Rafal Reyzer

20 Great MBA Application Essay Samples (With Links)

Author: Rafal Reyzer

Want to ace your MBA application? A stellar essay can be your golden ticket.

With elite business schools like Harvard and Stanford boasting acceptance rates as low as 10% and 6% respectively, every aspect of your application counts. While GPA and GMAT scores matter, your essay can be a game-changer. Recognizing its weight, we’ve gathered top-notch MBA essay samples, endorsed by admission committees from premier institutions. Dive in and let’s craft that standout application!

What is an MBA Application Essay?

An MBA application essay is a detailed write-up about your personal and professional goals and aspirations. It also explains how the MBA program will help you attain your objectives for the future. Your essay is your one shot to convince the admission committee to consider you for the initial interview.

professor reading an essay of MBA applicant

What Admission Committee Look for in an MBA Essay?

  • Academic ability
  • Impressive work experience
  • Career Course
  • Authenticity of goals
  • Competencies, leadership , dedication, challenges, and growth
  • The right reason for pursuing an MBA
  • Your compatibility with the culture in which the program is being offered

If you want to learn more, here is the complete guide on how admission committees process MBA applications.

20 Great MBA Applications Essays Samples

Now you have known that what makes a great MBA admission essay, the next step is to write one for yourself. Before writing, check out this list of expert-vetted MBA application essays that secured admissions to top-rated business schools in the world. Admission consultants have shared these samples and they can be helpful if you read and analyze them carefully. If you’re completely unsure about how to get started, there are also custom essay writing services that can help you structure your essay with the help of professional editors.

Sample 1: Leadership-focused MBA application essay

This sample is particularly focused on leadership traits. If your essay is about explaining your leadership quality experience, this sample is right up your alley. The best thing about the essay is that it is written in a simple, engaging, and humorous style. It defines a great experience in a very conversational style.

demonstrating leadership quality

Sample 2: Self-focused MBA application essay 

If you are asked to write about your strengths, weaknesses, aims, and goals in your application essay, this sample will help you. The applicant who wrote this got accepted to the INSEAD business school. It doesn’t merely describe her strengths and weaknesses, but it presents a complete picture of herself as a person. It highlighted the events and incidents that shaped her personality.

Sample 3: Life-hardships-focused MBA application essay

If you want to explain your life’s hardships and the events that turned you into an ambitious person, this sample is for you. In this application essay, the candidate has defined three phases of his life and how he survived through each adversity. He beautifully explained why the MBA program is important to his future.

Sample 4: Continuous growth and learning-focused MBA application essay

This essay was submitted to Harvard Business School. The best thing about this piece is that the writer has explained her learning and professional development journey in a very sequential and engaging manner, which is truly admirable. A useful thing to remember about the MBA essays included in this list is that you can merge them into a single printable and perfectly formatted file with Sodapdf or another PDF editor. Having all of them stored in a single PDF is going to be quite helpful when it’s time to write your piece. But guess what? There are more examples to explore below, so let’s keep going…

Sample 5: Best MBA application essay for low scorers

Have a low GPA? What would you write about academics in an MBA essay to convince the admission committee? Do not overthink! MBA essay is not all about high achievements and sterling background. It is also an opportunity to atone for your past mistakes. This MBA essay was written by a student who obtained very low academic grades, yet got admitted to her desired business school. Her turning point? A powerful application essay.

guitarist with a dream

Sample 6: A guitarist’s application essay for the MBA program

Suppose you are ambitious in a skill or profession that has nothing to do with the MBA program, yet you need the degree for certain reasons. How would you showcase that irrelevant skill in your MBA application essay? This sample essay will show how you how. A guitarist who got selected for the MBA program wrote this one. The applicant has intelligently defined his passion for guitar as a way of developing discipline, determination, leadership, and success. He explained how his passion affected his academics and how the guitar helped him cope with the challenges.

Sample 7: An engineer’s essay for MBA application

If you come from a technical or engineering background and have the ambition to pursue an MBA degree to boost your engineering career, this sample essay will help pave the way for you. This essay was submitted by a mechanical engineer to Harvard Business School. The writer explained how his engineering experience motivated him to pursue an MBA and how the program is important to his long-term goals.

harvard university

Sample 8: Harvard Business School MBA essay

This essay was written by a candidate who got accepted to Harvard Business School. Check it out to know what the prestigious academic institution looks for in your essay.

Sample 9: Wharton Business School MBA essay

This essay has been honored as one of the best MBA essays ever received by the Wharton Business School in Pennsylvania. Check out the structure, organization, and flow, and adapt the same to your essay.

Sample 10: Columbia Business School MBA essay

The Columbia Business School’s admission committee shared this MBA essay. They explained why the applicant who wrote this was instantly accepted to the program and why they appreciated its content.

Sample 11: Stanford Graduate School of Business MBA essay

This essay was written by a candidate who got accepted to Stanford Business School for an MBA. If you are aiming to get your MBA at Stanford, this sample will give you a deep understanding of what convinces the esteemed school’s admission committee to accept applicants into their fold.

Sample 12: University of California Business School MBA essay

This sample was taken from a pool of successful MBA application essays submitted to the University of California business school. Read it carefully and analyze its structure, words, and substance before you compose your own fantastic MBA essay.

aerial photo of oxford university

Sample 13: University of OXFORD business school MBA essay

If Oxford Business School is your target destiny for earning your MBA, then check out this outstanding application essay. The person who wrote it managed to grab the admission committee member’s attention.

Sample 14: London Business School MBA essay

This essay was written by a candidate who got accepted to the London Business School. The school’s admission consultant shared this sample as a reference to other MBA aspirants. This piece will specifically help you understand the tone, writing style, formatting, and overall flow of the MBA application essay that meets the school’s standards.

Sample 15: A goal-oriented MBA application essay

Sometimes the MBA admission portal may demand an essay specifically focused on your future goals. In such a case, you must be very sure about yourself and must convey your goals and future directions based on your experiences and planning. Check out this sample to get an idea of how a successful candidate writes about personal goals.

Sample 16: Executive MBA essay

This successful MBA application essay was submitted to the MIT Sloan Executive MBA Program. EMBA essay requires you to show strong potential, impact, leadership, and the ultimate need for the program. Read this essay if EMBA is on your horizon.

making a video essay

Sample 17: MBA video essay

Many business schools are turning to video-based essays for MBA applications. A video-based essay is a better option to express yourself directly to the admission committee. A successful candidate for the Kellogg School of Management submitted this sample. Listen to the video and appreciate how beautifully the applicant has explained his journey from beginning to end. Want to learn more about video MBA essays? Here is a complete guide.

Sample 18: Short-answer-based MBA application essay

Some business schools require candidates to respond to short questions to get insights into their personalities and suitability for the MBA program. More or less, most of the questions revolve around the same theme. The key to success is to grasp the intention of the admission committee behind the questions and to stick to your identity . These successful answers submitted to the Tepper School of Business will help you in formulating your answers.

Sample 19: MIT Sloan School of Management

This essay was submitted by a successful candidate for the MIT Sloan School of Management MBA program. See how this applicant smartly answered the essay questions.

Sample 20:  Michigan Ross School of Business MBA program

The Michigan Ross Business School asks a diverse range of questions from candidates to analyze their competencies from multiple perspectives. If Michigan Ross is where you intend to get your MBA, this essay submitted by a candidate who got admitted to the school’s MBA program will help keep you on track.

What Should be Included in the MBA Application Essay?

  • Your background: What shaped you into what you are now? Including ethnicity, obstacles, and struggles.
  • Self-reflection: Your values, characteristics, strengths, and weaknesses.
  • Your goals : How do you envision your future?
  • Aspirations: Why MBA is important to you and how this program will help you in shaping your future?
  • Justification: If you have low academic grades, explain the reasons you did not do well and what you learned from it.
  • Experience and achievements: What have you achieved so far?

These are the significant components of an MBA essay. Just adjust the sequence, play with words, and come up with a persuasive yet realistic picture of yourself.

mba applicant thinking what to write in her essay

What Makes a Great MBA Application Essay?

  • Be school-specific. Explain why you are passionate about the MBA program of the school to which you’re applying.
  • Avoid edition. Write simply and engagingly. Let the reader read a meaningful story about you.
  • Make it 100% typo-free. Grammatical errors and typos will ruin your essay. Apply standard essay format and structure guidelines , scan your piece several times for errors, get it reviewed by an expert, and present a very professional piece to the admission committee.
  • Be original. Do not copy-paste from any source. Strictly follow plagiarism guidelines.
  • Write an overwhelming introduction to urge the reader to keep reading and conclude your essay with a strong declaration.
  • Be authentic. Write what you are, not what the committee wants to read.
  • Be concise, as many schools impose a limit on the essay word count .

Do you want more tips? Here is a complete guide to writing a compelling MBA application essay.

The application essay is a core part of the admission process in the increasingly competitive MBA program. If you do not want to miss the chance of getting selected, you need to know what will make your essay stand out . The expert-vetted list of MBA application essay samples we cited here worked for the top business schools. Learn them by heart, and who knows, it may work for you too. Put your other activities aside, read and analyze the list carefully, and start writing your MBA essay to land in your dream business school.

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MBA Essays: Everything You Need to Know

Scott Edinburgh

Scott Edinburgh - Personal MBA Coach

Scott Edinburgh is an mba.com Featured Contributor and the founder of Personal MBA Coach , a boutique MBA admissions consulting and tutoring firm.

Students Exchange Knowing Look

Nearly all MBA hopefuls are familiar with the term “MBA essay”, but what exactly does this mean and why is the MBA essay so important? To help guide MBA hopefuls, Personal MBA Coach would like to answer some common questions about the MBA essays and share details on the most common MBA essay types.

Why do I need an MBA essay?

Beyond the obvious answer that nearly all schools require you to write one in order to be admitted, the MBA essay is your chance to show MBA admissions committee members who you are BEYOND the facts and figures. These essays are your opportunities to show what makes you unique, share your goals and discuss how you will add to the dynamic community at your target business school. 

Do I need different MBA essays for each program I apply to?

Unfortunately, YES! While there are some overlapping themes across the most common MBA essay types (more on this below), each business school has its own unique essays. Unless you are applying through an organization such as The Consortium (which has some specific requirements), you must complete a separate application for each MBA program and answer each school’s specific essay questions.

To make this daunting task more manageable, Personal MBA Coach helps clients identify common elements across essay types. Ultimately, however, you should develop a separate essay for each school you are applying to.

What should I write about in my MBA essay?

First and foremost, you should answer the question. It is surprising how often candidates write beautiful essays that do not actually answer the question. Instead of writing what you think admissions committee members want to hear, answer the question.

What are the most common MBA essay questions?

While there are countless different essay questions across MBA programs, the three most common types of essays questions are Goals Essays, Why an MBA? Essays, and Personal Story Essays. (Often one essay question will ask clients to discuss both their goals and why they want an MBA.)

Below, Personal MBA Coach shares our tips for answering each of these key essay types:

Goals Essay

When answering a question about your MBA goals , it is crucial that you are decisive . While no one will hold you to what you write in your MBA applications, you should have a specific post-MBA plan. For most schools, you will want a short-term and a long-term career goal. This goal should be logical for you. This means it should flow naturally from your passions and experience. If it doesn’t, it is crucial that you explain why this goal makes sense for you.

Finally, this goal should be attainable. You are not going to be the CFO of Pepsi two years after graduating from business school (sorry!). Do your research in terms of what position might be reasonable in your target industry.

Why an MBA? Essay

To answer a question about why you want an MBA or why you want to study at X school, you want to show that you have carefully thought through how an MBA (at your target program) will prepare you to achieve your career goals. To do so, Personal MBA Coach suggests being very specific in detailing the opportunities you plan to take advantage of on campus.

Discuss classes you are particularly interested in or perhaps professors you are looking to study with, etc. Do not include a laundry list. Instead, carefully think through how each offering will allow you to fill in your skill and/or experience gaps. Be sure to show an understanding of your target school’s culture and avoid writing vague statements and copying content from other MBA application essays.

Personal Story Essay

With a personal story essay, your objective is to show the reader how your story is unique and how you will add value and diversity to classroom discussions and on campus activities. This can be one of the hardest essays to write. To get started, Personal MBA Coach advises that you make a list of everything you have done in your life and take the time to write it all down. Then, think carefully about the decisions you have made, activities you enjoy and, most importantly, why you made those choices. Finally, look for a theme! What single idea connects these items? This is the hard part, so give it time.

How do you conclude an MBA essay?

Do not overthink the conclusion. In fact, with short word limits, Personal MBA Coach often advises clients to write just one concluding sentence or remove the conclusion altogether. Conclusions can be fluffy, generic or repetitive. You do not need (or want) to waste words here. If you have told your story well and you have addressed the question clearly and concisely, do not worry about the conclusion!

How far in advance should I start my MBA essays?

As soon as possible! It is never too early to start thinking about your MBA essays. In fact, Personal MBA Coach works with many clients 6 month – 3 years in advance through our Early Planning package, helping future applicants make the appropriate career and extracurricular decisions to ensure they have enough experience to write strong MBA essays.

That said, with diligence, some Personal MBA Coach clients are able to develop a compelling MBA essay within a month. (Keep in mind, this is a very compressed timeline and takes dedication to achieve!). Plus, you always want to leave time for proofreading and should avoid submitting your essays at the last minute. 

Founded by a Wharton MBA and MIT Sloan graduate who sits on the Association of International Graduate Admissions Consultants Board of Directors, Personal MBA Coach has been guiding clients for 14 years and is consistently ranked #1 or #2, currently holding the #1 ranking in the US on Poets&Quants.

We help clients with all aspects of the MBA application process including early planning, GMAT/GRE/EA tutoring, application strategy, school selection, essay editing and mock interviews. Our team includes a former M7 admissions director and former M7 admissions interviewers.

Last year, our clients earned more than $6M in scholarships!

Sample MBA Essay for Wharton

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MBA essays can be hard to write, but they are one of the most important parts of the MBA application process . If you need help getting started, you may want to view a few sample MBA essays for inspiration. The sample MBA essay shown below has been reprinted (with permission) from EssayEdge.com . EssayEdge did not write or edit this sample MBA essay. It is a good example of how an MBA essay should be formatted.

Wharton Essay Prompt

Prompt: Describe how your experiences, both professional and personal, have led to your decision to pursue an MBA at the Wharton school this year. How does this decision relate to your career goals for the future? Throughout my life, I have observed two distinct career paths, my father's and my uncle's. My father completed his engineering degree and secured a government job in India, which he continues to hold to this day. My uncle's path began similarly; like my father, he earned an engineering degree. My uncle, on the other hand, continued his education by moving to the United States to earn an MBA, then started his own venture and became a successful businessman in Los Angeles. Evaluating their experiences helped me understand what I wanted from my life and create a master plan for my career. While I appreciate the excitement, flexibility, and independence my uncle has in his life, I value my father's proximity to his family and culture. I now realize that a career as an entrepreneur in India could provide me with the best of both worlds. With the objective of learning about business, I completed my bachelor's degree in Commerce and joined KPMG in the Audit & Business Advisory Department. I believed that a career with an accounting firm would serve me in two ways: first, by enhancing my knowledge of accounting -- the language of business -- and second, by providing me with an excellent introduction to the business world. My decision seemed to be a sound one; in my first two years at KPMG, I worked on a wide variety of assignments that not only strengthened my analytical and problem-solving skills, but also taught me how large businesses managed their sourcing, manufacturing, and distribution functions. After enjoying this productive and educational experience for two years, I decided I wanted greater opportunities than what the audit department could offer. Thus, when the Management Assurance Services (MAS) practice was established in India, the challenge of working in a new service line and the opportunity to help improve the risk management mechanisms of businesses influenced me to join it. In the last three years, I have improved risk management capabilities of clients by addressing strategic, enterprise and operational risk issues. I have also assisted the MAS practice in tailoring our international portfolio of services to the Indian marketplace by conducting risk management surveys, interacting with professionals in other developing economies, and conducting interviews with senior client management. Besides becoming skilled at process risk consulting, I have also significantly improved my project management and new service development abilities in the last three years.

During my tenure with the MAS department, I have encountered challenges that have motivated me to seek  a management degree . For example, last year, we conducted a process risk review for a cash-starved Indian auto ancillary that had expanded capacity without assessing sources of competitive advantage. It was clear that the company needed to rethink its business and operational strategy. Since the MAS department lacked the necessary skills to execute the project, we hired consultants to assist us in the assignment. Their approach of reviewing both the strategic and operational aspects of the business was an eye-opener for me. The pair of consultants used their knowledge of international business and macroeconomics to evaluate key industry trends and identify new markets for the company. In addition, they employed their understanding of supply chain management to benchmark key capabilities with competition and identify opportunities for improvement. As I witnessed the progress made by these two consultants, I realized that in order to achieve my long-term professional goals, I needed to return to school to expand my understanding of the fundamentals of corporate and industry analysis. I also believe that management education can help me develop other vital skills essential to my standing as a professional. For example, I will benefit from the opportunity to further polish my public speaking ability and hone my skills as a negotiator. Also, I have had limited experience working outside India, and I feel that an international education will equip me with the skills necessary to deal with foreign suppliers and customers. After graduating from Wharton, I will seek a position in a strategy consulting firm in its business building/growth practice. In addition to providing me with an opportunity to apply what I have learned, a position in the growth practice will expose me to the practical issues of new business creation. Three to five years after earning an MBA, I would expect to establish my own business venture. In the short-term, however, I may explore exciting business ideas and examine ways to build a  sustainable business  with the help of the Wharton Venture Initiation Program. The ideal education for me includes the Wharton Entrepreneurship and Strategic Management majors coupled with unique experiences like the Wharton Business Plan Competition and the Wharton Technology Entrepreneurship Internship. Perhaps even more importantly, I look to benefit from the Wharton environment -- an environment of boundless innovation. Wharton will give me the opportunity to apply the theory, models and techniques I learn in the classroom to the real world. I intend to join the 'entrepreneurs club' and consulting club, which will not only help me form lifelong friendships with fellow students but also give me exposure to  top consulting firms  and successful entrepreneurs. I would be proud to be a part of the Women in Business club and contribute to the 125 years of women at Penn. After five years of business experience, I believe that I am ready to take the next step toward my dream of being an entrepreneur. I also am confident that I am ready to participate actively as a member of the incoming Wharton class. At this point I am looking to gain the requisite skills and relationships to grow as a professional; I know that Wharton is the right place for me to accomplish this objective.

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20 Must-Read MBA Essay Tips

Business essay tips

Business school admissions committees care about more than (just) your  GMAT scores and GPA —they want to know who you are and why you belong in their program . Your MBA essays are your best chance to sell the person behind the résumé. They should tie all the pieces of your business school application together and create a comprehensive picture of who you are, what you've done, and what you bring to the table.  Here's a roundup of our best MBA essay tips to keep in mind as you begin to write.

How to Write an Unforgettable B-School Essay

1. communicate that you are a proactive, can-do sort of person..

Business schools want leaders, not applicants content with following the herd.

2. Put yourself on ego-alert.

Stress what makes you unique, not what makes you number one.

3. Communicate specific reasons why you're great fit for each school.

Simply stating "I am the ideal candidate for your program" won't convince the admission committee to push you into the admit pile.

Read More: Find Your Business School

4. Bring passion to your writing.

Admissions officers want to know what excites you. And if you'll bring a similar enthusiasm to the classroom.

5. Break the mold.

Challenge perceptions with unexpected essays that say, "There's more to me than you think."

6. If you've taken an unorthodox path to business school, play it up.

Admissions officers appreciate risk-takers.

7. Talk about your gender, ethnicity, minority status or foreign background....

But only if it has affected your outlook or experiences.

8. Fill your essays with plenty of real-life examples.

Specific anecdotes and vivid details make a much greater impact than general claims and broad summaries.

9. Demonstrate a sense of humor or vulnerability.

You're a real person, and it's okay to show it!

BONUS: Don't Make These MBA Essay Mistakes

1. write about your high school glory days. .

Admissions committees don't care if you were editor of the yearbook or captain of the varsity team. They expect their candidates to have moved onto more current, professional achievements.

2. Submit essays that don't answer the questions.

An off-topic essay, or one that merely restates your résumé, will frustrate and bore the admissions committee. More importantly, it won't lead to any new insight about you.

Attend UNC's top-ranked online MBA program without putting your career on hold. See how.

3. Fill essays with industry jargon.

Construct your essays with only enough detail about your job to frame your story and make your point.

4. Reveal half-baked reasons for wanting the MBA.

Admissions officers favor applicants who have well-defined goals. However unsure you are about your future, it's critical that you demonstrate that you have a plan.

5. Exceed the recommended word limits.

This suggests you don't know how to follow directions, operate within constraints or organize your thoughts.

6. Submit an application full of typos and grammatical errors.

A sloppy application suggests a sloppy attitude.

7. Send one school an essay intended for another—or forget to change the school name when using the same essay for several applications.

Admissions committees are (understandably) insulted when they see another school's name or forms.

8. Make excuses.

If your undergraduate experience was one long party, be honest. Discuss how you've matured, both personally and professionally.

9. Be impersonal in the personal statement.

Many applicants avoid the personal like the plague. Instead of talking about how putting themselves through school lowered their GPA, they talk about the rising cost of tuition in America. Admissions officers want to know about YOU.

Read More: How to Ace Your MBA Interview

10. Make too many generalizations.

An essay full of generalizations is a giveaway that you don't have anything to say.

11. Write in a vacuum.

Make sure that each of your essays reinforce and build on the others to present a consistent and compelling representation of who you are, what you've done, and what you bring to the table.

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Writing Your MBA Application Essay

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You’ve decided that an MBA is just what you need to create the dynamic professional future you can see right over that hill. You’ve even gotten as far as narrowing down which of the hundreds of MBA programs you’ll apply to. Most MBA and EMBA admissions applications  require the same kinds of credentials: undergraduate GPA, GMAT or GRE scores, maybe work experience, and . . . the personal essay or statement. Some programs will ask you to respond to one or more very specific questions: In 500 words, describe a time you overcame adversity. In 1,000 words, write about your professional goals . Others will be far less specific: write a 1-2 page personal statement . Wide open.

But not all MBA programs care equally about the application materials. Yes, they all look at the whole package, but unless you’re applying to the most highly competitive MBA programs, says Irene Hurst, director of MBA programs at the University of South Florida’s Muma College of Business , the essay may be less important than quantifiable benchmarks like your GPA, your GMAT score, or your work experience. Programs that give less weight to the essay often won’t ask specific essay questions; they’ll ask you to submit a one-to-two-page personal statement, and how you fill that is entirely up to you.

Why the MBA Application Essay Is a Personal Essay

The MBA admissions essay has two basic goals: (1) demonstrate that you belong in or will benefit from an MBA or EMBA program  and (2) demonstrate that you have the intellectual, social, or emotional capacity to flourish in the program.

These are two very different things. The first is about your plan, your vision for your professional life, your understanding of what an MBA or EMBA can do to help you succeed. The other is about what you bring to the table: can you express yourself clearly enough to be effective in a classroom or working on a group project? Do you have the attention to detail, the sense of professionalism and professional courtesy that would make you an asset in an MBA cohort?

Strategies for Writing an Effective MBA Application Essay

Take a hard, realistic look at both your dreams and the programs you’re applying to. What do you want to do with your MBA, specifically? You need to be able to put that into words. Use the essay to demonstrate that you know how to create a workable plan. Where are you going, and how will you get there? Knowing each MBA program’s options may help you sharpen your ability to state your professional goals, though the less competitive programs won’t expect you to know precisely which track you want to go into.

Use all of your existing skills to write a clear, direct, statement that demonstrates how professional you are.

  • Display your attention to detail through scrupulously following instructions about essay length and topic, as well as proofreading carefully. No typos.
  • Convince the MBA admissions committee that you understand conventions of professionalism through the level and type of language you choose (no profanity, no ranting, no slang, but equally, no attempts to wow them with pompous, inflated language).
  • Demonstrate an organized, clear mind by arranging your ideas logically, in paragraphs that each develop a main idea, and by providing connections between the ideas.
  • Avoid writing a flashy opening or a hook. The committees have been there, done that. Do, however, incorporate a believable take on who you are professionally and why an MBA is right for you.
  • If there’s no defined topic, you can use the personal statement to explain any weaknesses in your other credentials. Just make sure to approach this professionally: no excuses, no whining.

Remember that the MBA application essay is an opportunity to display your professional writing skills, demonstrate that you are goal oriented, and show that you are a good fit for the intended MBA program. Use your words wisely!

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  5. 20 Must-Read MBA Essay Tips | The Princeton Review

    Your MBA essays are your best chance to sell the person behind the résumé. They should tie all the pieces of your business school application together and create a comprehensive picture of who you are, what you've done, and what you bring to the table. Here's a roundup of our best MBA essay tips to keep in mind as you begin to write.

  6. Writing Your MBA Application Essay - AACSB

    The MBA admissions essay has two basic goals: (1) demonstrate that you belong in or will benefit from an MBA or EMBA program and (2) demonstrate that you have the intellectual, social, or emotional capacity to flourish in the program. These are two very different things.