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brand equity dissertation topics

99 Branding Dissertation Topics | Research Titles

By Amanda Oct 14, 2023 in Branding , Marketing | No Comments

This post discusses the significance of branding in marketing theory. With this emphasis, the post lists down 8 high quality branding dissertation topics for marketing students of all levels. Pick out the title you like and customise it a little so you can use it as your own without fearing plagiarism.

branding dissertation topics

Branding, this one simple word, in fact stands for a lot that goes on in the name of marketing. It’s one of the greatest (if not the greatest itself) pillars that erected the tower of marketing. This summation means that if you’re studying branding, you have a lot of options for research. If you’re writing a branding dissertation, you’re not only writing a marketing dissertation (which is the parent subject), you might choose to write a consumer behaviour dissertation (which falls within the parameters of branding). Keeping all this mind, I thought we could easily make a list of branding dissertation topics for our readers. And here we are.

The list is a set of marketing dissertation topics on branding that you can take inspiration from. Pick out the brand management dissertation topics that you like and follow them through scholarly literature to assess your research opportunities. If you like the direction it’s going in, that’s the branding dissertation title you want to work with. Tweak it a little to fit better around your capacity and preferences and you have a brand new title ready to go with your branding dissertation.

One last sentence before you jump onto the topics, my collegue Adam has written a blog on dissertation topics in advertising . It’s worth reading.

  • Download Branding Dissertation Sample For Your Perusal

List of Branding Dissertation Topics:

The role of national identity in shaping brand perception among UK consumers.

A systematic literature review on the role of emotions in brand perception and loyalty.

Investigating the effectiveness of cause-related marketing on brand image and consumer loyalty.

Brand storytelling and its resonance with UK consumers: A case study approach.

The role of social media influencers in shaping consumer perceptions of UK beauty brands.

An analysis of the impacts of branding mistakes.

A study on political branding- belief in ideals or personality-endorsed brainwashing?

Can branding overcome injurious products? A case study of Coca-Cola.

The effect of sensory branding on consumer experience and brand loyalty.

Retaining brand value through innovation: studying Apple Inc.

Branding and advertising : The impact of emotional storytelling in modern branding campaigns.

Evaluation of Toyota’s total quality management as the key driver of their customer brand loyalty in the UK market.

The influence of online brand communities on brand engagement and consumer loyalty.

The role of brand salience in consumer memory and purchase decisions.

Brand localization vs. globalization: A comparative analysis of branding strategies.

How effective is branding for new technology products? An analysis.

Internet and brand outreach: a case study of fashion retailers in the UK.

A critical review of co-branding strategies and their effects on brand image and consumer perception.

The changing landscape of brand authenticity and transparency in the post-pandemic world.

Is brand value immune to the absence of a product from the market for prolonged periods?

The interplay of music and branding: An exploration of its influence on brand recall and recognition.

The evolution of brand extension strategies: A critical literature review.

Exploring the impact of cross-industry partnerships on brand equity and consumer perceptions.

Assessing the impact of corporate social responsibility on brand image and consumer perception.

The influence of social media on brand image: A comprehensive literature review.

Consumer orientation in small and medium enterprises: the impact on brand loyalty.

A comprehensive review of brand identity and its relationship with consumer behavior.

Branding of cities and their impacts on urban planning- an analysis.

A systematic review of brand loyalty models and their applicability in diverse industries.

The influence of nostalgia marketing on brand resonance among UK consumers.

Investigating the influence of packaging design on brand perception in the UK beverage industry.

A comprehensive review of brand architecture strategies and their impact on consumer choice.

Hospitals and branding in selected countries- understanding of employed models and impacts.

Online brand communities and their role in brand engagement post-COVID-19.

Twitter and journalists- an evolved form of branding for what?

Brand trust and its role in consumer decision-making: A case study approach.

The impact of brand congruence on consumer purchase intentions in the fashion industry.

Should celebrity endorsement be the principal channel of brand communications though it acts as an external cue?

The influence of brand storytelling on consumer engagement and loyalty.

Has religion ever interfered with branding? An examination.

The power of brand v neglect to ethics: a study of the petroleum industry.

Has digital branding equated global culture to the same model? Perspectives from different countries.

The impact of brand and price on consumer behavior during economic recession: a case of the clothing market in Greece.

Branding and neuropsychology : Exploring the cognitive underpinnings of effective branding strategies.

The role of online reviews and ratings in shaping brand reputation and consumer trust.

An integrative review of brand equity measurement models and methodologies.

Branding African destinations- how does it impact the poverty stricken areas in the continent?

Brand experience and its impact on customer loyalty: A systematic review.

Exploring the impact of country-of-origin on brand perception and consumer preferences.

Self-branding through social media and what it does for home-based entrepreneurs.

The role of sensory branding in shaping consumer perceptions: A critical review.

The influence of age and generational differences on brand preferences and perception.

The effect of the pandemic on luxury brand consumption and the subsequent adaptation of branding strategies.

Can enhance brand experience act as an effective way of combating counterfeit goods. In relation to Louis Vuitton and Nike.

The influence of brand personality congruence on consumer-brand relationships.

How brand positioning of animal health product can be improved through marketing strategies in the UK pharmaceutical industry. (it could be a case of one of the leading pharma Company).

Analyzing the role of celebrity endorsements in shaping brand perception in the UK market.

Adapting to the ‘new normal’: The evolution of branding strategies in the hospitality sector post-COVID-19.

A comparative review of online and offline branding strategies and their effectiveness.

Assessing the impact of ethical branding on consumer preferences in the UK.

Effect of risk on brand equity: comparing popular European restaurant chains.

The phenomenon of digital piracy: how a company can respond with public relation practices to protect a brand name.

Exploring the impact of Brexit on branding strategies in the UK.

Branding of NGOs- who reaps the benefits?

Does branding through celebrity endorsement pose any challenges? An evaluation of impacts on different stakeholders.

How to build strong online branding?

A review of the impact of brand personality on consumer purchase intentions.

Investigating the effectiveness of emotional branding in the healthcare industry.

Crisis communication and brand reputation management during and post-COVID-19: A case study approach.

The aesthetic effectiveness of destination branding modulated through online reviews- what do customers want?

Brand crisis management: A case study of UK companies and their responses to public crises.

Digital transformation in branding post-COVID-19: An analysis of new trends and strategies.

Semiotics and branding: breaking down logos of major British brands.

The influence of cultural symbols on brand perception and consumer behavior.

A comparative review of rebranding strategies and their outcomes in the corporate sector.

The effect of the brand on consumer decision making in the appliance industry in XYZ country.

impact of brand image and product design on consumer behaviour in the snowboarding market.

Understanding the impact of cultural diversity on branding strategies in the UK retail market.

The pervasiveness of branding and impacts on teenagers- how different is it from their parents’ exposure to branding at their age?

The impact of the COVID-19 pandemic on consumer trust and brand loyalty: A comparative study.

A meta-analysis of branding strategies in the hospitality industry and their effect on customer satisfaction.

Trickling brand value down the shelf: the case of major British supermarkets and their own products.

Brand authenticity and its influence on consumer trust in UK food industry.

The role of e-commerce in reshaping branding strategies in the post-pandemic era.

Analyzing the role of packaging design in creating brand differentiation and consumer appeal.

An exploration of how lifestyle branding has impacted architectural developments in Pakistan (developing country).

Sustainability and resilience: Evaluating post-COVID-19 branding strategies in the fashion industry.

Investigating the effects of brand exclusivity on consumer perceptions and loyalty.

Investigating the effectiveness of digital branding for UK-based start-ups.

The role of color psychology in brand identity and consumer preference.

An exploration of ethics and bias in branded journalism- the case of CNN/ BBC.

Lifestyle branding in YouTube videos and their impacts on viewers- generating online attitudes and perspectives.

Analyzing the branding strategies of UK-based tech startups: A comparative study.

Evaluating the brand equity of British luxury fashion brands in international markets.

The influence of brand personality on consumer loyalty in the UK retail sector.

Has digital fashion branding created a fake but universal culture? An exploration for answers.

The role of packaging in food brand extension; does physical appearance affect consumer reaction.

Analyzing the post-COVID-19 consumer behavior shifts and their implications on branding strategies.

The impact of influencer marketing on brand perception: A critical review.

There you go. Use the list of branding dissertation topics well and let us know if you have any comments or suggestions for our topics related blog posts for the future or looking to get help with dissertation writing , send us an email at [email protected] .

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Home » Blog » Dissertation » Topics » Marketing » Branding » Branding Dissertation Topics List (30 Examples) For Academic Research

brand equity dissertation topics

Branding Dissertation Topics List (30 Examples) For Academic Research

Mark Nov 5, 2019 Jun 5, 2020 Branding , Marketing No Comments

In the field of business, branding dissertation topics are based on the concept and area of branding. Branding is a process of developing an innovative and unique name for the product in the mind of consumers. The project topics on branding reflect the vast area of branding and its importance in the field of marketing […]

branding dissertation topics

In the field of business, branding dissertation topics are based on the concept and area of branding. Branding is a process of developing an innovative and unique name for the product in the mind of consumers. The project topics on branding reflect the vast area of branding and its importance in the field of marketing and business. The research topics in the branding field are presented below and our writers can provide a quality dissertation on the selected branding dissertation topic.

A list Of branding dissertaton topics

Branding techniques and approaches in the era of sustainability.

Role of branding in attracting and influencing consumer purchasing decisions.

B2B branding strategies in the developing markets.

Building brand reputation in the digital age.

Impact of branding management on the business performance.

A systematic literature review on place marketing and place branding.

To evaluate the impact of nostalgia marketing towards brand management and advertising engagement.

Relating Instagram and brand management in the case of fast food business.

The brand meaning co-creation process on Facebook and Twitter.

Importance of social networking on the brand building and development.

Conceptualising, measuring and managing the customer-based brand equity in the context of food businesses.

Strategic brand management to achieve profitability and a competitive advantage.

Manging the process of customer brand engagement by utilising innovative ideas.

Role of brand identity development and the role of marketing communications.

Impact of personality on brand selection and satisfaction.

Consumers and brands across the globe: cultural perspectives.

Creating and promoting the meaning of brands on social networking sites.

Strategic management of branding to influence the perceptions and beliefs of consumers.

Strategic advantage of advertising on social media to manage the brands and its success.

Developing a purposeful brand as a driver of consumer preference.

The interactive context in the process of customer brand engagement.

Examining the cultural meaning of brands.

Relationship between brands, emotions, and self.

History of brands and the evolution of branding.

Experiential brand meaning and the internal brand co-creation.

Destination branding and the review of city branding.

Relationship between brand and marketing mix.

Emerging concept of brand alliances in the social media context.

Semantic analysis and the evolution towards participative branding.

A study of evolution of nature and narration of brands.

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Dissertations / Theses on the topic 'Brand equity measurement'

Create a spot-on reference in apa, mla, chicago, harvard, and other styles.

Consult the top 18 dissertations / theses for your research on the topic 'Brand equity measurement.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.

Al, Balushi Maha Khamis. "Consumer-based heritage brand equity : Conceptualisation and measurement." Thesis, University of Manchester, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.517459.

Baalbaki, Sally Samih. "Consumer Perception of Brand Equity Measurement: a New Scale." Thesis, University of North Texas, 2012. https://digital.library.unt.edu/ark:/67531/metadc115043/.

Abimbola, T. M. L. "Consumer brand equity : a model for the measurement, analysis and evaluation of consumer perceived value." Thesis, Aston University, 2003. http://publications.aston.ac.uk/10757/.

Ahlin, Jenny, and Klara Hällerfors. "Kan företag påvisa en positiv effekt av sin sponsring? : En explorativ studie om hur företag mäter effekten av sin sponsring samt hur sponsring påverkar deras varumärkesimage." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-41174.

Chaves, Eduardo de Paula e. Silva. "Valor de marca-país: uma investigação empírica em diferentes modelos operacionais e relações com imagem de país e percepção de cultura." Universidade de São Paulo, 2016. http://www.teses.usp.br/teses/disponiveis/96/96132/tde-12072016-110245/.

Grüner, Ann-Kathrin. "Influence of sudden incidents on the brand reputation of a firm and its reaction." reponame:Repositório Institucional do FGV, 2017. http://hdl.handle.net/10438/19117.

Masè, Stefania. "Art & Business : from sponsorship and philanthropy to the contemporary process of artification." Thesis, Paris 4, 2016. http://www.theses.fr/2016PA040011.

Lee, Wei-Der, and 李威德. "Building the Brand Equity Measurement Model." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/01054120272400716453.

Rademeyer, Claire. "Social brands and social brand equity: definition, role and measurement." Thesis, 2015. http://hdl.handle.net/10539/17011.

Chen, Cheng-hsui, and 陳振燧. "The measurement and construction of customer-based brand equity." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/98332799164445142021.

Chiang, Yi-Ting, and 江怡婷. "The measurement of brand equity and study of consumer behavior — The case of makeup remover." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/49s28f.

Wu, Meng-Rong, and 吳孟融. "A Study on Construction of the Brand Equity Measurement Model: A Case of Taiwanese Telecom Industry." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/82593635270583515762.

Yao, Hsin-yen, and 姚欣延. "A Study on Construction of the Brand Equity Measurement Model: A Case of Taiwan Banking Industry." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/74276072583020829942.

Shiu, Hsiang-Hui, and 許祥慧. "Reconstructing the Brand Equity Measurement Model for Financial Holding Companies-The Examples of Taiwanese Financial Holding Companies." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/85181445060012837442.

Tambè, Giuseppe. "Measuring brand equity in football clubs: the case of Reggiana Calcio 1919." Master's thesis, 2020. http://hdl.handle.net/10071/21696.

Liu, Cheng-Li, and 劉承靂. "The Measurement Of Brand Equity By Conjoint Analysis And Study Of Consumer Behavior — The Case Of Lady’s Handbag In Luxury Good Market." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/10794653176846894262.

WANG, SHIH JU, and 王仕茹. "INTEGRATING HIERARCHICAL BAYES CONJOINT SEGMENT MODEL AND PRODUCT POSITIONING ANALYSIS WITH APPLICATIONS TO COUNTRY-OF-ORIGIN EFFECT VALUATION, BRAND EQUITY MEASUREMENT, AND NEW PRODUCT DESIGN." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/56324597510364558151.

Mentz, Hendrik. "Customer-based brand equity of the major cellphone network service providers amongst principal estate agents in the Gauteng province of South Africa." Thesis, 2011. http://hdl.handle.net/10500/4754.

Home » Blog » Dissertation » Topics » Marketing » Branding » 80 Brand Management Research Topics

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80 Brand Management Research Topics

FacebookXEmailWhatsAppRedditPinterestLinkedInAre you a student at the undergraduate, master’s, or doctoral level seeking captivating research topics in the field of brand management? Look no further. We have compiled a diverse list of research topics in branding that provide a rich landscape for investigation and offer exciting opportunities to contribute to the knowledge and practices in brand […]

brand management research topics

Are you a student at the undergraduate, master’s, or doctoral level seeking captivating research topics in the field of brand management? Look no further. We have compiled a diverse list of research topics in branding that provide a rich landscape for investigation and offer exciting opportunities to contribute to the knowledge and practices in brand management.

Brand management is a dynamic and essential aspect of marketing , focusing on building, maintaining, and enhancing the reputation and perception of a brand. With our comprehensive list of topics, you will find various intriguing research ideas. From analyzing the impact of social media on brand perception to studying the effectiveness of brand loyalty programs, there is no shortage of fascinating avenues to delve into. By selecting a topic that aligns with your interests and academic goals, you can contribute to brand management and gain insights to drive successful brand strategies. So, embark on your research journey with confidence, knowing that you have access to an array of compelling topics to inspire your dissertation and impact brand management.

A List Of Potential Research Topics in Brand Management:

  • Exploring the role of brand reputation in crisis management.
  • Investigating the role of brand authenticity in establishing trust among UK consumers.
  • Examining the effectiveness of brand sponsorship in enhancing brand visibility and awareness.
  • The Role of Brand Authenticity and Transparency in Building Trust post-COVID-19.
  • Building brand authenticity in the digital age.
  • Exploring the impact of cultural and societal trends on UK brand management.
  • Examining the effectiveness of brand collaborations and co-branding strategies.
  • Exploring the influence of celebrity endorsements on brand perception in the UK market.
  • The role of brand positioning in a competitive marketplace.
  • Examining the part of British heritage and national identity in brand positioning.
  • Investigating the role of customer experience management in enhancing brand loyalty in the UK market.
  • The influence of brand adaptability on organizational resilience in times of crisis.
  • Examining the impact of remote working on employer brand management.
  • Analyzing the effect of brand equity on customer lifetime value.
  • Exploring the role of emotions in brand management.
  • The impact of technology and innovation on brand experiences in the UK market.
  • Analyzing the part of sustainability and ethical practices in brand management post-Covid-19.
  • Analyzing the effectiveness of virtual brand experiences in the absence of physical interactions.
  • Investigating the effectiveness of online brand communities in fostering consumer connections in a post-Covid world.
  • The impact of brand communication strategies on consumer trust and loyalty in the wake of the pandemic.
  • Analyzing the role of brand storytelling in creating emotional connections with consumers in a post-Covid era.
  • Examining the influence of brand equity on consumer purchase decisions in a post-Covid market.
  • Exploring the impact of cultural diversity and inclusivity in UK brand strategies.
  • The synergy of brand management and advertising : exploring effective strategies for building and sustaining brand equity
  • Exploring the impact of brand salience on brand recall and recognition.
  • Analyzing the impact of online reviews and ratings on brand reputation.
  • The impact of digital marketing on brand engagement among UK consumers.
  • The influence of social media usage on brand engagement during the pandemic.
  • Exploring the effect of brand collaborations and partnerships in the recovery phase after the pandemic.
  • The effect of brand experience on brand loyalty.
  • Investigating the long-term effects of brand communication during the pandemic on brand loyalty.
  • Exploring the influence of cultural factors on brand management strategies.
  • Analyzing the influence of brand image on consumer purchase decisions.
  • Examining the role of brand personality in consumer decision-making.
  • The impact of corporate social responsibility on brand reputation.
  • Examining the effectiveness of brand repositioning strategies.
  • Examining the influence of online reviews and ratings on UK brand reputation and purchase decisions.
  • The impact of Covid-19 on consumer perceptions and attitudes towards brands.
  • The impact of Brexit on consumer perceptions and attitudes towards UK brands.
  • Examining the role of sustainability and corporate social responsibility in UK brand management.
  • Analyzing the role of luxury branding in the UK market and its impact on consumer attitudes.
  • Investigating the role of brand differentiation in a saturated market.
  • Examining the role of digital branding strategies in a post-Covid world.
  • Analyzing the impact of customer engagement on brand loyalty.
  • Exploring the role of brand ambassadors in brand endorsement and promotion.
  • Exploring the effectiveness of brand repositioning strategies in the aftermath of the pandemic.
  • Examining the influence of social media influencers on UK brand perception and consumer behaviour .
  • Exploring the role of brand purpose and social responsibility in a post-Covid society.
  • Exploring the effectiveness of rebranding strategies in the UK context.
  • The influence of brand congruence on consumer attitudes and purchase behaviour.
  • Investigating the role of augmented reality (AR) and virtual reality (VR) in enhancing brand experiences in a post-Covid context.
  • Examining the effectiveness of brand mascots in creating brand recognition and recall.
  • Examining the impact of supply chain disruptions on brand reputation and customer perceptions.
  • Analyzing the shift in consumer behavior and its implications for brand management post-Covid.
  • Analyzing the role of brand loyalty programs in the UK market.
  • Analyzing the effectiveness of brand storytelling in building emotional connections with UK consumers.
  • The role of customer satisfaction in building brand loyalty.
  • Analyzing the effectiveness of UK brand collaborations and partnerships in driving brand equity.
  • Investigating the role of brand trust in online consumer behavior.
  • Investigating the relationship between brand trust and brand loyalty.
  • Investigating the role of brand reputation and crisis management in the UK context.
  • Investigating the role of sensory marketing in enhancing brand perception.
  • Investigating the impact of brand symbolism on consumer self-identity.
  • Investigating the impact of packaging design on brand perception.
  • Exploring the role of brand innovation in adapting to the new normal.
  • Analyzing the impact of brand community on brand loyalty.
  • Investigating the role of brand equity and financial performance in the UK market.
  • Analyzing the effectiveness of celebrity endorsements in brand building.
  • Examining the impact of brand equity on consumer willingness to pay a premium.
  • Analyzing the impact of brand extensions on parent brand equity.
  • Exploring the role of brand leadership in organizational success.
  • The influence of influencer marketing on brand perception.
  • The role of brand consistency in building brand identity and recognition.
  • The impact of sustainability practices on brand image and consumer perception.
  • The effect of brand authenticity on consumer trust and loyalty.
  • Exploring the role of brand storytelling in creating emotional connections with consumers.
  • The influence of brand equity on customer loyalty and purchase intention.
  • The impact of social media on brand management strategies.
  • Investigating the impact of brand loyalty programs on customer retention.
  • Exploring the role of brand values in attracting and retaining customers.

In conclusion, brand management is a dynamic and fascinating field that offers students at different degree levels numerous opportunities for impactful research. The list of research topics above is a valuable resource for students seeking captivating dissertation ideas in brand management. Whether you are an undergraduate, master’s, or doctoral student, these topics cover a wide range of areas, including the impact of recent events such as COVID-19, the role of digital marketing, sustainability, consumer behaviour, and the influence of cultural and societal factors. By selecting a topic aligned with their interests and academic goals, students can significantly contribute to brand management and advance our understanding of how brands are developed, positioned, and managed in today’s dynamic business landscape.

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Marketing Dissertation Topics

Published by Jamie Walker at January 11th, 2023 , Revised On August 18, 2023

Marketing is a business-focused subject, so you’ll be exposed to much more than just creativity. You’ll learn how to set budgets, find new customers, enter international markets, and decide on prices or profits.

As a marketing student, you will be required to complete a marketing dissertation to complete your degree programme. Your dissertation topic can relate to branding, relationship marketing, online/digital marketing, marketing ethics, and any other field of marketing.

To help you get started with brainstorming for marketing topic ideas, we have developed a list of the latest topics that can be used for writing your marketing dissertation.

These topics have been developed by PhD-qualified writers of our team , so you can trust to use these topics for drafting your dissertation.

Review the step-by-step guide on how to write your dissertation here.

You may also want to start your dissertation by requesting  a brief research proposal  from our writers on any of these topics, which includes an  introduction  to the topic,  research question , aim and objectives,  literature review , and the proposed research methodology conducted.  Let us know  if you need any help in getting started.

Check our  dissertation example to get an idea of  how to structure your dissertation .

You can review step by step guide on how to write your dissertation here .

Review Our Best Dissertation Topics 2021 complete list.

2022 Marketing Dissertation Topics

Topic 1: assessing the role of communication strategies in fashion marketing- a case study of uk.

Research Aim: The purpose of this study is to investigate the role of communication strategies in the world of   UK fashion marketing. This will also give us an understanding of how new fashion remanufacturing should be communicated to the consumers. Focusing on how information and messages about the brands or products should be labelled to attract the audience.

Topic 2: How Influential are Retail Stores and Fast Fashion on each other? A case study of Zara

Research Aim: Fast fashion is an idea in which retailers target their business strategies, reducing the time it takes to get products into the store, using an in-season purchasing strategy to keep the products in the market updated during the season. This study aims to find the impact or influence of fast fashion and retail stores on each other, focusing on Zara as it is considered as the famous brand among consumers. It will look at what happens to fast fashion when it is delivered to retail outlets, as well as the adaption of fast fashion in the retail sector and how it is communicated to customers.

Topic 3: Assessing the Key Ethical Issues in the marketing of Pharmaceutical Products in the UK.

Research Aim: Pharmacists may occasionally be led to unethical behaviours during contact; that’s why it is important to understand these behaviours. Pharmaceutical products are sensitive to advertising, and minor misconduct can lead to loss of public trust in the industry. The current study will examine the challenges faced and the key ethical issues that occur during the marketing of pharmaceuticals products focusing on the UK pharmaceutical industry; through quantitative research analysis.

Topic 4: Brand Marketing to a Global World and its impact on local cultural beliefs and attitudes- A literature review.

Research Aim: Different cultures in different countries act as challenges to global marketing. The aim of this study is to develop an understanding of how brand marketing in a global world has a huge impact on the cultural beliefs and attitudes of people. It will provide an experience of international and local consumer cultures and their mutual influence on many consumer behaviours and their effect on their decision-making process.

Topic 5: E-sports marketing- Investigating purpose and scope in current times.

Research Aim: This study aims to find the emerging trend of esports marketing and its scope in current times. It will also explore the collaborative efforts of gaming companies, players and different online communities and how they play an important role in maintaining and enriching the value of Esports consumption.   of   It will provide a societal impact of esports and by applying different strategies

Marketing Dissertation Topics for 2021

Topic 1: impact of product packaging on organisational sales: a case study of the uk retail sector.

Research Aim: Due to intense competition in the UK retail sector, product packaging has gained significant importance concerning consumer purchase decisions. This research will focus on how product packaging (colour, shape, and other attributes) influences consumer purchase behaviour which in return increases or decreases the sales of the organisation.

Topic 2: Impact of E-marketing on consumer purchase decisions: Case of the UK luxury industry

Research Aim: The main purpose of the research is to analyze the impact of electronic marketing on consumer purchase decisions. Different modes of e-marketing will be assessed, and based on the results of each e-marketing channel, the dissertation will be concluded. The focus of this research will be the UK luxury industry.

Topic 3: Analysing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success

Research Aim: In today’s competitive corporate world, organizations are formulating and implementing customer-centric marketing strategies. These strategies are devised, keeping in mind customer behaviour, customer pattern, customer preferences, customer trends, etc. Considering all these and many other customer-related aspects, companies assess what is successful for their business. This research will discuss the different characteristics of customers that should be studied and how formulating related strategies will help the company gain a competitive advantage and generate profits.

Topic 4: The role of information technology in revolutionizing marketers' approach towards manipulative advertisement

Research Aim: The digital media or the digital world has provided a very effective and large platform for marketers to market and advertise their products. However, this platform can also be used to manipulate customers through deceptive marketing techniques. The main purpose of the research is to analyse the role of information technology in revolutionizing marketers’ approach towards manipulative advertisements. In addition to this, the research will also talk about how marketers use digital media channels to deceive customers who also harm the company’s reputation.

Topic 5: Assessing the impact of integrated marketing communication on consumer impulsive buying behaviour

Research Aim: Consumer impulsive buying behaviour has become an important phenomenon in today’s global world. Companies have been able to acquire a high market share through the impulsive buying behaviour of the consumer. Therefore, this research focuses on analyzing the impact of integrated marketing communication on consumer impulsive buying behaviour.

Topic 6: The Impact of digital marketing on businesses throughout the world

Research Aim: Digital Marketing has changed the face of marketing in today’s world. More and more companies are now adopting this new technique to gain a competitive edge over traditional marketing methods. This research will address the impact of different digital marketing channels on businesses and how each channel can help companies earn more.

Topic 7: Traditional vs Digital Marketing: A comparative study of the last ten years

Research Aim: With the emergence of digital marketing in the global world today, more and more companies are abandoning traditional marketing techniques. This research will compare traditional and digital marketing methods and present data over the past ten years. Through this data, a conclusive analysis will be conducted to determine which marketing is more successful in today’s times.

Topic 8: Studying customers’ responses to automated interactions in the services industry: How does it impact the business?

Research Aim: Many companies have now completely automated their business operations. They have streamlined standard responses given to customers. This research will mainly assess the impact of automated responses on customers, whether or not they impact them in terms of generating and converting leads, and ultimately how it impacts the business overall.

Topic 9: Capturing and analyzing the Voice of Customer (VOC) through Artificial Intelligence: How effective is the technology?

Research Aim: Voice of Customer (VOC) is not a new concept. Companies have been working and collecting data on it for the past several years. It is a method to gather customers’ feedback about their expectations and experiences with respect to your product or service. This research will study how companies gather, assess, and analyse this data through artificial intelligence and how effective it is for businesses. The research will utilise quantitative analysis to conclude whether or not this new technology and strategy is successful.

Topic 10: Online search queries – Can businesses benefit from them and better market their products and services?

Research Aim: Keyword targeting, search engine optimization (SEO), click trend, search trend, etc., are all ways to find how consumers search for a particular product, brand or website online. With more business being done online and with companies focusing more on online marketing, understanding online search queries have become crucial for the business’s success. This research will focus on the different ways through which companies can assess online search queries and whether or not they can benefit from them. Data from past years will be fetched and included to conduct authentic research and conclude accurately.

Also read: Management Dissertation Topics

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Relationship Marketing Dissertation Topics

Relationship marketing is a form of marketing that focuses on long-term goals such as building customer loyalty and increasing customer retention. In relationship marketing, products are provided based on relationships and not traditional marketing. This type of marketing helps firms acquire more customers and build loyalty. The more loyal and satisfied a customer is, the more likely they are to make a purchase.

Under relationship marketing, the purchasing pattern, the contact details, and the entire profile of customers are maintained. Normally, firms assign executives to one or more major customers to maintain relationships and satisfy their needs. It is a very useful marketing tool and also an excellent topic to research on. You can choose a topic for your relationship marketing dissertation topic from any of the topics listed below:

Topic 11:Customer loyalty – Behaviour or an attitude? A mixed-method analysis

Research Aim: This research will analyse how customer loyalty is determined, whether it is an attitude or behaviour. A comparative analysis, comparing different elements of attitudes and behaviours, will be conducted.

Topic 12: The usefulness of relationship marketing in the UK fashion industry: To what extent have organisations incorporated club-style membership schemes for their customer and their impact on businesses?

Research Aim: This research will focus on one important aspect of relationship marketing – memberships. The research will revolve around the UK fashion industry, and the impact memberships have on customers and business organisations.

Topic 13: The impact of relationship marketing on customer loyalty: An analysis of Honda Motors

Research Aim: This dissertation will assess how customer loyalty is impacted by relationship marketing. The main focus of this study will be Honda Motors, how the company maintains customer relationships.

Topic 14: Loyalty schemes and customer satisfaction: Do they really have an impact?

Research Aim: This research will analyse whether or not loyalty schemes impact customer satisfaction. If yes, then the various means will be explored.

Topic 15: The interrelationship between switching costs and consumers' resistance to switching brands' loyalty

Research Aim: The relationship between costs and brand loyalty will be assessed in this research. This research will discuss circumstances under which customers decide to switch brand loyalty.

Topic 16:Loyalty schemes and their relationship with sales: An exploratory analysis of the UK retail industry.

Research Aim: This dissertation will conduct an exploratory analysis to conclude whether or not there is a relationship between loyalty schemes and sales of companies.

Topic 17:Maintaining customer relations through relationship marketing. A case of ASDA

Research Aim: The main focus of this research will be to study how ASDA maintains customer relations and whether they prove to be successful for the business or not.

Topic 18:Exploring the effectiveness of online marketing – Does digital marketing help companies build customer loyalty?

Research Aim: This dissertation will analyse how effective online marketing is for companies to help build and maintain customer loyalty. And whether online marketing can be used to build customer loyalty.

Topic 19: Assessing customer satisfaction in the UK tourism and hospitality industry

Research Aim: The UK tourism and hospitality industry will be assessed in this study for customer satisfaction. The dissertation will conclude to answer how the UK tourism and hospitality industry has maintained customer satisfaction.

Topic 20:Technology driven customer engagement – Does it lead to better customer satisfaction as compared to traditional engagement methods?

Research Aim: This dissertation will discuss how technology has impacted customer engagement. Furthermore, it will analyze how effective technology has been in driving customer engagement compared to traditional methods.

Branding Dissertation Topics

Branding involves creating a unique image and name for a product in the minds of the customers. This is done through creative advertising using a brand theme used consistently in all the advertisements. Branding also entails creating a unique logo and name for a distinguished product.

Some consumers compare prices before purchasing a product, but mostly a purchase is made by focusing on the quality of goods and brand loyalty. There is a misconception that branding is the same as marketing, but it can be distinguished based on the former being one of marketing strategy fundamentals.

For successful branding, there should be truthfulness and clarity in every phase through interaction with customers, which will help improve the value and brand perception of a company.

Branding provides companies with a competitive edge over other organizations and has become a very popular topic for research among undergraduate and postgraduate students. When looking to work on a branding related dissertation, you can choose from the dissertation topics below:

Topic 21:Maintaining brand equity through innovation: A case study of Apple Inc.

Research Aim: Innovation has a huge impact on brand equity. The same will be discussed in this research, with Apple Inc. as the main focus.

Topic 22:Building brand equity through celebrity endorsement: Analysis of the fashion industry

Research Aim: Celebrity endorsement is an excellent way to build brand equity. In this dissertation, the same will be discussed concerning the UK fashion industry or another country of your choice.

Topic 23:Brand attitudes and advertisements: Evidence from the past five years

Research Aim: This study will talk about how advertisements shape brand attitudes. Evidence from the past five years will be presented to conclude whether advertisements impact the brand attitude or not.

Topic 24: Packaging as a brand marketing strategy: Assessing its effectiveness in the retail sector

Research Aim: The success of a brand marketing strategy depends on several factors. This dissertation will assess how important packaging is in a brand marketing strategy.

Topic 25:Effect of branding on consumers of Coca Cola and Pepsi: A comparative analysis

Research Aim: Branding has a huge impact on consumers. Competitors utilise this strategy to build customer loyalty. This research will compare two big rivals – Coca-Cola and Pepsi concerning branding.

Topic 26:Branding strategies: Impact and application

Research Aim:  The different types of branding strategies and their implementation process will be discussed in this study.

Topic 27:Analysis of the consumer: Comparative analysis between good quality products and brand loyalty.

Research Aim: This study will discuss how good quality products impact consumers and how it helps companies build brand loyalty.

Topic 28:Building, retaining and maintaining the brand image in the market – Studying MNCs in the UK industry

Research Aim: Brand image and reputation are something that companies should pay close attention to. This research will talk about leading MNCs and how they should build and retain the brand image.

Topic 29:Importance of brand and reliability in the automotive industry – Case of Toyota Motors

Research Aim: Reliability is a huge factor in building a brand. With a specific focus on Toyota, this study will discuss how reliability impacts the brand.

Topic 30:Building brand awareness and equity through online marketing – Assessing its effectiveness

Research Aim: This research will assess the effectiveness of online marketing in building brand awareness and equity.

Topic 31:International brand building in the digital age: The role of digital marketing

Research Aim: Building a brand with the help of digital marketing will be discussed in this research.

Topic 32:Corporate social responsibility and brand management: A case of Nestle

Research Aim: Giving back to the community creates a positive image of the company. This research will discuss how fulfilling corporate social responsibility helps the company maintain its brand.

Also Read:   Chanel’s Brand Identity and Personality

Direct Marketing Dissertation Topics

Direct marketing is a marketing phenomenon that involves direct selling to customers. This includes telephone selling, email selling, direct mail selling, etc. No retailer is involved in the process. The product/service flow includes only two parties, the company and the consumer.

Direct marketing allows businesses and non-profit organizations to communicate with customers directly. It relies on advertisements on the internet, television, or radio.

There are different types and forms of direct marketing, with internet marketing being the most popular. Online marketing helps companies to interact directly with their customers without any middleman. In this manner, companies can gain insight into customers, expectations, and feedback on the product/service.

Below is a list of topics that you can base your dissertation on under the direct marketing theme.

Topic 33:Loyalty schemes and direct selling – Does it help businesses to market directly to customers?

Research Aim: Loyalty schemes are an old but extremely effective marketing tool. This research will discuss and analyze whether direct marketing can be done through these schemes or not.

Topic 34:How customers can protect themselves from deceitful direct marketing techniques?

Research Aim: This study will highlight the unlawful and unethical ways companies adapt through digital marketing and how customers can protect themselves.

Topic 35:Direct Marketing: Effects and implications

Research Aim: The main concept, theory, and framework of direct marketing will be discussed and analysed in this research. The effects and implications of direct marketing will be the main focus of this study.

Topic 36:Do customers respond differently to direct and digital marketing?

Research Aim: Direct and digital marketing will be compared and analysed in this research. Their responses will then be evaluated as to which one is the most effective.

Topic 37:The relationship between the duration of a voice message and the success of Tele-marketing? A case of mobile Industry.

Research Aim: Telemarketing is a successful marketing tool. This research will study the relationship between the duration of a voice message and its success for companies operating in the mobile industry.

Topic 38:Developing a marketing information system for direct marketing: Analysing its effectiveness

Research Aim: A marketing information system is extremely essential for companies today. This research will discuss how a marketing information system can be developed and how effective it is for direct marketing.

Topic 39:The role of business and artificial intelligence in direct marketing – How can companies gain advantage?

Research Aim: Artificial Intelligence is the big thing in the marketing industry these days. Incorporating it into your business for marketing will help you achieve a competitive advantage. The same will be studied and evaluated in this research.

Topic 40:Internet marketing as a direct marketing technique – Assessing its effectiveness and profitability

Research Aim: Internet marketing can be used a direct marketing technique. This research will assess how effective and profitable this technique can be for businesses.

Topic 41:Protecting consumer data and privacy in direct marketing techniques – Evaluating its importance.

Research Aim: Companies do not pay much attention to customer privacy. This research will discuss how direct marketing can help companies protect customer data and privacy.

Marketing Across Cultures Dissertation Topics

Every culture is different. Thus, what is acceptable in one, may not be acceptable in the other. This is why firms must adopt different techniques while operating in different cultures. Before introducing any product, companies need to analyse the cultural aspect of the market.

This has become a very important and deciding factor for the successful operation of a business. Cultures have a deep impact on consumer behaviour, and it plays a key role in shaping the buying behaviour and the attitude of the customer.

There is no doubt that this marketing aspect is worth some research. Some intriguing and current dissertation topics in the field of cultures and marketing are given below:

Topic 42:Impact of culture on the trading Market: A case of general motors through an analysis of the imports and exports.

Research Aim: Marketing is based on different cultures. This research will discuss the impact of culture on the trading market, focusing on general motors’ imports and exports.

Topic 43: Does language impact the identity of a brand? A case of Coca-Cola

Research Aim: Language is an important element of a culture. This study will research and analyze whether or not the language impacts a brand and will utilize Coca-Cola as its main focus.

Topic 44: Amalgamating and assessing the regional differences within the national culture of marketing

Research Aim: This research will study the various regional differences that exist in the marketing culture and how they impact businesses.

Topic 45: The impact of collectivism and individualism on purchasing smartphones

Research Aim: Different cultures have a different impact on society. This research will conduct a cross-cultural analysis to understand how culture impacts marketing strategies

Topic 46:Cross-cultural marketing and how it impacts a business – A specific focus on the FMCG sector

Research Aim: Cross-cultural marketing is utilised by companies operating in different cultures. This research will talk about how cross-cultural marketing is formulated, devised, and implemented in the FMCG Sector and whether it is successful for the company or not.

Topic 47:Belief, religion and values: Do they have an impact on businesses across the world

Research Aim: There can be many cultures in one market. Thus, it becomes challenging for companies to market their product according to cultures. This research will assess this issue by focusing on two different cultures.

Topic 48: Application of marketing mix in a culturally diverse society: Assessing two different cultures

Topic 49: same marketing tact in different markets: how it leads to business failures.

Research Aim: Companies cannot utilise similar marketing techniques for different cultures. This research will assess how this act can lead to the failure of businesses.

Topic 50:Cultural differences and the subsequent effect on supermarkets across the United Kingdom

Research Aim: This research will talk about how various cultural differences impact supermarkets operating in the United Kingdom.

Also Read :   Fashion and Culture Dissertation Topics

Online Marketing Dissertation Topics

When marketing evolved from traditional to online or digital marketing, it was observed that all the rules that traditional marketing followed were no longer useful. The needs and demands of the market had changed, thus online marketing emerged. Digital marketing has been a game-changer in the field of marketing.

New tools, new rules, and new methods have set the marketing game field. Every player entering the business world needs to be well versed with all these new aspects or else it can go out of business quickly.

Online marketing helps business organisations to understand and evaluate customers’ responses to a particular marketing strategy very efficiently. So businesses are now aware of their customer behaviour, trends, what they look for in a product, what are they interested in, etc.

However, while collecting and storing all this customer information, organisations need to ensure the privacy of their consumers to avoid losing their trust. Companies are now in an era where they can efficiently interact and engage their consumers.

Based on their responses, they can devise subsequent marketing strategies. Online marketing is now a powerful marketing tool as it allows organizations to develop specific strategies to suit the needs of their consumers.

The field of digital marketing is worth the research. You can spend hours learning about this facet of marketing, and still will be left with the urge to learn more. Some interesting topic suggestions are given below if you want to base your dissertation on online marketing.

Topic 51:How online marketing impacts the retail sector during the Covid-19 pandemic? - Entering the field of internet marketing

Research aim: This research will aim to discover the impact of the covid-19 pandemic on the performance of the retail sector in any country of your choice. How did the retail stores move to online marketing to overcome the losses?

Topic 52: Organisations and their use of personalised products: How do companies decide who to market?

Research Aim: There are times when companies launch personalised services or products for a specific group of customers. To identify this need, traditional research is not useful. Customers do not want to give out this type of information. With online marketing and its various tools, companies can now gather this data. This research will delve deep into how that happens.

Visit our topics database to view 100s of dissertation topics in your research area.

Topic 53:The role of online marketing in driving sales: Studying the retail sector

Research Aim: The main focus of this research will be to understand how the retail sector is impacted through online marketing and its role.

Topic 54:Implications and application of online marketing

Research Aim: Online marketing tools are extremely powerful. Various tools will be discussed and analysed in this research to conclude how well they perform.

Topic 55:How can companies overcome the hate speech of unhappy customers?

Research Aim: With the ease of gathering data, online marketing and tools can also lead to hate speech from customers. This research will evaluate different ways through which companies can overcome this issue.

Topic 56:What attributes are preferred by customers for online search, purchasing and comparison?

Research Aim: The different types of research, search, purchasing, and comparing attributes undertaken by customers will be assessed in this study. Moreover, their impact on business will be studied.

Topic 57:The power of online marketing tools – Assessing their effectiveness with respect to sales

Research Aim: Different marketing tools will be analysed and studied in this research. They will be assessed based on their effectiveness concerning sales.

Topic 58:Analysis of change in behaviour of customers in offline and online marketing

Research Aim: Online and offline marketing are extremely different. This research will analyse how customers behave differently in an online marketing setting as compared to an offline marketing setting.

Topic 59:Impact of appearance and visual effects for the effectiveness of online marketing

Research Aim: Online marketing utilises different appearance and visual effects to attract customers. This research will analyze how effective these techniques are for the company.

Topic 60:Websites and E-commerce – Do they influence customer behaviour? A case study of the UK fashion industry

Research Aim: With online marketing, it is essential that you have a website and an online store if you’re selling products. The impact of both website and e-commerce on marketing in the UK fashion industry will be assessed.

The 4Ps (Price, Product, Promotion, Place) of Marketing Mix Dissertation Topics

Price, product, promotion, and place are also known as the four pillars of marketing. Referred to as the marketing mix, these four components help companies decide on a product and/or marketing strategy.

These four factors (4Ps) are the key ingredients of a successful marketing strategy since they allow for an in-depth analysis of the market and marketing strategies concerning any particular product. The companies analyse the culture, the product itself, and the pricing of other similar products to gain a competitive edge for their business and production processes.

To understand more about these components and how they impact businesses, you can research this area. Some relevant topics in this area of marketing are listed below for you to base your dissertation on:

Topic 61:Understanding the importance of location for customers Starbucks USA vs Starbucks UAE

Research Aim: Location has a great impact on the company’s sales and marketing efforts. This research will assess how impactful location is for customers by comparing Starbucks located in the US and the UAE.

Topic 62: Pricing war between competitors: Analysing the case of Coca-Cola and Pepsi

Research Aim: Companies usually price their product to competitors to stay relevant and to help their products succeed. This research will analyze how competitors price their products by assessing the pricing strategies of Coca-Cola and Pepsi.

Topic 63:Impact of point-of-purchase promotion on sales: A case study of ZARA

Research Aim: Promotions are an effective way of selling products. This research will study the point of purchase promotion and its impact by focusing on ZARA.

Topic 64: Product packaging and its impact on buying decision – An exploratory analysis

Research Aim: The packaging of a product has a huge impact on the buying and purchasing decisions of customers. This research will conduct an exploratory analysis to understand this impact.

Topic 65:International pricing strategies and their Impact on the brand image: A case study of iTunes

Research Aim: Pricing strategies may or may not differ in different locations. This research will analyze whether iTunes has gained or not by its pricing strategies in different locations.

Topic 66: Impact of price adjustment strategies in online and offline setting

Research Aim: Prices vary in different settings. This research will study the price strategy adjustment in online and offline marketing.

Topic 67:Should Online Reviews and Word of Mouth be a New Component in the Marketing Mix?

Research Aim: Word of mouth and online reviews have proved to be extremely effective marketing tools in recent times. These components concerning the marketing mix will be studied in this research.

Topic 68:Difference between Online and Offline Promotions – How do They Impact Brand Image

Research Aim: A variety of marketing promotion techniques exist. This research will talk about the different online and offline promotional tools and how they impact brand image.

Topic 69:Impact of Traditional Promotions vs Social Media Promotions – Analyzing Burberry’s Promotional Campaigns

Research Aim: Social media promotional campaigns gain a lot of traction. With a specific focus on Burberry’s promotional campaigns, this research will analyse traditional and social media campaigns.

Topic 70:Effect of Premium Pricing Strategies on Consumers. A case of Apple Products

Research Aim: Of different pricing strategies, premium pricing strategies are adopted for luxury products. The effect of this type of pricing strategy on luxury products (Apple products) will be analyzed in this study.

Topic 71:Impact of Cultural Values in Promotional Activities

Research Aim: Culture has a huge impact on the marketing efforts of a company. This research will talk about the various cultural values and how they impact the promotional activities of businesses.

Topic 72:Placing Products in a Central Location and Ease of Access: Assessing its Impact on Customers

Research Aim: Location affects the sales of products and services. This research will assess the impact of customers when products are placed in a central location and when they are offered ease of access.

Topic 73:Influence of celebrity endorsement on sale: A comparative analysis of Nike and Rebook

Research Aim: Celebrity endorsement is a highly effective way to increase sales. A comparative analysis between celebrity endorsement done by Nike and Reebok will be evaluated in this research.

Topic 74:Impact of promotions upon customer’s perception

Research Aim: Customers may or may not change their perception after marketing promotion efforts. This research will discuss whether promotions can change perceptions or not.

Topic 75: Analysing the impact of cartoon characters on children

Research Aim: Products marketed towards children are tricky to market. This research will study whether including a cartoon character to attract children helps businesses or not.

Marketing and Consumer Psychology Dissertation Topics

Marketing is fundamentally based on consumer behaviour. Studying consumer behaviour helps businesses understand the customer in a better manner. Not only this, but it also helps them improve their marketing strategies by understanding the problems of a consumer with a specific focus on their perception of products. It is very important to understand the psychology of consumers and the various influences that the environment may have on their psychology. Studying these behaviours and patterns helps companies know how they should target their customers and what aspects they should focus on.

Consumer psychology comes in very handy for online marketing. When marketing digitally, companies have little or no information regarding their consumers. Thus, understanding their way of thinking, behaviour, buying patterns, trends, etc., helps businesses understand what the customer expects.

The study of consumer behaviour is very interesting and therefore provides an ideal topic for dissertations.

Topic 76:An investigation of consumer psychology and perceptions and their impact on marketing fashion products

Research Aim: Consumer psychology and their perceptions will be evaluated in this research. These two factors concerning the marketing of fashion products will be assessed.

Topic 77:How does consumer knowledge affect the purchase of products and their buying decision

Research Aim: Consumer knowledge influences their buying or purchasing decision. This research will talk about how this knowledge and its impacts the marketing decisions of a company.

Topic 78:The impact of negative publicity on consumer behavior

Research Aim: Consumers cannot be tricked. They are aware of when companies utilize techniques or tools to create a negative image of other companies. This research will talk about such techniques and their impact on consumers.

Topic 79:Consumer attitude towards in-store shopping and online shopping in Wall-Mart

Research Aim: This research will investigate the attitude of customers shopping in-store (physical stores) versus customers shopping online (digital stores). Walmart’s customers will be the focus.

Topic 80:Understanding consumer psychology to devise effective marketing strategies

Research Aim: Customer psychology will first be discussed in this research. Then, the research will talk about how effective marketing strategies will be devised.

Topic 81:Assessing the consumer behaviour and perceptions in relation to luxury

Research Aim: This research will discuss consumer behaviour when customers opt for luxury products, i.e. what drives them to purchase high-priced products.

Topic 82:Measuring consumer response to new products launched by Nestle

Research Aim: Companies should always measure consumer response to assess their marketing activities. This research will discuss different ways through which customer response to new products launched by nestle is assessed.

Topic 83:Consumer perceptions related to discounts and promotions when purchasing products

Research Aim: Every customer likes to purchase products at discounted prices. This research will discuss consumer perceptions concerning discounts, sales, and promotions when purchasing products.

Topic 84:Creating profitable relationships with consumers

Research Aim: This research will analyse the various ways through which companies can create profitable relationships with customers.

Topic 85:Switching costs – Do consumers think about it when abandoning a brand?

Research Aim: There are different reasons for switching a brand or abandoning it completely. These reasons will be the main focus of this research, and customer perceptions will also be studied.

Marketing and Social Networks Dissertation Topics

Social networks (Facebook, Linked In, and Twitter) have played a decisive role in using the internet and purchasing online. Companies need to understand these social networks and tools from a marketing perspective in today’s business world. Businesses that do not make use of the different social media platforms are entirely out of the race.

This is the power of social networks in today’s corporate world. Not only is it competitive, but these networks also help companies interact with their customers and gain feedback in real-time.

This means that they can launch a product, post and market it on social networks, and assess customer reaction. Companies have done well by utilizing these platforms, and all businesses must have a social media presence and interact with customers.

However, it should be noted that organisations face various challenges using social media as a tool to market their products and services. Social media can make or break things for businesses.

If done right and if the accounts are handled appropriately, nothing can stop the business from achieving success. However, one small mistake can cause a lot of trouble for the company. The backlash on social media is extreme, and the company will have to spend months to bring back its reputation.

Thus, considering the challenging nature of these platforms, it is interesting to conduct researches and studies around various related topics. The following is a list of topics that can be undertaken as a part of social networks and marketing dissertation:

Topic 86:The role of Facebook as a marketing tool

Research Aim: The research will explore the various events in Indian film history that have allowed it to become a global sensation. The paper will analyse its market-driven triumph against Hollywood imports starting from the 1930s. The paper will also examine the nationalist social views of films produced in Bollywood during the 1950s.

Topic 87:Social media marketing vs. traditional marketing evaluating the success rate

Research Aim: Social media marketing is the new trend. But does it really reap results? This will be the main focus of this research, and the results of online marketing and traditional marketing methods will be compared.

Topic 88:Building relationships with customers through social media.

Research Aim: Social media not only helps in networking and connecting people but also enables companies to get in touch with their customers. This research will talk about companies use it as a medium to build relationships with their customers.

Topic 89:How social media influences consumers’ buying preferences

Research Aim: Social media trends are followed by everyone. This research will discuss how these trends are shaped and how it influences the buying and purchasing decision of customers.

Topic 90:How businesses gather Information from social media: A deep insight into customer privacy concerns

Research Aim: A lot is argued about the loss of privacy and data for online customers. This research will investigate the various ways data is collected online and whether or not there are data security breaches.

Topic 91:Consumer perception of social media marketing and its impact on brand image

Research Aim: Consumer perception regarding social media marketing will be assessed in this research. Moreover, the impact of this perception on the brand image will be evaluated.

Topic 92:Is Banner advertisement a good idea in social media marketing? A global comparative analysis

Research Aim: Online Banner advertisements are utilised by almost all companies in the market. This research will discuss various banner advertisement campaigns and their effectiveness.

Topic 93:The role of online stores in the traditional marketing mix

Research Aim: The traditional marketing mix does not take into consideration online marketing. This research will talk about the importance of online and social media marketing in the corporate world today and the role of online stores in the marketing mix.

Topic 94:Why is there more focus on the use of Facebook for marketing rather than other platforms for social media marketing?

Research Aim: Facebook advertising is considered the most powerful amongst all other social media marketing tools. There are various reasons due to which Facebook is considered a powerful tool. All these will be discussed, analyzed, and evaluated in this research.

Also Read:   How to Use Social Networks for your Dissertation

Marketing Ethics Dissertation Topics

Marketing Ethics Dissertation Topics Marketing ethics is a thought-provoking issue in the field of marketing. Where marketers are making efforts to run effective and profitable marketing campaigns for their companies, they should also consider marketing ethics.

The continuous evolution of customers’ attitudes customers over media has a significant impact on businesses worldwide. People nowadays are more concerned about the company’s ethical behaviour and the use of ethics employed by their marketing experts.

They are more concerned about their corporate social responsibility programs and the values of society. Companies must run various social corporate responsibility campaigns, through which they not only create a good reputation but also give back to the community.

These campaigns indeed help businesses to build a reputation and become a preferred brand for consumers. Acts such as animal cruelty and the use of prohibited products hit hard, and a company can lose its long-built strong reputation in a matter of minutes.

There are various ethical concerns that organisations must abide by to have a successful operating and marketing campaign. A dissertation on marketing ethics can be based on any of the following topics:

Topic 95:Ethics and consumer perception: What do consumers really expect from companies?

Research Aim: Corporate and marketing ethics are extremely important for companies. This research will talk about what customers expect from the company regarding ethics and how it shapes their perceptions.

Topic 96:Impact of unethical behaviour of an organisation on sales: Studying unsuccessful marketing campaigns

Research Aim: Unethical organizational behaviour leads to unsuccessful marketing campaigns. The main focus of this research will be the unethical behaviours undertaken by companies and how it adversely affects their sales.

Topic 97:How firms mislead people to enhance product sales and the effect this has on their business

Research Aim: A number of companies mislead their consumers only to enhance their sales. This research will discuss the different ways through which companies mislead people and the impact it has on their business.

Topic 98:How country laws shape business and marketing

Research Aim: When operating in a country, companies have to abide by the laws, rules, and regulations set out by the government. This research will talk about how these laws and regulations shape the business environment.

Topic 99:Ethical considerations and brand loyalty

Research Aim: This research will discuss whether or not ethical business operations have an impact on brand loyalty or do consumers continue to buy from companies who operate unethically.

Topic 100:Spam laws and online marketing – A critical analysis

Research Aim: Online marketing has its own rules. Companies have to abide by spam laws, or else they will be blacklisted. These rules and how companies should abide by them will be analyzed in this study.

Topic 101:Exploring the relationship between marketing ethics and corporate social responsibility

Research Aim: Companies have a responsibility to fulfill. They have to give back to the community, thus operate with corporate social responsibility. This research will discuss whether or not marketing ethics are directly related to corporate social responsibility.

Topic 102: Building company reputation and brand equity through various corporate social responsibility initiatives

Research Aim: The main focus of this research will be to explore whether or not corporate social responsibility initiatives build company reputation or brand equity.

Topic 103: Do cause-related marketing campaigns impact consumer purchase decisions?

Research Aim: This research will explore whether cause-related marketing has an impact on consumer purchase decisions or not.

Topic 104: Public relations and consumer boycotts: Learning lessons from Shell and Nestle

Research Aim: Consumers can boycott a company based on a variety of reasons. This research will discuss the different reasons why consumers boycott and how it impacts public relations, with a special focus on Shell and Nestle.

Important Notes:

As a student of marketing looking to get good grades, it is essential to develop new ideas and experiment on existing marketing theories – i.e., to add value and interest in the topic of your research.

The field of marketing is vast and interrelated to so many other academic disciplines like civil engineering ,  construction ,  law , engineering management , healthcare , mental health , artificial intelligence , tourism , physiotherapy , sociology , management , and nursing . That is why it is imperative to create a project management dissertation topic that is articular, sound, and actually solves a practical problem that may be rampant in the field.

We can’t stress how important it is to develop a logical research topic; it is the basis of your entire research. There are several significant downfalls to getting your topic wrong; your supervisor may not be interested in working on it, the topic has no academic creditability, the research may not make logical sense, there is a possibility that the study is not viable.

This impacts your time and efforts in  writing your dissertation  as you may end up in the cycle of rejection at the very initial stage of the dissertation. That is why we recommend reviewing existing research to develop a topic, taking advice from your supervisor, and even asking for help in this particular stage of your dissertation.

While developing a research topic, keeping our advice in mind will allow you to pick one of the best marketing dissertation topics that fulfill your requirement of writing a research paper and add to the body of knowledge.

Therefore, it is recommended that when finalizing your dissertation topic, you read recently published literature to identify gaps in the research that you may help fill.

Remember- dissertation topics need to be unique, solve an identified problem, be logical, and can also be practically implemented. Take a look at some of our sample marketing dissertation topics to get an idea for your own dissertation.

How to Structure your Marketing Dissertation

A well-structured   dissertation can help students   to achieve a high overall academic grade.

  • A Title Page
  • Acknowledgments
  • Declaration
  • Abstract: A summary of the research completed
  • Table of Contents
  • Introduction : This chapter includes the project rationale, research background, key research aims and objectives, and the research problems to be addressed. An outline of the structure of a dissertation  can also be added to this chapter.
  • Literature Review :  This chapter presents relevant theories and frameworks by analysing published and unpublished literature available on the chosen research topic, in light of  research questions  to be addressed. The purpose is to highlight and discuss the relative weaknesses and strengths of the selected research area whilst identifying any research gaps. Break down of the topic, and key terms can have a positive impact on your dissertation and your tutor.
  • Methodology:  The  data collection  and  analysis  methods and techniques employed by the researcher are presented in the Methodology chapter which usually includes  research design, research philosophy, research limitations, code of conduct, ethical consideration, data collection methods, and  data analysis strategy .
  • Findings and Analysis:  Findings of the research are analysed in detail under the Findings and Analysis chapter. All key findings/results are outlined in this chapter without interpreting the data or drawing any conclusions. It can be useful to include  graphs ,  charts, and  tables in this chapter to identify meaningful trends and relationships.
  • Discussion  and  Conclusion: The researcher presents his interpretation of results in this chapter, and states whether the research hypothesis has been verified or not. An essential aspect of this section of the paper is to draw a linkage between the results and evidence from the literature. Recommendations with regards to implications of the findings and directions for the future may also be provided. Finally, a summary of the overall research, along with final judgments, opinions, and comments, must be included in the form of suggestions for improvement.
  • References:  This should be completed in accordance with your University’s requirements
  • Bibliography
  • Appendices:  Any additional information, diagrams, graphs that were used to  complete the  dissertation  but not part of the dissertation should be included in the Appendices chapter. Essentially, the purpose is to expand the information/data.

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How to find dissertation topics about marketing.

For marketing dissertation topics:

  • Study recent industry trends.
  • Explore consumer behavior shifts.
  • Investigate digital marketing innovations.
  • Analyze branding or market strategies.
  • Consider social and ethical aspects.
  • Select a topic resonating with your passion and research goals.

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Marketing Dissertation Topics

Marketing is a broad and exciting field of study that intertwines with related subjects such as Psychology, Sociology, Business, and even Anthropology.

The field of marketing is always evolving, so there are plenty of ‘gaps’ in the literature to be filed by budding marketing students – whether you’re an undergrad or postgrad!

To help in the preparation of your marketing dissertation, this article suggests marketing dissertation topics that you could base your research on. These subject areas include relationship marketing, branding, direct marketing, international marketing (including influencer marketing), social listening, consumer psychology, online marketing, mobile marketing, marketing mix, social networks and marketing ethics.

Relationship Marketing Dissertation Topics

Branding dissertation topics, direct marketing dissertation topics, cultures and marketing dissertation topics, consumer psychology and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps (price, product, promotion, place) of marketing mix.

  • Social Networks and Marketing Dissertation Topics

Ethics in Marketing Dissertation Topics

Relationship marketing refers to the use of relationships rather than purely transactional means, while focusing on long term customer engagement. This lets companies acquire customers, while also maintaining customer loyalty that results in repeat custom for the firm. It is an important area for modern businesses, and a topical area on which to base your marketing dissertation with highly diverse topics:

  • Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
  • Generating customer loyalty through high-value content creation – a case study of UK fitness brands.
  • What are the challenges for Tesco’s loyalty card scheme in today’s competitive business environment?
  • Are switching costs effective barriers to customer retention in the airline industry?
  • How can Amazon.com charge a premium price by using its diverse set of services and products?
  • What are the motivations and expectations behind loyalty schemes for businesses to attract customers in the long run?
  • To what extent does Café Nero’s app foster customer loyalty?
  • How and why can relationship marketing be used to attract new customers through social media?
  • How does product quality affect customer loyalty among high and low contact products?
  • Can luxury goods retailers prevent barriers to switching by locking in customers through a unique set of services and products?
  • How do retailers cope with polygamous behaviour among consumers?
  • How does customer loyalty at Waterstone’s change when customers shop at their online store rather than in the high street as compared to customers of Amazon.com?
  • In what ways does Waterstone’s improve its customer loyalty through its online store and smartphone apps?
  • How can companies adopt social media for successful development of relationship marketing with customers?
  • What are the challenges for small companies when adopting social media for increasing customer loyalty?
  • Using smartphone apps to attract and retain new customers: Advantages and challenges for MNCs.
  • Exploring the efficacy of customer service chatbots – helpful or frustrating?
  • Exploring the effectiveness of online consumer tribes: A case-study of Tarot reading and personal development industries.

Branding is the promise of a company to its customers. Branding is an umbrella term to refer to a wide body of literature examining how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and so forth. Marketing dissertations on branding could be based on the following topics:

  • An examination of the relationship between perceived risk and brand equity: A comparison of supermarket retailers in the UK.
  • How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as result of COVID-19.
  • Do consumers really understand a company’s brand values? The case of Starbucks vs McDonalds.
  • How does the relative importance of tangible and intangible brand values vary across product types?
  • Using digital methods to increase brand salience – a case study approach.
  • Do leading brands need to have the products which attract a large number of customer segments?
  • How is brand image affected by product availability for SME?
  • Can the brand image be transferred between sectors? The case of Virgin Cola in the UK.
  • How does unethical behaviour affect the brand image? The cases of Shell, Nike and Starbucks.
  • How do firms use corporate social responsibility to build brand equity? The case of Body Shop.
  • How can innovations sustain brands through the use of social media marketing?
  • Can brand equity be transferred to a supermarket’s own branded products in the low-price segments?
  • Using social media marketing to attract customers to brands of small companies.
  • How can companies use smartphone apps to improve brand equity? The case of Starbucks and Café Nero.
  • Targeting customers in ethnic markets: The case of Indian food customers in the UK supermarket sector.

The world of direct marketing is changing rapidly, as new technologies and social media allows companies to connect directly with the customer. This involves a wide range of tools and techniques that can be used to target consumers in a predominantly transactional manner. Direct marketers rely on information and a series of direct marketing media such as direct mail, magazines, newspapers, TV/radio, co-ops, telemarketing/teleservices and increasingly social media to disseminate their messages and acquire new customers. We have provided some suggested topics on direct marketing based on current trends, which you could use for your marketing dissertation:

  • How do Tesco and Body Shop use their loyalty schemes to sell directly to the customer?
  • How does the importance of factors that influence online selling vary according to product type in the services industry in the UK?
  • Do customers respond differently to short and long-term offers in a competitive online environment? The case of online book sales.
  • In what ways do free online chat rooms influence consumers’ response to direct sales promotions in social media environments?
  • Assessing the effectiveness of beauty brands’ direct marketing via YouTube.
  • How does the nationality (accent) of telemarketers influence customer response in an increasingly diverse international selling environment?
  • Do consumers know how to protect themselves from unscrupulous direct marketing tactics used by social media marketing companies?
  • How does message length affect the success of direct marketing messages? A comparison of online and offline mediums.
  • Can direct online and social media marketing be used to build customer relationships or is it simply a transactional medium to acquire new customers in the short run?
  • Can online marketing be as effective as a group-orientated tool as it is an individual-orientated one?
  • How do prospecting methods differ in an online and offline environment? The case of the airline industry in the UK.
  • Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
  • Social media marketing as a tool to target luxury customers: Advantages and issues for small companies.
  • Using social media to reduce the cost of direct marketing: The case of small companies in the UK.

For some products and services, cultural considerations can play an important role in how marketers interact with consumers. With the increasing globalisation of business, firms have to pay greater attention to how national culture impacts upon consumer behaviour and customers’ reactions towards different types of marketing communication. Marketing across cultures is becoming more prominent in business, as more and more businesses are expanding throughout the world. This creates an ideal area to base your marketing dissertation on.

  • How does innovation and culture influence the market performance of SMEs in China?
  • Native advertising: Exploring its effectiveness in the UK, China, and the US.
  • What are the effects of social media on organisational culture in the UK’s fashion industry?
  • How is globalisation affecting the organisational culture of Toyota’s global operations?
  • How does language impact upon brand identity? The case of Coca-Cola in the People’s Republic of China.
  • How does culture affect the marketing of automotives? The Case of Toyota in China.
  • What effect does culture have on marketing communications? The case of Coca Cola in India.
  • How do marketers take into account regional differences in “national” culture? The case of banks in the Basque country and Catalonia, Spain.
  • Can automotive vendors afford to treat consumers as a homogenous mass? The case of the North-South divide in Sweden.
  • How does individualism-collectivism influence the sales of mobile phones? The case of the People’s Republic of China.
  • How do supermarket chains overcome language differences in Switzerland?
  • How can banks use pricing strategy to boost customer satisfaction and profitability?
  • How can national culture explain the prominence of Scottish whiskey sales in the global whiskey market?
  • How can countries use national culture to help them promote major exports? The case of the Champagne region, France.

Marketing is fundamentally underpinned by consumer behaviour, which can largely be explained by examining consumer psychology. This highlights how consumers behave in each stage of the buying process and why they react as they do. On this basis, marketers can design and implement communication strategies that target specific customer groups based on their psychological profiles. Some suggestions to base your marketing dissertation within the area of marketing and consumer psychology are as below:

  • What motivates consumers to purchase products from Amazon?
  • What are the uses and gratifications associated with consumer online reviewing?
  • How does marketing intelligence and planning affect sports marketing?
  • How can organisations make effective use of Big Data to gain an understanding of their customers’ psychology?
  • What are customers’ perceptions towards green marketing?
  • What are customers’ attitudes towards digital marketing activities of Burberry?
  • What are the antecedents of word-of-mouth communications? The case of blockbuster marketing.
  • What are the effects of negative word-of-mouth communications on organisational performance?
  • How does gender effect information processing among consumers of luxury goods?
  • What role does motivation play in buying behaviour? An examination of the mobile ringtone market in the UK.
  • How does gender effect selective distortion among luxury goods buyers?
  • What role does learning play among functional online advertisements?
  • Does the importance of beliefs and attitudes vary across low and high involvement products?
  • How does gender influence online purchase behaviour of luxury goods?
  • How is social media affecting the buying behaviour of luxury goods in the fashion industry?

When marketing moves online the traditional rules are either broken or extended. Such extensions include the need to take into account privacy, security, the greater ability to customise and personalise user experiences, the changing nature of consumer behaviour and the interaction of online and offline mediums. Online marketing has become essential for organisations in gaining competitive advantages and enhancing their business performance. Online marketing is a useful and current area of market research. Some suggestions to base your dissertation on online marketing are as below:

  • How can firms customise their products? The case of Apple.
  • What are the effects of a successful digital marketing campaign on Dior’s brand performance?
  • What are the benefits and challenges of using social media to market luxury goods?
  • How does using web analytics for digital marketing enhance brand performance?
  • What is the impact of digital marketing innovation on Apple’s performance?
  • What are the benefits and challenges faced by Burberry in using digital marketing?
  • How can firms personalise their products? The case of Nike.
  • An assessment of the value of assortment to customers: The case of Dell Computers.
  • How does a consumer’s perception of control affect their choice of brand? The case of buying computers online.
  • How does visual constituency affect site identity and product attitude?
  • How does gender affect online consumption behaviour?
  • How can firms successfully combine online and offline shopping features? The case of Amazon.com/Toys-R-Us.
  • What product attributes are most valued by consumers in search, comparison and purchase decision-making online?
  • How do consumers react to brand alliances online? The case of Amazon.com and Wal-Mart.
  • An investigation of the antecedents of consumer behaviour in online auctions? The case of eBay.

Mobile marketing has become the latest marketing communications medium which enables large brands such as Coca-Cola, Nintendo, MTV, New Labour, Lastminute.com, and others to attract new customers and retain existing ones in both traditional and non-traditional ways. With the lowering of mobile phone tariffs and the increased levels of Internet browsing using mobile phones, this medium has become increasingly important to marketers. Below are suggestions for dissertation topics in the area of mobile marketing:

  • How does permission-based marketing impact mobile marketers when developing and implementing international marketing campaigns?
  • How can brand image be conveyed in a mobile marketing environment?
  • Can a strong brand image be built through mobile marketing techniques?
  • What do customers want from mobile marketing messages?
  • How does location influence mobile marketing communications?
  • What role does timeliness play in mobile marketing communications?
  • What are the advantages and disadvantages of push and pull mobile marketing strategies?
  • How can mobile marketing be used as a viral marketing tool?
  • How can mobile payment services increase revenue for mobile marketers? The case of Vodafone.
  • How can customer relationship management (CRM) be applied in a mobile marketing environment to improve customer loyalty?
  • How can marketing managers drive consumer acceptance of mobile marketing?
  • What impact does brand personality have on purchase intentions in the context of mobile marketing?
  • What are the diffusion and success factors of mobile marketing?

The 4Ps concept represents the cornerstone of marketing is widely used by marketing managers when trying to influence consumer decision-making processes. Below are suggestions for dissertation topics in the area of the Marketing mix:

  • How do price adjustment strategies vary in online and offline environments? The case of music sales.
  • Can an overt international pricing strategy negatively affect the brand image? The case of iTunes.
  • How effective are public relations campaigns following brand failures? The cases of Nike, Shell, and Marks and Spencer.
  • The impact of firms varying the frequency of their advertisements in online and offline environments on customers’ purchase intentions? The case of Waterstone’s.
  • The impact of product information availability and persuasive advertising on consumer behaviour.
  • Differences between comparison and non-comparison advertising and the impact on customers’ purchase intentions? The case of the alcoholic drinks industry in the US.
  • Advantages and disadvantages of online advertising in international marketing.
  • Can point-of-purchase promotions be as effective in an online environment as they are offline?
  • How important is location to customer choice in the UK’s airline industry?
  • How has the Internet helped unsought goods build brand awareness? The case of comparison websites.
  • Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
  • How important is the Marketing mix for non-profit organisations?
  • The effect of brand awareness on consumers’ purchase intentions. The case of low and high involvement product categories.

Social Media Marketing Dissertation Topics

Social media networks (e.g. Facebook, Twitter, Instagram, and LinkedIn) are not only changing the consumers’ attitudes and behaviours, but they are also presenting marketing practitioners with new challenges when trying to reach and acquire customers online. As social media networks become more popular, a marketing dissertation in this area will be timely and in line with current marketing research trends.

  • What uses and gratifications are provided by beauty brands’ social media content?
  • A content analysis of Food brands Instagram posts.
  • An examination of the positive, neutral and negative user comments on Facebook and their impact on future participation in discussions.
  • Why have functional applications on Facebook achieved so little success compared with their fun counterparts?
  • How do applications of Facebook turn users into sales? The relationship between total installs, daily active users, and application valuation.
  • A comparison of the effectiveness of banner advertising on different social media networks? The cases of Facebook, Instagram and Twitter.
  • What impact does newsfeed restriction have on consumers’ attitudes and behaviours towards using Facebook?
  • Is electronic word-of-mouth more persuasive than traditional word-of-mouth? An investigation into online customer reviews.
  • Does traditional customer loyalty apply to consumer behaviour in social media networks?
  • How do non-profit organisations execute marketing campaigns on social media networks such as Facebook?
  • Can firms measure the ROI of their social media marketing?
  • An investigation of the impact of brand post popularity on Facebook brand fan pages on social media marketing.
  • Usage, barriers and measurement of social media marketing: Implications for marketing managers.
  • The impact of social media marketing on brand loyalty.
  • How do firms use social media marketing to encourage customers’ purchase behaviours?
  • How do vegan brands use social listening to enhance their marketing strategy?
  • Instagram, influencer marking and trust – a critical investigation.
  • Partnering with YouTube content creators and influences – an effective marketing strategy for fitness brands?

The power of the media in changing consumer attitudes has a significant impact on how firms are expected to behave, as well as how they should integrate ethics into their marketing campaigns. As a consequence, marketing ethics is concerned with a range of issues from ethical business practices, to Corporate Social Responsibility (CSR) programmes and cause-related marketing. Below are suggestions for dissertation topics in the area of marketing ethics and CSR:

  • The role of EasyJet’s low fare online pricing strategy on changing customer demand trends?
  • Exploring Patagonia’s marketing strategy – Green or Greenwashing?
  • The impact of FairTrade labels on consumers’ purchase behaviours?
  • Vegan vs cruelty-free: the politics of labelling and why it matters.
  • What impact do published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer.
  • How do ethical purchase intentions and ethical awareness affect purchasing behaviour? A comparison between the sales of battery and free-range chickens.
  • What impact do cause-related marketing campaigns have on consumer buying behaviour? The case of Starbucks’ Raise a cup to a good cause campaign.
  • Why do some controversial marketing communications work whilst others fail? The case of PETA – People for the Ethical Treatment of Animals.
  • How have spam laws improved marketing ethics online?
  • What factors distinguish a consumer’s choice of most and least socially responsible firms?
  • How do firms use public relations to recover from consumer boycotts? The case of Shell and Nestle.
  • The role of gender differences in the impact of CSR perceptions on corporate marketing outcomes.
  • The relationship between marketing ethics and corporate social responsibility: Serving stakeholders and the common good.
  • The role of trust in building company reputation and brand equity through CSR initiatives.
  • Firm performance and corporate social responsibility. An investigation into the role of marketing competence and market environment.

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Dissertation Topics in Marketing

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  • Updated on  
  • May 8, 2023

Dissertation Topics in Marketing (1)

As a Marketing graduate, you are expected to submit a Dissertation as a part of your degree or PhD programme. Your Marketing Dissertation topic can connect to various areas including, branding, link marketing, wire/automated marketing, retailing principles, or any alternative field of marketing. Often, students have difficulty finding the correct dissertation topic for their Marketing course. Hence, to encourage you to get established with topic suggestions, we have acquired a list of the recent arguments you can use to create your Marketing Dissertation. Keep reading this blog to know more!

Also Read: Dissertation vs Thesis

This Blog Includes:

Dissertation topics for marketing, topics for mba marketing, b2b marketing topics , topics on digital marketing, relationship marketing dissertation topics, branding dissertation topics, direct marketing dissertation topics, cultural and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps of (price, product, promotion, place) of marketing mix, consumer psychology and marketing dissertation topics, social media marketing dissertation topics, ethics in marketing dissertation topics , explore the well-crafted marketing dissertation topics  , present the perfectly written dissertation on marketing.

Marketing: Dissertation Topics

  • What are the incentives and intentions behind support programs for corporations to engage consumers in the long series?
  • To what degree does Caffe Nero’s app foster consumer allegiance?
  • How and why can communication marketing be employed to entice new clients through social elements?
  • How does production variety influence policy patriotism among high and low-contact producers?
  • Can leisure goods merchants avoid obstacles by replacing bolt-in clients with a different set of benefits and products?
  • How do entrepreneurs grapple with polygamous behaviour among users?
  • Computerised communication economics in the age of COVID-19: Analysing the magnitude of personalisation and customisation.
  • Growing policy support through long-value distribution management–an event study of UK health brands.
  • What are the challenges for Tesco’s support card system in now’s cutthroat factory environment?
  • An investigation of the relationship between observed risk and brand investment: A correlation of department store retailers in the UK .
  • How does modernisation impact customer brand resonance? A process study of reception brands who were forced to innovate due to COVID-19.
  • Do purchasers really figure out a company’s brand benefits? The process of Starbucks vs McDonald’s.

Students of the MBA Marketing course can refer to the following list of marketing dissertation topics.

  • Involving communal systems when seeking different markets and developing the market interest.
  • Systems companies use acting on customer boycotts.
  • The job of joint buy in a poor industry.
  • Are modernisations useful in building up the number of clients?
  • The relationship between the geographic position and the nature of a system.
  • The benefits groups get from the customisation of their works.
  • Mobile commerce: its powers and shortcomings.
  • The change in prices on offline and wire markets of properties.
  • How serious is the job of branding in the progress of a business?
  • Are there proper limitations in brand selling plans?
  • What are the key features of Internet commerce?

Also Read: Dissertation Topic in Finance

Here are some dissertation topics for B2B marketing.

  • Altering the Marketing Management. What are the new models, functions, processes, and techniques?
  • Making the Idea Organisation: How to use expected control to set up brand advantage, develop leads, and interest clients.
  • Getting to Love the Data Burst. Carrying out the potential of analytics for increased planning, margin control, and outcome.
  • Drawing up for the B2B Social Buyer. Establishing the appropriate commerce difference between conventional customs and the new civil user.
  • Sales Channel Enablement. Increasing the impact from your portfolio of enablement movements across direct and ancillary demand channels.
  • Next Generation Account-Paltry Commerce. Developing the model, mix, and workforce across the full businesses and distribution cycle.

Given below is a list of Digital Marketing dissertation topics.

  • How does the value of things that affect wire trade differ corresponding to the amount type in the works trade in the UK?
  • Do consumers react negatively to low and high-term actions in an aggressive networked status? The process of wire record deals.
  • In what respects do available wire conversation areas affect users’ return to direct selling promotions in civil form sets?
  • Evaluating the power of vision brands’ direct selling via YouTube.
  • How does the telemarketers’ community (tone) affect consumer feedback in a more diversified global business situation?
  • Do users learn how to care for themselves from dishonest direct selling ploys employed by civil forms advertising firms?

Also Read: How to Write Acknowledgement for Dissertation?

Relationship Marketing is a marketing tactic to build long-term relationships with customers. This strategy allows companies to acquire customers, while also maintaining customer loyalty that further results in repeated customs for the respective company. In the modern business world today, Relationship Marketing can be a great base for your marketing dissertation as it provides you with a diverse range of dissertation topics:

  • Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
  • Analyzing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success.
  • The role of information technology in revolutionizing marketers’ approach towards manipulative advertisement.
  • Customer loyalty – Behaviour or attitude? A mixed-method analysis.
  • The relationship marketing strategies of Nike: A critical analysis.

In simple terms, a Brand is who you are while marketing is how you choose to build awareness about the brand. Basically, promoting a brand’s products and the services provided as a whole. Branding refers to the analysis of how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and more. Listed below are some Branding Dissertation Topics to begin with:

  • How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as a result of COVID-19.
  • Do consumers really understand a company’s brand values: Starbucks vs McDonald’s.
  • A case study: Using digital methods to increase brand salience.
  • Using social media marketing to attract customers to brands of small companies.
  • The consequences of Unethical behaviour on the brand image: The cases of Shell, Nike and Starbucks.

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As technology is evolving, the concept of Direct Marketing is a boon for companies as it allows companies to connect with customers directly through advertising services such as emails, online adverts, flyers, database marketing, promotional letters, newspapers, outdoor advertising, phone text messaging, magazine adverts, coupons, phone calls, postcards, and websites. Direct Marketing allows companies to understand a customer’s specific needs to provide them with the most relevant products and services. Listed below are some topics for Direct Marketing Dissertation:

  • In what ways do free online chat rooms influence consumers’ responses to direct sales promotions in social media environments?
  • The effectiveness of beauty brands’ direct marketing via YouTube: Analysis
  • Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
  • Using social media to reduce the cost of direct marketing
  • Brand Loyalty And Customer Satisfaction In Online Retailing Company: A Case Study On Amazon

As businesses are expanding throughout the globe, Culture plays an important role in the interaction of marketers with customers. Culture has a great impact on international marketing due to the increase of globalisation in the business world. Companies are required to gain in-depth knowledge of the local culture before offering a product to them as effective communication is a major factor that contributes to customers buying the products. Listed below are some topics for your reference in the Cultural and Marketing Dissertation:

  • Native advertising: Exploring its effectiveness in the UK, China, and the US.
  • The effect of culture on marketing communications: The case of Coca-Cola in India
  • How do supermarket chains overcome language differences in Switzerland?
  • Effects of social media on organisational culture in the UK’s fashion industry.
  • How does language impact brand identity? The case of Coca-Cola in the People’s Republic of China.

Online Marketing is an essential part of Marketing as it allows companies to build relationships with customers and spread awareness about the brand through digital marketing such as Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing. Unlike the traditional way of marketing that included print, billboard, television and radio advertisements, Online Marketing is a lot more affordable and effective. A dissertation on Online Marketing can definitely provide you with a wide range of topics. Listed below are some of the topics for a dissertation on Online Marketing:

  • The case of Apple: How can firms customise their products?
  • The impact of digital marketing innovation on Apple’s performance
  • Pop-up advertisements: Hit or a miss
  • Celebrities and influencers: Have they changed the game of online marketing?
  • Analyzing customers’ psychology and its role in digital marketing.

Due to the increase in Internet browsing on mobile phones nowadays, Mobile Marketing has become an essential part of marketing communication. It aims to reach out to mobile users through different methods such as mobile-optimized ads, push notifications and mobile applications. Listed below are some topics for a Mobile Marketing Dissertation:

  • Can a strong brand image be built through mobile marketing techniques?
  • What do customers want from mobile marketing messages?
  • How does location influence mobile marketing communications?
  • What role does timeliness play in mobile marketing communications?
  • What are the advantages and disadvantages of push-and-pull mobile marketing strategies?

The 4Ps of Marketing are widely used by marketers to influence consumer decision-making. Listed below are some topics you can use as a base for writing a Dissertation on Marketing Mix:

  • The impact of product information availability and persuasive advertising on consumer behaviour.
  • Advantages and disadvantages of online advertising in international marketing.
  • The Importance of Marketing mix on non-profit organisations.
  • Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
  • Case of iTunes: Can an overt international pricing strategy negatively affect the brand image? 

Marketing is ultimately underpinned by customer behaviour, which may be explained in large part by studying consumer psychology. This focuses on how consumers behave at each stage of the purchasing process and why they react the way they do. Marketers can use this information to create and implement communication strategies that target specific client groups based on their psychological characteristics. Here are some ideas for marketing dissertation topics based on marketing and consumer psychology:

  • What drives customers to buy things from Amazon?
  • What are the benefits and advantages of customer internet reviews?
  • What impact do marketing intelligence and planning have on sports marketing?
  • How can businesses use Big Data to obtain a better knowledge of their customers’ psychology?
  • What do customers think about green marketing?
  • What are customers’ feelings about Burberry’s digital marketing efforts?
  • What were the forefathers of word-of-mouth communication? A case study in blockbuster marketing.
  • How does gender influence information processing among luxury goods consumers?

Facebook, Instagram, LinkedIn and Twitter are widely used mediums for reaching out to customers online. Social media has become an essential part of both local and international companies. Some topics for Social Media Dissertation are:

  • A content analysis of Food brands Instagram posts.
  • The impact of social media marketing on brand loyalty.
  • Instagram, influencer marking and trust – a critical analysis.
  • Partnering with YouTube content creators and influences – An effective marketing strategy for brands.
  • Implications for marketing managers: limitations of social media marketing.

Ethics in Marketing is the implication of standards of fairness, or moral rights and wrongs, to marketing decision-making, behaviour, and practice in the firm. Using unethical marketing practices may put a company’s viability at risk and cost its reputation which might have taken years to build. From ethical business practices to Corporate Social Responsibility (CSR), several research options are available for a marketing dissertation. Some topics to begin with a dissertation on Ethics in Marketing are as listed:

  • How have spam laws improved marketing ethics online?
  • What impact does published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer
  • The influence of local culture on business ethics of immigrants- A case study of the UK
  • Vegan vs cruelty-free: the politics of labelling and why it matters
  • What factors distinguish a consumer’s choice of most and least socially responsible firms?
  • Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity

Marketing is a process through which companies be they Local or International use to create and build brand awareness, and customer relations, and for increasing business profits. Marketing is a great field for research as it provides you with a large number of research topics and sources. Listed below are some Marketing Dissertation Topics to start from niche:

  • Analysis and determination of consumer buying behaviour for Coca-Cola
  • Critical research on how AI will help make better marketing decisions
  • Brand advertising and political campaigns: a possible interwoven impact?
  • Analysis of how brands exploit impulsive buying
  • Marketing budgets included by BREXIT
  • The effect of COVID-19 on the global economy
  • The decline in organic reach on social media platforms
  • Do people appreciate being click baited into sponsored posts?
  • How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty

A dissertation requires a lot of independent research so it may get a bit difficult to start with. Demonstrating your ability to think critically and analytically is what you’re supposed to bring in your Marketing Dissertation. A marketing dissertation requires you to conduct extensive research and present an argumentation in a particular claim of the topic you have chosen. The very first step to presenting a perfectly written marketing dissertation is to choose a topic you’re genuinely interested in, this allows you to understand and present the arguments well. However, you should make sure that the topic chosen is capable enough of contributing to your future in career aspects. You can look for marketing topic ideas from present scenarios, academic journals and scholarly books. In the aftermath of choosing the topic, you’re supposed to develop a research question. While creating a research question you must keep in mind your ability to answer it through primary and secondary sources. Gather the necessary material for your research and prepare an outline for your Marketing Dissertation. The last and final step of presenting a perfectly written marketing dissertation is to revise, edit and proofread your dissertation and make changes if required. Revise your marketing dissertation as many times as you can until you are fully satisfied with the paper. 

The best research topics in digital marketing include Artificial Intelligence, Conversational Marketing, Video Marketing, Search Engine Optimisation, Influencer marketing, Pay per Click Advertising, Visual Search, and Social Media Management and Marketing.

Some special dissertation topics in commerce are: 1) Write about the influence that advertising picks up on the performance of purchasers. 2) Address about the scholars can be trained among the mobile phone business. 3)Write about how foreign commerce can manage standardisation.

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