brand identity presentation template

25+ Best Brand Presentation Templates & Examples

When it comes to showcasing a brand’s identity, values, and unique selling propositions, visuals play an indispensable role and presentations remain one of the most effective tools.

To help depict a brand’s story in the most compelling way, a well-structured brand presentation template is a must-have asset. We’ll help you find the perfect presentation template for your project.

In this post, we showcase the best brand presentation templates , hand-selected for their aesthetic alignment with various branding strategies, their functionality, and their adaptability to different storytelling styles.

From sleek and modern templates that speak to innovative brands, to warm and organic designs for those with a story rooted in tradition, our list of presentation templates ensures that your brand’s voice is not just heard, but felt. Have a look and see for yourself.

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Coverse – Modern Brand Presentation Template

Coverse is a modern PowerPoint template that offers a sleek and contemporary design for brand presentations. It includes 20 unique layouts that have been meticulously crafted. Features include image placeholders, a full HD resolution of 1920 x 1080 pixels, versatile layout, text variations, business guideline pages, and much more.

Vaselina – Brand Presentation PowerPoint Template

Vaselina PowerPoint template is a professionally created and fully customizable slideshow for brand presentations. With its chic, ultramodern design, 20 unique layouts, easy-to-edit elements, and full HD frames, this template allows for individualized presentations that rely on your images and unique brand story.

Imagine – Brand PowerPoint Presentation Template

Imagine is a versatile PowerPoint template perfect for modern brands. With its 30 customizable slides, it’s great for showcasing various fields like photography, business, fashion, and more. Its smooth 16:9 ratio guarantees pixel-perfect imagery. Plus, it features easy-to-use drag-and-drop placeholders and a selection of free fonts.

Nanase – Brand Presentation PowerPoint Template

Nanase is a sleek, professionally designed PowerPoint template, perfect for brand presentations. The ultra-modern design features 35 unique layouts, easy image placeholders, and customizable text variations. Crafted with attention to detail, it’s multipurpose, and suitable for business, portfolio, corporate, branding, and advertising presentations.

Stint – Creative Brand Presentation Template

Stint is a premium PowerPoint template specially designed with an aesthetically minimal design for fashion or lifestyle brand companies. This high-resolution template comes with 34 modern, unique slides that are easily edited and customized to your needs, and includes features like drag-and-drop image placeholders, free fonts, vector icons, master slides, and more.

Brand Proposal Presentation Template

This is a PowerPoint template that will elevate your brand presentations with its vibrant, professional design. It boasts a range of dynamic features such as photo layouts, infographics, tables, vector icons, and diagrams to effectively portray your work and company profile.

Brand Guideline Presentation Template

Another PowerPoint template to craft professional branding presentations for modern companies. It sports a minimal design and allows easy integration of your logos, images, and brand colors. This template features 25 unique slides covering different sections such as Cover, Brand Overview, Typography, and Contact. The elements are resizable, and the template can be exported as a PDF or PPTX for easy sharing with clients.

T’Lady – Brand Presentation Deck Template

T’Lady is a distinctive, professionally designed PowerPoint template suitable for any presentation need. Especially suitable for fashion brand presentations, the template offers a variety of layout and text variations, easy image placement, and customization features, including effortless color change and unique portfolio slides.

Celtic – Brand Strategy Presentation Template

The Celtic PowerPoint template offers over 35 creatively designed slides tailored for brand presentations. With HD resolution and a modern, unique layout, it provides a platform to showcase your business in an engaging but simple way. Its user-friendly design makes customization easy, with drag-and-drop image placeholders and free fonts.

A PowerPoint template ideal for outlining your brand’s rules and guidelines. It will save you all the hard work of creating one from scratch. It’s easy to customize this professional and minimalistic asset with your logo, images, brand colors, and typography. With over 30 unique slides including a cover page, content overview, mission and vision, and specific sections for logo, color palette, typography, and more.

Barriers – Modern Brand Presentation Template

The Barriers is a polished and ultra-modern PowerPoint template designed with meticulous attention to detail. It features 20 unique layouts varying in design and text, a 1920 x 1080 px resolution, image placeholders, and a simple drag & drop function. Perfect for presenting modern brands, it is easy to customize, fully editable, and comes with free support.

Volosa – Brand Fashion Presentation

Volosa is a thoughtfully designed PowerPoint template specifically tailored for fashion brands seeking an up-to-date and chic design style for their presentations. Boasting 24 unique slides, image placeholders, high-resolution design, the flexibility of layout and textual variations, and user-friendly Slide Master features for easy customization, Volosa offers intriguing details, expertly crafted for your convenience and branding needs.

Commerca – Brand Guideline Presentation Template

Commerca is a highly versatile and professional PowerPoint template, perfect for brand presentations. The template features over 30 unique slides, equipped with media and image placeholders for easy customization. It also includes editable maps, resizable vector elements, and offers unlimited color options.

Stylish Brand Guidelines Presentation Template

This is an easy-to-use PowerPoint template that allows you to effortlessly customize your brand presentation with your logo, images, colors, and typography. It has 34 editable pages full of features such as resizable vector elements, editable charts, infographics, and a plethora of sections that cover everything from brand values, photography style to social media and more.

Bold Brand Proposal Presentation Deck Template

Another PowerPoint template designed for modern brand presentations. Easy to use, it is perfect for showcasing your talents, products, or services in a stunning, professional style. The template features a master slide layout, 20 unique animated slides, theme color adaptation, and resizable vector elements.

Altto – Modern Brand Presentation Template

Altto is a modern brand presentation template, perfect for contemporary companies looking to elevate their PowerPoint presentations. Boasting a professional design created with meticulous attention to detail, it features 20 unique layouts, image placeholders, various text formations, and business guideline pages.

Bara – Brand Presentation PowerPoint Template

The Bara PowerPoint template is an ultra-modern, professionally designed slideshow ideal for showcasing brand concepts. Boasting 20 unique layouts, flexible text variations, and a drag-and-drop image feature, this 1080p, fully editable template truly simplifies content presentation.

Aesthetic Brand Guidelines Powerpoint Presentation

This is a beautifully crafted PowerPoint template that serves as a visually appealing guide for your brand’s identity. It features a modern, aesthetically pleasing design that promotes a consistent brand image. Ideal for organizations in various stages of brand definition, this fully customizable template boasts a unique layout, free fonts, and drag-and-drop image placeholders.

Trendy Brand Guidelines Presentation Template

This is a sleek and unique PowerPoint design perfect for creating brand guideline presentations. It comes with 30 different slide layouts that you can tailor to your brand’s style, including a drag-and-drop function for easily replacing photos. With resizable vector elements, a full HD 16:9 ratio, and free fonts, this template makes professional presentation creation straightforward and enjoyable.

Azura – Brand Strategy Presentation Deck

Azura is a powerful, contemporary PowerPoint template perfect for showcasing brand strategies and company profiles. This professional template offers a clean design with creative photo layouts, infographics, editable vector icons, and diagrams. It’s user-friendly, easily customizable, and available across multiple formats.

Brand Proposal PowerPoint Presentation Template

Take your brand presentations to the next level with the Riya PowerPoint template. This straightforward yet powerful template features contemporary design elements like creative photo layouts, infographics, tables, vector icons, and diagrams, highlighting your work and company profile in a fresh way.

Colorful Brand Presentation Template

This is a vibrant and distinctive PowerPoint template suitable for a vast range of presentations. This asset is not only professional and ultramodern, but its design is also crafted meticulously for optimal display. Key features include image placeholders, multiple layout variations, business guidelines pages, easily customizable elements, and a unique color change mechanism.

Minimal Brand Proposal Presentation Template

This minimal PowerPoint template makes it convenient for you to set up your brand’s proposition for clients. Boasting a clean, timeless aesthetic, this template comes with 20 unique slides and resizable elements, it also offers myriad sections such as Welcome, About, Special Service, and Contact. The straightforward design and adaptability serve a range of clients superbly.

Free Brand Presentation Templates

Free urban clothing brand pitch deck presentation.

This is a modern pitch deck template for branding presentations. It’s especially perfect for modern, urban clothing brands and fashion brands to present their brand identities. The template includes 32 unique slides and it comes in PowerPoint and Google Slides formats.

Free Brand Identity Presentation Template

A creative and minimalist brand presentation template featuring simple colors and illustrations filled with geometric shapes. This template is ideal for presenting bold brand identity designs. It includes fully customizable slides.

Free Social Media Branding Guidelines Presentation

A very colorful and stylish brand presentation template for PowerPoint and Google Slides. This template features 28 unique slides full of gradient colors and stylish typography. It’s perfect for presenting social media branding guidelines for modern businesses.

Free Brand Key Pitch Deck Presentation

This PowerPoint template features a very simple slide design that effectively highlights your content above all else. It includes lots of useful slides with editable vector graphics, maps, charts, and more.

Free Sports Brand Marketing Plan Presentation

Even though this PowerPoint template is designed with sports brands in mind, you can easily customize the slides to create presentations for many other types of brands as well. It also comes in Google Slides format.

• Presentations

Brand Visual Identity Presentation Template

Share your brand story and elements in style with this beautiful visual identity presentation template..

This editable visual brand identity presentation template comes with 10 premade slides full of images, icons and other visuals to help you showcase your brand assets in the best light.

Use this brand identity presentation template to establish your visual identity both online and off. Make the design unique and in accordance with your brand guidelines with Visme’s editing software.

• Change colors, fonts and more to fit your branding
• Access free, built-in design assets or upload your own
• Visualize data with customizable charts and widgets
• Add animation, interactivity, audio, video and links
• Download in PDF, PPTX, MP4 and HTML5 format
• Share online with a link or embed on your website

Present your brand identity to new employees and the general public using this enchanting template, or browse through other ready-to-use presentation templates to find one that works for you.

Edit this template with our  Presentation Software

Template Specifications

10 Slides, 1366 x 768 pixels – 16:9 Aspect Ratio (HD Presentation Quality)

Customizable

This template can be fully customized. You can edit content, change image(s), apply custom colors, input your own fonts and logo, and more.

Download as a PDF to share with your recipient or generate a shareable link for online sharing.

Compatibility

Related tags.

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Free Presentation Templates by Visme

Marketing is all about communication, yes - but it's also about making the best possible impression on your target audience. What you're saying is important, but how you choose to say it is equally so. You can only make one first impression, so you'd better make it the best one that you can - and now, thanks to Visme's presentation templates, it's easier than ever to do precisely that.

Loaded with countless stunning, versatile and totally customizable presentation templates , Visme's presentation software makes it possible to design the engaging, creative collateral that you need without requiring years of design experience under your belt. Visme offers presentation templates for every conceivable industry that you're a part of, making sure that the tools are always available to guarantee that your audience will pay attention to your every word.

Our presentation templates are equal parts colorful, visual, vivid and attractive - but they're also easy to use and even easier to edit, as well. These presentation templates also come with a massive number of free stock images for you to use, guaranteeing that you'll always be able to broadcast your message in exactly the right way at exactly the right moment in your relationship with your audience.

Create Your Presentation

Free Brand Presentation Templates

By Joe Weller | November 2, 2021

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We’ve compiled the most useful collection of free brand presentation templates for chief marketing officers (CMOs), brand ambassadors, marketers, creative directors, and product managers. 

Included on this page, you’ll find a brand presentation template , a brand identity presentation template , a brand launch presentation template , and a brand logo presentation template , as well as a list of helpful tips for completing these templates .

Brand Presentation Template

Download Brand Presentation Template Microsoft PowerPoint | Google Slides

Use this comprehensive template to present your brand story to team members, clients, investors, or other stakeholders. Enter details about your company’s background, purpose, values, and culture to offer an introductory idea to your company’s brand. Next, describe your organization’s positioning and strategy, including the marketplace, long-term vision and strategy, and how the brand aims can help the company reach its goals. Finally, list your brand’s distinctive attributes, as well as any story-friendly facts and figures that support it. This template helps you create a visually dynamic, easy-to-follow brand story that is engaging, memorable, and inspires loyalty. 

For helpful details to ensure that your branding efforts are aligned with your company style guide, read our article on brand style guide templates .

Brand Identity Presentation Template

Download Brand Identity Presentation Template Microsoft PowerPoint | Google Slides  

A strong brand creates an emotional connection with its customers, which results in brand loyalty.  In order to foster lifelong partnerships that lead to upsell opportunities, you must first have a strong brand identity. 

This brand identity presentation template provides a step-by-step process for defining and refining it. Enter design goals and objectives, marketing materials, and details about your target audience. 

Next, define your brand’s call to action (i.e., the desired reaction from your target audience), and enter the brand look and feel, campaign message, competitive analysis, and any brand-related image details. This completely customizable template is the ideal presentation vehicle for your brand, from brainstorming stages to brand campaigns and launches.  

For helpful details on ensuring your branding efforts are effective, see read our article on brand audit templates .

Brand Guide Presentation Template

Download Brand Guide Presentation Template Microsoft PowerPoint | Google Slides  

Use this customizable template with sample-answer text to capture and share your brand’s unique attributes. The template walks you through four primary company branding steps: who you are, what you do, how you do it, and why you do it. A strong brand increases your visibility in the marketplace by establishing an emotional reaction from potential and existing customers. This template will help you create that connection with customers through your branding efforts.

Brand Promotion Presentation Template

Download Brand Promotion Presentation Template Microsoft PowerPoint | Google Slides

This brand promotion presentation template includes a presentation-ready framework for everything you need to promote your brand. Enter company history, purpose, values, and culture details, what you do and why, and positioning and strategy details to reflect (or further define) the power of your brand. The template also includes a Brand Attributes section that includes space to note brand messaging, mission statement, vision, and brand personality, as well as an Executive Bios section to list key stakeholders and their role in strengthening your company’s brand. 

For helpful details on making your branding assets more effective, read this marketing asset management guide .

Brand Launch Presentation Template

Download Brand Launch Presentation Template Microsoft PowerPoint | Google Slides  

Use this dynamic brand launch presentation template to keep your team apprised of all brand-specific developments, from initial brainstorming sessions to brand launch. The template includes sections to note brand marketing guidelines, brand marketing materials, target audience, call to action, brand campaign look and feel, competitive analysis, and schedule. This template emphasizes key brand messaging, so you’ll be on-track for a successful brand launch and make an impression in the market. 

For more brand strategy resources and solutions, see our guide to effective brand asset management .

Luxury Brand Presentation Template

Download Luxury Brand Presentation Template Microsoft PowerPoint | Google Slides  

This presentation template provides a professional, design-rich backdrop for your luxury brand. Whether your brand is in the jewelry, auto, real estate, fashion, or advertising industry — or another luxury vertical — this customizable presentation template prompts you to emphasize your brand’s unique value proposition. This all-inclusive luxury brand presentation template helps you to accurately define your one-of-a-kind brand story and highlight the brand’s high-end characteristics.

Brand Logo Presentation Template

Download Brand Logo Presentation Template Microsoft PowerPoint | Google Slides  

Introduce or explain every facet of your logo with this easy-to-use brand logo presentation template. As the visual representation of your brand, your logo is the primary symbol connecting your company with your customers — as such, the template focuses on creative elements, such as imagery, tagline, verbiage, design style, colors, and other visual considerations. This template’s unique offerings provide ample space for you to brainstorm, develop, refine, or revise your logo for maximum visual appeal.

Brand Pitch Deck Template

Download Brand Pitch Deck Template Microsoft PowerPoint | Google Slides

Your brand is primarily concerned with establishing and maintaining strong relationships among your organization, employees, business partners, and customers. In order to effectively present your brand, you need a dynamic way to pitch it to stakeholders. This brand pitch deck template is the perfect vehicle to introduce all of your brand’s crucial components (e.g., company history, values, purpose, positioning, strategy, and brand attributes), so that your audience feels inspired and invigorated by your offerings. 

For more on building strong brand frameworks, learn how to write a brand brief and download free templates .

What Is a Brand Presentation Template?

A brand presentation template provides a framework to showcase a brand’s attributes and market impact. A branding presentation template displays your company’s history, purpose, values, and visual qualities intended to establish connections with customers and inspire lifelong brand loyalty. 

As the primary storytelling vehicle for a company’s brand, a brand presentation template is a crucial means to condense and exhibit everything your brand represents. A brand has the power to build long-lasting trust with customers and the potential to increase loyalty and upsell opportunities. 

A brand presentation template helps you turn your brand into a “story” by providing a presentation outline. Use the template as a guide to ensure that you note every aspect that makes your brand powerful, unique, and effective. By using a brand presentation template, your company will be fully prepared for brand launches, product announcements, rebranding, internal branding efforts, and special marketing campaigns. 

In your presentation, include details about each of the following components to establish solid brand awareness: 

• Company History: Provide company details, including your date of establishment, location, growth patterns, goals, and motivation.
• Customers: Provide customer information and describe your target audience.
• Customer Issues: Explain any issues or problems your customers face, and how your products and services help them solve these issues.  
• Company Purpose: Provide details for why you’re in business, including the historical and ethical reasons, and what the company is passionate about.
• Company Values: Define your company’s values and the principles that guide your company’s actions. 
• Company Culture: Share information about your company’s culture and how it positively impacts your customers. 
• What, Why, and How: Explain what you do as a company, how you do it, and why you do it. 
• Company Vision: Add information about your company’s vision. Where do you want to be in the future, based on your organization’s aspirations and goals? 
• Company Mission: Define your company’s mission and overall intention.
• Positioning and Strategy: Provide details of the marketplace, your company’s long-term vision and strategy, and how your brand aims to meet and exceed your goals.
• Brand Attributes: Add your brand attributes, including brand-related verbiage, imagery, design and style, logo, colors, and other visual considerations. 
• Facts and Figures: Share brand story-friendly facts and figures about your company to support its effectiveness.
• Executive Bios: Include brief biographical details for your brand’s primary stakeholders, including their background, current roles, and major contributions within your company.

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Brand Guidelines Presentation Template

Branding is at the forefront of any business strategy, and it’s important to make sure teams are aligned on design standards, voice and tone. Beautiful.ai has the perfect presentation template to help you stay on brand and visually consistent across all campaigns. 

These customizable template slides have everything you need for a brand guidelines presentation, including brand identity, typography, and color palettes. 

Our brand guidelines template can also help you:

• Present company branding to stakeholders
• Have a comprehensive guide for onboarding and future reference
• Share brand assets with the team

Use our template to create an effective brand guidelines presentation

Your brand guidelines presentation is important for marketing teams to establish branding that is both recognizable and engaging, while creating a standard for other departments to follow. Whether you need to customize your guidelines for different employers or share your brand with third-party partners, you can quickly bring your visions to life with this customizable template. Our template includes everything you need to create an effective presentation. Those slides include:

Tips to create an effective brand guidelines presentation

When you use this template to craft your brand guidelines presentation, keep these four tips in mind:

With a brand guidelines presentation template, you’re likely using all of your branded colors, fonts and logos to create the deck. Making a custom theme will make it easier to recreate branded decks moving forward without having to manually adjust fonts and colors on each slide.

This presentation is all about your brand, so it should be engaging. Don’t be afraid to include examples of images and icons that align with your brand’s story.

This doesn’t need to be a 20 slide deck explaining why you landed on specific typography. Include only the most relevant pieces of content to help colleagues stay on-brand and consistent in their roles.

If any deck should have personality, it’s a brand guidelines presentation. Think outside of the box and try different layouts to present your branding to stakeholders.

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Get Inspired By The Best Branded Presentation Examples We’ve Seen

Creating branded presentations is a cornerstone of modern business.

If you think about it, we usually use presentations to convince people to experience our brand - either as a client, employee, or investor. Let’s say in client meetings, webinars, or pitch competitions. These are important events that could make or break future partnerships for the success of your business.

So, paying close attention to how our presentations look and how our brand is represented is crucial . Today, we will show you everything you need to know about creating branded presentations.

Start with the basics! - Or, as always, you can skip to your preferred section:

What is a Branded Presentation?

Why are branded presentations important, check out some creative branded presentation examples.

• 1.- Adidas Branded Presentation
• 2.- McDonald’s Corporate Presentation
• 3.- IBM Creative presentation
• Ready to start branding your presentations? Check out a brand presentation template [FREE]
• It’s your turn to brand your presentation: How do you brand a PowerPoint presentation?

This is how you can get a branded PowerPoint presentation too!

A branded presentation is a set of customized PowerPoint slides with your own company’s design style . In simple words, your branded presentation has your logo, brand colors, fonts, photography style, and other elements from your company's visual identity.

Furthermore, your corporate brand identity also embraces your tone of voice and key messages, which you can add to your branded presentation to better reflect your essence as a company. This means you get to showcase your ideas and professional work in a presentation that fully represents who you are .

A branded presentation helps you build the right impression of your company on people , even before they’ve tried any of your products or services. It also:

• Distinguishes your offering from competitors: In the competitive business landscape, a branded presentation is your unique calling card. It goes beyond mere content; it’s your chance to shine, distinguish yourself, and leave a lasting impression, setting the stage for potential customers to choose you over others.
• Helps your audience become familiar with your brand: Effective branding is about making your mark on people’s minds. When you consistently use your brand elements in presentations, everyone you engage with becomes acquainted with your brand’s visuals and messaging. This familiarity creates trust and recognition, making people more likely to remember and seek out your products or services when needed.
• Elevates the professional aspect of your work: A well-branded presentation communicates that you take your work seriously and are committed to delivering a polished, cohesive experience. This professional image not only instills confidence in your audience but also demonstrates that you're dedicated to maintaining a high standard in everything you do.
• Helps you build a consistent brand experience: When you invest time and effort in crafting branded presentations, you ensure that every interaction with your audience aligns with your brand’s identity. This consistency, from the design of your slides to the tone of your message, reinforces your brand’s values and the idea that you’re a business that pays attention to even the smallest details.

Ready to see this for yourself? Let’s check out some great examples!

Let’s check out three creative branded presentation examples made by the 24Slides' presentation designers, who put their spin on their favorite public slide decks:

Adidas Branded Presentation

The transformation from a non-branded presentation to a highly creative branded presentation for Adidas is truly remarkable. Before the redesign, the presentation needed more visual coherence and impact, which a strong brand like Adidas demands. Here’s how the before and after comparison highlights the enormous difference:

In this example, it is clear how our designers revamped the presentation, incorporating Adidas’ iconic colors, logo, and brand elements seamlessly. This instantly establishes a strong brand presence and helps the audience associate the content with the brand . The result? An elegant branded presentation that has Adidas all over it.

McDonalds Corporate Presentation

Transforming a McDonald’s presentation from a basic one featuring simple charts, bullet points, and data into a visually appealing and engaging presentation is a testament to the power of effective design . Here’s how the before and after comparison highlights the significant difference:

This redesign is the perfect example of how to approach common business topics creatively. And while some people might worry a design like this could diminish the professional aspect of their work, it’s quite the opposite.

Instead of using a worn-out PowerPoint theme, you’re making sure your presentation sparks people’s interest and sets a high bar for whoever comes next —talking about going the extra mile!

IBM creative presentation

Redesigning IBM’s presentation from a basic one with great content but lacking consistent design and the company’s branding is a powerful example of how effective design can elevate content. Let’s take a look at the before and after:

In this IBM presentation, we struck a unique balance between playfulness and professionalism . Our designers skillfully incorporated creative and accurate illustrations to seamlessly integrate complex diagrams, making the content engaging and easily digestible.

This transformation resulted in a visually appealing presentation that still maintains its serious and informative edge, ensuring that the audience is both captivated and well-informed.

Would you like to see more branded presentation examples [free of charge]? Take a look at some of our best work here . We have a collection of creative, corporate, even playful branded presentations.

If you still have doubts about branding your presentations, be certain that these before-and-after examples in these presentations will demonstrate the significant impact that branded design can have on your content.

Ready to start branding your presentations: Check out a brand presentation template (FREE)

Now, it’s your turn to brand your presentations. We know it’s not an easy task. So, let’s begin with a simple step: choose a free business template to adapt it to the presentation you have in mind and, obviously, to your brand .

And we have great news! You can find hundreds of templates in our Templates by 24Slides platform . And best of all, they are all free! You’ll have access to our library of professionally designed PowerPoint templates ready to be used. Check out our Collection of Free Business PowerPoint Template .

We have templates for EVERY type of business. Click here to download your next brand presentation template [FREE!!].

How do you brand a PowerPoint presentation?

Follow these steps to learn how to make branded PPT presentations:

• Create a brand identity guide : This way, you will have all your brand elements in one place, and anyone working on presentations will have access.
• Prioritize the presentations you want to brand: Decide which ones are the most important, urgent, or impactful, and start with those. Create a plan so all the presentations you are currently using are updated.
• Use master slides to make everything easier: MasterSlides is a PowerPoint feature that automatically helps you add elements that you want to be repeated throughout your slides. This way, you can easily change the color and font and add your logo.
• Apply other elements: Now, it’s time to apply elements such as illustrations, photography, and icons. This is a little more complicated and time-consuming, so it would be best to leave it to your in-house team or, better, to outsource it!

Now that you have all the steps to brand your presentations, let’s take a look at your options:

• You can do your branded presentations in-house: Either by yourself or with help from your team; you can set aside some weeks to understand your brand guidelines , draft the layout for each slide, and work on them.

Whoever takes this task requires an impeccable sense of design and needs to manage a presentation software like PowerPoint or Keynote - at least at an upper-intermediate level.

Remember that your branded presentations are not your everyday slides. They portray your corporate image to potential clients, investors and partners!

• You can outsource your branded presentation design: The other option is to get your branded presentations with none of the hassles. Instead of putting extra workload on your team, professional PowerPoint designers can step in as your company’s secret weapon to work on the right corporate image for all your presentations.

Maybe you’re stuck updating old slides to the new business image, or even worse, making branded presentations from scratch. Let the 24Slides team lift that weight off your shoulders by creating custom master templates or redesigning your whole presentations. Just like they did with the examples in this post!

Learn more about our presentation design services , and when you’re ready reach out to our team so they can work out the best solution for your project. We’ll change the way you see PowerPoint - forever!

Want to learn more? Check out these articles!

• Get superb on-brand presentations with 24Slides!
• The Ultimate Brand Identity Presentation Guide [FREE PPT Template]
• Corporate Identity: Why is Branding Important in a Presentation?
• How to rebrand a PowerPoint template

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The Ultimate Guide to Create a Brand Identity [FREE TOOLKIT]

by Nate Butler

A strong brand identity doesn’t happen overnight. You can’t just pick a few colors and haphazardly slap a logo together. You need to approach your design strategically to build an identity that truly reflects your brand—and can support you as you grow. This requires deep thinking, a team with strong communication and design skills, and an intimate understanding of who you are, what you do, and how you want to present your brand to the world. 

This work isn’t easy, but it’s some of the most important work that any brand can do. So if you’re going to do it, you might as well do it the right way. Of course, tackling a brand identity can be both intimidating and confusing. What should it include? How do you start? Who needs to be involved? 

Don’t worry. With the right guidance, you can move through the process effectively, and that’s why we’re here. To make it easy, we’ve broken it all down into this simple step-by-step guide, including our best tips and handy toolkit to help you along the way. Follow this guide and you’ll end up with a beautiful, functional brand identity that will help you outshine your competition, connect with the right people, and tell your brand story through every piece of content. 

Let’s get into it. 

Note: First published in 2016, this post has since been updated to include our streamlined process and free brand toolkit.  

Table of Contents

What is a brand identity.

• Why Do You Need a Brand Identity?

What Does a Brand Identity Include?

What makes a strong brand identity, step 1: know your foundation, step 2: assess your current identity, step 3: audit your competition.

• Step 4: Hone in on a Visual Direction

Step 5: Write Your Branding Brief

Step 6: design your logo, step 7: choose your color palette, step 8: choose your typography, step 9: design additional elements, step 10: build your brand guidelines.

• How to Use Your New Identity

Is it your logo? Your color palette? Your infographic style? It’s all that—and more.

Branding pro Marty Neumeier defines a brand identity as “the outward expression of a brand, including its trademark, name, communications, and visual appearance.” To us, a brand identity is the sum total of how your brand looks, feels, and speaks to people. (Sometimes that even includes how it sounds, tastes, feels, and even smells.)

That said, when most people talk about brand identity, they’re referring to a brand’s visual identity. For the purposes of this post, that’s what we’ll be focusing on.

W hy Do You Need a Brand Identity?

A strong brand identity is not about making pretty packaging; it’s about communicating your brand story effectively. Design is a powerful tool that can transform how people interact with your brand in three important ways. 

• Differentiation: How can you stand out in a crowded marketplace? Your brand identity can play a strong role. Whether you want your product to stand out on a shelf, or you want your ads to stand out on Facebook, creating a consistent, cohesive presentation is the secret to success. 
• Connection: The more effectively you communicate who you are, the easier it will be for people to engage with you and, ultimately, join your community of lifelong fans. 
• Experience: Everything you create reflects your brand. Thus, if you want to create a consistent, cohesive brand experience, you need to present a consistent, cohesive identity. From your website, to your social media, to your sales brochures, a strong identity is the key to elevating your brand experience. 

Some brands elevate brand identity to an art (think Apple , LEGO , or Levi’s ). Some brands make it their entry into the playing field (think Warby Parker or Casper ). Others struggle because they don’t know who they are or don’t know how to communicate it effectively. (The truth is too many brands fall into this camp.)

Regardless of where you fall on that spectrum, one thing is certain. If you want to be a competitive and successful company, crafting a strong brand identity is mandatory. 

When you create a brand identity, you’re basically building a toolbox of visual elements to help you communicate effectively. This can be basic or extensive; it all depends on your brand’s needs. 

Regardless, every brand needs a basic identity, which includes three core elements: 

• Color palette

If you create a wider variety of content (or plan to), you may also design additional elements to express your brand across mediums, including:

Photography

Illustration, iconography.

• Data visualization

The good news is you don’t have to design everything all at once. If you don’t have a ton of resources (or don’t know what your future needs will be), start with the basic logo, color, and typography. You can build out additional elements as you need. 

Here’s the thing. Having a brand identity on paper doesn’t mean your identity is good or effective. Even if you design every element needed, it may not help you achieve your long-term goals. 

A strong brand identity needs to work for everyone, both your internal team (e.g., brand ambassadors, content creators) and the people who will interact with it (e.g., customers). 

To truly succeed, you need to build a brand identity that is…

• Distinct: It stands out among competitors and catches people’s attention.
• Memorable: It makes a visual impact. (Consider Apple: The logo is so memorable they only include the logo—not their name—on their products.)
• Scalable: It can grow and evolve with the brand.
• Flexible: It can be used in many different applications (web, print, etc.). 
• Cohesive: Each piece complements the other. 
• Easy to apply: It’s intuitive and clear for designers to use.

If you design an identity that doesn’t resonate with your target audience, or doesn’t truly reflect your brand, you will have wasted a lot of work. (Luckily, we created this guide to ensure this doesn’t happen.) 

How to Build a Brand Identity

To demystify the process for you, we’ve broken the process into 10 steps to get you from A to Z. These steps are listed in this specific order, as different elements of your identity are built upon others. Whether you’re building a fresh identity from scratch or embarking on a rebrand, follow this sequence to design a strong brand identity that sets you up for success.

Before You Start

Download our free Brand Identity Toolkit, which includes tools, templates, and checklists to help you along the way. 

Before you jump into the steps we detail here, know that the visual aspect of your brand identity is not the first thing you should tackle when you’re building a brand; it’s actually the last thing. A brand is like a house; it should be built on a solid foundation.

First, you need to know who you are: What’s your personality? What do you care about? What do you do? How do you talk about what you do? These are the core elements of your brand that your visual identity will communicate. If you don’t have this foundation to build upon, you can’t design a visual identity that properly tells your brand story.

How to Do It

Before you proceed, make sure you know your:  

• Brand Heart: This is an articulation of your brand’s core principals (specifically your purpose, vision, mission, and values). If you don’t have these documented, see our guide to find your Brand Heart .
• Brand name: If you haven’t done this already, find out how to choose the right name . Note: You really cannot design a logo without a name.
• Brand essence: This is your voice, tone, and personality. See our guides to find your voice and personality if you need more clarity on these. 
• Messaging: Know your tagline , value proposition , and messaging pillars to ensure your visual identity communicates the right story. 

Additionally, you need to know why you’re going through this process at all. If you’re starting from scratch, it’s obvious why you need to do this. If you’re rebranding, make sure everyone on your team understands the challenges you’re facing with your current identity and what you’re hoping to achieve with a new one. (FYI, here are 10 reasons to consider a new brand identity .) 

As long as you have your core brand elements established, and your team is on the same page, you can proceed.

Good branding is ultimately about good communication. To make sure your visual output aligns with your brand values, reflects your personality, and communicates your total brand story, you need to have an intimate understanding of your brand.  

Thus, you should start with a brand assessment to understand:

• The current state of your brand’s identity
• How that brand identity might be crafted or tweaked to align with your goals going forward

By taking a critical look at your brand, you can get the insights you need to build an identity that accurately communicates it. 

Use the Brand Audit Template in the toolkit , and follow our guide to audit your current brand identity . You’ll have more conversations about the direction you want to go in later, but this template is the first step to make sure you’re moving in the right direction. 

Building a brand identity is all about differentiation: making your brand visible, relevant, and unique. Thus, it’s crucial to understand not just who your competition is but how your brand compares in terms of your visual presentation. 

Through a competitor audit, you can compare your brand to each competitor, and compare your competitors as a whole, which can surface some surprising insights. 

For example, we once did competitive research for a brand and found that all of their competitors used the exact same four colors. This isn’t uncommon, as many industries tend to gravitate toward the same visual elements (think Netflix and YouTube’s use of the color red), but it revealed a great opportunity to differentiate.

Fun fact: In 2011, the video platform Twitch made a splash with their all-purple branding (at a time when their competitors used bold greens and reds). The color instantly became a hallmark of their brand (now a multi-billion dollar company). 

Noting these types of opportunities is why a competitor audit can be invaluable. 

Use the C ompetitor Brand Audit Template in the toolkit to assess your top 5 competitors.  

As you move through the process, pay special attention to how your competitors present themselves in terms of common visual elements, trends, industry-specific visual themes, brand personalities, etc.

Step 4: Hone In on a Visual Direction 

Now that you’ve taken a critical look at both your current identity and your competitors’ identities, it’s time to get your team aligned on the direction you want to go in. 

Design can be incredibly subjective. Colors that convey power and strength to one person may be perceived totally differently by others. Even the vocabulary you use to describe your brand can be interpreted differently across your team. 

At this stage you aren’t ready to design yet; you first need to have important conversations and move through exercises that will help you land on a shared vision for your brand identity. 

• What are the key brand traits you want to express through your visuals? 
• What type of visuals communicate these traits? 
• What do you want people to feel when they “see” your brand? 

Note: It’s important to get brand stakeholders in the same room to have these conversations, identify the path forward, and make sure everyone on the team is aligned. (The insights you get from these conversations will help you craft the creative brief that designers will use to bring the visuals to life.) 

To prompt these conversations, it helps to conduct exercises to guide your conversation. (Think of this as a creative therapy session.) Use the Brand Attributes Spectrum Exercise in the toolkit to help your team identify the main brand attributes you want to convey through your brand identity. Note: You won’t get the insights you need in a single meeting. It may take several meetings to talk through and come to a consensus.

Once you’ve completed the previous steps, you have the information you need to start design. However, you shouldn’t jump right in. Start with a creative brief that details the pertinent info you need to keep your team on the same page—and ensure you create an identity that aligns to your brand goals.  

Use our Branding Brief Template. Note: Don’t provide too much or too little info. Your brief should always inform, not overwhelm.

A brand identity is an intricate design system. Each element influences the other, but it starts with your logo. A strong logo captures the essence of your brand, helping you make your mark (literally) in the world.

You can go old-school here and bust out the pencils to free-sketch in black and white. You want to make sure that the core imagery is powerful enough to deliver the message on its own, without the enhancement of color. To start, work on loose shapes and complementary imagery to inspire your logo mark. For step-by-step instructions, check out our guide to design a logo you love . If you’re looking for creative inspiration, you can also c heck out these 15 examples of brands with an awesome identity

Example: You can see many iterations of our logo for UCI Applied Innovation , from the most basic black-and-white sketch to fully rendered images.

And the final result:

Once you have a solid logo, you can explore your color palette. Color is a great tool to differentiate your brand from competitors, but know that color can also elicit strong emotions, so choose wisely. 

A good color palette is clean and flexible, supplying designers enough choices to be creative but not enough to overwhelm. This includes:

• 1 main color
• 2 primary colors
• 3-5 complementary colors
• 2 accent colors

For more tips, see our guide to choosing the right colors for your brand identity .

Example: Color treatments for Sweet Mission ‘s packaging provide a cohesive identity for the brand’s products. 

Every visual element in your identity should contribute to a cohesive visual language, and thus each should complement the other. This is particularly true of typography, which should be informed by the shape of your logo. 

Every stage of design has its own unique challenges, but typography can be tricky in a visual language, especially when brands follow trends that are hot for a second but quickly become dated or appear unoriginal (serif vs. non-serif).

To keep it simple, limit the number of typefaces to 2-3. This generally includes primary and secondary brand typefaces for specific purposes, such as body copy typeface, UI typeface, etc. For a deeper dive into choosing typography (including whether or not to license fonts), see our guide to choosing the best typography for your brand .

Example: Our Column Five brand guidelines dictate how typography should be used, including hierarchy examples. 

Every brand’s needs are different, so you may or may not need to design a comprehensive identity. That said, consider your brand’s future needs. If you are planning to experiment with different types of content, make sure you include those elements in your identity. 

Photography plays a huge role in your brand identity, from your product images to your advertising. It’s important to identify clear guidelines about the types of images (and visual treatments) that are and aren’t appropriate.

To learn more about the role of images in storytelling, see Fabrik Brand’s guide to brand photography .

Example: The photo guidelines from the Visage brand identity include detailed instructions on the use of filters and typography. 

When it comes to illustration, you need a cohesive and uniform language. Don’t over-illustrate or use clashing styles. Instead, think of how your illustration will be used in conjunction with other visual elements.

To figure out how to illustrate your brand, follow Smashing Magazine’s tips for drawing a strong identity .

Example: The Civ.works brand identity includes a simple and relatable illustration style.

Good iconography is influenced not just by the creative visual language but by the applications for the work. It depends on what your product or service is, as well as the industry and medium (e.g., website vs. printed sales brochures).

Iconography is part art, part science, so you want to make sure things are as clear as possible. For more tips, see Design Systems’ complete guide to iconography .

Data Visualization

In addition to aesthetic appeal, data should be designed for clarity and comprehension. Thus, it’s important to design visualizations that adhere to data visualization best practices.

If you’re not familiar with data best practices, find out how to design the most common charts and graphs with our Data Visualization 101 guide, and check out these 25 tips to improve your data visualizations .

Before you move on, use the Brand Identity Checklist in the toolkit to ensure your visual language is complete and adheres to best practices. You can also b ookmark these 75 tips, tools, and resources to help your team create a great brand identity.

The only thing more heartbreaking than a poorly designed brand identity is a beautifully designed identity that is never used or used incorrectly. A brand style guide is the savior here—if it’s crafted the right way.

Include clear, easy-to-follow guidelines for every part of the brand identity, including examples and use-cases for print, web, video, and interactive elements (if applicable). Also include practical detail, denoting as much information as needed to help your designers replicate the brand identity successfully. For more direction, plus great examples, follow our guide to create a brand style guide people will actually use.

Once completed, make sure guidelines are distributed to the team, stored in an easy-to-access place, and regularly updated.

Example: The Avalere Health style guide includes a handy TOC to make it easy to access the desired info.

How to Use Your New Brand Identity

As we know, consistency is key when it comes to building a strong brand. You can’t toss your fresh brand identity into the world and expect people to know how to use it immediately. Designate a point person to answer any and all questions related to the brand application, and implement a system of quality control to preserve your brand integrity at every touchpoint. You should also…

• Find out what brand identity mistakes to avoid at every stage.
• See our 5 tips to launch an effective rollout .
• Follow these tips to make sure all your content is on brand going forward. 

And if you’re feeling overwhelmed or don’t have the resources to take on the project yourself, consider bringing in some expert help. Follow our tips to find the right creative agency for you, or chat with us. We’re happy to help you get your brand on the right track.

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Superb details easy to understand…

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As we delve into the 2024 web design trends, it becomes evident that the ingenuity of web designers in Seattle, WA, is not just a local treasure but a pivotal force in shaping digital futures.

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How do I download this content?

Hi Guilherme, you can submit your email here for download: https://www.columnfivemedia.com/resources/brand-identity-toolkit/

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Happy to help!

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Thanks so much, Daniel! Happy to help.

Having read this I believed it was really informative. I appreciate you taking the time and energy to put this article together. I once again find myself personally spending a significant amount of time both reading and posting comments. But so what, it was still worthwhile! brandaid.in

Hey! I would love to discuss some branding identity with you guys, hope i hear from you 🙂 Im usually a generous guy!

Thanks, Christoffer! If you haven’t already, you can get in touch here to tell us a bit more about the project. https://www.columnfivemedia.com/contact/

Brilliant detailed article. Thanks for sharing a helpful tips for creative design for a brand.. we are Creative Production design agency at Los Angeles welcoming community of trailblazing visionaries and creators. We are committed to delivering the highest-quality content, designed to captivate and inspire your target audience.

Super detailed article! I think we’ve got at least 70% of them right. The challenge is to have foresight to how people might use the brand identity guide and assets and be able to create something that stands the test of time.

I hope the identities we’ve created at neuentity.com can last. Open to feedback if you guys have any,.

This is so incredibly helpful! I’m a young creative redesigning a brand I created when I was 16, and I love how you’ve made such a massive process bite-sized. Thanks!

We’re so happy to help, Alexander. Best of luck with it.

I love this! Thanks so much for sharing. Branding is definitely not a work in the park and I’m struggling with my own as a one-person start up. The article was informative and I appreciate the links for more resources.

Great to hear. Best of luck in your business, and make sure to subscribe to our newsletter since we have non-stop tips for you 😉

Thanks a lot for sharing deep knowledge and resources about brand strategy and brand identity design. It helped me understand brand from the scratch.

Thanks, Amit. Best of luck building your brand.

Thank you soooooo much for all the free content available on your website!!

Happy to help, Fernanda!

This is actually one of the best articles I have come across when it comes to brand identity. Thanks for making it informative. This article really gave me some important tips.

Thanks so much, Olivia! Glad it helped.

This is a kind of book I would buy , if it were published. You guys delivered it.

I am absolutely inspired by the way you make things so clear and doable.

Such high praise. Thanks so much, Alexandra.

Thank you so much for this information, it’s very helpful!!!

Thanks, Tina! We try 🙂

Great article Nate. Thanks…

Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, check out this website https://a2designlab.com/ , they do a lot of unique and insight branding.

Omg! This has to be the most comprehensive article on the web! It was absolutlely helpful and very well written. Simple to understand and so insightful. It was everything I needed and more. Thank you! Great Job Column 5

Thanks so much, Bamise! We try to create exactly the things we wish we had when we were starting out 🙂

My name is Ivan. I just started a clothing brand called Whatever Label (www.whateverlabel.com) & @whateverlabel (instagram).

I finding difficulties establishing my brand guidelines given that I want to focus on skateboardes and surfers. I think the target audience is broad and there are a lot of brands out there already. The thing is that, I would like to avoid the term fashion brand or any fashion trend.

Therefore, in terms of defining our competiton, I like to resonate with those “free spirit” & “rebel” brands that I have around where I live (Bali).

My question is; do you think i should define my brand guidelines based on the competitors I have around? or should i focus on any world brand that has similar values?

thanks, ivan

The article is worthy of applause. I also want to draw your attention to choosing the right brand name. Here is an article https://gapsystudio.com/services/branding/ that says the following about the name: The correct name should reflect the vision and ideal position of a particular brand. The name should also indicate the level of creativity and uniqueness in order to emphasize it and give your business or company the right personality. Everything revolves around uniqueness!

This was really helpful and inspiring…thanks

Glad to hear it, Amusan!

Nice article i just here to ask. Where do i have to put the brand positioning? I now brand positioning is about how the market look a brand and mission is about how the core team perceives the company.

I would appreciate your comments.

Hi Jahir, Good question. It is important to know where you fit into the marketplace. You can complete your market positioning along with your brand strategy. If you need to figure out your positioning, a competitive analysis is helpful: https://www.columnfivemedia.com/how-to-do-a-competitive-analysis-in-5-steps .

Thanks a lot for really helpful informations !!!!!!!!I. Im impress ….

Very helpful information, Thank you so much

Hope it helps, Sarah.

Such an informative read! If you’re looking for to find a solid YouTube video on the subject, I found this step by step video very helpful when learning how to build a brand from start to finish. The main thing I found extremely useful, is that there is a free branding template in the description that helps you get started: https://youtu.be/r4WPjBFtOzs

Also the YT channel The Futur has some great content as well.

WOW….It is very resourceful article. Thanks for your clear guidance.

Thank you so much, Joe. We were trying to make the one thing we couldn’t find ourselves.

Invaluable info!! Just at the perfect time. Thanks so much!

Thanks so much! We hope it helps.

great post – very informative – Thanks for Sharing – it was a great help how you broke each section down … Thanks again

Glad to help! Best of luck on your own branding.

Great post! Developing a strong brand strategy enables you to identify and refine your core client profiles, then target marketing to the appropriate niche markets. Knowing your target markets also allows you to hone key messaging that strikes a cord with their specific needs. When we talk about ‘brand’ we aren’t just talking about your logo. Your brand is the sum of all your business represents. It’s your logo, tagline, photography, font, colours, language, and your business’s general vibe. It’s how your business as a whole is presented to your target market. At Chilli, we are incredibly invested in building our client’s brands, as this is the ONLY single asset that will carry it’s worth across platforms and tactics.

Well said, Stephany.

What a quality article! Thanks for sharing.

Thanks, Donny. Hope it helps!

Great and complete discussion. It guides a good design direction for many new brands.

Thanks, Herries!

A very informative read. Thanks a lot Nate

Thanks, Marlene. Hope it helps.

Katy French!!! This is so perfect. Thanks a lot.

So happy to hear that!

Thank you for this! Such a great place for me to start with my small business.

So happy to hear that, Sarah! Best of luck.

I truly love this article for the direct yet supportive guide on visual character! Very straightforward however brimming with astonishing and valuable data. Much obliged! Feel free to visit here: Creative Logo Design

This was very detailed and informational. Now, I couldn’t wait to get started on this.

Good luck on it!

What an intriguing read. Amazing content for a Graphic designer looking to initiate a brand identity. Thank you

Thanks so much, Joshua. We do our best 🙂

Thank you so much for this, simple and concise.

Deepa Joshi

Thanks, Deepa! Glad it brings some clarity.

Well done. What a great read – thanks for making it clear and simple and powerful. I’ve had to try and explain this so many times and this article has been a huge relief and will also serve as a great tool for other. Thanks!

Thanks, William! The same goes for us. (Hence, we decided to get it out there once and for all.)

I really appreciate every article on this web page. It helps a lot and it’s written in the language that anyone can understand. Thanks for your effort and time.

Great post – very useful!!

It rare to find useful articles of such worth.

P.S I have noticed a spelling error within the first paragraph of the Typography section. Should it be ‘your brand identity…’ instead of ‘you brand identity…’? Sorry. It’s the designer in me.

Thanks, John! (Typo fixed — we appreciate it.)

I genuinely love this article for the straightforward but helpful guide on visual identity! Quite simple but full of amazing and useful information. Thanks!

That’s great to hear. Best of luck on your visual identity.

Amazing article! (also the blog aesthetics are perfect)

Thanks so much, Benjamin!

Hello Nate & Column5 folks, I represent a tiny (but impactful !!!) Aussie NFP and we are working with some special young people to create a social food enterprise. We are starting with purpose and brand development (as you do). This content is so amazing, I was hoping to gain permission to use it (with due accreditation of course), for educational purposes only. You can check us out @BigFeedAU on Twitter & Insty to see how we roll. Our mothership charity is http://www.childrensfoodeducation.org.au , looking forward to your thoughts.

Hi Kay, Thanks for reaching out. We’ll be in touch.

This is a great content. I’ve learned so much. Thanks a great deal for sharing.

What an ass! To use someone else’s blog to sell your company services. Great job on your article, by the way. I always knew there was a lot to branding (much more than I’d care to do), but you guys mad so many of the parts easy to comprehend. Thank you for the step-by-step. And, I’ve bookmarked you guys. I can’t wait to work with you.

Thanks, Anna. We’d love to chat!

Great blog. However, I’d like to mention that once your brand identity has been created, you should always analyze and refine the brand identity accordingly. Track, target and test new strategies and tactics to know what works best. At Om Infosolutions, we have a number of clients that have approached us for revamping their brand identity, which has proven to work really well then.

Absolutely! Thanks for the reminder.

This is a great, very comprehensive and perfect in volume piece of content. Not to mention it’s providing so much value with only the lightest of implications of selling the service. Loved it!

Thanks, Tasha. We’re just trying help people build better brands and great content. 🙂

Very thorough and clear summation.

All I would add is to consider size and simplicity in logo design. A company logo may be used in ways you can foresee — signs in offices and on letterhead are a given, but they may also be printed on small give-away items at conventions or as a tiny icon next to a browser’s URL. The larger or more complicated a logo, the worse it can look in those situations.

Yes, Wes! Such a great thing to keep in mind.

very resourceful

Glad to help!

Comprehensive and easy to follow.

Very useful guide to create a power brand identity. Fantastic and informative article. I appreciate it.

is there a way to choose a good color palette? i always find myself stuck when picking color combinations

It’s always good to consider what message you are trying to convey visually, but if you ever want to chat, we’re here to help.

the images for each step are super helpful. i work visually so they’re always appreciated

Glad to hear you found them helpful!

there’s so many things to consider that I’ve never even thought about. there’s a lot I guess I still need to learn

If you need help, we’re always here to chat.

thank you for always putting together fantastic guides. they’re invaluable to me

Happy to hear that they are useful to you!

this is a great article. i’ll be using this in the future as a quick guide

Thanks, Jeff!

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Brand Identity Prism

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Download the "Brand Identity Prism" presentation for PowerPoint or Google Slides and take your marketing projects to the next level. This template is the perfect ally for your advertising strategies, launch campaigns or report presentations. Customize your content with ease, highlight your ideas and captivate your audience with a professional and attractive design. Whether you're in digital marketing, traditional advertising or branding, this presentation gives you the flexibility you need to stand out in any marketing arena. Simplify your creation process and surprise with impactful presentations and high-quality marketing materials thanks to Slidesgo.

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10 Best Brand Guidelines PowerPoint Templates (Free)

Are you looking for a brand guidelines PowerPoint template to create a brand book for your business?

Brand guidelines ensure your brand is communicated correctly internally and presented consistently to your audience. An effective brand guidelines presentation should be concise and easy to read.

This article will show you the best brand guidelines PowerPoint templates.

• 10+ Free Figma Brand Book Templates

Best Free Brand Guidelines PowerPoint Templates

Pasava – free brandbook powerpoint template featured.

PASAVA is a free and comprehensive PowerPoint template you can use to create a high-quality brand book for any industry. It features 3 premade color schemes with a light and dark version of each.

Bauer – Free Brand Guidelines Template for Google Slides & PowerPoint FEATURED

The Bauer presentation template has a modern design that can be used for numerous industries. It comes with 24 brand guidelines slides. It also comes with a picture placeholder, making adding images to your presentation template easy. The template is compatible with Google Slides, PowerPoint, and Keynote.

MyBrand Free Pitch Deck PowerPoint Template

MyBrand is a modern brand guidelines template for applications or web platforms and products. It comes with 18 beautiful slide designs. The primary color is blue. You can use it as a foundation for your brand guidelines presentation.

Supremie – Free Brand Manual Template for PowerPoint FEATURED

Supremie is a clean and professional brand guide presentation template for any business. It is packed with 22 super useful slides including brand personality, brand value, logo usage, typography, primary color, and more. This template also can be used as a brand book or style guide manual.

Digitaly Free Brand Guidelines Powerpoint Template

DIGITALY is a minimal brand identity PowerPoint template. It comes in a green color scheme and includes 19 clean slide design layouts.

Havana – Free Modern Brand Identity Guidelines PowerPoint Template

Havana is an unbeatable example of minimal brand guidelines PowerPoint design. It features a clean and beautiful design. Free fonts are utilized throughout. There are also drag-and-drop image placeholders enabling easy edits.

Medusia – Free Fashion Brand Guidelines Powerpoint Template

Medusia is a simple and elegant branding guidelines template for fashion brands. It uses forest green as the primary color.

Branevo – Free Brand Identity Guidelines PowerPoint Presentation Template

Branevo is a high-quality template for brand identity guidelines that is available for free. It comes with more than 40 slide layouts that can be easily customized with your own designs and images. The template covers all aspects of creating a brand guidelines book, including logo design, color standards, typography, packaging, iconography, image usage, color palette, photography guidelines, template guidelines, brand voice, social media branding, and personas and audience journeys .

Free Brand Manual Presentation PowerPoint Template

A modern brand manual PowerPoint template that come with an appealing puple theme. It comtains 12 customizable slides, fully editable, and easy to use.

Free Brand Identity Presentation Template

This free Brand Identity Presentation template comes with 22 unique slides, enough for creating most professional brandbook presentations. The template is available in Google Slides, PowerPoint, and Figma format.

Premium Brand Guidelines PowerPoint Templates

Minimal design brand guideline presentation template.

This is a clean brand guideline presentation template inspired by Aesop. It comes with 30+ animated slides including The Brand, Logo, Color Palette, Typography, Imagery, Applications, and Contact.

Thank you for visiting Just Free Slide and reading this article! We hope this article helped you find the best brand guidelines PowerPoint templates. You may also want to see our  free presentation templates for PowerPoint and Google Slides .

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