Makeup Artist Business Plan [Sample Template]

By: Author Tony Martins Ajaero

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Makeup Artist Business

Are you about starting a makeup artist studio? If YES, here is a complete sample makeup artist business plan template and feasibility report you can use for FREE .

Makeup artists are creative individuals who use cosmetics to transform their clients depending on the occasion the client needs the makeup for. Usually, makeup artists work by themselves which makes it sometimes difficult for their income to be regular, except they go into certain niche areas such as carrying out makeups for models or becoming movie makeup artists.

Either way, a makeup artist in order to create a sustainable flow of income will need to be in as much niches as possible.

While this might be an artistry kind of task, making a business out of it would require following certain business rules just like any regular kind of business. While writing a business plan might seem difficult and intimidating for a creative individual, there are two options available to you.

You can hire a business plan writer to write one for you for a fee, but If however you are running on a tight budget, there are free business plan templates online that you can use in writing a comprehensive business plan for yourself. In fact, below is a sample makeup artist business plan template.

A Sample Makeup Artist Business Plan Template

1. industry overview.

The social media and technology has caused evolutionary trends in beauty and this has made it easier for makeup artists to not only re-invent looks but also create innovative ideas , making the industry a fast-paced one. Makeup artists prepare actors for performances and also create special makeup effects.

Asides this, makeup artists also work in the fashion industry. Lots of opportunities exist in Los Angeles, New York, Chicago and Miami.

As at 2012, we had about 3,000 makeup artists, and most were employed by the motion pictures and television broadcasting industries. However, most of those who are employed are also self-employed, as their jobs usually last for a short period of time.

To become a professional makeup artist , training in a school of cosmetology is required and this can last between several months and a year. According to the united states Bureau of Labor Statistics, employment of makeup artists will grow slowly through 2022, when compared to other occupations.

The reason for this slow growth has been attributed to the fact that most makeup artists, especially those in the motion picture industries are being replaced by Computer Generated Imagery (CGI). According to Makeup artists and hairstylists guild, as at 2014, makeup artists averagely earned $44,310, with most paid hourly.

Makeup artists who however worked in mortuaries earned 22% higher salaries than their counterparts in other industries.

2. Executive Summary

Shae’s Touch Studios is a national and international makeup studio that is located in Bay Island – California here in the United States of America and intends to cater to corporate and domestic clients. We intend to offer makeup services and trainings to our clients, as well as other services in our line of business.

We are in business to not only make profit but also to compete favorably with similar business (startups or established) here in California and also all over the United States of America. Our vision is not only to meet the expectations of our clients and exceed it but also to become a national and international brand.

We intend to not only concentrate on our core offering; this means that we would be offering other services that are intended to boost our income and make us have a healthy bottom line in which to sustain our business. Our promotional strategies are top notch as we already have a popular channel on YouTube where we give tips and advice to our audience. We also give out trainings to our international clients.

Our customers are very important to us and so we intend to leave them fully satisfied with our services. We would be offering discounts and incentives intended to keep our loyal customers with us while also luring away clients from our competitors to us.

We have built a solid business structure because we intend to start with as few hitches as possible. We have sourced for competent and qualified staff who understand the business thoroughly and will do all they can to ensure that we get to the top. Our staff are the best in the field.

We have the best welfare packages for our employees better than what their counterparts are getting in similar startups such as ours. We also offer several other incentives to our employees as this is an effective way of ensuring that they remain motivated and dedicated to helping us achieve our goals and objectives.

Our Chief Executive Officer, Ms. Shae Lannister is a renowned makeup artist who has made up several celebrities both here in California and other states as well. She has several certifications and is always pushing herself to achieve more. She therefore understands what paths we need to follow to help us get to the top and achieve all our corporate goals and objectives.

3. Our Products and Services

Shae’s Touch Studios intends to deliver to its customers various services and products from its primary location here in Bay Island – California. Even though our core source of income is making up our clients, we intend to consult for our clients and also train them as well.

All the different services that we intend offering and the profits to be made from them are all under the permissible laws of the United States of America. Below are some of the services we intend to offer and the products we intend to sell;

  • Offering of makeup services (for weddings, special occasions, on movie sets) to our various clients
  • Sale of our own makeup products produced by us
  • Distributing for branded products
  • Consultancy and advisory services

4. Our Mission and Vision Statement

  • Our vision is to ensure that we not only meet but exceed the expectations of our clients no matter what those expectations are.
  • We also intend to become a national and international brand by the year 2019.
  • In achieving our vision, we intend to hire creative makeup artists who are also instinctive and understand what it is our clients want, and ensure that they get what it is they want.

Our Business Structure

Having a solid business structure is very important to our business and we take it very seriously because we know that this would allow us start and run our business with as few hitches as possible. Our plans are to run a standard makeup studio and so we intend to get it right from the beginning so that things can flow seamlessly, and that is why we are looking to employ only the best to work with us in our makeup studio.

Because of the standard that we have set for ourselves, we are willing to ensure that we employ competent and hardworking staff who understand our business specifically and the industry at large so as to take our business from where we are to where we ought to be.

Also, the staff we employ must be dedicated and ensure that they communicate our brand positively at all times. However, due to the fact that we are going to be offering varied services more than a regular makeup business, we intend to hire more staff than conventional to be able to handle the various positions and tasks that is likely to crop up during the course of running our business.

Shae’s Touch Studios will go all out to ensure that our business structure is solid. Below therefore is the business structure that we intend to build at Shae’s Touch Studios;

Chief Executive Officer

Admin Manager and Human Resources

Production Manager

Makeup Director

Quality Assurance Manager


Marketing and Sales Executives

Front Desk Officer

Store Manager

5. Job Roles and Responsibilities

  • Takes key decisions and actions that would affect the overall growth and sustainability of the business
  • Ensures that organizational policies are effectively implemented
  • Drafts the budget and ensures that it achieves full implementation
  • Meets with valuable clients on behalf of the company
  • In charge of ensuring that all the administrative functions of the business run smoothly
  • Recruits competent employees on behalf of the studio
  • Ensures that employees receive great welfare packages and also undergo trainings as at when necessary
  • In charge of certain projects undertaken by the studio
  • Ensures that the brand makeup produced by the studio is standard industry-wise
  • In charge of all makeup artists in the studio
  • Creates and sources for profitable niches on behalf of the company
  • Is updated on industry trends so as to meet and exceed the expectations of clients
  • Ensures that make-ups gotten are of high standard
  • Liaises with brands and ensures that the company gets the best deals
  • In charge of preparing account and financial statements on behalf of the firm
  • Ensures that tax documents are accurately prepared and sent to the right authorities
  • Ensures that the books of the company are reconciled with that of the bank and that all details are correct.
  • Conducts market research to determine new target markets on behalf of the company
  • Drafts and implements effective marketing strategies on behalf of the company
  • Conducts one on one marketing and sales on behalf of the company
  • Attends to all enquiries, bookings, complaints and feedbacks from clients
  • Should be updated on industry trends and organizational policies so as to offer clients  accurate information
  • Keeps an accurate and updated customer database on behalf of the company
  • Ensures that all the products are intact and accounted for
  • Ensures that the store remains well ventilated and secured at all times
  • Ensures that light repairs and maintenance are carried out as at when due
  • Ensures that the premise is kept clean at all times
  • Ensures that cleaning supplies are always in stock
  • Carries out any other duties as might be determined by the administrative manager
  • Helps deliver and supply products to the studio
  • Carries out light maintenance on the vehicle when and where necessary
  • Carries out any instruction by the human resources manager

6. SWOT Analysis

Due to our intention of ensuring that we run a standard makeup business, we have engaged the finest business consultants here in Bay Island – California to help look through our business concept and determine how likely we are to succeed in the business we intend starting.

The business consultant looked through using a popular analysis that allows businesses know how likely they are to survive in the business they are going into and how favorably they would compete against competitors in the same industry,

In view of this, our strengths, weaknesses, opportunities and threats we were likely to be exposed to while starting our business here in Bay Island – California as well as all over the United States of America, were judged. Below is the result of the SWOT analysis that was thoroughly conducted on behalf of Shae’s Touch Studio.

Our strengths lie in the fact that we are offering several makeup services at the same time to our various customers, allowing us to meet the diverse needs of our customers.

All our makeup artists are not only well trained but have professional certifications as well, which means that we are more than likely to not only met but exceed the expectations of our customers, because we are able to handle whatever requests they may have.

Our other staff are also competent, dedicated and understand that we do not only want to be a national brand but an international one as well, and are working hard to ensure that we achieve this.

We have great welfare packages for our employees leading them to remain motivated to our brand and also ensuring that our customers retain loyalty to our brand through the attitude of our staff. Also, our chief executive officer is not only very experienced but has the necessary contacts that will help us quickly achieve our objectives.

We are a relatively new business and as such we have not yet gained much depth into the market as we would have liked. We also do not have all the staff or the finances necessary to deliver all the services we hope to deliver.

  • Opportunities

Makeup is used for a variety of purposes from weddings, occasions to movies and so much more, and so there are many opportunities available for us in this industry as more target markets that would require our services are yet to be tapped into by us. Also, the growing economy means more people will be willing to patronize our services or buy products from us.

There are several threats that we face as a growing company such as an arrival of a major competitor to the same location we are operating from leading to a reduction in the number of customers we are likely to have. Also, an economic downturn is likely to be a threat to our businesses because this would mean more people trying to apply makeup themselves than approaching a professional to help them out.


  • Market Trends

Makeup is not really a new occupation as it has existed from time past, the only difference now is that it has become an occupation where makeup artists have to not only learn to recreate looks and make their clients into what they want to be but also ensure that their clients are satisfied and have their expectations not only met but exceeded.

Also, due to the different seasons, makeup artists have to learn appropriate makeups for each season as well as occasion. California is a glamorous place because most celebrities reside here, from movie stars to artistes and other kinds of celebrities and so would always require the services of make-up artists for whatever reason.

This would require any makeup artist intending to start in the California area to network and partner with some fashion designers so as to get the needed clients.

Finally, technology has come to play a huge role in the makeup industry as makeup artists can try out makeup shades on faces in the computer and know which look might likely fit their client before meeting the client. This has led to a high level of satisfaction for both parties.

8. Our Target Market

Almost everyone uses makeup especially for special occasions, events and other purposes and therefore require the services of a make-up artist to be able to get the look they want. While women might chiefly look like our target market, but we cannot restrict our target market to just this group.

In view of this, we have conducted a market research in order to fully understand the market we intend entering and what we should expect from our target market, while also having an idea of what they would be expecting from us. To this effect, we therefore are in business, from our findings to offer our services to the following group of people;

  • Celebrities
  • Actors and actresses
  • Movie stars
  • And every other uncategorized target market

Our competitive advantage

We understand the power of makeup and our intention is therefore to build a business that is not only a national brand but an international brand as well.

Our intention is to become the preferred company for our target market not only here in Bay Island but all over California as well as the whole United States of America. To however achieve this, we have several competitive strategies in mind.

We are going to be offering diverse services in our Makeup Studio, this means that we would not only make customers up for weddings, special occasions, on movie sets but we will also sell products that our clients can use and also offer trainings and consultancy services as well.

Another competitive advantage we have is the vast experience of our management team. This experience is highly necessary as it means that all the management staff understands how to help make our brand the best not only nationally but also internationally.

Our management staff also understands our corporate foundation and culture and will do all it can to ensure that this culture is understood and implemented by the lower end staff. Another competitive advantage is the fact that our customers’ expectations are not only met but exceeded as well, leading to high customer satisfaction, retention and loyalty.

Lastly, our employees are also our internal customers and are treated right because this would make them remain motivated and dedicated to the company. We ensure that our employees are well paid and that they have other benefits that make them better than their counterparts in similar industry such as ours all over the United States of America.


  • Sources of Income

Shae’s Touch Studio just like any other business has been established with the sole intention of making profit that will be used in growing and sustaining the business here in Bay Island – California and also all over the United States of America and even beyond our country’s borders.

We therefore intend to generate income by offering the following services and selling the following products;

  • Distribution of branded products

10. Sales Forecast

Everyone makes up, but the usage might differ depending on the preference of the individual and the occasion; this therefore means that there will always be demand for either makeup products or makeup application services.

California is a dream place for any makeup artist as not only are there more glamorous individuals here, there are also more celebrities, which means that we are optimistic of meeting our set target within eight months of starting and growing our business, due to the strategic location which we selected.

After critically examining this industry and our chances of making it, using several data and assumptions from similar startups such as ours; we were able to come up with the following sales forecast. Below therefore are the likely projections that we have determined for Shae’s Touch Studios based on several facts and data that were made available to us;

  • First Fiscal Year-: $300,000
  • Second Fiscal Year-: $500,000
  • Third Fiscal Year-: $900,000

N.B : It should be noted that the projections done by us were based on what is obtainable in the industry as at the time the data and assumptions were gathered from similar businesses such as ours.

The assumptions used were that we would not experience any major economic meltdown that will allow less patronage from our customers and that there won’t be an arrival of any major competitor in the same location we are offering our business.

Should any of the assumptions change, it would have an effect on the figures posted which could either result into an increase or decrease.

  • Marketing Strategy and Sales Strategy

While generating capital and choosing a suitable location for our makeup business is highly important, marketing is also very important as well because if we do not thoroughly market our business, we would not only fail to attract customers to patronize our services but we would also not generate revenue to grow and sustain our business.

Marketing not only generates revenue and brings in more customers for a business, it is also a way of ensuring that the company is positively communicated to the public and can also effectively compete against its competitors in the industry.

Because of how serious this aspect of business is, we have hired a marketing consultant who is not only reputable but who has vast experience regarding our type of business in order to help us conduct thorough market research that would allow us penetrate the market.

The information gotten would then be used to structure our business in such a way as to attract the customers we need. The marketing consultant will help us develop our marketing strategies so that we will be able to attain our goal of not only penetrating the market but getting a huge chunk of the target market to patronize our brand and services.

We have also empowered our marketing and sales team to draft and modify effective marketing strategies that will help deliver our corporate sales goals.  This way we would conveniently grow and sustain our business effectively. In summary, below are the sales and marketing strategies that would be adopted by Shae’s Touch Studios;

  • Start by throwing a mock makeup contest grand opening party in order to increase our awareness in the community where we intend starting our business.
  • Introduce our makeup business to corporate bodies, individuals and other stakeholders in the industry.
  • Engage in direct marketing and sales.
  • Encourage our loyal customers to refer our brand to others.
  • Market our brand online via our social media platforms (Facebook, Twitter, Instagram and Snapchat) as well as on our website and other related blogs.
  • Ensure that we advertise Shae Touch Studios in local newspapers and magazines, and on radio and television stations as well.

11. Publicity and Advertising Strategy

Having the right publicity is very paramount to our kind of business and this involves exploring all the means necessary via conventional and unconventional methods. Ensuring that we get the right publicity for our business so that we could effectively compete with brands whilst also becoming a force to reckoned with in the industry; has led us to hire a brand consultant.

The brand consultant who has a vast knowledge of how to promote businesses such as ours will help develop publicity strategies that will deliberately project our brand and ensure that our target market are easily able to differentiate our brand from that of our competitors.

The publicity and advertising strategies will also help to effectively communicate our brand to our intended audience. Below are the platforms we intend leveraging on in order to promote and advertise Shae’s Touch Studios;

  • Use social media platforms such as Instagram, Snapchat, Facebook and Twitter to promote our business
  • Use Youtube to showcase our training sessions so as to attract more customers
  • Attend several conventions and participate in several seminars in order to promote our brand
  • Throw contests online in order to promote our brand
  • Ensure that our staff members wear our company’s customized tee-shirts either in the store or during field work
  • Distribute our handbills and fliers in strategic locations

12. Our Pricing Strategy

Setting the right rates for our products and services is very important because not only do we want to be affordable to our target market but we also intend to boost our bottom line sufficiently to enable us sustain and grow our business.

This means that the rates we would set for our services will be one that will take a whole lot of factors into consideration such as location, our overhead and running expenses, as well as what our competitors are offering. However, because we are relatively new to the market, we intend to offer discounted rates for our products and services for the first three months of operations.

This is intended to attract more customers to our business during these months. After taking a careful look at what our overhead and running expenses would be for these three months, we are optimistic that even though we would generate less revenue, we would not be running at a loss during this period.

  • Payment Options

Because we intend to cater to diverse customers, we have come up with payment options that would suit all our various customers’ preferences here at Shae’s Touch Studios; Therefore, the payment options that we will make available for all our customers are;

  • Payment via cash
  • Payment via check
  • Payment via Point of Sale (POS) Machine
  • Payment via online payment portal
  • Payment via credit card

The above payment options were carefully chosen by us and will work with no hitches for our customers whilst also allowing us achieve our intended goals.

13. Startup Expenditure (Budget)

Every business that is a start-up requires capital in order to run the business and acquire the standard it intends for its business.

Whilst capital generation is key, deciding where to spend the bulk of the capital is also important. Therefore the bulk of our capital will be used to pay the salaries of our employees, pay utility bills and also to lease a facilityl. The key areas where we will therefore spend our start-up capital on are;

  • Total fee for registering the business in the United States of America – $750
  • Fees for obtaining licenses and permits, accounting software and specialized certifications – $2,250
  • Cost of hiring business consultants – $3,000
  • Marketing and promotion expenses for the grand opening of the makeup studio as well as general marketing expenses – $7,000
  • Insurance coverage (general liability and Workers Compensation) – $2,000
  • Operational expenses for the first 4 months (salaries of employees and payment of utility bills) – $120,000
  • Cost of leasing a facility for at least 1 year and carrying out renovations – $30,000
  • Cost of start-up inventory (professional makeup kits) – $15,000
  • Cost of store equipment (cash register, racks, security and signage) – $5,000
  • Other start-up expenses including stationery and furniture – $2,500
  • Cost of purchasing a fairly used van – $15,000
  • Cost of launching a website – $500
  • Cost of throwing an opening party – $5,000
  • Miscellaneous – $5,000

From the above analytical breakdown, it is obvious that we would require the sum of $213,000 in order to successfully startup and run a makeup business here in Bay Island – California. It should be noted that the amount is huge due to the different services we intend to offer. Also, the bulk of the capital will go into paying salaries of our employees and utility bills for at least 4 months.

Generating Funding/Startup Capital for Shae’s Touch Studios Business

Shae’s Touch Studios is a business owned and run 100% by Ms. Shae Lannister, a professional make-up artist. Ms. Shae has no intentions whatsoever to bring in any external partners to run the business with her. This has led her to restrict the sourcing of her capital to three major sources.

Below are the sources where Ms. Shae intends to source  her start-up capital from;

  • Generate part of the start-up capital from personal savings
  • Source for soft loans from friends
  • Apply for loan from the commercial bank

N.B : Ms. Shae has been able to gather the sum of $50,000 from her personal savings. She got the sum of $13,000 from friends and has the sum of $150,000 approved by the bank after several documents were signed to that effect. The loan is to be repaid in 7 years at the rate of 3%. The amount is due to be credited to her business account before the week runs out.

14. Sustainability and Expansion Strategy

Every serious entrepreneur starting off their own business do so with the intention of not only making profit and competing fairly against its competitors but also remaining in business for as long as possible. To ensure that a business is sustained and eventually grows, there are a number of factors that would need looking into such as the loyalty of customers, the reinvestment strategy of the business and its business structure.

Customers are the reason a business exists and generates revenue especially a service oriented business, and so we know how valuable our customers are and what to do to ensure that we retain at least 80% of those who patronize our services.

We also know how beneficial it is to reward our loyal customers especially those who refer us to others. We have discount programs in place for our loyal customers and several other incentives that will ensure that we grab a huge share of the market.

Our motto is to not only know what our clients want and meet these needs but to positively exceed their expectations. We would be offering different services in order to cater to our diverse clients so as to boost our earnings and increase our bottom line.

To this effect, we intend to take strict measures by reinvesting a percentage of our earnings back into the business. This is a sure way of ensuring that the business is adequately sustained.

Finally, we know how important having a solid business structure is and how it would allow us have as less hitches as possible when we start off our business and to this effect, we have sourced for qualified and competent hands to handle the various tasks that we would assign them.

Our staff are not only proficient but they have identified with our corporate mission and vision and are committed to ensuring that we achieve our corporate goals and objectives. We intend to take great care of our staff pay them better than their counterparts in similar startups such as ours. We believe that these three factors will by no means help in our sustainability and expansion objectives.

Check List/Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Conducting feasibility studies: Completed
  • Generating capital from family members: Completed
  • Application for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Marketing/Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party/launching party planning: In Progress
  • Establishing business relationship with vendors – wholesale suppliers/merchants: In Progress
  • Purchase of trucks: Completed

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How to Start your own Makeup Artist Business

A makeup artist specializes in changing the appearance of various customers. These changes are created by a combination of makeup, specialized tools, and artistic talent. Such businesses are an essential part in filling a community with confidence, spirit, and pride by making them feel better about their appearance or achieve a particular look.

You may also be interested in additional side hustle ideas .

Learn how to start your own Makeup Artist Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Makeup Artist Business Image

Start a makeup artist business by following these 10 steps:

  • Plan your Makeup Artist Business
  • Form your Makeup Artist Business into a Legal Entity
  • Register your Makeup Artist Business for Taxes
  • Open a Business Bank Account & Credit Card
  • Set up Accounting for your Makeup Artist Business
  • Get the Necessary Permits & Licenses for your Makeup Artist Business
  • Get Makeup Artist Business Insurance
  • Define your Makeup Artist Business Brand
  • Create your Makeup Artist Business Website
  • Set up your Business Phone System

We have put together this simple guide to starting your makeup artist business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

  • What are the startup and ongoing costs?
  • Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Makeup Artist Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

  • Your state's business records
  • Federal and state trademark records
  • Social media platforms
  • Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your makeup artist business?

Business name generator, what are the costs involved in opening a makeup artist business.

One of the best things about a makeup artist business is that it has a relatively low starting cost. This is because if you are willing to travel to clients' homes or businesses or allow them into your own home, you will not need to pay the costly overhead and utilities of a business lease. In that case, you can start your business for $8,000 or less. Five hundred of that amount goes towards paying for the design of a professional website, while $2500 should go towards traditional advertising to let your community know about your grand opening. The remaining $5,000 goes towards purchasing new makeup and makeup supplies, including a variety of foundations, eyeshadows, lipsticks, and more. Your supplies will include various exfoliants, self-tanners, emulsifiers, and many more. While you can start your business by purchasing less than $5,000 of supplies, it is important to remember that the more supplies you have, the more services you can offer.

What are the ongoing expenses for a makeup artist business?

Once you have your initial makeup and supplies, your only real ongoing expenses will be advertising (likely $200 or less per month), additional makeup and supplies ($150-$200 a month), and the cost of gas for any travel that you do (which will vary).

Who is the target market?

While people of all genders and ages may want your services, your primary demographic will be young women between the ages of fifteen and thirty.

How does a makeup artist business make money?

Primarily, a makeup artist makes money by charging fixed prices for a variety of different makeup services. You may also make money by selling makeup and makeup supplies.

How much you can charge customers varies significantly because of the variety of services that makeup artists offer. For instance, you may offer basic makeovers for $39.99, more specialized makeovers (such as for Prom) for $59.99, and more extravagant makeovers (such as for a wedding) for $194.99. For all of your prices, be sure you have researched your local competition and are not over (or under) selling yourself.

How much profit can a makeup artist business make?

The amount of profit you can make depends on the exact number of customers you have and the exact services they request. A makeup artist performing 49 or more makeovers a week, for instance, will have a six-figure salary before taxes, though realistically, it will take time to set up a regular stream of new and returning customers.

How can you make your business more profitable?

As your business and your own experience grows, don't be afraid to increases your prices. If it is within your skill set, try to diversify your business: being able to do both hair and makeup, for instance, makes you twice as marketable. Finally, make sure that you rotate your advertising and your services to reflect certain high seasons for makeup (such as Homecoming, Prom, and even Halloween).

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your makeup artist business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

  • Separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

  • Separate personal and business expenses by putting your business' expenses all in one place.
  • Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a makeup artist business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Makeup Artist Business needs and how much it will cost you by reading our guide Business Insurance for Makeup Artist Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a makeup artist business

You should use traditional media to market your business when you can, including newspaper and radio ads (especially when you first open). You may also consider networking with barbers and other adjacent industries to help advertise for one another in your respective stores. Be sure you advertise heavily via social media: it takes little to no money to do so, and the highly visual nature of things like Instagram is uniquely suited to showing off your work.

How to keep customers coming back

In addition to the advertising methods mentioned above, consider offering discounts, free services, or even free makeup as a reward to customers who refer their friends. Use your social media pages to run contests intended to build interest and gain customers. Finally, try some non-traditional advertising such as offering basic makeovers at public parks and festivals. This lets customers see what you can do with a few simple tools and entices them to contact you for additional service.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

  • All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
  • Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
  • Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

First and foremost, this job is ideal for those who are very skilled in applying makeup to themselves and others. Those with artistic skills find it easier to transition into this line of work, while anyone with previous work experience in the cosmetic industry will be able to start their own business much easier.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a makeup artist business?

In terms of serving customers, each day for a makeup business can be slightly different. Some customers want simple help with things like powder and lipstick to look good for a single event, while others may want more permanent alterations such as false eyelashes. On a busy day, most of your time is spent helping individual customers. Downtime may be spent ordering and receiving new makeup supplies, advertising your business, and networking with others in the cosmetics industry.

You might also spend time traveling to locations like film or television sets, theatre groups, and the like applying makeup for specific purposes, like horror makeup, creating the appearance of a corpse, etc.

What are some skills and experiences that will help you build a successful makeup artist business?

As mentioned before, any previous experience in the cosmetics industry is very helpful in establishing your business. While not necessary, any formal education through beauty school or other cosmetics programs can also help develop these skills. Finally, extensive personal experience with trying different kinds of makeup and helping others apply makeup will provide much of the necessary experience you'll need.

What is the growth potential for a makeup artist business?

The growth potential for this business is steady, as the Bureau of Labor and Statistics predicts that jobs in this and other cosmetic industries to grow by ten percent between 2014 and 2024.

Not sure if a makeup artist business is right for you? Try our free Business Idea Generator and find your perfect idea.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a makeup artist business?

If at all possible, try to work for another makeup artist before striking out on your own. This gives you an invaluable wealth of experience regarding what you should and shouldn't do. Don't be afraid to make your friends and family some of your first customers: they will be more forgiving, and their new looks will help to advertise your business. Finally, don't forget more traditional business techniques such as signing your customers up for email lists and keeping them up to date on your business and entice them to return.

How and when to build a team

Many home-based makeup artists work solo. However, once you have a steady stream of customers and are having difficulty serving everyone, you may consider building a small team and eventually branching out into a standalone location.

Useful Links

Industry opportunities.

  • International Makeup Association
  • Professional Beauty Association
  • IAPO International Association of Professional Makeup Artist

Real World Examples

  • Lorin Cole Makeup Artist
  • Kimberly Bosso Celebrity Makeup Artist

Further Reading

  • How to build up a makeup artistry business
  • Job Description of a Makeup Artist

Have a Question? Leave a Comment!

We earn commissions if you shop through the links below.  Read more

Makeup Business

Back to All Business Ideas

How to Start a Makeup Business

Written by: Howard Tillerman

Howard Tillerman is the Chief Marketing Officer for Step By Step Business and an award-winning marketing professional.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on September 24, 2021 Updated on March 13, 2024

How to Start a Makeup Business

Investment range

$10,000 - $28,000

Revenue potential

$60,000 - $600,000 p.a.

Time to build

Profit potential

$45,000 - $200,000 p.a.

Industry trend

If you’re a beautician or have always wanted to help people look their best, starting a makeup business could be a great fit for you. The beauty industry is nearly a $50 billion market in the US and you could get in on the action and make a good living. 

Of course, getting started won’t be easy — you’ll need to work hard and gather the necessary information. Lucky for you, this step-by-step guide lays out all you need to know to develop and launch a beautiful business.  

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Not everyone is cut out to be a beauty entrepreneur. So, the first step is to understand the makeup industry dynamics inside out. Start by evaluating the following factors:

Pros and cons 

Launching a makeup business has its upside and downsides. By assessing each side of the coin, you can decide if pursuing the idea is worth your time and effort.

Below is a rundown of some pros and cons of this business:

  • Grow into a major beauty brand
  • Ingredients are readily available
  • Great potential to diversify products
  • Establishing a beauty brand takes time
  • High startup costs

Makeup industry trends 

Cosmetics is the 3rd largest segment in the US beauty industry, with nearly 15% market share, and the global beauty market is worth half a trillion dollars.(( ))

As of early 2022, makeup trends include lip contouring, fluffy eyebrows, more gentle skin creams, all-natural products, and more colorful, high-impact eye makeup.  

Industry size and growth 

  • Industry size and past growth – Makeup products represent 16% of the global cosmetics market value, which was estimated at $81 billion.(( )) The US cosmetics industry is valued at $18 billion, after a strong 22% growth in 2021 and an average annual growth of 3% since 2017.(( )) 
  • Growth forecast – The US cosmetics industry is expected to grow 5% annually through 2026.
  • Number of businesses – There are more than 4,000 cosmetics and beauty products manufacturing businesses in the US.(( )) 
  • Number of people employed – The industry employs around 56,000 people.

makeup industry size and growth

Trends and challenges

Trends shaping the makeup industry include:

  • Ingredient transparency
  • Use of all-natural and sustainable ingredients
  • Consumer preference for handy and easy-to-use makeup

Challenges in the makeup industry include:

  • Maintaining product quality
  • Supply chain issues

makeup industry Trends and Challenges

How much does it cost to start a makeup business?

You’ll need at least $10,000 to start a makeup business, and could spend as much as $28,000. Your big expenses will be inventory, building a website, and marketing. You should also expect to spend good money on research and producing the first batch of products. 

How much can you earn from a makeup business?

The cosmetic industry is comfortable with markups as high as 400% on retail sales, one of the highest in any industry. Products that cost $1.50 to make will sell to customers for $6, giving you a profit margin of 75%.  

A small, home-based makeup business can expect to sell 10,000 units per year. These sales will generate $60,000 in revenue and a profit of about $45,000. As your business grows and production capacity increases, you can expect to sell 100,000 units per year and generate $600,000 in revenue. But you’d need to hire staff and open a production facility, cutting your margin down to just over 30%. You’d still make a tidy profit of $200,000.

makeup business earnings forecast

What barriers to entry are there?

Barriers to entry in the cosmetic industry include strict regulation from the Food and Drug Administration (FDA) and the Food and Cosmetics Act. Your products will need to meet the safety requirements of these two regulatory authorities, and at the start, you may have a hard time clearing their hurdles in terms of ingredients and testing.  

The second barrier to entry is cutthroat competition. The market is awash with makeup products, making it hard to make inroads and establish a new beauty brand.

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Step 2: hone your idea.

You now have an overview of the makeup industry. The next step is to refine your vision in preparation to enter a competitive market. 

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

Even on a budget, you can launch a makeup business, manufacture at home and sell online. Joanna and Leslie are perfect examples of entrepreneurs who started small and turned Vive Cosmetics into a multi-million dollar company.

Research other makeup companies to examine their products, price points, and customer reviews, and to see what sells best. You’re looking for a market gap to fill. For instance, maybe there’s no company out there focusing only on eye makeup or all-natural skin creams. 

business plan for makeup artist

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as lipstick or eyelashes.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your products or services 

One of the essential phases of starting any business is deciding what you will sell. Ideally, you want to offer unique products and services. That way, you can stand out from your competition and attract the right customers. 

For a makeup business, some products you can sell include:

  • Face powder
  • Highlighter
  • Rouge or blush
  • Contour powder/ cream
  • Lip liner pencil
  • Eyebrow pencil/powder
  • Setting spray 

How much should you charge for makeup products?

Your prices will vary depending on production costs, product type, and your target profit margin. Most makeup items cost from $6 to $10, and it’s important to be competitive. 

Once you know your costs, you can use this Step By Step profit margin calculator to determine your markup and final price point. Remember, the price you use at launch should be subject to change if warranted by the market.

Who? Identify your target market 

Your target market will be determined by your level of luxury. If you offer more affordable makeup products, you should target younger women, who might be found on TikTok and Instagram. If you go for more of a high-end look, your target market will be established professional women you could find on Facebook and LinkedIn. 

Where? Choose your business premises 

In the early stages, you may want to run your business from home to keep costs low. But as your business grows, you’ll want to rent out a shop and production facility. Find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a commercial space, you may want to follow these rules of thumb:

  • Central location accessible via public transport
  • Ventilated and spacious, with good natural light
  • Flexible lease that can be extended as your business grows
  • Ready-to-use space with no major renovations or repairs needed

makeup business idea rating

Step 3: Brainstorm a Makeup and Beauty Business Name

Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.

Here are some ideas for brainstorming your business name:

  • Short, unique, and catchy names tend to stand out
  • Names that are easy to say and spell tend to do better 
  • Name should be relevant to your product or service offerings
  • Ask around — family, friends, colleagues, social media — for suggestions
  • Including keywords, such as “beauty” or “cosmetics”, boosts SEO
  • Name should allow for expansion, for ex: “Flawless Beauty Co.” over “Bridal Beauty Co.”
  • Avoid location-based names that might hinder future expansion
  • Use online tools like the Step by Step Business Name Generator . Just type in a few keywords and hit “generate” and you’ll have dozens of suggestions at your fingertips.

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

Powered by

Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that set your business apart. Once you pick your company name and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Cosmetic Business Plan

Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:

  • Executive Summary: A brief summary of your business plan, highlighting the key points and objectives of your business.
  • Business Overview: An introduction to your business, including its mission, vision, and a brief history or background information.
  • Product and Services: Detailed descriptions of the products or services your business will offer, including their features and benefits.
  • Market Analysis: An examination of the market you’ll operate in, including the size, trends, and potential customers.
  • Competitive Analysis: An evaluation of your competitors, their strengths and weaknesses, and how your business will differentiate itself.
  • Sales and Marketing: Your strategy for reaching and attracting customers, including sales tactics, advertising, and promotional plans.
  • Management Team: Information about the key individuals in your business, their roles, and their relevant experience.
  • Operations Plan: Details about how your business will run day-to-day, including location, facilities, equipment, and processes.
  • Financial Plan: Projections for your business’s financial performance, including income statements, balance sheets, and cash flow forecasts.
  • Appendix: Supplementary information that supports and complements the rest of the business plan, such as resumes, legal documents, or additional data.

what to include in a business plan

If you’ve never created a business plan, it can be an intimidating task. You might consider finding and hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to makeup. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your makeup business will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

  • Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
  • Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
  • Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
  • C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
  • S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just needs to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

types of business structures

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have.

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2023

business plan for makeup artist

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

business plan for makeup artist

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

  • Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
  • SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
  • Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit to learn which might work for you.
  • Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
  • Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
  • Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best options, other than friends and family, for funding a makeup business. You might also try crowdfunding if you have an innovative concept.  

types of business financing

Step 8: Apply for Business Licenses and Permits

Starting a makeup business requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as, health license and permit from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

For a makeup business, you will need the following licenses and permits:

  • A cosmetology license if you plan to apply makeup to your customers 
  • Manufacturer license if you intend to develop your own makeup line 
  • Esthetician license if you want to offer skin care services

You can read this FDA fact sheet for more insights on cosmetic industry regulations.

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your makeup business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance 

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

  • General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
  • Business Property: Provides coverage for your equipment and supplies.
  • Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
  • Worker’s compensation: Provides compensation to employees injured on the job.
  • Property: Covers your physical space, whether it is a cart, storefront, or office.
  • Commercial auto: Protection for your company-owned vehicle.
  • Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
  • Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of any of the above insurance types.

types of business insurance

Step 11: Prepare to Launch 

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.

You may want to use industry-specific software like Cosmetic Product Manager , BatchMaster , or ProcessPro to manage formulation, R&D, compliance, manufacturing, inventory, and sales. 

  • Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
  • If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial. 

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using website builders . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

They are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

For your makeup business, the marketing strategy should focus on showcasing the quality, variety, and uniqueness of your products. Emphasize the differentiating aspects, such as cruelty-free production, organic ingredients, or a diverse color palette that caters to all skin tones. Here are some powerful marketing strategies for your future business:

Kickstart Marketing

  • Professional Branding : Your branding should reflect beauty, inclusivity, and quality. This includes an attractive logo, well-designed packaging, and a professional website.
  • Direct Outreach : Connect with beauty influencers, makeup artists, and bloggers. Send them product samples for reviews and endorsements.

Digital Presence and Online Marketing

  • Professional Website and SEO : Develop an e-commerce website showcasing your makeup products with high-quality images and descriptions. Optimize your site for SEO to rank for searches related to beauty products, cosmetics, and your specific product lines.
  • Social Media Engagement : Utilize platforms like Instagram and TikTok, where visual content is king. Share tutorials, product launches, and customer reviews. Engage actively with your audience.

Content Marketing and Engagement

  • Beauty Blog : Share blog posts about makeup tips, trends, and tutorials. Include posts about the unique aspects of your products and how to use them.
  • Email Newsletters : Keep subscribers informed about new product launches, makeup tips, and special offers.
  • Video Content : Create engaging tutorials, behind-the-scenes looks at product development, and customer testimonials.

Experiential and In-Person Engagements

  • Pop-Up Shops and Makeup Events : Organize or participate in pop-up shops and beauty events to showcase your products and offer live demonstrations.
  • Collaborations with Beauty Salons and Spas : Partner with local salons and spas to feature your products, offering customers a firsthand experience.

Collaborations and Community

  • Collaborations with Influencers : Partner with beauty influencers to create product lines or promote your brand to a broader audience.
  • Community Workshops : Host makeup workshops or classes, which can be a platform for product promotion and direct customer engagement.

Customer Relationship and Loyalty Programs

  • Loyalty Program : Implement a program offering rewards, discounts, or exclusive access to new products for repeat customers.
  • Referral Incentives : Encourage word-of-mouth marketing by offering incentives for customers who refer friends.

Promotions and Advertising

  • Targeted Online Advertising : Use digital platforms like Facebook, Instagram, and YouTube for targeted advertising campaigns.
  • Seasonal Promotions : Align your marketing campaigns with seasons, holidays, or events like fashion weeks.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your makeup meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your makeup business could be:  

  • The most colors you’ve ever seen
  • All-natural makeup for all-natural you 
  • Luxury makeup at discount prices 

unique selling proposition

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a makeup business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in makeup for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in makeup. You’ll probably generate new customers or find companies with which you could establish a partnership. Online businesses might also consider affiliate marketing as a way to build relationships with potential partners and boost business. 

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a makeup business would include:

  • Sales Lead — Selling your products to retail outlets, customers 
  • Marketing Lead — SEO strategies, social media, etc.
  • Safety and Compliance Manager — Ensuring compliance with federal standards 
  • General Manager — Hiring and firing, inventory and maintenance  

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Makeup Business – Start Making Money!

Congratulations. You’re now ready to begin your entrepreneurial journey into cosmetics and beauty!

Now’s as good a time as any to make an investment and take some risks because the makeup industry is growing. Even in this age of virtual meetings and webinars, people still apply eyeliner, swipe blush on their cheeks, and put on lipstick before attending virtual events. As more people return to the office with the lifting of pandemic restrictions, makeup sales are expected to increase further. So, what are you waiting for? Take that first step now and start making money! 

  • Makeup Business FAQs

The first step to starting a makeup business is learning and understanding the FDA regulations. Also, learn how to manufacture the products you want to sell. You will then want to determine your target customers and lay down your marketing strategies.

Yes, it is. In fact, the makeup business has one of the highest markups of any industry. With margins of up to 80 percent, you can generate a net profit of 30 to 65 percent based on the size of your business.

You can use the cost-plus method to price your makeup product. The strategy involves estimating the cost of production and adding a markup that can take care of your expenses and leave you with a reasonable profit. It would be best to consider what your competitors are charging to ensure that you’re within the industry standards when pricing your products.

It is not entirely possible to start a makeup business with no money. The best approach would be to start small. With $5,000 to $10,000, you can get your business up and running. Look for startup capital from angel investors, family, and friends or crowdfunding platforms such as Wefunder .

Starting a makeup business from home is possible with careful consideration of local regulations and licensing requirements. Building a strong professional presence is crucial.

Develop a portfolio showcasing your best work and create a dedicated website or social media profiles to showcase your skills. Offering makeup trials or demonstrations can allow potential clients to experience your services firsthand. Seek testimonials and reviews from satisfied clients to build trust and credibility.

Collaborate with other beauty industry professionals to expand your network and gain referrals. Attend industry events and bridal shows to showcase your skills and make valuable connections. Building a referral network, offering special promotions, and collaborating with influencers can help attract clients. Leveraging social media and networking with wedding vendors can also yield positive results in gaining clients for your makeup business.

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  • Decide if the Business Is Right for You
  • Hone Your Idea
  • Brainstorm a Makeup and Beauty Business Name
  • Create a Cosmetic Business Plan
  • Register Your Business
  • Register for Taxes
  • Fund your Business
  • Apply for Business Licenses and Permits
  • Open a Business Bank Account
  • Get Business Insurance 
  • Prepare to Launch 
  • Build Your Team
  • Run a Makeup Business - Start Making Money!

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Business Plan Template for Makeup Artists

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Starting your own makeup artist business can be an exciting and rewarding venture. But to make it a success, you need a solid plan in place. That's where ClickUp's Business Plan Template for Makeup Artists comes in handy!

Our template is specifically designed to help makeup artists like you outline your goals, strategies, and financial projections, so you can attract investors, secure funding, and effectively manage your business operations. With this template, you'll be able to:

  • Define your target market and develop a compelling marketing strategy
  • Set achievable goals and create a roadmap to success
  • Track your finances and project future revenue streams

Whether you're a seasoned professional or just starting out, our Business Plan Template for Makeup Artists will empower you to take your passion for makeup to the next level. Get started today and turn your dreams into reality!

Business Plan Template for Makeup Artists Benefits

Starting your own makeup artist business can be an exciting and rewarding venture. With the Business Plan Template for Makeup Artists, you'll enjoy a multitude of benefits that will set you up for success:

  • Clearly define your business goals and objectives, ensuring a focused and strategic approach
  • Develop a comprehensive marketing and branding strategy to attract and retain clients
  • Create a detailed financial plan, including revenue projections and expense management, to secure funding and track profitability
  • Identify potential challenges and risks, allowing you to proactively address them and minimize their impact
  • Gain a competitive advantage by understanding your target market, analyzing competition, and positioning your services effectively

Main Elements of Makeup Artists Business Plan Template

For makeup artists looking to start their own businesses, ClickUp's Business Plan Template is the perfect tool to help you outline your goals, strategies, and financial projections. Here are the main elements of this template:

  • Custom Statuses: Keep track of your progress with statuses such as Complete, In Progress, Needs Revision, and To Do, ensuring that all tasks are organized and accounted for.
  • Custom Fields: Utilize custom fields like Reference, Approved, and Section to add important information to your business plan, making it easy to reference and track specific details.
  • Custom Views: Access different views like Topics, Status, Timeline, Business Plan, and Getting Started Guide to visualize and navigate through your business plan in a way that works best for you.
  • Collaborative Features: Collaborate with your team, share documents, and assign tasks to ensure everyone is on the same page and working towards your business goals.
  • Integration: Seamlessly integrate with other tools and platforms to streamline your business operations and maximize efficiency.

How To Use Business Plan Template for Makeup Artists

If you're a makeup artist looking to start or grow your business, using a business plan template can help you stay organized and focused. Follow these six steps to make the most out of the Business Plan Template for Makeup Artists in ClickUp:

1. Define your vision and goals

Start by clarifying your vision for your makeup artist business. What is your brand identity? What services do you offer? Who is your target audience? Once you have a clear vision, set specific and measurable goals that you want to achieve with your business.

Use the Goals feature in ClickUp to outline your vision and set SMART goals for your makeup artist business.

2. Conduct market research

To understand your target audience and competition better, conduct thorough market research. Identify your ideal clients, analyze their needs and preferences, and research your competitors' offerings and pricing. This information will help you position your services and differentiate yourself in the market.

Create tasks in ClickUp to gather market research data, analyze it, and identify key insights.

3. Develop your marketing and branding strategy

Based on your market research, create a comprehensive marketing and branding strategy. Define your unique selling proposition, determine your pricing strategy, and outline your promotional activities. Consider utilizing social media, collaborations with influencers, and attending industry events to reach your target audience.

Use the Board view in ClickUp to plan and track your marketing and branding activities, including social media campaigns, collaborations, and events.

4. Outline your financial plan

A solid financial plan is crucial for any business. Estimate your startup costs, including equipment, supplies, and marketing expenses. Determine your pricing structure and forecast your revenue and expenses. Consider factors such as overhead costs, taxes, and potential fluctuations in demand.

Utilize the Table view in ClickUp to create a financial plan, track your expenses, and monitor your revenue projections.

5. Create an operational plan

Outline the day-to-day operations of your makeup artist business. Define your workflow, including client consultations, makeup application, and post-service follow-ups. Identify any necessary permits or licenses, and establish relationships with suppliers or distributors.

Use the Docs feature in ClickUp to create standard operating procedures (SOPs) for your makeup artist business and store important documents, such as permits and licenses.

6. Evaluate and revise regularly

Once your business plan is in place, regularly evaluate its effectiveness and make necessary revisions. Monitor your progress towards your goals, review your financial performance, and stay updated on industry trends. Adapt your business plan as needed to ensure your makeup artist business remains competitive and successful.

Set recurring tasks in ClickUp to review and revise your business plan periodically, ensuring it stays relevant and aligned with your evolving business needs.

Get Started with ClickUp’s Business Plan Template for Makeup Artists

Makeup artists who are starting their own businesses can use the ClickUp Business Plan Template to outline their goals, strategies, and financial projections, helping them to attract investors, secure funding, and effectively manage their business operations.

First, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a comprehensive business plan:

  • Use the Topics View to organize your business plan into different sections such as Marketing, Financials, and Operations
  • The Status View will help you track the progress of each section, with statuses like Complete, In Progress, Needs Revision, and To Do
  • The Timeline View will give you a visual representation of your business plan's timeline, allowing you to set deadlines and milestones
  • The Business Plan View will provide you with a holistic view of your entire business plan, allowing you to easily navigate and make updates
  • The Getting Started Guide View will provide you with step-by-step instructions on how to use the template and create your business plan
  • Utilize the custom fields Reference, Approved, and Section to add additional information and categorize your business plan
  • Update statuses and custom fields as you work through your business plan to keep track of progress and make revisions
  • Monitor and analyze your business plan to ensure it aligns with your goals and objectives
  • Business Plan Template for Videographers
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Embark on Your Makeup Artist Business Adventure

Imagine turning your passion for beauty into a bustling, vibrant career. Starting a makeup artist business is all about unleashing your creativity, connecting with clients on a personal level, and bringing out their inner beauty. It's an incredible, rewarding journey filled with endless opportunities to express yourself artistically and make a significant impact in people's lives. To kick off, you've got to hone your skills - think beyond the basics, immerse yourself in advanced techniques, and stay ahead of trends. Establishing a standout brand that resonates with your unique style is key; it's what sets you apart in the crowded beauty landscape. Remember, building a loyal client base is fundamental--satisfied customers are not just repeat clients; they're your most powerful advocates.

woman with pink and gold eyeshadow makeup

The Real Challenge is Starting

Listen, the makeup game isn't just about having the right brushes or knowing your way around the contour. It's about understanding that the real hustle begins with taking that first step. Most folks get tripped up thinking they need to have it all figured out from the get-go. But here's the deal: starting is about doing, not overthinking. You've got to dive in, make mistakes, learn, and keep pushing forward.

Building Your Brand

Your brand is your promise to your customer. It tells them what they can expect from your services, and it differentiates you from your competitors. Building a brand might sound like a huge task, but it's really about being authentic and showing what makes you unique. Don't try to copy someone else's style. Embrace your quirks, because that's what will make you stand out in this crowded market.

assorted makeup brushes

Navigating Licensing and Regulations

Navigating the maze of licensing and regulations can feel like you're stuck in some twisted game. Every state has its own set of rules, and it's on you to know them inside and out. Ignorance isn't bliss here--it's a fast track to fines or getting shut down. This part of the process might be as fun as watching paint dry, but it's critical. Get this squared away early so you can focus on what you love: making people look and feel fabulous.

Finding Your First Clients

Finding those first few clients is like looking for a needle in a haystack. But guess what? That haystack is full of opportunities if you know where to look. Start by leveraging your personal network; let everyone know what you're doing. Use social media platforms to showcase your work and don't be shy about it--your next client could be scrolling through your feed right now.

woman wearing red, white, and black aztec top

Setting Up Shop - Virtually and Physically

Alright, here's where things get real. Setting up shop isn't just about finding a physical location; it's also about establishing your presence online. In today's world, your digital storefront is just as important as your physical one--if not more so. Invest in a good website that showcases your portfolio beautifully. And remember, consistency across all platforms enhances your brand's credibility.

Boost campaigns with 250+ editable templates. Save, reuse, and wield design tools for business growth.

Pricing Your Services Right

Pricing isn't just slapping numbers on services; it's an art form. Price too high, and you might scare away potential clients; too low, and you devalue your skills. Finding that sweet spot takes research, understanding your target market, and knowing the value you bring to the table. Don't undervalue yourself because of impostor syndrome or fear of competition. Your talent deserves fair compensation.

woman and man near white wall

Marketing Like a Boss

Marketing is not just about selling; it's about telling a story that resonates with people on an emotional level. It's about creating content that provides value and makes people stop scrolling to watch or read what you've got to say. Social media is a powerful tool here--use it to showcase before-and-after photos, share testimonials, and even give behind-the-scenes looks at how you work. Be authentic; people can smell fakeness a mile away, and nothing beats genuine passion. Remember, every post is an opportunity to reinforce why someone should choose you over anyone else.

Utilizing Tools Like Desygner

In this digital age, having tools that streamline your workflow is non-negotiable. That's where Desygner comes in--a graphic design tool made for non-designers who still want professional-looking results without breaking the bank or their brains trying to figure out complex software. With Desygner, creating stunning visuals for social media posts, business cards, or promotional flyers becomes child's play. This tool can help elevate your brand image consistently across all channels with minimal effort on your part. Think of Desygner as your secret weapon in building a visually appealing brand without needing a degree in graphic design.

The Game-Changer: Starting Up Right in the Makeup Artist Biz

Listen up, because when it comes to launching a business in the glamorous and gritty world of makeup artistry, hitting the ground running isn't just optional--it's essential. It's the golden ticket, the secret sauce, that can transform an aspiring artist into a sought-after pro. Starting out on the right foot isn't just about following a trend; it's about setting your own standards, defining your unique brand, and making a splash in an ocean of competition.

Imagine this--you've got talent, creativity, and passion. But guess what? So do hundreds of others. What sets you apart isn't just your skill set but your strategic launch. A meticulously planned start means understanding your niche, identifying your target audience, and presenting your brand in a way that not only captures attention but also retains it. It's about creating unforgettable first impressions that turn heads and opening doors to opportunities that propel you forward at warp speed.

Now picture the outcomes--a robust portfolio that speaks volumes, collaborations with brands that once seemed like distant dreams, and a schedule so packed with bookings that you're turning down offers. These aren't pipe dreams; they're tangible results of starting strong. A well-executed beginning establishes credibility and trustworthiness. It builds a foundation so solid that even the fiercest market fluctuations can't shake it. Your reputation becomes one of reliability, innovation, and unparalleled skill, attracting clients who aren't just looking for any makeup artist but specifically you.

And let's not forget visibility. In today's digital age, starting off on the right note means leveraging social media to showcase your work, connect with influencers, and engage with potential clients on platforms where they spend their time. This isn't just about posting pretty pictures--it's about creating compelling content that tells a story, your story. The impact? A loyal following that not only believes in your talent but also champions your brand every step of the way.

To sum it up, kicking off your makeup artist business with precision isn't merely beneficial--it's critical. It differentiates you from the crowd, accelerates your growth, and unlocks levels of success that go beyond what you imagined possible. So don't just start; launch with intentionality, clarity, and unwavering focus. The world is waiting to see what you've got--and trust me, you've got what it takes to shine brilliantly.

eight round silver coins on white surface

Launching Your Dream Makeup Artistry Business: A Wrap-Up

Embarking on the journey of starting your makeup artist business is an exhilarating adventure that requires passion, dedication, and a strategic approach. Remember, the beauty industry is vast but there's always room for artists who bring their unique vision and exceptional service. As we wrap up our guide, let's consolidate the key takeaways to ensure you step forward with confidence and clarity.

Firstly, developing a strong foundation through education and practice cannot be overstated. Whether it's formal training or self-taught mastery, continuously honing your skills will set you apart in this competitive field. Secondly, understanding your target audience and tailoring your services to meet their needs will make your business relatable and sought after. It's not just about applying makeup; it's about creating an experience that resonates with your clients.

Furthermore, embracing digital platforms for marketing your services is non-negotiable in today's world. Social media isn't just a tool; it's your portfolio, your advertisement, and your direct line to future clients all rolled into one. However, balance is key. While establishing an online presence, never underestimate the power of local networking and building relationships within your community.

In terms of practical steps, here are some bullet points to keep in mind as you launch:

  • Define your brand identity and what sets you apart.
  • Create a comprehensive business plan including budgeting and pricing strategy.
  • Invest in high-quality tools and products.
  • Build a professional portfolio showcasing your best work.
  • Develop a user-friendly website and maintain active social media profiles.
  • Utilize SEO strategies to improve online visibility.
  • Offer exceptional customer service to encourage repeat business and referrals.
  • Consider using Desygner for designing captivating visuals for your marketing materials.

To truly make a mark in the beauty industry, keep pushing boundaries, stay updated with trends, and most importantly, believe in the value you bring as a makeup artist. Ready to take your branding to the next level? Sign up at Desygner today for incredible designs that capture the essence of your makeup artist business!

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01.16.2024 9 min read time

How to Start a Makeup Business in the US: A Step-By-Step Guide

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Starting a makeup business in the US can be a rewarding and fulfilling journey, but it also requires careful planning and strategic decision-making. At Booksy, we believe in providing entrepreneurs with the tools and resources they need to succeed. In this guide, we'll provide an overview of the key steps in launching a makeup business , from creating a business plan to building your brand and reaching your target audience. Whether you're an experienced makeup artist or a beauty industry newcomer, this guide will provide valuable insights and practical tips to help you achieve your goals. So, let's dive into the world of beauty entrepreneurship and discover how to make your makeup business a success!

how to start a succesful makeup business

Grasping the Makeup Industry Landscape  

The makeup industry is a dynamic and multifaceted world, and understanding its complexities is crucial for building a successful business. From the latest trends to changing consumer preferences, staying informed and agile is essential.   

Keeping Up with Makeup Trends and Consumer Behavior

Understanding trends and consumer behavior nowadays is key for entrepreneurs looking to succeed in the beauty industry. By understanding what consumers want and what's popular in the market, you can make informed decisions about your product offerings, marketing strategies, and overall business direction. Here are some reasons why it's important to stay up-to-date on makeup trends: 

Stay Relevant and Competitive

The beauty industry is highly competitive, and trends change rapidly. By keeping up with the latest developments, you can ensure your products or services remain relevant and attractive to your target audience. This can help you stand out in a crowded market and gain a competitive edge.

Identify New Opportunities

Keeping up with trends can help you identify new growth opportunities. Whether it's an emerging trend in clean beauty, sustainable packaging, or innovative product formulations, staying informed can inspire new ideas and directions for your business and tackle that niche of clients who are looking for businesses that offer you the first on the list.

Understand Consumer Behavior

Tracking makeup trends can provide valuable insights into consumer behavior and preferences, allowing entrepreneurs to adjust their marketing strategies and product offerings to better meet the needs and desires of their target audience. In today's digital age, social media has become a powerful tool for monitoring trends and engaging with consumers. Platforms like TikTok , with its massive Gen Z user base , have become go-to destinations for discovering new makeup looks , reviewing products , and sharing tutorials .  By actively participating in these online communities and leveraging social media to share content related to your makeup products or services, you can attract new customers and build a loyal following. For example, you could create short videos showcasing your products in action, share tips and tricks for achieving popular makeup looks, or collaborate with influencers and content creators to reach new audiences. By staying active and engaged on social media , you can not only keep up with the latest trends but also become a trusted and influential voice in the beauty community. This can help differentiate your brand, build a strong reputation, and drive long-term success in the competitive makeup industry.

Look for gaps in the current market offerings and consider how you could fill those gaps with new products or services . Are there any emerging trends that are not yet well-represented in the market? Are there any unmet needs or desires among consumers that you could address?

Identifying Your Makeup Business Niche

In a crowded makeup market, specialization can be a powerful way to differentiate your brand , connect with a dedicated customer base, and build a strong reputation. Whether you're interested in natural and organic products, specialize in bridal makeup, or offer special effects services, identifying your niche is crucial for standing out and building a successful business. Here are some reasons why specialization is important in the makeup industry:

1. Differentiate Your Brand

By specializing in a particular area of the makeup industry, you can create a unique brand identity and stand out in a crowded market. Whether you focus on a specific type of product, a particular demographic, or a unique style or technique, specialization can help you build a distinct and memorable brand.

2. Build Expertise

Specialization allows you to build deep expertise in a particular area of the makeup industry, which can enhance your credibility and reputation. Whether you become known for your exceptional skills in bridal makeup, your expertise in natural and organic products, or your innovative special effects techniques, specialization can help you establish yourself as a leader in your field.

3. Connect with a Target Audience

By focusing on a specific niche, you can build strong connections with a dedicated customer base that shares your interests and values. A niche is a specific group of customers that a business focuses on. It's like a special area that the business is good at, and that makes it different from other businesses.

This can lead to repeat business, word-of-mouth referrals, and a loyal community of supporters who champion your brand.

4. Streamline Your Operations

Specialization can also simplify your operations by allowing you to focus on a specific area of expertise, streamlining your product offerings, and optimizing your marketing and sales strategies. This can help you work more efficiently, reduce costs, and increase profitability.

An online booking software like Booksy can be valuable tools for streamlining your operations and optimizing your scheduling, booking, and customer management processes. By leveraging technology and automation, you can save time, reduce errors, and provide a seamless customer experience, ultimately supporting your niche specialization strategy and enhancing your overall success

Essential Requirements to Start a Makeup Artist Business

  • Essential Skills and Training: Ensure you have the necessary makeup artistry skills and consider obtaining professional training or certification from a reputable institution to enhance your credibility and expertise.  
  • High-Quality Tools : Invest in a comprehensive professional makeup kit with a wide range of high-quality products to cater to different skin tones, types, and preferences. Include essential tools, brushes, and sanitation supplies to ensure a safe and hygienic experience for your clients.  
  • Comprehensive Business Plan : Develop a detailed business plan that outlines your services, target market, pricing strategy, and financial projections. This roadmap can also assist in securing funding or support if needed, so be sure to research and comply with legal and regulatory requirements for operating a makeup business in your area.  
  • Strong Branding and Marketing Strategy : Establish a strong brand identity, including a memorable business name, logo, and visual aesthetic. Develop a comprehensive marketing strategy that utilizes both online and offline channels to reach your target audience and effectively promote your services.  
  • Legal Compliance : Register your business, choose a suitable structure (like LLC), and obtain any required licenses or permits. Also, get liability insurance to protect against potential claims.  
  • Portfolio Development : Build a portfolio showcasing your makeup work. This could include before-and-after photos, testimonials, and diverse styles. An online portfolio or social media profiles dedicated to your work can be very effective.  
  • Networking and Relationship Building: Connect with local photographers, event planners, and bridal shops to build a referral network. Establishing good relationships within the beauty industry can lead to client referrals and collaborations.  
  • Continuous Education : The makeup industry is continually evolving. Keep up with the latest trends, techniques, and products through workshops, online courses, and industry events. Workspace: Decide if you'll work from a home studio, travel to clients' locations, or rent a space. Your workspace needs will depend on your business model and target clientele.  
  • Workspace: Decide if you'll work from a home studio, travel to clients' locations, or rent a space. Your workspace needs will depend on your business model and target clientele.  
  • Customer Service Skills : Excellent customer service is vital. Be professional, punctual, and attentive to client needs to build a loyal customer base and positive reputation.

Launching a successful makeup artist business demands a unique blend of artistic talent, business know-how, and strategic planning. 

How to start your makeup business

Developing a Makeup Business Plan  

As you embark on your makeup business journey,  taking the time to carefully consider each aspect of your plan, you'll increase your chances of success and gain a deeper understanding of the market, your target audience, and your competition. Your business plan should include key elements such as a 

  • Mission statement
  • Market analysis 
  • Marketing strategy
  •  Operational plan
  • Financial projections

As you develop your plan, be sure to seek feedback and advice from experts or mentors in the industry to ensure that you're on the right track.

Service-Oriented Business Plan

Whenever you're starting a business it's essential to have a clear plan in place that outlines your service offerings, target audience, pricing strategy, and operational plan. Your plan should also include strategies for building a strong client base through effective marketing and networking. As you develop your plan, consider potential challenges and opportunities associated with running a service-based business, such as managing client expectations, scheduling appointments, and maintaining a high level of customer satisfaction. Seek feedback and advice from industry experts or mentors to ensure that your plan is comprehensive and realistic. With a well-crafted business plan in hand, you'll be well-positioned to launch your makeup services business and achieve success.   

Financial Planning and Budgeting

As you begin the process of launching a makeup business, financial planning and budgeting are critical steps . This plan should account for startup costs, such as makeup supplies, marketing expenses, and any necessary licenses or permits. Additionally, carefully consider your pricing strategy and develop realistic revenue projections based on market research and a thorough understanding of your target audience. A well-crafted financial plan will not only serve as a compass for your business but will also be essential in securing any necessary funding or investments. As you navigate the financial aspects of your makeup business, remember to stay true to your vision while keeping a watchful eye on the horizon of financial stability.

Here are some important things to keep in mind while crafting your financial planning and budgeting: 

  • Accurately estimating startup costs, including supplies, equipment, and any necessary licenses or permits
  • Researching and understanding the competitive landscape and pricing strategies of other makeup businesses in the market
  • Setting realistic revenue projections based on the target audience, market demand, and pricing strategies
  • Developing a budget that allocates funds for ongoing expenses, such as marketing, advertising, and operational costs  

Legalities and Compliance in the Makeup Business

No matter the industry you’re in, it's important to ensure that your business is operating in compliance with legal requirements. This helps to protect both you and your clients, and can also give you peace of mind as you focus on growing your business. Research the laws and regulations that apply to your business, such as health and safety standards, product labeling requirements, and any licensing or certification requirements.

Asking Google it’s a great idea for quick answers, but it’s not tailored for everyone and might come with side risks when completely relying on it. Consult with a legal professional if necessary to ensure that you are fully compliant. Remember, taking the time to understand and comply with legal requirements can save you time, money, and headaches in the long run, and allow you to focus on what you do best - creating stunning makeup looks!

Choosing a Location for Your Makeup Business

Selecting the right location for your makeup business can be a critical factor in its success. Whether you're considering a retail space, a studio, or a combination of the two, carefully weigh your options to ensure that the location is both practical and aesthetically pleasing. Consider factors such as visibility, accessibility, parking availability, and proximity to your target audience. Think about your client's needs and preferences, and strive to choose a location that will be convenient and inviting for them. Also, take into account your personal preferences and vision for your business. Whether you prefer a chic studio in the heart of a bustling city or a quaint storefront in a charming neighborhood, make sure the location aligns with your overall goals and values. Remember, the right location can be a powerful catalyst for success in your makeup business!  

Designing an Appealing Makeup Space or Website

Your makeup space or website can have a significant impact on the customer experience. Whether you're designing a physical space or a digital one, strive to create a welcoming and inviting atmosphere that reflects your brand's personality and values. Pay attention to details such as lighting, color scheme, decor, and layout, all of which can influence customer perception and engagement. Consider incorporating elements that enhance the customer experience, such as comfortable seating, soothing music, or engaging visuals. For your website, prioritize user-friendliness and ensure that it is visually appealing, easy to navigate, and optimized for search engines. Remember, creating a memorable and inviting makeup space or website can be a powerful way to differentiate your brand, attract new customers, and foster repeat business.

Creating a Memorable Customer Experience

Your customers are the heart of your business, and providing them with a memorable and positive experience is essential to building a loyal clientele. Focus on building genuine connections with your customers, taking the time to understand their needs and preferences, and exceeding their expectations at every turn. Prioritize excellent customer service, offering prompt and friendly assistance, and addressing any concerns or issues professionally and effectively.

Consider offering added value such as personalized recommendations, exclusive offers, or loyalty programs to foster long-term relationships with your customers. Additionally, seek feedback and actively incorporate it into your business practices to continuously improve and exceed your customers' expectations. By prioritizing a customer-centric approach, you can build a loyal following and establish a reputation for excellence in the makeup industry.

starting a makeup business

Building Your Makeup Brand  

Crafting a strong brand identity.

Your brand should be unique, authentic, and consistent across all touchpoints, from your logo and packaging to your website and social media presence. Consider your brand's values, personality, and target audience as you craft a distinctive visual identity, voice, and messaging. Incorporate these elements into your marketing and communication strategies to create a cohesive and memorable brand experience. 

  • Establish your brand's values : For example, if you prioritize sustainability, use eco-friendly packaging materials and donate a portion of your profits to environmental causes.
  • Define your brand's personality : For instance, if you want to be known for fun, quirky makeup looks, create social media content that showcases your playful and creative side.
  • Consistently use your brand's visual identity: Use your logo and color scheme consistently across all marketing materials, from business cards to your website.

By investing in a strong and distinctive brand identity, you can build credibility, foster trust, and drive business growth in the long term.

Marketing and Promoting Your Makeup Business

As a makeup business owner, you know that marketing is the fuel that powers growth and attracts customers. With an abundance of channels and tools available, it's important to develop a comprehensive marketing strategy that aligns with your brand and resonates with your target audience. From establishing an online presence to partnering with influencers, there are countless ways to promote your business and generate buzz.

Establishing an Online Presence and Utilizing Social Media

One key element of your marketing strategy should be establishing a strong online presence. This means creating a professional and user-friendly website, optimizing it for search engines, and engaging with customers through social media platforms such as Instagram and TikTok. Additionally, utilizing tools like scheduling and booking software can help streamline your business operations, improve customer experience, and enhance your overall marketing strategy. 

By leveraging technologies, you can effectively manage appointments, reduce no-shows, and build a loyal clientele, which can contribute to the growth and success of your makeup business.  

Launching Your Makeup Business

As you prepare to take your makeup business to new heights, crafting a memorable launch is paramount. Whether you opt for a grand in-person event or a sleek virtual affair, think big and think bold. Grab the spotlight with live makeup demonstrations, invite influencers to add some star power, and entice customers with exclusive deals and promotions. To build momentum, consider offering introductory specials or loyalty programs to attract new clients and keep them coming back. Word-of-mouth promotion can be a powerful tool, so incentivize your satisfied customers to spread the word by offering referral discounts. With a little creativity and strategic planning, you can create a buzz around your launch and kickstart your makeup business with a bang!

how to start a makeup business

Cost Considerations in Starting a Makeup Business

Understanding the financial requirements is crucial for a successful makeup business launch. The cost to start a makeup business varies based on several factors, including the scale of the business, location, and business model. Initial expenses typically include product inventory, legal fees for business registration, insurance, marketing, and website development for online presence.  So here’s a small summary of things to keep in consideration when starting a makeup business

  • Product inventory : Investing in high-quality makeup products is crucial to providing your clients with a top-notch experience.  
  • Legal fees : There may be legal costs associated with registering your business, obtaining licenses or permits, and consulting with a lawyer to ensure compliance with local laws and regulations.  
  • Insurance: Consider purchasing insurance to protect your business against potential risks and liabilities.  
  • Marketing : Investing in marketing efforts such as social media advertising, influencer partnerships, or local events can help build brand awareness and attract new customers.  
  • Website development: Having a professional website can help establish your online presence and make it easy for customers to find and book your services.

Starting a makeup business in the US can be a thrilling journey filled with creativity, strategy, and a deep understanding of the multifaceted beauty industry. By following this comprehensive guide, you've equipped yourself with the tools to build a brand that stands out, serves your client's needs, and establishes a solid presence in the competitive makeup marketplace. 

Remember, success in this industry requires a persistent drive to learn , adapt , and innovate , as well as a commitment to providing exceptional customer experiences that keep clients coming back. With passion, dedication, and the insights gained from this guide, you can turn your dreams of a thriving makeup business into a reality!

business plan for makeup artist

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The makeup business from scratch

  • Blog for business

Beauty business

The makeup business from scratch

Antonina Kamenchuk


There are so many services related to beauty. We have already talked about starting a beauty salon , barbershop, nail salon, or SPA, and even about opening a lash&brow business . Now, let's see how to create a makeup artist business.

Professional makeup is a life-changing service for many. This procedure not only highlights your beauty but also hides even the tiniest details you don't like. In addition, makeup is the art you can make money on.

Makeup changes the appearance but not the individuality. The main goal of this service is to show clients a better side. So, makeup artists use various beauty techniques, valuable products, and accessories.

A skillful makeup artist is a person who understands the fundamental principles of human anatomy, has artistic talent, the feeling of style, and trends.

The makeup business is a mix of art and hard work. A professional makeup artist has to be:

Eager to learn.

business plan for makeup artist

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How to open barbershop

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Open a tanning studio

How to open a massage studio

How to open a massage studio

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Lash and brow business plan

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How to start SPA business

How to open a nail salon

How to open a nail salon

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How to write a business plan for a make-up artist?

make-up artist business plan

Creating a business plan for a make-up artist is an essential process for any entrepreneur. It serves as a roadmap that outlines the necessary steps to be taken to start or grow the business, the resources required, and the anticipated financial outcomes. It should be crafted with method and confidence.

This guide is designed to provide you with the tools and knowledge necessary for creating a make-up artist business plan, covering why it is so important both when starting up and running an established business, what should be included in your plan, how it should be structured, what tools should be used to save time and avoid errors, and other helpful tips.

We have a lot to cover, so let's get to it!

In this guide:

Why write a business plan for a make-up artist?

What information is needed to create a business plan for a make-up artist.

  • What goes in the financial forecast for a make-up artist?
  • What goes in the written part of a make-up artist business plan?
  • What tool can I use to write my make-up artist business plan?

Having a clear understanding of why you want to write a business plan for your make-up artist will make it simpler for you to grasp the rationale behind its structure and content. So before delving into the plan's actual details, let's take a moment to remind ourselves of the primary reasons why you'd want to create a make-up artist business plan.

To have a clear roadmap to grow the business

Small businesses rarely experience a constant and predictable environment. Economic cycles go up and down, while the business landscape is mutating constantly with new regulations, technologies, competitors, and consumer behaviours emerging when we least expect it.

In this dynamic context, it's essential to have a clear roadmap for your make-up artist. Otherwise, you are navigating in the dark which is dangerous given that - as a business owner - your capital is at risk.

That's why crafting a well-thought-out business plan is crucial to ensure the long-term success and sustainability of your venture.

To create an effective business plan, you'll need to take a step-by-step approach. First, you'll have to assess your current position (if you're already in business), and then identify where you'd like your make-up artist to be in the next three to five years.

Once you have a clear destination for your make-up artist, you'll focus on three key areas:

  • Resources: you'll determine the human, equipment, and capital resources needed to reach your goals successfully.
  • Speed: you'll establish the optimal pace at which your business needs to grow if it is to meet its objectives within the desired timeframe.
  • Risks: you'll identify and address potential risks you might encounter along the way.

By going through this process regularly, you'll be able to make informed decisions about resource allocation, paving the way for the long-term success of your business.

To get visibility on future cash flows

If your small make-up artist runs out of cash: it's game over. That's why we often say "cash is king", and it's crucial to have a clear view of your make-up artist's future cash flows.

So, how can you achieve this? It's simple - you need to have an up-to-date financial forecast.

The good news is that your make-up artist business plan already includes a financial forecast (which we'll discuss further in this guide). Your task is to ensure it stays current.

To accomplish this, it's essential to regularly compare your actual financial performance with what was planned in your financial forecast. Based on your business's current trajectory, you can make adjustments to the forecast.

By diligently monitoring your make-up artist's financial health, you'll be able to spot potential financial issues, like unexpected cash shortfalls, early on and take corrective actions. Moreover, this practice will enable you to recognize and capitalize on growth opportunities, such as excess cash flow enabling you to expand to new locations.

To secure financing

Crafting a comprehensive business plan for your make-up artist, whether you're starting up or already established, is paramount when you're seeking financing from banks or investors.

Given how fragile small businesses are, financiers will want to ensure that you have a clear roadmap in place as well as command and control of your future cash flows before entertaining the idea of funding you.

For banks, the information in your business plan will be used to assess your borrowing capacity - which is defined as the maximum amount of debt your business can afford alongside your ability to repay the loan. This evaluation helps them decide whether to extend credit to your business and under what terms (interest rate, duration, repayment options, collateral, etc.).

Similarly, investors will thoroughly review your plan to determine if their investment can yield an attractive return. They'll be looking for evidence that your make-up artist has the potential for healthy growth, profitability, and consistent cash flow generation over time.

Now that you understand the importance of creating a business plan for your make-up artist, let's delve into the necessary information needed to craft an effective plan.

Writing a make-up artist business plan requires research so that you can project sales, investments and cost accurately in your financial forecast.

In this section, we cover three key pieces of information you should gather before drafting your business plan!

Carrying out market research for a make-up artist

Carrying out market research before writing a business plan for a make-up artist is essential to ensure that the financial projections are accurate and realistic.

Market research helps you gain insight into your target customer base, competitors, pricing strategies and other key factors which can have an impact on the commercial success of your business.

In particular, it is useful in forecasting revenue as it provides valuable data regarding potential customers’ spending habits and preferences.

You may discover that more people are interested in natural-looking makeup, as opposed to heavy, bold looks. Additionally, you could find that clients are increasingly interested in eco-friendly and cruelty-free beauty products.

This information can then be used to create more accurate financial projections which will help investors make informed decisions about investing in your make-up artist.

Developing the sales and marketing plan for a make-up artist

Budgeting sales and marketing expenses is essential before creating a make-up artist business plan.

A comprehensive sales and marketing plan should provide an accurate projection of what actions need to be implemented to acquire and retain customers, how many people are needed to carry out these initiatives, and how much needs to be spent on promotions, advertising, and other aspects.

This helps ensure that the right amount of resources is allocated to these activities in order to hit the sales and growth objectives forecasted in your business plan.

The staffing and capital expenditure requirements of a make-up artist

Whether you are starting or expanding a make-up artist, it is important to have a clear plan for recruitment and capital expenditures (investment in equipment and real estate) in order to ensure the success of the business.

Both the recruitment and investment plans need to be coherent with the timing and level of growth planned in your forecast, and require appropriate funding.

A make-up artist might incur staffing costs such as paying an assistant, a platform artist, and a hairstylist for a particular job. Equipment costs could include purchasing make-up, brushes, sponges, and other tools, renting lighting equipment, and renting a chair and table if necessary.

In order to create a realistic financial forecast, you will also need to consider the other operating expenses associated with running the business on a day-to-day basis (insurance, bookkeeping, etc.). 

Once you have all the necessary information to create a business plan for your make-up artist, it is time to start creating your financial forecast.

What goes into your make-up artist's financial forecast?

The financial forecast of your make-up artist's business plan will enable you to assess the growth, profitability, funding requirements, and cash generation potential of your business in the coming years.

The four key outputs of a financial forecast for a make-up artist are:

  • The profit and loss (P&L) statement ,
  • The projected balance sheet ,
  • The cash flow forecast ,
  • And the sources and uses table .

Let's look at each of these in a bit more detail.

The projected P&L statement

Your make-up artist forecasted P&L statement enables the reader of your business plan to get an idea of how much revenue and profits your business is expected to make in the near future.

forecasted profit and loss statement in a make-up artist business plan

Ideally, your reader will want to see:

  • Growth above the inflation level
  • Expanding profit margins
  • Positive net profit throughout the plan

Expectations for an established make-up artist will of course be different than for a startup. Existing businesses which have reached their cruising altitude might have slower growth and higher margins than ventures just being started.

The projected balance sheet of your make-up artist

The balance sheet for a make-up artist is a financial document that provides a snapshot of your business’s financial health at a given point in time.

It shows three main components: assets, liabilities and equity:

  • Assets: are resources owned by the business, such as cash, equipment, and accounts receivable (money owed by clients).
  • Liabilities: are debts owed to creditors and other entities, such as accounts payable (money owed to suppliers) and loans.
  • Equity: includes the sums invested by the shareholders or business owners and the cumulative profits and losses of the business to date (called retained earnings). It is a proxy for the value of the owner's stake in the business.

example of projected balance sheet in a make-up artist business plan

Examining the balance sheet is important for lenders, investors, or other stakeholders who are interested in assessing your make-up artist's liquidity and solvency:

  • Liquidity: assesses whether or not your business has sufficient cash and short-term assets to honour its liabilities due over the next 12 months. It is a short-term focus.
  • Solvency: assesses whether or not your business has the capacity to repay its debt over the medium-term.

Looking at the balance sheet can also provide insights into your make-up artist's investment and financing policies.

In particular, stakeholders can compare the value of equity to the value of the outstanding financial debt to assess how the business is funded and what level of financial risk has been taken by the owners (financial debt is riskier because it has to be repaid, while equity doesn't need to be repaid).

The projected cash flow statement

A cash flow forecast for a make-up artist shows how much cash the business is projected to generate or consume.

example of cash flow forecast in a make-up artist business plan

The cash flow statement is divided into 3 main areas:

  • The operating cash flow shows how much cash is generated or consumed by the operations (running the business)
  • The investing cash flow shows how much cash is being invested in capital expenditure (equipment, real estate, etc.)
  • The financing cash flow shows how much cash is raised or distributed to investors and lenders

Looking at the cash flow forecast helps you to ensure that your business has enough cash to keep running, and can help you anticipate potential cash shortfalls.

It is also a best practice to include a monthly cash flow statement in the appendices of your make-up artist business plan so that the readers can view the impact of seasonality on your business cash position and generation.

The initial financing plan

The initial financing plan - also called a sources and uses table - is an important tool when starting a make-up artist.

It shows where the money needed to set up the business will come from (sources) and how it will be allocated (uses).

initial financing plan in a make-up artist business plan

Having this table helps understand what costs are involved in setting up the make-up artist, how the risks are distributed between the shareholders and the lenders, and what will be the starting cash position (which needs to be sufficient to sustain operations until the business breaks even).

Now that the financial forecast of a make-up artist business plan is understood, let's focus on what goes into the written part of the plan.

The written part of a make-up artist business plan

The written part of a make-up artist business plan is composed of 7 main sections:

  • The executive summary
  • The presentation of the company
  • The products and services
  • The market analysis
  • The strategy
  • The operations
  • The financial plan

Throughout these sections, you will seek to provide the reader with the details and context needed for them to form a view on whether or not your business plan is achievable and your forecast a realistic possibility.

Let's go through the content of each section in more detail!

1. The executive summary

In your make-up artist's business plan, the first section is the executive summary — a captivating overview of your plan that aims to pique the reader's interest and leave them eager to learn more about your business.

When crafting the executive summary, start with an introduction to your business, including its name, concept, location, how long it has been running, and what sets it apart. Briefly mention the products and services you plan to offer and your target customer profile.

Following that, provide an overview of the addressable market for your make-up artist, current trends, and potential growth opportunities.

Next, include a summary of key financial figures like projected revenues, profits, and cash flows.

Finally, in the "ask" section, detail any funding requirements you may have.

2. The presentation of the company

As you build your make-up artist business plan, the second section deserves attention as it delves into the structure and ownership, location, and management team of your company.

In the structure and ownership part, you'll provide valuable insights into the legal structure of the business, the identities of the owners, and their respective investments and ownership stakes. This level of transparency is vital, particularly if you're seeking financing, as it clarifies which legal entity will receive the funds and who holds the reins of the business.

Moving to the location part, you'll offer a comprehensive view of the company's premises and articulate why this specific location is strategic for the business, emphasizing factors like catchment area, accessibility, and nearby amenities.

When describing the location of your make-up artist, you could emphasize its potential to draw in customers from a wide area. The area might be home to a large population that could benefit from the services your make-up artist offers. Additionally, the location could be close to other businesses, which could make it a desirable stop for potential customers. Lastly, the location could be easily accessible, with plenty of parking and transportation options, which could further attract customers.

Lastly, you should introduce your esteemed management team. Provide a thorough explanation of each member's role, background, and extensive experience.

It's equally important to highlight any past successes the management team has achieved and underscore the duration they've been working together. This information will instil trust in potential lenders or investors, showcasing the strength and expertise of your leadership team and their ability to deliver the business plan.

3. The products and services section

The products and services section of your business plan should include a detailed description of what your company offers, who are the target customers, and what distribution channels are part of your go-to-market. 

For example, your make-up artist might offer make-up application services for special occasions such as weddings or parties, make-up lessons to teach customers how to apply make-up correctly, and custom make-up kits tailored to the individual needs of each client. These services provide customers with the opportunity to look their best in special occasions, learn proper techniques to apply make-up, and get advice about the best products to suit their needs.

4. The market analysis

When you present your market analysis in your make-up artist business plan, it's crucial to include detailed information about customers' demographics and segmentation, target market, competition, barriers to entry, and any relevant regulations.

The main objective of this section is to help the reader understand the size and attractiveness of the market while demonstrating your solid understanding of the industry.

Begin with the demographics and segmentation subsection, providing an overview of the addressable market for your make-up artist, the key trends in the marketplace, and introducing different customer segments along with their preferences in terms of purchasing habits and budgets.

Next, focus on your target market, zooming in on the specific customer segments your make-up artist aims to serve and explaining how your products and services fulfil their distinct needs.

For example, your target market might include young professionals. These customers typically have disposable income and may be looking for a regular make-up artist to help them look their best for special events or work. They may also be interested in learning new make-up techniques to enhance their appearance.

Then proceed to the competition subsection, where you introduce your main competitors and highlight what sets you apart from them.

Finally, conclude your market analysis with an overview of the key regulations applicable to your make-up artist.

5. The strategy section

When crafting the strategy section of your business plan for your make-up artist, it's important to cover several key aspects, including your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

In the competitive edge subsection, clearly explain what sets your company apart from competitors. This is particularly critical if you're a startup, as you'll be trying to establish your presence in the marketplace among entrenched players.

The pricing strategy subsection should demonstrate how you aim to maintain profitability while offering competitive prices to your customers.

For the sales & marketing plan, outline how you plan to reach and acquire new customers, as well as retain existing ones through loyalty programs or special offers.

In the milestones subsection, detail what your company has achieved thus far and outline your primary objectives for the coming years by including specific dates for expected progress. This ensures everyone involved has clear expectations.

Lastly, in the risks and mitigants subsection, list the main risks that could potentially impact the execution of your plan. Explain the measures you've taken to minimize these risks. This is vital for investors or lenders to feel confident in supporting your venture - try to proactively address any objection they might have.

Your make-up artist may face the risk of not receiving payment for services rendered. This could be due to clients not paying their invoices in a timely manner or not paying at all. Your make-up artist might also face the risk of running out of supplies. This could be due to not having the right inventory on hand or running out of supplies at an inopportune time.

6. The operations section

The operations of your make-up artist must be presented in detail in your business plan.

Begin by addressing your staff, specifying the main roles and your recruitment plan to support the anticipated growth. Outline the qualifications and experience needed for each role and discuss your recruitment strategies, which may involve using job boards, referrals, or headhunters.

Next, clearly state your make-up artist's operating hours, allowing the reader to gauge the adequacy of your staffing levels. Additionally, mention any considerations for varying opening times during peak seasons and your approach to handling customer queries outside regular operating hours.

The key assets and intellectual property (IP) required to run your business should also be highlighted. If you rely on licenses, trademarks, physical structures like equipment or property, or lease agreements, ensure they are well-documented in this section.

You may have a unique vision and style that sets your make-up artistry apart from others in the industry. This could be a key asset as you look to expand your business. Additionally, you might have access to certain intellectual property, such as a signature make-up line or exclusive product selection, that you could leverage to stand out from the competition.

Finally, provide a comprehensive list of suppliers you intend to collaborate with, along with a breakdown of their services and main commercial terms, such as price, payment terms, break clauses and contract duration. Investors often seek insight into the reasons behind your supplier choices, which may include a preference for higher-quality products or established relationships from past ventures.

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we talked about earlier in this guide.

Now that you have a clear idea of the content of a make-up artist business plan, let's look at some of the tools you can use to create yours.

What tool should I use to write my make-up artist's business plan?

There are two main ways of creating your make-up artist business plan:

  • Using specialized business planning software,
  • Hiring a business plan writer.

Using an online business plan software for your make-up artist's business plan

Using online business planning software is the most efficient and modern way to create a make-up artist business plan.

There are several advantages to using specialized software:

  • You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
  • You are guided through the writing process by detailed instructions and examples for each part of the plan
  • You can access a library of dozens of complete business plan samples and templates for inspiration
  • You get a professional business plan, formatted and ready to be sent to your bank or investors
  • You can easily track your actual financial performance against your financial forecast
  • You can create scenarios to stress test your forecast's main assumptions
  • You can easily update your forecast as time goes by to maintain visibility on future cash flows
  • You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Hiring a business plan writer to write your make-up artist's business plan

Outsourcing your make-up artist business plan to a business plan writer can also be a viable option.

Business plan writers are experienced in writing business plans and adept at creating financial forecasts without errors. Furthermore, hiring a consultant can save you time and allow you to focus on the day-to-day operations of your business.

However, hiring business plan writers is expensive as you are paying for the software used by the consultant, plus their time, and their profit margin of course.

From experience, you need to budget at least £1.5k ($2.0k) excluding tax for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders or investors).

You also need to be careful when seeking investment. Investors want their money to be used to grow the business, not spent on consulting fees. Therefore, the amount you spend on business plan writing services (and other consulting services such as legal services) needs to be negligible relative to the amount raised.

The other drawback is that you usually don't own the business plan itself: you just get the output, while the actual document is saved in the consultant's business plan software - which makes it difficult to maintain the document up to date without hiring the consultant on a retainer.

For these reasons, outsourcing the make-up artist business plan to a business plan writer should be considered carefully, weighing both the advantages and disadvantages of hiring outside help.

Ultimately, it may be the right decision for some businesses, while others may find it beneficial to write their business plan using online software.

Why not create your make-up artist's business plan using Word or Excel?

Using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write a make-up artist business plan is a terrible idea.

For starters, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is very technical and requires both a strong grasp of accounting principles and solid skills in financial modelling.

As a result, it is unlikely anyone will trust your numbers unless - like us at The Business Plan Shop - you hold a degree in finance and accounting and have significant financial modelling experience in your past.

The second reason is that it is inefficient. Building forecasts on spreadsheets was the only option in the 1990s and early 2000s, nowadays technology has advanced and software can do it much faster and much more accurately.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Also, using software makes it easy to compare actuals vs. forecasts and maintain our forecasts up to date to maintain visibility on future cash flows - as we discussed earlier in this guide - whereas this is a pain to do with a spreadsheet.

That's for the forecast, but what about the written part of my make-up artist business plan?

This part is less error-prone, but here also software brings tremendous gains in productivity:

  • Word processors don't include instructions and examples for each part of your business plan
  • Word processors don't update your numbers automatically when they change in your forecast
  • Word processors don't handle the formatting for you

Overall, while Word or Excel may be viable options for creating a make-up artist business plan for some entrepreneurs, it is by far not the best or most efficient solution.

  • Using business plan software is a modern and cost-effective way of writing and maintaining business plans.
  • A business plan is not a one-shot exercise as maintaining it current is the only way to keep visibility on your future cash flows.
  • A business plan has 2 main parts: a financial forecast outlining the funding requirements of your make-up artist and the expected growth, profits and cash flows for the next 3 to 5 years; and a written part which gives the reader the information needed to decide if they believe the forecast is achievable.

We hope that this in-depth guide met your expectations and that you now have a clear understanding of how to write your make-up artist business plan. Do not hesitate to contact our friendly team if you have questions additional questions we haven't addressed here.

Also on The Business Plan Shop

  • How to write a business plan to secure a bank loan?
  • Key steps to write a business plan?
  • Top mistakes to avoid in your business plan

Do you know entrepreneurs interested in starting or growing a make-up artist? Share this article with them!

Guillaume Le Brouster

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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A Touch of Business

How to Start a Makeup Artist Business

Main Sections In This Post Steps To Starting A Makeup Artist Business Points to Consider Knowledge Is Power Featured Video

In this post, you’ll find a step-by-step guide to starting a makeup artist business.

In addition, we will give you an overview of what you can expect from operating a makeup artist business and help you make better decisions and gain clarity.

You can access the latest resources in our “Knowledge Is Power” section, which can be used during the startup phase and once your makeup artist business is fully operational.

There is an abundance of information available to explore. If you like this post, consider sharing it with others and bookmarking it for future reference.

Let’s get started with the steps.

The Steps to Start Your Makeup Artist Business

Below are the steps to starting a makeup artist business.

Each step is linked to a specific section, allowing you to jump to your desired section or scroll to follow the steps in order.

  • An Overview of What You’re Getting Into
  • Makeup Artist Business Overview
  • Researching Your Makeup Artist Business
  • Looking Startup and Operating Costs
  • Creating Your Mission Statement
  • Creating A Unique Selling Proposition (USP)
  • Choose a Makeup Artist Business Name
  • Register Your Company
  • Create Your Corporate Identity
  • Writing a Business Plan
  • Banking Considerations
  • Getting the Funds for Your Operation
  • Software Setup
  • Business Insurance Considerations
  • Supplier and Service Provider Considerations
  • Setting Your Prices
  • Physical Setup
  • Creating a Website
  • Hiring Employees
  • Getting Customers Through the Door

1. An Overview of What You’re Getting Into

It is essential to have a strong understanding of what you’re getting into. The more you know what to expect, the better your decisions will be and the fewer surprises you’ll encounter.

Before starting your makeup artist business, there are many points to consider, the pros and cons of owning and operating your business, how passionate you are about your business, getting the right advice, and more.

When you consider these crucial points, you’ll better understand what you are getting into and can avoid many problems you could encounter if you bypass these issues.

Take the time to look at these considerations from the following link before starting your business, and you will gain the information to help you make the right decisions.

See our page on Critical Points to Consider before starting your business.

2. Gaining an Overview of Owning a Makeup Artist Business

Next, let’s discuss the issues that will give you an overview of what to expect from owning and running a makeup artist business.

In this step, we will be looking at the following sections:

a.) A Quick Overview of Owning a Makeup Artist Business b.) Makeup Artist Business Models c.) Challenges You Could Face When Starting and Operating a Makeup Artist Business

a.) A Quick Overview of Owning a Makeup Artist Business

A makeup artist business revolves around providing professional makeup services to clients for various occasions such as weddings, photo shoots, fashion shows, and special events.

Makeup artists typically possess skills in applying makeup techniques to enhance a client’s appearance based on their preferences, skin tone, and facial features.

These businesses can operate independently or as part of a larger beauty salon or spa.

Day-to-Day Tasks in Running a Makeup Artist Business

  • Client Consultations : Meeting with clients to discuss their makeup preferences, desired look, and any specific requirements or concerns they may have.
  • Makeup Application : Performing makeup services according to the client’s preferences, utilizing a range of techniques and high-quality products to achieve the desired outcome.
  • Trial Sessions : Conducting trial makeup sessions for clients, especially for events like weddings, to finalize the look and make any necessary adjustments based on client feedback.
  • Scheduling and Appointment Management : Organizing client appointments, managing bookings, and maintaining an efficient schedule to ensure timely service delivery.
  • Inventory Management : Keeping track of makeup inventory, restocking products as needed, and ensuring that all tools and supplies are readily available for appointments.
  • Marketing and Promotion : Promoting the business through various channels such as social media, networking events, and collaborations with other professionals in the industry to attract new clients and retain existing ones.
  • Administrative Tasks : Handling administrative duties such as responding to inquiries, managing emails and phone calls, and handling billing and invoicing processes.
  • Continuing Education : Staying updated on the latest makeup trends, techniques, and products through ongoing education and training to provide clients with the best possible service.
  • Maintaining Hygiene and Sanitation Standards : Adhering to strict hygiene and sanitation practices to ensure the cleanliness and safety of makeup tools and products, as well as the well-being of clients.
  • Client Follow-Up : Following up with clients after appointments to gather feedback, address any concerns, and maintain strong client relationships for repeat business and referrals.

Overall, running and managing a makeup artist business require a combination of artistic skill, business acumen, and excellent customer service to meet the diverse needs of clients effectively.

b.) Makeup Artist Business Models

Types of Setups and Business Models for a Makeup Artist Business

  • Freelance Makeup Artist : Operating independently, freelance makeup artists offer services on a per-client basis, often traveling to clients’ locations. This setup provides flexibility but requires strong self-promotion skills.
  • Salon or Spa Affiliation : Working within an established salon or spa allows makeup artists to access existing clientele and amenities while paying rent or receiving a commission for services rendered.
  • Mobile Makeup Services : Specializing in on-location services, mobile makeup artists cater to clients at events, weddings, or photo shoots, providing convenience and personalized service.
  • Makeup Studio or Boutique : Establishing a dedicated studio or boutique provides a professional workspace for clients to visit. This setup allows for a more immersive client experience but entails higher overhead costs.
  • Online Makeup Consultations and Tutorials : Offering virtual consultations, tutorials, and product recommendations through online platforms can expand reach and cater to clients worldwide.

Choosing a suitable business model from the beginning is crucial, as switching your model later is more challenging. Focusing on a niche allows you to adapt your products and services to a specific group of customers.

Consider becoming a specialist instead of trying to be a business that offers everything to everyone. Identifying a business model that feels right to you is essential and can give you a better chance of succeeding.

c.) Challenges You Could Face When Starting and Operating a Makeup Artist Business

Challenges During the Startup Phase of a Makeup Artist Business

Building Client Base : Attracting initial clients can be challenging, requiring effective marketing strategies and networking to establish a clientele.

Financial Constraints : Startup costs for equipment, supplies, marketing, and business registration can strain finances, especially without immediate revenue.

Competition : Standing out in a saturated market requires differentiation through unique services or targeting a niche market.

Skill Development : Continuously improving makeup skills and staying updated on trends is essential but demands time and resources.

Legal and Regulatory Compliance : Understanding and complying with local regulations, permits, and licensing requirements can be complex and time-consuming.

Time Management : Balancing client appointments, administrative tasks, and personal time requires effective time management skills.

Branding and Reputation Building : Establishing a reputable brand takes time and consistent delivery of quality service, which may not happen immediately.

Pricing Strategy : Determining competitive yet profitable pricing while considering overhead costs and perceived value poses a challenge.

Challenges When the Makeup Artist Business is Operating

Client Retention : Maintaining a loyal client base amidst competition requires ongoing communication, excellent service, and periodic promotions.

Seasonal Fluctuations : Business may experience highs and lows based on seasonal demand for events like weddings or holidays.

Staffing and Training : Hiring and training additional staff, if needed, while ensuring consistent service quality can be challenging.

Managing Finances : Monitoring cash flow, budgeting for expenses, and managing debt become ongoing tasks to ensure financial stability.

Adapting to Trends : Staying relevant in an ever-evolving industry demands adapting to new makeup techniques, products, and consumer preferences.

Burnout : Long hours, physical demands, and managing multiple tasks can lead to burnout without proper self-care and time management.

Handling Client Complaints : Addressing and resolving client complaints promptly and professionally is crucial to maintaining a positive reputation.

Expansion and Growth : Scaling the business while maintaining quality standards requires strategic planning and resource management.

Navigating these challenges requires resilience, adaptability, and a proactive approach to address issues as they arise, ensuring the long-term success of the makeup artist business.

3. Research

Quality information plays a significant role in achieving success.

Continuous research is vital. The more you know, the easier it is to operate your business.

a.) Demand, the Competition and Your Location b.) Target Audience

a.) Demand, the Competition and Your Location

Determining the demand for your products and services before starting your makeup artist business is essential. Offering high quality and reasonable prices is not enough.

There must be enough demand for what you plan to offer, or opening your business doesn’t make sense. A lack of demand will lead to closing before you see any success, and you could have a mountain of debt that’s challenging to repay.

Market Saturation:

In addition to market demand, you need to consider if the market is saturated with what you plan to offer. With a saturated market, gaining market share won’t be easy unless you offer something your competitors don’t.

You also need to consider if the competition could easily copy your idea. If so, competitors are already established, so they could take most of the market share for your idea.


When looking at the competition, focus on what you are up against. Understand your competition, what they provide and their strengths and weaknesses.

You may be able to bring something new to the marketplace instead of just going head-to-head with the competition. Understanding what you are up against is crucial when starting a new business.

Choosing Your Location:

Ideally, you should focus on a location that balances sufficient demand with a manageable level of competition. Moreover, affordability is another crucial consideration.

While a highly populated area might provide greater exposure, you must ensure that the increased expenses won’t outweigh your profits.

Opting for cheaper rent may seem tempting, but you must ensure the location has enough customers to provide enough revenue for your makeup artist business to be profitable and survive.

In conclusion, choosing the right location with balanced supply and demand is crucial for your business’s success. Take the time to thoroughly research and analyze potential locations to make an informed decision.

For more, see the Demand for Your Products and Services and Choosing The Best Location for Your Business.

b.) Target Audience

Benefits of Understanding Your Target Audience

Understanding your target audience offers several benefits for a makeup artist business. It allows you to tailor your products, services, and offers to meet the specific needs and preferences of your customers.

By knowing their preferences, you can provide personalized experiences that resonate with them, leading to increased satisfaction and loyalty.

Moreover, understanding your target audience enables you to focus your resources effectively.

Instead of trying to cater to everyone, you can concentrate on serving the segment of the market that is most likely to be interested in what you offer.

This targeted approach not only saves time and resources but also enhances the effectiveness of your marketing efforts.

Furthermore, a deep understanding of your target audience enables you to anticipate their needs and stay ahead of the competition.

By staying attuned to their preferences and behavior, you can identify emerging trends and adapt your offerings accordingly, ensuring that you remain relevant and competitive in the market.

In essence, knowing your target audience empowers you to align your business more closely with the desires and expectations of your customers, leading to increased customer satisfaction, loyalty, and business success .

Target Market Ideas:

  • Brides and bridal parties
  • Models and actors
  • Beauty salons and spas seeking freelance makeup artists
  • Photographers for photo shoots
  • Event planners for special occasions
  • Corporate clients for professional headshots or events
  • Individuals seeking makeup lessons or tutorials
  • Local fashion boutiques for fashion shows or events
  • Film and television production companies
  • Social media influencers in the beauty industry

4. Looking Startup and Operating Cost:

Understanding the financial aspect of your business and making good decisions based on the facts are crucial factors in succeeding.

You will struggle to manage a successful operation without investing the time and effort necessary to understand the financials of your makeup artist business.

This section has a lot to cover, and these are critical steps in starting and operating your business.

The section is broken up into the following:

a.) Start-up Cost:

In this step, we will look at the importance of getting accurate estimates and a simple list to help you understand your needs.

b.) Monthly Expenses:

Expenses must be monitored, or the operation could be jeopardized. A sample list of monthly expenses is provided, which can be used to generate ideas for your setup.

c.) Best  Practices

Well take a look at what you can do to ensure you are always on top of the financial well being of your operation.

Let’s get started!

a.) Start-Up Costs:

Startup Cost:

You must accurately estimate startup costs for the process to go smoothly from the planning phase until you open.

If you underestimate, you could run out of money, keeping you from opening. If you overestimate, your operation will appear as a high risk.

Your cost will depend on your business model, the size of your operation, the location you choose, whether you hire employees or buy new or used equipment, and whether you rent, etc.

To estimate, list everything you need, then get prices. As you research, other issues will arise that you can include in your estimate.

Looking at sample estimates:

No one, including the information in this section, can give you the exact cost to start your makeup artist business because each setup differs.

Many variables come into play, and the best way to estimate startup costs is to research and get accurate estimates to determine if starting a makeup artist business is a viable option for you.

Sample List: Startup Costs for a Makeup Artist Business

The purpose of the list below is to focus on the items more than the numbers because these are general samples, and your figures will be different.

  • Business Registration and Licensing : $100 – $500
  • Insurance (General Liability, Professional Liability) : $500 – $2,000
  • Rent for Studio Space or Salon Booth Rental : $500 – $2,000 per month (First and last month’s rent as a startup cost)
  • Makeup Kit (including brushes, palettes, etc.): $500 – $2,000
  • Makeup Chair: $50 – $200
  • Lighting Equipment: $200 – $800
  • Vanity Mirror: $100 – $500
  • Reception Desk: $200 – $1,000
  • Waiting Area Furniture: $200 – $1,000
  • Decor and Accessories: $100 – $500
  • Business Cards and Flyers : $50 – $200
  • Website Development: $500 – $2,000
  • Social Media Ads: $100 – $500
  • Uniforms or Professional Attire : $100 – $500
  • Professional Development and Training : $200 – $1,000
  • Utilities and Deposits : $200 – $1,000
  • Initial Inventory of Makeup Products : $500 – $2,000
  • Miscellaneous Expenses (such as legal fees, software subscriptions) : $200 – $1,000

Grand Total Estimated Startup Costs : $3,000 – $15,000

For more, refer to our article on Estimating Startup Costs.

b.) Monthly Operating Costs:

Monthly Expenses for a Makeup Artist Business:

Your monthly expenses are influenced by various factors, similar to the startup costs discussed earlier. Key considerations include the scale of your operation and the location of your business.

Factors Affecting Monthly Expenses:

  • Business Structure : Whether you plan to operate independently or have a fully staffed makeup artist business will significantly impact your monthly expenses. Employee salaries or freelancers’ fees, along with benefits, must be factored into your budget.
  • Location : Rent or lease costs can vary significantly depending on the chosen location. A high-traffic area will inevitably come with higher rental expenses compared to a less prime location.
  • Marketing and Promotion : The success of your business heavily relies on effective marketing efforts. However, aggressive marketing campaigns can quickly escalate your monthly expenses, especially if you opt for paid advertising or collaborations with influencers.
  • Operational Costs : Routine expenses such as utilities, maintenance, and supplies contribute to your monthly overhead. While these costs are necessary for day-to-day operations, they should be managed effectively to avoid overspending.
  • Loan Payments : If you’ve taken out loans to cover startup costs or ongoing expenses, monthly loan payments will be a recurring expense to account for.

It’s crucial to strike a balance between minimizing expenses and maintaining quality, customer service, and productivity.

By carefully managing your monthly expenses, you can ensure that your makeup artist business operates efficiently and remains financially sustainable in the long run.

Sample List of Monthly Expenses for a Mid-Sized Makeup Artist Business

Again, the purpose of the list below is to focus on the items in the list more than the numbers. The numbers are a general idea, and your numbers will differ.

  • Rent or Lease : $800 – $3,000
  • Utilities (Electricity, Water, Internet) : $100 – $500
  • Insurance (General Liability, Professional Liability) : $50 – $200
  • Loan Repayments : $200 – $1,000
  • Payroll (including Employee Salaries and Benefits) : $1,000 – $5,000
  • Marketing and Advertising : $200 – $1,000
  • Supplies and Inventory : $200 – $1,000
  • Equipment Maintenance and Repairs : $50 – $300
  • Professional Development and Training : $50 – $200
  • Miscellaneous Expenses (such as software subscriptions, office supplies) : $100 – $500

Grand Total Estimated Monthly Expenses and Operating Costs : $2,750 – $12,700

Effective financial management is crucial for your business. By doing so, you will clearly understand its performance.

With this information and understanding you will have the ability to to manage your business with more control.

For more, see, Critical Points About Small Business Finances

5. Create Your Mission Statement

Importance of a Mission Statement for a Makeup Artist Business:

A mission statement serves as a guiding force for your makeup artist business, clarifying its purpose and direction. It articulates the main benefit your business aims to provide to customers and the community, helping you stay focused and aligned with your goals.

By clearly defining your mission, you can communicate your values and objectives to stakeholders, including clients, employees, and partners.

This clarity enhances decision-making processes and ensures that all activities and initiatives are in line with the overarching mission of the business.

Ultimately, a well-crafted mission statement acts as a roadmap, guiding your actions and strategies as you strive to fulfill your business’s purpose.

Examples of Mission Statements for a Makeup Artist Business:

  • “Our mission is to empower individuals through the transformative power of makeup, enhancing confidence and self-expression for every client we serve.”
  • “At [ Business Name ], our mission is to provide exceptional makeup artistry services that celebrate diversity and individual beauty, fostering a sense of inclusivity and belonging within our community.”
  • “Driven by a passion for creativity and artistry, our mission is to deliver personalized makeup experiences that inspire confidence and leave a lasting impression on each client, one brushstroke at a time.”
  • “We are committed to setting new standards of excellence in the makeup industry, offering innovative techniques and high-quality products to help our clients look and feel their best on any occasion.”
  • “Our mission is to create a welcoming and supportive environment where clients can discover their unique beauty, guided by our team of skilled makeup artists dedicated to delivering unparalleled service and results.”

For more, see How To Create a Mission Statement.

6. Creating A Unique Selling Proposition (USP)

Importance of a Unique Selling Proposition (USP) for a Makeup Artist Business:

A Unique Selling Proposition (USP) is a distinctive feature or aspect of your makeup artist business that sets it apart from competitors and appeals to your target audience.

Identifying and creating a USP is crucial for standing out in a competitive market and attracting clients.

By highlighting what makes your business unique, you can effectively communicate the value proposition to potential customers, compelling them to choose your services over others.

Additionally, a well-defined USP helps in positioning your brand in the minds of consumers, fostering brand loyalty and recognition. It serves as a guiding principle for all aspects of your business, from marketing strategies to service offerings, ensuring consistency and coherence in your messaging and operations.

Examples of Unique Selling Propositions for a Makeup Artist Business:

  • “Our makeup artists specialize in eco-friendly and cruelty-free products, providing clients with ethical beauty solutions that align with their values.”
  • “With a focus on personalized consultations and bespoke makeup looks, we tailor our services to reflect each client’s unique personality and preferences, delivering truly customized experiences.”
  • “At [Business Name], we offer a ‘Flawless Finish Guarantee,’ promising impeccable makeup application and long-lasting results for every client, backed by our team of highly skilled professionals.”
  • “As pioneers in the industry, we specialize in airbrush makeup techniques, offering clients a flawless and lightweight finish that lasts throughout any event or occasion.”
  • “Our mobile makeup services bring the salon experience to your doorstep, providing convenience and flexibility for busy individuals and events.”

7. Choose a Business Name

Choosing a Name for Your Makeup Artist Business:

When selecting a name for your makeup artist business, it’s crucial to opt for a catchy and relevant name that resonates with your industry.

Your business name should be easy to pronounce and remember, ensuring it leaves a lasting impression on potential clients. Since business names are often long-term investments, it’s essential not to rush the process and carefully consider all options.

Additionally, having a matching domain name for your online presence is vital in today’s digital age. A cohesive brand identity across all platforms enhances brand recognition and makes it easier for clients to find you online.

Furthermore, before finalizing a name, thorough research is necessary to ensure it isn’t already registered by another business. Avoiding trademark infringement issues is crucial to prevent legal complications down the line.

Here Is a List of Sample Makeup Artist Business Names:

  • Glamify Beauty Studio
  • Artistry by Design
  • Radiant Reflections Makeup
  • Beauty Canvas Creations
  • Chic Palette Cosmetics
  • Enchanting Elegance Makeup
  • Flawless Finish Studios
  • Luminous Beauty Bar
  • Graceful Glamour Makeup Artistry
  • Blushing Beauty Boutique
  • Starlet Strokes Makeup
  • Opulent Occasions Artistry
  • Divine Beauty Designs
  • Allure Affair Makeup
  • Elite Glam Squad
  • Pure Perfection Cosmetics
  • Elegant Edge Makeup
  • Dreamy Demeanor Beauty
  • Velvet Veil Vanity
  • En Vogue Visage
  • Exquisite Expression Makeup
  • Beyond Beauty Studio
  • Luxe Look Cosmetics
  • Prism Palette Artistry
  • Iconic Image Makeup
  • Captivating Charm Cosmetics
  • Whimsical Wonders Makeup
  • Enchanted Elegance Beauty
  • Glamour Glow Studio
  • Timeless Touch Makeup

This list can serve as inspiration to help ignite your creativity and develop an original name that accurately represents your makeup artist business.

For more, see the following articles:

  • How To Register a Business Name
  • Registering a Domain Name For Your Business

8. Register Your Company

Ensuring Your Makeup Artist Business is Legal:

Operating a makeup artist business legally is essential for compliance and protection against potential liabilities.  Seeking professional guidance ensures your business setup aligns with legal requirements and provides tax benefits.

Here are common types of registrations and permits necessary for a makeup artist business:

Types of Registrations:

  • Sole Proprietorship : Simplest form, where the owner is personally liable for the business.
  • Limited Liability Company (LLC) : Provides liability protection while offering flexibility in management and taxation.
  • Corporation : Offers liability protection but entails more formalities and taxation.
  • Partnership : Formed by two or more individuals, sharing profits and liabilities.

Permits and Licenses to Consider:

  • Business License : Required for operating any business legally within a specific jurisdiction.
  • Health Permit : Ensures compliance with health and safety regulations for providing makeup services.
  • Cosmetology License : Mandatory for practicing makeup artistry professionally in most states.
  • Sales Tax Permit : Necessary for collecting and remitting sales tax on products and services sold.
  • Zoning Permit : Ensures the makeup artist business operates in a permissible location according to local zoning laws.
  • Professional Liability Insurance : Protects against claims of negligence or malpractice.
  • General Liability Insurance : Covers third-party bodily injury and property damage claims.
  • Worker’s Compensation Insurance : Mandatory in many states if hiring employees.
  • Music License : If playing copyrighted music in the studio or during events, a license may be required.

Ensuring compliance with these registrations, permits, and licenses not only establishes your makeup artist business as a legitimate entity but also mitigates risks and ensures smooth operations within the bounds of the law.


  • How to Register Your Business
  • How To Register a DBA
  • How to Register a Trademark
  • How to Get a Business License

Business Structures:

  • How to Choose a Business Structure
  • Pros & Cons of a Sole Proprietorship
  • How To Form an LLC
  • How To Register a Business Partnership
  • How To Form a Corporation
  • How To Choose a Business Registration Service

9. Create Your Corporate Identity

A Corporate ID, or corporate identity, is a visual representation of your business, encompassing various design elements to convey professionalism and consistency.

Components of a corporate ID include your logo, business cards, website, signage, stationery, and promotional materials. Consistency in design across these elements is crucial for creating a strong and memorable brand image, which helps to impress both new and existing customers.

A cohesive corporate ID reinforces your brand’s identity and fosters trust and recognition among your target audience, ultimately contributing to the success and credibility of your makeup artist business.

You can see our pages for an overview of your logo , business cards , website , and business sign , or see A Complete Introduction to Corporate Identity Packages.

10. Writing a Business Plan

A business plan serves as a vital document for securing financing and attracting investors.

Additionally, it functions as a comprehensive guide to steer your makeup artist business through both the startup phase and ongoing operations.

Vision and Direction:

When crafting a business plan, you outline your vision for the fully operational business. This involves meticulous consideration and effort to articulate essential details, including your business model, target market , marketing strategies, and financial projections.

Various Options for Creation:

You have several options for creating a business plan, ranging from writing it yourself to hiring a professional, using templates, or leveraging business plan software.

Regardless of the approach, active involvement in the process is crucial for effectively communicating your business’s nature and management strategies.

Flexibility and Adaptability:

It’s essential to recognize that your business plan is not set in stone. As you gain experience and encounter changes in operations or market conditions, your plan may need adjustments.

Regularly reviewing and updating your business plan ensures it remains relevant and aligned with your business objectives.

In conclusion, investing time and effort into developing a thorough business plan provides clarity, direction, and a roadmap for success in establishing and managing your makeup artist business.

Business Plan Sample Template for a Makeup Artist Business

Below is a business plan that serves as a template.

You can adapt it to fit your makeup artist business.

Business Plan Template for a Makeup Artist Business

1. Executive Summary:

  • Brief overview of the business concept, goals, and target market.
  • Mission statement.
  • Summary of financial projections.

2. Business Description:

  • Detailed description of the makeup artist services offered.
  • Explanation of the unique selling proposition (USP) and competitive advantage.

3. Market Analysis:

  • Analysis of the makeup artist industry, including trends, growth potential, and key competitors.
  • Identification of the target market, including demographics and psychographics.

4. Marketing and Sales Strategy:

  • Overview of marketing tactics, including social media, website, and networking.
  • Sales approach, pricing strategy, and promotional activities.

5. Operational Plan:

  • Description of the makeup artist studio or mobile setup.
  • Equipment and supplies needed for operations.
  • Staffing plan, including hiring criteria and training.

6. Organizational Structure:

  • Organizational chart outlining roles and responsibilities.
  • Management team bios, including qualifications and experience.

7. Product and Service Offering:

  • Detailed description of makeup services offered, including pricing.
  • Any additional services, such as bridal makeup or special effects makeup.

8. Financial Plan:

  • Startup costs and funding requirements.
  • Revenue projections, including sales forecasts.
  • Break-even analysis and profitability projections.

9. Risk Management:

  • Identification of potential risks and challenges.
  • Mitigation strategies for managing risks effectively.

10. Appendix:

  • Any additional documents or information relevant to the business plan, such as resumes, permits/licenses, or market research data.

See How to Write a Business Plan for information on creating yours.

11. Banking Considerations

Choosing a nearby bank specializing in small businesses, renowned in the financial sector, and boasting a solid reputation ensures reliability and support.

Developing a rapport with your banker is crucial for guidance and assistance in both favorable and challenging times, streamlining processes like loan applications.

Maintaining separate business and personal accounts facilitates expense tracking, report generation, and tax filing accuracy. Additionally, having a merchant account enables credit and debit card transactions, enhancing sales and customer convenience.

For more, see How to Open a Business Bank Account. You may also want to look at What Is a Merchant Account and How to Get One.

12. Getting the Funds for Your Operation

When seeking financing for your makeup artist business, explore various funding options like traditional lenders, private loans, investors, and asset liquidation.

Investigate potential government grants tailored for small businesses.

Considerations When Meeting with a Loan Officer:

  • Business Plan: Present a comprehensive business plan outlining your business concept, target market, financial projections, and growth strategies.
  • Credit History: Be prepared to discuss your personal and business credit history, demonstrating financial responsibility and creditworthiness.
  • Collateral: Determine if collateral will be required to secure the loan, such as business assets or personal property, and assess your ability to provide it.
  • Repayment Plan: Develop a clear repayment plan detailing how you intend to repay the loan, including projected cash flow and revenue forecasts.
  • Loan Terms: Discuss the proposed loan terms, including interest rates, repayment schedules, and any associated fees or penalties.

Documents Needed to Apply for a New Makeup Artist Business Loan:

  • Business Plan: A detailed business plan outlining your business concept, market analysis, competitive landscape, marketing strategy, and financial projections.
  • Financial Statements: Provide personal and business financial statements, including income statements, balance sheets, and cash flow statements, to assess your financial health and repayment capacity.
  • Credit Report: Submit your personal and business credit reports to demonstrate your creditworthiness and ability to manage debt responsibly.
  • Legal Documents: Include any legal documents relevant to your business structure, such as articles of incorporation, partnership agreements, or business licenses.
  • Tax Returns: Furnish personal and business tax returns for the past few years to verify your income and tax compliance.
  • Collateral Documentation: If collateral is required, provide documentation such as property deeds, vehicle titles, or business asset valuations to secure the loan.

By addressing these considerations and preparing the necessary documents, you can present a strong case to the loan officer and increase your chances of securing financing for your makeup artist business.

For more, see the following:

  • Getting a Small Business Loan
  • SBA Small Business Grants
  • Search: Makeup Artist Business Start-up Loans
  • Search: Grants For a Makeup Artist Business

13. Software Setup

Researching software options is crucial for efficient management and operations:

Choosing the Right Software:

  • Consider Long-Term Viability: Opt for established software providers with a history of reliable support to ensure continued assistance as your business grows.
  • Utilize Demos: Take advantage of software demos to assess usability and functionality before committing to a purchase.
  • Read Reviews: Explore software reviews and forums to gain insights into user experiences and identify potential pros and cons.
  • Training Availability: Determine if comprehensive training is available from the software provider or other sources to maximize your understanding and utilization of the software.
  • Accounting Software: Look into accounting software options for expense tracking and financial document preparation, crucial for tax filing and financial management.

Types of Software for Makeup Artist Businesses:

  • Scheduling and Appointment Management: Software for scheduling client appointments, managing bookings, and organizing calendars efficiently.
  • Customer Relationship Management (CRM): CRM software to track client information, preferences, and interactions for personalized service delivery and relationship building.
  • Inventory Management: Inventory management software to track and monitor makeup products, supplies, and equipment, ensuring adequate stock levels and minimizing waste.
  • Point of Sale (POS) Systems: POS software for processing transactions, managing sales, and tracking revenue in-store or online.
  • Marketing and Promotional Tools: Software for email marketing, social media management, and digital advertising to promote services, attract clients, and enhance brand visibility.
  • Accounting and Financial Software: Dedicated accounting software for invoicing, expense tracking, budgeting, and financial reporting to maintain accurate financial records and facilitate tax compliance.

By researching and implementing the right software solutions tailored to your makeup artist business’s specific needs, you can streamline operations, enhance productivity, and ultimately drive business growth and success.

Check out Google’s latest search results for software packages for a makeup artist business.

14. Get The Right Business Insurance

Business Insurance for a Makeup Artist Business:

Securing adequate insurance coverage is crucial for protecting your makeup artist business from potential risks and liabilities:

Comprehensive Coverage:

Obtain a comprehensive insurance policy that covers various aspects of your business operations, including customer injuries, employee accidents, property damage, and other unforeseen incidents.

Professional Liability Insurance:

Professional liability insurance, also known as errors and omissions insurance, safeguards you against claims of negligence, errors, or omissions in your professional services.

This coverage is particularly important in the beauty industry, where dissatisfaction or adverse reactions to services can lead to legal actions.

Interruption Insurance:

Consider purchasing business interruption insurance to mitigate financial losses in case your business operations are temporarily halted due to unforeseen events such as natural disasters, fires, or other disruptions.

This coverage can provide financial assistance to cover ongoing expenses and maintain cash flow during periods of involuntary shutdown.

Home-Based Business Considerations:

If you operate your makeup artist business from home, inform your home insurance provider about your commercial activities.

Operating a business from your residence without disclosing it to your insurer could void your existing home insurance policy, leaving you vulnerable to financial losses in the event of property damage or liability claims.

Professional Guidance:

Work with a knowledgeable insurance broker who specializes in small businesses or the beauty industry.

An experienced broker can assess your specific business needs, recommend appropriate coverage options, and ensure you have sufficient protection against potential risks and liabilities.

By investing in comprehensive business insurance tailored to the unique needs of your makeup artist business, you can mitigate financial risks, protect your assets, and safeguard your reputation in the event of unexpected incidents or lawsuits.

For more, see What to Know About Business Insurance . You can also browse the latest Google search results for makeup artist business insurance .

15. Suppliers and Service Providers

Importance of Supplier and Service Provider Relationships:

Establishing strong relationships with suppliers and service providers is essential for business success:

Reliability and Trustworthiness: Dependable suppliers ensure timely delivery of quality products and services, minimizing disruptions to your operations and maintaining customer satisfaction.

Competitive Pricing: Collaborating with suppliers offering competitive prices enables you to reduce costs, enhance profitability, and remain competitive in the market.

Continuous Supply: Reliable suppliers guarantee consistent access to necessary supplies, preventing shortages and ensuring smooth business operations.

Mutually Beneficial Partnerships: Fostering respectful and mutually beneficial relationships with suppliers fosters loyalty and encourages them to prioritize your business needs.

List of Items and Services from Suppliers and Service Providers:

  • Makeup Products: Foundation, eyeshadows, lipsticks, and other cosmetics sourced from beauty product wholesalers.
  • Tools and Equipment: Makeup brushes, applicators, mirrors, and lighting equipment from beauty equipment suppliers.
  • Disposable Supplies: Cotton pads, wipes, tissues, and disposable applicators from hygiene product distributors.
  • Skincare Products: Cleansers, moisturizers, and other skincare items from skincare product suppliers.
  • Sanitization Supplies: Disinfectants, hand sanitizers, and cleaning solutions from janitorial supply companies.
  • Furniture and Fixtures: Makeup chairs, tables, and storage units from furniture suppliers.
  • Training and Education: Makeup technique workshops and professional development courses from beauty academies and educators.
  • Marketing Services: Graphic design , printing, and advertising services from marketing agencies to promote your business effectively.
  • IT Support: Website hosting, software solutions, and technical assistance from IT service providers to maintain digital infrastructure.
  • Insurance: Liability insurance coverage from insurance companies to protect your business against unforeseen risks.

For more information, see How To Choose a Supplier.

16. Setting Prices

Benefits of Researching Pricing for Your Makeup Artist Business:

Researching pricing before setting rates offers several advantages:

Market Alignment:

Understanding market trends and competitor pricing helps align your rates with industry standards, ensuring competitiveness and attractiveness to potential customers.

Maximized Sales:

Setting appropriate prices prevents overpricing, which can deter customers and lead to lost sales opportunities.

Conversely, avoiding underpricing ensures profitability and sustainability by covering expenses and maximizing revenue potential.

Emphasized Value:

Researching pricing allows you to emphasize the value of your services and justify your rates to customers.

Highlighting the quality, expertise, and unique offerings of your makeup artist business reinforces customer confidence and justifies pricing decisions.

Strategic Balance:

Striking a balance between competitive pricing and profitability is crucial. Aim for a pricing strategy that reflects market demands while adequately compensating for your skills, experience, and overhead costs.

Adjust pricing periodically to remain competitive and responsive to market fluctuations.

See the following for more:

  • Setting the Price of Your Products and Services
  • Search Results for Pricing Strategies for a Makeup Artist Business.

17. Physical Setup

Makeup Artist Business Layout Considerations:

Efficient layout design promotes productivity and safety within your makeup artist business. Considerations include:

  • Workstation Placement: Position makeup stations for easy access and flow of movement. Ensure adequate space between stations to maintain privacy and prevent overcrowding.
  • Storage Solutions: Implement storage systems for organizing makeup products, tools, and equipment. Utilize shelving, drawers, and cabinets to maximize space and keep supplies easily accessible.
  • Sanitation Stations: Install designated areas for hand washing, sanitizing tools, and disinfecting surfaces to uphold cleanliness standards and prevent cross-contamination.

Business Signs Installation:

Proper signage placement is crucial for directing customers and enhancing professionalism:

  • Main Business Sign: Install a prominent sign displaying your business name and logo at the entrance to attract attention and identify your establishment.
  • Location Signage: Place signs at exits, restrooms, and specific areas (e.g., waiting area, consultation room) for clear navigation and customer convenience.
  • Professional Design: Ensure signs are well-designed, featuring clear typography, branding elements, and high-quality materials to convey professionalism and credibility.

Optimizing Your Office Setup:

An organized office facilitates efficient business management:

  • Time Management: Designate specific areas for administrative tasks, scheduling, and client consultations to streamline workflow and prioritize tasks effectively.
  • Productivity Boost: Maintain a clutter-free workspace with adequate storage solutions to minimize distractions and increase productivity.
  • Equipment and Supplies: Equip your office with essential tools, technology, and office supplies for seamless business operations. Invest in quality furniture, ergonomic seating, and adequate lighting to create a conducive work environment.
  • Considerations for the Setup of Your Office
  • Considerations for Your Company Sign.

18. Creating a Website

A website serves as the central hub for your makeup artist business, offering a platform to showcase products, services, and promotions.

Unlike social media, it provides full ownership and control when hosting and registering a domain name.

Utilize your website as a marketing tool by blogging about industry trends and offering valuable insights to build trust and establish expertise with your audience.

For more, see How to Build a Website for Your Business .

19. Hiring Employees

Managing Growth in Your Makeup Artist Business:

Initial Solo Operation:

Running your makeup artist business alone in the early stages can help minimize costs, particularly since payroll expenses can be significant when starting out.

However, as your business grows, managing all aspects of the operation alone may become unsustainable.

Transition to Hiring Employees:

As your business expands, you may need to hire employees to handle various tasks and meet increasing demand for your services.

When hiring, prioritize individuals with relevant qualifications, experience, and strong work ethics to ensure smooth operations and maintain service quality.

Key Job Positions or Outsourced Services for a Growing Makeup Artist Business:

  • Makeup Artists: Responsible for providing makeup services to clients, ensuring quality and satisfaction.
  • Administrative Assistant: Manages administrative tasks such as scheduling appointments, handling inquiries, and maintaining records.
  • Marketing Specialist: Develops and executes marketing strategies to attract new clients and promote business growth.
  • Sales Representative: Focuses on client acquisition and retention, fostering relationships with existing clients and pursuing new business opportunities.
  • Accounting Services: Manages financial tasks including invoicing, bookkeeping, and tax preparation to ensure financial health and compliance.
  • IT Support: Provides technical assistance and maintains digital infrastructure to ensure smooth operation of online platforms and communication channels.
  • Human Resources Consultant: Assists with employee recruitment, onboarding, and compliance with labor laws and regulations.
  • Cleaning Services: Ensures cleanliness and hygiene of workspace, including makeup tools and equipment, to maintain a professional environment for clients.

As your makeup artist business continues to grow, carefully consider which positions or services are essential for supporting your expansion and maintaining high standards of service delivery.

For more, see How and When to Hire a New Employee.

20. Getting Customers Through the Door

When you have reached this step, your business is set up and ready to go, with one more final step, which is important: getting customers through the door.

There are numerous ways to do this, like advertising, having a grand opening , word of mouth, etc.

The following sections will give you a few ideas to spark your creativity and draw attention to your new makeup artist business.

In this step, we’ll cover the following sections:

a.) Marketing Considerations b.) The Market Can Guide You c.) Sample Ad Ideas d.) Joint Venture Ideas

Let’s dig a little deeper into the following sections.

a.) Marketing Considerations

Attracting Customers to Your Makeup Artist Business:

Building Reputation:

Establishing a strong reputation is crucial for attracting customers to your makeup artist business, especially in the initial stages.

Providing exceptional service and garnering positive reviews from satisfied clients can enhance your credibility and attract new customers through word-of-mouth recommendations.

Continuous Marketing Efforts:

Marketing should be an ongoing process for your business.

Consistently promoting your services through various channels, such as social media, networking events, and collaborations, helps maintain visibility and attract potential clients.

Investing in Marketing: While you may not always require the services of a marketing agency or expert, investing in effective marketing techniques can yield significant returns.

Consider allocating a portion of your budget to marketing initiatives that align with your business goals and target audience.

Simplifying Marketing Approach:

Simplify your marketing process by focusing on raising awareness of your business whenever possible.

Utilize opportunities to showcase your work, such as participating in local events, offering promotional discounts, or partnering with complementary businesses for joint marketing efforts.

Simple Methods to Promote Your Business:

  • Social Media Marketing: Utilize platforms like Instagram, Facebook, and Pinterest to showcase your makeup artistry skills, share before-and-after photos of clients, and engage with potential customers.
  • Local Networking: Attend local networking events, bridal fairs, or community gatherings to introduce yourself and your services to potential clients and industry professionals.
  • Referral Program: Implement a referral program where satisfied clients receive incentives for referring new customers to your business, encouraging word-of-mouth marketing.
  • Collaborations: Partner with local businesses, such as photographers, bridal boutiques, or event planners, to cross-promote services and reach new audiences.
  • Online Presence: Ensure your business is listed on online directories and review platforms like Google Business Profile and Yelp to improve visibility and attract local customers searching for makeup artists.

See How To Get Customers Through the Door and our marketing section for ideas on promoting your business.

b.) The Market Can Guide You

Market Awareness:

Staying attuned to customer preferences is crucial for business success. While you may have a specific vision for your makeup artist business, observing market demand for variations is essential.

Ignoring these signs could mean missing out on valuable opportunities for growth and profitability.

Balancing Vision and Market Demand:

While it’s important to stay true to your business vision, being open to adapting to market needs can lead to enhanced customer satisfaction and business success.

Resisting change is natural, but acknowledging and responding to evolving market trends can ensure long-term viability and competitiveness.

Opportunity for Growth:

By paying attention to market signals and considering customer feedback, you can identify areas for expansion or refinement within your business.

Embracing opportunities that align with market demand can lead to increased revenue, customer loyalty, and overall business prosperity.

Final Consideration:

Ultimately, the decision to pivot or stay the course rests with you as the business owner.

However, remaining receptive to market feedback and willing to adapt can position your makeup artist business for sustained success in an ever-changing landscape.

c.) Sample Ad Ideas

1. Headline: “Unveil Your Beauty Potential – Professional Makeup Services Await!”

Transform your look with expert makeup application from our skilled artists. Whether it’s a glamorous evening out or a special event, we’ll enhance your natural beauty and leave you feeling confident and radiant.

2. Headline: “Elevate Your Look – Expert Makeup Artistry Just a Click Away!”

Experience the magic of professional makeup with our team of skilled artists. From flawless complexion to stunning eye makeup, we’ll create a customized look that complements your style and leaves a lasting impression.

3. Headline: “Your Beauty, Our Expertise – Discover the Perfect Makeup Look!”

Step into the spotlight with our professional makeup services. Whether you’re a bride-to-be, attending a gala, or simply want to pamper yourself, our talented artists will ensure you look and feel your absolute best.

4. Headline: “Unleash Your Inner Beauty – Book Your Makeup Transformation Today!”

Unlock your beauty potential with our expert makeup services. From subtle enhancements to bold statement looks, our skilled artists will bring your vision to life and leave you feeling empowered and confident.

5. Headline: “Be Bold, Be Beautiful – Experience Professional Makeup Artistry!”

Elevate your beauty routine with our professional makeup services. Whether it’s for a photoshoot, special occasion, or simply a day of self-care, our experienced artists will create a flawless look that highlights your unique features.

d.) Approachable Businesses for Joint Ventures:

  • Beauty Salons: Partner with local beauty salons to offer combined makeup and hairstyling services for special occasions like weddings or proms.
  • Photography Studios: Collaborate with photography studios to provide makeup services for photo shoots, ensuring clients look their best in front of the camera.
  • Wedding Planners: Form alliances with wedding planners to offer comprehensive bridal packages including makeup, hair, and event coordination services.
  • Spas and Wellness Centers: Team up with spas and wellness centers to offer makeup services as part of their pampering packages, attracting clients seeking a full beauty experience.
  • Fashion Boutiques: Establish partnerships with fashion boutiques to provide makeup services for fashion shows, runway events, or promotional campaigns.
  • Event Venues: Strike deals with event venues to offer makeup services as part of their event packages, catering to clients hosting special events like galas or corporate gatherings.
  • Cosmetic Retailers: Collaborate with cosmetic retailers to provide makeup application services for customers purchasing products, enhancing their shopping experience and increasing sales.
  • Modeling Agencies: Partner with modeling agencies to offer makeup services for models attending castings, fittings, or photo shoots, ensuring flawless appearances for professional opportunities.
  • Fitness Centers: Join forces with fitness centers to offer post-workout makeup touch-up services, allowing clients to transition seamlessly from the gym to their next activity.
  • Online Influencers: Collaborate with beauty influencers or bloggers to promote makeup services to their followers, leveraging their online presence to reach a wider audience and attract new clients.

Approach these businesses with a mutually beneficial proposal outlining how the joint venture can enhance both parties’ offerings and provide added value to customers.

Effective joint ventures capitalize on complementary strengths and resources to create synergistic partnerships that benefit all involved.

Also see How To Create A Joint Venture

Points To Consider

Next, for your makeup artist business, let’s review essential points to consider

We will cover sections, including tips to improve the setup of your makeup artist business, equipment, alternatives to starting from scratch, and more.

After that, you’ll reach the “Knowledge Is Power” segment, where you can access resources containing valuable information.

Key Points to Succeed in a Makeup Artist Business

Critical Points to Succeed in the Setup Phase of a Makeup Artist Business:

  • Business Plan: Develop a comprehensive business plan outlining your goals, target market, services offered, pricing strategy, and marketing plan .
  • Legal Requirements: Register your business, obtain necessary permits and licenses, and ensure compliance with local regulations and tax obligations.
  • Branding: Establish a strong brand identity, including a memorable business name, logo, and cohesive visual elements that reflect your style and values.
  • Portfolio Development: Build a diverse portfolio showcasing your skills and previous work to attract potential clients and establish credibility.
  • Marketing Strategy: Create a marketing plan outlining how you will promote your business through online channels, social media, networking, and collaborations.
  • Equipment and Supplies: Invest in high-quality makeup products, tools, and equipment necessary for providing professional services.
  • Pricing Structure: Determine competitive pricing for your services based on factors such as market demand, expertise, and overhead costs.
  • Online Presence: Set up a professional website and social media profiles to showcase your work, attract clients, and engage with your audience.
  • Networking: Establish connections with other professionals in the industry, such as photographers, hairstylists, and event planners, to expand your network and potential client base.
  • Client Communication: Develop effective communication skills to understand clients’ needs, build rapport, and ensure client satisfaction during initial consultations.

Critical Points to Succeed in the Operation Phase of a Makeup Artist Business:

  • Consistent Quality: Maintain high standards of service delivery and consistently exceed client expectations to build a strong reputation and foster repeat business.
  • Customer Service: Prioritize excellent customer service, including prompt responses to inquiries, accommodating client requests, and addressing feedback or concerns promptly.
  • Staffing: Hire skilled and reliable staff members who align with your brand values and provide adequate training and support to ensure consistent service quality.
  • Employee Turnover : Implement strategies to minimize employee turnover, such as offering competitive compensation, providing opportunities for growth and development, and fostering a positive work environment.
  • Workflow Efficiency: Streamline business operations and workflows to maximize productivity and minimize downtime, ensuring smooth service delivery and client satisfaction.
  • Financial Management: Keep track of expenses, revenue, and cash flow, and regularly review financial performance to make informed decisions and ensure business sustainability.
  • Marketing and Promotion: Continuously market your services through various channels to attract new clients and retain existing ones, adapting strategies based on market trends and client feedback.
  • Client Relationships: Build strong relationships with clients through personalized experiences, loyalty programs , and ongoing communication to encourage repeat business and referrals.
  • Adaptability: Stay updated on industry trends, client preferences, and emerging technologies to adapt your services and offerings accordingly, maintaining relevance and competitiveness in the market.
  • Continuous Improvement: Seek feedback from clients and staff, evaluate business processes, and invest in professional development to continuously improve service quality and business performance .

Ideas to Make a Makeup Artist Business Stand Out:

  • Specialized Services: Offer niche services such as bridal makeup, special effects makeup, or makeup for photoshoots, catering to specific client needs and preferences.
  • Customized Packages: Create customizable makeup packages tailored to different occasions or client preferences, providing flexibility and personalized experiences.
  • Mobile Services: Offer on-location makeup services for events, weddings, or photo shoots, providing convenience for clients who prefer to get ready at their desired location.
  • Eco-Friendly Approach: Use cruelty-free and eco-friendly makeup products, appealing to environmentally-conscious clients and setting your business apart in the market.
  • Collaboration with Other Professionals: Partner with hairstylists, photographers, or event planners to offer bundled services or referral programs, expanding your client base and network.
  • Virtual Consultations: Provide virtual makeup consultations or tutorials, offering expert advice and recommendations to clients worldwide, irrespective of location.
  • Membership Programs: Implement loyalty programs or membership tiers offering discounts, exclusive perks, or early access to new services, fostering customer loyalty and retention.
  • Social Media Presence: Maintain a strong and engaging presence on social media platforms, showcasing your work, sharing makeup tips, and interacting with followers to build a loyal online community.
  • Pop-Up Events: Organize pop-up makeup events at local venues, malls, or community centers to reach a wider audience and attract new clients.
  • Continuing Education: Stay updated on the latest makeup trends, techniques, and industry developments through workshops, seminars, and certifications, positioning yourself as an expert in your field.

Ideas for Add-Ons for a Makeup Artist Business:

  • Hairstyling Services: Expand your offerings by providing hairstyling services alongside makeup application, offering clients a one-stop beauty destination.
  • Skincare Consultations: Offer personalized skincare consultations or facials to complement makeup services, addressing clients’ skincare concerns and enhancing their overall look.
  • False Eyelash Application: Provide false eyelash application services, offering various styles and customization options to enhance clients’ eye makeup looks.
  • Makeup Workshops: Host makeup workshops or classes for individuals or groups, teaching makeup application techniques and sharing insider tips for achieving professional results.
  • Brow Shaping and Tinting: Offer eyebrow shaping and tinting services to enhance clients’ brows, providing a polished and cohesive look to their makeup.
  • Special Events Packages: Create packages for special occasions such as weddings, proms, or corporate events, offering bundled makeup services at discounted rates.
  • Airbrush Makeup: Invest in airbrush makeup equipment to offer airbrush makeup services, providing long-lasting and flawless makeup application for clients.
  • Body Makeup: Extend your services to include body makeup for events like weddings or photo shoots, covering imperfections and ensuring a cohesive look from head to toe.
  • Bridal Trials: Provide bridal makeup trials for brides-to-be, allowing them to test different makeup looks before their big day and ensuring satisfaction with the final result.
  • Makeup Product Sales: Retail makeup products or beauty tools used during services, allowing clients to purchase their favorite products for at-home use and generating additional revenue for your business.

Hours of Operation:

Hours of operation for a makeup artist business typically revolve around client appointments and industry demands. Consider offering flexible hours to accommodate clients, including evenings and weekends.

Depending on clientele, early morning appointments for events like weddings may be necessary.

Aim for consistency in scheduling to build a reliable client base, while remaining open to adjustments based on client preferences and seasonal demands.

Equipment and Supplies

A List of Equipment and Supplies to Consider for a Makeup Artist Business:

  • Makeup Brushes: Various brushes for applying foundation, eyeshadow, blush, etc.
  • Makeup Palette: Assortment of colors for eyeshadow, blush, contouring, etc.
  • Foundation: Range of shades to match different skin tones.
  • Concealer: High-coverage concealer for covering blemishes and dark circles.
  • Setting Powder: Translucent or tinted powder to set makeup and reduce shine.
  • Eyeliner: Pencils, gels, or liquids for defining the eyes.
  • Mascara: Different types for volumizing, lengthening, or curling lashes.
  • Eyebrow Products: Pencils, powders, or gels for filling and shaping brows.
  • Lipstick/Lip Gloss: Variety of shades and finishes for lips.
  • Makeup Remover: Gentle cleanser or wipes for removing makeup.
  • Skincare Products: Moisturizer, primer, and setting spray for prepping and finishing makeup.
  • Makeup Sponges: Beauty blenders or makeup wedges for blending.
  • Makeup Case/Bag: Organized storage for transporting makeup and equipment.
  • Mirror: Large and well-lit for makeup application.
  • Disposable Applicators: Mascara wands, lip brushes, etc., for hygienic application.
  • Sanitizing Products: Alcohol spray or wipes for sanitizing tools between clients.
  • Disposable Gloves: For hygienic application, especially for sensitive services like eyebrow shaping.
  • Tweezers: Precision tweezers for brow grooming.
  • Makeup Chair: Comfortable and adjustable for clients during makeup application.
  • Lighting: Bright and natural lighting for accurate makeup application.
  • Tissues/Cotton Pads: For cleaning brushes and correcting makeup mistakes.
  • Hair Accessories: Clips, hair ties, etc., for styling hair during makeup application.
  • Client Consultation Forms: To record client preferences, allergies, and concerns.
  • Business Cards/Marketing Materials: For promoting services and networking opportunities.
  • First Aid Kit: For addressing minor injuries or accidents during makeup application.

Focusing on your skill set is crucial before starting a makeup artist business to ensure competence in various aspects of the venture.

Evaluate if you possess necessary skills like makeup application, customer service, and business management.

Lack of proficiency in any area can be remedied through learning or hiring. Below are essential skills for a makeup artist business owner:

  • Makeup Application: Proficiency in various makeup techniques, including foundation matching, contouring, and eyeshadow blending.
  • Creativity: Ability to conceptualize and execute diverse makeup looks tailored to individual client preferences and occasions.
  • Customer Service: Strong interpersonal skills to build rapport with clients, understand their needs, and deliver satisfactory services.
  • Business Management: Knowledge of basic business principles, such as budgeting, scheduling, and inventory management.
  • Communication: Effective communication skills to articulate ideas, negotiate contracts, and resolve client concerns.
  • Marketing: Understanding of marketing strategies to promote services, attract clients, and maintain a strong online presence.
  • Time Management: Efficient organization and time allocation to accommodate multiple clients and appointments.
  • Adaptability: Ability to adapt to diverse client preferences, changing trends, and unforeseen challenges in the industry.
  • Hygiene and Safety: Adherence to strict hygiene standards and knowledge of safety protocols to prevent skin reactions and infections.
  • Continuous Learning: Willingness to stay updated on industry trends, new techniques, and product innovations through ongoing education and training.

Prioritize honing these skills or acquiring them through education and practice to ensure success in running a makeup artist business.

For more, see The Essential Skills To Run a Business

Considering a Makeup Artist Business For Sale

  • Immediate Revenue: Begin earning income from the moment you take over the business, as opposed to starting from scratch and waiting for clientele to build up.
  • Bypass Startup Phase: Avoid the challenges and uncertainties of the startup phase, such as establishing brand recognition and developing operational procedures.
  • Assessed Viability: Evaluate the business’s performance and profitability before investing, reducing the risk associated with starting a new venture.
  • Financial Transparency: Gain insight into the business’s financial performance, including revenue, profit, and expenses, which aids in informed decision-making.
  • Existing Customer Base: Acquire an established customer base, providing a foundation for future growth and revenue generation.
  • Established Reputation: Benefit from the business’s existing reputation and brand recognition, saving time and effort on building credibility in the market.

Drawbacks of Buying an Established Makeup Artist Business:

  • Higher Costs: Purchasing an established business typically involves paying a premium for goodwill, which includes the value of the customer base and reputation.
  • Customer Retention Challenges: Implementing changes to the business may risk alienating existing customers, potentially leading to customer loss and revenue decline.
  • Inherited Reputation: Assume responsibility for the business’s reputation, whether positive or negative, which may impact customer perceptions and loyalty.

Consider these factors carefully when evaluating the purchase of an existing makeup artist business, weighing the advantages and disadvantages to make an informed decision aligned with your business goals and resources.

The latest search results for a makeup artist business for sale and others in the same category.

See our article on performing due diligence for buying a business if you find something promising.

Franchise Opportunities Related to a Makeup Artist Business

Pros of Owning a Franchise:

  • Proven Business Model: Follow a pre-established plan provided by the corporate office, reducing the need for extensive market research and business planning.
  • Brand Reputation: Benefit from the established brand reputation and marketing efforts of the franchise , which can attract customers more easily.
  • Comprehensive Training: Receive thorough training and support from the corporate office, ensuring you understand all aspects of the business before launching.
  • Corporate Support: Access ongoing support and guidance from the corporate office, including assistance with marketing, operations, and troubleshooting.

Cons of Owning a Franchise:

  • High Costs: Initial franchise fees, ongoing royalties, and other expenses can be significant, requiring a substantial investment upfront.
  • Limited Autonomy: Must adhere to the franchisor’s rules and regulations, limiting your ability to make independent decisions or implement changes without corporate approval.
  • Product and Service Restrictions: Restricted to offering only approved products and services, limiting flexibility and innovation in your offerings.
  • Operational Constraints: Required to operate the business according to the terms outlined in the franchise agreement, potentially limiting your ability to adapt to local market conditions or implement unique strategies.
  • Ongoing Fees: In addition to initial costs, ongoing franchise fees and royalties are typically required, impacting your profitability over time.

Exploring franchise opportunities outside of the makeup artist industry may uncover related businesses that offer similar advantages and challenges.

Use the provided link to explore franchise options and consider how they align with your goals and preferences.

See the latest search results for franchise opportunities related to this industry.

Knowledge Is Power if You Use It!

There are many sources of information that you may not have considered to increase your knowledge for starting and running a makeup artist business. Many of them are probably ones you may not have considered.

The good news is that the sections below cover a lot of material, and I have made it easy for you by providing links to search results.

You don’t have to focus on what to look for; instead, click the links that interest you and explore the search results.

You can explore now or bookmark this page to return another time.


Being familiar with the terminology in your industry is a must. You can pick it up as you gain more experience.

For now, you can see the list below to get you started.

  • Primer: A base applied before makeup to smooth the skin’s surface and enhance makeup longevity.
  • Foundation: A base makeup applied to even out skin tone and provide a smooth canvas for further makeup application.
  • Concealer: A highly pigmented product used to cover imperfections, dark circles, and blemishes.
  • Setting Powder: Translucent or tinted powder applied over foundation and concealer to set makeup and reduce shine.
  • Contour: Makeup technique using darker shades to create shadows and define facial features.
  • Highlighter: Product applied to accentuate and bring forward features by adding a luminous glow.
  • Blush: Pigmented product applied to the cheeks to add color and enhance complexion.
  • Eyeshadow: Pigmented product applied to the eyelids to add color and dimension.
  • Eyeliner: Product applied along the lash line to define and enhance the eyes.
  • Mascara: Product applied to the eyelashes to enhance length, volume, and definition.
  • Brow Products: Products such as pencils, powders, or gels used to fill, shape, and define eyebrows.
  • Lipstick: Pigmented product applied to the lips to add color and enhance their appearance.
  • Lip Liner: Product applied along the lip line to define and shape the lips and prevent lipstick bleeding.
  • Setting Spray: Product sprayed over finished makeup to set and lock it in place for extended wear.
  • Makeup Brushes: Tools used to apply and blend makeup products effectively.
  • Beauty Blender: Makeup sponge used to apply and blend liquid or cream products for a seamless finish.
  • Pigmentation: The intensity of color in makeup products.
  • Blending: Technique used to seamlessly merge different makeup products for a natural and cohesive look.
  • Stippling: Method of applying makeup using a stippling brush to create an airbrushed effect.
  • Cut Crease: Eyeshadow technique involving a defined line between lid and crease colors for a dramatic look.

Trends and Statistics

Examining industry trends and statistics provides insights into consumer preferences, emerging techniques, and market demands.

It helps in adapting services, staying competitive, and making informed business decisions. Understanding industry dynamics is crucial for sustained success and relevance in the makeup artist business.

See the latest search results for trends and statistics related to the makeup artist industry.


Trade associations provide industry updates and networking opportunities, aiding professional growth. Access to resources, such as seminars and conferences, fosters knowledge exchange and skill enhancement.

Joining trade associations is beneficial for staying informed and connected within the industry.

See the search results for associations for a makeup artist business and the benefits of Joining the Chamber of Commerce.

The Makeup Artists

Analyzing established makeup artist businesses offers insight into industry trends, potential gaps, and competitive advantages.

It enables you to identify unique selling points and areas for improvement, ensuring a strategic approach to business development and differentiation in the market.

See the latest search results for the top top makeup artists.

Customer Expectations

Analyzing search results for customer expectations provides valuable insights to meet and exceed their needs.

Understanding their perspective aids in tailoring services and addressing potential issues preemptively, ensuring comprehensive customer satisfaction.

Dedicate time to this aspect to refine your services and ensure all aspects are addressed effectively.

See the search results related to customer expectations for makeup application.

Tips For Makeup Application

Exploring makeup application tips enhances skills for both novices and experts.

Experienced artists may discover new techniques or perspectives, while novices gain valuable insights to improve their skill set and knowledge base.

Continuous learning and adaptation are key to mastering the art of makeup application.

See the latest search results for makeup application to gain tips and insights.

Tips for Running a Makeup Artist Business

Exploring tips for running a makeup artist business can spark innovative ideas and deepen industry knowledge.

Additionally, learning how to avoid common issues enhances business efficiency and longevity.

Leveraging such insights contributes to professional growth and ensures smoother operations in the makeup artist industry.

See the latest search results about insights into running a makeup artist business.

What To Avoid When Running a Makeup Artist Business

Learning from others’ mistakes is crucial in business. Explore the provided link to discover pitfalls to avoid in your makeup artist business.

Understanding common missteps helps in strategizing effectively and ensuring smoother operations for long-term success.

See the latest search results about mistakes to avoid in your makeup artist business.

Interviews With Makeup Artist Business Owners

Interviews with experienced makeup artists provide valuable insights and tips for running a successful business.

Learning from their experiences offers practical knowledge and guidance, helping navigate industry challenges and avoid common pitfalls.

Such insights are instrumental in expanding knowledge and refining strategies for sustained success in the makeup artist industry.

See the latest search results for interviews with makeup artist business owners.

Publications offer tips and insights on makeup artistry, aiding skill enhancement and industry knowledge.

Magazines, books, and online articles cover trends, techniques, and business strategies relevant to makeup artists.

Regularly exploring reputable publications enriches professional development and fosters adaptability in the makeup industry.

See the search results for makeup artist books.

Discussion Forums

Engaging in makeup artist discussion forums fosters networking and industry insights. Understanding customer perspectives aids in business improvement.

These forums provide platforms for dialogue and relationship-building within the makeup artist community, enhancing professional growth and customer satisfaction.

See the latest search results related to makeup artist discussion forums.

Online or local educational courses enhance skills and knowledge for managing a makeup artist business effectively. These courses offer practical insights into client relations, technique refinement, and business management.

Continuous learning ensures staying competitive and adaptable in the makeup industry.

See the latest courses that could benefit a makeup artist business owner . Also, see our management articles for tips and insights for managing your business.

Subscribing to leading makeup application blogs offers industry insights and fresh ideas. Regularly curating your subscriptions ensures a quality information feed, eliminating outdated or low-value sources.

This approach builds a valuable resource pool for staying informed and inspired in the makeup artist field.

Look at the latest search results for top makeup application blogs to follow.

Service Based Business Tips

Analyzing data in the service sector aids in managing and enhancing a makeup artist business. Continuous review enables adjustments for sustainability and long-term success.

Understanding client preferences, market trends, and industry standards fosters growth and competitiveness in the field.

Look at the latest search results for service tips and insights to follow.

Keeping up to date with news stories through media outlets offers insight into the makeup artist industry. It provides updates on trends, techniques, and noteworthy artists.

Following reputable sources ensures access to relevant information, aiding in professional development and staying current with industry dynamics.

See the latest results for makeup artist news.

YouTube provides a wealth of daily content for visual learners interested in makeup artistry. With a continuous stream of new videos, viewers can explore various techniques and trends.

Related videos displayed during playback expand learning opportunities, offering a comprehensive source of information in related to makeup artistry. YouTube videos related to makeup application.

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Resources for Your Growing Business

How to start a makeup business in 10 steps.

How to Start a Makeup Business in 10 Steps

Why Start a Makeup Business?

Types of businesses in the cosmetic industry, what is the growth potential for a makeup business, 10 steps for how to start a makeup line, bonus tips for success, start your makeup business.

The beauty industry is constantly growing and evolving. New trends are always emerging, which creates opportunities for entrepreneurs in the beauty space.

Whether you want to create a product to sell in a store or launch your own digital storefront, there are many ways to achieve success as a beauty guru. 

In this 10-step guide, you’ll discover what it takes to start a makeup business, market your own line and scale your company to success. 

There are many reasons to start a cosmetic business. Here are a few of the most popular inspirations for entrepreneurs to get started in the beauty space:

  • The ability to start your own brand
  • Fulfill the high demand for cosmetics
  • Pursue your passion for beauty
  • Set your own prices and scale your income
  • Sell products in-store or online (remote income)

There is no right or wrong answer when it comes to your “Why” for starting a cosmetic business. Considering your motivations will help you get focused on your end-goal and see your business through to success. 

business plan for makeup artist

If you want to start a makeup business, there are dozens of ways to go. Choosing a focus is helpful when you’re starting to build your brand . Your niche could be one specific type of product or a line of products that is meant for a very specific type of consumer.

Choosing a niche will make it easier to hone in on your target market, brand your business effectively and stand out in a sea of other beauty brands.

Traditional Makeup Products

Blushes, lipsticks, eyeliners, mascaras, foundation and eyeshadows are all very common makeup products. However, new businesses that get into makeup production create their own lines of these products all the time.

Each of these products comes with a wide range of variations. For example, when it comes to lipsticks, you have glosses, crayons, mattes, metallics and more. This is on top of all of the color options.

When you decide to create any of these products, you will likely need to put your own personal twist on them and create a themed collection. 

Please note that creating products like these may take several rounds of testing formulas and measuring qualitative aspects since anything you release must be safe for the skin.

Over the past few years, eyelashes have been a major trend. False lashes are a relatively easy product to sell since they don’t require as much product development as other makeup products.

For the most part, developing a lash product involves ordering the lash styles you like from a supplier and packaging them with your branding. You can sell your lashes in your own store, either online or in a physical storefront. 

Alternatively, you can sell your lashes at other makeup retailers like Sephora, Ulta or even drugstores.

Aside from the lashes themselves, it is very important to consider what type of lash glue you are selling with your lashes. Since the adhesive goes so close to the user’s eye, you need to ensure that it’s not harmful if it comes in contact with the eye.

Body Makeup

Body makeup works very similarly to concealer, foundation and other makeup you’d use on your face. The purpose of body makeup is to help cover up blemishes, even out your skin tone and get the perfect amount of glow.

Since it is similar in nature to many traditional makeup products, product development and the retail process are very similar.

All-Natural Makeup

People are becoming more aware of the ingredients they are putting in and on their bodies. This has created a demand for clean ingredient makeup products. 

Consider creating products that are plant-based—nixing chemicals can do wonders for your business. These products are a bit more expensive to manufacture, but there are people who are willing to pay a premium for natural products.

Luxury Makeup

There are people who are willing to invest hundreds of dollars in their makeup even if it’s not made from all plant-based materials. These are typically people who are skilled in the makeup realm—such as makeup artists—and know that high-quality products come at a high price point.

Create a product with the highest quality ingredients available if your goal is to target this market.

The beauty industry is growing quickly as trends evolve and multiply rapidly. As of 2019, the cosmetics industry is worth $532 billion and it is slated to exceed a market value of $805 billion by 2023 . Cosmetic products and skincare alone contribute to nearly 40% of that value. 

Additionally, the profit margins for makeup businesses are at an average of 40% and can be up to 80%. As a small makeup business, you’ll likely fall right around the average profit margin.

It is important to note that the cosmetics sector has a few main players that run the show. Not all brands will grow at this rate.

This bit of information should not dissuade you from starting a cosmetic business, but should help you to shape your expectations accordingly.

Starting your own business is exciting, but it can also be confusing if you need help knowing where to start. While there are many paths to success, we’ve outlined the 10 steps you need to help you get started on the right track. With this guide, you’ll have an established beauty brand in no time. 

1. Choose a Product

Choose a product that you can create with a unique touch that sets it apart from the competition. You should choose a product that interests you, but you should also ensure there is a demand for what you want to produce.

It’s also wise to consider what it will cost you to produce an item. This will help you set realistic margins and earn a handsome profit on every sale. 

We recommend starting with only one or two cosmetic products before growing your business. By choosing one or two beauty products, you can perfect the process and start to build your customer base without a ton of pressure.

2. Create a Business Plan

Before you start developing your product, you should make a business plan. This outlines what you want to sell, who you want to sell it to and how you plan to sell it.

This business plan will be used primarily for your own reference, but it will also help if you are pitching for partnerships, loans, grants or investors.

Your business plan should include:

  • A company overview
  • Market research analysis
  • The legal structure and general organization of your business
  • A breakdown of your beauty products
  • An overview of your marketing and sales strategy
  • A detailed financial outlook
  • Any and all files related to your business (contracts, legal documentation, tax information, etc.) 

In this step, you work out the logistics of your business. Consider things like how much inventory you plan to hold and what the ordering and shipping process looks like. You can also outline how you will send invoices for your makeup business .

Really dive deep into your target audience. See how potential competitors are serving this audience and figure out how you can do it better, making your brand stand out from the competition.

3. Get Funding

Starting a business requires capital and there are several ways to come up with this capital. 

You could fund your business with your own savings. However, if you don’t have the money of your own, you have the option of either borrowing the money or seeking investors.

To take out a business loan, you can start by reaching out to your bank. We encourage you to shop around with other banks to find the best interest rates. Also, check out what the Small Business Administration has to offer.

If you decide to go with an investor, determine if you want a partner who is hands on or if you’d prefer a silent investor. Investors could be family members, friends or business associates. Ideally, you’d want somebody who is trustworthy and has the amount of money that you need.

Additionally, some local organizations have grants available for new business owners. This money is often free, meaning you don’t have to pay it back. Google “business grants in [your location]” to find local programs.

Startup costs for a cosmetic business will vary based on the product you decide to sell and how large of an operation you are looking to run, but there are some basic costs that are pretty much standard across the board.

Here are some investments you may to make when starting your cosmetic business: 

  • Limited liability company (LLC): $125
  • Branding and website: $2,000+
  • Product photography or camera equipment: Will vary
  • Product development: $5,000+
  • Warehouse: Varies by size and location
  • Marketing and ads: Will vary
  • Packaging: Will vary

There are cheaper alternatives to some of these investments, however pinching pennies may reduce the quality of your product and branding. Your initial goal may be to start small and then scale up once you have revenue coming in.

4. Take Care of the Legalities

When you start a makeup business, you will need to register your business. An LLC should suffice, but a “doing business as” (DBA) or corporation may work better. How you classify your business will depend on local legal requirements.

It’s important that your business is its own legal entity. In the event that an accident occurs due to one of your cosmetic products, you’ll want to make sure you’re protected as an individual.

You will also need to seek a tax identification number for your business entity so that you can pay taxes. This is called an employer identification number (EIN).

Some cosmetic and beauty products require approval by the Food and Drug Administration (FDA). We encourage you to check out the cosmetics page of their website for specific guidelines on developing and labeling your product.

Additionally, you should seek legal assistance if you plan on patterning any element of your brand.

5. Build Your Brand

A brand is essentially the personality you build for your business. It should be designed to connect with your target audience. 

You breathe life into your brand by creating an aesthetic that includes a color palette, logo and the like. Additionally, you’ll develop a voice for your brand that shines through in any copy on your website, social media and packaging.

6.  Develop Your Product

You have your ideas and plan all laid out. You also have your business model established and the funding ready to go. It is time to develop your product. Everything about your product should be highly representative of your brand.

Hammer out the specifics, including sizes, colors to textures. At this point, you’ll also want to work out packaging. Be very intentional with your packaging because it makes a world of difference. 

Pay close attention to the materials and ingredients you use when you manufacture cosmetics. For example, if sustainability is one of your brand’s values, plastic packaging is not on-brand. 

Finally, make sure your product is worth what you plan to charge for it. Overcharging customers will not bring them back.

7. Test Your Products

Order samples of your products so that you can test them. Make sure they are the quality you expected in terms of size, color and texture. You should check other qualitative measures such as how waterproof the product is, or how long it lasts.

You may have to go through several rounds of testing before getting it just right.

8. Design a Digital Storefront

Many makeup businesses excel in the world of e-commerce. Even if you plan to sell your products in physical stores, you’ll likely opt for an online storefront as well (and factor it into your business model). 

Your website should include a home page, an ‘about’ page, a contact page and shop pages. The shop pages should be easily searched, sorted and filtered so that your customers can find what they are looking for with ease.

Ensure that you use a secure paywall so your customers’ sensitive information is never compromised. Adding payment features like PayPal or plan options also enrich the user experience.

You have two options when it comes to building your online storefront. You can either create it yourself with a drag-and-drop site like Squarespace or you can hire a professional to build it for you.

We recommend hiring a professional so that your site meshes perfectly with your brand and offers a seamless user experience for your customers.

9. Create a Marketing Strategy

It is time to develop a marketing strategy. If you are sticking to e-commerce for your makeup business, both advertisements and content marketing are good options.

Here are a few approaches you can take when creating your marketing strategy:

  • Paid ads : Run targeted ads on Facebook, Twitter and Instagram
  • Social media marketing : Create engaging content to build a community of followers who could be potential customers
  • Search engine optimization : Use SEO to target keywords that your potential customers would be searching
  • Influencer marketing : Hire people with large social media followings to talk about using your products and encouraging their followers to purchase their own

Your marketing strategy should depend greatly on your target audience. Design your marketing strategy so that it speaks with your target audience. 

This goes for both messaging and the delivery of the message. Speak to them in a language that resonates with them, and make sure you’re delivering the message on a platform that they spend time on.

10. Launch Your Products

Once you have everything ready to go, it is time to launch. Get your followers and supporters excited for the big day and start generating sales. If you’ve followed the steps in this guide, hopefully you’ll have a line of customers waiting at your physical or virtual storefront!

business plan for makeup artist

Every entrepreneurial journey is unique, especially in the cosmetics industry where there are so many ways to go when starting a cosmetics business. However, there are some business practices that are universal. Here are a few tips to get customers and grow your makeup business.

Master Social Media

If you are already known and trusted in the online world of makeup—let’s say you’re a respected makeup artist—you will find it much easier to sell your beauty products.

Think about the people who climbed to the top of the cosmetics industry on YouTube.  They built personal brands that exemplified their makeup artistry and later went on to create makeup collections of their own.

This process will likely look different for you. But studying their journeys from makeup artists and influencers to creators of makeup collections will give you ideas for your own brand strategy.

Prioritize Customer Appreciation 

Let your customers know you appreciate them in a few ways. Use referral systems and giveaways to send free or discounted products to loyal customers.

These small things show your customers how grateful you are for their loyalty to your cosmetics business.

Send Public Relations Boxes

Investing in influencer marketing and sending our public relations (PR) boxes whenever you launch a new collection is a strategy that many successful makeup businesses use. 

Seeing all of your new products laid out in an on-brand PR box will really get people excited about your collection. And people will be more likely to buy your products when an influencer they know and trust talks about them.

Prioritize Inclusivity

Many beauty brands create products that are centered around white consumers. They fail to create shades of their products that work for people with darker shades of skin, and their branding often fails to embrace diversity.

Think about how you can include all makeup fans when you design and market your products.

Now that you’re familiar with the basics of the makeup industry, the manufacturing of cosmetics and the 10 steps for building a successful business, you are ready to bring your idea to life.

There are so many possibilities for people who dream of creating a makeup collection of their own. We are confident that you’ll have success in the industry once you set up a solid strategy and get to work.

So what do you say? Are you ready to start your cosmetics business?


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How To Write a Business Plan for Makeup Artist in 9 Steps: Checklist

By henry sheykin, resources on makeup artist.

  • Financial Model
  • Business Plan
  • Value Proposition
  • One-Page Business Plan

Are you passionate about makeup and dreaming of starting your own business as a makeup artist? Well, you're in luck! The makeup artist industry in the US is booming, with an increasing demand for skilled artists who can provide a range of services tailored to their clients' needs. According to the latest statistics, the industry is projected to grow at a rate of 7.3% annually over the next five years. So, if you've been contemplating how to turn your makeup skills into a successful business venture, then this blog post is just for you!

Before diving into the exciting world of entrepreneurship, it's crucial to outline a solid business plan that will guide your every step. This 9-step checklist will help you write a comprehensive business plan that covers everything from market research and target audience analysis to financial planning and branding strategy. By following these steps, you'll be well on your way to establishing yourself as a successful makeup artist in the thriving beauty industry.

So, let's kickstart this journey by diving into the first step: researching the makeup artist industry. Stay tuned for the next section where we'll explore how to identify your target market and determine their specific needs. By understanding the industry landscape and your potential customers, you'll be able to develop a business that truly caters to their desires. Start preparing yourself to embark on an exciting and rewarding venture as a makeup artist!

  • Research the makeup artist industry
  • Identify target market and determine customer needs
  • Conduct market analysis and competitor research
  • Develop a unique value proposition
  • Determine startup costs and secure funding
  • Create a business structure and register the business
  • Identify key partnerships and suppliers
  • Develop a marketing and branding strategy
  • Prepare a detailed financial plan

Research The Makeup Artist Industry

Before starting a business as a makeup artist, it is crucial to thoroughly research the industry. This research will provide you with valuable insights into current trends, competition, and opportunities available for makeup artists in the market.

One important aspect of researching the industry is understanding the demand for makeup artistry services. Look for data and statistics that show the growth rate of the industry and the potential market size. This information will help you gauge the viability and profitability of your business.

Additionally, research the latest trends and techniques in the makeup industry. Understand the preferences of your target market and stay updated with new products and techniques. Staying ahead of the curve will set you apart from your competition and attract more clients.

Another essential aspect of your research should be identifying the key players and competitors in your area. Study their business models, pricing structures, and marketing strategies to identify what sets them apart and what you can learn from them.

  • Research industry trends and growth rate
  • Understand client preferences and market demands
  • Stay updated with new products and techniques
  • Identify key players and competitors

Tips for researching the makeup artist industry:

  • Attend beauty industry conferences and trade shows to network and gain insights from industry experts.
  • Read industry publications, blogs, and forums to stay informed about the latest trends and developments.
  • Reach out to established makeup artists in your area and request an informal meeting to learn from their experiences.
  • Follow industry influencers and professionals on social media to stay updated with their insights and recommendations.

Identify Target Market And Determine Customer Needs

Identifying the target market and determining the specific needs of your potential customers is crucial for the success of your makeup artist business. By understanding your target market, you can tailor your services and marketing efforts to meet their expectations and stand out from the competition.

Begin by conducting thorough market research to gain insights into the preferences and trends within the makeup industry. Study demographic factors such as age, gender, location, and income levels to identify the segments of the population that are most likely to be interested in your services.

Identify your ideal customer persona by creating a detailed profile that includes factors such as their age, occupation, lifestyle, and interests. This will help you narrow down your target market and better understand their specific needs and preferences.

Once you have identified your target market, conduct surveys, interviews, or focus groups to gather feedback and insights directly from potential customers. This will allow you to understand their pain points, desires, and expectations when it comes to makeup services.

  • Consider offering specialized services targeted towards specific niches, such as bridal makeup or editorial makeup, to attract a focused customer base.
  • Stay up to date with current trends in the makeup industry to ensure that your services align with the demands of your target market.
  • Build relationships with your customers by offering excellent customer service and personalized experiences to meet their individual needs.

By identifying your target market and determining their specific needs, you can customize your services and marketing strategies to effectively reach and engage your ideal customers. This will ultimately lead to increased customer satisfaction, loyalty, and ultimately, the success of your makeup artist business.

Conduct Market Analysis and Competitor Research

Conducting a comprehensive market analysis and competitor research is crucial for the success of your makeup artist business. It allows you to gain a deeper understanding of the industry landscape, identify your target market, and analyze the competition.

To begin, research the makeup artist industry to gain insights into the current trends, demands, and opportunities. This can involve studying market reports, industry publications, and attending beauty conventions or seminars. Understanding the industry will help you position your services effectively and cater to the evolving needs of your customers.

Next, identify your target market and determine their specific needs and preferences. Consider factors such as age, gender, location, and occasion when defining your target audience. This will help you tailor your services and marketing efforts to attract and retain your ideal customers.

Conduct competitor research to analyze the strengths and weaknesses of other makeup artists in your area. Identify their target market, the services they offer, and their pricing strategies. This will allow you to distinguish yourself from the competition by developing a unique value proposition and offering services that meet the unmet needs in the market.

Market Analysis and Competitor Research Tips:

  • Utilize online platforms and social media to research competitors and gather customer feedback.
  • Visit local makeup artist studios or salons to observe their operations and customer interactions.
  • Attend industry events and network with other professionals to gain insight into the market.
  • Take note of the unique selling points and customer experience offered by successful competitors.
  • Identify gaps in the market that you can fill with your specialized services or unique approaches.

By conducting thorough market analysis and competitor research, you will be equipped with the knowledge and insights needed to develop a strategic business plan that sets you apart from the competition and caters to the needs of your target market.

Develop A Unique Value Proposition

When starting a makeup artist business, it is crucial to develop a unique value proposition that sets you apart from your competitors. A unique value proposition is a statement that clearly defines the benefits and value that your services provide to your target market.

Here are some key steps to help you develop a unique value proposition for your makeup artist business:

  • Identify your target market: Understand who your ideal clients are and what they are looking for in a makeup artist. This will help you tailor your value proposition to their specific needs and preferences.
  • Research your competitors: Analyze what other makeup artists in your area are offering and identify any gaps or opportunities that you can capitalize on. This will help you differentiate yourself and highlight your unique strengths.
  • Define your unique strengths and skills: Identify the key skills, talents, and experiences that set you apart from other makeup artists. This could be your expertise in a specific makeup technique, your ability to create a certain style, or your exceptional customer service.
  • Highlight the benefits of your services: Clearly articulate the benefits that clients will receive by choosing your makeup services. This could include enhanced confidence, personalized attention, long-lasting makeup, or a flawless finish.
  • Consider offering specialized services or unique packages that are not commonly found in the market. This could be a signature bridal makeup package or personalized makeup lessons tailored to individual needs.
  • Focus on building strong relationships with your clients by providing exceptional customer service and a personalized experience. This will help you create a loyal clientele base that values your unique value proposition.
  • Regularly reassess and refine your value proposition based on feedback from clients and market trends. Stay updated with the latest makeup techniques, products, and industry developments to adapt and stay relevant.

By developing a compelling and unique value proposition, you will be able to attract and retain customers, stand out in a competitive market, and position yourself as a go-to makeup artist in your area.

Determine Startup Costs And Secure Funding

One of the crucial steps in starting a makeup artist business is determining the startup costs and securing the necessary funding. It is important to have a clear understanding of the financial requirements to set up and run the business successfully. Here are the key considerations for this step:

  • Research and estimate costs: Begin by researching and estimating the costs associated with starting a makeup artist business. This includes the expenses for equipment, supplies, makeup products, insurance, licensing fees, marketing, and any additional overhead costs. Be thorough in your research to ensure you have a realistic estimate of the funds needed.
  • Create a comprehensive budget: Once you have determined the startup costs, create a comprehensive budget that outlines all the expenses involved. This will help you prioritize and allocate funds accordingly.
  • Explore funding options: Investigate various funding options available to you. This could include personal savings, loans from friends or family, small business loans, grants, or crowdfunding platforms. Research and compare the terms and conditions, interest rates, and repayment options of different funding sources to find the best fit for your business.
  • Seek professional advice: It is advisable to consult with a financial advisor or accountant who can guide you in assessing the financial feasibility of your business plan and help you explore funding opportunities.
  • Be realistic and conservative when estimating your startup costs to avoid cash flow issues in the initial stages.
  • Consider starting with a smaller budget or scaling up gradually to minimize financial risks.
  • Prepare a strong business plan and financial projections to present to potential lenders or investors to increase your chances of securing funding.
  • Network and build relationships with individuals or organizations in the beauty industry who may be interested in investing in your business.

By determining your startup costs and securing the necessary funding, you will be on your way to establishing a solid financial foundation for your makeup artist business. This step is crucial in ensuring that you have the resources needed to bring your vision to life and effectively serve your target market.

Create a Business Structure and Register the Business

Once you have determined the type of business structure that suits your makeup artist business, it is essential to create and register your business legally. This step helps to establish your business as a separate entity and ensures that you comply with all legal requirements.

1. Choose the right business structure: Consider the various options available, such as sole proprietorship, partnership, Limited Liability Company (LLC), or corporation. Research each option to determine which structure aligns best with your business needs, goals, and personal liability considerations.

2. Register your business name: Choose a unique, memorable, and legally compliant name for your makeup artist business. Check with your local government agency or business registration office to ensure that the name is available and meets all naming requirements. Register your chosen name to secure it for your exclusive use.

3. Obtain necessary permits and licenses: Depending on your location and the nature of your makeup artist services, you may need specific permits or licenses to operate legally. Contact your local government agencies, such as the department of health or business licensing department, to understand the requirements and ensure compliance.

  • Consult with an attorney or business advisor to understand the legal implications and benefits of each business structure.
  • Consider the potential tax advantages and personal liability protection offered by certain business structures.
  • Keep track of the necessary documentation and deadlines to ensure a smooth registration process.
  • Research and understand any additional regulations or industry-specific requirements for makeup artists in your area.

4. Obtain an Employer Identification Number (EIN): If you plan to hire employees for your makeup artist business, you will need an EIN from the Internal Revenue Service (IRS). This number is used for tax purposes and to identify your business when conducting financial transactions.

5. Open a business bank account: Establishing a separate bank account for your makeup artist business helps to keep your personal and business finances organized. It also provides a professional image when dealing with clients and vendors.

6. Obtain business insurance: Protect your business and assets by obtaining appropriate insurance coverage. Consider liability insurance, professional indemnity insurance, and any other policies specific to the makeup artist industry.

A well-structured and legally registered business creates a professional and trustworthy image, giving your clients confidence in your services. By following these steps and ensuring compliance with all legal requirements, you can focus on providing exceptional makeup artist services without unnecessary legal complications.

Identify Key Partnerships And Suppliers

When starting a makeup artist business, it is essential to identify key partnerships and suppliers that will help you deliver high-quality services to your clients. These partnerships can provide resources, support, and expertise that can enhance your business operations and enable you to offer a wider range of services.

One important partnership to consider is with makeup brands or suppliers. Collaborating with reputable and high-quality makeup brands can ensure that you have access to a wide variety of products to meet the diverse needs of your clients. This can enhance your credibility and professionalism as a makeup artist and allow you to stay up to date with the latest trends and innovations in the industry. Research different brands and suppliers to find those that align with your business values and offer products that resonate with your target market.

  • Reach out to makeup brands or suppliers to inquire about potential partnerships or discounts for professional makeup artists.
  • Consider the quality, cost, and variety of products offered by different brands before making a decision.
  • Attend industry trade shows or events to network with makeup brands and suppliers.
  • Stay updated on the latest makeup trends and innovations by following reputable makeup brands and influencers on social media.

In addition to makeup brands, it is also beneficial to establish partnerships with other beauty professionals. Collaborating with hairstylists, photographers, event planners, and wedding coordinators can expand your business opportunities and offer comprehensive beauty services to clients. By working together with these professionals, you can provide a seamless experience for clients who require both hair and makeup services, making your business a one-stop-shop for their beauty needs.

  • Attend local networking events or join professional beauty associations to connect with other beauty professionals.
  • Offer mutually beneficial partnerships to other beauty professionals, such as referral discounts or package deals.
  • Collaborate with hairstylists and photographers for photo shoots or bridal events to showcase your combined talents.
  • Stay in regular contact and maintain good relationships with your key partnerships to foster long-term collaborations.

Remember, the success of your makeup artist business relies not only on your individual skills but also on the strong relationships and partnerships you cultivate in the industry. By identifying key partnerships with makeup brands and other beauty professionals, you can position yourself as a trusted and reliable makeup artist who offers exceptional services to your clients.

Develop a Marketing and Branding Strategy

Once you have identified your target market and developed a unique value proposition, it's time to focus on creating a comprehensive marketing and branding strategy for your makeup artist business. This strategy will help you reach your target audience, build a strong brand identity, and attract clients.

1. Define your brand: Start by defining the core values and personality of your brand. Consider what sets you apart from other makeup artists and how you want to be perceived by your target market.

  • Use storytelling to convey your brand's story and mission.
  • Consistency is key – ensure your brand identity is reflected in all aspects of your business, from your website to your social media presence.

2. Identify your target audience: Clearly define your target audience based on demographics, psychographics, and behavior. Understand their needs, preferences, and pain points to tailor your marketing efforts accordingly.

  • Conduct surveys or interviews with potential clients to gain insights into their preferences and expectations.
  • Utilize social media analytics and audience insights to further refine your target audience.

3. Choose effective marketing channels: Determine which marketing channels will be most effective in reaching your target audience. Consider leveraging social media platforms, such as Instagram and YouTube, as well as traditional marketing methods like print advertising or participating in beauty industry events.

  • Create engaging and visually appealing content to showcase your work and attract potential clients.
  • Collaborate with influencers or bloggers in the beauty industry to expand your reach.

4. Craft a compelling message: Develop a clear and concise message that communicates your unique selling points and resonates with your target audience. Highlight the benefits of your services and what sets you apart from your competitors.

  • Use persuasive language and storytelling techniques to capture the attention of your audience.
  • Focus on the transformation and confidence your makeup services can provide.

5. Utilize online platforms: Establish a strong online presence by creating a professional website and utilizing social media platforms. Regularly update your website and social media profiles with high-quality content and engage with your audience to build relationships.

  • Optimize your website for search engines by using keywords relevant to your services and location.
  • Post regularly on social media, including before-and-after photos, tutorials, and client testimonials.

6. Leverage customer reviews and testimonials: Encourage satisfied clients to provide reviews and testimonials to build credibility and trust with potential clients. Display these reviews on your website and social media platforms to showcase the positive experiences of your previous clients.

  • Offer incentives, such as discounts or freebies, for clients who leave reviews.
  • Respond to both positive and negative reviews in a professional and timely manner.

By following these steps and developing a comprehensive marketing and branding strategy, you will position your makeup artist business for success in a competitive industry. Remember to regularly evaluate and adjust your strategy to align with changing trends and customer preferences.

Prepare A Detailed Financial Plan

Once you have conducted thorough research on the makeup artist industry, identified your target market, and developed a unique value proposition, it is crucial to prepare a detailed financial plan for your business. This plan will serve as a roadmap to help you understand your financial goals, track your progress, and make informed decisions.

To start, outline your startup costs and determine how much funding you will need to launch your makeup artist business. This will include expenses such as purchasing makeup products, equipment, and tools, setting up a professional workspace, marketing and advertising costs, and any necessary licensing or permits. It is important to be realistic and account for both fixed and variable costs.

Once you have determined your startup costs, consider how you will secure funding for your business. This can be through personal savings, loans from family and friends, getting a business loan from a financial institution, or exploring grants or small business programs that are available. Evaluate the options that align best with your financial situation and goals.

Next, it is essential to create a detailed financial forecast for your makeup artist business. This forecast should include projected revenue and expenses over a specific period of time, typically one to three years. Consider factors such as pricing for your services, the number of clients you expect to serve, and any seasonal or industry-specific trends that may impact your business.

A financial plan should also include an assessment of your break-even point , which is the point where your total revenue equals your total expenses. This will help you understand how much business you need to generate to cover your costs and start making a profit. It can also serve as a milestone to track your progress.

Lastly, regularly monitor and review your financial plan to ensure you are on track and adjust as needed. This will involve tracking your actual revenue and expenses, comparing them to your projected numbers, and making adjustments accordingly. It is important to have a clear understanding of your financial performance to make informed business decisions and plan for future growth.

Tips for preparing a detailed financial plan:

  • Consult with a financial professional or accountant to ensure accuracy and compliance.
  • Consider different scenarios or 'what-if' analysis to understand potential risks and opportunities.
  • Include a cash flow statement to track the flow of money in and out of your business.
  • Regularly update and revisit your financial plan as your business evolves or market conditions change.

Writing a business plan is a crucial step in starting a successful makeup artist business. By following the nine steps outlined in this checklist, you can ensure that your business is well-prepared and positioned for success. Researching the industry, understanding your target market, and developing a unique value proposition will help you stand out from the competition. By identifying startup costs, securing funding, and establishing key partnerships and suppliers, you can ensure that your business has the necessary resources for growth. Creating a strong marketing and branding strategy and preparing a detailed financial plan will enable you to effectively promote your services and manage your finances. With careful planning and execution, you can build a thriving makeup artist business and achieve your entrepreneurial goals.

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How to Start a Makeup Artist Business From Home in 14 Steps (In-Depth Guide)

Updated:   March 8, 2024 is reader-supported. When you buy through links on my site, we may earn an affiliate commission. Learn more

The global makeup market will grow from $262.21 billion in 2022 at 4.2% until 2030 . With such an increase in market value expected, now is a great time for newcomers to join the professional makeup artist industry.

business plan for makeup artist

Whether you aim to be a freelance makeup artist or design your brand, this guide can help. Read along as we explain how to start a makeup artist business from home. You’ll learn insider tips on pricing services, choosing quality products, and techniques for growing your clientele. Here’s everything you need to know about starting a makeup business .

1. Conduct Makeup Artist Market Research

Market research is essential to developing a business plan for a successful makeup artist business. Whether taking on freelance makeup jobs or working in an organized studio, here are some facts you’ll come across in your research.

business plan for makeup artist

  • Increased spending on cosmetics: Consumers are spending more on cosmetics and skin care.
  • Growth of fashion and media industries: More fashion shows, films, TV productions, magazines, and ads require professional makeup services.
  • Rise of social media: Social platforms like Instagram and YouTube have popularized makeup tutorials and inspired consumers to experiment with cosmetics. This drives demand for specialty services like bridal makeup.
  • Growth of the events industry: More events like weddings, proms, conventions, and parties require makeup services.

Key opportunities in this market include:

  • Wedding makeup – a fast-growing niche in makeup artistry is prom and wedding makeup.
  • On-location services – offer greater convenience and customization for clients.
  • Social media marketing – can attract clients and establish authority/expertise.
  • Specialization allows differentiation in areas like bridal, TV/film, or special effects.

Our analysis shows the makeup artist industry has significant room for new entrants to carve out thriving businesses, especially those focused on weddings and leveraging social media marketing. The market provides ample opportunities for entrepreneurs given the rising consumer demand for creative cosmetics services.

Some makeup artists even offer additional services, such as wigs , hair extensions , and in some cases even gold teeth services!

2. Analyze the Competition

Thoroughly analyzing your competition is crucial when starting a makeup artist business. This gives insights into pricing, services, branding, and identifying unmet consumer needs. Some of the ways to improve your competitive analysis include:

  • Identify salons and freelance artists in your geographic area.
  • Visit their websites and social media to evaluate services, prices, clientele, and brand image.
  • Search reviews on Google, Facebook, and Yelp to gauge customer satisfaction.
  • Evaluate the strength of the competitor’s online presence.
  • Search their names on Google to see search volume and first-page rankings.
  • Analyze competitors’ websites with tools like SEMrush to quantify their traffic, inbound links, and search visibility.
  • Examine their social media followings on Instagram and Facebook.
  • Set up Google Alerts for competitor names to monitor news coverage, new services, and events.
  • Subscribe to their email lists to analyze promotions and outreach.
  • Evaluate direct versus indirect competitors.
  • Direct rivals offer similar services, while indirect cater to the same target market.
  • Identify competitors’ specialties and seek gaps you can fill.

Online competitive analysis helps shape your digital strategy. You can identify SEO keywords and phrases competitors rank for but you don’t. Executing a differentiated social media strategy lets you stand apart.

3. Costs to Start a Makeup Artist Business

When starting a makeup artist business, there are various one-time start-up costs to get up and running.

Start-up Costs

  • Training – $2,000-$5,000 for a makeup artistry course and certification. Reputable programs like Make-Up Designory provide extensive hands-on training.
  • Equipment – $2,000-$5,000 for a professional makeup kit with brushes, cosmetics, disposables, and storage. Quality brands like Makeup For Ever and MAC have pro discounts. Expect to invest more in products if you plan on offering permanent makeup services.
  • Website – $500-$2,000 for site design and hosting, including branding, portfolio galleries, and booking system integration.
  • Marketing – $1,000-$3,000 initial budget for business cards, promotional materials, and early social media advertising.
  • Legal/admin – $500-$1,000 for business licensing, insurance, and filing paperwork depending on location.

Total start-up costs generally range from $6,000-$12,000 or more for a robust launch. Leasing a studio space as a home base adds $1,000-$3,000 monthly in rent and utilities.

Ongoing Costs

  • Product costs – $500 for restocking kit essentials like foundations, mascara, and lip colors.
  • Website hosting – $20-$50 per month for site hosting, backups, and domain renewal.
  • Marketing – $100-$500 monthly ad spend on platforms like Facebook and Instagram to attract clients.
  • Accounting – $100-$300 for bookkeeping software and services like QuickBooks.
  • Insurance – $100-$300 for general liability to cover mishaps on location jobs.
  • Retail space – $1,000-$3,000 for rent/utilities if operating a salon.
  • Salaries – Staff like assistants and colorists require $30,000-$50,000 in annual salary and benefits.
  • Annual costs like taxes, continuing education, and professional association dues average another $1,000-$3,000.

With adequate capital and lean operations early on, a makeup artist can minimize expenses while building their reputation and portfolio, similar to how nail salon technicians do it, or hair braiders. Our estimates indicate an initial $10,000-$15,000 provides a healthy foundation for launching and running a profitable makeup artistry enterprise.

4. Form a Legal Business Entity

When starting a makeup artist business, choosing the right legal structure is key. The four main options each have pros and cons to weigh for a cosmetics enterprise.

business plan for makeup artist

Sole Proprietorship

A sole proprietorship is the simplest structure. You operate as an individual with pass-through income taxed only once. No formal registration is required beyond licenses. This offers ease of setup but no liability protection. Any legal or debt issues can impact your assets.


Partnerships like an LP or LLP allow combining resources and expertise. Profits and losses pass through to partners to avoid double taxation. However, unlimited personal liability still exists for business debts and lawsuits. Disputes between partners can also dissolve the business.


A corporation provides the highest level of ownership separation. Shareholders, directors, and officers are legally distinct from the business. Double taxation occurs on corporate profits and shareholder dividends. Significant paperwork is involved plus higher accounting costs. The corporate structure better suits larger enterprises.

Limited Liability Corporation (LLC)

Forming an LLC combines pass-through taxation with liability protection. It limits your exposure if the business is sued while avoiding corporate taxation rules. LLCs have flexibility in management structure. Ownership shares are easy to redistribute or sell. Startup and operating costs are low.

For makeup artists, an LLC ensures your assets are shielded if a client has an allergic reaction or injury during a service. It also allows seamlessly bringing on partners or employees as your business grows. LLC status conveys professional credibility with clients while entailing minimal legal paperwork.

5. Register Your Business For Taxes

An Employer Identification Number (EIN) is a unique 9-digit number that identifies your business for tax purposes. The IRS requires all LLCs and corporations to have an EIN, including solo makeup artists operating legally as an LLC.

Obtaining an EIN is easy and free through the IRS website . This launches a short online application where you’ll input basic information about your makeup artist business entity and ownership structure.

The only documentation needed is your LLC paperwork or corporate articles of incorporation. The entire process takes less than 10 minutes. After submitting the form, you’ll receive an EIN assignment letter containing your new tax ID number.

With your EIN, you can open business bank accounts, apply for licenses, hire employees later on, and file required tax returns for your makeup artistry LLC. It establishes your business as a legally taxable entity.

You’ll also need to register with your state revenue or taxation department for sales tax collection. This allows charging sales tax on your services and remitting it to the state. Register through your state government websites, which are free to use.

Securing your EIN and sales tax license legitimizes your makeup artist business. These unique identifiers link your company to all government authorities for proper reporting and tax filings. Obtain both right away when forming your LLC so you can operate fully above board.

6. Setup Your Accounting

Proper accounting is crucial for makeup artists to maximize deductions, manage cash flow, and avoid IRS issues. With clients, purchases, and expenses flowing fast, having organized records is essential.

business plan for makeup artist

Accounting Software

Start by implementing small business accounting software like QuickBooks . This centralizes tracking income, taxes, payments, and profit/loss and creates reports. QuickBooks seamlessly syncs with bank and credit card accounts to log transactions. QuickBooks starts at just $25/month for their Simple Start plan.

Hire an Accountant

Consider retaining an accountant, at least initially, to set up your systems and provide ongoing services like bookkeeping, payroll, tax prep, and filing quarterly/annual tax returns. A full-service accountant may cost $1,000-$3,000 yearly but saves you hours of DIY work.

At a minimum, hire an accountant just for annual filings to maximize write-offs like makeup supplies, training, travel, and marketing expenses. If audited, an accountant experienced with makeup artists can substantiate deductions.

Open a Business Bank Account

Always maintain a separate business bank account. This keeps personal and business finances distinct for reporting purposes. Track all business income and expenses from the dedicated account.

Apply for a Business Credit Card

Get a business credit card as well to further isolate activity. Business cards don’t use your SSN, rely on the business’ credit profile, and have higher limits. Apply through major issuers like Chase Ink or Capital One Spark.

7. Obtain Licenses and Permits

Before taking on any paying clients, every makeup artist must ensure they have the required licenses and permits. Federal license requirements are available online through the U.S. Small Business Administration . The SBA also offers a local search tool for state regulations.

In most states, a general business license is needed to legally provide any service as a company. Apply through your county clerk’s office or chamber of commerce. This shows you’ve registered the business appropriately.

If renting a studio space to see clients, commercial location permits are also required. The property owner typically handles this but double-check to avoid occupancy issues.

Importantly, nearly every state requires a cosmetology license to provide makeup services. Each state has specific requirements regarding testing, training hours, and curriculum. In Texas, for example, 300 training hours are required before taking the examinations. Visit your state cosmetology board website for details.

Some counties or cities mandate additional business permits. For example, many require health department permits for any business dealing with client contact. Stay current on all city codes and apply for any relevant permits.

If selling retail cosmetics in addition to services, states require a seller’s permit. This allows collecting and remitting sales tax on taxable goods sold.

8. Get Business Insurance

Purchasing adequate business insurance is strongly advised to protect your assets as a makeup artist. Without policies like general liability and errors & omissions, your finances and company are at risk if sued.

Imagine a client has an allergic reaction to a product you use and is sued for medical damages. Or a bride’s makeup gets ruined right before her ceremony. Without insurance, you’d be personally liable for any settlements. Policies cover legal costs and payouts so your finances stay protected.

Other scenarios that could lead to lawsuits include infections or skin irritation from unsanitized tools or expired products. Permanent eye damage could occur if makeup gets in a client’s eye. Slips and falls in your studio can also spark legal action.

General liability insurance covering $1 million or more in damages provides essential risk mitigation. Policies start around $30/month. Visit sites like Progressive or Hiscox to get quick quotes for your business activities and location.

Errors & omissions policies cover mistakes and negligence. This protects if you accidentally harm a client’s skin or use the wrong shade foundation. It also covers business disruptions from property damage or supply chain issues.

9. Create an Office Space

Having a professional office space lends credibility and provides a hub for consultations and performing services. The optimal setup depends on your budget and business model.

Home Office

A home office works well early on. Dedicate a spare room with a locking door only for work. This incurs no rent but lacks interaction. Ensure your homeowner’s insurance covers business use.

Coworking spaces like WeWork provide amenities and community at affordable monthly rates starting around $300. These communal offices offer desk rentals, meeting rooms, events, and networking. The downsides are lack of privacy and non-client-facing location.

Retail Office

Retail studios on busy shopping streets get exposure but require higher rent of $2,000 monthly. Passing foot traffic can draw in clients. Verify zoning allows salon uses. Buildout costs are also higher for reception, stations, etc.

Commercial Office

Commercial office rentals offer private suites with signage and waiting areas ideal for consultations. B-class spaces rent for approximately $1,000-$1,500 per month. Confirm ample parking and handicap access for clients.

10. Source Your Equipment

A fully stocked professional makeup kit is essential for any makeup artist. Purchasing new provides quality assurance but can be expensive. Here are tips for acquiring the necessary tools and cosmetics:

Shop professional beauty supply stores like Nigel Beauty Emporium , Frends Beauty , and Makeup First . Take advantage of their pro/student discounts. Clinique , MAC , and Sephora also offer discounts for licensed artists. Aim to stock versatile, high-pigment products suited for all skin tones.

Buying Used

Scour resale sites like Mercari , Poshmark , and eBay for discounted brush sets, barely used palettes and more. Sanitize thoroughly. Be wary of counterfeit products – only buy from reputable sellers with item specifics listed.

Some brands like Kryolan offer equipment leasing for 0% interest over 12 months. This spreads out upfront costs but often with markups. Ensure lease-to-own terms are clearly defined.

11. Establish Your Brand Assets

Creating a strong brand identity is crucial for makeup artists to stand out and be recognizable. Follow these best practices when developing your visual assets and online presence:

Get a Business Phone Number

Get a dedicated business phone number through providers like RingCentral to list all materials. This conveys professionalism and separates your work and personal contacts.

Design a Logo

Design a sleek logo and logo suite that represents your artistic style. Consider a font-based logo mark for an elegant look or an abstract icon to depict creativity. Use a site like Looka to explore options and create branding you love.

Print Business Cards

Business cards are vital for in-person networking and consultations. Include your logo, tagline, website, phone number, and social media links. Vistaprint offers affordable, high-quality cards with rush printing available.

Customize studio signage with your logo to Identify your brick-and-mortar location. Prominent window and door decals signal you are open for business.

Buy a Domain Name

Buy a domain name that matches your business name or branding. A .com extension boosts credibility. Check availability on Namecheap first, then instantly buy preferred domains.

Build a Website

Building your website is easy with user-friendly DIY platforms like Wix . Pick a template, customize pages, and drag and drop in portfolio galleries. Or hire a skilled freelancer on Fiverr for a completely custom site design.

12. Join Associations and Groups

Joining relevant associations, attending meetups, and participating in online groups are invaluable for connecting with others in your field as a makeup artist. This provides mentorship, advice, and potential collaborations.

Local Associations

Seek out associations like the International Association of Professional Makeup Artists or Beauty Changes Lives Foundation which offer benefits like insurance, discounts, and annual conferences. Join your local chapter to gain localized advantages.

Local Meetups

Attending meetups helps you continuously hone skills and expand networks. Use Meetup to find regular events like Makeup Social Hour in your city. Trade shows like the International Makeup Artists Trade Show enable hands-on education while meeting fellow artists.

Facebook Groups

Actively participate in Facebook Groups like Makeup Artists Association , Makeup Artist Chat – For Career Makeup Artists , and MAKEUP ARTISTS . Share your work and ask targeted questions to receive feedback from professionals worldwide.

13. How to Market a Makeup Artist Business

Implementing an effective marketing strategy is essential for makeup artists to continually attract new clients.

business plan for makeup artist

Leverage these key tactics to expand your reach, boost visibility, and promote your services:

Personal Network

Your network is the most valuable asset when starting. Offer friends and family discounted or free makeup sessions to build your portfolio. Ask satisfied customers to endorse you on social media and refer others for loyalty rewards like 10% off their next booking.

Digital Marketing

For digital marketing:

  • Run Google Ads campaigns targeted locally by services like “bridal makeup” and “on-location makeup artist”. Monitor performance and optimize profitable keywords.
  • Promote branded posts on Facebook/Instagram showcasing your best makeup looks. Use relevant hashtags like #MakeupArtist to increase discovery.
  • Start a YouTube channel demonstrating techniques and artistry. Share tutorials, brand collaborations, behind-the-scenes footage, and more.
  • Write blog content focused on makeup tips, trends, and “day in the life” stories to boost SEO and showcase expertise.
  • Send email newsletters with promotional offers and examples of your work to engage subscribers.

Traditional Marketing

For traditional marketing:

  • Design eye-catching flyers and menus to display at wedding vendors like dress shops and florists. Offer cross-promotions.
  • Partner with local photographers to have branded photos taken of models you work on for display materials.
  • Attend bridal shows and networking events to connect personally with potential clients.
  • Negotiate placement deals with hotels and venues ( like wedding venues or other relevant sites)to be their recommended or exclusive makeup artist.

Consistency and maximizing reach across marketing channels ensures your business stays top of mind in your community. Allocate 20-30% of revenue to reinvest in advertising for continual growth.

14. Focus on the Customer

Providing an exceptional client experience is crucial for makeup artists to drive referrals and repeat business. With numerous artists to choose from, stellar customer service sets you apart. Some ways to increase customer focus in the makeup industry, include:

  • Reply promptly to all inquiries with a friendly, personalized tone. Send appointment confirmations and reminders to show you value their time.
  • During sessions, focus completely on the client. Actively listen to understand their needs and vision. Make them feel pampered and cared for.
  • Pay meticulous attention to detail in your application, setup, and cleanliness. Arrive early to each appointment fully prepared and organized.
  • Ask for feedback during and after sessions. Send a thank you note with your business card and an incentive to book again afterward.
  • Follow up consistently to foster relationships, not just one-time sales. Check-in after big events to see how the photos turned out.
  • Address any concerns immediately with care and urgency. Refund or redo services if the result is unsatisfactory. Turn mistakes into retention opportunities.

Exceeding expectations at every touchpoint earns referrals and repeat visits. A personalized approach shows you value each client. This level of care propels word-of-mouth growth.

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Cosmetic Business Plan Template

Written by Dave Lavinsky

How to Start a Cosmetic Business

Cosmetic Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their cosmetic companies.

If you’re unfamiliar with creating a cosmetic business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a cosmetic business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your cosmetic business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a cosmetic business or grow your existing cosmetic company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your cosmetic business to improve your chances of success. Your cosmetic business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Cosmetic Businesses

With regards to funding, the main sources of funding for a cosmetic business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for cosmetic companies.

Finish Your Business Plan Today!

How to write a business plan for a cosmetic business.

If you want to start a cosmetic business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your cosmetic business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of cosmetic business you are running and the status. For example, are you a startup, do you have a cosmetic business that you would like to grow, or are you operating a chain of cosmetic businesses?

Next, provide an overview of each of the subsequent sections of your plan.

  • Give a brief overview of the cosmetic industry.
  • Discuss the type of cosmetic business you are operating.
  • Detail your direct competitors. Give an overview of your target customers.
  • Provide a snapshot of your marketing strategy. Identify the key members of your team.
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of cosmetic business you are operating.

For example, you might specialize in one of the following types of cosmetic businesses:

  • Niche market cosmetics: This type of cosmetic business specializes in one particular segment of cosmetics. For instance, a niche cosmetic business could sell only fragrance-free products, all vegan products, or gluten free products.
  • High-end cosmetics: This type of cosmetic business develops and sells premium make-up and skin care products.
  • Kids cosmetics: This type of cosmetic business specializes in producing inexpensive play-makeup products for children.
  • Beauty blogger/influencer: This type of cosmetic business involves trying out products from different types of cosmetic brands and providing tutorials, reviews, and other helpful information for people who may be interested in the products. Usually, beauty companies will pay the blogger/influencer to sample or endorse their products.
  • Make-up Artist: This type of cosmetic business involves providing make-up services for special occasions like weddings or graduation ceremonies.

In addition to explaining the type of cosmetic business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of customers served, the number of products sold, and reaching $X amount in revenue, etc.
  • Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the cosmetic industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the cosmetic industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your cosmetic business plan:

  • How big is the cosmetic industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your cosmetic business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your cosmetic business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of cosmetic business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other cosmetic businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes mass market cosmetic brands and retailers, as well as secondhand cosmetic retailers. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of customers do they serve?
  • What type of cosmetic business are they?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you make it easier for customers to acquire your products?
  • Will you offer products or services that your competition doesn’t?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a cosmetic business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of cosmetic company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide premium make-up, skin care products, or esthetician services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your cosmetic company. Document where your company is situated and mention how the site will impact your success. For example, is your cosmetic business located in a busy retail district, a business district, a standalone store, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your cosmetic marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Advertise in local papers, radio stations and/or magazines
  • Reach out to websites
  • Distribute flyers
  • Engage in email marketing
  • Advertise on social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your cosmetic business, including answering calls, stocking shelves, greeting customers, and collecting payments, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to acquire your Xth customer, or when you hope to reach $X in revenue. It could also be when you expect to expand your cosmetic business to a new city.  

Management Team

To demonstrate your cosmetic business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing cosmetic businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a cosmetic business or successfully running a small salon.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you expect to serve 20-30 customers per day, and will each customer purchase 1-5 items on average? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your cosmetic business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a cosmetic business:

  • Cost of equipment and supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or photos of happy customers using your products.  

Writing a business plan for your cosmetic business is a worthwhile endeavor. If you follow the template above, you will be able to prepare a winning beauty product business plan, makeup business plan or a business plan for a cosmetic company. You will understand the cosmetic industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful cosmetic business.  

Cosmetic Business Plan FAQs

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How Do You Start a Cosmetic Business?

Starting a cosmetic business is easy with these 14 steps:

  • Choose the Name for Your Cosmetic Business
  • Create Your Cosmetic Business Plan
  • Choose the Legal Structure for Your Cosmetic Business
  • Secure Startup Funding for Cosmetic Business (If Needed)
  • Secure a Location for Your Business
  • Register Your Cosmetic Business with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Cosmetic Business
  • Buy or Lease the Right Cosmetic Business Equipment
  • Develop Your Cosmetic Business Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Cosmetic Business
  • Open for Business

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Makeup Artist Business Plan Template

  • Written by Dave Lavinsky

makeup artist business plan template

Table of Contents

If you’re looking to create a makeup artist business plan, you’ve come to the right place!

Over the past 25 years, the PlanPros team has helped over 1 million entrepreneurs and business owners write business plans….and many of them have started and grown successful makeup artist businesses.

Makeup Artist Business Plan Example

Below is our makeup artist business plan template and sample plan:  

I. Executive Summary

Company overview.

At Flawless Radiance Makeup Artistry, we are thrilled to offer our top-notch makeup artistry services to the bustling community of Richland, WA. Our mission is to fill the market gap by providing high-quality, affordable makeup services for any occasion, whether it be a bride’s special day, a milestone photoshoot, or a professional commercial project. Our team is committed to delivering exceptional makeup applications that highlight and enhance each client’s unique beauty. From bridal makeup and hair to special occasions styling, our comprehensive suite of services ensures that every client leaves feeling confident and radiant. Based in the heart of Richland, WA, we are dedicated to becoming a foundational pillar for beauty services within our cherished city and its surrounding regions.

Success Factors

Our confidence in the success of Flawless Radiance Makeup Artistry is rooted in our collective experience and unwavering commitment to excellence. Our team’s extensive knowledge and skill in makeup artistry, coupled with our unmatched client service, uniquely position us in the beauty industry of Richland, WA. Since our establishment as a Limited Liability Company on December 18, 2023, we have achieved several milestones: we’ve established our brand identity, secured a prime office space, built relationships with top-notch suppliers, and formed a strategic partnership with a local wedding venue. These accomplishments demonstrate our strong foundation in the beauty sector and our readiness to serve our community with unparalleled makeup services.

Industry Analysis

The Makeup Artist industry in the United States is experiencing significant growth, with a market size that reached approximately $5 billion in 2020. This growth is driven by factors like the rising influence of social media and the increasing demand for professional makeup services for special events. The industry is projected to continue growing at a compound annual growth rate of 3.4% from 2020 to 2025, fueled by a consumer preference for personalized beauty experiences and a heightened awareness of skincare and makeup routines. Flawless Radiance Makeup Artistry is perfectly positioned to leverage these positive industry trends. The growing demand for makeup services in Richland, WA, combined with our commitment to using high-quality, eco-friendly makeup products, sets us up for success and establishes us as a leading choice for makeup artistry in the region.

Customer Analysis

Flawless Radiance Makeup Artistry targets primarily brides and bridesmaids, offering them exceptional makeup services to ensure they look their best on the big day. By tailoring our services to each bride’s unique needs and preferences, we guarantee confidence and radiance. Additionally, we cater to women attending special events or participating in photoshoots, providing customized makeup looks suited to the occasion. Our versatility in creating both glamorous and natural looks attracts a wide range of customers seeking professional makeup services. Moreover, we extend our offerings to individuals interested in personal makeup consultations and tutorials, building a loyal customer base that values expert advice and high-quality makeup artistry.

Competitive Analysis

Our main competitors include REBEL, Atlas Beauty, and Miss Sam Microblading & Permanent Makeup Academy, each offering unique beauty services in our region. Unlike REBEL’s focus on avant-garde makeup, Atlas Beauty’s broad service range, and Miss Sam’s specialization in permanent makeup, Flawless Radiance Makeup Artistry prides itself on our extensive experience and ability to create diverse, tailored looks that enhance each client’s natural beauty. Our focus on customer satisfaction, coupled with our strategic location in Richland and our use of high-quality products, allows us to provide a personalized and convenient service that sets us apart in the market.

Marketing Plan

Flawless Radiance Makeup Artistry offers a wide range of beauty services, from bridal makeup and hair to special occasion styling, at competitive prices. Our dedication to excellence ensures that every client’s experience is memorable and flawless. We leverage both traditional and digital marketing strategies, including participating in local events, maintaining a strong social media presence, and implementing a referral program, to build and maintain our clientele. Additionally, forming partnerships with local businesses and engaging in content marketing will further establish our presence in the beauty industry and attract a diverse customer base in Richland, WA.

Operations Plan

Our daily operations include managing bookings, maintaining a well-stocked inventory, implementing strict hygiene practices, and staying current with the latest makeup trends. Networking with local professionals and engaging with customers on social media are also key components of our operational plan. We aim to complete several milestones in the coming months, such as securing a physical location, developing a portfolio, launching a marketing campaign, and reaching financial and customer service goals, to ensure the success and growth of Flawless Radiance Makeup Artistry.

Management Team

Under the leadership of Madelyn Ramos, our CEO with 15 years of experience in the makeup industry, our management team possesses the expertise required to successfully execute our business plan. Madelyn’s artistic vision, in-depth knowledge of beauty trends, and operational skills are instrumental in guiding Flawless Radiance Makeup Artistry towards achieving our mission of delivering beauty and confidence to our clientele.

Financial Plan

To achieve our growth goals, Flawless Radiance Makeup Artistry requires $106,750 in funding. This investment will be allocated towards capital and non-capital investments such as location buildout, equipment, initial working capital, staff salaries, marketing and advertising, supplies, and insurance. These funds will lay the foundation for our business to expand operations, reach a wider client base, and achieve financial sustainability.

Below is an overview of our expected financial performance over the next five years:

II. Company Overview

Products & services.

At Flawless Radiance Makeup Artistry, we offer a wide range of services tailored to meet the needs of our clients for their special day or event. Our pricing is as follows:

  • Bridal Makeup & Hair: $500
  • Bridal Makeup: $250
  • Bridal Hair: $250
  • Bridal Touch-ups per hour: $225
  • Bridesmaids Makeup & Hair: $200
  • Bridesmaids Makeup: $100
  • Bridesmaids Hair: $100
  • Special/Other Occasions Makeup & Hair: $250
  • Special/Other Occasions Hair: $150
  • Special/Other Occasions Makeup: $150

Our base is in the heart of Richland, WA, enabling us to conveniently serve customers within this vibrant community and its surrounding areas. Our location is central, making it easy for clients to visit us for consultations and trial sessions.

Why We Will Succeed

We are confident in our path to success for several reasons. Our team comprises experienced makeup artists who are passionate about what they do. We are committed to delivering the highest quality service, ensuring that our clients look and feel their best for any occasion. Our extensive experience in makeup artistry sets us apart, further enhanced by our dedication to making our clientele feel good and look flawless.

Our Journey So Far

Since our inception on December 18, 2023, Flawless Radiance Makeup Artistry has achieved significant milestones as a Limited Liability Company. Our achievements include naming our company, securing office space, establishing relationships with top-tier suppliers, and forming a strategic partnership with a local wedding venue. These accomplishments mark just the beginning of our journey, and we are excited about the future of providing unparalleled makeup artistry services in Richland, WA.

III. Industry Analysis

The Makeup Artist industry in the United States is currently experiencing significant growth and shows no signs of slowing down. According to a report by IBISWorld, the market size of the industry reached approximately $5 billion in 2020. This growth can be attributed to various factors such as the rising popularity of social media influencers and the increasing demand for professional makeup services for special events like weddings and parties.

Furthermore, the Makeup Artist industry is expected to continue its upward trajectory in the coming years. The same IBISWorld report predicts a compound annual growth rate of 3.4% from 2020 to 2025. This projected growth is driven by the growing consumer preference for personalized beauty experiences and the increasing awareness of the importance of skincare and makeup routines. As a result, the market offers ample opportunities for new entrants like Flawless Radiance Makeup Artistry to thrive and establish a strong presence in the industry.

Flawless Radiance Makeup Artistry is well-positioned to capitalize on the positive trends in the Makeup Artist industry. The growing demand for makeup services, particularly in Richland, WA, presents a lucrative market for the business. Moreover, the increasing emphasis on natural and organic beauty products aligns well with Flawless Radiance’s commitment to using high-quality, eco-friendly makeup products. By staying up-to-date with the latest makeup trends and techniques, Flawless Radiance can attract a loyal customer base and establish itself as a go-to destination for all makeup needs in the region.

IV. Customer Analysis

Below is a description of our target customers and their core needs.

Target Customers

Flawless Radiance Makeup Artistry will target brides and bridesmaids as their primary customer segment. These clients are looking for exceptional makeup services for their big day, seeking to look their best in person and in photographs. The business will tailor its offerings to meet the unique needs and preferences of each bride, ensuring they feel confident and radiant.

Additionally, women attending special events, participating in photoshoots, or celebrating other special occasions will also form a significant part of the clientele. Flawless Radiance Makeup Artistry will offer customized makeup looks that cater to the specific requirements of these events, whether it’s a glamorous evening look or a more natural, daytime appearance. This versatility will attract a diverse range of customers seeking professional makeup services.

Flawless Radiance Makeup Artistry will also extend its services to individuals looking for personal makeup consultations and tutorials. This segment includes women interested in learning about makeup application techniques and finding the products that best suit their skin type and tone. By providing these personalized services, the business will build a loyal customer base that values expert advice and high-quality makeup artistry.

Customer Needs

Customers expect high-quality makeup services that enhance their natural beauty without compromising on the product’s integrity. Flawless Radiance Makeup Artistry understands this need and ensures that only the best products are used, keeping the client’s skin health and aesthetic preferences in mind. This commitment to quality guarantees satisfaction and helps build a loyal customer base.

Alongside excellence in service, fair pricing remains a critical factor for customers seeking professional makeup artistry. Flawless Radiance Makeup Artistry addresses this by offering competitive rates that reflect the value and expertise provided. Clients appreciate the transparent pricing model, which allows them to access premium services without breaking the bank.

In addition to quality and affordability, convenience and personalized experiences are paramount. Clients can expect a seamless booking process and consultations that cater to their unique needs and occasions. This personalized approach not only elevates the customer’s experience but also ensures that every look created by Flawless Radiance Makeup Artistry is as unique as the individual wearing it.

V. Competitive Analysis

Direct competitors.

Flawless Radiance Makeup Artistry’s competitors include the following companies: REBEL specializes in offering a wide range of makeup services, including bridal makeup, editorial looks, and personalized makeup consultations. Their price points are competitively set, aiming to cater to mid to high-end market segments. REBEL operates primarily in urban areas, emphasizing their presence in fashion-forward cities. This brand’s key strength lies in its bold and innovative makeup styles, appealing to a younger demographic looking for unique and trend-setting looks. However, a potential weakness could be its narrower appeal to mainly younger customers, possibly limiting its market reach. Atlas Beauty offers a comprehensive suite of beauty services beyond makeup, including skincare consultations and treatments, which broadens its market. Their services are priced to attract a diverse clientele, from budget-conscious individuals seeking quality makeup services to those willing to invest in more luxurious beauty treatments. Atlas Beauty serves customers across a variety of locations, with a strong online presence that allows for booking and consultations. Their key strength is the holistic approach to beauty, offering services that complement their makeup artistry, such as skincare. This could also be seen as a weakness, as the broad focus might dilute their branding as makeup specialists. Miss Sam Microblading & Permanent Makeup Academy focuses on long-term beauty solutions, offering microblading, eyeliner tattooing, and other permanent makeup services. They target a niche market, appealing to customers interested in semi-permanent makeup solutions. Their services are at a higher price point, reflecting the specialized nature and longevity of the treatments offered. Located in areas with high demand for permanent makeup services, they cater to customers across various demographics, including those with busy lifestyles or specific beauty needs. A key strength is their specialization in permanent makeup, establishing them as experts in this field. However, this specialization might limit their customer base to those specifically seeking permanent makeup solutions.

Competitive Advantages

At Flawless Radiance Makeup Artistry, our extensive experience in makeup artistry sets us apart from the competition, offering a superior level of skill and creativity to our clientele. Our team possesses a deep understanding of various makeup techniques and trends, enabling us to cater to a wide range of preferences and occasions. We pride ourselves on our ability to enhance each client’s natural beauty, ensuring they feel confident and radiant. By staying abreast of the latest developments in the beauty industry, we continuously refine our craft, guaranteeing our clients receive nothing but the best.

Moreover, our commitment to making our clientele feel good about themselves is at the core of what we do. We understand that makeup is not just about appearances; it’s about feeling empowered and self-assured. Our personalized approach means we take the time to listen to our clients, understand their needs, and tailor our services to suit their individual requirements. This empathetic and attentive service creates a comfortable and enjoyable experience, fostering a sense of trust and loyalty among our clientele. In addition to our expertise and dedication to customer satisfaction, we also leverage high-quality products and innovative techniques, further ensuring an impeccable finish every time. These competitive advantages allow us to deliver unparalleled makeup artistry services in our community.

VI. Marketing Plan

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products, Services & Pricing

Flawless Radiance Makeup Artistry offers an exquisite range of beauty services tailored to meet the unique needs of every client. Whether you are a bride-to-be, a bridesmaid, or looking to shine at a special occasion, our expert team is dedicated to ensuring you look and feel your absolute best. Explore our diverse range of services and their respective prices below.

Bridal Beauty Services

Our bridal services are designed to make every bride glow on her special day. We offer comprehensive Bridal Makeup & Hair packages for $500 , ensuring a harmonious and stunning look that lasts throughout the day. For brides focusing on specific aspects of their look, we provide Bridal Makeup and Bridal Hair services individually, each priced at $250 . Understanding the importance of maintaining perfection, we also offer Bridal Touch-ups at $225 per hour , keeping you flawless from ceremony to reception.

Bridesmaids Beauty Services

A bridesmaid’s look complements the bride’s, enhancing the overall aesthetic of the wedding. For this reason, we offer specialized Bridesmaids Makeup & Hair packages at $200 . These packages are crafted to ensure each bridesmaid feels beautiful and confident. Individual services for makeup or hair are also available at $100 each, allowing for flexible options to suit different needs.

Special/Other Occasions

Flawless Radiance Makeup Artistry isn’t just for weddings. We cater to all types of special occasions, from proms to galas, ensuring you look your best no matter the event. Our Special/Other Occasions Makeup & Hair package is available at $250 , offering a complete makeover that will surely turn heads. For those focusing on either makeup or hair styling, we provide each service at $150 , allowing for a tailored approach to beauty.

At Flawless Radiance Makeup Artistry, we are committed to providing exceptional beauty services that reflect your personal style and preferences. Our professionals use only the highest quality products and techniques to ensure your look is nothing short of perfection. Contact us today to schedule your appointment and experience the transformative power of expert makeup and hair styling.

Promotions Plan

Flawless Radiance Makeup Artistry employs a dynamic array of promotional methods to attract and maintain a robust clientele base in Richland, WA. Understanding the power of visibility and word-of-mouth, this enterprise leverages both traditional and innovative tactics to ensure its services are not only recognized but also preferred among potential customers.

At the forefront of its promotional efforts, Flawless Radiance Makeup Artistry places a significant emphasis on networking. By actively participating in local events, beauty trade shows, and bridal fairs, the business establishes strong connections with potential clients and other industry professionals. Networking allows for the direct engagement with the community, building trust and recognition that is invaluable for a service-oriented business.

Digital Marketing

In today’s digital age, Flawless Radiance Makeup Artistry embraces the power of online platforms. The business will maintain a strong social media presence across various channels such as Instagram, Facebook, and Pinterest. By showcasing before-and-after photos, sharing makeup tips and tutorials, and highlighting customer testimonials, the business will engage with its audience in an interactive and personal way. Additionally, a well-designed website will serve as a central hub for showcasing services, prices, and booking information, making it easy for clients to make informed decisions.

Referral Programs

Understanding the value of word-of-mouth referrals, Flawless Radiance Makeup Artistry will implement a referral program. Satisfied customers will be encouraged to refer friends and family, receiving discounts or special offers in return. This method not only fosters a sense of community but also incentivizes repeat business and attracts new clients through trusted recommendations.

Local Partnerships

Building relationships with local businesses such as bridal shops, hair salons, and photography studios will be another cornerstone of the promotional strategy. These partnerships will allow for cross-promotion, where each party can refer clients to one another. It’s a mutually beneficial arrangement that increases visibility and customer base for all involved.

Content Marketing

To further establish its authority and expertise in the beauty industry, Flawless Radiance Makeup Artistry will engage in content marketing. By creating and sharing informative blog posts, how-to guides, and video tutorials, the business will not only provide value to its audience but also improve its search engine ranking, making it more likely to be found by potential clients searching for makeup services online.

Email Marketing

Last but not least, Flawless Radiance Makeup Artistry will utilize email marketing to keep in touch with its clients. Through regular newsletters that highlight new services, special promotions, and beauty tips, the business will stay top of mind for its clientele, encouraging repeat bookings and fostering a loyal customer base.

In summary, Flawless Radiance Makeup Artistry employs a comprehensive mix of promotional methods designed to attract and retain customers. Through a combination of networking, digital marketing, referral programs, local partnerships, content marketing, and email marketing, the business is well-poised to thrive and emerge as a leading makeup artistry provider in Richland, WA.

VII. Operations Plan

Our Operations Plan details:

  • The key day-to-day processes that our business performs to serve our customers
  • The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of Flawless Radiance Makeup Artistry, there are several key day-to-day operational processes that we will perform.

  • Appointment Scheduling: We maintain an organized and up-to-date scheduling system to book, confirm, and manage appointments efficiently. This includes sending reminders to clients to reduce no-shows.
  • Client Consultations: We conduct thorough consultations with new clients to understand their preferences, skin types, and desired looks. This ensures personalized and satisfactory service.
  • Inventory Management: We regularly check and restock makeup supplies, tools, and products to ensure we always have what we need to cater to our clients’ diverse needs.
  • Sanitation and Hygiene: We uphold strict sanitation practices, cleaning and disinfecting all makeup tools and work areas before and after each client to maintain a safe and hygienic environment.
  • Financial Management: We diligently record all transactions, including income and expenses, to monitor the financial health of the business and make informed decisions.
  • Marketing and Promotion: We actively engage in marketing activities, such as social media promotion and email marketing, to attract new clients and retain existing ones.
  • Client Feedback Collection: We seek and review feedback from clients after each service to identify areas for improvement and ensure high client satisfaction.
  • Professional Development: We stay informed about the latest makeup trends, techniques, and products by attending workshops, training sessions, and industry events to enhance our skills and services.
  • Quality Control: We perform regular assessments of the services provided to ensure they meet our high standards of quality and professionalism.
  • Networking: We establish and maintain relationships with suppliers, other beauty professionals, and local businesses to facilitate referrals and collaborative opportunities.

Flawless Radiance Makeup Artistry expects to complete the following milestones in the coming months in order to ensure its success:

  • Establishing a Strong Digital Presence: Launch an attractive, user-friendly website and active social media profiles on platforms popular with our target market (e.g., Instagram, Facebook, TikTok) within the first 3 months. This presence will help in showcasing our work, sharing customer testimonials, and engaging with potential clients.
  • Building a Robust Portfolio: Compile a diverse and high-quality portfolio of work within the first 6 months. This portfolio should include before-and-after photos of clients to demonstrate the range and quality of makeup artistry skills, potentially attracting a wider client base.
  • Securing Key Partnerships and Supplier Agreements: Form partnerships with local businesses (e.g., wedding planners, photography studios, event organizers) and secure favorable terms with makeup suppliers within the first 9 months. These partnerships can provide a steady stream of referrals and ensure cost-effective procurement of makeup supplies.
  • Implementing a Customer Loyalty and Referral Program: Develop and launch a customer loyalty and referral program by the end of the first year. This program should offer incentives for repeat business and referrals, which can accelerate client base growth and enhance customer retention.
  • Serve 1,000 Clients: Aim to serve at least 1,000 clients by the end of the 18th month. Achieving this milestone will not only generate significant word-of-mouth but also provide a substantial portfolio of work and client testimonials to attract new business.
  • Reach $100,000 in Sales: Strive to reach $100,000 in sales by the end of the 24th month. This financial milestone is critical for demonstrating the business’s growth trajectory and sustainability. It will also provide a buffer for reinvestment into the business for further expansion or to cushion against unforeseen expenses.
  • Establishing a Physical Presence: Depending on demand and the success of initial operations, consider opening a studio or a small storefront by the end of the 24 months. This physical presence can serve as a base for operations, a venue for clients, and a tangible brand presence in the community.

VIII. Management Team

Our management team has the experience and expertise to successfully execute on our business plan.

Management Team Members

Flawless Radiance Makeup Artistry management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Madelyn Ramos, CEO

With a career spanning over 15 years as a professional makeup artist, Madelyn Ramos is the visionary leader behind Flawless Radiance Makeup Artistry. Her exceptional talent and dedication to her craft have earned her a loyal client base that repeatedly seeks her expertise for their makeup needs. Madelyn’s extensive experience in the beauty industry has not only honed her artistic skills but also equipped her with a deep understanding of market dynamics and consumer preferences. Her leadership is characterized by a passionate commitment to excellence and innovation, making her uniquely qualified to steer Flawless Radiance Makeup Artistry towards achieving lasting success in the competitive world of beauty and makeup artistry.

IX. Financial Plan

Funding requirements/use of funds.

To accomplish our growth goals, Flawless Radiance Makeup Artistry needs $106,750 in funding. Key uses of this funding will be as follows:

Financial Projections

financial projection makeup artist business plan

5 Year Annual Income Statement

5 year annual balance sheet, 5 year annual cash flow statement, what is a makeup artist business plan.

A makeup artist business plan is a document that outlines the strategies you have developed to start and/or grow your makeup artist business. Among other things, it details information about your industry, customers and competitors to help ensure your company is positioned properly to succeed. Your makeup artist business plan also assesses how much funding you will need to grow your business and proves, via your financial forecasts, why the business is viable.  

Why You Need a Business Plan for your Makeup Artist Business

A business plan is required if you are seeking funding for your makeup artist business. Investors and lenders will review your plan to ensure it meets their criteria before providing you with capital. In addition, a makeup artist business plan helps you and your team stay focused. It documents the strategies you must follow and gives you financial projections you should strive to achieve and against which you can judge your performance.  

Makeup Artist Business Plan Template PDF

Download our Makeup Artist Business Plan PDF to help guide you as you create your business plan for your own makeup artist company.  

business plan for makeup artist

Who is A Freelance Makeup Artist?

A freelance makeup artist specializes in enhancing looks for beautification or entertainment purposes. You may choose to pursue a degree or a diploma in cosmetology or take training from coaches. While some freelance makeup artists choose to run their businesses from home some may choose to open a studio in the long run. You can work for clients, including actors, performers, brides, or private individuals. A routine day of a freelance makeup artist involves meeting clients, preparing skin, applying makeup, and taking promotional pictures or videos.

How to Start Makeup Artist Business: 12 Steps to Follow

How to Start Makeup Artist Business 12 Steps to Follow

Here is how you can start your own makeup artist business:

1. Select a Niche

Makeup artistry is a vast field and you will need to select a niche. Some of the options include beauty makeovers, bridal makeup, and prosthetic makeup.

Furthermore, you can choose to micro niche and specialize in child makeup or offer services for a particular skin type. You can pick a niche where you can get the right training and build a sustainable client base. Last but not least, you need to consider your preferred working environment.

2. Develop Makeup Artistry Skills

Now that you have your education and makeup kit in line, it is time to get trainers and explore its various facets. You must complete an internship at a cosmetics shop or a salon. Another way is to accompany makeup artists on jobs. If you wish to become an entertainment-based makeup artist, you can choose to be an apprentice at art theaters.

Don’t forget to document your work and build a portfolio along the way. Most importantly, make sure you take permission before capturing photos and videos to maintain good relations with your clients.

3. Get a Makeup Certification

Some areas require you to have certifications from accredited beauty schools. You can also choose to receive a degree in cosmetology. And if you choose not to, getting a makeup certification is a must.

This will help you build a rapport with clients who prefer formal education at a beauty school. These institutions offer structured curriculums that help artists develop extensive knowledge of makeup. It will help you apply for senior roles at salons and enjoy seamless transitions if you plan to switch careers later.

4. Make a Makeup Artist Business Plan

Now that you have your certificates in place, it is the right time to make a business plan. For the same you need to don your researcher’s hat and identify your target market. You must have a unique selling point to attract customers and promote your services. Also, you must decide if you wish to start alone or get a partner. Last but not least, you need to identify your suppliers and develop a branding strategy.

5. Register Your Business

The next and most important step is to register your business. This will help you get tax benefits and legalize your establishment. For the same, you will need to conduct in-depth research on your provincial laws. Otherwise, you can rope in a lawyer to get the facts right. Most makeup artists use a sole proprietorship structure for their business. You can choose one that suits your requirements and pick a name that is easier to market.

6. Plan How to Finance Your Business

Any business takes time to grow and flourish. You will need money to purchase products, pay employees, rent a studio, get licenses, market your business, and fulfill other obligations. Thus, you must have clarity on how to finance them. You can choose to spend your savings, take a loan, or get an investor.

Whatever method you choose just make sure you plan it diligently and have 6 months of backup as the initial progress may be slow.

7. Select a Professional Invoicing Tool

Select a Professional Invoicing Tool

Now that you have all the things in place, it is time to select a professional invoicing or accounting tool . We suggest using software that offers multiple makeup artist invoice templates . This will help you automate invoicing and get paid on time. Moreover, you will be able to customize your invoices and build strong relations with clients.

8. Purchase a Makeup Kit

Makeup kits are the most important purchase you will be making as a freelance makeup artist. Having a makeup kit aids in delivering quality services and building a solid rapport with customers.

Several cosmetology programs offer their students discounted kits. Moreover, having your kit communicates professionalism. Just make sure you keep yourself updated with the latest products, and you follow the best hygiene products.

9. Build Your Portfolio

Just like you think 5x before purchasing a product, your customers are equally skeptical about their looks. Thus, it is a must to have a website that does justice to your work. Make sure to add customer testimonials in text and video to make a good first impression.

Another way to grab customer eyeballs includes getting your services listed on sites and adding your portfolio. A thing to remember is that your portfolio must be navigable and should open with ease on desktop and mobile. Last but not least, you can showcase your growth journey to build an emotional connection with your customers.

10. Figure Out Pricing

Depending on the services you offer, you will need to fix a cost for your services. For eg. if you offer a complete bridal package, you can choose to offer discounts per function. Also, if you offer party makeup, you can have a list of services and their prices keeping in mind the cost of products and employee payments. You will need to plan all these aspects carefully and then work out a plan that benefits both – you and your customers.

11. Build Your Social Media Presence

A wood lost in the wilderness seldom gains recognition. Don’t do that to your business, and work on building a social media presence right from the get-go. It is one of the easiest ways to grow your reputation and income streams.

Not only do you attract high-ticket clients, but you can also target your posts within your location. Just ensure you post educational content while maintaining the interests of your customers. For the same, you will need to invest in good videography equipment to shoot video tutorials or click high-quality images.

12. Market Your Makeup Services

Social media is not the only channel to market your services. Your first few clients may or may not come from a social media platform. Word-of-mouth marketing, referrals, online and offline ads, and your blog are equally important to get you good leads and clients. Professionalism and the right marketing efforts will help you draw customers to your studio or get home bookings. You can also float fliers to tap customers who are not that active on social media.

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7 Must-Have Skills For Freelance Makeup Artists

Must-Have Skills For Freelance Makeup Artists

Now that you have thought of registering your business, you can either choose to function solo or build a team of makeup artists. While your business will witness its highs and lows, your skills and seamless execution of your marketing plans are what will keep your spirits and revenues high. Here is a set of skills you must continue to work on in the field of makeup artistry.

1. Product Knowledge and Expertise

Whether you chose to do a course in Cosmetology or took training from a veteran, you should have in-depth knowledge about products. You must know about the instruments used, products suited for particular skin types, color theory, undertones, and the bone structure of each face. Since new products come into the market now and then, we suggest keeping an eye on the latest makeup trends via social media and the web to make an everlasting impression on your customers.

2. Creative Imagination

If you can visualize well and have an affinity for makeup, you will be able to take your creative skills a notch higher. The reason is that makeup artistry cannot be mastered without visualization. You must test out your skills and consider your limits before you step into the field.

3. Interpersonal Skills and Communication

Freelance makeup artistry not only involves amazing technical expertise, but you also need to leverage your stellar communication skills. This is a must to understand client needs and goals and collaborate with models, photographers, clients, and other professionals. Thus, make sure you are always courteous and confident when suggesting something and, all the more important, when you disagree with your clients.

4. Attention to Detail and Ability to Stay Calm

Rightly said, becoming a makeup artist is no child’s play. The sheer amount of adaptability required as per situation can be nerve-wracking. A possible way out is to invest your 200% in training, as it will help you understand how to handle stressful situations with ease. Blunders are an everyday affair in a makeup artist’s business. There are times when an eyeliner will not be perfect, whereas other times, a client may lose their cool.

Professional makeup artists are excellent problem solvers, who stay focussed and use their expertise to give a finished and polished look to the customer. Moreover, they know how to draw boundaries and always maintain their calm in the most chaotic situations.

5. Originality

While many think of how to start a makeup artist business, the ones with originality manage to make it successful. The idea is not to copy looks created by others but to have a distinct USP. Your personal touch and style quotients are what will set you apart from your competitors and eventually get retainer clients onboard.

6. Social Media Awareness

In the modern world, no freelance makeup artist or business owner has become big without social media. Sharing tutorials on social media via tutorial videos, shorts, and reels on YouTube and Instagram will not only boost your presence, but it will also open additional streams of income for you. You can also collaborate with influencers to promote your products and services, build a reputation, and get more customers.

7. Basic Photography

Well, if you are loaded with work and choose to hire a professional photographer, it’s completely fine. However, having basic photography knowledge is a must to market your work and cut costs. It will aid in building an exhaustive portfolio and simply your cold outreach methods.

How Much Does it Cost to Start A Makeup Artist Business?

How Much Does it Cost to Start A Makeup Artist Business

It all depends if you wish to establish your studio or provide your services at your customer’s home. If you choose the latter, you can spare the cost of a business lease. Thus, you can start as low as 8000 USD. Roughly 3000 USD can be devoted to getting a professional website made and towards traditional website spending. The rest can be used to purchase makeup supplies and other equipment. Make a budget that fulfills your short and long-term goals. You can choose a budget plan that suits you. However, the more supplies you have in place, the better services you can offer.

Final Words

This was all about how to start a makeup artist business. If you follow the steps mentioned above, you will be able to streamline your processes and get your business up and running in no time. So, learn the right skills, develop your portfolio, market your services, register your business, and continue working on building your capacity to grow your business.

To become a makeup artist, you will need to start as a trainee and get experience in salons and events. Make a portfolio to showcase your skills and expand your clientele.

What do I need to start a makeup business?

A makeup artist business plan must have these steps:

  • Know your ideal customer
  • Set your USP and develop a product idea
  • Test your formulas for safety
  • Design your branding and packaging
  • Register your business
  • Establish a sound social media presence and market your business

How do makeup artists get clients?

While a good online and offline media presence is a must, here are other ways makeup artistry businesses can get clients:

  • Get listed on sites where customers can book makeup artists
  • Attend exhibitions and work on your networking skills
  • Tie up with photographers
  • Build your website and showcase testimonials
  • Offer strategic promotions and use word-of-mouth
  • Always carry your business cards

Can makeup artists make good money?

Professional makeup artists can make up to 134,750 USD/ year. Depending on the location, the packages can be more lucrative and come with improved facilities.

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How to Start a Freelance Makeup Artist Business + Where to Find Work

Profile Image:Kylie Burgener

BIG NEWS! We just released The Freelance Files , a collection of professional done-for-you email scripts, contracts, invoices, and more for smarter freelancing. The first 50 customers, save 50% with this link .

What does a freelance makeup artist do?

How to become a freelance makeup artist, where to find freelance makeup artist jobs, the business side of being a freelance makeup artist.

The beauty world can be glamorous, creative, exciting, and – a little cutthroat. If becoming a freelance makeup artist is your goal, be prepared to work hard, branch out to different types of work, and get creative with your business.

If you are both talented and committed to your craft, there is no reason that you can’t build up a solid clientele and live your dream.

This article will explore the different types of freelance makeup artists, how to make the shift from amateur to professional, where to find high-quality clients and how to manage your business.

  • Develop a strong portfolio and showcase it on a professional website and social media channels.
  • Network with potential clients and industry peers through social media, local events, and word-of-mouth referrals.
  • Offer a variety of services, such as makeup for weddings, photo shoots, and special events, to attract a diverse range of clients.

freelance makeup artist

The first thing most people think of when they picture a freelance makeup artist is Hollywood. And many artists do find their way to the entertainment industry, but did you know that there are actually many different types of makeup artists? Here are just a few for you to consider:

Movies and special effects are probably the first thing that comes to mind when wondering what a freelance makeup artist does. Large movie sets will often have dozens of makeup pros who do everything from contouring and false eyelashes to completely transforming an actor with prosthetics and body paint.

Just as films need a full team of makeup artists to create movie magic, theater troupes rely on makeup to transform into their characters. On Broadway you will probably find a full arsenal of artists working full-time, but a freelance makeup artist is just as likely to be found charging by the hour to assist a community theater production or the local university or high school program.

3. Weddings

Many brides these days hire a freelance makeup artist to ensure that they look their absolute best on their special day. These types of artists probably specialize in natural beauty, covering up flaws and allowing their clients to really shine.

4. Influencers

With the rise of social media, particularly YouTube, a beauty expert can create an empire without ever leaving their home. Whether you provide your own makeup tutorials, showcase client transformations or provide freelance makeup artist services to other influencers, there is certainly money to be made online.

Hollywood movies may be the gold standard, but the news team right in your own city likely uses a freelance makeup artist to touch up the anchors before the morning show. These professionals are charged with making the TV personalities’ features appear clearly on camera without looking like they are wearing makeup at all––not an easy feat!

The type of avant garde makeup that showcases over the top eyeliner, aggressive coloring and lots of drama is most likely to be used in a fashion photo shoot. You will definitely find a freelance makeup artist behind the cover shoot of every magazine. There are smaller-scale fashion events, too––indie boutiques and Etsy sellers use beautiful photography to market their products, and a freelance makeup artist plays a key role in creating these scenes.

Birthdays, a girls’ weekend, and bachelorette parties are all places you might find a freelance makeup artist providing a fun and instruction experience. If you like to meet new people, put a smile on someone’s face and laugh a lot, this might be the freelance makeup artist gig for you.


8. Teaching

Someone has to show the next generation of makeup gurus how it is done. A freelance makeup artist may pick up extra money by teaching on the side at a local beauty school, or their main source of income could be hosting and teaching classes on their own. Either way, teaching is a great way to make a mark.

If you are just getting started in the business, becoming a freelance makeup artist may seem like a far away dream. Rest assured, with a little planning and a lot of hard work, you can totally do this!

It helps to break it down into more manageable steps, so here’s the rundown:

1. Learn everything you can

The best way to be a successful freelance makeup artist is by having extraordinary skills. Whether you teach yourself, join an online masterclass or get formal training at a cosmetology school, spend the necessary time, money and energy to really understand the craft and create beautiful art.

2. Get high-quality supplies

freelance makeup artist

If you want to make the leap from a simple hobby to charging for your services as a full-fledged freelance makeup artist, you need to invest in professional makeup and tools.

3. Build your portfolio

Start anywhere you can––ask family and friends to be your models. Find a great photographer, or upskill your own photography skills. Great photos and videos are vital to success in any creative-based industry.

4. Start small and grow

As you begin your journey as a freelance makeup artist, you may need to take on any clients you can get. Charge fair rates on the lower end of average to book gigs and add to that portfolio. As you earn the trust of clients and get more experience, you will be able to increase your prices.

5. Always market yourself

When you are a freelance makeup artist, every interaction can be a networking opportunity. You never know when someone you meet might be looking for makeup services, or know someone who is. Carry business cards , create a website to easily show off your work, add stickers to your car, be active in local marketplaces, etc.

Gone are the days when everyone had a 9-5 job. Freelancing is having a major moment, and the good news for anyone getting into the freelance makeup artist community is that jobs can be found in a lot of conventional places! Here are some great places to start:

That’s right. One of the largest job boards in the world has lots of listings for freelance makeup artists. Narrow your search by your local area and see what pops up. There are more opportunities in large cities than rural places, naturally, but remember that the site is constantly being updated and added to as people look for professionals, so check back often.

Yep, there’s a site dedicated to makeup artists. While there aren’t thousands of opportunities, this is definitely a place to start.

Like it or not, people look to Craigslist for just about everything. You can both advertise your services for hire and look for job postings within your region. Just be sure to practice safe internet habits like meeting in public places, using a dedicated business email address and not disclosing personal details to a stranger.


Industry events

Look for local bridal shows, fashion events or artist showcases that you can participate in. You may have to pay to be included, but if the show is tailored to the right audience, you can generate a lot of high-quality leads.

Network, network, network

Most freelance makeup artists operate heavily through word of mouth. Ask each client you work with for referrals. You can even offer bonuses to the clients who help you book new business. Ask friends and peers to send any business they hear of your way. Reach out to theater companies or local talent agents to see what kind of help they need.

freelance makeup artist

Like many freelance art jobs , working as a freelance makeup artist is pretty much a 50/50 split between creative endeavors and keeping the business afloat. It’s important not to lose sight of the financial side of your freelance makeup artist career.

Freelancing is incredibly rewarding. Setting your own hours and rates, a nearly unlimited earning potential, and the opportunity to pursue your passions are all things that draw people to freelancing in the first place.

Freelancing is also hard . You’ll have to learn new things about taxes, accounting, marketing, invoicing and management that probably never crossed your mind. Look for tools and tips to help make the transition from artist to business owner less stressful and, eventually, even fun. Luckily, Millo has tons of resources, including a free Global Freelance Mastermind group on LinkedIn, that can help you succeed.

The secret to breaking into the freelance makeup artist scene is really no secret.

You only need a few things to make it work . A clear vision of what niche you want to be part of, the skills and tools to transform your clients, a handful of clients, a strong community behind you, patience and dedication are the factors that set you on the right path.

In the end, if working as a freelance makeup artist is what drives you, nothing can stand in your way. Use every resource at your disposal to make it happen, starting with learning those stylist skills and following all the way through to the way you set up and run your business.

In the end, it will all be worth it .

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Written by Kylie Burgener

Staff at

Kylie Jackson Burgener is a mother of three and a freelance consultant, specializing in public relations, writing and content marketing. She is a cofounder of  Measured Melodies , a leveled piano sheet music system for piano teachers and students. She lives in Raleigh, North Carolina with her family.

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Reviewed & edited by Adam Wright , at Millo.

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How To Write a Makeup Business Plan + Template


Creating a business plan is essential for any business, but it can be especially helpful for makeup businesses that want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every makeup business owner should include in their business plan.

Download the Ultimate Business Plan Template

What is a Makeup Business Plan?

A makeup business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Makeup Business Plan?

A makeup business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Makeup Business Plan

The following are the key components of a successful makeup business plan:

Executive Summary

The executive summary of a makeup business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

  • Start with a one-line description of your makeup company
  • Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your makeup business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your makeup firm, mention this.

You will also include information about your chosen makeup business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of a makeup business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

  • What part of the makeup industry are you targeting?
  • How big is the market?
  • What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, the customers of a makeup business may include:

  • Special occasion customers: those who need makeup for weddings, proms, etc.
  • Fashion models: people who need a professional look on a daily basis
  • Professionals: makeup artists and other professionals in the industry

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or makeup services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Below are sample competitive advantages your makeup business may have:

  • Quality of products
  • Range of products
  • Customization services
  • Competitive prices
  • Expertise of staff

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

  • Product/Service : Detail your product/service offerings here. Document their features and benefits.
  • Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
  • Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
  • Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or, you may promote your makeup business via word-of-mouth.

Operations Plan

This part of your makeup business plan should include the following information:

  • How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
  • What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a makeup business include reaching $X in sales. Other examples include adding new products or services, expanding to new markets, or launching a new marketing campaign.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific makeup industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

  • Revenue : how much revenue you generate.
  • Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
  • Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Makeup Business

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

  • Assets : All of the things you own (including cash).
  • Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
  • Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Makeup Business

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

  • Cash Flow From Operations
  • Cash Flow From Investments
  • Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup makeup business.

Sample Cash Flow Statement for a Startup Makeup Business

You will also want to include an appendix section which will include:

  • Your complete financial projections
  • A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
  • Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your makeup company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

The goal in creating your business plan is to articulate a clear and concise message that will serve as your roadmap to success. A well-written business plan will also help you secure funding from investors, lenders, or other sources.   

Finish Your Makeup Business Plan in 1 Day!

Other helpful articles.

How To Write a Beauty Business Plan + Template

How To Write a Beauty Bar Business Plan + Template

How To Write a Beauty Supply Business Plan + Template

How To Write a Bridal Makeup Business Plan + Template

How To Write a Makeup Artist Business Plan + Template

How To Write a Permanent Makeup Business Plan + Template

Permanent Makeup Business Plan Template & Guidebook

Are you trying to find out how to write a business plan? In order to successfully create and present your business plan, it is important to understand the 7 steps needed in order to effectively complete this task. Using the step by step guide provided below you can learn how to write a business plan for your permanent make up business.


Get worry-free services and support to launch your business starting at $0 plus state fees.

  • How to Start a Profitable Permanent Makeup Business [11 Steps]
  • 25 Catchy Permanent Makeup Business Names:
  • List of the Best Marketing Ideas For Your Permanent Makeup Business:

How to Write a Permanent Makeup Business Plan in 7 Steps:

1. describe the purpose of your permanent makeup business..

The first step to writing your business plan is to describe the purpose of your permanent makeup business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a permanent makeup business:

Our purpose at Permanent Makeup Inc. is to empower our clients to embrace their natural beauty and enhance their appearance with professional, reliable, and affordable permanent makeup services. Our mission is to become the leading provider of permanent makeup services in the region, offering a wide range of services to suit every need. We are committed to using only the finest materials and latest technology, and to providing exceptional customer service, with knowledgeable and friendly staff who can help clients understand their options and make the best choices for their needs. We aim to provide a safe, comfortable, and enjoyable working environment for our team, and to deliver exceptional results that exceed our clients' expectations. We believe that everyone deserves to feel confident and beautiful in their own skin, and we strive to provide our clients with the best products and services available.

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2. Products & Services Offered by Your Permanent Makeup Business.

The next step is to outline your products and services for your permanent makeup business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

  • What is my business?
  • What are the products and/or services that I offer?
  • Why am I offering these particular products and/or services?
  • How do I differentiate myself from competitors with similar offerings?
  • How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

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3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your permanent makeup business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your permanent makeup business includes the following elements:

Target market

  • Who is your target market?
  • What do these customers have in common?
  • How many of them are there?
  • How can you best reach them with your message or product?

Customer base 

  • Who are your current customers? 
  • Where did they come from (i.e., referrals)?
  • How can their experience with your permanent makeup business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

  • How does it work, what features does it have, and what are its benefits?
  • Can anyone use this product or service regardless of age or gender?
  • Can anyone visually see themselves using this product or service?
  • How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

  • Which companies are competing with yours today (and why)? 
  • Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
  • What specific advantages does each competitor offer over yours currently?

Marketing channels

  • Which marketing channel do you intend to leverage to attract new customers?
  • What is your estimated marketing budget needed?
  • What is the projected cost to acquire a new customer?
  • How many of your customers do you instead will return?

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business plan for makeup artist

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

  • The equipment and facilities needed
  • Who will be involved in the business (employees, contractors)
  • Financial requirements for each step
  • Milestones & KPIs
  • Location of your business
  • Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a permanent makeup business?

To run a permanent makeup business, you will need a few key pieces of equipment, supplies, and permits. These include:

  • Permanent makeup tools and equipment
  • Protective gear and safety equipment
  • A permit to operate your business (depending on location)
  • Business licenses and permits for business activities (if applicable)

You may also need to hire and train staff to provide the permanent makeup services and manage customer service.

5. Management & Organization of Your Permanent Makeup Business.

The second part of your permanent makeup business plan is to develop a management and organization section.

This section will cover all of the following:

  • How many employees you need in order to run your permanent makeup business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
  • The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
  • How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Permanent Makeup Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a permanent makeup business varies based on many different variables, but below are a few different types of startup costs for a permanent makeup business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your permanent makeup business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your permanent makeup business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your permanent makeup business plan:

  • Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
  • Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
  • Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
  • Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
  • Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
  • Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

business plan for makeup artist

Frequently Asked Questions About Permanent Makeup Business Plans:

Why do you need a business plan for a permanent makeup business.

A business plan is a document that outlines the goals and objectives of a business, as well as the strategies and tactics that will be used to achieve those goals. It is important to have a business plan for your permanent makeup business because it helps to focus the efforts of the company, communicate the business's goals and objectives to potential investors, and provide a roadmap for the business to follow. Additionally, a business plan can be used to help secure funding from investors or lenders, who will want to see that the business has a solid plan in place before they provide funding.

How to write a business plan for your permanent makeup business?)

To build a business plan for your permanent makeup business, start by researching your industry, competitors, and target market. Use this information to define your business's goals and objectives, as well as the strategies and tactics that you will use to achieve those goals. Next, create a financial plan that outlines your projected income, expenses, and profit. This should include a projected income statement, cash flow statement, and balance sheet. Once you have all of this information, you can use it to create a comprehensive business plan that outlines the goals and objectives of your business, as well as the strategies and tactics that you will use to achieve those goals. A well-written permanent makeup business plan contains the following sections: Purpose, Products & Services, Marketing Plan (including Marketing Strategy), Operations/Management Plan (including Operations/Management Strategy), Financial Plan (including Financial Forecasts), and Appendixes.

Can you write a permanent makeup business plan yourself?

Yes, you can write a permanent makeup business plan yourself. Writing a business plan is a valuable exercise that can help you clarify your business idea, identify potential challenges and opportunities, and develop a roadmap for success. While there are many resources and templates available to help you write a business plan, the process of creating one is ultimately up to you.

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I'm Nick, co-founder of, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.


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