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3D product visualization: The essential guide to bringing products to life

The essential guide to 3D product visualization

Table of Contents

What is 3d product visualization.

3D product visualization involves visualizing 3D models and creating photorealistic product rendering and interactive digital representations of products using computer graphics and 3D modeling techniques. These 3D interactive guides allow users to interact with products in a virtual environment, rotating and zooming in to examine the product from multiple angles and even customizing its features.

Key technologies and software in 3D product visualizer include computer-aided design (CAD) software, 3D product visualization agency and 3D product visualization company for creating interactive experiences. And game engines like Unity and Unreal Engine for creating interactive experiences. A robust 3D product viewer is an essential tool for providing an immersive experience to site visitors.

Unlike traditional 2D images, which provide a limited product view, 3D models visualization allow users to interact with products online in a virtual environment, rotating and zooming in to examine the product from multiple angles and even customizing its features.

3D visualization solutions

3D product visualization is a valuable and powerful tool for businesses of all sizes. By incorporating 3D product visualization tools into their operations, companies can increase shopper engagement and enhance an overall viewing experience by providing an easy way to explore a product’s features, fit, and finish in 3D space. This not only attracts more site visitors but also builds brand loyalty.

3D product visualization also significantly impacts product development, reducing the costs associated with prototyping and testing. Furthermore, it allows companies to create stunning product visuals and get a better feel for their products before they reach production. This streamlined customer journey aids customers in making informed decisions about which products best suit their needs, ultimately driving purchase intent and user engagement.

3D product visualizers and augmented reality solutions have gained immense significance for businesses aiming to enhance their advertising and other marketing materials and purposes. These services offer a compelling alternative to traditional photography by creating photorealistic computer-generated imagery (CGI) that showcases product rendering with meticulous attention to material properties.

Companies seeking to improve 3D visualization and augmented and virtual reality can benefit from expert product rendering services, learning how to optimize their visuals and engage customers more effectively.

And most importantly, providing 3D-augmented digital experiences makes it easier for customers to make informed decisions about which products best suit their needs, driving purchase intent.

Improved product

  • Enhances customer engagement and viewing experiences.
  • Lowers prototyping and testing costs.
  • Provides superior visuals during product development.
  • Aids customers in informed product selection, boosting sales intent.
  • Offers lifelike interactive experiences compared to 2D.
  • Improves product comprehension by viewing from multiple angles.
  • Allows a real-time product customization experience and personalization, fostering a sense of ownership.
  • Reduces the need for physical prototypes, saving time and money.
  • Speeds up decision-making in product development, potentially cutting lead times by 30% using tools like RealityMAX.
  • Helps in early detection of design issues.
  • 3D models are easier and cheaper to update than 2D photos; they’re 6x more cost-effective than traditional photos.
  • Engages customers more, increasing purchase likelihood.
  • Ensures 3D assets are optimized for faster loading to keep users engaged.
  • Reduces product returns by helping customers make informed decisions.

Real-world applications of 3D product visualization

3D product visualization has transformed ecommerce platforms by enabling brand consistency to embed interactive 3D visuals on their platforms, enhancing the overall online shopping experience. Virtual showrooms present a lifelike shopping scenario, erasing geographical boundaries, and curbing costs. These showrooms, enriched with augmented reality (AR) , allow customers to virtually interact with products, giving them a tangible feel without visiting a physical store ( online stores ).

Using AR technology in tandem with 3D product visualizers, customers can virtually try products, from clothing to home decor, directly through their smartphones. This immersive interaction fosters a deeper connection, driving sales.

In the realm of marketing, dynamic 3D animations and videos capture audience attention and foster increased customer experience engagement throughout, while interactive product configurators empower consumers to tailor products to their liking in real-time. On the design front, digital prototyping diminishes the need for physical models, making design evaluation and iteration more cost-effective and rapid. Collaborative design tools streamline the entire development process, facilitating real-time reviews and remote team collaboration.

A standout in this space, product visualizer RealityMAX , offers a better understanding holistic platform for 3D professionals, integrating visualization with collaborative design, ensuring a streamlined product development journey.

product presentation 3d

In the realm of 3D visualization, businesses leverage cutting-edge technologies to product visualize and offer product visualization services that go beyond traditional methods. Augmented reality enhances the experience, allowing users to interact with computer-generated 3D or 2D images showcasing a product’s key features. This revolutionizes the manufacturing process and streamlines the creation process, incorporating digital engineering to achieve lifelike and immersive product representations.

The 3D product visualization process

The 3D product visualization process is a multi-step process including five different stages, from concept and planning to post-production and optimization.

Let’s take a quick look at the main activities involved at each stage.

Concept and planning

  • define project goals and objectives
  • gather product information and reference materials, like good product shots
  • develop a renovation projects timeline and budget

3D modeling

  • create a 3D model and product renderings using CAD software or 3D tools and rendering software (i.e.: Autodesk 3ds Max, Blender, Cinema 4D)
  • ensure model fidelity and attention to detail

Texturing and materials

  • apply appropriate textures and materials to the 3D model
  • perfect color accuracy and realism

Lighting and rendering

  • set up life-like lighting conditions
  • adjust camera settings and angles
  • render high-quality images or animations (most popular tools include KeyShot, V-Ray, Octane Render)

Post-production and optimization

  • edit and refine rendered images or animations (with software such as Adobe Photoshop, Adobe After Effects, GIMP)
  • optimize visuals for various platforms and devices

Design and development

Tips for creating stunning 3D visualizations

Prioritize accuracy and attention to detail.

  • Ensure your 3D model accurately represents the real product, including the use of high-quality raw materials
  • Pay close attention to textures, materials, and colors

Utilize realistic lighting and camera angles

  • Experiment with different lighting setups to enhance product features
  • Choose camera angles that showcase your product in the best possible way

Keep your target audience in mind

  • Tailor your visuals to appeal to your target demographic
  • Consider creating multiple visualizations for different customer segments

Optimize your visuals for multiple platforms and devices

  • Ensure your visuals are accessible and perform well on various devices
  • Adapt your visuals for different marketing channels, such as social media, email, or websites

Test and gather feedback

  • Test your 3D product visualizations with a sample audience
  • Gather feedback to identify areas for improvement and optimization

Challenges and limitations of 3D product visualization

Technical complexity and resource requirements.

Creating high-quality 3D product models can be technically challenging and resource-intensive, requiring skilled professionals and powerful hardware and software.

Anyway, a 3D tool with effortless composition capabilities like RealityMAX can help simplify a crucial part of this process, enabling also beginner users to adjust models and combine them to build gorgeous scenes.

Technical complexity and resource requirements

Integration with existing e-commerce platforms

Integrating 3D product visualization with existing e-commerce platforms may require additional development and customization, potentially increasing the cost and complexity of implementation.

Unless you tap into the power of Web 3D with a little help from RealityMAX and its 3D embed feature , that allows basically anybody to easily insert a 3D product visualization into a web page or application.

Ensuring accessibility across devices and platforms

Ensuring that 3D product visualizations are accessible and perform well across various devices (like mobile devices) and platforms requires optimization and testing, which can be time-consuming.

At least before web-based, natively responsive 3D experiences like the ones created with RealityMAX became available. Our light, fast-loading 3Ds don’t require additional software to be viewed and are device-neutral, working with any operating system.

The future of 3D product visualization

Emerging trends and innovations, virtual reality (vr) shopping.

The integration of 3D product visualization with VR technology is expected to create even more captivating shopping experiences, allowing shoppers to explore virtual stores and interact with 3D models of products in a fully immersive environment.

By combining the power of 3D visualization with the interactivity and immersion of VR, businesses online retailers can offer their customers a new level of engagement that transcends traditional online shopping and enhances the brand experience. Let’s call it metashopping .

3D product visualization

There are several ways in which the fusion of 3D product visualization and VR technology can enhance the shopping experience.

We have mentioned virtual showrooms before; now, if VR-enabled, customers can explore these showrooms using VR headsets or compatible devices, experiencing the products in a way that closely mimics a physical store visit.

In a VR environment, customers can interact with products more intuitively, such as picking up, examining, and even testing the products in a virtual worlds. This level of interactivity helps customers better understand the product’s features, functionality, and overall appeal, leading to customer satisfaction and increased confidence in their purchasing decisions.

VR technology enables businesses to offer a personalized shopping experience based on individual preferences and interests. Customers can explore virtual environments tailored to their specific needs and desires.

The integration of 3D product visualization and VR technology can also facilitate social shopping, allowing customers to virtually shop with friends or family members, regardless of their geographical location. This shared experience can help replicate the social aspect of in-person shopping, enhancing overall enjoyment and engagement.

Artificial Intelligence (AI) in product visualization

AI and machine learning can be used to automate and enhance the 3D product visualization process, enabling customers interact with more realistic and tailored experiences.

There are several ways in which these technologies can contribute to the 3D product visualization process:

  • Automated 3D creation : AI algorithms can be used to streamline the process of creating 3D models by analyzing 2D images or CAD in different file formatsd and generating corresponding 3D models. This can save designers significant time and effort while ensuring consistent and accurate representations of the products.
  • Real-time rendering optimization : machine learning techniques can be employed to optimize the rendering process, enabling real-time visualization of complex 3D models without sacrificing quality or performance.
  • Personalized content creation : AI-driven predictive engines can analyze customers experience and behavior data to generate personalized 3D product visualizations tailored to individual users. This personalization can help businesses better cater to customer needs and create more targeted marketing campaigns.
  • Material and texture generation : artificial intelligence can be used to automatically generate realistic materials and textures for 3D models, resulting in more lifelike product visualizations.
  • Quality control and error detection : advanced algorithms can be employed to automatically identify and correct errors or inconsistencies in 3D models, ensuring that the final product visualization meets the desired quality standards.

Unlocking True-to-Life 3D Product Visualization with a Free 3D Asset Visualization Studio

Achieving true-to-life 3D product visualization has never been easier, thanks to the emergence of completely free 3D asset visualization studios. These innovative platforms are breaking down the steep learning curve traditionally associated with 3D visualization. They empower businesses to bring their evolving ideas to life in a photorealistic and immersive manner. With these tools, companies can create product visuals that are eye-catching and stay true to life, enhancing engagement and boosting sales.

Impact of 3D product visualization on industries beyond ecommerce and marketing

The benefits of 3D product visualization are not limited to ecommerce strategy and marketing; industries such as architecture, interior design, automotive, and manufacturing can also leverage 3D visualization to enhance their product offerings and customer experiences.

By incorporating 3D visualization technologies into their workflows, these sectors can improve design processes, communication, and collaboration, ultimately resulting in more innovative and successful products.

Impact of 3D product

In the realms of architecture and interior design, 3D visualization offers architects and interior designers with the capacity to craft detailed depictions of their work, allowing clients an immersive insight into the eventual result, enhancing decision-making and satisfaction.

This technology extends to providing virtual explorative experiences. Meanwhile, the automotive industry leverages 3D visualization from the design phase to marketing, enabling efficient digital prototyping, testing, and creating interactive user experiences. Similarly, the manufacturing and industrial design sectors utilize 3D visualization for optimized product development, quality assurance, and enhanced collaboration, ensuring a transparent understanding among all stakeholders.

3D product visualization is revolutionizing the way products are designed, marketed, and sold across various industries.

By combining 3D models with other advanced technologies such as AI, machine learning, VR, and other AR apps, businesses can create captivating and immersive experiences that go beyond traditional shopping, bridging the gap between the digital and physical worlds.

From e-commerce and marketing to architecture, interior design, automotive, manufacturing, real estate, and entertainment, 3D product visualization is enhancing product offering, improving design processes, and fostering collaboration.

Future of 3D product

As technology continues to evolve, the adoption of 3D visualization is expected to grow further, completely transforming the way we interact with and experience products.

Businesses that recognize the value of 3D product visualization and proactively adopt these technologies will be better positioned to meet the ever-changing demands of consumers, stay ahead of their competitors, and achieve long-term success in an increasingly digital and technology-driven world.

The best way to achieve these goals? Creating a free account now and getting in touch with our 3D experts via our live chat to get the best advice based on your product visualization needs.

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The definitive manual on 3d product visualization

August 16, 2021.

You may not notice it, but you probably encounter 3D visualizations of products every day in advertisements, banners, videos, and webpages. When created with care, this type of solution can provide a level of detail similar to HD photos and with even better visual flair. This is a powerful way to show off a product’s best features and a must-have for any company that sells physical products.

This article will introduce you to the exciting world of 3D product configuration and product modeling . In it, you can find everything you need to start making your own visualizations of stunning quality.

What is 3D Product Visualization?

3D product visualization is the digital presentation of a product through a 3D model and virtual environment. The product’s appearance, features, and dimensions should match up to its original version (a physical product or its digital equivalent).

What many people get wrong about the terminology is using “3D visualization” interchangeably with “3D render”. A render is just a still image with 3D content, while 3D product visualization technology allows it to be created in many more forms, including animation, applications, and panoramas.

What are the benefits of using 3D product visualization?

You can get a lot of great use of your visualization solution, especially when you use it for a business purpose. Some of the potential benefits include:

  • Superior presentation Compared with regular photography, computer-aided visualization can generate much more gorgeous scenes and visuals, with impeccable lighting, color, and animation.
  • Freedom to customize Given the way visualizations are made (more on that later), you can easily modify and customize them with your changing needs. The options to do so with renders and photos are much more limited.
  • More information given At the very least, visualizations let you rotate a product and look at it closely from all angles. Additionally, you can add informative text, audio, or animation into the mix to tell even more about the product.
  • Pretty quick production Creating a 3D visualization is usually not much longer than taking and professionally editing a photo or creating a render. All of them usually take from a couple days to a week.
  • Compatible with many formats This type of solution can be integrated into many forms of media and reused from one platform to the next. You can even transform it into something bigger with added functionality. We examine this option lower in the article.

Top Formats of 3D Product Visualization

As we have mentioned, visualization can be made in many forms, but what about platforms? Let’s examine the main formats of this solution type:

1. Non-immersive visualization

3d product visualization

This is the most common format and also the most universal. We see regular 3D visualizations used in many different settings, but animations and apps are the most common. These can be broadcast on television, deployed on the web, opened on a mobile phone, and about a dozen other ways.

2. VR product visualization

3d product visualization

Virtual reality is a technology that takes you out of the real world and places you in a digital one. Thus, when you put on a VR headset and initialize a visualization app, you will see the product as if it was right in front of you. Using controllers and head movements, you can also interact with it and get a realistic experience of what it will be like to handle it in real life.

3. AR product visualization

3d product visualization

Augmented reality makes use of mobile devices like smartphones and their cameras, capturing footage and layering 3D models on it through apps. Sometimes, the apps are deployed in browsers through a technology known as WebAR . Thus, your mobile devices can visualize a product in a relevant setting, such as clothes layered on top of your body or a car presented in a garage.

How to Use Product Visualization in Your Industry

To be fair, we could say that product visualization is used in all industries that build products, but this would be a generalization. Some industries are much better suited to the technology and have already reaped many benefits from it. Thus, if you check the list below and don’t see your industry, it doesn’t mean that this kind of solution is not meant for you. Rather, you have the unique opportunity to become a pioneer for your business type.

3D product visualization for furniture

3d product visualization

This solution is used very often in online furniture stores. Before buying, users want the chance to rotate furniture from different angles, and not have to rely on photos, which often do not match up with reality. As such, it also serves as a versatile tool for interior design.

3D visualization in marketing

3d product visualization

You’ll often see such 3D content in advertisements and marketing campaigns, which make great use of computer design to depict the product in unique and sometimes wacky settings. This helps cement interest in consumers and prompts them to check out the item further.

Product visualization in eCommerce

3d product visualizer

Online stores host a huge portion of all visualizations created, and the logic behind it is clear: it is much more likely that customers will form a positive impression from a sleek visualization than from a set of photos or a recorded video.

Beauty/health product visualization

3d product visualizer

One peculiarity of beauty and health products is that they are not often depicted in their packaged state. Thus, most visualizations focus somewhat on what the product looks like outside of its container, and even more on how it looks applied to the body.

Automotive product visualization

3d product visualizer

Most automobiles can be considered luxury goods, so consumers shopping around for a car expect to see the models presented with a high level of detail, options to zoom in and rotate, and preferably see them depicted in a relevant setting.

Tech product visualization

3d product visualizer

Tech products are usually visualized with strong lighting and great attention to detail. This way, when the assets are used for promotional photos and videos, customers can see every bezel and nook of the device clearly and imagine what it will be like to handle it.

How to Build 3D Product Visualization

Once you make up your mind to build such a solution, you can follow the tips and guidelines below for simpler development and release.

1. Planning

Having a product is not enough to visualize it in 3D – you also have to put some thought into how it should be presented and which aspects of it you want to show. You may use the following checklist for planning:

  • Obtain accurate references of the product
  • Determine which aspects/features you want to demonstrate
  • Choose a background and lighting settings
  • Create a design document with all requirements and references, provide it to a 3D artist

2. Creation

The first step to creating such a solution is to build a 3D model of the product. 3D software (including 3DS Max , ZBrush , and Maya ) is a must-have, and your expert can use a variety of 3D modeling techniques to make everything look great. It can also make sense to create a unity 3d product visualization since the engine has many relevant and useful features.

This is usually done by a 3D artist/modeler, but you may also need an animator and developers, depending on how you want to present the content. If you don’t have these specialists, you can always hire custom 3D modeling services from a reliable provider.

3. Touch-up and integration

With the key 3D assets built, things like texture, color, lighting, and background are added. Sometimes, the process stops at this and the work is created into an image, but it is more common for it to then be packaged into animation or interactive software. It is not unusual for the content to be reviewed before and after this step to identify issues and apply revisions before anyone else sees.

Need More Functionality? Get More Out of Your Visualization

While 3D visualization is already great on its own, it can be transformed into something bigger. Using the 3D content as a foundation, you can build some impressive software solutions:

  • Configurator This is an application that shows off a product and offers users a broad choice of customization features that are reflected in its appearance, description, and build.
  • Prototype Sometimes, visualizations are made for products still under development and MVP s. In this case, they can serve as the blueprints for actual manufacturing or pathfinders for further models.
  • Digital Twin Digital twin software features 3D models of various objects, parts, and processes, as well as accurate data of how they function (collected by sensors). This gives insights into how the item performs and which improvements are possible.
  • Manual Manuals can be static (unchanging) or dynamic, providing users with an interactive experience that shows how the product works and how to properly handle it.
  • Branded game You can even present your product in a fun setting like a game, which will help introduce users to your brand and product in a subtle and interesting way.

Looking for partners to develop 3d product visualisation?

How to Order Product Visualization Services

Many companies lack the specialists and infrastructure to create high-quality 3D content of their own, but there is a saving grace – 3D production studios. 3D-Ace is one such studio offering custom design services, including crafting the best 3D product visualization of your product. If you check our portfolio , you can see that we have made plenty of such art in the past.

By choosing our studio, you are getting an experienced partner ready to accommodate your unique business needs. We will find the best way to show off your product and build a whole software solution around it if necessary.

Begin the journey of visualization today by contacting us about your project.

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Innovative Product Presentation: The Impact of 3D Modeling

Introduction to 3d modeling in product presentation.

The advent and adoption of 3D modeling technologies have markedly driven the revolution in product presentation. Today, 3D models of products are not just a futuristic concept but a fundamental component of marketing strategies across various industries. This transformative approach allows companies to showcase their products in a highly detailed and interactive format, offering potential customers an immersive experience that was previously unimaginable. The essence of this article is to explore the profound impact of 3-D modeling on product presentation, highlighting how it enhances customer engagement, streamlines the design and production process, and ultimately revolutionizes marketing strategies. By integrating 3D models, businesses can present their products more captivatingly and significantly improve the efficiency of their production cycles, from initial design to final market launch.

Enhancing Customer Engagement with 3D Models

Interactive experience and comprehensive understanding.

One of the most significant advantages of using 3D models in product presentation is the level of interaction and engagement it offers customers. Unlike traditional 2D images, 3D models allow potential buyers to explore a product from every angle, zoom in for detailed views, and even see the product in action through animations. This interactive experience is crucial in today's digital age, where consumers expect more than static images when purchasing. For instance, automotive companies like Audi and BMW have leveraged 3D modeling to create virtual showrooms where customers can customize and interact with their dream car in a virtual environment before making a purchase. This enhances the shopping experience and provides customers with a comprehensive understanding of the product, leading to informed and confident purchasing decisions.

Customization and Personalization

Another facet where 3D models shine is in offering customization options to customers. The ability to personalize a product according to one's preferences has become a significant selling point for many brands. For example, furniture companies utilize 3D modeling to allow customers to change the color, material, and even design elements of furniture pieces, enabling them to visualize how these products would fit into their personal spaces. This level of personalization boosts customer satisfaction and fosters a deeper connection between the consumer and the brand. Companies can significantly enhance engagement and loyalty by empowering customers to design their product versions.

Image from Yousee Studio

Implementing 3D models in product presentation marks a pivotal shift towards more dynamic and interactive consumer experiences. As technology evolves, the possibilities for further enhancing customer engagement through 3D modeling seem limitless. This approach meets the growing expectations of modern consumers and sets a new standard for how products are presented and explored in the digital realm.

3D Modeling and Marketing Strategies

Integration into digital campaigns.

Integrating 3D models into marketing strategies has revolutionized how products are advertised and promoted across digital platforms. Unlike traditional photography, 3D models provide a dynamic and versatile asset for various marketing materials, including online advertisements, social media posts, and interactive web content. For instance, companies can create engaging animations or 360-degree product views that highlight their products' unique features and benefits, making these digital campaigns much more compelling and informative. This captures the attention of potential customers and encourages them to engage more deeply with the product, increasing the likelihood of conversion.

Moreover, 3D modeling facilitates the creation of virtual environments where products can be showcased in context, providing a realistic impression of how they would appear in real-life scenarios. This is particularly effective in industries such as real estate and interior design, where immersive virtual tours powered by 3D models allow potential buyers to explore properties and spaces in great detail from anywhere in the world. By offering an immersive experience, companies can significantly enhance the appeal of their products, making them more attractive to prospective customers.

Enhancing Online and Offline Presence

The versatility of 3D models extends beyond digital marketing, enhancing offline marketing efforts. High-quality 3D prints and holographic displays of products can be used at trade shows, exhibitions, and in-store displays to grab attention and provide a tangible sense of the product without needing physical prototypes. This saves on logistics and manufacturing costs and allows companies to showcase products still in the development phase, generating interest and feedback early in the product life cycle.

Furthermore, 3D models can be integrated into augmented reality (AR) applications, enabling customers to visualize products in their environment through smartphones or tablets. This innovative approach bridges the gap between online and offline shopping experiences, providing customers a unique and personalized way to interact with products. Retail giants like IKEA have successfully implemented AR apps that allow customers to place furniture in their homes virtually, significantly enhancing customer satisfaction and driving sales.

Cost-Effectiveness and Efficiency in Production and Prototyping

Streamlining design and development.

Using 3D modeling in product development's design and prototyping phase offers significant cost savings and efficiency improvements. Traditional prototyping methods are often time-consuming and expensive, requiring physical materials and labor to create each prototype. In contrast, 3D models can be quickly adjusted and iterated digitally, allowing designers to experiment with different designs, materials, and configurations without needing physical prototypes. This accelerates the design process and reduces the costs associated with materials and waste.

For example, in the automotive industry, 3D modeling allows engineers to test the aerodynamics, safety features, and overall performance of vehicle designs in a virtual environment before any physical model is built. This virtual testing can identify potential issues and improvements early in the design process, saving companies significant time and money in R&D.

Enhancing Collaboration and Reducing Time to Market

3D modeling facilitates better collaboration among design teams, stakeholders, and clients. Digital models can be easily shared and reviewed in real-time, regardless of geographical location, enabling faster feedback and decision-making. This collaborative approach ensures that all parties are aligned throughout the design process, reducing the risk of costly revisions and delays later on.

Moreover, the ability to quickly iterate and finalize designs in the digital realm significantly reduces the time to market for new products. Companies can move from concept to production much faster, giving them a competitive edge in fast-paced markets. This agility is crucial for staying relevant and capturing market share in industries where trends and consumer preferences change rapidly, such as fashion and technology.

In conclusion, 3D modeling has a profound impact on marketing strategies and production processes. It has become an indispensable tool for companies looking to innovate and compete in the modern marketplace by enhancing customer engagement, streamlining design and development, and reducing costs and time to market.

Conclusion: The Transformative Power of 3D Modeling in Product Presentation

Integrating 3D modeling into product presentation and marketing strategies represents a significant leap forward in how businesses connect with their customers and bring their products to market. This technology has revolutionized the visual representation of products and fundamentally altered the production process, making it more efficient, cost-effective, and aligned with the digital age's demands.

Consumers' ability to interact with 3D models of products provides a richer, more engaging shopping experience. They can explore products in detail, customize features to their liking, and visualize items in their own space before making a purchase decision. This level of interaction and personalization enhances customer satisfaction and loyalty, driving sales and fostering a deeper connection between brands and their audiences.

For businesses, the benefits of adopting 3D modeling are manifold. Marketing strategies that leverage 3D models are more dynamic and compelling, capturing the attention of potential customers and compellingly conveying product features. Using 3D models in product development and prototyping streamlines the design process, reduces costs, and accelerates time to market, providing a competitive edge in fast-paced industries.

As technology advances, the possibilities for 3D modeling in product presentation and marketing will expand. Virtual and augmented reality innovations will offer even more immersive ways to showcase products, blurring the lines between the digital and physical worlds. The ability to create hyper-realistic 3D models will further enhance the accuracy and appeal of virtual product representations.

In conclusion, the impact of 3D modeling on product presentation and the broader marketing and production landscape is undeniable. By embracing this technology, businesses can improve their operational efficiency and marketing effectiveness and meet the evolving expectations of modern consumers. As we look to the future, it is clear that 3D modeling will continue to play a pivotal role in shaping the way products are designed, presented, and experienced, marking a new era in the digital transformation of commerce.

Contact us at YouSee Studio for captivating 3D renderings and immersive virtual experiences.

Ray Lisbon is a content writer and the author of this article.

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3D Product Modeling: The Key to Next-Generation Retail Success

Interactive 3D Models in WebAR: The Next Big Thing in eCommerce

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3D Product Animation: Everything You Need to Know

Have you ever wondered how those cool 3D animations in commercials or product presentations are made? Well, you’re in for a treat because we’re diving into the fascinating world of 3D product animation.

Whether you’re a curious business owner/manager shopping for a 3D product animation video or just someone who wants to learn about animation, we’re going to show you the ropes.

Our video animation company also specializes in making 3D animations. Here’s a video we made.

If you want something similar, get in touch.

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Now let’s dive in!

What is 3D product animation?

Simply put, it’s a way of creating moving images in a three-dimensional space.

Instead of a flat, 2D image, you’re working with depth and perspective. This makes your product appear more realistic and engaging.

Why is 3D product animation important?

3D product animation is crucial in modern marketing due to its ability to visually captivate audiences and convey product details.

3D animations engage viewers in a way that static images or traditional graphics cannot. It brings products to life with realistic movements and details.

Furthermore, 3D product animation lets you experiment with emerging visual trends. This contributes to brand differentiation and makes this medium a powerful tool for businesses looking to stand out in the competitive market.

Read more: What’s the Deal with 2.5D Animation?

What does it take to create good quality 3D animation?

Creating effective 3D product animations requires a blend of creativity, technical skill, and attention to detail.

Here’s what it takes to create next-level 3D product animations:

i. A solid concept

Before diving into the animation process, having a clear concept of what you want to achieve is important.

It should outline the key features and movements that highlight the product. A well-thought-out plan will save time and guide your creative decisions.

ii. Strong 3D modeling

The animation team should have a strong understanding of the fundamentals of 3D modeling. The better your model, the more realistic and appealing the animation.

iii. Attention to textures and materials

Realism in 3D product animation often comes down to the quality of textures and materials applied to models.

Different textures can give you the look and feel you desire. It’s crucial to pay attention to how light interacts with various materials to enhance realism.

iv. Optimization

Large and complex 3D models can strain computer resources during animation rendering. Models that are optimized for performance with techniques like LOD (level of detail) maintain quality while improving efficiency.

v. Perfect lighting

Lighting sets the mood for the animation. Different lighting setups can be used to highlight the key features of the product.

Factors like shadows and reflections are considered to add depth and realism. Different lighting can also evoke specific emotions.

Related: How to Make 3D Animated Videos: A Useful Guide

vi. Camera techniques

The virtual camera is the audience’s window into your 3D world.Therefore, it’s important to experiment with camera angles, zoom levels, and movements to create visually dynamic animations.

The story you want to tell matters, as it will guide the viewer’s focus with camera angles.

vii. Understanding the principles of animation

An excellent grasp of animation principles such as timing, spacing, and easing is crucial. These principles help create smooth and natural movements.

Here’s a tutorial that shows how to control the motion of 3D models:

viii. Backgrounds and environments

Backgrounds or environments add context. This provides a more immersive experience and can help tell a more complete story about your product. Consider the setting and how it complements your product.

ix. Cool animation styles

Don’t be afraid to explore different animation styles. Whether it’s a sleek and modern look or a playful and whimsical approach, the animation style should align with your brand and resonate with your target audience.

3D product animation process

First, we need to mention that creating a 3D product animation is not a one-person job. There are several specialists and often a dedicated project manager who work together to bring 3D animations to life.

Each one is an expert in their domain, and one person cannot be expected to perform all the functions.

The steps involved include 3D environment modeling, character modeling and animation rigging, object animation, texturing, lighting, rendering, compositing, sound designing, editing, VFX, and sculpting.

Now we understand what goes into a good 3D product animation. The process for creating animation varies from agency to agency, let’s take a look at what the process for creating one at our animation company looks like.

3d-product-animation-process

1. Discovery meeting

We start with a discovery meeting where we delve into the details of your business, goals, and motivations.

Understanding your target audience, their challenges, and your unique selling proposition helps shape the foundation for your video.

We discuss your distribution plans, competitors, and your style preferences, ensuring we align our efforts with your objectives.

Following the discovery meeting, we draft the script based on our discussions. The script length is determined by the desired video duration, aiming for 1-2 engaging minutes.

We involve you in the creative process, sharing the initial script draft for your review and feedback. Once approved, we proceed to the next phase.

3. Voice-over recording

For narration and dialogues, we present demo reels featuring male and female voice-over artists. You have the opportunity to listen to samples and choose the voice that suits your project.

If you have specific accent preferences, we provide relevant options. This step ensures your video’s audio perfectly complements its content.

product presentation 3d

4. Styleboard

With the finalized script and voice-over, we illustrate the initial scenes through a styleboard.

This visual representation includes character designs, color schemes, and illustration styles, offering a preview of the finished product.

After receiving your feedback, we make necessary adjustments to ensure the visual elements align with your vision.

Here are some style examples.

3d-product-animation-1

5. Storyboard

Following approval of the styleboards, we construct the complete storyboard. This essential step outlines all video scenes without animation.

Through collaborative efforts, we refine the storyboard to ensure that the conveyed message resonates effectively with your target audience.

6. Animation

Armed with an approved storyboard and voice-over, our animators bring your vision to life.

We combine all assets, including the final script, storyboard, sound effects, music, and voice-over, to create an engaging and visually appealing video.

This stage marks the transition from planning to the exciting animation process.

Related: A Breakdown of Our Animated-Video Production Process

7. Music and sound effects

To enhance engagement, we integrate music and sound effects into your video. This final touch contributes to creating an immersive experience for your audience.

Once you’re happy with the animation, your video undergoes its last refinement. After this, it’s complete and ready for distribution.

8. Rendering and exporting

Before distribution, the 3D product animation needs to be rendered. Rendering turns the digital creation into a video file.

Depending on the complexity of your animation, this will take some time. Good things come to those who wait!

Now all that’s left to do is showcase your work!

Showcasing your 3D product animation

Once you have your first 3D video, you’re going to want to share it with the world!

You can export your animation in various formats, making it compatible with different platforms.

Share it on your website, social media, emails, or even include it in your presentations to impress your audience.

That’s a wrap

And there you have it, a breakdown of what it takes to make a 3D product animation! Remember.

Don’t be afraid to unleash your creativity and explore the endless possibilities with 3D animation. So, what are you waiting for? Pitch our 3D experts your video concept and let’s work on bringing your 3D vision to life.

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10 Best Interactive 3D Presentation Software for Designers

8 Mins Read

February 3rd, 2024

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Kimberly Elizabeth

With over a decade of expertise in the design realm, Kimberly is trained at the prestigious FIT in NYC, she excels in curating harmonious spaces with a keen focus on symmetry and function.

Currently at

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Interior Design 3D Presentation

Interior Design is an exciting field of study. This important art form is a means for introducing creativity in any given room design and turn it into the homeowner’s dream house.

Interior designers can use various inspiration boards and design concepts to bring the client’s requirements to life. For new clients, using swatches and templates is a great way to introduce them to your design ideas. You can also use sample boards so they can check out the templates and color schemes you wish to implement.

However, the best means for interior design presentation are 3D models. While all the mood boards and floor plans are easily accessible and displayed on a 2D surface, 3D models take the effects of the architectural visualization to a whole new level.

3D Presentation Software

Image credits: pinterest.com

What is an Interactive 3D Presentation?

Interior designers and architects have an obligation to their clients to deliver the property designs to meet their expectations. It is a little difficult to explain the concepts of scales, floor plans, room design, etc. without a visual aid.

Although Photoshop or PowerPoint presentations can help, the real challenge is visualizing the space from all angles. This is where 3D models take the cake.

With 3D modeling software , you can create a virtual rendering of the home design. An interactive 3D presentation enables you to show the client exactly what you have in mind with accurate visualization.

This is especially useful for new clients as they can share their own design plans with you. With careful brainstorming, you and your client can arrive at a mutual understanding before you create final presentation boards for your interior design project.

Decorators can also use interactive 3D presentations so the client can hover over the plans and inspect the view from every angle as if they are present right in the room. It helps them make up their mind before they give their approval so that there is a minimum to no scope for errors upon completion of the interior design services.

See also – Best Interior Design Software

10 Best Interactive 3D Architectural Presentation Software

There are several interactive 3D presentation software that facilitates multiple presentation techniques for schematic visualization of your design plan. The pricing and styling may differ from one software to another, based on the templates you choose. While AutoCAD and SketchUp are some of the top choices, the following architectural software provides additional means to create attractive presentation boards that can elevate the output of your interior design services.

1. MagikTour

Our first and most favorite choice is MagikTour. This simple software created by Foyr enables you, as interior designers and architects, to connect with your clients directly.

This software is effective in creating 360-degree floor plans and implement design ideas as per the client’s requirement. It is a handy tool, especially if you don’t want to waste money on transportation. The software allows you to share your ideas along with the design process through a link. You can send the link to the client who can evaluate and approve or share their concerns to make an informed decision.

The MagikTour interactive 3D design software is perfect for all projects, whether you have a small or large interior design business .

2. Aurora 3D Software

Another effective 3D presentation software is Aurora 3D. This software is easy to use and it offers a variety of styling and presentation boards. You can employ text, images, data, and even video to communicate the story of the design idea to the client.

Although Aurora does not have all the features necessary to create extensive and powerful 3D models, it gets the job done effectively. It is fairly easy to create a small file and transfer it to any mac or windows device for viewing. The ease of use is especially helpful for amateur designers as Aurora 3D does not require complete knowledge and understanding of the functional aspects of design software.

Aurora 3D is a handy software tool for a quick and easy solution for your architectural or interior design process.

See also – Best Furniture Design Software

Interactive 3D Presentation Software

Focusky is a 3D presentation software much like Aurora 3D. You can use this software with ease to create some quick and easy presentation boards.

Focusky is ideal for both amateurs and professionals as the final presentations can be easily transferred to any data storage unit for viewing. You can use this software to create a video of your design ideas which gives the client an accurate visualization. It also allows you to add 3D transition effects to the space planning process.

Interior designers and architects can use this software to create focused renderings of their design concept for client approval.

See also – 3D Visualization Software

Knovio is a unique 3D presentation software that allows you to share your interior design presentations through files over the internet. It has a microphone and webcam in-built in the app so you can share your ideas with the client as they move around the property or you share a 3D model.

Although Knovio does not have all the necessary templates and schematics, the interactive feature is immensely helpful. It does leave a lot to the imagination, but you can always share mood boards and sample boards to share your design ideas.

Knovio can be an easy solution especially if you are interacting with distant clients.

3D Interactive Presentation Software

5. PresentiGo

PresentiGo is an all-inclusive 3D presentation software that enables architects and interior designers to create creative content for visual graphics. This software is particularly helpful because it re-engages previously created presentation boards for new projects.

PresentiGo is a good software for anyone who wants to create some extraordinary content with style. The conversion software allows you to transfer the files and play them as an immersive interactive 3D video model.

It is an ideal software for content creation to impress new clients.

See also – Best Floor Plan Software

Visme is a 3D presentation software that is easy to learn and use. It features a multitude of effects and design concepts which enables architects and interior designers to create stunning video presentations.

Visme helps you create interiors not just for home design but also for commercial spaces . You can create an entertaining and engaging video to demonstrate your design ideas to the client. The Visme 3D presentation software is available globally so you can connect to clients from any location. Although this may be a cumbersome task to take on clients who are otherwise located, Visme still offers the facility, should the need arise.

Architectural Software

7. Prezent 3D

Prezent 3D is an idea-based design model. It allows interior designers and architects to drag and drop files in a simple interface where you can combine effects and create note-worthy video presentations.

Prezent 3D is very simple to use which makes it a good choice for amateur decorators and aspiring architects. You can use simple design patterns and still create excellent presentation boards to impress clients.

Prezent 3D also allows auto grouping which simplifies the design process tremendously. It is an ideal software if you want the client to focus closely on your design plans.

See also – Best Kitchen Design Software

8. Cl3ver Interactive 3D Presentations

This one-click application enables architects and interior designers to quickly sort their presentations into auto grouped categories. The Cl3ver Interactive D presentations software simplifies the initial design process. You can then add voice-over dialogs and explanations to create a story for your presentations. If you need to make any changes to the presentation boards, your story remains unhindered.

This software is easy to use and provides a simple sharing facility so you can interact with your clients about the interior design project details. You can update the 3D models as required and fit the storyboard.

Interactive Design

iCreate is another interactive 3D presentation software that offers the user a wide array of options. With iCreate you can make interactive video presentations with multiple sample boards and present your design ideas to your clients with ease.

iCreate is quite easy to understand and use. Therefore architects and interior designers as well as clients can install it for easy viewing of the variable design plans. You can share your ideas and discuss any modifications or special requirements that the client might have.

iCreate provides a dynamic environment for the creation of 3D models thereby helping you create final presentations with better effects to amaze your clients.

10. Xtensio

Xtensio is an interactive 3D presentation and document-sharing app. It not only facilitates smooth communication between decorators and clients but also provides a forum for interaction between members of your staff. This office operation software helps the members of your team communicate and coordinate with each other so they can work in harmony.

Xtensio allows you to create 3D presentations with a multitude of effects which helps in making a good impression on the clients. You and your staff can readily communicate your design ideas and live documents, as and when required.

This 3D presentation tool is a good choice if you work with a permanent team or with contractors as it eases the mode of communication and collaboration. It makes it easier to complete your interior design project as per the requirement and on time.

The list of design software can be used for all your interior design styling projects. Whether you are creating a house from scratch or just designing a makeover for the living room or kitchen, you can use the software to render realistic 3D models to convey your ideas to the client.

We recommend MagikTour in particular because it is the best design software for interactive 3D presentations. It is highly useful to both architects and interior designers alike. The software is easy to use and enables you to interact directly with the client without much waste of time. Additionally, the 360-degree view enables the client to get an accurate rendering of the space which helps instill confidence in your design skills. You can watch the tutorials to learn the innumerous design concepts and how to implement them in your design process.

These 3D presentations are extremely helpful for marketing purposes as well. You can create various schematics and 3D models and post them on social media to attract new clients. You can also post your design ideas on professional platforms such as LinkedIn to connect with substantial clientele.

See also – 3D Rendering Software

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3D animated product videos with Lumiere3D

3D animated product videos with Lumiere3D

Elevate Engagement with 3D Animated Product Videos by Lumiere3D

In today's visually driven digital landscape, product videos have become essential for businesses seeking to engage their audiences effectively. However, standing out from the competition requires innovation and creativity. Enter Lumiere3D, a cutting-edge platform that empowers creators and businesses to craft captivating 3D animated product videos. In this comprehensive guide, we will explore the process of creating stunning 3D animated product videos using Lumiere3D, step by step.

Unlock Creativity: Craft Mesmerizing 3D Animated Product Videos with Lumiere3D

product presentation 3d

let's delve deeper into the compelling reasons to choose 3D animated product videos and why they can make a significant impact on your marketing efforts:

Engagement: Elevating Viewer Interaction

The power of engagement in the digital age cannot be overstated. 3D animated product videos are a dynamic means to capture your audience's attention and keep them captivated. Unlike static images or traditional videos, 3D animations add depth and interactivity to your product presentations. Viewers can manipulate the product, rotating it, zooming in, and exploring it from various angles. This level of engagement goes beyond what conventional videos can achieve, creating a more immersive and memorable experience for your audience.

Visualization: A Comprehensive Understanding

In the world of e-commerce and online shopping, customers often crave a more in-depth understanding of the products they are considering. 3D animations provide a solution to this challenge. They allow your audience to visualize your products in a way that traditional media cannot match. By providing a three-dimensional view, viewers can assess the product's form, size, and features more accurately. This comprehensive understanding can alleviate doubts and uncertainties, increasing their confidence in making a purchase decision.

Memorability: Leaving a Lasting Impression

In the digital age, where consumers are inundated with information and content, it's crucial to stand out and be memorable. 3D animated product videos excel in this regard. They leave a lasting impression on viewers due to their unique and immersive nature. When customers encounter your products through a memorable 3D experience, they are more likely to remember your brand and offerings, increasing the likelihood of returning for future purchases.

Competitive Edge: Setting Yourself Apart

In today's crowded marketplace, differentiation is key to success. 3D animated product videos are still a relatively novel and innovative approach to product marketing. By adopting this technology, you showcase your commitment to staying at the forefront of your industry. It demonstrates that you are willing to invest in providing the best possible experience for your customers. This competitive edge can attract customers who seek cutting-edge and forward-thinking brands.

Now that we've explored the myriad benefits of 3D animated product videos, it's time to unlock the creative potential of Lumiere3D and embark on the journey of crafting these mesmerizing videos that will not only engage your audience but also leave a lasting impact on your brand's image and success.

Lumiere3D: Your Competitive Edge in 3D Animated Product Videos

product presentation 3d

Let's continue the journey of creating exceptional 3D animated product videos with Lumiere3D:

Dynamic Camera Movements: Bringing Your Product to Life

One of the standout features of Lumiere3D is its dynamic camera movements. This tool allows you to capture your product from captivating angles, bringing it to life in a way that static images or traditional videos cannot achieve. Experiment with panning, zooming, and rotation to highlight every intricate detail of your product. Whether it's showcasing the sleek lines of a high-end gadget or the fine craftsmanship of a piece of jewelry, dynamic camera movements enable you to create visually engaging sequences that leave a lasting impression on your viewers.

Seamless Transitions: Maintaining Flow and Continuity

To keep your audience engaged throughout your 3D animated product video, it's crucial to incorporate seamless transitions. These transitions serve as bridges between scenes or different product views, ensuring that the viewer's experience remains fluid and enjoyable. Whether you're transitioning between different product features or moving from one scene to another, Lumiere3D's seamless transition capabilities enable you to maintain the flow and continuity of your video. This professional touch elevates the overall viewing experience and keeps your audience immersed in your product presentation.

Personalized Effects: Enhancing Realism and Immersion

To truly captivate your audience, consider adding personalized effects to your 3D animated product video. Lumiere3D offers a range of effects, including lighting, shadows, and reflections, that can enhance the realism of your product presentation. These subtle yet powerful touches contribute to a more immersive viewer experience. Properly placed lighting can highlight key features, shadows can add depth, and reflections can create a sense of authenticity. By leveraging these effects creatively, you can make your product video not only visually stunning but also incredibly realistic.

As you customize your 3D animated product video with Lumiere3D's versatile tools and features, remember that the goal is to create an experience that resonates with your audience. Each dynamic camera movement, seamless transition, and personalized effect should serve to enhance the viewer's understanding and appreciation of your product. These creative elements work in synergy to craft a compelling narrative around your product, making it more appealing and memorable.

Now that we've explored the art of customization in 3D animated product videos, you're well on your way to creating a video masterpiece that will leave a lasting impression on your audience. Lumiere3D provides the canvas, and your creativity is the brush that will paint an unforgettable product presentation. In the next sections, we'll delve into fine-tuning your video, and the crucial steps of exporting and sharing your 3D animated product video with the world.

Make an Impact with Lumiere3D's 3D Animated Product Videos

As you near the completion of your 3D animated product video, it's crucial to take a moment to review your work. This step is where you fine-tune your video and make any necessary adjustments to ensure it aligns perfectly with your creative vision. By carefully examining every aspect of your video, you can ensure that it is precisely as you envisioned it. Here's why this step is so important:

Consistency : Reviewing your work helps maintain consistency throughout the video. It ensures that all transitions, camera movements, and effects flow seamlessly, creating a polished end product.

Visual Appeal : This stage allows you to make aesthetic adjustments to enhance the visual appeal of your video. You can refine lighting, shadows, and other elements to create a visually stunning presentation.

Narrative Cohesion : If your video includes a narrative or storyline, reviewing it ensures that the message is conveyed coherently. Check for any gaps in the narrative or areas where additional context may be needed.

Quality Control : This step is vital for quality control. It's an opportunity to identify and rectify any errors or inconsistencies that might have occurred during the creation process.

By taking the time to review your work, you can be confident that your 3D animated product video is not only visually engaging but also aligns perfectly with your creative intent.

Step into the Future of Marketing with Lumiere3D's 3D Animated Product Videos

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Once you're satisfied with your creation, it's time to share your 3D animated product video with the world. Lumiere3D simplifies this process, offering a user-friendly interface for exporting and sharing your masterpiece:

Lumiere3D provides various export options to cater to different platforms and devices. This flexibility allows you to choose the format that best suits your distribution needs.

You can also select the resolution and quality level that aligns with your intended audience and platform. Higher resolutions are ideal for larger screens and detailed product presentations, while lower resolutions are suitable for quicker online streaming.

The sharing stage is where your video comes to life and reaches your target audience:

Publish on Your Website : Embed your 3D animated product video on your website's product pages. This provides potential customers with an immersive and engaging way to explore your products.

Leverage Social Media : Share your video on social media platforms such as Facebook, Instagram, and Twitter to maximize its reach. Use relevant hashtags and engage with your audience to generate buzz.

eCommerce Platforms : If you sell products through eCommerce platforms like Amazon or eBay, consider adding your video to your product listings. Videos can boost conversion rates and set your products apart from competitors.

Email Marketing : Incorporate your video into email marketing campaigns to engage your subscribers and encourage them to explore your products further.

Lumiere3D: Where Innovation Meets 3D Animated Product Videos

product presentation 3d

While Lumiere3D simplifies the creation of 3D animated product videos, achieving excellence in this art form requires creativity and attention to detail. Here are some advanced tips to take your videos to the next level:

Storyboarding : Plan your video's narrative in advance to ensure a coherent and engaging storyline. A well-structured narrative can captivate viewers and keep them engaged from start to finish.

Text and Labels : Use on-screen text and labels strategically to highlight key product features or specifications. Clear and concise text can provide valuable information without overwhelming the viewer.

User Interaction : For interactive product demonstrations, explore options for user-controlled 3D views. Allowing viewers to interact with your product can create a more engaging and personalized experience.

A/B Testing : Experiment with different video versions to identify what resonates most with your audience. Analyze viewer engagement metrics to refine your videos and continually improve their effectiveness.

By implementing these advanced techniques, you can push the boundaries of creativity and deliver 3D animated product videos that not only inform but also captivate and inspire your audience. Lumiere3D, combined with your creativity, offers endless possibilities for creating exceptional product presentations that leave a lasting impression.

From Vision to Reality: Creating 3D Animated Product Videos with Lumiere3D

Lumiere3D empowers creators and businesses to produce captivating 3D animated product videos that leave a lasting impression on their audience. By following the steps outlined in this comprehensive guide, you can harness the full potential of Lumiere3D to elevate your product marketing efforts. With 3D animations, your products will come to life in ways that engage, inform, and inspire viewers. Start your journey toward creating remarkable 3D animated product videos today, and watch your audience connect with your products on a whole new level. In the ever-evolving world of digital marketing, Lumiere3D is your gateway to a visually captivating future.

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TechBullion

TechBullion

Mastering 3d product animation: learn the steps.

product presentation 3d

3D product animation is a game-changer for brands, marketers and especially Ecommerce stores. It’s an exciting way to show off products, making them look more appealing and engaging to potential customers. With high-quality visuals in demand, knowing how to create stunning 3D product animations can give you an edge in a competitive market.

What is 3D Product Animation?

So, what exactly is 3D product animation? It’s all about creating a digital, three-dimensional version of a product and bringing it to life through animation. This method makes products look real and interactive, offering a more immersive experience than traditional images or videos. You’ll see it used in e-commerce, manufacturing, marketing, and even video games animated  to showcase in-game products or items.

Step 1: Concept Development

First things first, you need a solid idea. What makes your product special? How do you want to present it? Sit down with your team and brainstorm. Create a storyboard to map out the animation’s flow and key scenes. Think about Apple’s product animations that highlight sleek design and innovative features.

Coming up with a good concept takes time and careful planning. It’s the foundation of your animation. Working with an experienced agency can make this process smoother and ensure the concept aligns with your brand’s vision.

Step 2: 3D Modeling

Next up, creating a detailed 3D model of the product using software like Blender, Maya, or 3ds Max. This model should reflect the product’s dimensions, textures, and materials accurately. The 3D modeling market is expected to reach $7.6 billion by 2025, showing how important this technology is becoming.

3D modeling is meticulous work and requires a lot of technical skill. Getting the details right can be tough. Hiring a professional 3D animation service can help, as they have the expertise to create high-quality models efficiently.

Step 3: Texturing and Lighting

Once the model is ready, it’s time to add textures and lighting. Texturing makes the model look realistic, while lighting adds depth and realism by simulating real-world light conditions. In video games, detailed texturing and lighting are crucial for creating immersive experiences, like in “The Last of Us Part II.” These video games animated with high-quality textures and lighting bring a more lifelike and engaging experience.

This phase can be particularly painstaking. It needs an eye for detail and an understanding of how light and textures interact. An experienced agency can handle this step well, ensuring your product looks its best.

Step 4: Animation

Now comes the fun part – making the product come to life. Animation involves making the 3D model move and interact. It can be as simple as rotating the product or as complex as showing its functionality in detail. Imagine a 3D animation of a smartphone, with close-ups of its features like the camera and screen.

Animating a product is intricate work that often requires a team of skilled animators. Collaborating with a professional animation service can make this process more efficient and effective.

Step 5: Rendering

Rendering is where you generate the final visuals from the 3D model. This step needs a lot of computing power and time to create high-resolution images or videos. The rendering process can vary in complexity, depending on the desired quality. The global rendering software market is projected to grow at a CAGR of 21.7% from 2020 to 2027, highlighting the demand for high-quality visuals.

Rendering is often one of the most time-consuming parts of the process. High-quality rendering can be very resource-intensive. That’s why many brands turn to agencies that have the necessary infrastructure to handle it efficiently.

Step 6: Post-Production

The last step is post-production, where the rendered animations are edited and refined. This includes adding sound effects, music, and any additional visual effects to enhance the overall presentation. Post-production is also where final adjustments are made to ensure the animation matches the brand’s vision. Studios like Pixar and DreamWorks are known for their meticulous post-production work.

Post-production can turn a good animation into a great one. It requires attention to detail and a significant time investment. Experienced agencies have the skills and resources to fine-tune animations to perfection.

Why Consider an Agency?

Creating a top-notch 3D product animation  can be a detailed and painstaking process. Each step requires specific skills and substantial time. An experienced agency can provide the expertise and resources needed to ensure your animation is of the highest quality. They can handle everything from concept development to post-production, making the process smoother and more efficient.

The Value of High-Quality 3D Product Animations

High-quality 3D product animations can significantly boost your marketing efforts. They provide a visually engaging way to showcase your products, making it easier for customers to understand their features and benefits. Animations can also be used across various platforms, from websites and social media to presentations and advertisements.

Using 3D product animations can also help you stand out from the competition. With more brands turning to digital marketing, having unique and high-quality animations can make your products more memorable. According to HubSpot, video content, including animations, is 50 times more likely to drive organic search results compared to plain text.

3D product animation is a fantastic tool for brands looking to create engaging and dynamic presentations. By mastering the steps involved – from concept development to post-production – you can create stunning animations that captivate your audience.

As the demand for high-quality visual content grows, investing in 3D product animation can give you a significant edge. This process can be detailed and demanding, often requiring specialized skills and resources that agencies can provide. Embrace this technology and watch your products come to life in ways you never imagined.

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The Ultimate Guide to 3D Product Animation

What you must know about 3D Product Animation: how to create animations that will help you boost your sales and improve your bottom line.

The Ultimate Guide to 3D Product Animation

Product animation is a powerful marketing tool that can help you sell more products and services. By creating an engaging and visually appealing 3D product animation, you can grab the attention of potential customers and convince them to buy your products or use your services.

In this guide, we will show you how to create animations that will help you boost your sales and improve your bottom line. Let’s get right into it.

What Is 3D Product Animation?

3D product animation is a process whereby a three-dimensional image of a product is created and animated. This can be done in various ways, but the most common approach is to use computer-generated imagery (CGI) to create the 3D animation of products.

The advantage of using CGI to create 3D rendered models is that it allows for a great deal of flexibility and control over the final results. What sets product animation apart from other similar methods is hyperrealism. You can create super photo-realistic elements that aren’t distinguishable from the actual physical product.

But we’ll discuss many other benefits in this article, so stay tuned!

Who Needs 3D Product Animation?

3D product animation can be used for a variety of purposes. For example, it can be used to create marketing or advertising materials, or it can be used to create training or educational videos. 

Additionally, 3D animation solutions can be used to create demonstrations or simulations of how a product works or showcase immersive virtual reality experiences.

So, it’s easy to argue that virtually any modern business that wants to stay ahead of the competition absolutely needs to utilize the benefits 3D visualization of their products .

Why Is 3D Product Model Important for Business Promotion?

It’s simple - this type of product animation offers endless options. You can create anything and everything using advanced 3D animation technology. So let’s see how that translates to your business needs.

Communication with no limits

Sometimes, certain product features cannot be communicated easily through words or 2D object animation or photography. However, with three-dimensional animations, you can realistically depict all features with ease and convenience, allowing the customer to get a better picture of what they’re buying. 

One example of that is real-estate. Photos often fall flat and simply cannot showcase the beauty of a property or how all amenities line up and work together. 

By creating a simple 3D animated video of the property, you can give customers an interactive tour of the product, allowing them to move left and right, and up and down. This will give them the perfect idea of how big the space is and what the layout actually looks like.

Engage customers and increase sales

3D videos are simply more engaging and fun to watch. One example of this are 3D product configurators . This type of animation allows customers to have virtual product try-ons, ranging from clothes to furniture.

You can play around with different textures and materials, which customers absolutely love. It gives them a better sense of control, plus it results in fewer returns, because they know exactly what they’re getting from the start.

Explain anything better with 3D Product Animation

3D product animation is one of the most effective ways to explain complex products and processes. By creating a three-dimensional virtual model of your product, you can clearly illustrate how it works, its features, and how it can benefit your customers.

CGI animation can also be used to show off your product in its best light, highlighting its key features and unique selling points. By bringing your product to life in a way that is both realistic and engaging, you can really capture your audience's attention and get them excited about what you have to offer.

Types of 3D Product Animation Videos

One of the greatest things about 3D animation is its versatility. There are so many different types that you won’t have any issues finding the most suitable format for your needs. Below, we’ll explain each type and what they’re best suited for.

Launch video

A launch video is a perfect way to introduce a new product or service to the market. The product introduction should be short, sweet, and to the point, highlighting the key features and benefits of what you're offering. For example, if you want to do a new product demonstration, you should start with some appealing music, as well as eye-catching shots and animations of the product.

Explainer video

An explainer video is a great way to educate your audience about your product or service. It should be clear, concise, and informative, covering all the key points about your offering. Make sure to combine text, audio, and visuals for the best experience.

Storytelling video

A storytelling video is a great way to connect with your audience emotionally. It should be engaging and entertaining while still conveying the key message about your product or service. For example, you can use this format for product demonstration, or when you’re trying to have a bigger emotional impact on your customers.

Close-up video

A close-up video is a great way to show off the details of your product or service. It should be high quality and give viewers a close look at what you're offering. This format is especially suitable for realistic product models with many nuances and details. With 3D animations, you can easily zoom in and out, to highlight all important features.

Tips for Creating Product 3D Animation

If you have a product that is ready to be animated, there are a few things to keep in mind to create an effective and engaging 3D animation .

Make it real 

In order to make your photorealistic 3D product animation, you need to ensure that the animated objects and movements are accurate. This means that you need to use high-quality 3D models and textures. Additionally, the lighting and shading should be realistic, as this can greatly affect how believable the final animation is.

Use feelings with 3d animation

When you are creating a 3D product animation video, you should think about the emotions that you want to evoke in your audience. Do you want them to feel excited about the product? Or do you want them to feel more relaxed? The music and sound effects that you use can also play a role in setting the tone of the animation.

Uniqueness 

Your 3D product animation should be unique and stand out from the crowd. This means that you need to put your own spin on things. Think about what makes your product different and highlight that in your animation. Also, use a unique and eye-catching combination of colors, fonts, and sounds, to really entice the customer into becoming more interested in your product.

Put the focus on the product

The focus of your 3D product animation should be on the product itself. This means that the camera should be focused on the product and not on the background or other elements in the scene. Additionally, you should use close-up 3D view and angle changes to help highlight different features of the product.

Elaborate why your product is worth buying

In your 3D product animation, you should take the time to explain why your product is worth buying and show the product experience. This means highlighting the features and benefits of the product. You can do this through voiceover or text overlays. Additionally, you can use on-screen graphics to help drive home your points.

How to Choose a Quality 3D Product Animation Service?

When choosing a quality 3D product animated services, there are many factors to consider. Below are some key factors to keep in mind when making your decision:

  • The service price: While you don't want to choose the cheapest option available, you also don't want to overspend on this service. Get quotes from several different companies and compare prices.
  • The turnaround time: How quickly does the company produce animations? This is important to consider if you have a tight deadline.
  • The level of customer service: Do they seem professional and easy to work with? This is important because you'll work closely with them on your project.
  • Their portfolio: What kind of experience does the company have? Do they have experience animating products similar to yours? Check out their 3D product visualization portfolio before the consultation call.

Keep these factors in mind when choosing a quality 3D product animation service and you're sure to find the perfect one for your needs.

Easy 3D Product Animations with PIXREADY

At PIXREADY , we have the experience, expertise, and technology to create stunning 3D animations that will showcase your products in the best possible light.

We'll work with you to create an animation that's exactly what you need, and we're sure you'll be absolutely thrilled with the results. Contact us today to get started on your 3D animation project!

PIXREADY team

Founded by a group of technology, architecture, and design professionals in 2018, PIXREADY is one of the challengers empowering the 3D visualization industry and making its products and services more affordable. We are determined to assist businesses around the world to create photorealistic images of their products and ideas and enrich the experience of their clients. We focus on the details, with the highest precision in every pixel.

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Home Blog Business Product Presentation Guide: Archetype, How to Adapt it to your Product & Audience

Product Presentation Guide: Archetype, How to Adapt it to your Product & Audience

Cover for Product Presentation guide by SlideModel - how to present a product?

Excellent product presentations have a lasting effect on people. Not only does the audience go ahead and buy the product they saw, they feel a sense of accomplishment at owning or investing in such a great product.

The thing is, though, product presentations don’t come easy for everyone. So, how to present a product?That’s why we want to share the adaptable product presentation archetype with you. It’s a building model you can start with and adapt for your product and audience.

With this adaptable archetype, your product presentations will be easier to create, and you’ll have more time and brain space to practice your speech and sell more products!

Let’s get started.

Table of Contents

  • What is a Product Presentation?

Product Presentation FAQ

Defining the target audience for a product presentation, adaptable product presentation archetype, essential characteristics of a winning product presentation, what is a product presentation.

Product presentations are essential for business communication between product owners/creators and stakeholders. A perfect product presentation is a seamless combination of a set of slides and the speech to go with it. 

Typically, a product presentation showcases a product’s key features, benefits, and advantages using persuasive and engaging communication techniques to generate interest and drive sales. Depending on the business setting, a presentation can be formal or informal, and some include visual aids, live product demonstrations, and other relevant multimedia resources.

We like categorizing business presentations into three categories; informative, persuasive, and supporting. The product presentation fits the persuasive category with a pinch of the informative. 

Introducing a big concept in a product presentation

Let’s quickly cover some of your most pressing product presentation questions. 

What are product presentations good for?

A product presentation’s job is to inform, convince and convert. The product presentation archetype supports these three pillars regardless of the product or audience. In short, they’re good for getting the word out and bringing in new clients.

Why do product presentations matter?

Communicating with stakeholders about new products and features is key to higher buy-in from the client base and richer brand equity. Stakeholders appreciate being kept in the loop about new products or features that interest them. The stronger your product presentations are, the more buy-in and loyalty your brand will achieve.

When do businesses use product presentations?

There are several occasions when you need a product presentation:

  • When you launch a new product.
  • When you want to share about a new feature or improvement.
  • When you need approval or funding from shareholders for a new product or feature.
  • When you want to sell an existing product to a potential or returning customer.

This article shows you how to create product presentations using an archetype adaptable for your product and audience. So it’s important to define what possible audiences a product presentation has.

There are three major audience types. Let’s look at each stakeholder group and their differences in your product presentation.

  • Shareholders, investors, and board of directors : A product presentation to this audience is likely a pitch. It’s a product presentation that asks for approval and/or funding before work begins. 
  • Colleagues and coworkers: Hosting a product presentation for coworkers can be for beta testing a new product or sharing pre-launch priority access. These product presentations’ objective is generally to collect initial feedback. You can include a survey as supporting material when hosting the presentation.
  • The public, current, and potential customers: The public is your product presentation’s largest potential audience. Product presentations for this audience need an extra dose of relatability, storytelling, and personalized benefits. Pinpoint two customer personas and build the product presentation for them.

Defining the audience of a product presentation

The dynamics of a product presentation can take many forms, but all of them will need a structure to build up from. That’s where the product presentation archetype comes in. As long as you follow this structure, you can create product presentations for any product and audience.

1. Introduction

Create a strong opening slide with an attention-grabbing hook. Set the scene for the rest of the presentation. Some tried and tested opening techniques to consider are:

  • When starting your product presentation speech, introduce yourself with a link-back formula or stereotype analogy . Both need a good dose of storytelling to get right.
  • Start your slide deck with a captivating visual. Visual metaphors are ideal for this technique. For a physical product, create a visual showing the product in an unexpected scenario.
  • Start with a hook that piques their attention . For example, a relevant joke, a surprising statistic, a thought-provoking rhetorical question, or even with silence.

2. Pain Point: Problem or Need 

Identify the pain point relevant to your audience. Is it a problem or a need? Explain the issue by sharing data, facts, statistics, anecdotes, or stories to illustrate the pain point. 

  • In a product presentation slide deck , use an infographic slide to list the pain points visually using icons or visual metaphors.
  • Create a story using customer personas and possible problems your product can solve. Use the story to create an animation or live-action footage to which the viewer can relate.
  • If the problem or need your product solves isn’t obvious, use the iceberg model to place the problem or need under the water’s surface. Explain how that unseen problem or need affects the obvious—what’s above water level. 

The iceberg model illustration by SlideModel

3. Product = Solution

Frame your product as the solution to the pain point. Explain how it fulfills the need you presented in the previous section. Provide relevant evidence like case studies and user testing. Describe the product features tying them into the problem they solve.

  • When your product is new, you won’t have testimonials or case studies from real customers, but you can add in-company user and beta testing. 
  • For products that compete with others in the same industry, use comparison slides or charts to show how your product differs and stands out. 

Example of a competitor analysis slide

  • When using animation or live-action video , continue from the previous slide and introduce the product into the scenario. Show how the product solves the problem. 
  • Hint at how not using your product to solve the problem can ultimately cost the customer more money trying to solve the problem differently. Show them the cost of “not buying” with real examples.

4. Personalized Benefits

Specify the benefits your product has for your audience. Tailor the explanations and stories for your target stakeholder audience. Use sales presentation techniques to emphasize further how your product’s benefits are directly related to the audience.

  • For potential customers , use visuals and data to emphasize how your product will solve their problems and improve their lives.
  • For returning customers , tap into how the product will make them feel. Since it solves a need, it frees up their time to enjoy or improve life. All while having your product in their trusty product stack.
  • Also, for returning customers, use the opportunity to increase brand loyalty. For example, show how a new physical product complements a product they already have from the same brand or how a new digital product will improve their existing version with updates and improved plugins to optimize the software.
  • If presenting to investors , highlight revenue projections, market potential, and competitive advantages. Use data visualizations that emphasize the big numbers, show trends discovered in market research, and ideal positioning.
  • When presenting to partners, show how continued collaboration can lead to the product’s success. Offer ideas for ambassadors, influencers, and beta testers to share and expand the product’s reach.
  • Use the selling technique called “the cost of doing nothing” and show the potential customer how they will end up spending more money or wasting more time by not buying your product.

Presenting the benefits of a product in a product presentation

5. Product Demonstration

If feasible, include a product demonstration in the presentation. 

Make its importance in the presentation short and to the point. Use the Pain Point / Solution angle for the demo, showing exactly how the product fills a need. Highlight key features, effectiveness, and usability, for example, when you create a video or record a screencast. Here are some examples:

  • Create a video for a physical product . 
  • Record a screencast for a digital product. 
  • In a hybrid or in-person presentation, conduct a product demo with the actual physical product and record and project closeups on the presentation screen.
  • For products like machinery parts or large-scale products that can’t be brought on stage, add photos or a 3D rendition of the product to a slide.

Imagine, for example, a product presentation demo video for an electric kettle. At first, we thought it sounded boring. Still, with some imagination, a simple product can be demonstrated uniquely using exciting camera angles and animation, highlighting the features and their comparable efficiencies. 

How about a product demo for a digital product? A demonstration can be recorded and added to a presentation deck. But a much more efficient method is to do the demo on the spot, tailored to the audience and their questions. In a video call, simply share your screen and show the audience how to use the product, open the floor for questions, and demonstrate the answers.

6. Product Roadmap

Use a roadmap template to position the product in its current state. Overall, a product roadmap gives a bird’s eye view of the product’s lifecycle from ideation to launch. A product roadmap will differ in product presentations for investors and product presentations to the public consumer. Investors expect a product roadmap , whereas the regular consumer will not. That said, clients love seeing big brands creatively tell their origin story.

  • Use a visual layout to show the steps along the road your product must pass through to become a reality.
  • In a pitch product presentation , place the project at the start of the roadmap after ideation and prototypes or beta versions. On the other side of the product’s position, show what’s coming up in the future; launch, production of a new version.
  • As a product launch presentation , the location on the roadmap is at the finish line. Highlight how far your team has come to get to this point. Be proud and share that with the audience. 

Product roadmap example

Closing a presentation is as vital as opening one, if not more. The closing is the last thing the audience sees or hears about your product; it must be memorable and have a lasting impact. Summarizing the key points of your presentation, as is generally suggested, isn’t a make-or-break situation. This technique works fine for informative presentations but not for persuasive ones. Nothing worse than an excellent presentation ending with a summary and a low close.

Instead, you can close the presentation with a memorable quote or question. Use your product presentation’s closing to leave the ball in the audience’s court. Inspire them to act and go ahead and buy the product you’re presenting. Finally, thank the audience for their time and attention and maybe open the stage to questions.

A presentation’s success depends on a solid foundation. The section isn’t about the slides but what lies behind and beyond them. These characteristics are what make your product presentation effective and memorable.

Define a Clear Purpose, Objective, and Goal

A product presentation aims to share information about a product with an audience. Furthermore, each presentation has its own goal, objective, and purpose according to the nature of the product and the audience.

For example, a manufacturing company specializing in machine parts for medium-sized food manufacturers is releasing a modular conveyor belt system. 

Their product presentation, to be hosted as a hybrid event for a group of new and existing customers, has these characteristics:

  • Purpose: To create desire and interest in modular conveyor belts among potential customers and position the company as a leader in providing innovative and high-quality solutions for food manufacturing.
  • Objective:   To introduce the modular conveyor belts to potential customers and showcase the benefits of food manufacturing processes, all while building brand awareness with mid-size food businesses.
  • Goal: To drive sales by convincing potential customers that modular conveyor belts are worth purchasing.

One of the things you can do to improve on this aspect in your presentations is to follow a SMART goals process before starting the product presentation. 

Tell A Story

Storytelling can impart a relatable angle. For example, is there an origin story for this product? How did the idea arise? Use the product’s real story to tap into the audience’s real issues. 

Support the explanation for the problem/solution with a story about a person—or company—trying to solve a problem. Tie your product into the story as a solution. Use actual case studies as inspiration.

The creator of Raspberry Pi, the smallest working computer, created a video to sell their most inexpensive version, the $5 Raspberry Pi. He shot a video telling how it was tough to afford a computer and its parts when he was a young aspiring developer. He then ties that into how the viewer/customer probably has the same issue. 

Finally, he introduces the $5 Raspberry Pi by holding it up next to two vintage keyboards that are huge in comparison. He used his personal story to build trust and visual comparison to drive the idea home.

Consider a Value Proposition with Proof

Your product presentation must have a strong value proposition with proof. This knowledge will drive the product presentation archetype to its highest power. Create a file or folder for your product with a document where you clearly define the value proposition. Try answering these questions:

  • How will the product change the user’s life?
  • What makes the product special and desirable?
  • Why does the product matter?

Collect testimonials, case studies, and social media mentions in the folder. Include other documentation like brand values and brand vision. This folder will be the data center to fall back on when creating the slides in your product presentation.

Consider a Strategic but Natural Body Language

When hosting a product presentation, be conscious of your body language. Use body language to support your presentation’s story and connect with the people watching. 

While presenting, always avoid these non-verbal mistakes:

  • Hands in your pockets: Suggests a lack of transparency.
  • Arms crossed close to body: Suggests fear and anxiety against the audience.
  • Posture: Don’t slouch your back unless you have any proven physical limitation. Otherwise, it transmits a lack of interest and an unprofessional look.
  • Watching the clock: While being mindful about the remaining time in a product presentation is okay, looking at the clock while talking makes people uncomfortable.

Pay attention to how the audience reacts to your speech and slides. Make eye contact with the audience but only a little to not make them uncomfortable. Notice subconscious cues like tapping or looking away so you can reel them back in with a hook in your speech. 

Make a Product Demo

You can have an OK product presentation without a product demonstration, but an excellent presentation will always have a demo. What demonstrations do that is so special, is show the audience exactly how the product will do what you say it can do. How to present a product with a Product Demo? Conducting a product demo removes any doubts the viewer might have after just listening to you about the product or seeing a few slides.

A product demo can also be mixed together with a case study. Let’s use the example of washing detergent that claims to take out all stains, even the toughest ones, out of white clothing and keep it white. Detergent brands create activations in places where there are lots of potential buyers, like in a mall. They set up a table where they invite regular people to try out the detergent by staining a crisp white shirt with difficult stains like chocolate, mud, or tomato sauce. They then wash the shirt with the detergent, showing how the stain comes out entirely. 

Reaching an expert level at creating product presentations takes practice, but you will only keep improving with the proper foundation. Follow the structure archetype, apply the best practices, and you’re on your way to the top.

Use SlideModel templates with PowerPoint to create visually rich product presentations that bring in new leads, retain existing customers, and build brand equity over time. Make your product presentations a priority, and you’ll see how sales improve.

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6 Best 3D Presentation Maker Software with Dynamic Features

It is natural that you can use all kinds of available resources to make your presentation attention-grabbing. As you have finished making a beautiful presentation with PowerPoint, but it seems that you need more to reach a stunning 3D presenting effect. Here recommends 6 best 3D presentation makers for your creation. You will give a brilliant, high-energy and well performing presentation by your own.  

> Part 1: 6 Best 3D Presentation Maker Software > Part 2: Intuitive Presentation Made by Focusky

Part 1: 6 Best 3D Presentation Maker Software

1. focusky (strongly recommended).

6 Best 3D Presentation Maker Software with Dynamic Features

  >> More Features: ●Zooming and non-linear presenting style will make your presentation interesting and vivid. ●Customize the play order, delay tome, transition, subtitling and voice narration for paths will bring good memory back to audiences. ●1000+ built-in animated characters help you to tell story and showcase content out. ●Speech synthesis gives a resonant voice for better presenting and viewing. ●Amazing slide show beautify your 3D presentation with more engaging visuals. ●Animated objects in your presentation and make them move in an outstanding way.    

Start Creating 3D Realistic Presentation with Focusky

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3. PresentiGo

6 Best 3D Presentation Maker Software with Dynamic Features

6. Prezent 3D

6 Best 3D Presentation Maker Software with Dynamic Features

    6 gorgeous 3D presentation makers with dynamic features have provided for your next presentation. From creating, customizing, publishing and sharing, they give you a satisfaction experience for how to make full use of amazing features to enrich presentation content. 3D presentation will surely leave a lasting first impression for all audiences, while Focusky is your secret weapon to surprise the world!      

Part 2: Intuitive Presentation Made by Focusky

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6 Best 3D Presentation Software in 2024

By Eva Williams 5 days ago, Apps and Software

product presentation 3d

Looking for the best 3D presentation software? These are the best software to create exciting 3D presentations for your business or project. It costs more than $150 to hire a professional to create one such presentation. So, install one of these tools and save your money.

Top 6 3D Presentation Software

  • Focusky - Unlimited hosting cloud platform
  • Aurora 3D Software - Generate 3D interactive program
  • Knovio - Perfect for beginners
  • Prezi - Interact with your graphics in real time
  • Emaze - Fast presentation creating
  • Visme - A design tool for any skill level

These are 3D presentation software for beginners and advanced users. These programs will help you create awesome 3D projects. On this list, you will find online services and full-fledged software that allow you to add original animation and effects to simple slide shows. Compare the pros and cons of each option to find the perfect one for you.

1. Focusky – Our Choice

  • You can create any kind of presentation
  • Excellent structure of creative templates
  • Professional level of presentation
  • Easy to use
  • Cloud integration
  • Convoluted interface

Verdict : If you are looking for the best 3D presentation software to unleash your creativity and bring your boldest ideas to life, then you should consider this option. It contains a stunning collection of 3D effects and fantastic backgrounds to create amazing projects. Moreover, this software supports zoom effects to make your presentations more impressive. You can also use screen recording without closing the software. If you need more backgrounds use the best free graphic design software to create them for free.

Since this software is installed on your computer, you can work offline. Focusky includes many features that allow you to add a variety of components to your presentations. For example, you can use screen recording, SWF, PSD, PDF, Office files, 3D and video backgrounds, and mental maps to present your ideas better. To understand how to work with this software, you can use a clear help tool on the screen. When the job is done, you can send the results into the cloud, publish via Mac or Windows application, save them in PDF , HTML5 or ZIP formats.

2. Aurora 3D Software

  • User-friendly
  • Contains more than 80 object styles
  • Includes 10+ animation effects
  • Only .m3d format is available for export

Verdict : Aurora 3D software is a great option for professional interior designers and architects. It contains a huge range of tools and functions for creating breathtaking presentations. You can save your final results in one of the many available formats. This software allows you to speed up your workflow with an amazing collection of pro-level project templates. They will come in handy when you need to add textures.

Unlike most interactive 3D presentation software, this program contains templates that include ready-made textures. This means that you can reduce the time spent on the project. This software allows creatives to make an interactive 3D architectural presentation and send it to EXE, Mac App or Vimeo. You don’t need to use additional interactive 3D modeling softwares .

  • Compatible with iOS devices
  • Straightforward
  • Fast support
  • Lots of different functions
  • Lacks collaboration features
  • Doesn’t support Android OS

Verdict : This software has a wide range of applications. It has everything you need to create a high-quality interactive 3D presentation, analyze it, share it, etc. It is suitable for teachers, students, creatives and other professionals. It is easy to use and you can easily master the presentation even if you have little experience. Liven up your projects with a webcam or microphone and convey your ideas to viewers.

The developers offer both a mobile and a browser version of this software, so you can use it on almost any device. You can share your project on YouTube, Vimeo, Slideshare. Besides, you can easily customize the zoom control of presentation content. You can benefit from simple chapter navigation. This program can easily replace any 3D animation software . To draw more attention to your presentation, you can use dynamically synchronized footnotes.

  • You can customize any template
  • Eye-catching built-in templates
  • Smooth animations
  • Clear and professional UI
  • Sometimes it is difficult to find some settings

Verdict : You can use this 3D presentation software free of charge. It has a simple learning curve. You only need to do a few projects to understand all the nuances of this software. Unfortunately, the customization options within templates are pretty poor. Despite the slightly confusing interface, this is a good option for those who want to create impressive presentations.

You can create your designs from scratch or use one of the ready-made Prezi templates available in different colors and styles. Moreover, you will find some icons and shapes in the library. After downloading pictures from your PC, you can animate them using the best photo animation software . Prezi is a great solution for animations between topics and subtopics.

  • Flexible customization
  • Great choice of beautiful templates
  • High-quality result
  • Working with a lot of slides is difficult

Verdict : If you are looking for the best program for presentations that allows you to create awesome projects at lightning speed, then Emaze is worth your attention. It is suitable for both large companies and individual use. This software has an excellent bundle of visual communication and content design functions for easier collaboration between people who are working remotely.

Emaze is easy to use. It is browser-based 3D interactive software that has various tools for creating professional presentations. It works in a wide variety of browsers on Mac, PC and smartphones. Its special effects include 3D Zoom and videophone. You can get this software with discounts for students, teachers and nonprofits.

  • Automatic backups
  • It is available for business and personal
  • Notifications if backups fail
  • Easy restore process
  • Weak functionality

Verdict : Visme is one of the most sought-after interactive 3D presentation software with 750,000 users. Simple and straightforward, it includes an array of powerful tools for creating amazing presentations. It allows you to visualize your ideas and convey your thoughts to the audience as clearly and easily as possible.

Apart from basic tools, you can use a powerful video editor. It lets you embed videos into your presentations, control playback, audio and record voice for better results. You can also enhance your presentations with a huge selection of free images, over a hundred fonts and thousands of icons. Moreover, you can add links, animate objects, apply transitions for a livelier and more interesting result. When everything is ready, you can share your project online.

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Interactive 3D Product Presentation:

5 Examples of CG Visuals

To successfully sell a product, a business needs to provide its client with a comprehensive presentation of the item. However, it’s quite challenging to achieve a tangible experience with the means of traditional photography. This is why many forward-thinking brands have turned to interactive 3D product presentation. From configurators to animations, such immersive visual materials can provide potential customers with an informative guide about the product, highlight its selling points, and offer a unique hands-on experience. 

Our 3D rendering company has a wide range of experience working on various types of product CG visuals. In this article, we will tell you about 5 types of interactive 3D presentations that you need to implement in your digital marketing right now. Let’s dive in!

#1. Product Configurators

Interactive 3D Product Configurator

The first type of interactive 3D product presentation that has to be mentioned is configurators. It allows customers to view a 3D model of a product from any angle and customize it in real time. The ability to experiment with the design options to find the perfect one significantly increases purchase confidence. Many industries, from furniture manufacturers to car dealerships, have already incorporated this technology into their marketing efforts. As a result, these personalized experiences have led to increased conversion rates and overall customer satisfaction. 

#2. Augmented Reality Applications

AR Application for Interactive 3D Furniture Presentation

Augmented reality has become an increasingly popular trend in the recent years. To put it simply, this technology overlays the real world with digital information using the camera of your mobile device. This can come in handy for various businesses. Furniture and home decor buyers, for instance, can visualize AR 3D models of products in their own interiors before buying them. Naturally, enhancing product presentation with advanced technology of AR results in a decline in product returns and increased customer engagement.  

#3. Virtual Reality Experiences

VR Headset for 3D Product Demonstration

Usually, AR and VR technologies go hand in hand. However, the are some key differences. While AR uses the real world as the backdrop, VR experiences take place in completely digital spaces. To access those one would need a specialized headset. Fortunately, they’ve started to become more and more accessible for the average buyer.

VR can be an extremely effective option for interactive 3D product presentation. Imagine visiting a furniture store like Ikea as a fully virtual environment. A viewer can examine the latest catalog items, browse through color and materials options, and purchase the furniture all from the comfort of their own home. Ultimately, the immersive experience of virtual reality is very effective and, most importantly, it makes online shopping fun. 

#4. Interactive 3D Web Content

QR Code for AR 3D Model

Scan QR code to see this product in augmented reality

Web-centered content has been trendy for a while now. There is no need to create any additional software when any interactive 3D product presentation can be implemented into the brand’s website. This would provide increased accessibility to a wider range of users. It also ensures a uniform seamless experience on every device. And besides that, creating interactive web content is much more cost-effective than standalone applications. 

#5. Animated Product Demonstrations

Lastly, let’s take a look at 3D animations. This interactive 3D product presentation technique offers dynamic demonstrations of the product to the viewer. These CG videos can show the practicality of the merchandise in an easy-to-understand and engaging manner. The furniture companies, for example, can benefit from this approach by creating interactive CG animations of the assembly process. Such content is an incredibly useful tool to showcase the unique selling points of a product and explain its functionality. 

Explore types and features of 3D modeling service to enhance your visual marketing like never before.

As you can see, leveraging various types of interactive 3D product presentation is exceptionally beneficial. Whether through the use of AR and VR or product configurators, this content offers immersive experiences that are both memorable and effective. Try to incorporate these techniques in your digital marketing and see the results for yourself. 

Need photorealistic product CGI for interactive 3D marketing materials? Use our 3D rendering services to get any type of visuals for immersive product presentations!

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Content Writer, Editor at CGIFurniture

Ian loves writing about innovative 3D technologies and their impact on product design and marketing. In his spare time, he makes indie music, watches obscure movies, and cooks culinary masterpieces for friends.

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8 Best 3D Presentation Software That Can Elevate Your Presentations

  • May 26, 2023
  • 3D Presentation Software , Animated Video Presentation , Video Presentation Maker

Are you tired of boring, static presentations that seem to induce sleep in your audience? A presentation does not have to be lifeless. With the right presentation maker software, you can make your presentation come alive with dynamic 3D visuals. In this article, we’ve compiled a list of the eight best 3D presentation software available that can help you deliver high-quality presentations and capture your viewers’ attention.

8 Free Video Presentation Tools for Making Stand-out Content

1. mango presentation maker.

Mango Presentation Maker (Mango PM) is a comprehensive 3D presentation software that offers easy, drag-and-drop tools for creating custom presentations. The software boasts an array of pre-built templates and designs to choose from, making it perfect for beginners. What sets this video presentation tool apart is its advanced 3D animation tools. They offer cinematic-level quality visuals and an immersive experience for your audience.

  • Drag-and-Drop Interface: Mango PM has a user-friendly, drag-and-drop interface that enables you to design presentations with ease. The software offers a comprehensive set of tools that are easy to use, making it perfect for beginners. You can simply drag and drop elements into your presentations and customize them to create a unique, visually engaging presentation.
  • 3D Effects: The Mango PM 3D presentation software offers a wide range of pre-built 3D backgrounds that you can choose from and customize. By adding depth and dimensionality, the presentation will be more visually engaging. You can also add advanced 3D effects to presentations to give them an immersive feel, making them more engaging.
  • Interactive Design: This 3D PPT maker allows you to add interactions in presentations to engage with the audience. This can encourage audiences to become active participants in the presentation, providing a more engaging and memorable experience.

Make Your Own Animated Presentations

Apple’s Keynote 3D presentation software is designed for Mac users and has a host of features to make your presentation pop. It offers a range of 3D transitions that can be added to a presentation’s slides, significantly enhancing its visual appeal. These transitions include effects such as cube rotations, page flips, and ripples, providing a cinematic feel to the presentation. You can customize the speed, direction, and style of these transitions to fit the presentation’s unique tone and style. The 3D PPT maker also offers a wide range of animation styles, from subtle fades to complex builds. You can easily apply them to any text, image, or object in the presentation.

Emaze is a cloud-based 3D presentation software program that aims to help you create stunning, immersive 3D presentation powerpoints that take viewers on a captivating journey. The software provides a range of advanced features, including 3D templates, animations, and transitions, to enhance the quality of your presentations and take them to the next level. Its extensive collection of 3D templates enables you to create engaging, interactive presentations with ease. Dozens of 3D templates can cater to a wide range of presentation needs, including business, education, and creative projects.

4. Zoho Show

Zoho Show is a cloud-based 3D PPT maker that offers easy-to-use tools for creating beautiful 3D presentation powerpoints. It provides you with an array of 3D transitions to add to your presentations. These transitions range from simple effects like fades and dissolves to more complex animations like 3D rotations and zooms. The 3D PPT maker also offers animations like fly-ins and bounces for specific elements (text, images, shapes, etc.) in a slide, making your 3D presentation powerpoints more engaging and interesting.

Prezi is a popular 3D presentation software program that has been around for a while. It prides itself on a vast library of pre-built designs and templates to help you create professional-looking 3D presentation powerpoints with ease. Prezi is renowned for its zooming feature, an innovative tool that allows you to zoom in and out of various sections of the presentation. This feature enhances the presentation’s flow, making it more fluid and organic, and allows the audience to follow the structure of storytelling visually. Prezi’s 3D visuals provide a unique perspective, making the presentation more engaging and memorable.

Canva is a cloud-based design platform that allows you to create 3D presentation powerpoints, social media graphics, and more. The software offers a vast array of templates, photos, and graphics that can be easily customized to create unique presentations. One of the standout features of Canva is its 3D presentation maker tool, which allows you to create immersive presentations with stunning 3D visuals. Canva is also user-friendly, making it perfect for beginners who want to create engaging 3D presentations without any prior design experience.

Visme is a cloud-based 3D presentation software program that allows you to create stunning slideshows, infographics, and other visual content. It offers an impressive library of over 1000+ templates, images, and icons that can be customized to create unique 3D presentation powerpoints. Its animated backgrounds add an extra dimension to the presentations, providing a more immersive experience for the audience. These backgrounds might include effects such as sparkling stars or falling snowflakes, which move across the screen.

Powtoon is a web-based animation and 3D PPT maker that makes it easy to create professional and engaging 3D presentation powerpoints. It offers an extensive library of templates, icons, characters, and graphics that can be customized to effectively convey your message. The Powtoon 3D presentation software enables you to create your own custom 3D animations to enhance the quality of your presentations. Powtoon’s user-friendly interface provides animation tools that offer a fun way to animate any characters or objects in the presentation. This customization enables you to bring your unique vision to life, without requiring extensive knowledge of the software.

In conclusion, if you want to create engaging, high-quality 3D presentation powerpoints, these 8 best 3D presentation software options are a great starting point. With unique features and tools, these presentation makers can help you deliver impactful presentations that will engage your audience and bring your ideas to life. Mango Presentation Maker is a great tool for creating engaging video presentations with 3D effects, why not give it a try right now? It will wow you and your audience.

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11 Product Presentation Examples Driving Business Results

Get product presentation examples & templates that drive results and learn to create effective product presentations with interactive slides & storytelling.

Author

8 minute read

Product presentation examples

helped business professionals at:

Nice

Short answer

What to include in a product presentation.

  • Cover slide
  • Hook (introduction, vision, and value proposition)
  • About us (authority, experience, and know-how)
  • Details (features, benefits, product positioning)
  • Social proof (testimonials, case studies, client logos)

Competition is at an all-time high - does your product stand a chance?

There are about 3000 alternatives competing in any product category today - are you doing what it takes to stand out?

Here's my take: you definitely have the potential to make a mark, and I'm here to guide you on that journey.

I'll introduce you to some fantastic product presentation examples . These aren't just for show – they're practical templates you can use to craft your most engaging and effective presentation yet.

Remember, a mediocre product presentation can be a major setback in today's competitive landscape. It’s likely to cause potential customers to lose interest, and leave you with that sinking feeling of missed opportunities.

But don't hit the panic button just yet!

Stick with me, and I'll share some powerful tips and techniques that will take your presentation skills to the next level and ensure your products become the talk of the town.

What is a product presentation?

A product presentation is a business slide deck that highlights a product's market, key features, advantages, and unique value proposition. It’s crafted to inform potential customers, investors, or partners—with the goal to inspire action, such as making a purchase or investing in the product.

Customizable product presentation templates

Making an effective product presentation that gets results can feel like an uphill battle.

You have to keep it succinct yet comprehensive, exciting yet anchored in reality, novel yet relatable. The design needs to be beyond great, it needs to be outstanding.

And above everything, your product deck needs to tell a great story to be engaging.

All easier said than done.

But there's an easier way, a better way...

The professional product presentation templates below are designed to help you quickly create a remarkable product presentation in less time and with better results that 99% of your peers.

They are build for interactive storytelling, and for making complex ideas easily understood.

Why do most product presentations fail?

Before diving into the winning formula, it's crucial to identify the common pitfalls that lead to presentation blunders.

Let’s explore why most product presentations fail and how you can avoid these mistakes to create a show-stopping performance.

1. Overloading with information

Bombarding the audience with excessive details can lead to cognitive overload, making it difficult to retain vital information. Keep your presentation concise and prioritize the most important aspects of your product.

2. Too little information

Clients and investors want to know what your product actually does. They want to know what it looks like, how it behaves, how intuitive or complex it feels, and what real users have to say about it (have them answer product survey questions to get conclusive answers).

Leaving these questions unanswered will reduce your credibility and make your product hard to grasp.

3. Weak visuals

Generic visuals that complement your narrative can detract from your message and make your presentation forgettable.

But contrary to what design studios will tell you, high-quality images, graphics, and videos are not enough to create an engaging experience.

For that you need visuals that show what words can’t tell - show your product in action, how it works, or how it changes lives.

4. No clear call-to-action

Failing to provide a clear next step for the audience can leave them unsure of how to proceed. Wrap up your presentation with a strong and clear call-to-action, guiding your audience toward what you want them to do next.

clear product presentation call to action

Key factors of a successful product presentation

Ready to dazzle your audience with a truly mesmerizing product presentation? Here are the key elements that can transform a run-of-the-mill presentation into a jaw-dropping, unforgettable experience.

1. Clear objective

Establish a well-defined goal for your presentation, ensuring that every slide, image, graph, and sentence is geared towards achieving it.

This clarity will guide you as a compass when building your product presentation, so that every step in your yellow brick road is essential to get your audience to the wizard. Nothing more, nothing less.

2. Interactive content

Captivate your audience by involving them in the journey with interactive elements like charts or before-and-after slides.

Hook their attention and cater to multiple personas by using segmented content and tabs. Enhance the experience with multimedia, such as videos and GIFs, keeping them engaged and eager to explore your product.

3. Inspirational narrative

A dry, facts-only approach or poor storytelling will bore your audience and make your presentation an instant dud.

But you can pull people in with a story of how your product changes people’s lives in vivid detail (based on your target customer’s pain points, of course). But, ensuring your product lives up to the expectations set in your presentation is essential, and one effective way to maintain its quality is through automated testing .

Inspirational narrative example:

Below is a Storydoc remake of the original Zuora deck which made waves and got the title “ best sales deck ever ” for its outstanding use of inspirational narrative.

Their presentation took readers from the present to a brave future where they were the winners and their competitors the losers.

How to make a product presentation that stands out

Transform your product presentation into a showstopper that wows your audience with these top tips and best practices:

1. Get to know your audience

Craft your presentation to resonate with your target audience. Research their needs, preferences, and pain points, and tailor your content to address these factors. Speak their language, and your presentation will leave a lasting impression.

2. Tell a compelling story

Weave a captivating narrative around your product, taking your audience on an enthralling journey.

Share the inspiration behind the product, its development journey, and the problems it solves. A well-told story will engage your audience emotionally, making your product memorable.

3. Visualize your value

Ditch the text-heavy slides and opt for stunning visuals that illustrate your product's value. Use high-quality images, videos, and infographics to showcase your product's features and benefits. Remember, a picture is worth a thousand words!

Most of this can't be done effectively with PowerPoint, for this you'd want to consider creating modern presentations with an interactive presentation creator .

4. Emphasize benefits over features

While showcasing your product's features is important, highlighting its benefits is what truly resonates with the audience. Show them how your product improves their lives or solves their problems, and you'll have their undivided attention.

5. Use testimonials and social proof

Incorporate customer testimonials, case studies or success stories to add credibility to your presentation. This social proof will help build trust and convince your audience that your product is the real deal.

6. Keep it simple and focused

Resist the temptation to overload your presentation with information. Keep it streamlined and focused on the most important aspects of your product. Less is more when it comes to capturing and retaining your audience's attention.

If you want to learn more about how to create an outstanding product presentation, check out our detailed guide on how to create a product one-pager .

What is the difference between a product presentation and a sales deck?

A product presentation is a slide deck showcasing the main features, benefits, and real-world applications of your product in a captivating manner. It’s designed to inform prospects, investors, or partners about new product releases or updates to existing products.

A sales deck, on the other hand, is a persuasive, data-driven pitch that focuses on the unique selling points, pricing, and ROI, with the main goal of turning prospects into paying customers.

How to measure the effectiveness of a product presentation?

To gauge the effectiveness of your product presentation, keep an eye on these key metrics:

Engagement score: This number gives you an overall idea of how captivating your presentation is. The higher the score, the more your audience is interacting with and responding to your content.

Reading time: This metric reveals how much time people spend on your presentation. A longer reading time suggests they're thoroughly digesting the content, while a shorter time may hint that something's amiss.

Reading depth: Dig deeper with reading depth to see how far your audience gets into your presentation. Higher completion rates imply that you've successfully hooked them from start to finish!

Reading completion: This is the ultimate test of your presentation's appeal. A high completion rate indicates that your audience is hungry for more, while a low rate suggests it might be time to reevaluate your content.

11 Effective product presentation examples for insight and inspiration

I handpicked a selection of outstanding product presentation samples that will revolutionize the way you showcase your products.

These examples are designed to deliver the "wow factor" that every presenter dreams of by blending storytelling frameworks with cutting-edge interactive slides .

By taking what you can from these examples you'll be on your way to leave your competitors in the dust!

Jump ahead to prefered example

SaaS product one-pager

A SaaS product one-pager delivered as an interactive story with immersive visuals, animation, and live data.

What makes this presentation great:

  • The narrator and timeline slides are excellent for illustrating how a product works without overwhelming the audience with unnecessary details.
  • Easily customizable logo placeholders let Yotpo highlight their most important clients in a concise manner.
  • The embedded calendar allows readers to book a meeting directly from the product presentation, reducing the likelihood that they will abandon the deck after closing it.

Personalized product sales deck

A highly-converting product sales deck with a modern design, interactive narrated content, and an integrated chatbot.

  • Dynamic variables make it easier than ever to personalize the product presentation at scale with just a few clicks.
  • Tabs with buttons on the side allow Travel Booster to divide the main features and benefits of their solution by category so that their audience can focus on the content that is most relevant for them.
  • The before and after slide is ideal for illustrating how their product can change their prospect’s life for the better.

Physical product deck

A welcoming physical product deck for immersive introduction to a revolutionary vacuum-forming solution.

  • Vertical timeline can be used to showcase the journey of the company or product from its inception to the current day in a more visually appealing way.
  • Animated lists are great for presenting the onboarding process step-by-step or the main benefits of the solution without overloading readers with too much information at once.
  • Smart CTA at the end makes the next step clear and actionable, increasing the chances of getting that product demo or next client meeting booked on the spot.

Digital product brochure

A product brochure showing smart manufacturing execution systems on a mission to digitalize production floors.

  • Comparison list makes it easy for prospects to instantly realize the value Matics’ product brings to the table.
  • Logo slider is perfect for displaying several customer case studies on one slide, with the option of adding links to the full version at the bottom.
  • The ability to include two CTAs leaves the audience with the option to choose the action they want to take after viewing the product presentation (e.g. learn more about the product and book a product demo).

Medical product presentation

A minimalist design aiming to let healthcare professionals and institutions describe their services in a reader-friendly way.

  • The minimalist design maintains focus on your core message while delivering value.
  • The narrator slide is ideal for explaining complex medical procedures to potential clients unfamiliar with the field.
  • Utilizing image and video placeholders allows for a demonstration of your solution in action, bypassing the need for complicated medical terminology.

AI product presentation

Use this presentation template to make even the most complex AI solutions instantly easy to grasp and exciting.

  • The running numbers slide against a vibrant background enables you to convey your unique value proposition in a captivating manner.
  • Easily modifiable logo placeholders are ideal for displaying the main integrations of your solution or your most important clients to date.
  • The ability to incorporate case studies lends credibility to your solution and fosters trust with your audience.

Product pitch deck

Use this template to talk about your product and finally do it justice! Use visuals to easily present all the features and use cases for your product. Show how it can solve your prospects' problems.

  • Incorporating a video into the cover slide boosts engagement by 32% . Adding any video to your presentation results in a 37% longer average reading time and a 17% boost in the CTA click-through rate, so other slides come with video placeholders too.
  • A mix of text-based and visual slides allows you to give a thorough overview of your product without overwhelming the audience with product specifications.
  • Logo placeholders are perfect for displaying the most crucial integrations your solution offers.

Physical product press release one-pager

A perfect brochure example for product press release— beautifuly used for launching physical product, or machine based services. It lets you showcase a range of different items in an easily accessible way.

  • An assortment of visual slides effectively showcases the primary features and applications of your product, avoiding overloading potential customers with excessive text or product specifications.
  • Intuitive editor simplifies the process of adjusting your product presentation, virtually working on autopilot to ensure that your design always stays perfect.
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AI product one-pager

An interactive one-pager for Pollyartis, rich in data visualization, with a focus on storytelling and user engagement through dynamic content.

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Light mode product pitch deck

A detailed presentation of Taacme's software solutions, combining narrated slides and interactive elements for an immersive experience.

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A dynamic presentation of Taacme's IT solutions, designed for high engagement with scroll-based design and customizable content.

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Magic Beans Solutions Inc.

Interactive Product 3D Presentation

360° 3d rendering + technical animation + mobile 3d catalog + product demo in vr/ar.

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360° Product 3D & Animation

360° PRODUCT 3D Let customer play and learn your product at their fingertips! Completely web-based (HTML5), no plug-in needed. More trade show attraction Save trade show shipping cost Accessible from anywhere anytime on any device 3D images can be used in brochure, catalog, and other print materials 360 3D Where…

Mobile 3D Product Catalog

Mobile 3D Catalog Custom-built app to showcase products/services in 3D. With the interactive app, customer can rotate product in 3D, explode product 3D to see nuts and bolts, simulate “real-life” application, change product configuration, and explore detailed product information. Great for trade shows, sales meetings, training, and presentations. Mobile App…

Interactive VR Customer Experience

Wish a customer could try out product/service even when you cannot take product with you? VR perfectly solves this paradox. Putting product in a virtual environment, take it anywhere to any event. Let your customer immerse and learn your product themselves. We build VR solutions for HTC Vive, head-mounted displays, and web. Check…

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Magic Beans is a Vancouver-based technology company, a leading developer of industrial 3D solutions. We develop high-quality interactive product 3D demonstration for marketing and sales to deliver most effective and engaging product presentation.

We believe, traditional sales presentation is neither efficient or effective to get customer know your product/service. Letting customer play, offering more engaging product experience, and building emotional connection brings more long-term customers. Magic Beans adopts the latest technologies and strive to deliver that interactive and immersive product experience.

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Paul Mueller Company

Testimonials

Director marketing.

A lot of our tanks are underground and it is almost impossible to clearly describe tank functionalities and onsite installation. Thanks to Magic Beans innovative 360 3D rendering, our sales team can deliver more effective product presentations by interacting with the tank 3D. Animation was also well executed and our tanks are perfectly presented throughout. It helped us stand out in the crowd at trade show. I recommend Magic Beans for their professional 3D rendering and animation work.

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Sales and Marketing Coordinator

We worked with Magic Beans on showcasing one of our flagship pumps. Ideally, we wanted to have a photo-realistic 3D demonstration of the pump on our website and high-end professional appearance for our trade show booth. The result was absolutely fantastic. Rendering looks so real, like you could touch it. Animation attracts a lot of visitors to our booth and people are impressed with the animation work. We will use Magic Beans 3D services again.

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Branding Coordinator

Magic Beans helped us several times with our 3D animation projects, and we are very happy with the results. We appreciate their quick professionalism and quick turn-around. They helped make our project a success, in a very timely manner. We will be using them again for future 3D projects.

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ArcGIS Urban at the 2024 Esri UC

The 2024 Esri User Conference , set for July 15-19th in San Diego, CA, is just around the corner! We are excited to share a lineup of ArcGIS Urban technical sessions and user presentations designed to inspire your use of GIS for urban planning.

ArcGIS Urban Sessions

In these sessions, our team of experts walk you through best practices, tips and tricks, and real-world examples.

ArcGIS Urban: An Overview Tuesday, July 16 | 2:30-3:30 PM PDT | Room 3 | SDCC and Wednesday | 10:00-11:00 AM PDT | Room 30 AB | SDCC

This session is perfect for getting started with ArcGIS Urban. It covers the basics of modernizing traditional planning processes with 3D scenario modeling and project tracking.

ArcGIS Urban: Creating the Planning Digital Twin Wednesday, July 17 | 2:30-3:30 PM PDT | Room 30 AB | SDCC

What is a digital twin? And what is the role of GIS in implementing digital twins in your urban planning work? Join us to learn how ArcGIS Urban helps you build a foundation for your planning digital twin.

ArcGIS Urban: Applying Urban Planning Workflows Wednesday, July 17 | 4:00-4:45 PM PDT | Expo Demo Theater 5 | SDCC

See how ArcGIS Urban can be applied in diverse contexts with real-world examples, from conducting fiscal impact analysis to tackling housing issues and environmental planning challenges.

Related Sessions for ArcGIS CityEngine and XR

Enhance your planning projects with advanced procedural modeling, building information modeling (BIM) integration and extended reality.

ArcGIS CityEngine: An Overview Tuesday, July 16 | 10:00-11:00 AM PDT | Room 9 | SDCC and Wednesday, July 17 | 4:00-5:00 PM PDT | Room 30 AB | SDCC

Learn about advanced modeling of detailed cityscapes and how to effectively combine ArcGIS CityEngine with ArcGIS Urban for a comprehensive approach from early-stage planning to detailed development scenarios.

GIS-BIM Integrations for Project and Operations Wednesday, July 17 | 1:00-2:00 PM PDT | Ballroom 30 AB | SDCC

Aimed at architecture, engineering, and construction (AEC) professionals, this session explores how to visualize, track, and gain value from diverse project datasets, integrating ArcGIS with design and operation workflows.

ArcGIS: XR (Extended Reality) Thursday, July 18 | 1:00-2:00 PM PDT | Ballroom 20 BC | SDCC

Discover Esri’s extended reality (XR) technology, including augmented reality (AR) and virtual reality (VR). See firsthand how GIS data, when integrated with Unity and Unreal Engine, creates immersive urban planning experiences on devices like Microsoft HoloLens and Oculus Quest.

Stop by the ArcGIS Urban booth located at the Community Development Area of the showcase to learn more about Urban XR!

Special Interest Groups (SIGs)

Attend the Planning and Community Development SIG: Implementing Modern Housing and Zoning Policies to learn more about how GIS is being used to implement a modern approach to housing and zoning reform. This event will be held on Wednesday, July 17, at 11:30 AM-12:30 PM PDT in Room 4 at the SDCC.

User Presentations

User presentations are designed to inspire. These sessions, focused on urban planning, aim to offer valuable insights and strategies for integrating ArcGIS Urban and other ArcGIS solutions into your workflows.

Preserving your Community by Planning for the Future Tuesday, July 16 | 8 :30-9:30 AM PDT | Grand Ballroom Salon 11 | Marriott 

The Greater Salt Lake Municipal Services District has developed a repeatable workflow that other communities can adopt, using a digital twin created with ArcGIS Urban, Site Scan, and RTK drones.

3D Planning to Create Sustainable Communities Wednesday, July 17 | 2:30-3:30 PM PDT | Grand Ballroom Salon 4 | Marriott

Oslo’s new high-rise strategy requires analyzing impacts on wind and sunlight, prompting a shift from 2D maps to 3D models. They’re also creating a city-wide 3D mesh. See how integrating a 3D mesh with wind and shade studies can benefit urban planning projects.

How to Evaluate Green Space and Address Climate Change Mitigation Thursday, July 18 | 8:30-9:30 AM PDT | Room 29 B | SDCC

Hiroshima University, Osaka Metropolitan University, and the DDOT Urban Forestry Division present on the value of simulation models. See how they leveraged them to analyze the distribution of green space across communities with ArcGIS CityEngine, ArcGIS Pro, and ArcGIS Survey123

Visualizing Data and Improving Stakeholder Decision Making with Precision Thursday, July 18 | 10:00-11:00 AM PDT | Grand Ballroom Salon 6 | Marriott

Learn how to streamline access to data for community and economic development with a presentation from the Montana Community Planning Platform (CPP). Then, hear case studies from Morrisville and Wake Forest, North Carolina; Lewistown, Montana; Downtown Dubai; and Glen Ellyn on how to leverage your existing investment in GIS as a foundation for a digital twin.

Additional Information

While you’re exploring the showcase floor, make sure to visit us at the Community Development Area . Our team will be there to answer any questions you have, offer personalized demos, and discuss the latest updates and features of ArcGIS Urban and ArcGIS CityEngine.

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For an interactive guide to the showcase, refer to the Esri UC Event Map . Make sure to download the Esri Events App to keep your agenda and a mobile map accessible on your device.

Expo Hours:

Tuesday, July 16: 9:00 AM – 6:00 PM Wednesday, July 17: 9:00 AM – 6:00 PM Thursday, July 18: 9:00 AM – 4:00 PM

Get the chance to try out Urban XR using the VR headset by visiting the ArcGIS booth. This immersive experience allows you to step into virtual reality and explore urban planning scenarios in a more interactive and engaging way. It’s a great way to get a firsthand look at how different elements of urban design will feel and function in a real-world setting.

About the author

product presentation 3d

Katie Thompson

As a product marketer for ArcGIS Urban, Katie enjoys sharing product announcements and best practices with the Esri community.

Article Discussion:

Related content:.

  • 3d visualization & analytics
  • arcgis urban
  • esri uc 2024

product presentation 3d

What's New in ArcGIS Urban (June 2024)

Multiple Authors | ArcGIS Urban | June 26, 2024

The latest release of ArcGIS Urban helps you design the spaces between buildings for a holistic approach to urban planning and design.

Read this article

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Introducing ArcGIS Urban Quick Start

Multiple Authors | ArcGIS Urban | October 26, 2022

Create a 3D model of your town or city in minutes, now with 3D buildings and trees out-of-the box.

product presentation 3d

Your Guide to 3D GIS at UC 2024

Katie Thompson | ArcGIS | June 28, 2024

Check out recommended sessions on all things 3D to discover how you can transform your data from 2D to 3D and bring 3D capabilities to your GIS.

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    Why a 3D product video 3D animation is useful. A 3D product video with 3D animation can be useful for a number of reasons: Realistic presentation: 3D product films allow products and objects to be presented in a realistic way, giving potential customers a better understanding of the product and its functions. Conveying complex concepts: Using 3D product films can present complex ideas ...

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    Aurora 3D Software - Generate 3D interactive program. Knovio - Perfect for beginners. Prezi - Interact with your graphics in real time. Emaze - Fast presentation creating. Visme - A design tool for any skill level. These are 3D presentation software for beginners and advanced users. These programs will help you create awesome 3D projects.

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