COMMENTS

  1. Lessons in Crisis Management: The United Airlines Case Study

    Ultimately, the United Airlines crisis management case study serves as a valuable reminder that a crisis can have far-reaching consequences for an organization's reputation, customer trust, and bottom line. By implementing the lessons learned and adopting a proactive and customer-centric approach, organizations can navigate crises more ...

  2. PDF United Airlines: With Great Power Comes Great Response-ability

    The case study is made to achieve two main learning objectives. Firstly, study of crisis situation analysis is presented where one part assesses the seriousness of a crisis and the other identifies gaps between corporate identity and reputation by applying the CBIRM. Secondly, learning on communication management in a crisis is addressed, where ...

  3. Crisis management case study: United Airlines

    May 2, 2017. In March 2017 United Airlines CEO Oscar Munoz was named U.S. Communicator of the Year by the magazine PR Week. Just one month later, his company's poor response to a customer incident has turned into a PR disaster, caused its stock to dramatically drop $1bn in value and has placed the entire airline industry under the microscope.

  4. United Airlines Company's Managerial Decisions Case Study

    As evident from the case, well informed decisions are critical provisions to the United Airlines' management crew. This is a critical provision in various contexts as indicated earlier. ... It is important to understand such business provisions as evident in the case study. Strategic and visionary managerial decisions are very important in ...

  5. How United Airlines Integrated Comms Into Strategic Company Decision

    How United Airlines Integrated Comms Into Strategic Company Decision-Making. 12/15/2023. By Kaylee Hultgren. At an Axios Communicators event on Dec. 14, United Airlines' Executive Vice President of Communications and Advertising, Josh Earnest, shared details about the brand's integrated communications playbook.

  6. Extensive Marketing Strategy of United Airlines: 2024

    Previously we looked into the enthralling SWOT Analysis of United Airlines, one of the world's leading airlines in the United States.In this case study, we will analyse the marketing strategy of United Airlines. With the purpose of "Connecting people and uniting the world", United Airlines is serving millions of people all over the world, from its formation to the present day.

  7. Turbulent Times for United Airlines

    Abstract. United Airlines (United), the first commercial airline in the US, began operations on April 6, 1926. By the 1960s it was one of the largest airlines in the world. However, several problems began to arise in the 1970s, which severely impacted its business. With labor problems and financial losses, the airline found itself struggling to ...

  8. Case Study Solution of United Airlines: Frequent Flyer Program

    The United Airlines: Frequent Flyer Program case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain ...

  9. United Airlines: A Crisis Management Case Study

    Unfortunately, the way that United Airlines reacted only exacerbated the crisis, rather than managing it. Instead of accepting that they were in a crisis situation, of their own making, they ...

  10. United Airlines crisis from the stakeholder perspective: Exploring

    In the context of the United Airlines crisis, this study investigated the relationships among customers' ethical judgment, trust and distrust toward United Airlines, and post-crisis behavioral intentions. ... A case study of the Coca-Cola scare. Public Relations Review (2000) ... strategic management, gender studies and marketing and ...

  11. Award-Winning Case Study: United Airlines

    Award-Winning Case Study: United Airlines. BTOES Insights is created in partnership with Business Transformation & Operational Excellence World Summit ( BTOES ). The Industry's Biggest & Best Senior-Level Operational Excellence Summit. To learn more about BTOES, click here. These exclusive Award-Winning Case Studies, representing the very best ...

  12. How United Airlines' CIO regained customer and employee trust in its

    The legacy of the airline's three-year stint in bankruptcy, which ended in 2006, meant that much-needed tech investments had been shuffled to the backseat, while mergers like the 2010 ...

  13. United Airlines all set to fly higher

    Airline operations management is mission-critical and incredibly complex due to its global nature. For United Airlines, managing massive operations involving 5,000 daily departures across more than 300 airports and 3,000 operations personnel are day-to-day tasks. On-time operations is a code it lives by and a promise to its customers.

  14. Pioneer in the Skies: The Case of Southwest Airlines

    These included United Airlines (founded in 1927), American Airlines (founded in 1934), and Delta Air Lines (founded in 1928). ... Strategic management: Concepts and cases: Competitiveness and ... Southwest Airlines success: A case study analysis. BVIMR Management Edge, 4(2), 115-118. Google Scholar Mutzabaugh, B. (2014, February). Southwest ...

  15. Strategic Manoeuvring by Dissociation in Corporate Crisis ...

    Within the research framework of pragma-dialectics, this study analysed and assessed strategic manoeuvring by dissociation in corporate crisis communication, exemplified by the 2017 United Airlines' Passenger Dragging-off Incident. As shown from the analysis of the public statements issued on its official website and Twitter, United Airlines adopted dissociation using the lexical item ...

  16. Lessons in Crisis Management From the United Incident

    — United Airlines (@united) April 9, 2017. Around four hours later, United put out their first official statement to the Louisville Courier-Journal. Flight 3411 from Chicago to Louisville was overbooked. After our team looked for volunteers, one customer refused to leave the aircraft voluntarily and law enforcement was asked to come to the gate.

  17. IATA

    Case Study: United Airlines' Aviation Security Culture. Security awareness and the promotion of security culture is very important to United Airline's employees, especially since being directly affected by the tragic events of 11 September 2001. Therefore, the organization has not had much difficulty developing and maintaining security ...

  18. Case Study Solution of United Airlines' Service-Recovery Challenge

    The United Airlines' Service-Recovery Challenge After Reputation Meltdown case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix ...

  19. United Airlines' Growing Troubles: Looking for Solutions

    This case United Airlines' Growing Troubles, Looking for Solutions focus on United Airlines of the US, the second largest airline company in the world, has been witnessing problems since the early 1990s. Its financial situation deteriorated by the turn of the 21 st century due to rising operational costs against declining revenues, which eventually led to its filing for bankruptcy in December ...

  20. Airline-within-Airline business model and strategy: case study of

    An in-depth case study of airlines was conducted by two airlines â€" Qantas Airways and Jetstar Airways â€" that present AwA business strategy. ... The main purpose of this study is to analyze the strategic situation in which an individual’s success in making decision depends on the choices of others. ... pp.1-21. Ko, Y. and ...

  21. Strategic Management of Emirates Airlines

    Also to provide an analysis and evaluation of the strategic management of Emirates Airlines and how this young company started with limited resources until reach in a position that became a major threat for the world's top airliners in the aviation sector. Emirates airlines build up a brand, and the travelers become loyal to this brand.

  22. Solved Case Study of Southwest Airlines from "STRATEGIC MANAGEMENT: AN

    a fundamentals of management case study submission october , a case study on southwest airlines from "trategic management: an integrated approach th edition by hill & jone" cengage learning te t book page: "ubmitted by: group imad shahid khan roll | siddharth bhagat roll | soumya suman roll | ansai sony roll section a, st semester, bachelor of business management - g oup , "e io a, st ...

  23. Strategic Management at Continental United Airlines Case Study

    The paper 'Strategic Management at Continental United Airlines " is a great example of a management case study. A SWOT analysis is a tool of strategic management that is used in analyzing an organization's internal and external factors affecting the business at the present and going forward.

  24. United Airline- A case study

    Case study United Airline.United Airlines dragged off a passenger from flight 3411. Amidst a social media storm, the airline's stock price dipped over a billion ... which United was attracting by this time. 47 According to one crisis management expert, United had created its own crisis. 48 The airline first entered a difficult situation and ...