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Cover Letters for an Internal Position or Promotion
Promotion Cover Letter Writing Tips and Examples
What to Include in Your Cover Letter
- Sample Cover Letter for Promotion
- Email Job Promotion Letter
Applying for a Transfer
More about getting promoted.
When you're being considered for an internal position or a promotion, you may need to write a cover letter to officially apply for the new position within your company.
What should you write in a cover letter for a job at a company where you already work? What's the best way to frame your credentials to secure a promotion?
A job promotion cover letter should clearly explain your interest in the job and delineate how you are qualified for the position . The letter should also recap the experience you have had, your knowledge of your employer’s current mission and needs, and the progressive growth you have enjoyed within the company.
Don't presume that the hiring manager or department manager reviewing your qualifications will know your background just because you work for the company.
Sharing the specific details of your history with the organization will help earn your resume a closer look and ensure that your qualifications get noticed.
This is especially true when applying for a position at a large company. Also be prepared to discuss these qualifications during job interviews .
See below for a general cover letter for a job promotion, as well as an email cover letter written for a retail position.
Sample Cover Letter for an Internal Position or Promotion
This is a cover letter example for an internal position. Download the internal position cover letter template (compatible with Google Docs and Word Online) or see below for more examples.
Lewis Applicant 123 Main Street Anytown, CA 12345 555-555-5555 firstname.lastname@example.org
August 4, 2021
Julia Lee Director, Communications ACME Retail 123 Business Rd. Business City, NY 54321
Dear Ms. Lee,
I would like to formally apply for the Assistant Communications Manager position in the Corporate Communications Department. As you are aware, I have had extensive experience with Acme Retail starting when I participated in your summer editorial intern program while I was still in college.
Since then I have been advanced through progressively more responsible positions in both the Human Resources and Marketing Departments. During my tenure, I have developed exceptional writing and editing skills and have designed and implemented highly successful communications strategies at the departmental level.
I have also demonstrated my ability to work with leaders across business units and multiple lines of business, consistently earning exemplary scores on my annual performance evaluations by my supervisors.
In addition, I have been responsible for benefits communications and employee relations, as well as liaising with the company's clients and vendors to ensure that all projects are completed by established milestones.
These are just a few examples of my accomplishments and contributions to our company. I hope that you will find that this brief view, in combination with the attached resume, describes a dedicated employee of Acme Retail with the experience and skills to meet or exceed the requirements of the position of Assistant Communications Manager.
I appreciate your consideration and look forward to discussing this opportunity for promotion with you at your convenience. Please let me know if there is any other information I can provide that will support my candidacy for this promotion.
Signature (hard copy letter)
Email Job Promotion Cover Letter
Here's an example of a letter or email message used to apply for a job promotion to a management position at a retail store:
Subject: Application for Manager - Shoe Department
It was with great interest that I read that Human Resources is seeking applications for a new Manager in the Shoe Department. Please accept my resume for review and consideration for this role.
I have been with Casey's for a total of four years, two in my current position of Assistant Manager in the Children's Department, and two as a Sales Associate in the Junior Department. Before coming to Casy's, I worked for Mears as a Sales Associate in the Shoe Department as well as in the Men's Department.
With my experience in varied departments, I feel that I would be an asset as a Manager here at Casy's. In my capacity as an Assistant Manager, I successfully took on many of the managerial duties in the Children's Department last year when Suzy Smith was out on maternity leave, and I would welcome the opportunity to bring that same stability, energy, and dedication to the Shoe Department within the vacancy created by Amy Jenner's sudden departure.
I appreciate your consideration for this position. It has been a real pleasure to come to work every day since you hired me, and I thus look forward to continuing to grow in my career at Casy's.
Caroline Xao Assistant Manager, Shoes email@example.com 555-555-1212
If you're seeking a transfer instead of a promotion, here's a transfer request letter example , a letter to use when you're relocating , and tips for requesting a transfer to a new job with your current employer.
When you're working on getting a promotion, it may take some effort to get noticed by management. There are ways you can enhance your promotability and lay a strong groundwork for a successful move up the career ladder.
Take the time to ensure you're in a perfect position to make the best impression at work and to get that promotion you're seeking .
PROVIDE DETAILS: Remind your employer of your history with their company, of your contributions to their success, and of your dedication to their corporate mission and goals.
BE GRATEFUL: Express your appreciation for the opportunities the employer has given you to grow within your current job with them. This will also serve as a reminder to them that you have taken good advantage of the training and increased responsibilities they have offered you.
ENHANCE YOUR PROMOTABILITY: From the moment you accept an entry-level position with an employer you respect, look for opportunities to gain the skills that will position you to assume promotions to roles of greater responsibility in the future.
21+ Cover Letter Examples in 2024 [For All Professions]
No matter where you are in your career, or what job you’re applying for, submitting a cover letter with your resume is a must .
Done right, a cover letter will effectively complement your resume and explain to the hiring manager in more detail why you’re the right person for the job.
Writing a cover letter, however, is easier said than done.
You have to effectively demonstrate that you’ll be able to perform the responsibilities listed in the job description and that you’d be a better fit for the company compared to other candidates.
And unless you’re a professional writer, this can be a very hard task.
Fortunately, we created these cover letter examples to inspire you and help you get started with your own cover letter!
Let’s dive in!
21 Cover Letter Examples
#1. career change cover letter example .
Here’s what this cover letter does right:
- Has an ideal length. This cover letter includes all the relevant information for the hiring manager without getting into too much detail.
- Relevant introduction. The candidate explains that they’re changing careers and why they want to work in this new field from the get-go.
- Explains their related experience. The candidate explains how their previous experience in retail sales can help them succeed in PR.
Check out our guide video guide to learn how to write a Cover Letter that gets you HIRED!
#2. Recent Graduate Cover Letter Example
- Personally greets the hiring manager. The candidate has taken the time to find the hiring manager’s name and address them by it, which makes the opening of the cover letter much more personal.
- Wraps up with a call to action. The candidate wraps up the cover letter by suggesting a meeting with the hiring manager, which makes them more memorable.
- Explains why the candidate is the right person for the internship. In this cover letter for an internship , the candidate explains how they’ve previously interned in a different firm, which gives them the experience to succeed in this role.
Have you just graduated from college? Make sure to check out our guide on writing an entry-level cover letter from start to finish!
#3. Middle Management Cover Letter Example
- Use of bullet points. The candidate presents the information in a concise and reader-friendly way, making it easy for the hiring manager to find their key achievements.
- Formal closing. The candidate has used a formal and polite tone to conclude their cover letter, which combined with a call to action makes them look professional and passionate about getting the job.
- Explains how the company would benefit from hiring them. The candidate outlines exactly what they could do for the company, which not only highlights their skills but also shows they’ve done their research on the company’s needs.
#4. Business Manager Cover Letter Example
- Detailed header. In addition to the must-have contact details, this candidate has also included their professional Twitter and LinkedIn profiles, making it easy for the hiring manager to look more closely into their career.
- Concise and to the point. This candidate has used short paragraphs and bullet points to make the cover letter easy to skim through.
- Wraps up with a call to action. By letting the hiring manager know they’ll be contacting them soon, they’re more likely to make an impression.
Check out this article for a complete writing guide and an inspiring business manager resume sample.
#5. Ph.D. Cover Letter Example
Here’s what this cover letter does right:
- Attention-grabbing introduction. In the opening paragraph, this candidate explains why they’re passionate about pursuing a Ph.D. in great detail.
- Explains the candidate’s qualifications in detail. The candidate builds on their passion by explaining how they’re also qualified for the degree because of their education history and academic achievements.
#6. Senior Executive Cover Letter Example
- Professional and minimalistic template. This senior executive has used a professional but minimalistic template that lets their work experience do the talking.
- Achievement-oriented opening paragraph. Right from the get-go, this candidate explains what makes them so good at their job, effectively grabbing the hiring manager’s attention.
- Wraps up with a call to action. By suggesting to have a meeting and discussing how they can help the company meet its goals, the candidate stands more chance to make a positive lasting impression.
#7. Architect Cover Letter Example
- Modern resume template. This architect has picked a template that perfectly matches his industry, as it is professional and modern at the same time.
- A personal greeting to the HR. They address the hiring manager by their first name, which helps make a better first impression.
- Measurable achievements. By quantifying their achievements, the candidate proves their achievements instead of just claiming them.
Struggling with your architect resume ? Check out our full guide!
#8. Business Analyst Cover Letter Example
- Detailed contact information. The candidate has listed both their LinkedIn and Twitter profiles, providing the HR manager an opportunity to learn more about the candidate.
- Mentions what the candidate can do for the company. This cover letter doesn’t just explain why the job would be great for the candidate, but also how the candidate would benefit the company. Win-win, right?
- Error-free and reader-friendly. It’s super important for the cover letter to have no spelling or grammatical errors and be reader-friendly. This candidate made sure they did both.
Need a resume alongside your cover letter? Check out our guide on how to write a business analyst resume .
#9. Consultant Cover Letter Example
- Professional cover letter template. Being an experienced consultant, this candidate has picked a professional template that doesn’t steal the spotlight from their achievements.
- Experience and achievement-oriented. The candidate has effectively elaborated on their top achievements relevant to the job.
- Highlights the candidate’s passion. To show they want the job, this candidate has also explained how passionate they are about their profession.
For more advice on landing a job as a consultant, check out our guide to writing a consultant resume .
#10. Digital Marketing Cover Letter Example
- Creative cover letter template. This digital marketer highlights their originality by picking a creative cover letter template.
- Lists the candidate’s awards. The candidate has taken advantage of the cover letter to list their most noteworthy awards in the industry.
- Concludes with a call to action. As they used a call to action to conclude their cover letter, the HR manager will be more likely to remember them.
Want to take your digital marketing resume to the next level? Check out our guide!
#11. Graphic Designer Cover Letter Example
- Detailed contact information. The candidate has included additional contact information such as their website link, as well as their LinkedIn and Twitter profiles.
- Ideal length. This cover letter is concise, which means that the HR manager is more likely to read it from start to finish.
- Draws attention to the candidate’s strong points. Although this candidate is a recent college graduate, they’ve managed to effectively show that they have enough knowledge and experience to do the job right.
Read this guide to write a graphic designer resume that’s just as good as your cover letter!
#12. Administrative Assistant Cover Letter Example
- Minimalistic cover letter template. The candidate picked a well-designed but minimalistic template for their cover letter.
- Focused on skills and achievements. This cover letter is packed with the candidate’s skills and achievements, proving he can be an excellent employee.
- Formal closing. Politeness can go a long way and the candidate has used this to their advantage to make an impression.
Our article on how to write an administrative assistant resume can help you take your job application to the next level.
#13. Front Desk Cover Letter Example
- Modern cover letter template. This template incorporates memorable colors and clear lines, which make the cover letter very visually appealing.
- Attention-grabbing introduction. Using an attention-grabbing intro, the candidate is more likely to make an impression.
- Calls the HR to action. By including a call to action, the candidate is reminding the HR of their immediate availability.
#14. Human Resources Cover Letter Example
- It is concise and to the point. The candidate doesn’t dwell on unimportant details the HR won’t be interested in.
- Uses a traditional cover letter template. The cover letter design is more on the conventional side, which fits the industry better.
- Highlights the candidate’s strong points. The candidate has rich work experience and they use the cover letter to elaborate on it.
This HR resume guide can help you get your resume just right.
#15. Sales Agent Cover Letter Example
- Attention-grabbing cover letter template. As a salesperson, this candidate knows how important first impressions are, so they’ve picked a catchy cover letter template.
- Has an ideal length. At the same time, they’ve also made sure to keep their cover letter at just the right length.
- Lists the candidate’s career highlights. The candidate has made perfect use of the space by mentioning their most impressive professional achievements.
Check out this sales agent resume guide to create an attention-grabbing sales resume .
#16. Receptionist Cover Letter Example
- Modern but minimalistic cover letter template. The template’s design hints the candidate is creative but professional at the same time.
- Uses a catchy introduction. The candidate has used an attention-grabbing opening paragraph to catch HR’s attention.
- Concludes the cover letter formally. The candidate proves that they’re polite and well-spoken, a quality very much important for the role they’re applying for.
Take your receptionist resume to the next level with this receptionist resume guide .
#17. Information Technology Cover Letter Example
- Mentions measurable achievements. Numbers make an impact, which is why this candidate has included measurable achievements.
- Lists both soft and hard skills. The candidate has mentioned a great mix of soft and hard skills, showing how well-rounded they are.
- Contains relevant contact information. The candidate’s GitHub, website name, LinkedIn, and Twitter profiles are all great additions to the resume.
Looking for tips to help you write a great IT resume ? Check out our guide!
#18. Real Estate Cover Letter Example
- Ideal length. Short and to the point, this cover letter is bound to get noticed by the HR manager.
- Wraps up with a call to action. This candidate reinforces the HR to call them back through a final call to action.
- Mentions the right skills. On top of their sales accomplishments, the candidate touch upon important soft skills such as customer service and communication .
This real estate resume guide will help you take your resume from good to great.
#19. Teacher Cover Letter Example
- Mentions relevant contact information details. This candidate has included optional (but relevant) contact information details, such as their LinkedIn, Quora, and Medium profiles.
- Achievement-oriented. The candidate has elaborated on their achievements in more detail throughout their cover letter.
- Highlights the candidate’s passion. For some jobs, being passionate is much more important than for others. Teaching is one of these jobs, which is why this candidate explains their passion for the job.
Our guide on how to write a teacher resume has all the tips you need to land the job.
#20. Project Manager Cover Letter Example
- Leverages a catchy introduction. Through a catchy introductory paragraph, this candidate is sure to grab the HR’s attention and get them to read the rest of their cover letter.
- Lists measurable accomplishments. This candidate explains exactly what they’ve achieved using numbers and hard data.
- Personally greets the HR. A personal greeting sounds much better than “Dear Sir/Madam,” and the candidate knows this.
This guide on how to write a project manager resume can help you perfect your appication.
#21. Paralegal Cover Letter Example
- Minimalistic cover letter template. This cover letter design looks good but doesn’t steal the show from the candidate’s abilities.
- Mentions the candidate’s academic achievements and extracurricular activities. Although the candidate is a recent graduate, they’ve used the cover letter to explain they have enough skills and achievements to do the job.
- Lists measurable achievements. The candidate proves they did well in their internship by mentioning quantifiable achievements.
Check out this paralegal resume guide to perfect yours.
What is a Cover Letter?
A cover letter is a one-page document that you submit as part of your job application, alongside your resume .
Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .
A good cover letter can give the hiring manager more insight into what makes you a good candidate and help them make up their mind about whether they should invite you for an interview. A bad cover letter, though, will get ignored (at best) and lose you the job (at worst).
So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.
The first thing to remember is that a cover letter is a supplement to your resume, not a replacement. Meaning, you shouldn’t just repeat whatever is mentioned in your resume and call it a day.
Optimally, you should use your cover letter to shed more light on your skills and qualifications, as well as explain anything you didn’t have space for in your resume (e.g. a career gap or why you’re changing careers).
If you’re writing a cover letter for the first time, though, putting all this together might seem pretty tough.
Fortunately, you can follow our tried-and-tested format to make the experience much easier:
- Header - Input your contact information.
- Greeting the hiring manager - Open the cover letter with a “Dear Sir or Madam,” or use the hiring manager’s name if you know what that is.
- Opening paragraph - Grab the hiring manager’s attention by getting straight to the point. Mention what your professional experiences are, and what role you’re applying for.
- The second paragraph - Explain why you’re the perfect candidate for the job. Mention your top 2-3 achievements, your top skills, why you want to work in that specific industry, and whatever else is relevant.
- The third paragraph - End your cover letter with a call to action. E.g. “I would love to meet personally and discuss how I can help Company X.”
- Formal closing - Something like this: “Thank you for your consideration. Best, John Doe.”
Here’s what this looks like in practice:
9 Tips to Write a Cover Letter (the Right Way)
Now that we've covered the basics, let's talk about cover letter tips . Below, we'll give you all the knowledge you need to take your cover letter from "OK" to "great."
#1. Pick the right template
A good cover letter is all about leaving the right first impression.
And what’s a better way to leave a good impression than through a professional, well-formatted, and visual template?
You can simply pick one of our tried-and-tested cover letter templates and you’ll be all set!
#2. Add your contact details on the header
The best way to start your cover letter is through a header.
Here’s what you want to include there:
- Phone Number
- Name of the hiring manager / their professional title
- Name of the company you’re applying to
Optionally, you can also include the following:
- Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
- Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your content portfolio site or blog.
#3. Greet the hiring manager the right way
Once you’ve listed all your relevant contact information, it’s time to address the hiring manager reading your cover letter.
A good practice here is to find the hiring manager’s name and address them directly instead of using the traditional “dear sir or madam.” This shows that you’re really invested in the company and that you took your time to do some research about the job.
So, how can you find out the hiring manager’s name?
One way to do this is by looking up the head of the company’s relevant department on LinkedIn. Let’s say you’re applying for the position of Communication Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Office.
Or let’s say you’re applying for the position of server at a restaurant. In that case, you’d be looking to find out who the restaurant manager is.
If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.
If you still can’t find out the hiring manager’s name, here are several other greetings you can use:
- Dear [Department] Hiring Manager
- Dear Hiring Manager
- To whom it may concern
- Dear [Department] Team
#4. Create an attention-grabbing introduction
Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.
So, it’s essential to catch their attention from the very first paragraph.
The problem with most cover letter opening paragraphs, though, is that they’re usually extremely generic, often looking something like this:
Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.
As you can probably tell, this opening paragraph doesn’t tell the hiring manager anything other than that you’ve worked the job before - and that’s not really helpful in setting you apart from other candidates.
What you want to do, instead, is start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position.
My name’s Michael and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as my excellence in sales, makes me the right candidate for the role of X at Company Y.
The second example shows how the candidate is a top performer. The first just shows that they’ve worked a sales job before.
Which one are YOU more likely to invite for an interview?
#5. Show you’re the perfect person for the job
One great thing about cover letters is that they allow you to expand more on the top achievements from your resume and really show the hiring manager that you’re the right person for the job.
A good way to do that is to first read the job ad and really understand what skills/experiences are required, and then to ensure that your cover letter touches upon the said skills or experiences.
In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+. As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. This means I created the ad copy and images, as well as picked the targeting, ran optimization trials, and so on.
Other than Facebook advertising, I’ve also delved into other online PPC channels, including:
- Google Search
#6. Explain why you’re a great company fit
The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.
After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary .
To convince the hiring manager that you’re a great company fit, do some research on the company and find out what it is you like about them, or about working there. You want to know things like:
- What’s the company’s business model?
- What’s the company's product or service? Have you used it?
- What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?
Then, turn your top reasons for liking to work there into text and add them to your cover letter!
#7. Wrap up with a call to action
To make the end of your cover letter as memorable as possible, you want to:
- Wrap up any points you couldn't in the previous paragraphs. Mention anything you’ve left out that you think could help the hiring manager make up your mind.
- Thank the hiring manager for their time. After all, it never hurts to be polite.
- Finish the cover letter with a call to action. A call to action is a great way to make your cover letter ending as memorable as possible.
#8. Write a formal closing
Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.
Feel free to use one of the most popular conclusions in a cover letter:
- Best Regards,
- Kind Regards,
#9. Proofread your cover letter
Last but not least, make sure to always proofread each and every document that you’ll be including in your job application - cover letter included.
The last thing you want is to be claiming you’re a great candidate for the job with a cover letter full of typos!
For an even more comprehensive guide on how to write an impactful cover letter , check out our article !
Cover Letter Writing Checklist
Frequently Asked Questions
Do you still have some questions about cover letters? Check out the answers below:
1. How do I write a simple cover letter?
To write a cover letter that’s simple but also professional, make sure to include a header with your personal information, a formal greeting to the hiring manager, an attention-grabbing opening paragraph, a second paragraph explaining why you’re a good candidate for the job, and a formal closing (preferably with a call to action).
2. What are the 3 parts of a cover letter?
The three parts of a cover letter are:
- The introduction , namely the header, the greeting to the hiring manager, and the opening paragraph.
- The sales pitch is usually the body of the cover letter.
- The conclusion involves a formal closing and a signature line.
3. What makes a great cover letter?
A great cover letter should be personalized for each job you’re applying for, instead of being overly generic. It’s also preferable to address the hiring manager by their name and not use the overly-used “Dear Sir/Madam.”
To make a great first impression, you should mention 1-2 of your top achievements in your opening paragraph - the more job-specific they are, the better. Also, don’t stop at showing the hiring manager why you’re a great candidate for the job. Make sure to also talk about how you’re a good culture fit for the company.
Last but not least, wrap up your closing paragraph with a call to action to give the hiring manager a little extra something to remember you by.
4. When is a cover letter necessary?
Unless the job ad specifically states otherwise, you should always include a cover letter with your job application .
Even if the hiring manager doesn’t read it, you will look more professional simply by including one.
And that’s a wrap! We hope our cover letter examples and writing tips will inspire you to write a cover letter that will land you your next job.
If you’re looking for more invaluable career advice and articles, make sure to check out our career blog , or any of these related articles:
- How to Write a Resume
- Cover Letter Mistakes to Avoid at All Costs
- Cover Letter Format (w/ Examples & Free Templates)
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3 cover letter examples to help you catch a hiring manager’s attention
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What’s a cover letter?
What does a cover letter include, 3 cover letter samples to make your own, 3 more tips for a winning cover letter, letter for success.
You studied the job application, polished your resume, and are ready to hit “send.” But before you do, you need to craft a cover letter to support your candidacy.
A hiring manager’s job is to quickly gauge whether you have the know-how to fit the roles and responsibilities of a job. And they also want to know if you possess soft skills that bring value to company culture and the business as a whole. Every document you send to a potential employer should prove you’re the best person for the job.
Your resume or CV showcases your professional development based on skills and work experience. But the best resumes are concise, with bullet points that lead the reader to the most important information. You often don’t have enough space to truly express your value.
A good cover letter is an opportunity to highlight your experience and display your workplace personality . It gives a hiring manager a taste of what it’ll be like to work with you — and going the extra mile shows you’re genuinely interested in the job description.
To help you write a successful application for your dream job, here’s information around cover letters plus three cover letter examples to adapt to your needs.
A professional cover letter is a document you submit to a hiring manager or recruiter with your application. It’s a persuasive letter that dives deeper into your skills and experience.
But an effective cover letter should do more than just copy and paste the content of your resume. It describes how you’ll use those skills on the job. You can highlight your most relevant personal achievements and speak directly about the value proposition you’ll bring to the company.
Think of your cover letter like a movie trailer. It should make an engaging first impression , tell an exciting story , and entice the hiring manager to learn more about you.
Many people dread writing cover letters . They take time to compose, and you never know if hiring managers will actually take the time to read them. But submitting one at all shows the company that you’re serious about earning a position , proving you’re a high-quality applicant who cares about the job.
Most professional emails and letters follow the same format, with a clear introduction, body, and conclusion. Typically, a cover letter is between 250 and 400 words and fits onto one page.
You can send a cover letter in three ways: as an email attachment, in the body of an email, or as part of an online application. Pay careful attention to the instructions in the job posting .
Some companies may prefer a specific file attachment for easy internal sharing, and sending the right format tells the hiring manager you have an eye for detail and take direction.
Here’s an example of what you’ll find in a basic cover letter template:
Header with contact information: Let your reader know who you are, with your full name and professional email address at the top of the page. You may include additional information like a personal website or LinkedIn profile , location, and contact information like a phone number.
Opening paragraph: Begin with a professional salutation . Research the company and try to find the hiring manager or recruiter's name to demonstrate professionalism and due diligence. Your opening paragraph should be a quick show of gratitude that thanks them for their time and consideration.
Body: Your second and third paragraphs should tell an engaging story introducing you as a person and an employee.
This might include a relevant anecdote about why you’re interested in the company and a personal achievement that connects the role to your professional development goals .
Always tie in skills and keywords from the job posting, and consider researching the company’s core values and wrapping them into the text.
The closing sale: Your final paragraph should reiterate your main selling points, demonstrate your enthusiasm for the job, and thank the person for their consideration. Conclude with an appropriate email sign-off .
Professional communication should be short and to the point, whether you’re writing an out-of-office message , letter of interest , or promotion announcement . Developing a cover letter format that self-promotes your best qualities without losing your reader’s attention requires careful, purposeful writing.
To write your own, here are three examples to edit based on your needs and the new job's requirements:
1. Simple cover letter template for an entry-level job
This basic application letter tells a hiring manager or recruiter what they need to know about your potential, even without years of experience.
It shows off important soft skills like enthusiasm, initiative , and goal-setting that provide insights into the type of worker you are. This cover letter also highlights necessary information and your unique value proposition.
Dear [hiring manager’s name],
I hope this letter finds you well. Thank you for considering me for the [position] at [company name]. As a recent college graduate with a [degree title], I’m eager and excited to enter the workforce.
I’m a creative and innovative person who excels in [type of work]. When deciding what major to choose, I found that [topic] was a career path that allowed me to nurture my natural critical thinking abilities and find out-of-the-box solutions.
At school, I balanced my coursework between [subject], [subject], and [subject], whic h helped grow my passion for [industry]. That led me to find [company name], an organization I really admire for its [attributes and company goals].
While wrapping up my degree, I completed an internship at [company name] as part of [department]. The experience tested my understanding of [topic] with real-life scenarios and proved that I excel equally in independent research and fast-paced, collaborative environments.
It cemented my motivation to continue to push my career in this direction, and I hope to continue my work with your team.
Thank you again for taking the time to read my application. I hope to have the opportunity to interview and discuss more about the job, along with how I can contribute to [company name]’s goals. I have attached my resume and am happy to provide you with professional references .
[LinkedIn profile URL]
2. Creative cover letter template for an internal promotion
A great cover letter grabs a hiring manager's attention like a gripping story, and this is especially true when you’re already passionate about the company you work for.
This cover letter provides an emotional hook and supports itself with specific examples that promote the right experience level, attitude, and know-how for an internal promotion .
Thank you for the opportunity to apply for the [job title] opening. Having dedicated the past [number] years to working on [previous team], I feel deeply connected to [company name]’s mission and culture.
I’m ready to take the expertise I’ve learned in my current [title] role to contribute to the success of the business in new ways while also pushing my own career growth forward.
If you’re unfamiliar with my work, last summer, I supported [project] and used my [skills] to bring it to fruition. Building a [type of project] from the ground up and working strategically across [fields] was an eye-opening and formative new experience, and it taught me [more specific skills].
I’m proud to say we [achievements with metrics], and I know I can bring that expertise to [new position],
While I have enjoyed the challenge of [previous title], that experience taught me that I excel with [skills], which I know I can apply to [new title]. I'm ready to translate my knowledge of [topic] to a more wide-reaching role handling [new responsibilities].
The creativity , collaboration, and flexibility I’ve shown in my current role show that I’m up for the next challenge.
Thank you again for inviting me to apply. I look forward to this opportunity to continue pushing our company toward success.
3. Best cover letter template for a freelancer or contractor
For a contract or freelance job, a hiring manager wants to know that you’re thoughtful, competent, and independent enough to finish your work on time without too much guidance.
Similar to a letter of intent , researching the company and drawing parallels to your skills and experience will capture the hiring manager’s attention.
I hope you’re doing well. I’m excited to apply for the [contract role] you’ve posted.
With [number] years of experience working independently for a wide range of companies, including startups, small businesses, and national brands, I have a proven ability to adapt my skills to any business model and complete [type of work] that meets your goals.
Throughout my career, I’ve always prioritized working with companies that emphasize impact beyond their bottom line. Your commitment to [company values] speak directly to the values guiding my work.
I’m confident we can develop the solutions you’re looking for [cite goal listed in the job post, like increasing market share] while respecting the ethos of our work philosophies.
As a [job title or topic], I’ve worked with nearly [number] brands and continue to regularly consult with [number]. My approach is [describe work ethos]. I value quality over quantity. Building trust and long-term relationships while contributing truly valuable work is what matters most.
I’m fluent in [skill], stay on top of emerging AI technologies, and thrive on [skill/topic]. My top concern is always making the right recommendation for the client, not the market.
I pride myself on my adaptability and ability to tease out the best strategy for my clients. Over the past year, my work has contributed to over [number] in net profits for clients of a similar size to your own.
I’m eager to hear more about your long-term objectives and bring my expertise to your mission.
[professional website URL]
Remember that a cover letter is specific to the job and to your experience, and even putting in just five extra minutes of effort can show a potential employer you care. Here are some extra tips to make sure your application is perfect:
Prepare ahead of time: There’s no such thing as a one-size-fits-all application. The perfect resume is specific to the job search, responsibilities, and company you’re applying to — and the same goes for your cover letter.
Read the job post thoroughly for keywords and use them to guide your writing. Incorporating company language into your own will show that you fit the team.
Double-check your work: Misspellings, grammar mistakes, and inconsistent formatting can ruin your chances of getting an interview . Small or consistent errors insinuate that you lack effort and care.
Ask a colleague to give it a read-through to make sure you're effectively representing yourself. Likewise, run your final draft through a grammar app to ensure punctuation, spelling, and sentence structure are perfect.
Use a cover letter builder: If you’re drawing a blank on the best cover letter design or can’t find the right words, lean on available online tools. You can use a professional cover letter template on a resume builder site to guide you and ensure you check off all the right boxes for a hiring manager.
While your resume highlights your skills in a structured format, the cover letter gives you more freedom to showcase your positive personality traits , celebrate your achievements, and impress a potential employer. While not every job will require a cover letter, it’s never a bad idea to go the extra mile to make a case for yourself as the best candidate.
Now that you have several cover letter examples, it’s time to get writing. Research the company, study the role, and draw the right parallels between its needs and your abilities. It could be just the motivation for a hiring manager to give your resume a little extra attention — and for you to land your next job.
Content Marketing Manager, ACC
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How to write a great cover letter in 2024: tips and structure, what is a letter of intent examples on how to write one, how to give two weeks’ notice without burning bridges, tips and tricks for writing a letter of interest (with examples), character references: 4 tips for a successful recommendation letter, send a thank you email after an internship to boost your career, spread the gratitude: how to thank your team with a letter, write thank you letters after interviews to stand out as job applicant, similar articles, use professional reference templates to make hiring smoother, how to write an impactful cover letter for a career change, learn to sweat the small stuff: how to improve attention to detail, how to write a letter of recommendation (with examples), stay connected with betterup, get our newsletter, event invites, plus product insights and research..
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11 Reasons You’re Not Landing Job Interviews and How To Turn It Around
Posted: January 1, 2024 | Last updated: January 1, 2024
You’ve updated your resume, written a compelling cover letter, and applied to your dream job.
Putting all this work into the job hunt can get frustrating when you’re not getting called up for interviews — especially if you’re applying to gigs that could help you stop living paycheck to paycheck .
Some simple things might be standing in the way of your next big career move. Here are 11 reasons you may not get interviews — and how to fix them.
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You don’t have the right experience
We’ve all heard tales about people who took a shot in the dark, applied for a job when they weren’t qualified, and landed the gig.
This is a rare occurrence, and a lack of experience could be a big reason you are not getting interviews. It’s important to be realistic when applying for jobs.
Although some companies might be flexible on some requirements, if a job description says they want a programmer with five years of experience, they probably will not be calling an applicant who has none.
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On the other end of the spectrum, you may have too much experience. A hiring manager might worry you won’t be fulfilled by what the job offers, or that you are just taking the job temporarily while you pursue work that matches your skillset more directly.
If you are still interested in a job you may be overqualified for, reach out to the hiring manager and see if any opportunities are opening up in the future that are more in line with your experience.
Typos on your resume
Proofreading your resume — especially if you're making tweaks to it for each job you apply to — can feel very tedious, but it’s important.
Your resume and cover letter make an impression on a hiring manager. You don’t want to come off as lazy or unorganized by submitting something that wasn’t carefully proofread.
Most programs offer some sort of spell check, and you can also consider running your resume through sites like Grammarly.
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Unexplained gaps in your resume
Applicants are often asked to explain gaps in their resumes during interviews, but this could deter you from even getting to the interview.
If there's a large gap between your current job and your last job, you might want to explain it briefly in your cover letter. Perhaps you were taking a class or working on a side hustle during that time to pay off debt .
All your eggs are in one basket
Even if you meet every requirement for a job you applied to, that doesn’t mean you’ll land an interview. There could be hundreds of applicants for the exact same position.
That’s why it’s important to apply to a few different places. Set yourself up with better odds by applying to a few jobs every week.
You’re not customizing your resume
While sending the same resume out to every job may make the process easier, there’s a big benefit to tailoring it each time based on the job description.
Look for keywords in the job description, and then tweak your resume to mimic these responsibilities.
For example, if the first requirement in the job description mentions “proficient in Adobe Photoshop,” make sure Adobe Photoshop is listed on your resume.
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You don’t meet the education requirements
Some positions have specific education requirements, like a specific degree or level of education. A hiring manager may not even give your resume a second glance if you don't meet these requirements.
Education requirements are likely listed in the job posting, so make sure you meet these needs before applying.
Your online presence is unprofessional
If your social media profiles are unprofessional or unflattering, it may be a good choice to wipe them clean or make them private before you continue your job search.
An impressive profile on LinkedIn can be a plus, but a Twitter account where you log your every thought may not be.
You spelled someone's name wrong
It’s easy to simply skim over your resume or cover letter when you’re applying to a bunch of jobs over a short period. But don’t let haste to hit “apply” keep you from carefully reading over your pitch.
Make sure everything is spelled correctly, especially the company name and the name of any employee you need to address directly.
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The business' needs have changed
Sometimes, you may not hear back from a company simply because their needs have evolved. Maybe they originally thought they would need to replace a team member, but someone else internally moved into the role.
Unfortunately, since this has nothing to do with you as a candidate, there’s nothing you can change here.
If you think this is the reason you’re not getting an interview, reach out to the hiring manager and ask for an update on the status of the job.
Competition is hot
If you’re applying at a larger company, there’s a good chance the odds are not in your favor. When competition for a job is hot, hiring managers look at hundreds of resumes, so you really need to identify something that will help you stand out.
To avoid getting lost in a sea of applicants, set up job alerts (with sites like LinkedIn or Indeed) so you know right when jobs are posted and can be an early applicant.
A good rule of thumb when applying for jobs is to research the company beforehand and tailor your resume and cover letter to what you think their needs are — and what skills and experience you have to meet those needs.
If you’re still not getting interviews, review this list and find a new way to change your approach to finally get that “let’s chat” email from a hiring manager.
Finding the right approach for you could be the difference between being stuck in a job you don't like and finding a new one where you can get ahead financially .
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