How to Start a Professional Speech Writing Business

A speech writer will write a script for a speaker to follow when they address a crowd. While most people think of politics when it comes to speech writing, there are plenty of other markets for this skill. Everyone from business executives to motivational professionals may need someone to help them create a speech that speaks to their audience.

Learn how to start your own Professional Speech Writing Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Professional Speech Writing Business Image

Start a professional speech writing business by following these 10 steps:

  • Plan your Professional Speech Writing Business
  • Form your Professional Speech Writing Business into a Legal Entity
  • Register your Professional Speech Writing Business for Taxes
  • Open a Business Bank Account & Credit Card
  • Set up Accounting for your Professional Speech Writing Business
  • Get the Necessary Permits & Licenses for your Professional Speech Writing Business
  • Get Professional Speech Writing Business Insurance
  • Define your Professional Speech Writing Business Brand
  • Create your Professional Speech Writing Business Website
  • Set up your Business Phone System

We have put together this simple guide to starting your professional speech writing business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

  • What are the startup and ongoing costs?
  • Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Professional Speech Writing Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

  • Your state's business records
  • Federal and state trademark records
  • Social media platforms
  • Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your professional speech writing business?

Business name generator, what are the costs involved in opening a professional speech writing business.

Most speech writers only need a computer and a fast internet connection to do any type of research they may need.

What are the ongoing expenses for a professional speech writing business?

Ongoing expenses for a speech writing business will usually remain low, but can include office rental space, marketing costs, and employee salaries.

Who is the target market?

The target market is anyone who may need to speak in public. This is not limited to leaders in companies, non-profits, or activists. A speech writer can work with anyone at any level — even a nervous best man who has to give the toast at his friend’s wedding.

How does a professional speech writing business make money?

Most speech writers start on a freelance basis and make money based on the length or word count of the speech. Writers will vary their price ranges based on the effort it takes to compose the speech. A highly researched, industry specific speech to high profile business executives may cost several times more than a general motivational talk to a high school.

The median income for a speechwriter in a full-time position is about $75,000 – $121,000 (depending on the source you check), so people are willing to pay big bucks for a good speech. When first getting started though, you may want to work at a lower hourly rate. Based on your current obligations and demand, calculate how much you want to make per hour. Whether you’re charging per word or per project, estimate how much time the speech will take you from beginning to end before quoting a dollar amount to a client.

How much profit can a professional speech writing business make?

Profits can be substantial, especially considering how low the upfront and ongoing costs can be. If a speechwriter charges an average of $200 a speech with an average of 10 clients a month, they may only need to deduct the direct costs of their monthly internet bill for a total profit of around $1,950.

How can you make your business more profitable?

Speechwriters may want to consider branching out to coaching up-and-coming writers or ambitious executives who want to write their own speeches. Offer ‘polishing’ services where you alter someone else’s content rather than creating it on your own.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your professional speech writing business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

  • Separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

  • Separate personal and business expenses by putting your business' expenses all in one place.
  • Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a professional speech writing business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Professional Speech Writing Business needs and how much it will cost you by reading our guide Business Insurance for Professional Speech Writing Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a professional speech writing business

Start to develop relationships with both community leaders and business executives. Networking events can be a great way to get a handle on the immediate needs around you. Leave your business cards at major organizations who may need speech writers for any number of occasions. Also, invest in your website so you can branch out to other locations. A solid web presence will increase your exposure to people far outside your community.

How to keep customers coming back

People will come back if they feel they've made an impression on their audience with your help. This is one of the reasons why speechwriters have to be exceptionally thorough before they start putting their speeches together. An audience of professors will likely respond better to formal language while an audience of auto executives may want something more a little more laid back. All speeches will need to be specific enough to keep people interested without overwhelming the audience with a flood of new information or facts.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

  • All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
  • Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
  • Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

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Is this Business Right For You?

This business is excellent for someone who loves inspiring people with words. It’s a niche form of writing that is far more dependent on choice of vocabulary and syntax than it is on technical writing skills (e.g., formal grammar, etc).

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a professional speech writing business?

Speech writers may participate in the following daily activities:

  • Marketing to new clients
  • Researching industries/markets
  • Composing speeches according to client specifications
  • Giving feedback to clients

What are some skills and experiences that will help you build a successful professional speech writing business?

Most people who jump into this business are already writers. Experienced writers already understand how to link ideas in a logical manner, which can make getting started much easier. However, what really matters is the ability to inspire. Some people are naturally able to convey their thoughts and ideas in such a way that makes people want to listen. In that case, they may not need any kind of formal training to transfer their passion to paper. And while formal education may not be a requirement, many clients will be looking for someone with at least a bachelor's (if not a masters) degree.

What is the growth potential for a professional speech writing business?

This is a highly specific skill that is not necessarily translatable across all writers, so the growth potential is high. Like any type of creative writing, there’s a lot of leeway for a writer when it comes to how they structure their speeches to achieve the most impassioned reaction. Those who hit the right combination will find themselves in high demand.

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Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a professional speech writing business?

If you’re already a freelance writer, consider marketing your new skill to existing clients. After all, you probably have some insider knowledge about their company. Mention that you’re available if they’re looking for someone to craft an in-depth speech that really speaks to their audience. In the same vein, may also want to give some thought to specializing in a particular niche for speech writing. Focusing on one market (e.g., CEO-level speeches only, etc.) can make it easier to develop your brand.

A speech can go a long way to instilling values in a crowd. Your goal is to show people why your words coupled with the speaker’s enthusiasm can be just the driving force a client needs to turn things around. Not only should you have excellent sample speeches available, but also video footage of how the speeches come to life at the podium. (If you’re just starting out, you can video the speeches yourself.)

You can also start offering your services for free to community organizations who may want to promote certain causes in any given area. Public groups such as Toastmasters will give you a chance to both write and deliver your speeches, so you can learn what people respond to and why. Analyze famous speeches to see why they succeeded where others failed. Read relevant books and develop a relationship with a speech writing mentor in an effort to get a better foundation.

How and when to build a team

Once you reach a point where you can no longer handle the demand on your own, you may want to hire an assistant to help you research your speeches or even to rough out the first draft. Look for people who understand how to make a crowd connect with an idea.

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Grow » thrive, 7 steps to writing a great speech.

These seven steps will help you write a memorable and effective speech.

 Person giving a speech to a group of people.

If you’re preparing for a presentation, the work really begins when you sit down to write your speech. A great speech will engage the audience and can lead to greater personal and professional success. Here are seven steps to writing an effective speech.

Know what your core message is

When preparing to write a speech, you want to start by thinking about the core message you want to share. Your core message should be a topic you’re knowledgeable and passionate about and one that’s relevant to your audience.

The topic should be delivered in a way that’s easy to understand and concise. Ideally, your audience should be able to explain what the speech was about in just one or two sentences.

Think about your audience

Next, you want to learn as much as possible about your audience because this will inform how you deliver the speech. The language you use and the examples you share will depend on the audience you’re speaking to.

As you learn more about your audience, you want to consider the circumstances that brought them together. Are they gathering for a business conference, or is it for a charity event? How big will the audience be, and how knowledgeable are they about the subject you’re speaking on?

[Read more: How to Give a Great Presentation ]

Do your research

The amount of research you complete will depend on how familiar you are with your topic. But even if it’s a topic you know inside and out, it’s a good idea to do at least some research. This will help you gather new information and come up with unique and fresh ideas.

The amount of research you complete will depend on how familiar you are with your topic. But even if it’s a topic you know inside and out, it’s a good idea to do at least some research.

Come up with an outline

Now it’s time to organize your information and ideas into a detailed outline. Organizing your information will make it easier once it’s time to sit down and write the speech. Your outline should include three main parts:

  • Introduction : The introduction sets the stage for the information you’ll be sharing. It’s a good idea to start with a story that will catch your audience’s attention. From there, you can outline what you’ll be sharing and the conclusion you’ll reach.
  • Body : The body of your speech is where you’ll highlight the overarching points you’re trying to make. But be careful not to throw too much information at your audience — two to three main points are enough.
  • Conclusion : During the conclusion, you’ll summarize your core message and what the audience should take away from the speech. Look for ways to end your speech on a strong note, so the audience understands why this topic matters and how they can take action.

Write a draft

Once you have an outline, you can begin drafting your speech. Don’t try to make your speech perfect during the drafting stage — just try to get your ideas on paper. You can come back to revise and improve your speech later.

Choose a presentation tool

If you’re speaking in a professional setting, you’ll likely want to compliment your speech with a presentation tool like PowerPoint. Using a slide deck is a great way to add a visual element to your speech that will further engage the audience. Using a template can make it easier to develop a well-designed slide deck.

[Read more: 6 Business Presentation Tools for Small Businesses ]

Practice and revise

Great speeches take time to write, so you should plan to practice and revise your speech as needed. You can practice your speech in front of a friend or family member, ask for their feedback, and then adjust your speech accordingly.

As you’re revising, focus on using conversational language and short sentences. Look for any areas that are too general or vague, and try to come up with specific examples that will back up your core message.

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How to Write a Welcome Speech

Last Updated: July 29, 2023 Fact Checked

This article was co-authored by Patrick Muñoz . Patrick is an internationally recognized Voice & Speech Coach, focusing on public speaking, vocal power, accent and dialects, accent reduction, voiceover, acting and speech therapy. He has worked with clients such as Penelope Cruz, Eva Longoria, and Roselyn Sanchez. He was voted LA's Favorite Voice and Dialect Coach by BACKSTAGE, is the voice and speech coach for Disney and Turner Classic Movies, and is a member of Voice and Speech Trainers Association. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 1,509,153 times.

Are you on welcome speech duty for an upcoming program or event? You’ve got nothing to worry about—with the right format and tone, it’s super easy to write and present a welcome speech for just about any occasion. We’ve outlined everything you need to know, from your opening greetings and acknowledgments, to establishing the right tone and nailing your closing remarks. You’ve got this in the bag!

Greeting the Audience

Step 1 Welcome the audience using serious language for a formal occasion.

  • Keep the tone more serious if it's an important occasion. Use more formal language and don't crack any inappropriate jokes. For example, at a wake, you might say, "We're so glad to have you all here tonight. We appreciate your presence at this difficult time."

Step 2 Greet guests informally by using light-hearted language.

  • For an event with close friends and family, more informal language might be appropriate. Include a few jokes and keep your speech more lighthearted.

Patrick Muñoz

Patrick Muñoz

Grab your audience's attention with a strong opening. Start with a loud voice and a strong presence that welcomes everyone and gets them involved. Ask a question they can respond to or tell a joke — anything to connect with the audience. Do something that grabs their attention and excites them and makes them thrilled about the event.

Step 3 Add individual greetings for any special guests.

  • Special guests include any people of honor, those that may play a particularly important part in the event, or those who have traveled a long way to be there.
  • Make sure that you practice all of names, titles, and pronunciations of the special guests before your speech.
  • For example you could say, "We'd like to extend a special welcome to our guest of honor, Judge McHenry, who will be speaking later tonight."
  • Alternatively to welcome a group of people you might say, "While we're excited to have you all here tonight, we'd especially like to say welcome to the students from Johnson Middle School."

Step 4 Introduce the event itself.

  • For an informal event such as a birthday party, you could say, "We're so happy to have you here tonight to eat, drink, and celebrate another year of Jessica's life. Now, let's get to it."
  • For a more formal event such as one run by an organisation, you could say, “We are so excited to have you all here to participate in our 10th annual pet’s day, organised by the Animal Rescue Group.”

Forming the Body of the Speech

Step 1 Acknowledge those who have played an important part in the event.

  • An example of acknowledging individual people is saying, “We couldn’t have pulled off this fundraiser without the hard work and dedication of Grace and Sally, who worked tirelessly from day 1 to make today a reality.”
  • Avoid reading off a long list of people or sponsors, as your audience will begin to get bored. Stick to just a handful of highlights.

Step 2 Mention any parts of the event that are of special importance.

  • For instance, at a conference, you might point out when the dinner will be held, or where particular sessions will take place.
  • At a wedding reception, you might note when dancing will start or when the cake will be served.

Step 3 Reiterate your welcoming line.

  • Alternatively, you could end the body of your speech during an informal gathering by saying, “I can't wait to see you all out on the dancefloor!”

Ending the Speech

Step 1 Say that you hope the audience enjoys the event, if applicable.

  • You could also say that you hope that the audience takes something away from the event. For example, “I hope that today inspires ideas and discussions around the ways that we can make our city a better place!”

Step 2 Introduce the next speaker if necessary.

  • At a formal event, you might say, "Now, for our speaker. Rebecca Roberts comes here from Montreal, Canada, and she is a leading expert in the study of the human brain. She'll be speaking tonight on what drives humans to make decisions. Let's welcome her."
  • For a more informal event such as a party, you could say, “Next up is Sam, who has been Kyle’s best friend for 10 years strong. He has a decade of embarrassing stories about Kyle to share with us tonight!"

Step 3 Thank the audience for attending.

  • Alternatively you might say, “Thank you again to everyone for being here tonight to celebrate Joe and Kathleen’s 50th wedding anniversary! Let the celebrations begin!”

Step 4 Keep your speech within a suitable time limit.

  • If you are unsure, ask the organiser or host what an appropriate length of time for your speech will be.

Writing Help

how do you write a business speech

Community Q&A

wikiHow Staff Editor

  • Practice your speech in front of trusted friends and family in the days leading up to the event. [12] X Research source Thanks Helpful 1 Not Helpful 1

how do you write a business speech

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About This Article

Patrick Muñoz

To write a welcome speech, start with a greeting to your audience that’s appropriate to the situation. For example, you could try “Good evening ladies and gentlemen” if you’re introducing a formal event, or “Thank you everyone for coming on this sunny day” for a more relaxed occasion. After you’ve finished the greeting, introduce the event by talking about who organized it and what its purpose is. In the main body of your speech, acknowledge 2 or 3 people who played important parts in organizing the event. You should also emphasize special parts of the event that people should pay attention to, such as where dinner will be or where a conference session will take place. When you’re ready to conclude your speech, tell the audience to enjoy the event by saying something like “I hope you all enjoy the exciting speakers to come.” Finish your speech by thanking the audience for attending. For tips on how to introduce people at a special occasion, read on! Did this summary help you? Yes No

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How to write a good speech in 7 steps

By:  Susan Dugdale  | Last modified: 09-11-2022

- an easily followed format for writing a great speech

Did you know writing a speech doesn't have be an anxious, nail biting experience?

Unsure? Don't be.

You may have lived with the idea you were never good with words for a long time. Or perhaps giving speeches at school brought you out in cold sweats.

However learning how to write a speech is relatively straight forward when you learn to write out loud.

And that's the journey I am offering to take you on: step by step.

To learn quickly, go slow

Take all the time you need. This speech format has 7 steps, each building on the next.

Walk, rather than run, your way through all of them. Don't be tempted to rush. Familiarize yourself with the ideas. Try them out.

I know there are well-advertised short cuts and promises of 'write a speech in 5 minutes'. However in reality they only truly work for somebody who already has the basic foundations of speech writing in place.

The foundation of good speech writing 

These steps are the backbone of sound speech preparation. Learn and follow them well at the outset and yes, given more experience and practice you could probably flick something together quickly. Like any skill, the more it's used, the easier it gets.

In the meantime...

Step 1: Begin with a speech overview or outline

Are you in a hurry? Without time to read a whole page? Grab ... The Quick How to Write a Speech Checklist And come back to get the details later.

  • WHO you are writing your speech for (your target audience)
  • WHY you are preparing this speech. What's the main purpose of your speech? Is it to inform or tell your audience about something? To teach them a new skill or demonstrate something? To persuade or to entertain? (See 4 types of speeches: informative, demonstrative, persuasive and special occasion or entertaining for more.) What do you want them to think, feel or do as a result of listening the speech?
  • WHAT your speech is going to be about (its topic) - You'll want to have thought through your main points and have ranked them in order of importance. And have sorted the supporting research you need to make those points effectively.
  • HOW much time you have for your speech eg. 3 minutes, 5 minutes... The amount of time you've been allocated dictates how much content you need. If you're unsure check this page: how many words per minute in a speech: a quick reference guide . You'll find estimates of the number of words required for 1 - 10 minute speeches by slow, medium and fast talkers.

Use an outline

The best way to make sure you deliver a perfect speech is to start by carefully completing a speech outline covering the essentials: WHO, WHY, WHAT and HOW.

Beginning to write without thinking your speech through is a bit like heading off on a journey not knowing why you're traveling or where you're going to end up. You can find yourself lost in a deep, dark, murky muddle of ideas very quickly!

Pulling together a speech overview or outline is a much safer option. It's the map you'll follow to get where you want to go.

Get a blank speech outline template to complete

Click the link to find out a whole lot more about preparing a speech outline . ☺ You'll also find a free printable blank speech outline template.  I recommend using it!

Understanding speech construction

Before you begin to write, using your completed outline as a guide, let's briefly look at what you're aiming to prepare.

  • an opening or introduction
  • the body where the bulk of the information is given
  • and an ending (or summary).

Imagine your speech as a sandwich

Image: gourmet sandwich with labels on the top (opening) and bottom (conclusion) slices of bread and filling, (body). Text: Key ingredients for a superb speech sandwich.

If you think of a speech as a sandwich you'll get the idea.

The opening and ending are the slices of bread holding the filling (the major points or the body of your speech) together.

You can build yourself a simple sandwich with one filling (one big idea) or you could go gourmet and add up to three or, even five. The choice is yours.

But whatever you choose to serve, as a good cook, you need to consider who is going to eat it! And that's your audience.

So let's find out who they are before we do anything else. 

Step 2: Know who you are talking to

Understanding your audience.

Did you know a  good speech is never written from the speaker's point of view?  ( If you need to know more about why check out this page on  building rapport .)

Begin with the most important idea/point on your outline.

Consider HOW you can explain (show, tell) that to your audience in the most effective way for them to easily understand it.   

Writing from the audience's point of view

how do you write a business speech

To help you write from an audience point of view, it's a good idea to identify either a real person or the type of person who is most likely to be listening to you.

Make sure you select someone who represents the "majority" of the people who will be in your audience. That is they are neither struggling to comprehend you at the bottom of your scale or light-years ahead at the top.

Now imagine they are sitting next to you eagerly waiting to hear what you're going to say. Give them a name, for example, Joe, to help make them real.

Ask yourself

  • How do I need to tailor my information to meet Joe's needs? For example, do you tell personal stories to illustrate your main points? Absolutely! Yes. This is a very powerful technique. (Click storytelling in speeches to find out more.)
  • What type or level of language is right for Joe as well as my topic? For example if I use jargon (activity, industry or profession specific vocabulary) will it be understood?

Step 3: Writing as you speak

Writing oral language.

Write down what you want to say about your first main point as if you were talking directly to Joe.

If it helps, say it all out loud before you write it down and/or record it.

Use the information below as a guide

Infographic: The Characteristics of Spoken Language - 7 points of difference with examples.

(Click to download The Characteristics of Spoken Language  as a pdf.) 

You do not have to write absolutely everything you're going to say down * but you do need to write down, or outline, the sequence of ideas to ensure they are logical and easily followed.

Remember too, to explain or illustrate your point with examples from your research. 

( * Tip: If this is your first speech the safety net of having everything written down could be just what you need. It's easier to recover from a patch of jitters when you have a word by word manuscript than if you have either none, or a bare outline. Your call!)

Step 4: Checking tone and language

The focus of this step is re-working what you've done in Step 2 and 3.

You identified who you were talking to (Step 2) and in Step 3, wrote up your first main point.  Is it right? Have you made yourself clear?  Check it.

Graphic:cartoon drawing of a woman sitting in front of a laptop. Text:How to write a speech: checking tone and language.

How well you complete this step depends on how well you understand the needs of the people who are going to listen to your speech.

Please do not assume because you know what you're talking about the person (Joe) you've chosen to represent your audience will too. Joe is not a mind-reader!

How to check what you've prepared

  • Check the "tone" of your language . Is it right for the occasion, subject matter and your audience?
  • Check the length of your sentences. You need short sentences. If they're too long or complicated you risk losing your listeners.

Check for jargon too. These are industry, activity or group exclusive words.

For instance take the phrase: authentic learning . This comes from teaching and refers to connecting lessons to the daily life of students. Authentic learning is learning that is relevant and meaningful for students. If you're not a teacher you may not understand the phrase.

The use of any vocabulary requiring insider knowledge needs to be thought through from the audience perspective. Jargon can close people out.

  • Read what you've written out loud. If it flows naturally, in a logical manner, continue the process with your next main idea. If it doesn't, rework.

We use whole sentences and part ones, and we mix them up with asides or appeals e.g. "Did you get that? Of course you did. Right...Let's move it along. I was saying ..."

Click for more about the differences between spoken and written language .

And now repeat the process

Repeat this process for the remainder of your main ideas.

Because you've done the first one carefully, the rest should follow fairly easily.

Step 5: Use transitions

Providing links or transitions between main ideas.

Between each of your main ideas you need to provide a bridge or pathway for your audience. The clearer the pathway or bridge, the easier it is for them to make the transition from one idea to the next.

Graphic - girl walking across a bridge. Text - Using transitions to link ideas.

If your speech contains more than three main ideas and each is building on the last, then consider using a "catch-up" or summary as part of your transitions.

Is your speech being evaluated? Find out exactly what aspects you're being assessed on using this standard speech evaluation form

Link/transition examples

A link can be as simple as:

"We've explored one scenario for the ending of Block Buster 111, but let's consider another. This time..."

What follows this transition is the introduction of Main Idea Two.

Here's a summarizing link/transition example:

"We've ended Blockbuster 111 four ways so far. In the first, everybody died. In the second, everybody died BUT their ghosts remained to haunt the area. In the third, one villain died. His partner reformed and after a fight-out with the hero, they both strode off into the sunset, friends forever. In the fourth, the hero dies in a major battle but is reborn sometime in the future.

And now what about one more? What if nobody died? The fifth possibility..."

Go back through your main ideas checking the links. Remember Joe as you go. Try each transition or link out loud and really listen to yourself. Is it obvious? Easily followed?

Keep them if they are clear and concise.

For more about transitions (with examples) see Andrew Dlugan's excellent article, Speech Transitions: Magical words and Phrases .

Step 6: The end of your speech

The ideal ending is highly memorable . You want it to live on in the minds of your listeners long after your speech is finished. Often it combines a call to action with a summary of major points.

Comic Graphic: End with a bang

Example speech endings

Example 1: The desired outcome of a speech persuading people to vote for you in an upcoming election is that they get out there on voting day and do so. You can help that outcome along by calling them to register their support by signing a prepared pledge statement as they leave.

"We're agreed we want change. You can help us give it to you by signing this pledge statement as you leave. Be part of the change you want to see!

Example 2: The desired outcome is increased sales figures. The call to action is made urgent with the introduction of time specific incentives.

"You have three weeks from the time you leave this hall to make that dream family holiday in New Zealand yours. Can you do it? Will you do it? The kids will love it. Your wife will love it. Do it now!"

How to figure out the right call to action

A clue for working out what the most appropriate call to action might be, is to go back to your original purpose for giving the speech.

  • Was it to motivate or inspire?
  • Was it to persuade to a particular point of view?
  • Was it to share specialist information?
  • Was it to celebrate a person, a place, time or event?

Ask yourself what you want people to do as a result of having listened to your speech.

For more about ending speeches

Visit this page for more about how to end a speech effectively . You'll find two additional types of speech endings with examples.

Write and test

Write your ending and test it out loud. Try it out on a friend, or two. Is it good? Does it work?

Step 7: The introduction

Once you've got the filling (main ideas) the linking and the ending in place, it's time to focus on the introduction.

The introduction comes last as it's the most important part of your speech. This is the bit that either has people sitting up alert or slumped and waiting for you to end. It's the tone setter!

What makes a great speech opening?

Ideally you want an opening that makes listening to you the only thing the 'Joes' in the audience want to do.

You want them to forget they're hungry or that their chair is hard or that their bills need paying.

The way to do that is to capture their interest straight away. You do this with a "hook".

Hooks to catch your audience's attention

Hooks come in as many forms as there are speeches and audiences. Your task is work out what specific hook is needed to catch your audience.

Graphic: shoal of fish and two hooked fishing lines. Text: Hooking and holding attention

Go back to the purpose. Why are you giving this speech?

Once you have your answer, consider your call to action. What do you want the audience to do, and, or take away, as a result of listening to you?

Next think about the imaginary or real person you wrote for when you were focusing on your main ideas.

Choosing the best hook

  • Is it humor?
  • Would shock tactics work?
  • Is it a rhetorical question?
  • Is it formality or informality?
  • Is it an outline or overview of what you're going to cover, including the call to action?
  • Or is it a mix of all these elements?

A hook example

Here's an example from a fictional political speech. The speaker is lobbying for votes. His audience are predominately workers whose future's are not secure.

"How's your imagination this morning? Good? (Pause for response from audience) Great, I'm glad. Because we're going to put it to work starting right now.

I want you to see your future. What does it look like? Are you happy? Is everything as you want it to be? No? Let's change that. We could do it. And we could do it today.

At the end of this speech you're going to be given the opportunity to change your world, for a better one ...

No, I'm not a magician. Or a simpleton with big ideas and precious little commonsense. I'm an ordinary man, just like you. And I have a plan to share!"

And then our speaker is off into his main points supported by examples. The end, which he has already foreshadowed in his opening, is the call to vote for him.

Prepare several hooks

Experiment with several openings until you've found the one that serves your audience, your subject matter and your purpose best.

For many more examples of speech openings go to: how to write a speech introduction . You'll find 12 of the very best ways to start a speech.

how do you write a business speech

That completes the initial seven steps towards writing your speech. If you've followed them all the way through, congratulations, you now have the text of your speech!

Although you might have the words, you're still a couple of steps away from being ready to deliver them. Both of them are essential if you want the very best outcome possible. They are below. Please take them.

Step 8: Checking content and timing

This step pulls everything together.

Check once, check twice, check three times & then once more!

Go through your speech really carefully.

On the first read through check you've got your main points in their correct order with supporting material, plus an effective introduction and ending.

On the second read through check the linking passages or transitions making sure they are clear and easily followed.

On the third reading check your sentence structure, language use and tone.

Double, triple check the timing

Now go though once more.

This time read it aloud slowly and time yourself.

If it's too long for the time allowance you've been given make the necessary cuts.

Start by looking at your examples rather than the main ideas themselves. If you've used several examples to illustrate one principal idea, cut the least important out.

Also look to see if you've repeated yourself unnecessarily or, gone off track. If it's not relevant, cut it.

Repeat the process, condensing until your speech fits the required length, preferably coming in just under your time limit.

You can also find out how approximately long it will take you to say the words you have by using this very handy words to minutes converter . It's an excellent tool, one I frequently use. While it can't give you a precise time, it does provide a reasonable estimate.

Graphic: Click to read example speeches of all sorts.

Step 9: Rehearsing your speech

And NOW you are finished with writing the speech, and are ready for REHEARSAL .

how do you write a business speech

Please don't be tempted to skip this step. It is not an extra thrown in for good measure. It's essential.

The "not-so-secret" secret of successful speeches combines good writing with practice, practice and then, practicing some more.

Go to how to practice public speaking and you'll find rehearsal techniques and suggestions to boost your speech delivery from ordinary to extraordinary.

The Quick How to Write a Speech Checklist

Before you begin writing you need:.

  • Your speech OUTLINE with your main ideas ranked in the order you're going to present them. (If you haven't done one complete this 4 step sample speech outline . It will make the writing process much easier.)
  • You also need to know WHO you're speaking to, the PURPOSE of the speech and HOW long you're speaking for

The basic format

  • the body where you present your main ideas

Split your time allowance so that you spend approximately 70% on the body and 15% each on the introduction and ending.

How to write the speech

  • Write your main ideas out incorporating your examples and research
  • Link them together making sure each flows in a smooth, logical progression
  • Write your ending, summarizing your main ideas briefly and end with a call for action
  • Write your introduction considering the 'hook' you're going to use to get your audience listening
  • An often quoted saying to explain the process is: Tell them what you're going to tell them (Introduction) Tell them (Body of your speech - the main ideas plus examples) Tell them what you told them (The ending)

TEST before presenting. Read aloud several times to check the flow of material, the suitability of language and the timing.

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how do you write a business speech

How to Write a Speech

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How to Write a Speech to Engage your Audience

Updated february 19, 2021 - dom barnard.

In order to write a speech, you need to think about your audience, the required length, and the purpose or topic. This is true whether you are writing a wedding speech, conference presentation, investor pitch, or any other type of speech.

Being a great speech writer can help you get a promotion, motivate people, sell a business idea, persuade others and much more – it’s an essential skill in the modern world. In this article, we cover key tips for writing a speech.

Initial planning - Why? Who? What?

You should invest time strategically considering the speech. This will help you decide on the key message and content about your topic. Here are some points to consider.

  • What do I want to achieve?
  • When I achieve this, what will that do for me?
  • Why am I speaking?
  • What is the purpose of this speech?
  • Who are the audience and who do they represent?
  • Who do I represent?
  • What do I know about them? (culture, language, level of expertise)
  • How much influence do they have?
  • What is the main message and key points?
  • What specific action is implied?
  • What level of information should I include?
  • What is important to them?

Popular speech structure

You need to catch the audience attention early, very early (see section below). Deliver a memorable beginning, a clear middle and structured ending.

Popular speech structure:

  • Explanation 1
  • Explanation 2
  • Explanation 3

Secondary Point (Optional: supports main)

Tertiary Point (Optional: supports secondary and main)

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Attention span of your audience

Research shows that attention span is greatest at the beginning of a speech, reduces considerably during the middle of your speech and picks up again towards the end when your audience know you about to finish.

Don't try to put too many ideas into your speech. Research shows that people remember very little from speeches, so just give them one or two ideas to hang onto.

Attention span graph of audience in a conference or speech

These two articles explain audience attention span in more detail, and how to write a speech to extend it:

  • How many minutes is the audience's attention span?
  • What to do when you’re losing your audience

Speech introduction

Make sure your opening few seconds are memorable as this is when your audience will make up their minds about you. Use a bold sentence to grab their attention, works best with numbers reinforcing your point.

An example sentence might be – "After this speech, I’m confident 50% of you will go out and buy a VR headset." Follow these tips on how to write a speech intro:

Remember the INTRO model

This is more focused on presentations but sections can be applied broadly to other general speeches.

1. Interest

You: Introduce yourself confidently and clearly Audience: Why should I listen to you?

You: Remind the audience the reasons for this speech Audience: What’s in it for me?

You: State length of speech at beginning, “Over the next 15 minutes” Audience: How long until I can get a coffee?

4. Routemap

You: State the main points, “Today I’m going to cover 4 main points” Audience: Which sections of the speech are important to me?

5. Objectives

You: Clearly state the objective, “By the end of this speech, I would like to…” Audience: So that’s what you want from me today…

Example: Great speech opening

This speech opening is by Jamie Oliver, giving a TED talk on teaching every child about food.

Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead through the food that they eat. My name’s Jamie Oliver. I’m 34 years old. I’m from Essex in England and for the last seven years I’ve worked fairly tirelessly to save lives in my own way. I’m not a doctor; I’m a chef, I don’t have expensive equipment or medicine. I use information, education. I profoundly believe that the power of food has a primal place in our homes that binds us to the best bits of life. We have an awful, awful reality right now. America, you’re at the top of your game. This is one of the most unhealthy countries in the world.

Jamie Oliver TED talk

How not to open your speech

Avoid the following opening comments:

  • " Apologies, I’m a little nervous about speaking " – no need to make the audience aware of this, it will make them focus on how nervous you are instead of what you are saying
  • " I’ve got the graveyard shift " – you are telling people not to expect much
  • " I’m what stands between you and lunch " – even if people weren’t thinking it, after this comment, all they are thinking of is when will you finish so they can eat
  • " We are running late, so I’ll do my best to explain... " – instead of this, state how long your speech will take so that people know when they will be leaving

Middle of the speech

The body of your speech is where the majority of the information is. The audience has been introduced to the subject and reasons for the speech. Now you need to present your arguments and examples, data, illustrations backing up your key message.

How to write a speech body can be difficult, the best way to build this section is to write down three points you are trying to convey in your speech, your main, secondary and tertiary points. Then write down three descriptions clarifying each of these points. The descriptions should be simple, memorable and meaningful.

The middle of your speech is where the audience start losing attention. Keep this in mind and ensure your message is clear. Use images, jokes and rhetoric questions to keep the audience engaged.

Don’t overwhelm your audience with many points. It is much more valuable to make a small number of points well, than to have too many points which aren’t made satisfactorily.

Obama speech

Obama and his speeches

Obama’s speeches are well prepared with a focus on powerful words “A change is brought about because ordinary people do extraordinary things“. His speeches use simple language and quotes from famous speeches his listeners can relate to.

For additional trademark Obama techniques, check out How Barack Obama prepares his speeches.

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How to end a speech

Similar to the opening, your closing statements should be impactful, re-stating the key message of your speech. We advise learning your ending few lines word for word. The ending is an opportunity to:

  • Leave the audience with a lasting impression of your speech
  • Summarise the main points
  • Provide further ideas and discussion points for the audience to take away with them
  • Thank the audience for taking the time to listen

Methods to end your speech

Quotation Close – use a famous quote to get the audience’s attention and create a link to your speech.

Bookend Close – refer back to an opening statement and repeat it or add a few extra words to elaborate on it.

Open Question – ask the audience a provocative question or a call to action to perform some task on the back of your speech.

For additional tips on how to write a speech, in particular how to close your speech, read:

  • 5 great ways to end a speech
  • 10 ways to end your speech with a bang
  • Presentations: language expert – signposting

Ideas for ending a speech

  • Key message
  • Refer to opening impact statement
  • Objectives met
  • Call to action
  • End on an Up

Step-by-step process for writing a speech

Here's how to write your speech from concept to completion.

  • Outline your speech's structure. What are the main ideas for each section?
  • Write out the main ideas in your outline. Don't worry about making it perfect - just write as much of it down as you can
  • Edit and polish what you've written until you have a good first draft of your speech
  • Now you need to practice and memorize your speech . The more you practice, the more you'll figure out which sections need changing. You'll also get an idea of length and if you need to extend / shorten it.
  • Update your speech, practice some more, and revise your speech until it has a great flow and you feel comfortable with it.

Classic speech transcripts

One of the best ways for learning how to write a speech is reading other well written ones. Here are a list of famous speeches to read and learn from:

  • Bill Gates TED Talk Transcript from 2015: Warns of Pandemics, Epidemics
  • Facebook COO Sheryl Sandberg Commencement Speech at Harvard 2014
  • Ronald Reagan Memorial Day Speech Transcript 1984
  • I Have Been to the Mountaintop Speech Transcript – Martin Luther King Jr.
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  • Assessments
  • Certificates
  • Announcement
  • Invitations
  • Newsletters
  • Questionnaires
  • Food & Beverages
  • Recruitment
  • Marketing Examples
  • Transportation

9+ Award Acceptance Speech – PDF

award acceptance speech

  • 6+ Speech Writing Examples in PDF
  • 9+ Inauguration Speech Examples – PDF

award acceptance speech1

Outline of an Award Acceptance Speech

2. expression of gratitude, 3. address your competition, 4. sharing the glory, 5. conclusion, scientific and cultural community awards acceptance speech example.

scientific and cultural community awards acceptance speech example

Economics Award Acceptance Speech Example

economics award acceptance speech example

Social Work Education Award Acceptance Speech Example

social work education award acceptance speech example

How to Make an Award Acceptance Speech

1. brainstorm ideas.

  • Make a list of the reasons why you are thankful for receiving the award.
  • Make a list of all the people you want to thank in your speech. Only name the most important ones, and thank the others in general.
  • Read or watch other acceptance speeches in order to draw inspiration.

2. Write your speech

  • Write a brief introduction that will set the tone of your entire speech. Make sure you try to express gratitude and connect with the audience right away. You can also start your speech with a funny quip, but try to avoid sarcasm or joking about the merits of the award itself. In addition, the length of your introduction will heavily depend on the time allotted to you to deliver the speech.
  • Proceed to the body of your speech focusing on the people you want to express your gratitude to. This speech should be devoted to expressing your gratitude to the body who gave you the award, the people you enabled you to showcase your talents and all the people who have undoubtedly supported you. You can easily refer to the list of people you want to thank that you have made beforehand.
  • Avoid thanking too many people. Although this is meant to express your gratitude, the audience will easily get bored if all you do is thank everyone one-by-one. It can also cause disappointments once you forget to mention someone.
  • Take caution in making you speech a platform. Although this can be used to address certain controversies or social issues, be wary in doing so since saying the wrong things when you only mean well can still be interpreted badly.
  • Conclude your speech on a positive note. Make sure you end your speech in a lighthearted and positive manner in order to maintain the atmosphere and also to make sure you have used up your opportunity in a good way.

Outstanding CEO Award Acceptance Speech Example

outstanding ceo award acceptance speech example

Distinguished Service Award Acceptance Speech Example

distinguished service award acceptance speech example

Alumnus of the Year Award Acceptance Speech Example

alumnus of the year award acceptance speech example

How to Deliver an Award Acceptance Speech

  • Show your personality . The delivery of your speech should come from the heart. It is okay to sound a surprised and shocked for it is only human. With that, you should show your personality through the words you say and the actions or gestures you make.
  • Be gracious . Being gracious means acknowledging the good work done by your competitors and thanking the organization that selected you for the award. You show how good-natured you are by avoiding the tendency of becoming narcissistic; talk about others more thank yourself.
  • Show excitement . Showing your excitement does not mean you have to do cartwheels towards the stage, but you have to make sure that the audience can recognize that you are really happy to have won the award. You can show this through words or through gestures. Some are show visible signs of excitement like getting jitters, heavy breathing, getting teary-eyed, and so on.
  • Be modest . It should not be self-congratulatory however heartfelt it may be. Show modesty through avoiding talking more about you than other relevant and important people in your life.
  • Practice, practice, practice . Your should prepare, rehearse with a timer, memorize key people to thank and allow time for the unexpected.

A. A. Michelson Award Acceptance Speech Example


Children’s Peace Literature Award Acceptance Speech Example

childrens peace literature award acceptance speech example

Tips in Writing and Delivering Award Acceptance Speech

  • It is best to ask how much time you are allotted for the speech.
  • Allot time to brainstorm what you want to include in your speech and which to talk about first.
  • With the time constraint in mind, begin writing the introduction of your speech.
  • Keep your speech short but sincere.
  • Wholeheartedly acknowledge those who helped you along the way.
  • Express honest appreciation.
  • Include witty, humorous remarks to have an entertaining factor.
  • Explain how this experience has changed your life for the better.
  • End the speech with a bang.
  • Aim to make the speech memorable.
  • Avoid using notes.
  • Give a nod to the organizers.
  • Establish a personal connection.
  • Be genuine.
  • Stop apologizing for the past, for being speechless, for getting emotional, and so on.
  • Mention and acknowledge the organization’s goals.
  • Keep a lid on the jokes.One or two jokes is already enough.

Excellence in Art Education Award Acceptance Speech Example

excellence in art education award acceptance speech example

Lifetime Achievement Award Acceptance Speech Example

lifetime achievement award acceptance speech example

More Design

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best motivational speeches

13 Best Motivational Speeches for Entrepreneurs

Who couldn’t use a few of the best motivational speeches for entrepreneurs?

Business can be hard. Heck, life can be hard.

We’re all on a journey, and we’ve all been down in the dumps before, wondering if what we’re doing is really worth it.

Wondering if what we’re doing is really making an impact.

But, it’s important that we’re always moving forward. This is a lesson that I learned early in life.

I remember I was around 4 years old, and I was learning to ride my bike with my uncle and my father.

Of course, I fell off multiple times while I was learning to cycle, and I remember the time I cut my knee pretty badly.

At that point I really just wanted to quit and go home. But, my family told me: “you can’t quit now, you’re almost there. Just try it once more!”

You’ve probably heard that before too, right?

So, I got back on that bike. I didn’t want to, but you just need to power through and face your challenges head-on.

Sure enough, that was the first time that I rode that bike without any help.

After that, I was so glad I kept moving forward and that I never gave up.

Now, that probably wasn’t the motivational speech that you expected when you clicked on this article, but it’s evidence that we can do so much more than we think we’re capable of when we’re spurred on by others.

And that’s exactly why we’ve created this article – we’ve listed all of our favorite motivational speeches here, because we already know how much more you can achieve with a little bit of extra motivation .

So, let’s jump into it!

Post Contents

Will Smith – Pursuit of Happiness

Al pacino – any given sunday, steve jobs – 2005 stanford commencement speech, matthew mcconaughey – university of houston speech, sheryl sandberg – harvard business school motivational speech, sylvester stallone – balboa speech, arnold schwarzenegger – famous motivational speech, richard st.john – 8 secrets of success, eric thomas – i can, i will, i must, denzel washington – fall forward, key takeaways, want to learn more.

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Considered one of the best motivational speeches, this famous motivational speech from the 2006 film, Pursuit of Happyness , features Will Smith and his son playing basketball.

At the start of the clip, you’ll see Smith’s son (his actual son, Jaden Smith) playing around with a basketball, and he shouts out, “I’m going pro!”

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After hearing this, Smith decides to try and level his son’s expectations, mentioning that he himself never really excelled at basketball, so his son shouldn’t expect to either.

His son is visibly disappointed by this comment, and Smith notices this.

Smith then proclaims: “don’t ever let somebody tell you that you can’t do something, not even me.”

“You got a dream, you gotta protect it. You want something, go get it. Period.”

This motivational speech is a special one. Even though both Will and Jaden Smith are acting, they’re still father and son, and you can see how this scene reflects their own family dynamic.

It’s a short motivational speech, but it’s one of the best motivational speeches of all time, in our opinion.

Al Pacino’s speech from the American Football drama, Any Given Sunday, is next up on our list.

This famous motivational speech really gets your blood flowing – perfect for watching before you tackle a difficult day .

The motivational speech revolves around the idea of inches being so important in American Football, even if we have the tendency to overlook them.

He talks about the different ways that his team can gain advantages over their opponents, even if it’s only an inch at a time.

He proclaims: “when we add up all those […] inches, that’s what makes the difference between winning and losing”.

This point is applicable throughout life, too – it’s the people who go the extra mile who tend to find success more often than not.

And sometimes, you won’t notice it at first, but like Pacino mentions, it’s the sum of all the small parts which lead you to victory.

Motivational speeches like this one pump you up when you need it most.

Steve Jobs, one of the key figures behind tech giant Apple’s success, is next up on our list of the best motivational speeches of all time.

In his 2005 Stanford commencement speech, the former Apple CEO dives deep into his own journey as an entrepreneur , and he speaks openly about the issues that he’s faced along the way and how he overcame them.

During this classic motivational speech, Jobs talks about how he was actually a college dropout and that this was one of the most important times of his life. 

He mentioned that he dropped out of college to take classes that he was truly interested in, rather than studying topics he wasn’t deeply passionate about.

One of those classes that he took up after dropping out was calligraphy. He was so compelled by the high standard of handwriting.

To many, this might seem like a strange choice, but he connects the experience that he gained from that class to the font choices that he installed on Apple computers.

If Jobs had never taken that calligraphy class, he wouldn’t have cared so much about a seemingly small detail, like fonts, but Apple was the first company to add different typefaces to their operating systems. 

He goes on to say: “You can’t connect the dots if you’re looking forward, you can only do it looking backwards. So, you need to keep moving forward and hope that the dots align somehow.”

The key message from this famous motivational speech is that we’re always learning. We’re always growing and finding out new information. It’s all about what we choose to do with that information that really defines us.

As Jobs said: “Your time is limited, so don’t waste it living someone else’s life.”

Next up on our list of motivational speeches is Matthew McConaughey, with his commencement speech at the University of Houston.

The Oscar-winning actor delivers some very pertinent points during his speech, but the one that stuck out for me was how he spoke of joy being a “constant approach”.

McConaughey said: “Joy is always in process, it’s always under construction.”

He spoke of how he was previously judging his success on metrics that he thought were important to him, like the number of academy awards he won, or the amount of money his films grossed.

But, it was only when he decided to focus on the whole process of creating a film, and enjoying every aspect of it, that he found true success in those metrics.

It turned out that, when he took everything one step at a time, and truly enjoyed his craft, he found that things just fell into place.

“Define success for yourself.”

Find what you want to achieve, and enjoy the entire journey – not just the high points, but the lows too.

Matthew McConaughey ended up delivering one of the best motivational speeches from the past few years.

Sheryl Sandberg, the American entrepreneur, tech executive, author, and current COO of Facebook, is the next addition to our list of the best motivational speeches with her talk at the Harvard Business School in 2012.

Besides talking about her own experiences as an entrepreneur, and her work at Facebook with Mark Zuckerberg, Sandberg mentions a very pertinent idea. One that we can all do well to remember.

“Motivation comes from working on things that we care about.”

This is certainly true for entrepreneurship – those who are running businesses and working to tackle problems that engage them are more likely to find success.

And, according to Sandberg, it’s so important that we continue to work, because that’s the most important thing.

All in all, this is one of the best motivational speeches for students that we’ve seen.

Rocky Balboa , played by Sylvester Stallone, is a famed character best known for his courage, hard work, and determination.

In Rocky Balboa, the sixth film in the Rocky franchise, Stallone delivers one of the hardest-hitting motivational speeches of all time.

Stallone starts off the motivational speech by saying: “The world ain’t all sunshine and rainbows.”

He goes on to talk about the value of hard work and commitment and emphasizes that “it ain’t about how hard you hit, it’s about how hard you can get hit and keep moving forward.”

As an entrepreneur, this motivational speech really hits home. There will be struggles on your journey to success , but as Stallone says, it’s all about “how much you can take and keep moving forward, that’s how winning is done.”

Remember this when your back is up against the wall – winners never give up!

This is one of the most iconic motivational speeches. You’ll often find it in motivational speech mashup videos on YouTube or even on Spotify.

Arnold Schwarzenegger, the Austrian-American actor, entrepreneur, politician, and former My Olympia, is next up on our list of the most famous motivational speeches for entrepreneurs.

He starts his motivational speech with a simple, powerful message.

“Work your ass off.”

Schwarzenegger then discusses how having a goal was so pivotal for him on his journey to success in a variety of fields.

He also talks about how “only a quarter of people really enjoy what they’re doing in life.”

Schwarzenegger also believes that everybody should be constantly working to get closer to their main goal and properly utilize every hour of their day.

“Imagine if you worked on a business every day for an hour . Imagine how further along you would get.”

This is perhaps the most important message from this motivational speech – it’s down to us to make the most of our limited time on earth. And this message, which everybody can get behind, is why we believe this is one of the best motivational speeches of all time.

Next up on our list, we’ve got an infamous TED talk from Richard St.John – also one of the shortest motivational speeches that we’ve ever seen, but it sure is impactful.

St.John mentions at the start of the video that this talk is a condensed version of 7 years of research (including research from more than five hundred interviews with successful professionals).

One of the most interesting points that St.John mentions is that if you want to be successful at something, you need to “put your nose down in something and get damn good at it.”

But, the most motivational part of St.John’s speech for us was where he talks about passion.

He said: “if you do something you love then the money comes along later.”

This section of the motivational speech is especially relevant for entrepreneurs – if you’re building a brand , then try and be invested in it as much as possible – a commitment to the cause will really help you find success in the long run. 

When you’re trying to find success, you need to love what you do!

Eric Thomas is a fantastic speaker, and in this classic motivational speech, he empowers us to believe that we can always get through adversity, no matter what the challenge is.

Thomas repeats this line throughout the speech: “I can get through this. I will get through this. I must get through this.”

He also cleverly uses our loved ones as a source of inspiration in this motivational speech.

He asks us to focus on the 3 people we love the most and challenges us to question our own decisions regarding motivation.

“You gotta think about those people every day.”

“You have some days when you think about hitting the snooze button? […] The days you don’t feel like getting up, just think about them.”

Instead of being lazy and complacent, we need to think about our loved ones and question what they’d think if we were procrastinating 24/7 .

Honestly, it’s fine doing something for yourself, but knowing that you’ve made your loved ones proud just makes everything feel 10 times better. This is one of the main messages from this motivational speech. 

And that’s why this is one of the best motivational speeches of all time. It takes the onus away from working for yourself and instead focuses on putting in the work for people you couldn’t bear to let down.  

Elon Musk – USC Commencement Motivational Speech

Elon Musk is an icon of inspiration for countless people worldwide. Known for his out-of-the-box thinking and visionary technology, Musk shows us that anything is possible if we put our minds to it.

In the USC Commencement motivational speech, Elon immediately demonstrates his tendency to break away from the status quo. He tells us he was advised to stick to 3 items that he wanted to mention, but he’s going to share four.

Elon tells his listeners that they need to work proportionally to the accomplishments they want to achieve. “If you want to start a company, you need to work super hard.”

Elon’s speech here is compelling because it’s so authentic. He doesn’t talk about being lucky or following your gut instinct. Musk tells us that great things come from an equally astronomical amount of work.

Musk also acknowledges the power of great people, “all a company is, is a group of people that have gathered together.” Elon says that if you want a great company, you need a great team.

Musk’s third point is to “focus on signal over noise.” In other words, concentrate on developments that make the product better, “don’t just follow the trend.”

The final piece of advice from Elon’s speech? “Take risks.” Jump into new opportunities and pursue different things.

Ed Shereen – Being Weird is a Wonderful Thing

Ed Sheeran might not be the first person you think of when you visualize the world’s greatest thought leaders. Yet, he constantly moves millions of people with his music and his words.

At the 9 th Annual American Institute for Stuttering Benefit Gala, Sheeran talked about how Eminem helped him overcome his speech impediment.

Sheeran admits to being a “very, very weird child” with a birthmark on his face, large glasses, and no eardrum on one side of his head. He says that “stuttering was actually the least of my problems when I went to school,” but he found it extremely difficult.

Sheeran notes that not being able to express himself in the right way was his biggest concern with his stutter. However, when his dad bought him an Eminem CD when he was young. Listening to it helped him to learn how to speak fast and accomplish his stutter.

Ed’s insights are a great source of inspiration for entrepreneurs learning how to deal with the stress of public speaking and believing in themselves.

Now, Ed believes that “being weird is a wonderful thing”. He asks us to “embrace yourself, embrace your quirks, and embrace your weirdness.”

Jim Carrey – Maharishi University Commencement Motivational Speech

Jim Carrey’s commencement speech at the Maharishi University is filled with so much wisdom it’s difficult to decide which to focus on.

Perhaps the most important statement Jim made for entrepreneurs and business leaders was that “fear” will always be a big player in our lives. However, Jim notes, “you get to decide how much.” You can spend your life in fear, or you can follow your heart.

Jim says that countless people choose their path out of fear. They stick to what’s safe and easy because they’re afraid to ask, “what if?” However, Carrey says that the only way to live is to ask the universe for what you need.

Jim Carrey invites his listeners to “risk being seen in all of your glory.” He says that our job isn’t to figure out how we’re going to reach success, but to simply “open the door in your head” and walk through it when the time is right.

“You will fail at something. Accept it.”

In the last entry on our list of the best motivational speeches, Denzel Washington discusses failure.

But, Washington doesn’t shirk away from failure ; he embraces it.

He says that “every failed experiment is one step closer to success.”

This is certainly true when it comes to entrepreneurship . You learn so much from everything you do, whether it’s a win or a loss.

But, the most important thing isn’t necessarily winning or losing. It’s about getting out there and giving it everything you’ve got. That’s why this is one of our favorite motivational speeches about life. 

“Never be discouraged. Never hold back. And when you fall in life, remember this: fall forward.”

So, that’s our list of the best motivational speeches for entrepreneurs.

We hope you enjoyed those clips. We just want to highlight a couple of key points present across all of these motivational speeches.

  • It’s important that you love what you do . Be invested. Be present. And be the best you can be.
  • Failure isn’t a bad thing . If you learn from it, and continue to move forward, it can lead to great things.
  • You need to want it. Entrepreneurship, along with many things in life, can be tough. You want it bad? Prove it.

Okay, that’s all from me today. Did I miss any motivational speeches off from this list? Let me know in the comments section – I read them all!

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Speech Writing

Introduction Speech

Barbara P

Introduction Speech - A Step by Step Guide & Examples

11 min read

Published on: Nov 10, 2018

Last updated on: Nov 2, 2023

introduction speech

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Writing a speech is different from other types of writing. Here, you intend to engage your audience by conveying the ideas logically. For this, you require solid evidence to support your stance. Thus, only a convincing and organized argument can make your  speech writing  impressive.

Apart from this, the introduction also provides you an opportunity to state your topic clearly. It will help them identify the importance and credibility of the speech.

If you plan to draft an introduction speech but are not sure about the proper writing style, we can help you with it. Read on this detailed guide to learn the essential steps involved in writing a perfect speech.

What is Introduction Speech?

An introduction speech is simply a way to introduce yourself, or the guest speaker, to a crowd of people. The main purpose is to gain the audience’s attention by establishing your credibility. Furthermore, it will also allow you to state the importance of the topic clearly.

We often get nervous about what to say when meeting a large group of people. Thus, this speech usually consists of the same elements found in a basic introduction when you first meet a person.

Moreover, it is always an honor to write an intro speech. The speaker giving the said speech will be remembered for starting an event with impressive content.

Apart from this, a writer should get too personal when delivering the speech for the guest speaker. But you can also add some personal details if you are introducing yourself. An introduction speech is one of the key  types of speeches , and therefore, knowing about it is important.

Introduction Speech Outline

The introduction speech outline consists of the following three sections.

Introduction Speech Introduction

It is the first and foremost part of your introduction speech. Below are some of the elements of a good introduction.

  • Greet the audience
  • Tell your name and previous experience to build your credibility
  • Gain the audience’s attention with an interesting hook
  • Develop a strong  thesis statement
  • Explain why the topic is important by establishing its relevance to the audience
  • State the main ideas of your speech

Introduction Speech Main Body

The main body of the speech typically discusses the major ideas of the topic, along with the evidence and examples to back them. It also consists of  transition words  to maintain a logical flow between the body paragraphs.

The main body of the speech follows the below pattern.

  • 1st sub topic with evidence
  • 2nd sub topic with evidence
  • 3rd sub topic with evidence

Introduction Speech Conclusion

The conclusion is the last section of the speech. Moreover, it also serves as the last chance for the writer to relate the audience to the topic.

A good conclusion paragraph has the following aspects.

  • Restatement of the thesis statement
  • Summary of the entire speech
  • A closing statement to attract the audience

Have a look at the below document to understand the complete  speech format .

Outline for Introduction Speech

How to Start an Introduction Speech?

Follow the below tips to start an introductory speech.

  • Open With a Relevant Quotation

Opening an introduction speech with a relevant quotation can help you set the tone of your speech.

For example, “It usually takes me more than three weeks to prepare a good impromptu speech.” – Mark Twain.

  • Use the “What If” Scenario

Another technique is to draw your audience’s attention by standing in front and asking a “what if” question. It will help them follow your thought process.

For example, “What would happen if we said what is on our minds, all day every day?”

  • Employee the “Imagine” Scenario

Use an “Imagine scenario” for starting a speech. It is similar to the previous strategy that intends the audience to visualize an exceptional scenario.

For example, "Imagine jumping from a skydiving plane and finding the parachute is not working. What memories pop in front of you? Now imagine opening the parachute. How would you behave when you landed?

  • Ask a Rhetorical or Literal Question

Ask a rhetorical or literal question from the audience. It enables them to answer immediately.

For example, “Who wouldn’t want to live on an exotic island?”

  • Use a Strong Statement

Using a startling statement will also help in catching the audience’s attention. As it will keep them confused about what you are going to say next. Afterward, implementing the silence technique can further contribute to the effect.

For example, “We can not win. We can’t win…”

“… that’s what every newspaper in the country is saying.”

How to Write an Introduction Speech?

Here are the steps for you to write the introduction speech.

1. Begin by Greeting The Audience

The first and most crucial step is to greet the audience depending on the time of the day. It will give a friendly impression.

If you do not greet the audience immediately, they will begin to feel distant from you. Similarly, they may ignore the rest of your speech.

2. State Your Name and Reason for Composing the Speech

After greeting, introduce yourself to the audience. State your name, age, occupation, and the reason why you are writing the speech. It will build your credibility and give the readers reasons to stay with you and read your speech.

3. Add Humor to the Speech

Adding humor to your introduction speech will make it sound more interesting. It is because jokes are a good way to entertain people by keeping them interested.

However, keep in mind when and where to state the jokes as some people may find it offensive.

4. State Problems Relevant to Your Topic

State the problems relevant to your topic while drafting an introduction speech. It will make the audience more informed.

5. Share Facts to Connect the Audience With the Topic

Share interesting facts to connect the audience with the topic. Also, use words like “you” and “we” to help them understand your point of view in a better manner.

6. Add Relevant Statistics

Add and state powerful statistics for the audience to understand your message easily. This strategy will also trigger their emotional appeal.

For example, “In this room, over 90 percent of us are suffering from Covid19.”

7. Give a Brief Summary of the Speech

Provide a brief summary of the speech by explaining what the topic is about along with its relevance. It will help people relate to it and have more things to ponder on.

8. Start Writing the Actual Speech

After following the above steps in the writing process, start writing the actual body of the speech. Use examples, evidence, and interesting data to support the arguments and the thesis.

How to End an Introduction Speech?

Follow the steps given below to end the introduction speech.

1. Summarize the Major Arguments

End your speech by summarizing the major arguments. It will help in clarifying any point that may be misunderstood by the audience. Moreover, it will also help them take notes of the main ideas that further allow people to remember the speech.

2. Mention a Closing Statement

Mention a closing statement to keep the audience engaged. Moreover, it will also show that you are about to end the speech.

3. Proofread Your Speech Thoroughly

After finishing the speech of introduction, proofread it thoroughly. Go through the main body to see if the thesis is arranged logically.

Moreover, you should also read the speech out loud to check if the arguments are properly conveyed. Lastly, paying attention to identify grammatical, spelling, and punctuation mistakes is a good way to craft a well-structured speech.

Introduction Speech Writing Tips

Here are some tips for you to write a perfect introduction speech in no time

  • Choose a unique topic idea for your introduction speech.
  • Develop a well-planned speech outline to organize ideas in one place.
  • Conduct thorough research to gather credible and relevant data.
  • Begin your speech with an impressive hook statement to attract the audience.
  • Use simple sentences and words instead of difficult vocabulary.
  • Focus on conveying the main ideas clearly and precisely.
  • Use a convincing tone to engage the audience, and don’t brag about your accomplishments.
  • Use visuals, including pictures, graphs, and maps to understand easily.
  • Revise and proofread the speech to avoid common writing errors.

Introduction Speech Ideas

The following are some introduction speech ideas for you to write the perfect speech.

  • What do you hate the most?
  • Do your roots reveal something interesting about you?
  • Tell about an incident that played a significant role in your life?
  • What aspects of your personality distinguish you from other people?
  • Tell us about the time you have struggled hard to develop a special skill set?
  • Have you been through a turning point that changed your life completely?
  • Tell us about a hobby that you enjoy in your spare time.
  • Discuss how drinking has affected your mental and physical health.
  • Elaborate on the risks that you have faced while bodybuilding as a woman.
  • Describe the medications that you have used to recover from Covid19.

Introduction Speech Example

Below are some best introduction  speech examples  for students to get a better idea.

Introduction Speech - Sample

Short Introduction Speech - Sample

Self Introduction Speech - Examples

Self Introduction Speech - Sample

Outline for Self Introduction Speech

Introduction Speech About Yourself - Example

Introduction Speech for Public Speaking - Examples

Script for Presentation Introduction Speech

Teacher Introduction Speech - Example

New Employee Self Introduction Speech - Example

Debate Speech Introduction - Examples

Introduction Speech for Chief Guest - Example

Writing an introduction speech is more difficult than presenting the thoughts orally. Therefore, good speakers often find it stressful to pen down their speeches. It is because of the reason that they fail to convey the proper message to the target audience.

If you ever find yourself in such situation, seek assistance from a skilled writer for your introduction or an informative speech. is a reputable essay writer service committed to meeting your specific writing requirements.

Don't hesitate; hire our essay writing service now to procure speeches at budget-friendly rates for your " Write my speech " needs.

Barbara P (Literature, Marketing)

Dr. Barbara is a highly experienced writer and author who holds a Ph.D. degree in public health from an Ivy League school. She has worked in the medical field for many years, conducting extensive research on various health topics. Her writing has been featured in several top-tier publications.

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Frantically Speaking

15 Powerful Speech Opening Lines (And How to Create Your Own)

Hrideep barot.

  • Public Speaking , Speech Writing

powerful speech opening

Powerful speech opening lines set the tone and mood of your speech. It’s what grips the audience to want to know more about the rest of your talk.

The first few seconds are critical. It’s when you have maximum attention of the audience. And you must capitalize on that!

Instead of starting off with something plain and obvious such as a ‘Thank you’ or ‘Good Morning’, there’s so much more you can do for a powerful speech opening (here’s a great article we wrote a while ago on how you should NOT start your speech ).

To help you with this, I’ve compiled some of my favourite openings from various speakers. These speakers have gone on to deliver TED talks , win international Toastmaster competitions or are just noteworthy people who have mastered the art of communication.

After each speaker’s opening line, I have added how you can include their style of opening into your own speech. Understanding how these great speakers do it will certainly give you an idea to create your own speech opening line which will grip the audience from the outset!

Alright! Let’s dive into the 15 powerful speech openings…

Note: Want to take your communications skills to the next level? Book a complimentary consultation with one of our expert communication coaches. We’ll look under the hood of your hurdles and pick two to three growth opportunities so you can speak with impact!

1. Ric Elias

Opening: “Imagine a big explosion as you climb through 3,000 ft. Imagine a plane full of smoke. Imagine an engine going clack, clack, clack. It sounds scary. Well I had a unique seat that day. I was sitting in 1D.”

How to use the power of imagination to open your speech?

Putting your audience in a state of imagination can work extremely well to captivate them for the remainder of your talk.

It really helps to bring your audience in a certain mood that preps them for what’s about to come next. Speakers have used this with high effectiveness by transporting their audience into an imaginary land to help prove their point.

When Ric Elias opened his speech, the detail he used (3000 ft, sound of the engine going clack-clack-clack) made me feel that I too was in the plane. He was trying to make the audience experience what he was feeling – and, at least in my opinion, he did.

When using the imagination opening for speeches, the key is – detail. While we want the audience to wander into imagination, we want them to wander off to the image that we want to create for them. So, detail out your scenario if you’re going to use this technique.

Make your audience feel like they too are in the same circumstance as you were when you were in that particular situation.

2. Barack Obama

Opening: “You can’t say it, but you know it’s true.”

3. Seth MacFarlane

Opening: “There’s nowhere I would rather be on a day like this than around all this electoral equipment.” (It was raining)

How to use humour to open your speech?

When you use humour in a manner that suits your personality, it can set you up for a great speech. Why? Because getting a laugh in the first 30 seconds or so is a great way to quickly get the audience to like you.

And when they like you, they are much more likely to listen to and believe in your ideas.

Obama effortlessly uses his opening line to entice laughter among the audience. He brilliantly used the setting (the context of Trump becoming President) and said a line that completely matched his style of speaking.

Saying a joke without really saying a joke and getting people to laugh requires you to be completely comfortable in your own skin. And that’s not easy for many people (me being one of them).

If the joke doesn’t land as expected, it could lead to a rocky start.

Keep in mind the following when attempting to deliver a funny introduction:

  • Know your audience: Make sure your audience gets the context of the joke (if it’s an inside joke among the members you’re speaking to, that’s even better!). You can read this article we wrote where we give you tips on how you can actually get to know your audience better to ensure maximum impact with your speech openings
  • The joke should suit your natural personality. Don’t make it look forced or it won’t elicit the desired response
  • Test the opening out on a few people who match your real audience. Analyze their response and tweak the joke accordingly if necessary
  • Starting your speech with humour means your setting the tone of your speech. It would make sense to have a few more jokes sprinkled around the rest of the speech as well as the audience might be expecting the same from you

4. Mohammed Qahtani

Opening: Puts a cigarette on his lips, lights a lighter, stops just before lighting the cigarette. Looks at audience, “What?”

5. Darren Tay

Opening: Puts a white pair of briefs over his pants.

How to use props to begin your speech?

The reason props work so well in a talk is because in most cases the audience is not expecting anything more than just talking. So when a speaker pulls out an object that is unusual, everyone’s attention goes right to it.

It makes you wonder why that prop is being used in this particular speech.

The key word here is unusual . To grip the audience’s attention at the beginning of the speech, the prop being used should be something that the audience would never expect. Otherwise, it just becomes something that is common. And common = boring!

What Mohammed Qahtani and Darren Tay did superbly well in their talks was that they used props that nobody expected them to.

By pulling out a cigarette and lighter or a white pair of underwear, the audience can’t help but be gripped by what the speaker is about to do next. And that makes for a powerful speech opening.

6. Simon Sinek

Opening: “How do you explain when things don’t go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions?”

7. Julian Treasure

Opening: “The human voice. It’s the instrument we all play. It’s the most powerful sound in the world. Probably the only one that can start a war or say “I love you.” And yet many people have the experience that when they speak people don’t listen to them. Why is that? How can we speak powerfully to make change in the world?”

How to use questions to open a speech?

I use this method often. Starting off with a question is the simplest way to start your speech in a manner that immediately engages the audience.

But we should keep our questions compelling as opposed to something that is fairly obvious.

I’ve heard many speakers start their speeches with questions like “How many of us want to be successful?”

No one is going to say ‘no’ to that and frankly, I just feel silly raising my hand at such questions.

Simon Sinek and Jullian Treasure used questions in a manner that really made the audience think and make them curious to find out what the answer to that question is.

What Jullian Treasure did even better was the use of a few statements which built up to his question. This made the question even more compelling and set the theme for what the rest of his talk would be about.

So think of what question you can ask in your speech that will:

  • Set the theme for the remainder of your speech
  • Not be something that is fairly obvious
  • Be compelling enough so that the audience will actually want to know what the answer to that question will be

8. Aaron Beverley

Opening: Long pause (after an absurdly long introduction of a 57-word speech title). “Be honest. You enjoyed that, didn’t you?”

How to use silence for speech openings?

The reason this speech opening stands out is because of the fact that the title itself is 57 words long. The audience was already hilariously intrigued by what was going to come next.

But what’s so gripping here is the way Aaron holds the crowd’s suspense by…doing nothing. For about 10 to 12 seconds he did nothing but stand and look at the audience. Everyone quietened down. He then broke this silence by a humorous remark that brought the audience laughing down again.

When going on to open your speech, besides focusing on building a killer opening sentence, how about just being silent?

It’s important to keep in mind that the point of having a strong opening is so that the audience’s attention is all on you and are intrigued enough to want to listen to the rest of your speech.

Silence is a great way to do that. When you get on the stage, just pause for a few seconds (about 3 to 5 seconds) and just look at the crowd. Let the audience and yourself settle in to the fact that the spotlight is now on you.

I can’t put my finger on it, but there is something about starting the speech off with a pure pause that just makes the beginning so much more powerful. It adds credibility to you as a speaker as well, making you look more comfortable and confident on stage. 

If you want to know more about the power of pausing in public speaking , check out this post we wrote. It will give you a deeper insight into the importance of pausing and how you can harness it for your own speeches. You can also check out this video to know more about Pausing for Public Speaking:

9. Dan Pink

Opening: “I need to make a confession at the outset here. Little over 20 years ago, I did something that I regret. Something that I’m not particularly proud of. Something that in many ways I wish no one would ever know but that here I feel kind of obliged to reveal.”

10. Kelly McGonigal

Opening: “I have a confession to make. But first I want you to make a little confession to me.”

How to use a build-up to open your speech?

When there are so many amazing ways to start a speech and grip an audience from the outset, why would you ever choose to begin your speech with a ‘Good morning?’.

That’s what I love about build-ups. They set the mood for something awesome that’s about to come in that the audience will feel like they just have to know about.

Instead of starting a speech as it is, see if you can add some build-up to your beginning itself. For instance, in Kelly McGonigal’s speech, she could have started off with the question of stress itself (which she eventually moves on to in her speech). It’s not a bad way to start the speech.

But by adding the statement of “I have a confession to make” and then not revealing the confession for a little bit, the audience is gripped to know what she’s about to do next and find out what indeed is her confession.

11. Tim Urban

Opening: “So in college, I was a government major. Which means that I had to write a lot of papers. Now when a normal student writes a paper, they might spread the work out a little like this.”

12. Scott Dinsmore

Opening: “8 years ago, I got the worst career advice of my life.”

How to use storytelling as a speech opening?

“The most powerful person in the world is the storyteller.” Steve Jobs

Storytelling is the foundation of good speeches. Starting your speech with a story is a great way to grip the audience’s attention. It makes them yearn to want to know how the rest of the story is going to pan out.

Tim Urban starts off his speech with a story dating back to his college days. His use of slides is masterful and something we all can learn from. But while his story sounds simple, it does the job of intriguing the audience to want to know more.

As soon as I heard the opening lines, I thought to myself “If normal students write their paper in a certain manner, how does Tim write his papers?”

Combine such a simple yet intriguing opening with comedic slides, and you’ve got yourself a pretty gripping speech.

Scott Dismore’s statement has a similar impact. However, just a side note, Scott Dismore actually started his speech with “Wow, what an honour.”

I would advise to not start your talk with something such as that. It’s way too common and does not do the job an opening must, which is to grip your audience and set the tone for what’s coming.

13. Larry Smith

Opening: “I want to discuss with you this afternoon why you’re going to fail to have a great career.”

14. Jane McGonigal

Opening: “You will live 7.5 minutes longer than you would have otherwise, just because you watched this talk.”

How to use provocative statements to start your speech?

Making a provocative statement creates a keen desire among the audience to want to know more about what you have to say. It immediately brings everyone into attention.

Larry Smith did just that by making his opening statement surprising, lightly humorous, and above all – fearful. These elements lead to an opening statement which creates so much curiosity among the audience that they need to know how your speech pans out.

This one time, I remember seeing a speaker start a speech with, “Last week, my best friend committed suicide.” The entire crowd was gripped. Everyone could feel the tension in the room.

They were just waiting for the speaker to continue to know where this speech will go.

That’s what a hard-hitting statement does, it intrigues your audience so much that they can’t wait to hear more! Just a tip, if you do start off with a provocative, hard-hitting statement, make sure you pause for a moment after saying it.

Silence after an impactful statement will allow your message to really sink in with the audience.

Related article: 5 Ways to Grab Your Audience’s Attention When You’re Losing it!

15. Ramona J Smith

Opening: In a boxing stance, “Life would sometimes feel like a fight. The punches, jabs and hooks will come in the form of challenges, obstacles and failures. Yet if you stay in the ring and learn from those past fights, at the end of each round, you’ll be still standing.”

How to use your full body to grip the audience at the beginning of your speech?

In a talk, the audience is expecting you to do just that – talk. But when you enter the stage and start putting your full body into use in a way that the audience does not expect, it grabs their attention.

Body language is critical when it comes to public speaking. Hand gestures, stage movement, facial expressions are all things that need to be paid attention to while you’re speaking on stage. But that’s not I’m talking about here.

Here, I’m referring to a unique use of the body that grips the audience, like how Ramona did. By using her body to get into a boxing stance, imitating punches, jabs and hooks with her arms while talking – that’s what got the audience’s attention.

The reason I say this is so powerful is because if you take Ramona’s speech and remove the body usage from her opening, the entire magic of the opening falls flat.

While the content is definitely strong, without those movements, she would not have captured the audience’s attention as beautifully as she did with the use of her body.

So if you have a speech opening that seems slightly dull, see if you can add some body movement to it.

If your speech starts with a story of someone running, actually act out the running. If your speech starts with a story of someone reading, actually act out the reading.

It will make your speech opening that much more impactful.

Related article: 5 Body Language Tips to Command the Stage

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Final Words

So there it is! 15 speech openings from some of my favourite speeches. Hopefully, these will act as a guide for you to create your own opening which is super impactful and sets you off on the path to becoming a powerful public speaker!

But remember, while a speech opening is super important, it’s just part of an overall structure.

If you’re serious about not just creating a great speech opening but to improve your public speaking at an overall level, I would highly recommend you to check out this course: Acumen Presents: Chris Anderson on Public Speaking on Udemy. Not only does it have specific lectures on starting and ending a speech, but it also offers an in-depth guide into all the nuances of public speaking. 

Being the founder of TED Talks, Chris Anderson provides numerous examples of the best TED speakers to give us a very practical way of overcoming stage fear and delivering a speech that people will remember. His course has helped me personally and I would definitely recommend it to anyone looking to learn public speaking. 

No one is ever “done” learning public speaking. It’s a continuous process and you can always get better. Keep learning, keep conquering and keep being awesome!

Lastly, if you want to know how you should NOT open your speech, we’ve got a video for you:

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How To Write A Good Speech

How To Write A Good Speech

As a leader, there will be times when you will be asked to give a speech. To present a speech excellently, you need to know how to write a good speech. By creating a good speech, you become a more effective leader, and your writing skills improve as well.

We want you to be capable of creating good speeches.

Therefore, we will share with you valuable information that will enable you to write good speeches moving forward.

Let’s begin.

How Do You Define Speech? – How To Write A Good Speech

How do you begin a speech

Speech is a form of communication in spoken language, delivered by a speaker before an audience for a given purpose.

This could be formal or informal speech.

To make a formal speech, you have to prepare before giving it by writing out your speech.

The effectiveness of your speech is based on how well you write it.

Hence, you need to know how to write a good speech.

Types Of Speeches – How To Write A Good Speech

How do you introduce yourself in a speech

To write a good speech, you need to know the type of speech you are writing.

This will enable you to write your speech according to the type of speech it is.

Hence, we will briefly discuss the five main types of speech:

Informative Speech

This type of speech aims to educate the listeners about a particular subject matter or topic.

Therefore, when you write this type of speech, you need to use facts, statistics, and data to help your listeners understand a concept.

Also, the facts, statistics, and data help to back up your assertions or claims.

For instance, when writing a speech on the history of civilization, you have to make it educative by using various historical information or statistical facts.

Informative speech does not aim at making the listeners believe certain opinions or viewpoints.

Therefore, when constructing an informative speech, you do not have to worry about making people believe your speech.

You only need to write your speech in a way that will inform your listeners about the important details on a particular subject matter or topic.

Entertaining Speech – How to Write a Good Speech

The goal of entertaining is to amuse the listeners.

Hence, it is often shorter and less formal than other speeches.

This sort of speech communicates emotions instead of figures and facts.

Therefore, when crafting an entertaining speech, you have to use funny stories or Humor.

Entertaining speeches are often used at weddings or birthday parties.

Best man’s speech at weddings is a great example of an entertaining speech.

Demonstrative Speech– How To Write A Good Speech

The demonstrative speech objective is to educate people on topics or ideas they do not know about.

The difference between this sort of speech and informative speech is that people do not have prior knowledge of the topic being discussed with this speech type.

Also, it often uses visual aids.

This is to help facilitate a better demonstration or description of a topic’s details.

When writing this sort of speech, you have to ensure you back it up by preparing tools and gadgets that will be used to make demonstrations or descriptions.

For example, if you run a tech company and want to inform the public about your new device, you can present a speech and demonstrate the way your new device works.

Your delivery of this type of speech depends on how well you demonstrate.

Persuasive Speech

Persuasive speech is used to convince the listeners that opinions on a specific topic being shared with them are right.

Therefore, when writing persuasive speeches, you need to use concrete evidence to persuade your listeners and make them believe what you say.

Also, you should use emotionally compelling words to sway the opinions of your listeners to yours.

Lawyers use persuasive speeches when speaking about their clients to the jury.

Salespersons also use persuasive speeches to persuade customers to buy a product or service.

Motivational Speech

This type of speeches’ objective is to inspire the listeners and boost their confidence in doing things or improving themselves.

Therefore, when writing this sort of speech, you have to use devices that will lift your listeners’ spirits and enhance their self-esteem and confidence.

You can use inspiring stories of people, motivational quotes, and your personal stories.

However, for a person to give this type of speech, they should be motivated as well.

Essential Parts Of A Good Speech – What Makes A Good Speech

How can I make my self introduction more interesting

Regardless of the type of speech you’re writing, there are some things all speeches should have.

These include;


The introduction is the first section of a speech.

As the name entails, it introduces the speech; the opening.

The introduction of speeches varies based on the type.

However, all speech has one thing in common; the need to get attention.

Therefore, when preparing your speech, you need to make it as interesting as you can to capture your listeners’ attention.

If your introduction is not engaging, you will lose your listeners’ attention even before your speech starts.

Body – How to Write a Good Speech

This section is the heart of a speech.

All the vital information you desire to share is written in the body of a speech.

It makes up the size of a speech.

When you are drafting a speech, you should ensure you follow a comprehensive and progressive pattern.

This will help you stay on point no matter how long it gets.

Also, it will make it easier for your listeners to understand.

This is the section where you finalize your points and end your speech.

You should not end the speech abruptly.

Instead, conclude it by briefly summarizing your leading points and make your speech a memorable one.

Importance Of Writing A Speech – How To Write A Good Speech

How do you introduce yourself in a speech creatively

What is the reason for writing a speech?

Why do I have to go through this process before giving a speech?

We will answer those questions by sharing with you the reason why it is important to write a speech.

This will inspire you to write better speeches.

It Gives You A Better Comprehension Of The Topic

When writing a speech, you research to ensure that your facts are right.

Hence, you acquire knowledge on the topic you are writing on.

However, that is not all.

Apart from gaining knowledge from your research, you also better understand a topic when you write out your speech.

This happens because when you craft and write your speech, you are not only writing out the knowledge you acquired from your research but also your knowledge, beliefs, and experience.

Combining all that helps you to gain an extensive understanding of the topic and how you relate to it.

It Enables You To Stay On Course – How to Write a Good Speech

An important reason to write a good speech is that it enables you to stay on course.

A written out speech is like a guideline that directs you on what to say and how to say it when giving a speech.

Overall, your written speech is a good way to avoid derailing when making your presentation.

It Helps You To Remember Your Speech

Have you ever been in a situation where you forget what to say during a presentation?

It is usually very awkward and embarrassing.

Writing out your speech before your presentation will help prevent you from forgetting.

This is because writing things down is an amazing way of saving information in the brain.

Also, when you are constructing your speech in an orderly sequence, it will be easier for you to remember.

It Structures Your Ideas – How to Write a Good Speech

Writing your speech helps to structure your ideas and thoughts in a way that others can understand.

There are chances that your knowledge on a topic can be scattered regardless of your expertise.

Hence, when giving your speech without prior preparation, you might end up saying your points in a disorganized manner.

As a result, your listeners will get confused.

They will not understand your points or their relevance despite how great they might be.

Writing your speech helps you to avoid such situations.

It Helps You To Practice

Writing out your speech helps you to practice before making the presentation.

When you practice your speech, it will enable you to present your speech well.

It Helps You Time Your Speech – How to Write a Good Speech

Whenever a person is asked to present a speech, he or she will be given a time limit.

Writing your speech in advance will enable you to time your speech.

As a result, you will be capable of utilizing your given time, no matter how long or short it is.

It Helps You to Make Adjustments

Another important reason for writing your speech in advance is that it helps you see and make any adjustments if your speech needs it.

For example, you might have forgotten a point, but then remember it when writing your speech.

Another example is when you use inappropriate words and then change them when writing your speech.

It Helps You to Eliminate Filler Words – How to Write a Good Speech

Filler words are those meaningless sounds or words we make to cover the silence that occurs when thinking of the next thing to say.

For example, the commonly used ones are ‘hmm’ and ‘ahh.’

A simple way to eliminate filler words when presenting a speech is by writing your speech in advance.

When you have written your speech, you will flow without pausing when presenting.

It Improves Your Speech Quality

Generally, when you write your speech, it improves its quality.

Your speech content is just as important as your speech delivery.

Hence, when you work to make your speech content and delivery good, your speech will be a success.

Tips On How To Write A Good Speech

Top tips for writing a successful speech

Knowing the various types of speech and the format for writing speeches is not enough to create a good speech.

There are some little nuggets of information that will make you capable of creating good speeches.

We will share those nuggets as tips on how to write a good speech.

Have A Grand Introduction And Conclusion

We earlier explained to you what these two sections are about.

These two sections are very important because they are the beginning and the end.

The beginning and the end of a thing have to be excellent if it should succeed.

How good the beginning is determined by how well your listeners will pay attention.

Also, the ending determines how impressed your listeners will be at the end of your speech.

You cannot start a speech well and end it badly and expect your listeners to be impressed.

Therefore, you have to construct your speech well to ensure that they are both grand and captivating.

You can begin your speech with a question, a captivating quote, or a surprising statistic connected to your speech topic.

If You Want to Write a Great Speech, Here's How to Do It

Know Your Listeners/ Audience – How To Write A Speech

When communicating, you need to put your audience into consideration.

Since speech is a form of communication, you have to do the same.

You need to know who your listeners are and create your speech in a manner that will suit them.

For example, when addressing people of different fields, and your speech is on technology, you have to define the tech terms you use in your speech.

This will help you improve your speech.

When creating a speech, you need to ensure that you get your facts and information right.

To do this, you have to research.

When you research the topic you want to write on, it will be easy to base your speech on the right facts.

This ensures that the speech will be a good one.

What makes you afraid to speak

Have Your Speech Structured Based On Its Purpose – How To Write A Good Speech

When constructing your speech, ensure that it is structured based on the purpose of the speech.

If the purpose of your speech is to enlighten people, you have to organize it in alphabetical or chronological order.

When the purpose of your speech is to persuade your listeners, use concrete evidence or powerful emotions to sway your listeners to your opinion.

Also, use transitional words or phrases between examples to ensure that your listener can follow and understand your points.

Time Yourself

If you want to write a good speech, you need to be time conscious.

Every aspect of the presentation should have a time frame.

To ensure that you abide by the time given, after constructing your speech, time yourself while reading the speech out like you are presenting it.

If your speech is longer than your time allocated to you, cut some parts off to shorten it.

How to Write a Speech to Engage your Audience

Be Straightforward – How To Write A Good Speech

When writing a speech, go straight to the point.

This will prevent you from beating around the bush with irrelevant things.

A good speech is concise.

This way, it will be easier for your listeners to understand.

Add Humor When Applicable

To add light to your speech, you can add humor.

Every good speech is capable of connecting with the listeners.

And humor is a great way to do that.

While constructing your speech, you can chip in a joke in your introduction, then an anecdote in the body, or however you want it to be.

This does not make it less formal, only more human.

However, ensure that you avoid overdoing it.

Also, make sure every joke is related to your speech.

How to Write a Speech

Use Simple Words – How To Write A Good Speech

A good speech uses simple words to ensure that the listeners understand.

Also, it ensures that the listeners connect with the speech.

So, instead of using big words or complicated jargon, use simple words.

Add Your Personal Touch

When creating your speech, make sure it has your personal touch.

Your speeches should include your feelings, opinions, and thoughts.

A good speech needs to have the writer’s touch.

Do not base your speech only on the findings from your research.

Let it be a blend of the facts, your opinions, and your thoughts.

This will make your speech authentic and unique.

Proofread Your Work – How To Write A Good Speech

To ensure that your work does not have errors, proofread it after writing.

Your work is not complete without proofreading.

The way to proofread is by reading the words aloud or having someone else do it.

As you proofread, watch out for errors and correct them.

Conclusion On How To Write A Good Speech

tips on how to write a good speech

In summary, you have to be capable of writing a good speech.

You never know when you will be called upon to present a speech.

To create a speech, you need to know the type of speech you are writing.

There are five main types of speech: informative, demonstrative, persuasive, motivational, and entertaining.

Each of these requires a particular technique to write them effectively.

However, there is a general format for constructing most speeches.

They include the introduction, the body, and the conclusion.

Writing a speech is important because it gives you a better comprehension of the topic, enables you to stay on course, helps you remember the speech, and structures your ideas.

To create a good speech, you need to make your introduction and conclusion grand, know your listener, do your research, and structure your speech based on its purpose.

You also need to time yourself, be straightforward, add humor, use simple words, add your personal touch, and proofread your work.

These tips we shared with you will help you create good speeches, provided you practice them.

So, we advise you to start today.

“Before anything else, preparation is the key to success.” – Alexander Graham Bell.

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9 Sales Pitch Examples (Plus Tips on How to Write Your Own)

ebook cover -  transparent - pitch deck templates


Looking to expand your client base? Look no further! A well-designed pitch deck can be the key to success.

Person shares sales pitch examples

Updated: 09/07/23

Published: 09/01/23

Your sales pitch can make or break the deal, so it‘s a good idea to have that nailed down before meeting with your customer. It’s your opening line, your verbal business card, and the first thing your customer will hear when you call or meet with them.

I've been in sales for almost 16 years and have heard my fair share of both great and less-than-stellar pitches.

For this post, I‘d like to discuss the anatomy of a good sales pitch and share examples of the best sales pitches I’ve ever heard.

Download Now: 4 Customizable Pitch Decks [Free Templates]

What is a sales pitch?

How to start a pitch.

How to Makes a Sales Pitch

The Sales Pitch Framework

Sales pitch ideas.

Sales Pitch Examples

A sales pitch is a condensed sales presentation where a salesperson explains the nature and benefits of their business, ideally in less than one or two minutes. Sales pitches are often referred to as ‘elevator pitches’ because they should be able to be delivered within the time constraints of a single elevator ride.

Salespeople are past the point of giving prospects hour-long presentations to sell products or services. Nobody has that kind of time and, to be honest, if you need an hour to relay your value proposition, you're doing it wrong.

They're called elevator pitches for a reason. Ideally, if you're giving me one, I should be able to understand what you have to offer in the time it takes to get from the lobby to my floor.

A good salesperson should be able to get their message across compellingly and concisely. If you can nail your sales pitch, odds are you'll have more time to talk down the line.

how do you write a business speech

Download Now: Free Elevator Pitch Templates

E-pitch templates to better sell your product, fund your business, or network.

  • 4 Fundraising Pitch Templates
  • 2 Networking Pitch Templates
  • 2 Sales Pitch Templates

You're all set!

Click this link to access this resource at any time.

What is a product pitch?

A product pitch is not much different than a sales pitch, but is specifically focused on a product or service. You'll go in-depth and emphasize how your product works, how it will solve their pain points, and the specific benefits it will bring to your customers.

As an example, a sales pitch can be broadly focused, like if you‘re a consulting firm that offers a wide range of services. You’re selling your business as a whole, rather than a specific product or service, like a CRM platform or accounting tool.

Starting a pitch is arguably the hardest part. You have to grab your prospect’s attention so that they actually want to hear the value of your product and how it can help their business. But before you can share the product’s value, you have to hook the prospect.

When starting your pitch, you’ll want to integrate the following essential elements.

  • Start with the problem. Always start with the problem. Unless they know the problem you can solve, they won’t be open to hearing how your product is a solution.
  • Tailor the start of the pitch to their vertical. No one wants to hear a general pitch that would apply to any business. Research their vertical and use the information you found to personalize the pitch immediately.
  • Offer stakes. If they don’t solve the problem using your solution, what do they have to lose? You don’t need to state it in such clear terms — but alluding to the risks at the start of your pitch can help you secure buy-in straightaway.

Here are a few methods for starting a product pitch, but remember: try to stick to thirty seconds, or one to two sentences if you’re delivering the pitch via email.

Start off with a personal anecdote.

Start off a pitch with what you know best — yourself. While I don’t think you should focus solely on yourself throughout your entire pitch, starting off with a personal anecdote can help you speak with more authenticity and foster empathy.

The key here isn’t to focus on the product’s merits. How many product pitches start off with “This product helped me achieve X results in X amount of time”? A lot. And I’m already yawning. And no one cares about results unless they know the problem first.

Your personal anecdote should focus on a problem that your product can solve. Make it as excruciating as you’d like — and don’t forget to be genuine and connect your anecdote to their business.

Ask a question that relates to the problem you solve.

Oh, yes, the good old question. While it might verge on overused, it’s not to be dismissed. Asking a question is a highly effective way to start a pitch. The question should, again, focus on the problem.

Stick to yes or no questions and tailor it specifically to the business you’re pitching to. If you’re speaking to a real estate business, create a question that articulates a problem specifically experienced by real estate firms. If you sell a property management software, it could be as simple as, “Do you spend way too much time tracking individual property sales? That’s time better spent actually showing homes to prospective buyers.”

Start with a stat that resonates and offers stakes.

Starting with a stat can be effective — but it has to resonate with the audience and offer stakes. In other words, what does the stat have to do with the problem? How does it reflect a potential and critical downfall that could harm your prospect?

Let’s say that you’re a salesman of yard maintenance services. Starting off with “50% of homes don’t use yard maintenance services” is a lazy and boring way to begin your pitch. Consider instead: “50% of homes don’t use yard maintenance services, resulting in thousands paid to HOA every year.”

Now that you know how to start your pitch, it’s time to deliver the rest of it. Use the following tips to secure buy-in in less than three minutes.

How to Make a Sales Pitch

  • Make it short.
  • Make it clear.
  • Explain who your customers are.
  • Explain the problem they're facing.
  • Explain how your product addresses their needs.
  • Describe what success will look like as a result of using your product.

1. Make it short.

A sales pitch isn‘t a conventional presentation. You’re not going to have PowerPoint slides. You‘re not going to have complimentary pastries on a boardroom table. And, most of all, you’re not going to have your audience‘s time and patience for long — at least not until they’re sold on your product.

2. Make it clear.

This ties in with the previous point. You don‘t have the time to go on tangents or talk about anything but the message you’re trying to get across. Your pitch has to be lean and to the point. It has to register with your listener immediately. That means speaking with intention and clarity.

If you’re pitching a product, you want to ensure that you clearly communicate how it will solve your prospects' pain points, giving them a clear picture of how their day-to-day will improve if they decide to make a purchase.

3. Explain who your customers are.

Consider the picture you‘re going to paint in your pitch. Give your listeners perspective on who’s buying your product or service. They want to know that you have a lucrative, engaged market in mind. Be specific in identifying who will be interested in your product, and try to convey why your listeners should be interested in them.

4. Explain the problem they're facing.

Cover why your customer base needs you. Your target market is only as valuable as the problems you can solve for them. Convey a problem they consistently face. If you‘re pitching a spreadsheet software for accountants with functionality Excel doesn’t have, you could discuss how hard it is to bookkeep without your software's unique features.

5. Explain how your product addresses their needs.

Here‘s where you start to bring it all home. You’ve established who you‘re selling to. You’ve established why you‘re selling to them. Now, you have to establish why they’d buy from you. What can you do better than your competition?

As mentioned above, you need to clearly explain how your product addresses their needs. Continuing with the accounting example, you could touch on how your unique data visualization features make busywork more efficient.

6. Describe what success what success with your product will look like.

Show the benefits of your product on a broader scale. In the example we‘ve been using, you can talk about how accountants that use your software have more time to spend with important clients or the flexibility to spend time with their families. Show how your product makes your customers’ lives better as a whole.

Ideally, your pitch should be a one-liner summarizing what your company does, how they do it, and for whom. And this is not just a requirement for sales reps. Anyone in your company, from the CEO to sales consultants, needs to know your one-line sales pitch by heart.

So, how should you structure your sales pitch?

If you have time to properly expand and work on a conversation, touch on points of interest. Here's a framework you can use for building your pitch:

  • Problem: Start with a statement or question about the problem you solve. You can present the problem using a personal anecdote, question, or eye-opening statistic. Answer the why.
  • Value Statement: Share a very clear, concise statement of value. Be action-oriented and outcome focused. Avoid using jargon. Share benefits.
  • How We Do It: Highlight unique differentiators and explain what you do.
  • Proof Points: Provide clear reference examples and list recognizable achievements. Share industry validation and awards.
  • Customer Stories: Share customer examples and successes. Tell emotional and personalized customer stories. Make it real and tangible.
  • Engaging Question: Close the pitch with an open-ended question, creating a space to have a conversation.

Many companies use success stories in their pitches to ensure the sale. Name-dropping really works, so be sure to use that to your advantage. And if your product is small or light enough to keep in your pocket, you should always have one on-hand to show your prospect.

I always stress the need for a concise sales pitch. So keep it free of professional jargon, don't get into the weeds, and be sure to talk more about your prospect and their problems than yourself.

Nothing‘s more off-putting than a bragging salesperson talking about themselves, their company, or their services. That’s what I call the “me monster.” The actor in your story is the customer, not you — period.

Distribution Matters

Lastly, presentation and distribution are everything. You need to deliver your sales pitch to the right person at the right time with the right tools on hand (like a demo, free trial, or presentation).

The sale starts with your list of contacts. Define your list and personas, know their correct contact information, get an introduction, and make sure you contact them at a time of day when they're likely to respond.

  • Tell a story.
  • Include a value proposition.
  • Personalize the sales pitch.
  • Switch up your pitch.
  • Practice your pitch.
  • Try not to use metaphors.
  • Create a WOW moment.
  • Appeal to emotions.
  • Back it up with facts.
  • Tap into their fear of missing out.
  • Educate them.

How can you make your sales pitch the best it can be? Here are some sales pitch ideas.

1. Tell a story.

Keep your listeners engaged by telling a brief story . The story could be either about the company or how a customer found success through your product or service. In this latter example, you can start with the issue the customer was facing, lead into the solution, and end with the key results the customer achieved.

If you think storytelling is difficult, don’t fret. Just think of your favorite movies and TV shows — how did they keep you engaged? Try to emulate the same tricks as you try storytelling during a sales pitch. Use images and interactive elements to enrich the experience for your listeners, keeping in mind who your audience is and what their preferences are.

For instance, if you’re selling enterprise-level software to senior-level executives, you might adjust your tone and delivery to be more formal and poised. The scrappy owner of a startup, however, might appreciate more humor and levity. Study your prospects to figure out the best storytelling method for them.

sales pitch ideas: storytelling dos and donts

2. Include a value proposition.

What value will you provide for this person or their company? While your pitch should be short and sweet, the value proposition is the core of your sales pitch. To offer the greatest amount of impact, your value prop should come after you identify the problem that your prospect faces in their day-to-day. The value prop is the proposed solution and is the make-or-break moment of your pitch.

Create a value proposition canvas to guide the wording of your value prop. Remember that the gain creator and pain relievers connect directly to the customer gains and pain points. Leveraging these two sections of your canvas will help you create a pitch that directly speaks to your prospect and their needs.

sales pitch ideas: value proposition canvas

3. Personalize the sales pitch.

Who are you talking to? Make sure your sales pitch is relevant to them and piques their interest. You‘ll be able to customize it so it addresses the items that are most important to the person you’re speaking with.

This idea applies to any pitching method or technique you use. No matter what, the sales pitch should speak to your prospect’s highly specific pain points and needs. For instance, if you’re pitching your bookkeeping software to the sole proprietor of a freelance business, you might emphasize the easy and simple invoicing tool.

For personalization to have the most impact, you must have had a productive discovery call where you asked questions that uncovered your prospect’s most urgent needs. Leverage the information you found out during that process to hone your pitch.

sales pitch ideas: discovery call personalization

“How many times have you found yourself in a spot where you absolutely loved how you or your subject looked in a picture; however, something still seemed to be wrong about it as a whole? In most cases than not, that ‘something wrong’ is the image background. An ill-looking background can potentially drop down the appeal of a picture. Glorify’s background removal tool solves this problem for you under minutes!

Create beautiful, high converting e-commerce images, with just a few clicks.

Glorify is the brand new cloud-based Graphic design software specially developed for the internet marketers, e-commerce vendors, influencers, social media manager, as well as growth hacker. It’s primarily designed for everyone who’s not a specialist in visuals designing. With simply a few clicks any person can produce sensational item pictures, social media graphics, books, logo designs, etc.”

  • It immediately presents a common problem that e-commerce vendors and marketers deal with and offers a solution.
  • It’s fast-paced and gets right to the point.
  • Its use of animated visuals and catchy audio make it engaging to watch.
  • It demonstrates how to use the tool.

7. Social Sales Pitch

Social sales pitches are tailored messages delivered to prospective customers through social media platforms, like LinkedIn. This process is often referred to as social selling .

Unlike traditional sales pitches that can be more direct and transactional, a social sales pitch aims to establish relationships and build trust with prospects by delivering valuable and relevant content. The goal is to increase brand awareness and drive conversions by aligning your sales message with the interests and needs of your prospects.

Here’s an example of social sales pitch that works when you have a mutual connection:

social sales pitch example

To fill the need, they developed the idea of a software solution for encoding data into inaudible tones. On a three-day, SXSW-bound, Cincinnati StartupBus, LISNR® was born, pitched, and moved to a seed round. Over the past 7 years, LISNR has raised over $35M and pioneered many advancements in ultrasonic technology, ultimately driving its usage in payments today.”

  • It uses the company’s origin story as a storytelling device.
  • It communicates the company’s values.
  • It differentiates its product from others on the market.
  • It shows how much the company has grown over time.

9. Follow-Up Pitch

So, what do you do if your prospect doesn’t respond to your first pitch? You follow-up with them. A follow-up pitch gives you the opportunity to reignite the conversation, reinforce your value proposition, and address any questions or concerns your prospect might have.

Follow-up pitches can be delivered through a number of channels, but phone calls and email are the most common. Ultimately, the goal of a follow-up is to continue nurturing your relationship with the prospect and convert them into a customer.

Here’s a great example of a follow-up after connecting with a prospect on social media:

follow up sales pitch example

Don't forget to share this post!

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The Basics of Writing a Business Plan Here's why you need a business plan and everything you need to know to get started writing yours.

By Entrepreneur Staff • Oct 27, 2023

Key Takeaways

  • What is the purpose of a business plan?
  • Building your plan brick-by-brick.
  • How long should your plan be?
  • At what stage do you need a business plan?
  • Writing a back-of-the-napkin plan.

Writing a business plan is like the architectural plan for a home or a brick-and-mortar building. You need to know what materials you need, how you're going to construct the building, and when you need to build each piece of the building. You start by building the foundation because your business can't stand up without it.

What is a business plan?

A business plan is a written description of the future of your business. It is a document that tells the story of what you plan to do and how you plan to do it. If you jot down a paragraph on the back of an envelope describing your business strategy, you've written a plan, or at least the germ of a plan.

Business plans are inherently strategic. You start here, today, with certain resources and abilities. You want to get to a "there," a point in the future (usually three to five years out) at which time your business will have a different set of resources and abilities as well as greater profitability and more assets. Your plan shows how you will get from here to there. In essence, it is a road map from where you are now to where you want to be later on.

Building your business plan brick-by-brick

If you've done any research about business plans online or through an agency like the Small Business Administration (SBA), you've probably heard about some generally accepted conventions about what a business plan should include and how it should be presented. In sum, a plan should cover all the important matters that will contribute to making your business a success, including:

1. Your basic business concept. This is where you discuss the industry, your business structure, your particular product or service, and how you plan to make your business a success. To use the analogy of building a brick-and-mortar building, this is the concrete you use for your foundation.

2. Your strategy and the specific actions you plan to take to implement it. What goals do you have for your business? When and how will you reach your goals? After all, you need to know how you plan to construct your building.

3. Your products and services and their competitive advantages. Here is your chance to dazzle the readers with good, solid information about your products or services and why customers will want to purchase your products and services and not those of your competitors. Your products and services are the materials you'll use for the building.

4. The markets you'll pursue. Now you have to lay out your marketing plan. Who will your customers be? What is your demographic audience? How will you attract and retain enough customers to make a profit? What methods will you use to capture your audience? What sets your business apart from the competition? How are you going to get people to come to your building and spend money?

5. The background of your management team and key employees. Having information about key personnel is an important but often misrepresented portion of a business plan. It's not a long and detailed biography of each person involved but an accurate account of what they have done and what they bring to the table for this specific business opportunity. Readers will want to know who will construct your building and if they're qualified builders.

6. Your financing needs. These will be based on your projected financial statements and provide a model of how your ideas about the company, its markets, and its strategies will play out. With a building, you need to know the costs of your materials and how you will adapt to changing conditions, including pricing and construction delays due to weather.

As you write your business plan, stick to facts instead of feelings, projections instead of hopes, and realistic expectations of profit instead of unrealistic dreams of wealth. You want to show readers that your building will last for years. And facts—checkable, demonstrable facts—will invest your plan with the most important component of all: credibility.

How Long Should Your Plan Be?

A useful business plan can be any length, from a one-page summary to more than 100 pages for an especially detailed plan describing a complex enterprise. A typical business plan runs fifteen to twenty-five pages, created and (usually) sent electronically, sometimes accompanied by forms the receiver requests you fill out. Occasionally, you may still be asked for a hard copy of your plan.

Mini plans of five to ten pages are the popular concise models that may stand on their own for smaller businesses. Larger businesses, seeking major funding, will often have mini plans, but the full business plan will be waiting in the wings. It's advantageous to run long when creating your plan and then narrow it down for presentation purposes.

The size of the plan will also depend on the nature of your business and your reason for writing the plan. If you have a simple concept, you can express it in very few words. On the other hand, if you are proposing a new kind of business or even a new industry, it may require quite a bit of explanation to get the message across. If you are writing a plan for a division of a large organization, you may be given a set format and prescribed length.

The purpose of your plan also determines its length. If you are looking for millions of dollars in seed capital to start a risky venture, you will usually (although not always) have to do a lot of explaining and convincing. If you already have relationships with potential investors, they may simply want a mini plan. If you are just going to use your plan for internal purposes to manage an ongoing business, a much more abbreviated version may suffice.

If you want to start small with an effective way to get your ideas down, you can follow the guidance of LivePlan , a business planning and management software, on writing your one-page plan for your business.

Many business plan presentations are made with PowerPoint decks, using ten to twelve slides to tell your story. This is a great starting point, but you should have at least a mini plan available, especially if you seek millions of dollars.

When Should You Write Your Business Plan?

The fact that you're reading this article means you suspect it's about time to write a business plan. Odds are you are at or near one of the many occasions when a business plan will prove useful.

  • A business plan is a good way to explore the feasibility of a new business without actually having to start it and run it. A good plan can help you see serious flaws in your business concept. You may uncover tough competition when researching the market section, or you may find that your financial projections simply aren't realistic.
  • Any venture that faces major changes (and that means almost all businesses) needs a business plan. If the demographics of your market are rapidly changing, strong new competitive products challenge your profitability, you expect your business to grow or shrink dramatically, or the economic climate is improving or slipping rapidly, you'll need a business plan. This will allow you to make changes accordingly.
  • If you are contemplating buying or selling a business, your business plan can provide you with a handy tool to establish a value—and to support that value if challenged.
  • You will need a business plan if you are seeking financing. Your business plan is the backbone of your financing proposal. Bankers, venture capitalists, and other financiers rarely provide money without seeing a plan. Less sophisticated investors or friends and family may not require a business plan, but they deserve one. Even if you're funding the business with your own savings, you owe it to yourself to plan how you'll expend the resources you're committing.

Writing a business plan is not a one-time exercise. Just because you wrote a plan when you were starting out or raising money to get underway doesn't mean you are finished. Many companies look for additional rounds of funding. By updating business plans to let investors know how the funding has been used to date, and the results of such efforts, the chances of procuring such funding are improved. A business plan should be rewritten or revised regularly to get maximum benefit from it. Commonly, business plans are revised yearly, more frequently if conditions have changed enough to make the previous plan unrealistic.

Business Plan Buzzword

Competitive advantage makes you different from, and better than, your competition. Lower prices, higher quality, and better name recognition are examples of competitive advantages. By studying your competition, you can devise your own competitive advantage by providing something (or several things) that it does not offer.

Cocktail Napkin Business Plan

Business plans don't have to be complicated, lengthy documents. They just have to capture the essence of what the business will do and why it will be a success.

The business plan for one of the most successful startups ever began with a triangle scrawled on a cocktail napkin. The year was 1971, and Herb Kelleher and Rollin King were formulating their idea for an airline serving Houston, Dallas, and San Antonio. The triangle connecting the cities was their route map—and the basis of the business plan for Southwest Airlines.

The two entrepreneurs soon expressed their vision for Southwest Airlines more fully in a full-fledged business plan and raised millions in initial capital to get off the ground. Eventually, they went public. Along the way, the airline expanded beyond the three cities to include other Texas destinations, and now it serves over 100 destinations in 42 states plus Washington, DC, and Puerto Rico, with over 4,000 flights daily and revenues of $15.8 billion in 2021. Southwest specializes in low-cost, no-frills, high-frequency service, which, if you add some lines to the original triangle, is the same strategy mapped out on that cocktail napkin.

Entrepreneur Staff

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  1. Basics of how to Write a Speech

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