- Awards Season
- Big Stories
- Pop Culture
- Video Games
The Benefits of Using a PowerPoint Presentation Creator for Your Next Meeting
In today’s fast-paced business world, effective communication is key to success. Whether you are presenting a new product to potential clients or sharing important information with your team, a well-designed and engaging presentation can make all the difference. This is where a PowerPoint presentation creator comes in. With its user-friendly interface and powerful features, it can help you create professional and impactful presentations that will captivate your audience. In this article, we will explore the benefits of using a PowerPoint presentation creator for your next meeting.
Time-saving Design Templates
One of the biggest advantages of using a PowerPoint presentation creator is the availability of design templates. These templates are pre-designed layouts that you can customize to fit your content. They come in various styles and themes, allowing you to choose one that matches the tone and purpose of your presentation. By utilizing these templates, you can save valuable time that would otherwise be spent on designing slides from scratch.
Moreover, these templates are professionally designed by graphic designers who have expertise in creating visually appealing presentations. This means that even if you do not possess advanced design skills, you can still create stunning slides that look polished and well-crafted.
Another benefit of using a PowerPoint presentation creator is its user-friendly interface. The software is designed to be intuitive and straightforward, even for those who have little to no experience with graphic design or presentation software. The interface typically includes drag-and-drop functionality, making it easy to add images, videos, charts, and other visual elements to your slides.
Additionally, most presentation creators offer features such as slide transitions and animations that can help enhance the overall flow and engagement level of your presentation. These features are usually accessible through simple menu options or buttons within the software.
Collaboration Made Simple
Collaboration is an essential aspect of any successful project or meeting preparation process. A PowerPoint presentation creator allows for easy collaboration among team members or stakeholders. Multiple users can work on the same presentation simultaneously, making it easier to divide tasks and ensure that everyone’s input is incorporated.
Furthermore, many presentation creators offer cloud-based storage solutions, allowing you to store your presentations online and access them from any device with an internet connection. This means that you can work on your slides from anywhere, making collaboration even more convenient.
Engaging Multimedia Integration
Adding multimedia elements to your presentation can significantly enhance its effectiveness and engagement level. With a PowerPoint presentation creator, you can easily incorporate images, videos, audio clips, and interactive charts into your slides. These multimedia elements help break up text-heavy slides and make your content more visually appealing.
Moreover, the integration of multimedia elements allows for a more dynamic delivery of information. You can use videos to demonstrate product features or showcase customer testimonials. Audio clips can be used to add background music or narration to accompany your slides. By leveraging these multimedia options, you can create a memorable presentation that keeps your audience engaged throughout.
In conclusion, using a PowerPoint presentation creator offers numerous benefits for your next meeting or business presentation. From time-saving design templates to easy-to-use interfaces and collaborative capabilities, these tools provide the necessary features to create professional and engaging presentations. Additionally, the integration of multimedia elements helps bring your content to life and captivate your audience’s attention. So why not give it a try? Start exploring the world of PowerPoint presentation creators and take your presentations to the next level.
This text was generated using a large language model, and select text has been reviewed and moderated for purposes such as readability.
MORE FROM ASK.COM
By integration, knowledge center, 10 steps to creating a powerful product presentation: how to convince customers to buy your product.
By Vivian M, January 30 2023
To sell your product, you need to create a powerful remote presentation that convinces customers to buy it. Many companies make the mistake of thinking that good products sell themselves. Unfortunately, this is not always the case. You need to be able to pitch your product and explain why it is the best option for your customers. In this blog post, we will discuss ten steps that will help you create a powerful product presentation.
What Is a Product Presentation?
A product presentation is a sales and marketing tool used to engage potential customers with a product or service. The Indeed Editorial Team explains that a “presentation of products introduces customers to a new product that a company wants to offer.” Typically, a product presentation aims to increase interest in the product and create a desire to purchase it. Also, product presentations can take many forms, from in-person demonstrations to online video tours. A good product presentation should be clear, concise, and persuasive. It should give potential customers an overview of the product’s features and benefits and provide information about pricing and availability. Additionally, a product presentation should be engaging and memorable, leaving potential customers eager to learn more about the product. A well-crafted product presentation in today’s competitive marketplace can make a substantial difference between winning a new business and losing out to the competition.
What Is the Difference Between a Product Presentation and a Sales Presentation?
Why Do You Need to Create Product Presentations?
Creating a Fantastic Product Presentation Step-by-Step
Here is our list of ten steps to creating a powerful product presentation to convince your customers to buy immediately. Step 1: Determine Your Purpose Before creating any presentation, it’s essential to identify a purpose. There are a few key questions you can ask yourself to determine the purpose of a product presentation. First, what is the goal of the presentation? Are you trying to sell a product or simply introduce it to an audience? Second, who is your target audience? Is the presentation geared towards potential customers, or is it for industry experts? Third, what type of information will be presented? Is the focus on product features, or will there be an emphasis on customer testimonials? Once you have answered these questions, you should understand the purpose of the product presentation. From there, you can start to develop a plan for how best to achieve your goal. Step 2: Research Your Audience If you’re giving a remote presentation on a product, it’s essential to research your audience in advance. This will help you tailor your pitch to their needs and ensure that you’re addressing any objections they might have. One way to research your audience is to look at demographic information such as age, gender, location, and job title. You can also find out more about their interests and buying habits. Another valuable way to research your audience is to use virtual reality technology. This can give you a realistic sense of who your audience is and their reaction to different types of presentations. In addition, it’s advisable to research your buyer. Who are your buyers? Who will be the attendees of your presentation? To respond to these questions, you can monitor how they have previously engaged with the product. By taking the time to research your audience, you can improve your chances of making a successful remote sale for your products. Step 3: Outline Your Content After researching your audience, it would be convenient for you to plan your content. Hence, it’s essential to consider the critical components of a product presentation. This is the primary structure of a product presentation:
- Company overview
- Problem statement
- Product solution
- Value proposition
- Product positioning in the market
- Social proof
- Before the presentation, take some time to research the presenter and the product or service they will be presenting on. This will help you prepare questions or have meaningful conversations during the presentation.
- During the presentation, be sure to actively listen and take notes. You may also want to jot down any questions you have for the presenter.
- After the presentation, take some time to reach out to the presenter and thank them for their time. If you had any questions, be sure to follow up with them. You can also use this opportunity to connect with other attendees and exchange contact information. Here are 10 steps to making a good product presentation. Remember that your goal is always to convince customers to buy your product. By following these simple tips and using 3DFrame technology, you can create an engaging and persuasive product presentation that will help close more sales. If you’re curious to learn more about 3DFrame or our other solutions, don’t hesitate to reach out. We would be happy to chat with you about how we can help improve your product presentations and drive even more sales for your business.
Want to Learn More?
Ask about Vection Technologies’ solutions, professional services or anything else. We are ready to help.
How to Create a Great Product Presentation
Visual presentations can be a powerful tool for communicating new information to multiple people. The slides engage audiences visually and offer plenty of opportunities to capture their attention and dazzle their senses. It’s no wonder why product presentations are such a popular tool for pitching a new product.
Of course, knowing you need a product presentation is only half the battle. You or your team still have to design it. What makes a great product presentation, and how can you design an effective pitch deck?
Want to create a powerful and effective product presentation? Check out these 10 tips for designing a great product presentation:
1. Plan a powerful introduction
How do you plan to introduce yourself and your product? The first few seconds can make or break your product presentation as your audience either becomes enraptured with your topic or shifts its focus elsewhere. How will you engage your viewers and capture their attention? A powerful introduction is key to an efzzwefective presentation. Be sure to create an opening slide that is heavy on visual interaction and communicates a strong statement that leaves people yearning to learn more.
2. Keep everything on brand
A professional slide deck is one that stays on brand from start to finish. You don’t have to spend hours poring over the intricate design details of a PowerPoint deck. Beautiful.ai users can personalize a theme for their entire presentations, customizing all the colors and typography with just a couple of clicks. Users can even add a custom logo to appear on slides, ensuring that the entire deck stays on brand. Beautiful.ai’s Team Plan users can even lock in the right logo and brand elements across the entire organization, guaranteeing that every deck is fully on brand.
3. Use a product roadmap
Product roadmaps are perfect for bringing a vision to life since they include the essential elements of a successful pitch: vision and strategy, goals and objectives, launch timelines and more. Beautiful.ai features a product roadmap template that’s already professionally designed to be the perfect product presentation tool. The template can help users pitch new products to investors, visualize the trajectory of research and development, as well as inform and educate sales teams about up-and-coming products. The slides are already curated; users need only customize the appropriate content, and the presentation can be completed in just a few minutes.
4. Include a demo
Product presentations are designed to demonstrate how a brand can positively influence a buyer, investor or partner. Because most people prefer to see a product in action before making a major purchase, a demonstration video serves as an effective tool for promotion. By walking your audience through a product’s use, you can help viewers understand how your product is the solution to their problems. It’s easy to integrate a product demonstration video using Beautiful.ai, as well as a variety of other PowerPoint-alternative presentation software tools.
5. Feature engaging images
Want to engage your audience and ensure it remembers your product presentation? Add visual elements to your slides. It only makes sense: Studies show people remember about 10% of what they hear after 72 hours, but they can remember 65% if visuals are added to the oral presentation. It’s simple to add images like photos, icons and even infographics to presentations designed using Beautiful.ai. Not only do a plethora of Smart Slides feature eye-catching infographics like bar graphs, pie charts and scattergraphs, but the platform features a vast library with thousands of free stock photos, icons and even company logos.
6. Try a design sprint
A design sprint is a time-constrained process that uses design thinking to introduce a new product better. Through a design sprint, presentation designers can answer critical questions through design, prototyping and experimenting with new ideas over a five-day period. By participating in a design sprint , teams can reduce their risks when bringing a new product to market. While a design sprint can be very effective, many teams may be unsure exactly how to conduct one. Fortunately, Beautiful.ai features a design sprint presentation template to get users started. The customizable template includes everything needed for a design sprint, including the process steps and weekly deliverables.
7. Provide success stories
The proof is in the pudding, and audiences want to hear about examples of a product’s success. While it’s important to describe a product’s features and its benefits, it’s just as crucial to provide specific examples of the new product in action. Tell specific success stories to help cement the product’s value in the minds of your audience members. Even better, feature true success stories from real-life customers. Testimonials have been a tried and true sales tool for centuries, and they can be just as powerful when included in your product presentation slide deck.
8. Create a memorable close
Nobody wants to spend time designing an otherwise stellar presentation and lose their audience with a mundane close. Some speakers will close their product presentation with a call to action, but we recommend closing with a clincher – a final story, a compelling statistic or even an inspirational quote that will leave an audience thinking long after the last slide has concluded. Beautiful.ai users can choose from all sorts of different Smart Slide templates to serve as their closing slide , and add engaging images and even video to help keep an audience interested until the very end of the product presentation and beyond.
9. Delegate with deadlines
Collaboration can be key to designing a powerful product presentation, and the Beautiful.ai Teams Plan makes it easy to get the entire team involved and on task. Delegate different slides or portions of the slide deck to specific team members, then be sure and set deadlines to keep everyone on schedule. There’s no need to worry about scattered slides with the Beautiful.ai Team Plan . Keep everything in one place with our single, searchable library. Slides are instantly synced when changes are made, so everyone is always working on the most current version at all times.
10. Conduct a product reflection
Also known as a project retrospective, a product reflection helps teams dive deep into completed projects, assessing what worked and what could have been better. The process helps to inform future planning, but it has the potential to be a tedious task that gets left by the wayside once a product presentation is completed. By using Beautiful.ai’s project retrospective template, however, project managers can create an effective product reflection in half the time. The customizable template features all the necessary slides for a powerful retrospective including project inventory, time investment, feedback and wins. By using the project retrospective presentation template , teams can better understand where their efforts paid off and how they can improve future projects.
Samantha Pratt Lile
Samantha is an independent journalist, editor, blogger and content manager. Examples of her published work can be found at sites including the Huffington Post, Thrive Global, and Buzzfeed.
Team building presentation tips that inspire instead of bore, team presentations: a guide to stitching a presentation from multiple team members' work, the 7 essential presentation tips for non-designers, 5 public speakers we're crushing on .
Home Blog Business Product Presentation Guide: Archetype, How to Adapt it to your Product & Audience
Product Presentation Guide: Archetype, How to Adapt it to your Product & Audience
Excellent product presentations have a lasting effect on people. Not only does the audience go ahead and buy the product they saw, they feel a sense of accomplishment at owning or investing in such a great product.
The thing is, though, product presentations don’t come easy for everyone. That’s why we want to share the adaptable product presentation archetype with you. It’s a building model you can start with and adapt for your product and audience.
With this adaptable archetype, your product presentations will be easier to create, and you’ll have more time and brain space to practice your speech and sell more products!
Let’s get started.
Table of Contents
- What is a Product Presentation?
Product Presentation FAQ
Defining the target audience for a product presentation, adaptable product presentation archetype, essential characteristics of a winning product presentation, what is a product presentation.
Product presentations are essential for business communication between product owners/creators and stakeholders. A perfect product presentation is a seamless combination of a set of slides and the speech to go with it.
Typically, a product presentation showcases a product’s key features, benefits, and advantages using persuasive and engaging communication techniques to generate interest and drive sales. Depending on the business setting, a presentation can be formal or informal, and some include visual aids, live product demonstrations, and other relevant multimedia resources.
We like categorizing business presentations into three categories; informative, persuasive, and supporting. The product presentation fits the persuasive category with a pinch of the informative.
Let’s quickly cover some of your most pressing product presentation questions.
What are product presentations good for?
A product presentation’s job is to inform, convince and convert. The product presentation archetype supports these three pillars regardless of the product or audience. In short, they’re good for getting the word out and bringing in new clients.
Why do product presentations matter?
Communicating with stakeholders about new products and features is key to higher buy-in from the client base and richer brand equity. Stakeholders appreciate being kept in the loop about new products or features that interest them. The stronger your product presentations are, the more buy-in and loyalty your brand will achieve.
When do businesses use product presentations?
There are several occasions when you need a product presentation:
- When you launch a new product.
- When you want to share about a new feature or improvement.
- When you need approval or funding from shareholders for a new product or feature.
- When you want to sell an existing product to a potential or returning customer.
This article shows you how to create product presentations using an archetype adaptable for your product and audience. So it’s important to define what possible audiences a product presentation has.
There are three major audience types. Let’s look at each stakeholder group and their differences in your product presentation.
- Shareholders, investors, and board of directors : A product presentation to this audience is likely a pitch. It’s a product presentation that asks for approval and/or funding before work begins.
- Colleagues and coworkers: Hosting a product presentation for coworkers can be for beta testing a new product or sharing pre-launch priority access. These product presentations’ objective is generally to collect initial feedback. You can include a survey as supporting material when hosting the presentation.
- The public, current, and potential customers: The public is your product presentation’s largest potential audience. Product presentations for this audience need an extra dose of relatability, storytelling, and personalized benefits. Pinpoint two customer personas and build the product presentation for them.
The dynamics of a product presentation can take many forms, but all of them will need a structure to build up from. That’s where the product presentation archetype comes in. As long as you follow this structure, you can create product presentations for any product and audience.
Create a strong opening slide with an attention-grabbing hook. Set the scene for the rest of the presentation. Some tried and tested opening techniques to consider are:
- When starting your product presentation speech, introduce yourself with a link-back formula or stereotype analogy . Both need a good dose of storytelling to get right.
- Start your slide deck with a captivating visual. Visual metaphors are ideal for this technique. For a physical product, create a visual showing the product in an unexpected scenario.
- Start with a hook that piques their attention . For example, a relevant joke, a surprising statistic, a thought-provoking rhetorical question, or even with silence.
2. Pain Point: Problem or Need
Identify the pain point relevant to your audience. Is it a problem or a need? Explain the issue by sharing data, facts, statistics, anecdotes, or stories to illustrate the pain point.
- In a product presentation slide deck , use an infographic slide to list the pain points visually using icons or visual metaphors.
- Create a story using customer personas and possible problems your product can solve. Use the story to create an animation or live-action footage to which the viewer can relate.
- If the problem or need your product solves isn’t obvious, use the iceberg model to place the problem or need under the water’s surface. Explain how that unseen problem or need affects the obvious—what’s above water level.
3. Product = Solution
Frame your product as the solution to the pain point. Explain how it fulfills the need you presented in the previous section. Provide relevant evidence like case studies and user testing. Describe the product features tying them into the problem they solve.
- When your product is new, you won’t have testimonials or case studies from real customers, but you can add in-company user and beta testing.
- For products that compete with others in the same industry, use comparison slides or charts to show how your product differs and stands out.
- When using animation or live-action video , continue from the previous slide and introduce the product into the scenario. Show how the product solves the problem.
- Hint at how not using your product to solve the problem can ultimately cost the customer more money trying to solve the problem differently. Show them the cost of “not buying” with real examples.
4. Personalized Benefits
Specify the benefits your product has for your audience. Tailor the explanations and stories for your target stakeholder audience. Use sales presentation techniques to emphasize further how your product’s benefits are directly related to the audience.
- For potential customers , use visuals and data to emphasize how your product will solve their problems and improve their lives.
- For returning customers , tap into how the product will make them feel. Since it solves a need, it frees up their time to enjoy or improve life. All while having your product in their trusty product stack.
- Also, for returning customers, use the opportunity to increase brand loyalty. For example, show how a new physical product complements a product they already have from the same brand or how a new digital product will improve their existing version with updates and improved plugins to optimize the software.
- If presenting to investors , highlight revenue projections, market potential, and competitive advantages. Use data visualizations that emphasize the big numbers, show trends discovered in market research, and ideal positioning.
- When presenting to partners, show how continued collaboration can lead to the product’s success. Offer ideas for ambassadors, influencers, and beta testers to share and expand the product’s reach.
- Use the selling technique called “the cost of doing nothing” and show the potential customer how they will end up spending more money or wasting more time by not buying your product.
5. Product Demonstration
If feasible, include a product demonstration in the presentation.
Make its importance in the presentation short and to the point. Use the Pain Point / Solution angle for the demo, showing exactly how the product fills a need. Highlight key features, effectiveness, and usability, for example, when you create a video or record a screencast. Here are some examples:
- Create a video for a physical product .
- Record a screencast for a digital product.
- In a hybrid or in-person presentation, conduct a product demo with the actual physical product and record and project closeups on the presentation screen.
- For products like machinery parts or large-scale products that can’t be brought on stage, add photos or a 3D rendition of the product to a slide.
Imagine, for example, a product presentation demo video for an electric kettle. At first, we thought it sounded boring. Still, with some imagination, a simple product can be demonstrated uniquely using exciting camera angles and animation, highlighting the features and their comparable efficiencies.
How about a product demo for a digital product? A demonstration can be recorded and added to a presentation deck. But a much more efficient method is to do the demo on the spot, tailored to the audience and their questions. In a video call, simply share your screen and show the audience how to use the product, open the floor for questions, and demonstrate the answers.
6. Product Roadmap
Use a roadmap template to position the product in its current state. Overall, a product roadmap gives a bird’s eye view of the product’s lifecycle from ideation to launch. A product roadmap will differ in product presentations for investors and product presentations to the public consumer. Investors expect a product roadmap , whereas the regular consumer will not. That said, clients love seeing big brands creatively tell their origin story.
- Use a visual layout to show the steps along the road your product must pass through to become a reality.
- In a pitch product presentation , place the project at the start of the roadmap after ideation and prototypes or beta versions. On the other side of the product’s position, show what’s coming up in the future; launch, production of a new version.
- As a product launch presentation , the location on the roadmap is at the finish line. Highlight how far your team has come to get to this point. Be proud and share that with the audience.
Closing a presentation is as vital as opening one, if not more. The closing is the last thing the audience sees or hears about your product; it must be memorable and have a lasting impact. Summarizing the key points of your presentation, as is generally suggested, isn’t a make-or-break situation. This technique works fine for informative presentations but not for persuasive ones. Nothing worse than an excellent presentation ending with a summary and a low close.
Instead, you can close the presentation with a memorable quote or question. Use your product presentation’s closing to leave the ball in the audience’s court. Inspire them to act and go ahead and buy the product you’re presenting. Finally, thank the audience for their time and attention and maybe open the stage to questions.
A presentation’s success depends on a solid foundation. The section isn’t about the slides but what lies behind and beyond them. These characteristics are what make your product presentation effective and memorable.
A Clear Purpose, Objective, and Goal
A product presentation aims to share information about a product with an audience. Furthermore, each presentation has its own goal, objective, and purpose according to the nature of the product and the audience.
For example, a manufacturing company specializing in machine parts for medium-sized food manufacturers is releasing a modular conveyor belt system.
Their product presentation, to be hosted as a hybrid event for a group of new and existing customers, has these characteristics:
- Purpose: To create desire and interest in modular conveyor belts among potential customers and position the company as a leader in providing innovative and high-quality solutions for food manufacturing.
- Objective: To introduce the modular conveyor belts to potential customers and showcase the benefits of food manufacturing processes, all while building brand awareness with mid-size food businesses.
- Goal: To drive sales by convincing potential customers that modular conveyor belts are worth purchasing.
One of the things you can do to improve on this aspect in your presentations is to follow a SMART goals process before starting the product presentation.
Storytelling can impart a relatable angle. For example, is there an origin story for this product? How did the idea arise? Use the product’s real story to tap into the audience’s real issues.
Support the explanation for the problem/solution with a story about a person—or company—trying to solve a problem. Tie your product into the story as a solution. Use actual case studies as inspiration.
The creator of Raspberry Pi, the smallest working computer, created a video to sell their most inexpensive version, the $5 Raspberry Pi. He shot a video telling how it was tough to afford a computer and its parts when he was a young aspiring developer. He then ties that into how the viewer/customer probably has the same issue.
Finally, he introduces the $5 Raspberry Pi by holding it up next to two vintage keyboards that are huge in comparison. He used his personal story to build trust and visual comparison to drive the idea home.
Value Proposition With Proof
Your product presentation must have a strong value proposition with proof. This knowledge will drive the product presentation archetype to its highest power. Create a file or folder for your product with a document where you clearly define the value proposition. Try answering these questions:
- How will the product change the user’s life?
- What makes the product special and desirable?
- Why does the product matter?
Collect testimonials, case studies, and social media mentions in the folder. Include other documentation like brand values and brand vision. This folder will be the data center to fall back on when creating the slides in your product presentation.
Strategic But Natural Body Language
When hosting a product presentation, be conscious of your body language. Use body language to support your presentation’s story and connect with the people watching.
While presenting, always avoid these non-verbal mistakes:
- Hands in your pockets: Suggests a lack of transparency.
- Arms crossed close to body: Suggests fear and anxiety against the audience.
- Posture: Don’t slouch your back unless you have any proven physical limitation. Otherwise, it transmits a lack of interest and an unprofessional look.
- Watching the clock: While being mindful about the remaining time in a product presentation is okay, looking at the clock while talking makes people uncomfortable.
Pay attention to how the audience reacts to your speech and slides. Make eye contact with the audience but only a little to not make them uncomfortable. Notice subconscious cues like tapping or looking away so you can reel them back in with a hook in your speech.
You can have an OK product presentation without a product demonstration, but an excellent presentation will always have a demo. What demonstrations do that is so special, is show the audience exactly how the product will do what you say it can do. Conducting a product demo removes any doubts the viewer might have after just listening to you about the product or seeing a few slides.
A demo can also be mixed together with a case study. Let’s use the example of washing detergent that claims to take out all stains, even the toughest ones, out of white clothing and keep it white. Detergent brands create activations in places where there are lots of potential buyers, like in a mall. They set up a table where they invite regular people to try out the detergent by staining a crisp white shirt with difficult stains like chocolate, mud, or tomato sauce. They then wash the shirt with the detergent, showing how the stain comes out entirely.
Reaching an expert level at creating product presentations takes practice, but you will only keep improving with the proper foundation. Follow the structure archetype, apply the best practices, and you’re on your way to the top.
Use SlideModel templates with PowerPoint to create visually rich product presentations that bring in new leads, retain existing customers, and build brand equity over time. Make your product presentations a priority, and you’ll see how sales improve.
Like this article? Please share
Business Presentations, Presentation Approaches Filed under Business
Filed under Presentation Ideas • October 30th, 2023
8 Top Reasons Your Presentation Isn’t Resonating and How to Fix It
Don’t feel frustrated about why your presentation isn’t performing as expected. Take a look at this guide to find the answers.
Filed under Business • October 19th, 2023
How to Create a Winning Business Pitch
A business pitch bridges innovative ideas and reality. Learn how to create a winning pitch that investors and customers can’t resist.
Filed under Presentation Ideas • October 7th, 2023
Venn Diagram Ideas for PowerPoint Presentations
In this article, you will learn the basics of Venn diagrams, how they can be used in presentations and what type of information they are recommended for.
Leave a Reply
8 Product Presentation Examples Driving Business Results
Get product presentation examples & templates that drive results and learn to create effective product presentations with interactive slides & storytelling.
8 minute read
What to include in a product presentation.
- Cover slide
- Hook (introduction, vision, and value proposition)
- About us (authority, experience, and know-how)
- Details (features, benefits, product positioning)
- Social proof (testimonials, case studies, client logos)
Competition is at an all-time high - does your product stand a chance?
There’s about 3000 alternatives competing in any product category today - are you doing what it takes to stand out?
I argue that you can. And I’ll show you product presentation examples that’ll help you do it. Better than that, you can use my examples as a template to create your best presentation ever.
In today's competitive market, a subpar product presentation can spell doom for your business. It’s likely to cause potential customers to lose interest, and leave you with that sinking feeling of missed opportunities.
But don't hit the panic button just yet!
Read on to discover powerful techniques that will skyrocket your presentation game and ensure your products become the talk of the town.
What is a product presentation?
A product presentation is a business slide deck that highlights a product's market, key features, advantages, and unique value proposition. It’s crafted to inform potential customers, investors, or partners—with the goal to inspire action, such as making a purchase or investing in the product.
Why do most product presentations fail?
Before diving into the winning formula, it's crucial to identify the common pitfalls that lead to presentation blunders.
Let’s explore why most product presentations fail and how you can avoid these mistakes to create a show-stopping performance.
1. Overloading with information
Bombarding the audience with excessive details can lead to cognitive overload, making it difficult to retain vital information. Keep your presentation concise and prioritize the most important aspects of your product.
2. Too little information
Clients and investors want to know what your product actually does. They want to know what it looks like, how it behaves, how intuitive or complex it feels, and what real users have to say about it (have them answer product survey questions to get conclusive answers)
Leaving these questions unanswered will reduce your credibility and make your product hard to grasp.
3. Weak visuals
Generic visuals that complement your narrative can detract from your message and make your presentation forgettable.
But contrary to what design studios will tell you, high-quality images, graphics, and videos are not enough to create an engaging experience.
For that you need visuals that show what words can’t tell - show your product in action, how it works, or how it changes lives.
4. No clear call-to-action
Failing to provide a clear next step for the audience can leave them unsure of how to proceed. Wrap up your presentation with a strong and clear call-to-action, guiding your audience toward what you want them to do next.
What are the key elements of successful product presentations?
Ready to dazzle your audience with a truly mesmerizing product presentation? Here are the key elements that can transform a run-of-the-mill presentation into a jaw-dropping, unforgettable experience.
1. Clear objective
Establish a well-defined goal for your presentation, ensuring that every slide, image, graph, and sentence is geared towards achieving it.
This clarity will guide you as a compass when building your product presentation, so that every step in your yellow brick road is essential to get your audience to the wizard. Nothing more, nothing less.
2. Interactive content
Captivate your audience by involving them in the journey with interactive elements like charts or before-and-after slides.
Hook their attention and cater to multiple personas by using segmented content and tabs. Enhance the experience with multimedia, such as videos and GIFs, keeping them engaged and eager to explore your product.
3. Inspirational narrative
A dry, facts-only approach or poor storytelling will bore your audience and make your presentation an instant dud.
But you can pull people in with a story of how your product changes people’s lives in vivid detail (based on your target customer’s pain points of course). But, ensuring your product lives up to the expectations set in your presentation is essential, and one effective way to maintain its quality is through automated testing .
Inspirational narrative example:
Below is a Stroydoc remake of the original Zuora deck which made waves and got the title “ best sales deck ever ” due to its outstanding use of inspirational narrative.
Their presentation took readers from the present to a brave future where they were the winners and their competitors the losers.
How to make a product presentation that stands out
Transform your product presentation into a showstopper that wows your audience with these top tips and best practices:
1. Get to know your audience
Craft your presentation to resonate with your target audience. Research their needs, preferences, and pain points, and tailor your content to address these factors. Speak their language, and your presentation will leave a lasting impression.
2. Tell a compelling story
Weave a captivating narrative around your product, taking your audience on an enthralling journey.
Share the inspiration behind the product, its development journey, and the problems it solves. A well-told story will engage your audience emotionally, making your product memorable.
3. Visualize your value
Ditch the text-heavy slides and opt for stunning visuals that illustrate your product's value. Use high-quality images, videos, and infographics to showcase your product's features and benefits. Remember, a picture is worth a thousand words!
4. Emphasize benefits over features
While showcasing your product's features is important, highlighting its benefits is what truly resonates with the audience. Show them how your product improves their lives or solves their problems, and you'll have their undivided attention.
5. Use testimonials and social proof
Incorporate customer testimonials, case studies or success stories to add credibility to your presentation. This social proof will help build trust and convince your audience that your product is the real deal.
6. Keep it simple and focused
Resist the temptation to overload your presentation with information. Keep it streamlined and focused on the most important aspects of your product. Less is more when it comes to capturing and retaining your audience's attention.
If you want to learn more about how to create an outstanding product presentation, check out our detailed guide on how to create a product one-pager .
What is the difference between a product presentation and a sales deck?
A product presentation is a slide deck showcasing the main features, benefits, and real-world applications of your product in a captivating manner. It’s designed to inform prospects, investors, or partners about new product releases or updates to existing products.
A sales deck, on the other hand, is a persuasive, data-driven pitch that focuses on the unique selling points, pricing, and ROI, with the main goal of turning prospects into paying customers.
How to measure the effectiveness of a product presentation?
To gauge the effectiveness of your product presentation, keep an eye on these key metrics:
Engagement score: This number gives you an overall idea of how captivating your presentation is. The higher the score, the more your audience is interacting with and responding to your content.
Reading time: This metric reveals how much time people spend on your presentation. A longer reading time suggests they're thoroughly digesting the content, while a shorter time may hint that something's amiss.
Reading depth: Dig deeper with reading depth to see how far your audience gets into your presentation. Higher completion rates imply that you've successfully hooked them from start to finish!
Reading completion: This is the ultimate test of your presentation's appeal. A high completion rate indicates that your audience is hungry for more, while a low rate suggests it might be time to reevaluate your content.
Best product presentation examples for insight and inspiration
I handpicked a selection of outstanding product presentation samples that will revolutionize the way you showcase your products.
These examples are designed to deliver the "wow factor" that every presenter dreams of by blending storytelling frameworks with cutting-edge interactive slides .
By taking what you can from these examples you'll be on your way to leave your competitors in the dust!
Jump ahead to prefered example
SaaS product one-pager
A SaaS product one-pager delivered as an interactive story with immersive visuals, animation, and live data.
What makes this presentation great:
- The narrator and timeline slides are excellent for illustrating how a product works without overwhelming the audience with unnecessary details.
- Easily customizable logo placeholders let Yotpo highlight their most important clients in a concise manner.
- The embedded calendar allows readers to book a meeting directly from the product presentation, reducing the likelihood that they will abandon the deck after closing it.
Personalized product sales deck
A highly-converting product sales deck with a modern design, interactive narrated content, and an integrated chatbot.
- Dynamic variables make it easier than ever to personalize the product presentation at scale with just a few clicks.
- Tabs with buttons on the side allow Galor to divide the main features and benefits of their solution by category so that their audience can focus on the content that is most relevant for them.
- The before and after slide is ideal for illustrating how their product can change their prospect’s life for the better.
Physical product deck
A welcoming physical product deck for immersive introduction to a revolutionary vacuum-forming solution.
- Vertical timeline can be used to showcase the journey of the company or product from its inception to the current day in a more visually appealing way.
- Animated lists are great for presenting the onboarding process step-by-step or the main benefits of the solution without overloading readers with too much information at once.
- Smart CTA at the end makes the next step clear and actionable, increasing the chances of getting that product demo or next client meeting booked on the spot.
Digital product brochure
A product brochure showing smart manufacturing execution systems on a mission to digitalize production floors.
- Comparison list makes it easy for prospects to instantly realize the value Matics’ product brings to the table.
- Logo slider is perfect for displaying several customer case studies on one slide, with the option of adding links to the full version at the bottom.
- The ability to include two CTAs leaves the audience with the option to choose the action they want to take after viewing the product presentation (e.g. learn more about the product and book a product demo).
Medical product presentation
A minimalist design aiming to let healthcare professionals and institutions describe their services in a reader-friendly way.
- The minimalist design maintains focus on your core message while delivering value.
- The narrator slide is ideal for explaining complex medical procedures to potential clients unfamiliar with the field.
- Utilizing image and video placeholders allows for a demonstration of your solution in action, bypassing the need for complicated medical terminology.
AI product presentation
Use this presentation template to make even the most complex AI solutions instantly easy to grasp and exciting.
- The running numbers slide against a vibrant background enables you to convey your unique value proposition in a captivating manner.
- Easily modifiable logo placeholders are ideal for displaying the main integrations of your solution or your most important clients to date.
- The ability to incorporate case studies lends credibility to your solution and fosters trust with your audience.
Product pitch deck
Use this template to talk about your product and finally do it justice! Use visuals to easily present all the features and use cases for your product. Show how it can solve your prospects' problems.
- Incorporating a video into the cover slide boosts engagement by 32% . Adding any video to your presentation results in a 37% longer average reading time and a 17% boost in the CTA click-through rate, so other slides come with video placeholders too.
- A mix of text-based and visual slides allows you to give a thorough overview of your product without overwhelming the audience with product specifications.
- Logo placeholders are perfect for displaying the most crucial integrations your solution offers.
Physical product press release one-pager
A perfect brochure example for product press release— beautifuly used for launching physical product, or machine based services. It lets you showcase a range of different items in an easily accessible way.
- An assortment of visual slides effectively showcases the primary features and applications of your product, avoiding overloading potential customers with excessive text or product specifications.
- Intuitive editor simplifies the process of adjusting your product presentation, virtually working on autopilot to ensure that your design always stays perfect.
- Web-based design enables you to tweak your product presentation without having to resend it each time, guaranteeing that prospects are always seeing the most up-to-date version.
Create your product presentation from template (less effort & better results)
Crafting an outstanding product presentation that captivates your audience can feel like an uphill battle. You have to balance storytelling with data, dazzle with visuals, and still keep it focused and engaging. The pressure is on to deliver an unforgettable experience, and it can be overwhelming.
But what if we told you there's a simpler, better way? These professional product presentation templates are tailored to help you create a remarkable product presentation in less time and with better results. Grab one.
Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.
Found this post useful?
Subscribe to our monthly newsletter.
Get notified as more awesome content goes live.
(No spam, no ads, opt-out whenever)
You've just joined an elite group of people that make the top performing 1% of sales and marketing collateral.
Create your best product presentation to date
Try Storydoc interactive presentation maker for 14 days free (keep any presentation you make forever!)
- PowerPoint Themes
- Latest PowerPoint Templates
- Best PowerPoint Templates
- Free PowerPoint Templates
- Simple PowerPoint Templates
- PowerPoint Backgrounds
- Project Charter
- Project Timeline
- Project Team
- Project Status
- Market Analysis
- Marketing Funnel
- Market Segmentation
- Target Customer
- Marketing Mix
- Digital Marketing Strategy
- Resource Planning
- Employee Onboarding
- Company Profile
- Mission Vision
- Meet The Team
- Problem & Solution
- Business Model
- Business Case
- Business Strategy
- Business Review
- Leadership Team
- Balance Sheet
- Income Statement
- Cash Flow Statement
- Executive Summary
- 30 60 90 Day Plan
- SWOT Analysis
- Flow Charts
- Gantt Charts
- Text Tables
- Google Slides Templates
- Presentation Services
- Ask Us To Make Slides
- Data Visualization Services
- Business Presentation Tips
- PowerPoint Tutorials
- Google Slides Tutorials
- Presentation Resources
Tips To Create A Powerful Product Presentation Plus Examples
Have you ever attended a product presentation that left you feeling underwhelmed and unimpressed? Maybe the speaker was dry and uninspiring, or the product itself didn’t seem all that exciting. Whatever the reason, a lackluster product presentation can be a real letdown.
But what if there was a better way? What if you could create a PowerPoint product presentation that wows your audience and leaves them eager to learn more?
This blog will share some inspiring product presentation examples to help you take your presentations to the next level.
We’ll also provide tips and tricks to help you create an informative and memorable product presentation.
What is a Product Presentation, and why it’s important?
Product presentations are an essential part of any business, as they help showcase the features and benefits of a product to potential customers or investors. A product presentation serves as a means of communication to showcase a product’s noteworthy attributes and advantages. It also exemplifies how the product addresses a specific problem or fulfills a particular requirement.
The importance of product presentations cannot be overstated, as they play a vital role in the success of a product launch or marketing campaign. Here are some reasons why product presentations are so important:
- Captures attention: A well-executed product presentation can capture the attention of potential customers and investors, making them more likely to remember your product and consider investing in it.
- Demonstrates value: A product presentation can effectively demonstrate the value of a product, highlighting how it can solve a particular problem or meet a specific need.
- Builds credibility: A professional and engaging product presentation can help build credibility for your product and brand, making customers more likely to trust and purchase from you.
- Increases sales: A presentation for a product can help increase sales by effectively communicating the features and benefits of a product and convincing potential customers that it is worth their investment.
- Differentiates from competitors: A well-designed presentation can differentiate your product from competitors in the market, highlighting what sets it apart and making it more attractive to potential customers.
Key Elements of a Product Presentation
When it comes to creating a successful new product presentation , there are several vital elements that you should include to ensure your message is clear and compelling. Let’s explore each of these elements in more detail:
Your introduction should capture your audience’s attention and give them a reason to listen. Consider starting with a thought-provoking question, a startling statistic, or a personal anecdote related to the problem your product solves.
This is your chance to give your audience background information about your company , including your mission statement, history, and notable achievements. This helps build credibility and establish trust with your audience.
Clearly define the problem that your product solves and why it’s crucial. Use real-world examples or statistics to help your audience understand the significance of the problem.
Product and Solution
This is the meat of your presentation, where you introduce your product and explain how it solves the problem you just defined. Use clear, concise language and visuals to demonstrate how your product works.
The Promise of Value or Benefits
Elucidate your product’s advantages and potential to enhance your customer’s life quality. Emphasize the distinctive characteristics that differentiate your product from rivals and justify why it’s a valuable investment.
Describe the position of your product in the market and its comparison with similar products. Accentuate your unique selling proposition (USP) and justify why your product is the most suitable option for your intended audience.
Use Cases and Social Proof
Use real-world examples and case studies to demonstrate how your product has helped other customers. Incorporate endorsements or evaluations from contented customers to establish social proof and build trust.
End your presentation with a clear call to action, such as a website or phone number to contact for more information or to make a purchase. Simplify the process for your audience to proceed to the next step.
By including these key elements in your product presentation design , you’ll be well on your way to creating a compelling message that resonates with your audience. So, take the time to carefully craft each element and watch as your product presentation helps drive success for your business.
The 8 Steps Formula To Craft a Powerful Product Presentation
Are you ready to create a product presentation that genuinely captivates your audience and drives success for your business?
A robust product design presentation requires strategic planning, compelling content, and engaging PowerPoint graphics . In this section, we’ll walk you through the eight steps you must follow to create a presentation that showcases your product in the best possible light.
So, let’s dive in and explore the formula for crafting a robust product design presentation that leaves a lasting impression on your audience.
Start with a captivating introduction
Your introduction is your first impression of your audience , so it’s essential to make it count. Consider starting with a story, a surprising statistic, or a thought-provoking question related to your product.
This will aid in captivating your audience and pique their interest in what you have to communicate. You can also use your introduction to outline the key points you’ll cover in your presentation.
Stay on brand
Consistency is key in branding, and your product presentation should reflect your brand’s personality and values. Employ uniform branding components in your presentation, such as colors, fonts, and logos. This will strengthen your brand identity and render your presentation more memorable.
Leverage a product roadmap
A product roadmap can help you showcase your product’s features and benefits in a clear, organized way. Consider using a timeline template or flowchart to highlight critical milestones and show how your product has evolved.
Write promising content
Your content should focus on your product’s benefits rather than just its features. Use clear, concise language and emphasize the value your product can bring to your customers’ lives.
Clarify how your product resolves an issue or fulfills the necessities of your intended audience. You may also employ storytelling techniques to render your content more relatable and captivating.
Use engaging visuals
Visuals are a vital component of any product launch presentation . Utilize top-notch images, videos, and graphics to illustrate your ideas and maintain your audience’s interest.
Ensure your visuals are relevant to your content and support your key messages. In addition, you may use visual aids to separate the text and enhance the visual appeal of your presentation.
Showcase a demo
A live product demo can be a powerful way to showcase your product’s capabilities and build excitement. Consider showing your product in action to help your audience visualize how it works. Keep your demo concise and focused on the key features and benefits.
Share success stories
Use case studies or testimonials from satisfied customers to build social proof and establish credibility. This can assist in persuading your audience that your product is a valuable investment.
Use real examples relevant to your target audience and explain how your product helped solve a problem or achieve a goal.
End in an actionable way
Conclude your presentation with a distinct call to action, such as a website or phone number for further details or to make a purchase. Facilitate your audience in proceeding to the next step and converting them into customers.
You can also use your call to action to reinforce the key benefits of your product and remind your audience why they should choose your product over the competition.
Winning Product Presentation Examples That Convert and Sell
Product strategy deck powerpoint template.
This PowerPoint product strategy deck showcases the product strategy and gives a detailed insight into the customer, product, company, and competition, defining key success metrics and mapping your product vision with user personas, user journeys, and user stories. Product managers can use this deck to showcase their product strategy to senior management or investors.
New Product Presentation
This product presentation can be a great starting point for product managers to create polished and professional product presentations, giving the product an air of credibility and quality.
Such presentations help build trust with potential customers and make them more likely to purchase.
Product Features Presentation
This product presentation deck focuses on the product’s benefits. By highlighting the benefits, the presentation helps the senior management understand how the product will solve customers’ problems or meet their needs. It is crucial to map out product features with benefits to showcase how the product solves customer problems or meets their needs.
It also builds trust with the customer. The presentation shows that the company is transparent and trustworthy by providing accurate and detailed information about the product.
Collection of Product Roadmap templates
The product roadmap template helps demonstrate the product vision and the company’s plans. By showing the product’s development direction, the presentation helps stakeholders understand where it is headed and how it will evolve. This collection offers various ways of showing product roadmap for your product presentation.
Collection of Product Planning
Product Planning is a crucial part of product development. Use a product planning template to showcase a clear direction for the product. It helps to define the product’s goals, target market, and competitive landscape. This clarity can attract potential customers who want to know that the company has a clear plan for the product’s success.
It also illustrates the product development process and how the company plans to bring the product to market. Detailed planning helps build trust with potential customers by demonstrating the company’s well-thought-out product development plan.
Collection of Product Review
A product review template is one of the winning product presentation examples that convert and sell because they help to showcase the product’s features and benefits through the eyes of actual customers. By including customer reviews and testimonials in the product presentation, potential customers can see how others have used and benefited from the product.
This helps build trust and credibility with potential customers, increasing sales and conversions. Additionally, product review templates can help identify improvement areas and provide valuable feedback for the product development team.
Collection Of Product Performance
These winning product performance presentation examples are guaranteed to convert and sell by demonstrating the product’s performance in an eye-catching and engaging way.
Showcasing the product’s impressive performance can build trust and credibility with your audience, leading to increased sales and conversions.
Common mistakes to avoid while delivering a product presentation
Delivering a product presentation can be daunting, but it’s also a chance to exhibit your product and convince prospective customers to invest in it. However, several common mistakes can detract from the effectiveness of your presentation.
From failing to define your presentation goal to not scoping out the presentation venue ahead of time, we’ll cover everything you need to know to deliver a successful product presentation.
Not defining your presentation goal
One of the most prominent mistakes presenters make is not clearly defining the goal of their presentation. Before commencing the creation of your presentation, take some time to ponder on what you aim to accomplish.
Are you trying to persuade investors to fund your product?
Are you showcasing new features to existing customers?
Knowing your goal will help you structure your presentation and focus on the most critical points.
Not preparing enough for the presentation
A lack of preparation can lead to a lackluster presentation. Ensure you allocate ample time to prepare your content and practice your delivery . Practicing your presentation can also assist you in recognizing areas where modifications are required.
Not knowing who your audience is
Understanding your audience is critical to delivering an effective product launch presentation . Make sure you tailor your presentation to the interests and needs of your audience. Researching your audience beforehand can also help you anticipate their questions and concerns.
Not checking if the presentation file is working
Technical difficulties can be a significant distraction during a presentation. Make sure to test your presentation file on the equipment you’ll be using ahead of time to avoid any surprises.
Not scoping out the presentation venue ahead of time
Arriving at the presentation venue without knowing what to expect can add unnecessary stress to your presentation. Visit the venue beforehand to familiarize yourself with the space and equipment.
Too many animations
Although animations can enhance the visual appeal of your presentation, excessively using them can be disruptive. Ensure your animations are relevant to your content and don’t detract from your message. Remember that simplicity and clarity are vital to delivering an effective product presentation.
Wrapping It Up
A product presentation can make or break the success of your product launch. By implementing the key elements we discussed earlier and avoiding common mistakes, you can create a powerful presentation that will wow your audience and leaves a lasting impression.
Remember to maintain your brand image, employ captivating visuals, and exhibit your product’s unique value proposition. Also, do not hesitate to derive inspiration from the remarkable product presentation ideas we provided.
With these tips and a little creativity, you can deliver a presentation that will captivate your audience and drive sales for your product.
People Are Also Reading:
- The Ultimate Guide On 30 60 90 Day Plan For Managers
- 5 Steps To Successful Project Planning
- The Only Business Leadership Roadmap You Need In 2023
- 5+ Successful Case Study Presentation Examples
- How To Write An Effective Executive Summary?
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
- Experience Management
- Product Presentation
Product Presentation: Best practices & templates for success
11 min read
As a product manager, it’s not enough to simply come up with a great product that you know will solve the problems of your customers or give the market something it hasn’t seen before.
One of the key drivers to product success, is how the product is eventually presented to the market. Pitching your product correctly can make a success out of your hardwork. Pitching it wrong, however, can undo months (potentially years of hard work).
In this guide we take a look at the process of product presentation and outline why it’s important to your brand’s long-term success.
What is product presentation?
Product presentation is the process of bringing your product in front of your customers, whether it’s a new product, or an existing product with new features.
As the name suggests, it involves a presentation (product presentation slides) during which you take potential customers through the details of your product, including what it is, how it works, and how it helps to solve their problems.
A successful product presentation will ensure your potential customers know exactly why they should be interested in your new or updated product and can also help your sales team and marketing team with their plans for further product promotion.
Getting your product presentation right is a critical stage and there are several benefits you can generate with a powerful product presentation.
Free eBook: The state of product experience research
Some of these benefits include:
A. Raise more product awareness
Giving a product presentation to potential buyers can generate far more awareness and draw attention to your product. We’ve all seen the slick product presentations by the likes of Apple that are treated as world events.
B. Help your product stand out
Whether you’re looking to entice existing customers with product updates, or establish credibility with new customers, a product presentation can help you stand out above the competition, which is particularly useful if you’re in a competitive or crowded market.
C. Reach a much larger audience
We’ve already mentioned how companies like Apple use product presentations in their marketing strategy. When Apple gives a product presentation or releases new features, it becomes a world-wide event generating interest not just from customers, but from the media.
Generating this wider media interest has many benefits and can create even more hype about your product among current customers and potential customers.
Getting your company name out in the media will help keep you front of mind when customers come to purchase – which is exactly where you want to be.
D. Generate more sales and revenue
Ultimately your product presentation is a sales presentation that sales teams can use to move buyers towards purchasing by demonstrating your product quality and providing specific product details directly to your audience.
What is the purpose of product presentation?
While product presentations can by used as sales presentations, they provide a specific purpose for product managers to help customers understand exactly why they should be interested in your product and what it can do for them.
It also provides an opportunity to be clear about what makes your product unique, but it also helps you tell the story of your product and help make a connection between the product and your customers.
We’ve all heard Simon Sinek’s “Start with Why” presentation, this is what your product presentation can do.
It can help customers understand why you do what you do, and provide specific examples of why your product solves their challenges.
Examples of effective product presentations
Effective product presentations can be different from company to company, but many follow the same template and will include many of the same elements.
The best product presentations will include details like:
1. Your company overview
Give customers some background and an idea of who you are as a company and why you do the things you do.
2. The problem you solve
Whether you solve a new problem or solve similar problems but in a better way, you need to be absolutely clear how you meet your customer needs and solve the problems in the market.
3. What the product is
This is your chance to outline all the benefits, features and other details of your latest product. The information you give here will help build trust with customers and increase the chances of them making a purchase.
4. Case studies
If you already developed social proof for your product with customers, then you should include details of this in your product presentation. If you can include testimonials or other instances to demonstrate how your product works, include them.
5. Call to action
Remember, your product presentation can work like a sales presentation (although it will be more focussed on the product and features than a sales presentation) so you should use a call to action to encourage customers to complete an action, like a purchase.
Here are a few examples of effective product presentations we’ve seen:
Samsung galaxy note8.
Samsung made great use of visual aids and entertainment to introduce the new Samsung Galaxy Note8 in this product presentation. This goes to show that while you can be effective with a product powerpoint presentation, adding a bit of extra spark can set you apart:
AirBnB’s product presentation is a textbook example of a presentation template that hits all the main points of a great product presentation.
AirBnB keep their product presentation simple, outlining very clearly the problem they solve, where they see themselves positioned in the marketplace, and exactly how the product works.
They also include many figures for revenue, the key benefits they offer and clear use cases when their product would be used.
Tesla is becoming as synonymous with brilliant product presentations as Apple and the presentation of the company’s Roadster was a great example.
All the features were on full display and the audience were given the real sense they were looking at a genuine market disruptor.
Apple 2008 MacBook Air
Of course it wouldn’t be right to have a guide about product presentation and not include the company that has revolutionised this product focussed sales pitch.
The MacBook Air product presentation tagline There’s something in the air makes sense completely in the brand guidelines of Apple too.
It creates a story around the product before diving into the details.
What not to do with your product presentation
Of course, while your product presentation slides can get your foot in the door with customers, they can just as easily end with the door slamming in your face if you get it wrong.
And there’s plenty of examples of what you shouldn’t do in a product presentation:
Ignore brand guidelines
Remember, you want customers to associate your brand along side your product so they think of both synonymously. If you prepare a product presentation that jumps around in styles and themes, you’ll risk confusing customers.
Using too much information
There’s nothing worse than a product powerpoint presentation with big blocks of text that are hard to understand. It’s not just powerpoint slides that can be a problem of course. While it’s important to give customers information in your product presentations, the key is to give them the relevant information.
Cramming in too much risks them losing the key points.
Having a boring presentation template
We’ve shown with AirBnB’s product presentation that a pdf format and a slide deck outlining the key product details, and a clear product roadmap make for an effective presentation.
That can work when you don’t have a physical product.
But as we’ve also seen with the likes of Apple, Tesla and Samsung, if you have a physical product, use it to your best advantage.
Make it all about you
This might sound counterintuitive when talking about your product, but the only reason customers are going to care about it is because they get something out of it. Be clear what’s in it for them, and also try to include them in your product presentation. If you can engage your audience and make your product presentation more interactive there’s a great chance it will stand out.
Product presentation templates
Your product presentation should be a reflection of your individual brand and product, but a product presentation template can help get you started, and there are plenty available:
Make product presentations easy with Qualtrics
Your product presentations can make or break years of work, but they don’t have to be stressful to put together, especially with Qualtrics.
With our product dashboards , you have everything you need in one place.
Product management 15 min read, request demo.
Ready to learn more about Qualtrics?
- Scroll to top
How we create awesome product presentations.
Learn how to pitch your product with passion and persuasion . This is how we create awesome product presentations and how you can too.
As a Product Manager, you’ve been deeply involved in the development of your product since it was just a twinkle in your eye. You’ve seen its initial prototypes, watched it stumble to take those first steps into early user testing, experienced the heartbreak of failures and the exhilaration of positive customer feedback. Surely, once the product is ready to fly the nest and get out into the market, all the hard work is done and you should be able to just watch it leave, like a proud parent?
Unfortunately, you can’t rest just yet, you’d be missing one of the most important parts of your journey. It’s time to present your baby to the world, like Rafiki proudly thrusting Simba over the edge of Pride Rock. Don’t let all your weeks, months and years of hard work crumble to nothing out in the big, bad world due to a poorly-communicated product presentation.
By making sure your product presentation hits three key pillars of persuasion, you’re guaranteed to give your product the best start in life, setting it up for a successful future.
1. Lead with emotion in your product presentation
Tell a story.
Stories are the most powerful way of communicating information in your product presentation. They help to engage your audience on an emotional and intellectual level, which is far more powerful than just info-dumping lists of facts and figures. Even the most hard-nosed, data-driven audiences can’t resist a good story.
The very nature of the product presentation is a prime storytelling opportunity. You’re introducing something new, so you can craft a narrative of change. And there’s bound to be a compelling story or two in the development of your product. Get your audience involved with your product emotionally by transferring the very purpose of its conception through story.
Implement a narrative structure with a clear beginning, middle and end. This way you can clearly demonstrate the difference your product will make. Begin by talking about the current state of affairs, introduce conflict by talking about problems that your customers face, then end by introducing a brighter vision of the future with your product as the solution.
Can I help you?
Just like all proud parents, you want to position your product as the hero of this tale. But your audience wants to know how this change is going to help the end-user and, in turn, improve their own lives. A great product is built to solve the problems of its customers, and developed to perfection because you know them intimately. You’ve talked to your customers, you’ve listened to their feedback and their struggles. You’ve already done the hard work.
Don’t forget about the real people who drove you to develop your product, when it comes to presenting it. If you know them so well, you should be able to craft a product presentation that tells the story from their point of view. Paint a picture of who they are to create an emotional connection with your audience. What are their goals, dreams, aspirations? Take your audience on a journey through the eyes of the customer and invoke the same emotions in your audience as your product does in them.
Find your why
Businesses don’t generate loyalty based on what they do or how they do it. Selling through features just isn’t enough, consumers want to buy from businesses that believe what they believe.
By moving the focus away from the features, benefits, facts and figures, and leading with customer-centric storytelling, you can connect with beliefs and emotions and change the buying behaviours of your audience. Instead of approaching your audience with the facts, try thinking about what they believe and what they really want, and show them how this aligns with your own beliefs and how you can get them to where they want to be.
“If two products have the same features, the one that appeals to an emotional need will be chosen.” Nancy Duarte, Resonate
2. Support your product presentation with fact
Now that emotional storytelling has got them hooked, prove to your audience that this isn’t fiction.
Real customer results
As a successful Product Manager, you know the importance of sourcing quality feedback when it comes to developing your product, ready for market. The ability to capture market feedback and translate it into a coherent vision is why you’re so good at what you do. Don’t underestimate the impact of using this feedback early in your product presentation as well.
To paraphrase Jeff Bezos , nothing flattens a hierarchy like customer feedback. The audience may be willing to overlook your opinion, but they can’t ignore the opinions of the people using the product.
Real-world examples of how your product is being used provide powerful storytelling opportunities. You can take advantage of them to demonstrate how it’s a better alternative to the competition and prove that it works.
Paint by numbers
We know you haven’t got your product to market without accumulating reams and reams of data, relating to every feature, every prototype, every spin around the block. This quantitative information is an important part of any communication collateral that aims to persuade, presentations included. But how you choose to visualise your data is the difference between high-impact factual messaging, and lulling your audience into a deep slumber.
Numbers on their own are abstract and difficult to understand. They have little semantic meaning, so you can forget about pasting Excel sheets onto your slides. However, our brains can process and extract visual meaning at an astounding rate, so using graphics to represent data just makes sense. Bring your data to life with out-of-the-box visualisation, key stats, infographics and icons. Retention of data increases dramatically when people can ‘see the numbers’.
Keep it clear
You know this product inside out, and you’re proud to be representing your team’s hard work in front of potential retailers. There are so many incredible features that you want to shout about, but don’t let yourself get carried away. Just because you’re excited about each and every success, doesn’t mean they will be. Instead, ask yourself “why should the audience care?” and strip away any messaging that doesn’t pass the test.
In order to be persuaded, they first need to understand what you’re saying, and then they need to remember it. Firing out a hundred pieces of information a minute is not going to achieve either of these objectives. Keep your product presentation to one idea per slide, and allow time for each message to sink in before you move on.
Try to deliver each unit of information in the clearest and simplest way possible, even if you’re talking to experts. The less cognitive energy your audience needs to expel in order to understand, the better they’ll feel about your presentation. Don’t make them work hard for it, because they won’t.
Your slide design can help here as well. Use minimal text set against powerful, relevant images that match the quality of your product. Maintain consistent use of colour throughout to reduce distractions and keep things uniform. Also, employ subtle animations and transitions to explain processes and help your information flow along naturally.
3. Build trust
Getting ahead of the game.
Persuasion starts before you even open your mouth. Credibility comes down to trust; both in the speaker and in the organisation. If you haven’t established yourself as an authority, you’ve lost before you’ve even begun.
Modern-day influencers like Seth Godin and Neil Patel have spent years regularly putting out valuable content to establish this authority. Make sure you’re communicating your expertise to the world, outside of your presentations. Write articles, contribute to industry discussions, get your voice heard and show you know what you’re talking about.
Delivering credible product presentations is more than showing up on the day with a great set of slides.
But, of course, there is a lot you can do to establish credibility and trust when you’re stood in front of your audience.
Personal trust can be established in multiple ways, but it can also be hindered in multiple ways. So, how can you make your audience trust you? It’s not just a case of telling an audience that you know what you’re talking about, and they should trust what you say. It’s how well you convince them that you’re qualified to speak on the subject.
First, forget about selling. Think back to the last time you were buying a car or trialling a gym membership. Did you feel as though the sales representative really had your best interests at heart? Or were you just a means to hitting a sales target? If your audience smells desperation or selfish motivation in your pitch, they won’t believe that your product really is the answers to all their prayers, and all your credibility will disappear. Instead, remember your purpose and remember why you’re really there.
Present your credentials . This doesn’t mean running through your entire CV or LinkedIn profile. Show that you are qualified, but don’t brag. Expertise is more than just a list of achievements, you can communicate your confidence and authority through your actions. Your voice, gestures, expressions and movement all add to a complete communication of credibility.
Show your connection with others. Having the endorsement of other people or organisations that are established as trustworthy, will enhance your credibility in return. You can do this through awards and accreditations, as well as testimonials and case studies. Reinforce competence by letting other companies, that your audience already trusts, shout about their experience with you.
Deliver your product presentation with passion
You’ve developed your product with passion, so don’t lose it when you stand in front of an audience. As the product’s owner, you’re closer to product than anyone else. Use the fact that you genuinely care about its success to your advantage and speak from the heart.
Audiences are extremely perceptive to authenticity. If they don’t trust in your genuine belief in your product, they won’t trust anything else you have to say.
At Hype Presentations , we don’t hire people who love PowerPoint. In fact, most of our team won’t have touched PowerPoint since school when they walk through the studio doors. We hire people who love a challenge and have the enthusiasm to find something they love about PowerPoint.
That’s the secret. Authentic, undeniable passion is what makes us experts in our field.
Whatever your product, focus on finding your unique angle, the story you’re passionate about, and speak to your audience, authentically, from this viewpoint.
Check you’ve ticked all three boxes
By leading with stories that trigger an emotional response, backed up with easy-to-absorb data and facts, and communicated with credibility, you’re sure to paint your product in the best light and show your audience that their beliefs align with yours.
And if you only remember one thing from this article, let it be to find your passion within your presentation.
A product presentation example by Hype Presentations
Full product presentation case study
- Posted by hypepresentations
How we create custom PowerPoint templates.
A custom PowerPoint template could be just what your whole team needs...
Product Presentation – Ultimate Guide with Best Examples to Learn From in 2023
Ellie Tran • 21 Aug 2023 • 14 min read
The headlines below are just a tiny part of what you can find in the media just a couple of days after these brands delivered their product presentation . They all made it a success.
- ‘ Tesla’s next-gen Roadster stole the show from the electric truck ’, Electrek .
- ‘ Moz unveils Moz Group, new product ideas at MozCon ’, PR Newswire .
- ‘ 5 mind-boggling tech sneaks from Adobe Max 2020 ’, Creative Bloq .
So, what did they do both on stage and behind the scenes? How did they do it? And how can you nail your own product presentation just like them?
If you’re looking for answers to these questions, you’re in the right place. Take a look at the full guide for how to make a successful product presentation.
Ready to dive in? Let’s get started!
Table of Contents
What is a product presentation.
- Why Is It Important?
- 9 Things in the Outline
- 6 Steps to Host
In A Few Words…
Frequently asked questions, tips from ahaslides.
- Marketing presentation
- Business presentation
Start in seconds.
Get free templates for your next interactive presentation. Sign up for free and take what you want from the template library!
A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to get to know more about it.
In this type of presentation , you’ll take your audience through what it is, how it works, and how it helps solve their problems.
For example, the Tinder pitch deck and Tesla’s Roadster launch are both fascinating product presentations used in different ways. The former presented their product idea and the latter unveiled their final product .
So, who will you present for? As you can do this kind of presentation at different stages while developing your product, there are some common groups of audience:
- Board of directors, shareholders/investors – To this group, typically you’ll pitch a new idea to ask for approval before the whole team starts working on it.
- Colleagues – You can show a trial or beta version of the new product to other members of your company and collect their feedback.
- The public, potential & current customers – This can be a product launch, which shows your target audience everything they need to know about the product.
The person in charge of presenting is actually quite flexible and not necessarily the same one or role in every situation. That could be a product manager, a business analyst, a sales/customer success manager or even the CEO. At times, more than one person can be hosting this product presentation.
Why Is Product Presentation Examples Important?
A product presentation gives your audience a closer look at and deeper understanding of the product, how it works and what values it can bring. Here are some more benefits that this presentation can offer you:
- Raise awareness and grab more attention – By hosting an event like this, more people will know about your company and product. For example, Adobe hosts MAX (a creativity conference to announce innovations) in the same format every year, which helps to build the hype around their products.
- Stand out in the cutthroat market – Having great products isn’t enough as your company is in a tight race against other competitors. A product presentation helps set you apart from them.
- Leave a deeper impression on your potential customers – Give them another reason to remember your product. Maybe when they’re on the go and see something similar to what you’ve presented, it would ring a bell for them.
- A source for external PR – Ever noticed how Moz dominates the media coverage after their annual professional ‘marketing camp’ MozCon? CEO at the WhenIPost guest posting agency says: “You can get the source of external PR (but to a lesser extent, of course) by building better relationships with the press, your potential and current customers as well as other stakeholders.”
- Boost sales and revenue – When more people have the chance to know about your products, it can bring you more customers, which also means more revenue.
9 Things in a Product Presentation Outline
To put it simply, a product presentation often involves a talk and slideshows (with visual aids like videos and images) to describe the features, benefits, market fit, and other relevant details of your product.
Let’s take a quick tour of a typical product presentation 👇
- Company Information
- Product Information
- Benefits of the Product
- Positioning Map
- Examples and Testimonials
- Call to Action
#1 – Introduction
An introduction is the first impression people have of your product presentation, that’s why you should start strong and show people what they can expect to hear.
It’s never easy to blow the audience’s mind with an introduction ( but you still can) . So at least, try to get the ball rolling with something clear and simple, like introducing yourself in a friendly, natural and personal way ( here’s how ). A great start can boost your confidence to nail the rest of your presentation.
If you want to make this product presentation super-duper clear, you can give your audience a preview of what they’re going to see. This way, they will know how to follow better and not miss any important points.
#3 – Company Information
Again, you don’t need this part in every one of your product presentations, but it’s best to give the newcomers an overview of your company. This is so they can know a bit about your team, the field your company is working in or your mission before digging deeper into the product.
#4 – Product Introduction
The star of the show is here 🌟 It’s the main and most important section of your product presentation. In this part, you need to present and highlight your product in a way that wows the whole crowd.
There are many approaches when it comes to introducing your product to the crowd, but one of the most common and effective is the problem-solution method .
As your team has invested massive amounts of time in developing your product to meet the market’s demands, it’s essential to prove to your audience that this product can solve their problems.
Do some research, discover your customers’ pain points, list out some potential consequences and here comes a hero to the rescue 🦸 Emphasise that your product can do wonders for the situation and make it shine bright like a diamond, just like how Tinder did in their pitch deck many years ago.
You might give other approaches a try when presenting your product. Talking about its strengths and opportunities, which can be taken out from the familiar SWOT analysis , probably works well too.
Or you can answer the 5W1H questions to tell your customers all the basics of it. Try using a starbursting diagram , an illustration of these questions, to help you delve more deeply into your product.
#5 – Benefits of the Product
What else can your product do, aside from solving that particular problem?
What values can it bring to your customers and the community?
Is it a game-changer?
How is it different from other decent similar products on the market?
After grabbing the audience’s attention on your product, poke into all the good things that it can bring about. It’s also vital to spotlight your product’s unique selling point to distinguish it from others. Your potential customers can then have a deeper understanding of what it can do for them and why they should use this product.
#6 – Positioning Map
A positioning map, which tells people the position of your product or service in the market compared to competitors, can help your company stand out in a product pitch. It also acts as a takeaway after laying out all the descriptions and benefits of your product and saves people from getting lost in loads of information.
If a positioning map doesn’t fit your product, you can choose to present a perceptual map, which illustrates how the consumers perceive your product or service.
In both of these maps, your brand or product is rated based on 2 criteria (or variables). It can be quality, price, features, safety, reliability and so on, depending on the type of product and the field it’s in.
#7 – Real-Life Product launch Presentation Examples and Testimonials
Everything you’ve said to your audience so far can sound like theories that go in one ear and out the other. That’s why there should always be a section of examples and testimonials to put the product in its real setting and etch it into the memories of your audience.
And if possible, let them see it in person or interact with the new product right away; it’ll leave a lasting impression on them. To make it more engaging, you should use more visuals on your slides during this phase, such as pictures or videos of people using, reviewing the product or mentioning it on social media.
✅ We have some real-life examples for you too!
#8 – Call to Action
Your call to action is something you say to encourage people to do something . It actually depends on who your audience is and what you want to achieve. Not everyone writes it on their face or says something directly like ‘ you should use it ’ to persuade people to purchase their product, right?
Of course, it’s still crucial to tell people what you expect them to do in a few short sentences.
#9 – Conclusion
Don’t let all your effort from the beginning stop in the middle of nowhere. Reinforce your key points and end your product presentation with a quick recap or something memorable (in a positive way).
Quite a huge load of work. 😵 Sit tight; we’ll walk you through everything in the simplest way possible to get you prepared.
6 Steps to Host a Product Presentation
Now you get what should be included in your product presentation, it’s time to start making one. But from where? Should you jump right into the first part of the stuff we outlined above?
The outline is a roadmap for what you will say, not what you will do to prepare. When there are a lot of things that need to be done, it can easily get you into a mess. So, check out this step-by-step guide to keep yourself from feeling overwhelmed!
- Set your goals
- Define audience needs
- Make an outline & prepare your content
- Choose a presenting tool & design your presentation
- Anticipate questions & prepare the answers
- Practice, practice, practice
#1 – Set your goals
You can define your goals based on who your audience members are and the purposes of your product presentation. These two factors also are your background to establish the style you’re going for and the way you present everything.
To make your goals more clear and achievable, set them based on the SMART diagram.
For example , at AhaSlides, we have product presentations among our big team quite often. Let’s imagine we’re having another one real soon and we need to set a SMART goal.
Here’s Chloe, our Business Analyst 👩💻 She wants to announce a recently developed feature to her colleagues.
Her audience is made up of colleagues who don’t directly build the product, like the ones from the marketing and customer success teams. This means that they’re not experts in data, coding or software engineering, etc.
You might think of a general goal, such as ‘everyone understands thoroughly about the developed feature’. But this is pretty vague and ambiguous, right?
Here’s the SMART goal for this product presentation:
- S (Specific) – State what you want to achieve and how to do so in a clear and detailed way.
🎯 Ensure that marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and data charts.
- M (Measurable) – You need to know how to measure your goals afterwards. Numbers, figures or data can be of great help here.
🎯 Ensure that 100% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts (i.e. conversion rate, activation rate & daily active user).
- A (Attainable) – Your goal can be challenging, but don’t make it impossible. It should encourage you and your team to try and achieve the goal, not put it totally out of reach.
🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts.
- R (Relevant) – Have a look at the big picture and check whether what you’re planning on doing will hit your goals directly. Try to answer why you need these goals (or even the 5 whys ) to ensure everything is as relevant as possible.
🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. Because when these members know the feature well, they can make proper social media announcements and assist our customers better, which helps us build stronger relationships with customers.
- T (Time-bound) – There should be a deadline or a time frame to keep track of everything (and steer clear of any tiny bit of procrastination). When you finish this step, you’ll have the ultimate goal:
🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values before the end of this week by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. This way, they can further work with our customers and maintain customer loyalty.
A goal can get quite big and sometimes make you feel too much. Remember, you don’t have to write down every part of your goal down; try and write it into one sentence and keep the remainder of it in mind.
You can also consider chunking down a long goal into smaller objectives to do one by one.
#2 – Define audience needs
If you want your audience to stay focused and engaged in your presentation, you need to give them what they want to hear. Think about their expectations, what they need to know and what can keep them following your talk.
First thing first, you should discover their pain points via data, social media, research or any other reliable sources to have a solid background on the things you definitely need to mention in your product presentation.
In this step, you should sit down with your team and work together (maybe try a group brainstorming session) to develop more ideas. Even though only a few people will be presenting the product, all the team members will still prepare everything together and will need to be on the same page.
There are some questions you can ask to understand their needs:
- What are they like?
- Why are they here?
- What keeps them up at night?
- How can you solve their problems?
- What do you want them to do?
- See more questions here .
#3 – Make an outline & prepare your content
When you know what you should say, it’s time to draft the main points to have everything in hand. A careful and coherent outline helps you stay on track and avoid overlooking anything or going too deep into a particular part. With this, you can have better flow and a good sense of time management, which also means fewer chances to go off-topic or deliver a wordy, rambling speech.
After finishing your outline, go through each point and decide exactly what you want to show your audience in that section, including images, videos, props or even sounding and lighting arrangements, and prepare them. Make a checklist to ensure that you and your team won’t forget anything.
#4 – Choose a presenting tool & design your presentation
Talking is not enough on its own, especially in a product presentation. That’s why you should give the audience something to look at, and maybe interact with, in order to liven up the room.
With slide decks, it’s not that easy to create something aesthetically pleasing or to create content that is interactive for your audience. Many online tools offer you some help with the heavy lifting of making, designing and customising an appealing presentation.
You can have a look at AhaSlides to create a more creative product presentation compared to using traditional PowerPoint. Besides slides with your content, you can try adding interactive activities that your audience can join easily with just their phones. They can submit their own responses to live word clouds, polls, brainstorming sessions, Q&As and more.
💡Looking for more PowerPoint alternatives? Check them out in this article .
#5 – Anticipate questions & prepare the answers
Your participants, or maybe the press, can ask some questions during your Q&A session (if you have one) or sometime after that. It would be really awkward if you couldn’t answer all questions related to the product that you’ve created, so try your best to avoid that situation.
It’s a good practice to put yourself in the audience’s shoes and look at everything from their perspective. The whole team can imagine being the audience members in that pitch and predicting what the crowd will ask, and then finding the best way to answer those questions.
#6 – Practice, practice, practice
The old saying still rings true: practice makes perfect. Practice speaking and rehearse a few times before the event takes place to make sure that your presentation is smooth.
You can ask a few colleagues to be your first audience and collect their feedback to revise your content and polish your presentation skills. Remember to have at least one rehearsal with all your slideshows, effects, lighting and sound system too.
5 Product Presentation Examples
Many giant companies have delivered great product presentations throughout the years. Here are some great real-life success stories and the tips we can learn from them.
#1 – Samsung & the way they started the presentation
Imagine sitting in a dark room, staring at the space in front of your eyes and boom! The light, the sounds, and the visuals hit all your senses directly. It’s loud, it’s eye-catching, and it’s satisfying. That is how Samsung made great use of video and visual effects to begin their Galaxy Note8 product presentation.
Alongside videos, there are many ways to start , like asking an intriguing question, telling a compelling story or using performance. If you can’t come up with any of these, don’t try too hard, just keep it short and sweet.
Takeaway: Start your presentation on a high note.
#2 – Tinder & how they laid out problems
As you’re presenting your product to ‘sell’ them to a cohort of people, it’s important to find out the thorns in their side.
Tinder, with their first pitch deck back in 2012 under the very first name Match Box, successfully pointed out a big pain point for their potential customers. Then they pledged that they could provide the perfect solution. It’s simple, impressive and can’t be any more entertaining.
Takeaway: Find the true problem, be the best solution and drive your points home!
#3 – Airbnb & how they let the numbers speak
Airbnb also used the problem-solution tactic in the pitch deck that granted this start-up a $600,000 investment a year after it first launched. A significant thing that you can notice is they used quite a lot of numbers in their presentation. They brought to the table a pitch that investors couldn’t say no to, in which they let their data gain trust from the audience.
Takeaway: Remember to include data and make it big & bold.
#4 – Tesla & their Roadster appearance
Elon Musk might not be one of the best presenters out there, but he definitely knew how to wow the whole world and his audience during Tesla’s product presentation.
At the Roadster launch event, after a few seconds of impressive visuals and sounds, this new classy electric car appeared in style and took the stage to cheers from the crowd. There was nothing else on stage (except for Musk) and all eyes were on the new Roadster.
Takeaway: Give your product a lot of spotlights ( literally ) and make good use of effects.
#5 – Apple & the tagline for Macbook Air presentation in 2008
There’s something in the Air.
This was the first thing Steve Jobs said at MacWorld 2008. That simple sentence hinted at the Macbook Air and immediately caught everyone’s attention.
Having a tagline reminds people of your product’s characteristics. You can say that tagline right at the beginning like Steve Jobs did, or let it appear a few times throughout the event.
Takeaway: Find a tagline or slogan that represents your brand and product.
Other Product Presentation Tips
🎨 Stick to one slide theme – Make your slides uniform and follow your brand guidelines. It’s a good way to promote your company’s branding.
😵 Don’t cram too much information on your slides – Keep things neat and clean, and don’t put walls of text on your slide. You can try the 10/20/30 rule : have a maximum of 10 slides; maximum length of 20 minutes; have a minimum font size of 30.
🌟 Know your style and delivery – Your style, body language and tone of voice matter greatly. Steve Jobs and Tim Cook had different styles on stage, but they all nailed their Apple product presentations. Be yourself, everyone else is already taken!
🌷 Add more visual aids – Some pictures, videos or gifs can help you grab people’s attention. Make sure that your slides also focus on the visuals, rather than overfilling them with text and data.
📱 Make it interactive – 68% of people said they remember interactive presentations longer. Engage with your audience and turn your presentation into a two-way conversation. Using an online tool with exciting interactivities could be another great idea to get your crowd pumped up.
Feeling snowed under with all the information in this article?
There are a lot of things to do when presenting your product, whether it’s in the form of an idea, a beta version or a ready-to-release one. Remember to highlight the most important benefits that it can bring and how it helps people solve their problems.
If you forget anything, head to the step-by-step guide or reread some key takeaways from the product presentation examples of behemoths like Tinder, Airbnb, Tesla, etc. and give yourself more motivation to make yours a massive success.
Got a question? We've got answers.
Why product presentation is important?
What a good product presentation should be.
A lifelong learner, a traveller and content creator eager to explore the best of both worlds: the real and virtual one full of interactive activities with AhaSlides.