• EXPLORE Coupons Tech Help Pro Random Article About Us Quizzes Request a New Article Community Dashboard This Or That Game Popular Categories Arts and Entertainment Artwork Books Movies Computers and Electronics Computers Phone Skills Technology Hacks Health Men's Health Mental Health Women's Health Relationships Dating Love Relationship Issues Hobbies and Crafts Crafts Drawing Games Education & Communication Communication Skills Personal Development Studying Personal Care and Style Fashion Hair Care Personal Hygiene Youth Personal Care School Stuff Dating All Categories Arts and Entertainment Finance and Business Home and Garden Relationship Quizzes Cars & Other Vehicles Food and Entertaining Personal Care and Style Sports and Fitness Computers and Electronics Health Pets and Animals Travel Education & Communication Hobbies and Crafts Philosophy and Religion Work World Family Life Holidays and Traditions Relationships Youth
  • EDIT Edit this Article
  • PRO Courses Guides New Tech Help Pro Expert Videos About wikiHow Pro Upgrade Sign In
  • Browse Articles
  • Learn Something New
  • This Or That Game New
  • Train Your Brain
  • Explore More
  • Support wikiHow
  • About wikiHow
  • H&M Coupons
  • Hotwire Promo Codes
  • StubHub Discount Codes
  • Ashley Furniture Coupons
  • Blue Nile Promo Codes
  • NordVPN Coupons
  • Samsung Promo Codes
  • Chewy Promo Codes
  • Ulta Coupons
  • Vistaprint Promo Codes
  • Shutterfly Promo Codes
  • DoorDash Promo Codes
  • Office Depot Coupons
  • adidas Promo Codes
  • Home Depot Coupons
  • DSW Coupons
  • Bed Bath and Beyond Coupons
  • Lowe's Coupons
  • Surfshark Coupons
  • Nordstrom Coupons
  • Walmart Promo Codes
  • Dick's Sporting Goods Coupons
  • Fanatics Coupons
  • Edible Arrangements Coupons
  • eBay Coupons
  • Log in / Sign up
  • Education and Communications
  • Critical Reviews

How to Write a Review

Last Updated: May 19, 2023 References Approved

wikiHow is a “wiki,” similar to Wikipedia, which means that many of our articles are co-written by multiple authors. To create this article, 61 people, some anonymous, worked to edit and improve it over time. There are 7 references cited in this article, which can be found at the bottom of the page. wikiHow marks an article as reader-approved once it receives enough positive feedback. This article received 23 testimonials and 82% of readers who voted found it helpful, earning it our reader-approved status. This article has been viewed 762,575 times. Learn more...

From books and movies to plumbers and hotels, reviewing a product or service can be a useful skill. Reviews allow a consumer to share their opinion of a product or service, and others can glean information from that review to make an informed decision about whether or not to try out the product or service.

Trying Out the Product or Service

Image titled Sell Clothes on ThredUp Step 14

Organizing Your Review

Image titled Write a Review Step 4

  • Check the deadline too, especially if the review is for something timely, like a movie, album or book. Your review should coincide with the release of these types of items.

Image titled Write a Review Step 5

  • This works especially well for a book or movie review, where you might pick out a particular theme and write your review around that theme.

Image titled Write a Review Step 6

  • If you are writing for a more general audience, assume that some readers will need more explanation about certain references or terms you use.

Writing Your Review

Image titled Write a Review Step 7

  • If it’s a movie or book, don’t spend your entire review summarizing the plot. There’s no need to give the entire story. Just a brief overview in 1-2 sentences will suffice.

Image titled Write a Review Step 8

  • Some reviews are written in different formats, even as poems or haiku. Other reviews are tongue-in-cheek, conveying the facts in a humorous way.

Image titled Write a Review Step 17

Finalizing Your Review

Image titled Write a Review Step 18

  • If you’re submitting your review to a website like Yelp or Amazon, follow their review guidelines to ensure that your review will be accepted and posted. [8] X Research source

Review Template and Examples

how to write one review

Community Q&A

Community Answer

Video . By using this service, some information may be shared with YouTube.

  • Include a “spoiler alert” warning if your review gives away the plot of a movie or book. Forewarn readers so they can decide if they want to read your review or not. Thanks Helpful 0 Not Helpful 0

how to write one review

  • Don’t write malicious or untrue things in a review. There have been cases in which businesses have sued reviewers over comments made in reviews, citing defamation. If your review is fair and truthful, then you shouldn’t have to worry about defamation claims against you. Thanks Helpful 2 Not Helpful 0

You Might Also Like

Write a Movie Review

  • ↑ https://support.trustpilot.com/hc/en-us/articles/4408786435090-How-to-take-photos-and-videos-for-product-reviews
  • ↑ https://www.grammarly.com/blog/how-to-write-review/
  • ↑ https://support.trustpilot.com/hc/en-us/articles/223402108--8-tips-for-writing-great-customer-reviews#be-detailed-specific-and-honest-2
  • ↑ http://www.yelp.com/guidelines
  • ↑ http://www.nytimes.com/2014/11/30/business/the-art-of-the-amateur-online-review.html
  • ↑ https://support.trustpilot.com/hc/en-us/articles/223402108--8-tips-for-writing-great-customer-reviews#proofread-your-review-7

About This Article

To write a review, start by taking detailed notes while you try out the product or service so you will have specific things to comment on. Start writing your review by briefly describing or summarizing your experience. Then, use complete sentences to add in details and don't be afraid to use descriptive words like "decadent," or "astonishing." Feel free to also include pictures to your review, if you want. Make sure to be honest and fair about your experience as well so businesses will want your opinions in the future. To learn how to finalize and submit your review, keep reading! Did this summary help you? Yes No

  • Send fan mail to authors

Reader Success Stories

Carol O'Banion

Carol O'Banion

May 27, 2016

Did this article help you?

Carol O'Banion

Jeyashrri Saravanan

May 11, 2016

Niomi Lewis

Niomi Lewis

May 19, 2017

Mihai Chis

Apr 14, 2017

Amir R.

Featured Articles

Prepare for Chemotherapy

Trending Articles

Which Feminine Archetype Am I Quiz

Watch Articles

Make Crispy Cookies

  • Terms of Use
  • Privacy Policy
  • Do Not Sell or Share My Info
  • Not Selling Info

Get all the best how-tos!

Sign up for wikiHow's weekly email newsletter

  • Help Center
  • Local Guides
  • Privacy Policy
  • Terms of Service
  • Submit feedback

Learn more about Google Maps COVID-19 updates .

Tips for writing great reviews

Writing great reviews will increase the likelihood that your review will get published, and helps others discover the places that are just right for them. Here are a few tips:

  • Be informative and insightful: Be specific and relevant to the place you’re reviewing, and describe what other visitors are likely to experience. Highlight what makes the place special, and try to share something unique and new. 
  • Be authentic: Review your own experience, and explain what the place was like and the service you received. Try to be as accurate as possible, and include both the positive and negative aspects of your visit.
  • Be respectful: Business owners often use feedback to improve their offerings. Even if you’re frustrated, make sure your criticism is constructive. Additionally, please avoid profanity.
  • Write with style: Check your spelling and grammar, and avoid excessive capitalization and punctuation. In general, a paragraph is a great length for a review. 
  • Avoid personal and professional information: Do not include the phone numbers or URLs of other businesses in your reviews. Additionally, do not write reviews for places where you are currently or formerly, an employee.
  • Avoid general commentary: Certain locations may become the subject of larger public debate or conversation due to recent news coverage or current events. While we respect and value your opinion, Local Reviews are not meant for social or political commentary. Forums, like blogs or social networks, are much more appropriate for those types of conversations. Please write about your firsthand experience with the place and not general commentary on the place in relation to recent news.

Make sure you’ve also read our review content policy .

Showing top 0 results 0 results found

How to write a powerful product review in 8 simple steps.

how to write one review

  • Post on Twitter
  • Share on Facebook
  • Post on LinkedIn
  • Post on Reddit
  • copy-button#copy track#send" data-controller="track" data-track-category="LiveChat Partners Blog" data-track-action="Share" data-track-label="Copy link" > Copy link to clipboard Link copied to clipboard https://partners.livechat.com/blog/how-to-write-a-product-review/

Think about your buying habits for a while.

Normally, the higher the price (or the more crucial to your well-being a given product is), the harder you strive to make sure your choice is the only right decision. To feel confident about the purchase, you look for solid proof of the product’s quality.

And it doesn’t matter what that purchase might be — whether it’s food, books, kitchenware, vacation rentals, or even dog toys - you always check out online reviews .

OK, now switch perspectives. This time you aren’t a buyer but a seller — or, even better — a promoter of a given product. A reviewer, to be specific. Here is a simple fact any marketer (or blogger or website owner) should take to heart:

No matter what you are trying to sell — one of the easiest ways to make money on your blog is by writing great product reviews. The question is: how to write a product review that actually gives people value?

But first: what are product reviews?

A product review is an evaluation of a product that shares the reviewer's opinion about its features, performance, quality, and overall value. The purpose of a product review is to provide potential buyers with a detailed and honest assessment of a product to help them make an informed decision before making a purchase.

A product review can include information such as the product's specifications, its benefits and drawbacks, and comparisons with other similar products in the market. It can also include personal experiences or stories about how the product was used, as well as any issues or concerns that the reviewer encountered while using it.

Product reviews can be found on various platforms such as e-commerce websites, social media, blogs, and review websites. They are often written by consumers who have purchased and used the product, as well as professional reviewers who specialize in testing and evaluating products.

What’s more, reviews often prompt readers to discuss, rate, and comment on products they might have purchased or are thinking about buying.

Recommend products that sell itself

Join our Partner Program, write reviews of our ecommerce products, and earn up to 25% commission for a lifetime!

Application view

The role of product reviews

Customers are heavily-dependent on reviews which are often authentic articles written by real users. So, reviews are social proof and help build trust and loyalty .

The more product reviews an item receives, the more transparent it seems and this boosts its credibility. People trust social proofs — especially when the review’s author isn’t related to the brand and isn’t anonymous (i.e., can be addressed by name and their social profile can be looked up).

Consequently, if proof of a product’s or service’s quality gets corroborated by multiple and unrelated sources, this positive vibe resonates across the web. This boosts the odds that a prospective buyer will pick that particular product.

Obviously, writing product reviews is also a great way for affiliate marketers to share their thoughts about the product they affiliate with and share their affiliate link with an audience. For example, you can create a YouTube video about LiveChat and then share your link in the video's description.

Inspire your audience

Spread the word about our products and increase your revenue.

Why do people read product reviews

Why do people read product reviews in the first place? After all, do savvy shoppers buy anything without checking online reviews?

Here’s an example. Imagine you are reviewing Headspace , the meditation app. This is a real-life example because, personally, I’m a Headspace believer and practitioner. :-)

Or we can go with a different example — this time, let’s make it something B2B. For Instance, LiveChat :

livechat platform

So, what should you begin your review with? People want to get to know some practical facts, so:

  • Talk about how the product grew on you and share first impressions (and all the consecutive ones!).
  • Share your experiences with the product.
  • List real pros and cons of the product.
  • Tell the readers if a product is aimed at them [who the target users/buyers are].
  • Rule if the product is of the highest quality and whether it’s simply worth buying.
  • Is it user-friendly?
  • Discuss some potential pain points.
  • Provide alternatives.

Online reviews should touch on both pros and cons of a product, service, or even a whole brand so that shoppers understand the key selling points as well as its market strengths and weaknesses.

A powerful product review should clearly point out who the product is for. Another reason why people read product reviews is even simpler. Users want to make sure the product is the best of its kind . Take marketing tools — people want to make sure they’re straightforward, user-friendly, and generally easy to handle .

Moreover, people are curious about alternative solutions . Though, to be honest, they just want to make sure that the product they want to buy is the undisputed king of its category. Also, other users’ experiences aren’t meaningless . Readers want to confront as many opinions as possible before making an actual purchase.

So, in short, a product review is a blog post or a video that will help your target audience to make a purchase decision. It describes product features, pricing plans, how a product performs, and your personal recommendations. It should answer questions that highly motivated buyers can have.

What are the benefits of writing product reviews?

First and foremost, people trust product reviews — a whopping 88% of consumers trust online reviews as much as personal recommendations . There you go — positive product reviews can bring a substantial rise in sales.

Here’s what you get out of writing reviews:

  • Money - you can earn some extra money by reviewing products as an affiliate.
  • Authority - you build authority as a reviewer and people will trust your opinion if you play it right.
  • Freedom - as an independent reviewer and marketer only you decide what products you want to review, recommend, and write about.
  • Traffic - your content helps you gain organic traffic and you can rank your website for strategically chosen keywords.

There are also many other perks (and also drawbacks) of becoming an independent product reviewer. Okay so now, with all those reasons in mind, it’s time to figure out what you can do to craft a genuine product review .

how to write one review

How to write the perfect product review

1. get your hands on the product.

Being an independent marketer and reviewer demands that you get access to products you are going to review. You might just go ahead and buy them or pitch the manufacturers and just ask for access. It’s quite likely that a company’s marketing representative will be happy to give you access to the product at least for the time you’d need to review it.

2. Join the affiliate program

However, the best idea is to become an affiliate partner if it’s an option.

This will come with additional perks like, for instance, a fixed and sometimes even recurring commission paid on each sale you referred. Being an affiliate makes sense because you’re promoting these products anyway, so why shouldn’t you get a cut and generate some passive income on the side?

Becoming an affiliate is a whole other story, however, so here’s where you can learn more about becoming an affiliate with LiveChat.

3. Learn about your product(s)

Once you join affiliate programs or get access to products in any other way, make sure you do your research and study the product. You want to become an expert. Be curious and find out everything about the brand and the product itself. Include competitors in your research and the whole industry as well, before you get started on your reviews.

Remember that reading reviews that are already out there is a must. It will give you an idea of what was important for your competitors. You might also want to take a look at alternative products reviews

4. Be honest. Don’t hype it

Full transparency is key. Eyes on the prize and remember this:

  • People will quickly put two and two together, and they’ll notice (and inevitably raise a fuss) if you aren’t honest.
  • It’s always better to look at products through the buyer's eyes. It makes no sense to trick your audience into thinking that your product has no flaws. Be balanced instead.
  • Honesty wins you credibility and users will become loyal and visit your blog or site anytime they want to make a purchase.

5. Confront other players

Product comparisons are crucial to any good review. They provide your readers with a clearer picture of the whole category. Your readers will know what the options are and will feel more confident about getting the recommended model.

Talking about alternatives will lend you credibility — especially if you can say something more than, “Hey, these are available, too!”

6. Get a discussion going

Anytime you publish any content (not just reviews), ask for feedback and kindle discussion. Let people speak their minds and create a dedicated space for discussion and try to build up a community.

This will invite your readers to leave reviews — and user-generated reviews are tremendously powerful. For instance, millennials, trust user-generated content 50% more than other media.

So, empower users to generate that content!

The more social proof you accumulate below your own review the better. There are also some solid SEO reasons for this. A discussion thread makes a web page longer which helps it index and rank better.

7. End a product review with a take-home message

The last few paragraphs are perfect for expressing your private opinion. This is where you can get slightly subjective and speak your mind freely. Recap all the key points you touched on in the review, disclose the price and tell the reader if there’s a free trial (remember, the word “free” is intoxicating — if applicable, sprinkle it throughout your article and emphasize free options to get people excited. It usually works wonders). Sum everything up and make the final verdict.

8. Implement 5-Star rating and rich snippets

Enable a simple 5-star rating system with CSS and HTML radios on your review page and also add rich snippets that will be visible in the search results. This isn’t all that difficult.

search result snippet

Such a visual rating score in the search results will certainly make your reviews stand out, boosting your CTR and driving more traffic. And don’t forget that the CTR translates to SEO results in the long run!

Also, remember to include affiliate links within your review here and there. Mind their frequency of occurrence, so they don’t overwhelm the reader or dominate your copy. Not sure how to get this right? Read how to use affiliate links correctly .

A product review template

Writing a product review is much easier when using a template, so let me show you one.

Title : [Product Name] Review : [Brief Summary of Your Overall Experience]

Introduction :

  • Briefly introduce the product and what it does
  • Explain why you decided to use it and what you were hoping to achieve
  • List and describe the main features of the product, such as live chat, chatbots, customization options, and integrations
  • Explain how each feature works and how it helps you achieve your goals
  • Evaluate the usefulness and effectiveness of each feature

Ease of use:

  • Describe how easy or difficult it was to set up and use the product
  • Explain how intuitive the interface is and whether it's easy to navigate
  • Evaluate the overall user experience and whether it meets your expectations

Performance :

  • Evaluate the speed and reliability of the product
  • Explain whether it meets your needs and whether it's able to handle your workload
  • Mention any issues or limitations you've encountered while using the product
  • Describe the customer support experience and how responsive and helpful the support team was
  • Explain how easy or difficult it was to find answers to your questions
  • Evaluate the quality of the documentation and resources provided by the product

Value for money:

  • Evaluate whether the product provides good value for its price
  • Compare it to other similar products and evaluate its pricing relative to its competitors
  • Explain whether you would be willing to pay for the product again in the future

Conclusion :

  • Summarize your overall experience with the product
  • Mention any standout features or benefits of the product
  • Explain who you would recommend the product to and why

And now, an example of a filled template.

Title : LiveChat Review : A User-Friendly and Effective Live Chat Solution

Introduction : LiveChat is a software tool that enables businesses to provide real-time customer support through a chat feature on their website. As a customer service representative, I decided to use LiveChat to improve customer satisfaction and engagement.

Features : LiveChat's main feature is the live chat, which allows me to communicate with customers in real-time. Additionally, it has chatbots, ticketing, and reporting features that make it easier to manage customer interactions. It also integrates with other tools such as CRM and social media platforms, which enhances my workflow.

Ease of use : Setting up and using LiveChat was very easy, and the interface is intuitive and user-friendly. Navigating through the software and accessing its features is straightforward, making it easy to engage with customers and provide prompt service.

Performance : LiveChat's performance has been exceptional, with fast and reliable connections even during high-traffic periods. The software's chatbot feature has been particularly helpful in handling routine inquiries, freeing up my time to address more complex customer needs.

Support : LiveChat has an excellent customer support system, with responsive and helpful support teams available through live chat, email, and phone. The software's documentation and resources are also comprehensive and well-written, making it easy to find answers to any questions.

Value for money : LiveChat's pricing is reasonable and competitive, considering its features and functionalities. Compared to other live chat solutions, LiveChat offers a good value for its price. I would definitely pay for the software again in the future.

Conclusion : Overall, LiveChat is a user-friendly and effective live chat solution that has helped me to deliver prompt and high-quality customer service. With its extensive features, fast performance, and responsive support, I would recommend LiveChat to any business owner or customer service representative looking for a reliable live chat solution.

And now, let me leave a quick checklist of what has to be included in every great review:

  • core features (or a feature list if there are just a few features),
  • real life product photos (or screenshots if your reviewing software products),
  • product price,
  • description of your experience with the product and your opinion.

Et voilà, now you know how to write a product review!

Online reviews are a great way to monetize your blog, start your affiliate marketing business and get it up and running . It’s a proven method, and we’ve got hard data to back it up. BrightLocal conducted a consumer review survey , an annual exploration of how consumers read and use online reviews.

What are their key findings?

  • 84% of people trust online reviews as much as a personal recommendation,
  • 7 out of 10 consumers will write a review for a business if they're asked to,
  • 90% of consumers read less than 10 reviews before forming an opinion about a business,
  • 54% of people will visit the website after reading positive reviews,
  • 73% of consumers think that reviews older than 3 months are no longer relevant,
  • 74% of consumers say that positive reviews make them trust a business more,
  • 58% of consumers say that the star rating of a business is most important.

Interestingly, according to Econsultancy, even bad reviews improve conversion by 67% . Hope these facts are convincing enough for you. As you can notice, there is a point to creating product reviews.

Go ahead, become a LiveChat affiliate and start reviewing our product, making a solid profit. Don’t limit yourself to just us — feel free to review brands and products from other industries to fully harness the power of your site.

Become our Partner

Spread the word about our products and increase your revenue

That’s all for now on writing a powerful product review. Once something new comes around, I’m going to supplement and update this write-up.

Congrats, you're ready to write reviews!

Share it with the world

  • copy-button#copy track#send" data-controller="track" data-track-category="LiveChat Partners Blog" data-track-action="Share" data-track-label="Copy link" > Copy link Link copied to clipboard https://partners.livechat.com/blog/how-to-write-a-product-review/

Related articles

how to write one review

12 min read | Jul 18 | Kasia Perzynska and Jacquelyn Dunham

How to Start an Affiliate Marketing Blog [Step by Step Guide]

So you're here because you want to jump into the affiliate marketing industry? You're a... read more

how to write one review

10 min read | Jul 13 | Kasia Perzynska and Jacquelyn Dunham

How to Start an Affiliate Marketing Business From Scratch

So, here’s a story for you. I know a guy — a talented team leader and passionate marketer... read more

how to write one review

14 min read | Apr 11 | Kasia Perzynska and Jacquelyn Dunham

Affiliate Marketing: The Ultimate List of Pros and Cons

Aaah, affiliate marketing. With a market value of over $17 billion in 2023, it's no wonder... read more

Build your business on excellent customer service products

Application view

  • Help Center
  • Stand with Ukraine
  • fr Français
  • it Italiano
  • pt Português
  • nl Nederlands
  • ua Українська
  • Case Studies
  • Testimonials
  • All-in-one SEO platform
  • Keyword Suggestion Tool
  • Keyword Grouper
  • Content Marketing Tool
  • Content Editor
  • Backlink Tracking Tool
  • SERP Checker
  • Agency Pack
  • SEO Reporting Tools
  • Lead Generator
  • All features
  • Plans & pricing

Read our comprehensive guides, case studies, interviews with experts and more

Discover a collection of videos on burning SEO topics featuring industry experts

Broaden your SEO expertise by joining online courses created by seasoned SEO specialists

New features, improvements and updates all in one place so you can make the most out of SE Ranking

Everything you need to know about on-page SEO in 2023 and beyond

Check out our list of top-performing SEO agencies by organic traffic and analyze their digital performance

how to write one review

Boost your link building strategy by putting this guide's best practices to work Get your free ebook

How to write great customer reviews and why you need them

What’s the first thing you do when you find something online and can’t quite decide to make the purchase? That’s right, you do a little digging and read online reviews. 

Sure, you can go to the website of the manufacturer to get more info. But it is thanks to people who take the time to sit down and write a review or record one on video that we are able to learn about a product’s nuances that the manufacturer conveniently does not tell us about. As a result, we are able to make informed, rational decisions. 

Truth be told, everyone who writes online reviews as a force of habit is really helping improve consumer culture. Besides letting brands know that something’s off about their offering, reviews also warn customers of possible hidden pitfalls and help them find exactly what they’re looking for in the vast sea of competing options. 

So, let’s embark on a journey to figure out how to write a great review, what to mention in it and what best-practice examples to aim for.

Why people write reviews

In a nutshell, people leave reviews for two main reasons: either they are extremely satisfied with their experience or it was an absolute disaster. 

This assumption is confirmed by online review platform Trustpilot that analyzed why people write reviews and identified 5 main reasons behind it:

  • Express disappointment if the experience of using the product/service was negative;
  • Praise the company if the experience was positive and therefore help its development;
  • Express feelings and draw inspiration from the review process;
  • Get recognition and gratitude for knowledge/experience/taste;
  • Get the feeling of community and be able to share personal experiences with others.

Interestingly, this coincides with the reasons why people read reviews. Consumers understand that reviews are written with honesty and passion, and turn to them as a credible source of information. The review community is a self-serving one that ultimately aims to better inform future consumers. 

What makes a great review

Now, if you’re thinking that there is a one-size-fits-all review structure, you’re in for a disappointment. Everything really depends on the niche, the goal of the review, the author’s writing style and a number of other factors. 

However, we can highlight key features that will help your reviews become useful to others, and will help you not waste your time in vain.

Give your personal opinion

Keep in mind that your reviews should only be about your own experiences—no one really wants to hear how many people face the same issue or if your friend ran into difficulties. So, be honest in what you say and only write reviews if you personally bought or used the reviewed product or service.

As a rule of thumb, aim to address specific situations. Perhaps you ordered a meal at a restaurant and had to wait for it too long for no apparent reason. Or maybe you managed to get a discount at a hotel because you struck the right chord with the receptionist. Whatever you do, don’t be afraid to make assumptions in your reviews because, at the end of the day, your readers will benefit from them.

Cyberpunk text review

Provide details and images

Avoid being general in your wording and try to include as many details as possible. Depending on where you post your reviews, you will have different guidelines and requirements. For example, Google offers clear guidelines on the type of content that can be published in its reviews, and so does Amazon regarding its customer reviews . 

Add photos and videos to your reviews when appropriate. Nowadays, everyone’s got a mobile device of some sort that can be used as a camera. Visual aid helps everyone who reads your reviews get a clearer picture of the issue you are addressing. And if you have an image or a video in your review, a lot more people are likely to take notice of it.

Focus on specific details in the review that are relevant only to the matter at hand. Ideally, you want readers to understand your situation as if they are in your shoes. Your reviews should include details like how often you visit the business or order the product/service, how long you usually have to wait to be served, and don’t forget to mention not only the quality of the product, but also of the service. For example, if you had to wait for a while before being served at a restaurant, the review readers will want to know the time of day when everything happened, if the restaurant was overcrowded, if the staff ignored you or was rude, and so on.

Another piece of advice is avoid getting personal and writing staff names in your reviews. Sure, it is tempting to praise a particular waiter at a restaurant or criticize a hostel administrator by telling others that they are no good. But if you do this and the waiter or hostel administrator gets fired or promoted as a result, your review will no longer be relevant. 

For this reason, it’s best to omit all names and concentrate on the overall experience you got when using the reviewed product or service. Some review platforms won’t even allow you to include names in them and will replace them when moderating reviews. 

Here are examples of two house cleaning reviews where one includes the names of the cleaning team and the other one doesn’t:

Example of review with names

As you can see, the latter review doesn’t distract you from the main point by focusing only on the specifics of the provided service. But after reading the former review, I personally get the feeling that I want Danielle and Annie to do my cleaning for me and no one else.

Include personal information

Verify your identity, if possible. Although this method may not be completely suitable for every situation, it does instil confidence in the fact that your comment will stand out and that no one will doubt its authenticity.

Use your real name and contact information to build up your review’s credibility. That way, if your review’s readers have any follow-up or counter questions, they can reach out to you for help. Moreover, if one of the goals of your review is to get a response from an organization or a staff member, then you simply must provide your contact details along with the review. 

Again, I want to emphasize that this tip is not relevant for all situations because sometimes you need to maintain your anonymity to avoid getting punished, for example, by your employer or to remain anonymous to your neighbors or acquaintances if you are reviewing something in a small local community.

Example of anonymous G2 review

Add a list of pros and cons

Don’t forget that every story has two sides to it like a coin. But, unfortunately, positive reviews almost never get any answers or replies, plus the readers themselves may be skeptical about such reviews.

In turn, negative reviews get far more scrutiny. Indeed, bad reviews can be rather helpful if you manage to point out exactly why your story turned out the way it did and if you do your best to put yourself into the other party’s shoes. 

Of course, sometimes there is no excuse for poor or substandard service, but if you try to show a little empathy and understanding, your review will have a better chance of being perceived as credible—even if the reader ultimately chooses not to do business with the reviewed business.

The proper and reasonable thing to do in your reviews is indicate both the advantages and disadvantages of the reviewed product/service. If you need time to sort out your thoughts and look at the situation from every possible perspective, make sure to do so. Don’t write in a fit of anger after you’ve reached your boiling point as this will lower your chances of being helpful.

Pros and cons in video review

Know your grammar and show respect

Since your reviews will be read by others, make sure they are easy to read. Don’t capitalize the entire text, use complete sentences, refrain from using exclamation marks and, most importantly, insults and profanities.

So, check your grammar and spelling before posting your reviews. Even if you are posting your reviews anonymously, write as if each review is addressed to you. Think about the emotional response it will evoke. Does it contain information that you find useful? Everything should be written within reason and logic, and be consistent even if you had terrible service at a store or if a product manufacturer refused to replace faulty goods.

Summing it up, a great review should: 

  • Be useful to others
  • Contain essential information
  • Reveal your story’s pros and cons 
  • Observe grammar rules, and 
  • Not offend others

Perfect review example

The anatomy of a great review

Of course, it all depends on your goal, but if the perfect review could be put together piece by piece, it’d look something like this:

Name of service provider/restaurant/store

Name of business in review

Pros and cons: be simple, on point and concise. Use two to three words to highlight the most important parts of your experience.

Pros and cons in review

Your story in detail: include information such as time, date, location, and so on, as well as the story itself, presented on your behalf. Additionally, try to put yourself in the shoes of the reviewed business and share your thoughts on why everything turned out the way it did.

Example of detailed review

Conclusion: comment on the outcome of the situation in a neutral tone and say how it was (or wasn’t) resolved.

Example of resolved review

You can post your reviews on the business pages of restaurants on social media, on special review portals and even on the websites of the companies themselves. From there on, it all really depends on what you want to achieve with your review and the feature capabilities of the sites you are writing your reviews on.

Where reviews can be posted

The main driving forces in the world of reviews are your usual suspects: social media networks like Facebook, review platforms like Trustpilot, Yelp and G2, Google, and YouTube.

YELP critic meme example

Social media

Find the Facebook page of the company you want to review and go to the Reviews tab.

Example of Facebook review

Click Yes to start creating your review, and pay attention that you need to write at least 25 characters in order to publish the review. On top of that, Facebook also offers a lot of quick answers you can checkmark to make it easier for people to quickly understand the gist of your review.

Writing a Facebook review

Unlike Instagram or Twitter, LinkedIn also has a dedicated feature for customers to write reviews. On Instagram and Twitter, you can still get your message across by tagging the page of a business in your posts.

Review platforms

If the company you want to review has registered an account on a review site, you can add your feedback on its products/services right on their page.

Typically, you need to sign up on a review platform and fill out the offered feedback form to leave a review. Most review sites allow you to build up your reputation as an expert reviewer by leaving more and more reviews.

Here are some of the most popular review platforms you can work with:

  • TripAdvisor
  • Bazaarvoice
  • Shopper Approved
  • PowerReviews

Other review platforms

Besides using social media and review platforms to publish your reviews, there are several other places you can do this. For example:

  • Google My Business
  • Google Maps
  • Videos and comments on YouTube and other video hosting platforms like Wistia, Vidyard and Vimeo
  • Blog comments and dedicated website pages of businesses
  • Niche and local forums

Example of Google review

Managing reviews with our Local Marketing Tool

Since managing your online reputation is crucial for your local marketing success, the SE Ranking team has developed its very own Local Marketing Tool.

The locations page in the Local Marketing tool

This tool can help you by keeping track of your Google Maps rankings across multiple business locations. It can also point out different ways to improve your Google Business Profile and monitor NAP data consistency across relevant business listings. Additionally, you can use it to keep your finger on, analyze, and respond to reviews from various sources, namely Google, Facebook, Yelp, Foursquare, and Tripadvisor. 

You can conveniently access all your reviews in a single location, evaluate how they impact your overall rating, and get insights through a semantic analysis of customer feedback. 

When it comes to managing customer reviews, SE Ranking’s Local Marketing Tool can help in the following ways:

  • Easily reply to Google and Facebook reviews directly from the platform, change their status, or assign them to a responsible manager.

Replying to reviews via Local Marketing tool

  • Track review dynamics over time and see how they are distributed by rating and source.

Reviewing analytics via Local Marketing tool

  • Discover any keywords and phrases that customers are using to describe your business, products, or services.

Review insights via Local Marketing tool

  • Identify your business’s strengths and weaknesses from the customer’s perspective and improve customer satisfaction.

SE Ranking’s Local Marketing Tool is a powerful solution for managing your online reputation and boosting your local search visibility. Try it for free today and see how it can help you grow your business!

How we handle reviews at SE Ranking

As you may have already guessed, the main purpose of a good review is to benefit readers and to bring them value. On top of that, it can also encourage the reviewed business to make positive changes.

In this regard, we at SE Ranking are lucky to have amazing customers who are kind enough to regularly provide feedback on our tools, be it via our blog or social media comments, support tickets and chats, or third-party platforms like Trustpilot, G2, and the like.

Collage of SE Ranking reviews

How we and our customers benefit from reviews

1. We get feedback from our customers and are able to react quickly. For example, we’ve had customers who didn’t know they could track their keyword rankings not only in organic, but in paid search as well. One of such customers decided to write a review saying that everything is great on our platform, but they wouldn’t recommend it because iе doesn’t have any keyword rank tracking capabilities. So, we reached out to this customer and pointed out to them that we do have the rank tracking feature and showed them how it works. As a result, we got a satisfied and loyal SE Ranking Ambassador.

If you have an SE Ranking subscription, but don’t yet use our signature SEO keyword ranking checker , make sure to check it out.

2. We monitor user reviews for improvement and development ideas. Every year, we ask our customers to make a wish telling us how we can make our platform better. We then process them and add them to our roadmap for the year . And we make sure to do it publicly online. Some customers, for example, ask us for new Google databases for analyzing competitors, others need additional functions in the Website Audit tool or they wishfully ask us to increase account limits. Whatever their wish may be, we collect all of them and gradually roll them out with every new platform update. Ultimately, everyone who makes a wish becomes an ideological “developer” of our tools and gets the opportunity to experience the improved service firsthand.

3. We show our customers we care. We respond to their feedback, improve the user experience, and, in turn, they continue doing business with us from year to year. Earning this kind of loyalty is vitally important to any business and is extremely valued at SE Ranking.

By the way, if you too want to participate in the development of SE Ranking tools, we encourage you to help us become better by sharing your experience.

Let us know what you think of our SEO platform by reviewing us on Trustpilot . What do you like about SE Ranking? What could be improved? Is there a tool or feature you specifically need? We’d love to hear your thoughts, so share away.

BONUS: How to encourage people to leave reviews

The biggest question is how do you get customers to write awesome reviews online for your business. Here are proven tips recommended by experts:

  • Directly ask your customers for reviews (ideally, automate the process)
  • Target satisfied customers
  • Make the review request personal
  • Say why reviews are important for your business
  • Make it easy for people to write reviews (create a step-by-step how-to video)
  • Offer an incentive like a voucher card or throw in a gift with the product
  • Follow up on your requests

However, one of the most important factors in boosting the number of reviews you get is providing an exceptional product or service. If you think about it, if your offer is terrible, you probably won’t even need to ask for reviews .

If you are just reading our blog and are not yet familiar with the platform, you can test it out for 2 weeks absolutely free . If you run into any difficulties and need help figuring things out, our support team is always eager to help.

What is your experience with writing or working with customer reviews? We’d love to hear all about it, so spill the beans in the comments section below!

1. What should I write in a helpful review? To write a good review, it’s important to be specific, honest, and balanced. Include what you liked and any issues you faced. Provide relevant details about your experience, as your insights can be valuable to both businesses and potential customers.

2. Why do we need good customer reviews? Good customer reviews are important because they build trust and influence decision-making. They offer valuable insights into products and services, reduce uncertainties, and contribute to improved SEO rankings, which results in increased visibility and greater customer acquisition.

3. Why are customer reviews important? Customer reviews provide businesses with direct feedback about their products or services. They help businesses identify their strengths and weaknesses. Moreover, positive reviews can enhance a business’s reputation, improve SEO, and attract new customers.

4. How can businesses encourage customers to leave reviews? Businesses can encourage customers to leave reviews by directly requesting them, targeting satisfied customers, and simplifying the review process. Incentives like vouchers and gifts can also work, but the most critical factor is providing an outstanding product or service.

5. How should businesses respond to negative reviews? When addressing negative reviews, businesses should respond in a professional and empathetic manner. Acknowledge the customer’s experience, apologize if necessary, and propose a solution. This shows potential customers that the business values feedback and is committed to resolving issues.

6. Can businesses improve their products or services based on customer reviews? Absolutely. Customer reviews often highlight areas where the product or service can be improved. By actively listening to their customers, businesses can make changes that enhance the user experience and better meet customer needs​.

7. Are there specific platforms that businesses should prioritize for customer reviews? The choice of platform depends on the nature of the business, but some popular platforms include Google, Yelp, and Trustpilot. Businesses should prioritize the platforms that their target audience uses most.

8. How can businesses handle fake or misleading reviews? Businesses should monitor their reviews regularly and report any fake or misleading reviews to the platform where they are posted. This ensures the integrity of the review process and helps ensure that potential customers can access accurate and honest feedback.

9. Should businesses incentivize customers to leave reviews? Offering incentives can be a good strategy to encourage reviews, but businesses must be careful. Incentives should only be given in exchange for positive reviews. Customers should feel empowered to express their honest opinion​s.

10. How can reviews impact SEO? While reviews do not significantly impact SEO, they strongly contribute to local SEO. Reviews can enhance a business’s local search ranking, especially when they include keywords associated with the brand.

how to write one review

Sign up for our newsletters and digests to get news, expert articles, and tips on SEO

how to write one review

12 Proven Ways to Encourage Customers to Write Reviews (According to 100+ Marketers)

how to write one review

It doesn’t matter if you run a B2B or B2C business, marketing agency or SaaS company, eCommerce shop, or local store: reviews are important for every business.

But it can be tricky to get people to write positive reviews about a business. As Growth Hackers ’ Jonathan Aufray says, “Most happy customers will never tell you that they’re happy. Unhappy customers will let you know.”

So, how do you get happy customers to write raving reviews for your business on public websites? To find out, we asked more than 100 marketers to share their best tips.

Why Are Customer Reviews Important?

How to ask customers for reviews: 12 proven ways to get your customers to write reviews, top customer review sites your business should prioritize.

Review Site Referrals Dashboard Template

One reason customer reviews are important is that they help with SEO, especially if you are a local business. But speaking of benefits for any business in general, having reviews on popular review sites lets you own more SERP real estate for branded search terms.

Most importantly, reviews are crucial for your business because they have a huge impact on the buying decisions of your prospective customers. As consumers and prospects have turned more to self-guided research, they rely more on the opinions and experiences of other customers in reviews when evaluating options and making purchasing decisions. Our own research also confirms that “customer proof” is the most important factor when evaluating 2 (in our case) software products.

Lastly, having positive reviews helps build trust and confidence in your business and its products/services.

If you’re struggling to figure out how to encourage customers to write reviews, consider these proven tips that our respondents recommended:

  • Start By Just Asking
  • Create a Process for Asking for Reviews
  • Automate the Ask
  • When Making the Ask, Target Satisfied Customers
  • Personalize the Ask
  • Explain Why Reviews Are Important
  • Make Writing a Review as Simple as Possible
  • Provide a Template for Reviews
  • Engage With Your Existing Reviews
  • Offer an Incentive
  • Send Review Request Emails at the Right Time
  • Follow Up on Your Requests

PRO TIP: Which review sites your prospects trust the most?

Google Analytics referral tracking can tell you which review site is sending traffic your way including the exact link that’s directing people to your site. And by analyzing your referral traffic sources, you can discover which review sites bring in the most leads, where are your customers reading about your product, which reviews sites they trust, and more.

Want to make sure you’re sending your customers to the right review sites? To analyze your referral traffic that’s coming from review sites, we recommend tracking the following metrics:

  • Sessions by Review Site: Which review sites bring the most traffic to your website? If a certain review site brings a lot of sessions, it’s an indicator that your prospects trust that website.
  • Total Pages by Review Site: How manyFol times has your website been featured on a certain review site? It’s easy to maximize traffic from sites where you’ve been featured at least once. Take advantage of that opportunity.
  • Total Time on Page: If most of your referring traffic sources have very low time on site, there is probably a lot of room for improvement.
  • Total Signups: Number of signups may indicate which review sites bring in the most leads and qualified prospects.

But tracking these metrics in Google Analytics and similar tools can be overwhelming since the tool is not easy to navigate and the visualizations are quite limiting. It’s also a bit time-consuming to combine all the metrics you need in one view.

We’ve made this easier by building a plug-and-play dashboard that takes your data and automatically visualizes the right metrics to give you an in-depth analysis of the referrals you get from review sites. 


With this Review Site Referrals dashboard , you can quickly discover which review site your prospects trust the most, including details such as:

  • Where should you send customers to review your product? (Sessions by Review Site and Total Time on Page)
  • Which review sites bring qualified prospects? (Total Signups by Review Site)
  • Where are the best customers reading about your product? (Sessions by Review Site)
  • How many times has your website been featured on a certain review site? (Total Pages)

You can easily set it up in just a few clicks – no coding required.

To set up this Google Analytics dashboard , follow these 3 simple steps:

Step 1: Get the template 

Step 2: Connect your Google Analytics account with Databox. 

Step 3: Watch your dashboard populate in seconds.

1. Start by Just Asking

According to Greenvelope ’s Alex Kelsey, the best way to encourage customers to write reviews is to “just ask. More often than you think, your fans and customers will be happy to write about their experience with your business, product, or service.”

Our respondents offered lots of ideas for how to ask customers for reviews:

  • “Ask in every email you send, especially if you are on the customer support team. You don’t have to make it a big thing, but something as simple as adding a link to a review site in your email signature can work great.” (Megan Moseley, Referral Rock )
  • “Reach out to customers on Twitter and—in a friendly way—ask them to write a review. Most of them will!” (Miguel Piedrafita, Blogcast )
  • “After every job, we give our customers a small business-card sized handout with a QR code that takes them to our Google My Business page. It opens a window on their smartphones that links directly to where they can write a review for our company and post it on Google.” (Kaitlin Martin Choice Windows )
  • “Include a call to action on the base of a menu, invoice, or receipt—or even a sign on the back of a toilet door: “While you’re sitting here, why not give us a review?” It’s a bit cheeky, but if it suits your brand, why not!” (Erica Stacey, Scout )
  • “Hand out flyers explaining how to write a review. Our flyers come with a bit.ly link that sends customers directly to Google’s review platform.” (Dr. Bryan Bruno, Mid City TMS )
  • “After a customer makes a positive comment about your business, ask the customer to post it online while he/she is still on-site. Have the customer come behind the desk to your computer or produce a tablet, and direct the person to type in that comment.” (Elliott Jaffa, Dr. Elliott B. Jaffa Associates )

2. Create a Process for Asking for Reviews

One way to make sure that you’re asking customers to write reviews is to have a process in place for making the ask.

“ Chocolate Films has been pursuing Google reviews for a year,” says Alexandra Lens. “We quickly reached a 5-star rating and have maintained it since.” 

“To achieve this, we made asking for reviews an integral part of our production process. At the end of each great video project, our account managers ask the client to leave a review as part of their sign-off emails.”

“Clients and account managers are happy at the end of a successful project and will have established a great relationship, so incorporating asking for a review as part of the production process has worked really well for us,” Lens says.

3. Automate the Ask

Other respondents use a series of tools to create and automate the process of asking for reviews.

“If you can automate your review process based upon specific actions, then it will be even easier to scale and ensure continuity for review requests,” says 9Sail ’s Kyle Kasharian.

As LoclWeb ’s Jorge Sheffy says, “Asking for reviews manually is not recommended. It will become too much of a burden on you and will also be much more inconsistent.”

Several of our respondents shared examples of how they automate their review-request processes by creating a poll.

Pop-Up Forms + Follow-Up Emails

“We use a pop-up form on our site to get reviews after customers have made a purchase,” says John Holloway of NoExam . “This form automatically populates the review on Shopper Approved, a third-party review site.” 

“We then follow up two weeks later via email and ask customers to write a more thorough review of their shopping experience. We’ve collected over 1,000 user reviews with this method.”

Monthly Customer Feedback Request Emails

google my business reviews example

“We send out customer feedback emails every month asking our clients and candidates to complete a 30-second survey about our customer service,” says Fiona Kay of Nigel Wright Group . “At the end of the survey, we ask if they would be happy to submit a Google review.”

“Since introducing this, we’ve experienced a huge increase in the number of reviews we’ve received, the vast majority being positive. We now have an average star rating of 4.6 across our nine office Google My Business pages.”

Online Booking Systems

“Some of our clients use online booking systems for their services,” says Niles Koenigsberg of FiG Advertising + Marketing . “We’ve used these systems in the past to successfully acquire customer reviews.” 

“After their appointment is finished, customers receive an automated message (text, email, etc.) that asks them to:

  • schedule their next appointment and
  • leave a review to help the business improve their services.” 

“It’s a great tactic to engage with customers when the quality of the service is fresh in their minds. This way, you receive more honest feedback and get that review in quickly before they forget about it.”

Review Acquisition Services

“The best way to encourage customers to write reviews is through a dedicated review acquisition service,” says Michael Anderson of GeoJango . “These companies will automatically send an email to your customers and ask them to leave a review after a specified number of days.” 

“Some are geared towards eCommerce and will have their own review-capture platform. Others focus on local businesses and will work towards acquiring reviews through Google, Facebook, and Yelp.”

Not a HubSpot Marketing user? No worries. We have similar dashboards for SendGrid , Marketo , Seventh Sense , Mailchimp , and ActiveCampaign .  

4. When Making the Ask, Target Satisfied Customers

“You shouldn’t just focus on getting reviews,” says HealthJoy ’s Rick Ramos. “You need to focus on getting good reviews. You can do this by encouraging reviews after a customer has expressed satisfaction.” 

David Peterson of HealthMarkets agrees: “We’ve had success inviting reviews from customers who provide us with positive survey results. If they can be stewards for our company and brand because of the experiences they’ve had, we encourage that.”

So, how do you find out who’s had a great experience sending review requests to the right customers? Our respondents offered several suggestions:

  • “We utilize an NPS survey that goes out to all of our clients on a quarterly basis. If a client responds with a promoter score, we send them an automated follow-up email asking if they would be willing to write a positive review.” (Jasz Joseph, SyncShow )
  • “We use a combination of SurveyMonkey and GatherUp. SurveyMonkey helps us distinguish happy from unhappy customers. We extract the happy ones and upload the lists to GatherUp where we have templates and automatic rules for the email sequences that will ask for a review.” (Nada Pupovac , No Bounds Digital )

And Chas Cooper of Rising Star Reviews says you can also use this process to “turn unhappy customers into happy customers.”

“First, ask the customer to rate your business privately. If the customer would give you a 5-star rating, then encourage him/her to write a review. But if the customer gives you a bad rating, ask what you could do better, fix any problems you discover, and go the extra mile to make the customer happy. Then encourage a review.”

“If you ask for a private rating before asking for a public review, you’ll get a second chance to impress unhappy customers, and you’ll raise your average star rating in the process,” Cooper says.

5. Personalize the Ask

Several respondents said you’ll get more reviews if you personalize the ask.

For example, Casey Hill of Bonjoro recommends “sending a personal video to the customer, thanking them for supporting you, and asking if they would leave you a review. Personalization is a key lever in rapport-building and a great way to maximize reviews.”

Ollie Roddy of Catalyst Marketing says that “the best thing to do is ask someone personally. Call them and physically go through the feedback/review form with them. It will only take your account manager two minutes, but the likelihood of someone saying no is insanely low.”

“Your submissions rates when sending someone a link though will be much lower. That’s not because people are rude; they’re just plain busy,” Roddy says.

Another way to personalize your ask, says Digital Marketing Consultant Rotem Gal , is “to create a specific review funnel for each product/service.” 

“If someone is buying a product directly from your mobile app, he/she should be able to review it from the mobile app. If someone is buying a service from your website using a desktop computer, he/she should be able to review the service from the desktop via a follow-up email.”

6. Explain Why Reviews Are Important

“To increase positive reviews for your business, inform and educate your customers on how important reviews are to your business,” says Miva ’s Luke Wester. “The customers who want to support you will show their support in the form of positive reviews.”

Lauren Triance-Haldane of PathFactory agrees: “Before the vendor sends out a review campaign, we send a heads-up email to our customers letting them know we’re about to run a review campaign, asking for their participation, and outlining why it’s beneficial to everyone to leave reviews.”

Brooks Manley of Engenius gives us an example on how to explain why reviews are important for your business: “Push the idea that leaving a review benefits other consumers. Some people are much more apt to help ‘others like them’ find the best business, product, or service—as opposed to helping the company get one more 5-star reviews.”

7. Make Writing a Review as Simple as Possible

“It’s important to remove any friction from writing the review,” says Garrett Sussman of Grade.us . 

“We use an email drip campaign and send customers to our review funnel landing page. The review funnel provides our customers with a few review site options to choose from. Each option has a direct link to the write-a-review URL of the various review sites.” 

“When customers have a few review sites to choose from, they are more likely to take the time to leave a review on the site that they’re familiar with,” Sussman says.

example review request email template

Alistair Dodds of Ever Increasing Circles agrees, recommending that you “send your best customers a direct link to your Google My Business review section.”

“When sending the email, keep the email short, make the customer feel special, and include a link to take them straight to the review process,” says Hans van Gent of User Growth . “You want the process to be as easy as possible for them so that it will take the least amount of time.”

And Samantha Kohn of AutoVerify suggests “using a platform that automatically requests the review and takes customers directly to Google, Facebook, and the system’s own review platform.” 

“Review services that have their own platform are the only way to encourage reviews from non-tech-savvy customers without asking them to sign up for a Facebook or Google account in order to write the review,” Kohn says.

8. Provide a Template for Reviews

Another way to make it simple for customers to leave reviews and write testimonials is to write some part—or all—of the review for them.

The Blogsmith ’s Maddy Osman recommends “providing a template in terms of the response you’re looking for.” 

“To give an example, whenever I reach out to people I’ve done business with to get a testimonial, I share a few bullet points about what I perceive as the highlights of our business relationship that they can either use or ignore.” 

“A nice side effect of this approach is that it allows me to influence what they’re going to say. And as a bonus, my clients appreciate that they don’t have to think too hard about sharing feedback, which increases the likelihood that they’ll provide a testimonial,” Osman says.

9. Engage With Your Existing Reviews

Lika Djukic of Best Response Media says that the best way to encourage customers to write reviews is to engage with the people who’ve already written reviews.

“People who wouldn’t generally leave reviews—regardless of whether they are satisfied or not—will feel encouraged to leave a review if they see replies and feedback from businesses.”

“It’s better to respond to negative reviews and try and resolve the issue rather than shying away and ignoring the review. The same goes for positive reviews: a simple thank-you message goes a long way,” Djukic says.

Lots of our respondents agreed that engaging with your reviews is crucial. In fact, when we asked our respondents how often they respond to customer reviews, 53.5% said they always respond, and another 30.7% said they respond most of the time.

how often should you respond to customer reviews

Another way to show customers that you’re engaged with their reviews is to share your reviews on social media.

Here’s a client’s review of Databox we shared on Twitter.

twitter post example that shows a client review

10. Offer an Incentive

If you do decide to offer an incentive for reviews, consider this advice from NeverBounce ’s Nick Harley: “If you’re going to offer an incentive, make it clear in your email subject line. Otherwise, you may not attract as many respondents as possible.”

Our respondents offered lots of suggestions for types of incentives that work for their customers.


Another approach: Justin McGill says offering gift cards and credits has worked well for Gist . “We combined a partnership with Capterra to give $20 gift cards for reviews with three additional account upgrades should users choose to leave a review.”

Charitable Donations

“We partner with our G2 Gives program to create social good through user reviews,” says G2’s Lauren Pope. “Anyone who leaves a software review on our website can choose a participating 501(c)(3) nonprofit, and G2 will give that charity a $10 donation for their review.”

G2 Gives homepage screenshot

“Currently, we partner with Chicago Tech Academy , and all of the money we donate through our review campaigns goes back into helping prepare the next generation of tech employees. It all aligns with our mission of creating an inclusive tech experience and promoting real-time, fresh user reviews,” Pope says.

Best Company , according to McCall Robinson, uses a similar approach: “We run fundraising contests to encourage people to write reviews. For these contests, we partner with a local organization and commit to donating a certain amount of money for every review we receive within a certain time period.” 

“This encourages consumers to write reviews on our site because they are, in turn, helping raise money for a local organization. It’s a great way to get the word out about your company, incentivize review generation, and to do good in the process!” 

“Customers also love a company that is willing to give back to the community,” Robinson says.

Free Publicity

“When customers provide us with reviews, we always backlink to their websites and tag them on social media,” says Danny Peavey of One Week Website . “We make it a priority to highlight one or two customer reviews per week. Our customers love the shoutouts and the attention for their businesses.”

example client promotion on facebook

Vito Michael of Vaetas takes the free publicity incentive even further: “We started a vlog (video blog) and invite our customers on for guest episodes. We interview them using Zoom and record the interview. They range in time from five to eight minutes.”

“The format is:

  • customers provide an overview of their businesses and how they help their customers,
  • they provide helpful business tips, and
  • they explain how they’re using our product in their businesses and how it benefits their businesses.” 

“We also post a link back to their websites and LinkedIn profiles, as well as share the videos on social media.”

“We send out a personal video email invitation to each customer based on our content calendar. The response has been overwhelming because it’s a win-win strategy,” Michael says.

Free Content

“Content is an extremely important commodity, so it’s always an excellent place to start when looking for an incentive,” says Angela Ash of MailCharts .

“ Create short ebooks that offer information, explain your company in more detail, and provide additional products or services that might appeal to your current customers. Once a review is submitted, you can automatically email them a copy of your ebook as a thank you for sharing their experiences. It’s that simple!”

11. Send Review Request Emails at the Right Time

So, when is the best time to ask for a customer review?

When it comes to getting customers to write reviews, many of our respondents said that timing is everything.

Getting the timing right when asking customers to write reviews is important, but it varies greatly from business to business.

When Should You Ask for Product Reviews?

If you’re seeking product reviews, Graham Charlton of SaleCycle says to “time emails so the purchase is fresh in the customer’s mind and they’ve had time to use the product.”

Frank Pinder of Oxatis recommends “sending an email after the customer has purchased the product and following up 1-2 days after he/she receives it.” 

However, the type of product purchased should influence when you ask. As Kim Kohatsu of Charles Ave Marketing says, “If your product is, for example, a skin cream, wait until enough time has elapsed from delivery for the customer to notice the product’s effects.” 

“If you ask for reviews at the right time—when customers are feeling positive about your product—they are more likely to leave them,” Kohatsu says.

When Should You Ask for Service Reviews?

Knowing when to ask for service reviews, again, depends on the type of service you’re offering.

“Try to ask for a review as close as possible to the completion of the service,” says Marc Howard of BizPayO . “If you’re a digital agency, ask for the review right after the project is complete or the payment has been made. Even if the service was a free consultation, it’s still an opportunity to ask for a review.”

For service businesses that work with clients on an ongoing basis, Kurt Uhlir of ShowCase IDX recommends asking for reviews at major milestones.

“Even the happiest customers are busy,” Uhlir says. “But when they’ve worked with your brand and are approaching a new milestone (e.g. renewal, completion of a campaign, additional purchase, etc.), they are usually focused on the benefits of your product/service and are motivated to see you succeed.” 

“Timing your request for an authentic review to right before a milestone does two things:

  • it improves the chance that they’ll take the time right then to write the review, and
  • it gives you the opportunity to follow up after the milestone with a reminder if needed,”

12. Follow Up on Your Requests

While most of our respondents agreed that asking is one of the best ways to get more reviews, several noted that it’s helpful to ask more than once.

“You should ask for a review,” says Donna Duncan of B-SeenOnTop . “And you should also remind those who are agreeable to writing a review but don’t follow through.”

“We have obtained nearly 100 Google reviews from our clients within the past 1-2 years with an email campaign,” says Alex Cascio of Vibrant Media Productions . “Both direct contact and follow up were key, as many of the customers would put it off or say they would ‘get to it soon.’”

There are tons of potential review sites you could include in your email when asking for reviews, but you probably don’t want to add links to every possible review site. Instead, it’s better to focus on the channels your customers are already using.

To provide you with a starting point, we asked our respondents to weigh in on which business review websites they think are the most important for B2B businesses. The top responses included Google My Business, Glassdoor, Capterra, LinkedIn, Trustpilot, TrustRadius, and Clutch.

Above All, Provide a Great Experience

None of these tactics will work if you don’t focus on one thing, and that’s making sure you’re providing an exceptional product or service. In most cases, exceptional customer service is enough to encourage your customers to write a review. Or if nothing else, they will certainly spread the word around. 🙂

how to write one review

Get practical strategies that drive consistent growth

10 Best AI Writing Tools (Recommended by 200+ Marketers)

Ai writing tools help supercharge your content creation process. get the hang of these 10 best ai writing tools recommended by experts..

Content Marketing   |  Aug 28

Dear Databox: How Can I Grow My B2B YouTube Channel?

Growing a b2b youtube channel isn’t easy… but it’s not impossible either. learn all about how to grow a b2b youtube channel in this article.

Marketing   |  Aug 24

18 Lead Generation KPIs Every Marketing & Sales Team Should Track in 2023

We polled over 50 marketers and salespeople to uncover the 18 most commonly tracked lead generation kpis for measuring your entire funnel..

Marketing   |  Aug 23

Latest from our blog

  • 10 Best AI Writing Tools (Recommended by 200+ Marketers) August 28, 2023
  • How to Schedule a Salesforce Report Easily: A Step-by-Step Guide August 28, 2023

Popular Blog Posts

  • What is a KPI?
  • SMART Goal Tracker
  • Marketing Report Templates
  • Google Analytics Dashboards
  • Google Search Console SEO
  • Website Performance Metrics
  • SaaS Metrics
  • Google Analytics KPIs
  • Business Dashboards
  • Dashboard Integrations
  • Dashboard Examples
  • Calculate Metrics
  • Build Dashboards
  • Dashboard Reporting
  • Metric Tracking
  • Goal Tracking
  • KPI Scorecards
  • Desktop, Mobile & TV

More Features

  • TV Dashboards
  • Mobile Dashboards
  • Dashboard Snapshots in Slack
  • White Label Dashboards
  • Client Reporting


  • Marketing Dashboards
  • Sales Dashboards
  • Customer Support Dashboards
  • Ecommerce Dashboards
  • Project Management Dashboards
  • Financial Dashboards
  • SaaS Dashboards
  • Software Development Dashboards

Dashboard Software

  • Business Dashboard Software
  • Marketing Dashboard Software
  • Client Dashboard Software
  • SEO Dashboard Software
  • Custom Dashboard Software
  • Social Media Dashboard Software
  • Sales Dashboard Software
  • Small Business Dashboard Software
  • Executive Dashboard Software
  • Culture & Careers
  • Product & Engineering teams
  • Junior Playmaker Internship
  • Talent Resource Center
  • We're Hiring!
  • Affiliate Program
  • System status
  • Case studies
  • Help Center
  • API Documentation
  • Start a Chat

Pledge 1%

Something went wrong. Wait a moment and try again.


  1. book reviews examples

    how to write one review

  2. How to write a review

    how to write one review

  3. Get Premium Quality Movie Review Help Here

    how to write one review

  4. How To Write A Movie Review? The Complete Guide

    how to write one review

  5. Book Review Examples For Kids : Introducing Opinion Writing in the

    how to write one review

  6. Critique Paper Example About Education : Sample Literature Review Text

    how to write one review


  1. The Write One

  2. The Write One

  3. The Write One

  4. The Write One

  5. The Write One

  6. The Write One


  1. How Do You Write Out One Billion in Numerals?

    One billion in numerals is written as 1,000,000,000. To write one billion in numerals, you will need ten figures before the decimal point. For example, seven billion translates to 7,000,000,000.

  2. What Is Subjective Writing?

    Subjective writing is a style of writing that is based on the writer’s own personal opinions. This includes the writer’s point of view, judgments or interpretations.

  3. How Does One Write an Addendum to a Letter?

    To write an addendum to a letter, write “P.S.” Then, write the additional information you did not include in the body of the letter. An addendum to a letter is also known as a postscript.

  4. Writing Reviews

    Tips for Writing a Good Review · 1. Describe the experience · 2. Make your recommendation clear · 3. Give the reasons for your recommendation · 4. Offer an

  5. How To Write a Review

    A simple thesis will help keep your review from straying off-topic. This could be as straightforward as “I really liked this meal!” or as

  6. ​8 tips for writing great customer reviews

    But keep things friendly and courteous! Here are two examples that consumers and the reviewed company might find useful: TrustScore 4 out of 5. A day ago. Quick

  7. How to Write a Review (with Pictures)

    Briefly describe the product or service. In a couple of sentences or less, describe the product that you're reviewing. You will reveal

  8. Tips for writing great reviews

    Tips for writing great reviews · Be informative and insightful: Be specific and relevant to the place you're reviewing, and describe what other visitors are

  9. How To Write a Product Review To Get Readers' Attention

    A product review is content that examines the benefits and downsides of a specific product or service. Today, most of these reviews exist online

  10. How To Write A Powerful Product Review in 8 Simple Steps

    A product review template · Describe the customer support experience and how responsive and helpful the support team was · Explain how easy or

  11. How to Write Great Customer Reviews and Why You Need Them

    1. What should I write in a helpful review? To write a good review, it's important to be specific, honest, and balanced. Include what you

  12. How to write a REVIEW in 4 STEPS to grab attention!

    WRITE A REVIEW that immediately grabs people's and readers' attention. Book review, product review, movie review? It doesn't matter!

  13. 14 Proven Ways to Encourage Customers to Write Reviews

    Explain Why Reviews Are Important; Make Writing a Review as Simple as Possible; Provide a Template for Reviews; Engage With Your Existing Reviews; Offer an

  14. How to write a review

    Writing a review can be an enjoyable and rewarding experience, whether you're reviewing a product, a book, a movie, a restaurant, or any other type of