cover letter message to employer

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it‘s about your experience, isn’t it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

“At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface.”

Unhelpful Cover Letter Experience:

“I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results.”

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

“I lead a team of five content writers while increasing website traffic by 18% year-over-year.”

Unhelpful Cover Letter Example:

“I have a great track record of leadership and achieving fantastic results.”

Research and Company Knowledge

Hiring teams aren‘t hiring anyone with the skills to do the job. They’re hiring a person they'll work alongside at their specific company.

So, to show that you‘re not just looking for any job anywhere, share your knowledge of the company’s industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

“I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot.”

Unhelpful Cover Letter Research:

“I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations.”

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

• Guide to Becoming a Better Writer
• Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

• Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
• Choose your words carefully .
• Write in active voice.

Helpful Cover Letter Tone:

“I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization.”

Unhelpful Cover Letter Tone:

“Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting.”

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you‘d most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you’re feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

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How to Write a Cover Letter to a Previous Employer

• Cover Letters
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Can I Be Fired if My Employer Is Not Able to Verify Previous Employment?

How to write a retail sales position cover letter, how to write a letter to reconsider a rejected job offer.

• How to Write a Letter Checking the Status of a Job
• How to Describe Supervisory Experience in a Cover Letter

You could have a leg up on the competition for a job with a company you previously worked for, especially if you're applying for a job similar to one you previously had. When you construct a cover letter for a new job with the company, stress your familiarity with the company and its processes. In addition, attribute your professional success to the skills and knowledge you acquired during your previous employment. Use your knowledge of the company to create a letter that appeals to the recruiter and the hiring manager, and contact your professional network to let them know you're interested in being rehired.

Verify Previous Employment

Call the human resources department for the name of the senior recruiter, HR manager or the hiring manager for the job for which you're applying. Also, confirm that you have rehire eligibility. Verify your dates of employment. You don't necessarily need to include the precise dates in your cover letter; however, you may have to include exact dates for the company's online application process.

"Hello, I'm a former employer of ABC and I'm very interested in the job of production manager that you have advertised. I'd like to verify the dates I worked at the company for my application."

Contact Former Supervisor

Contact your former supervisor to explain that you're reapplying for a new job with the company. If you left the organization on good terms, ask for her support in your new application. She might suggest that you send her a copy of your cover letter and resume. If so, include your former supervisor's name at the bottom of your letter where you indicate the names of people to whom you're sending copies. The appropriate notation for copies is "cc:" followed by the person's name on the left margin below your signature. This is a helpful tactic for sending unsolicited cover letters -- where there is no advertised job opening -- as well as advertised vacancies.

Tracey Saunders

cc: Ms. Jane Smith

Write Introduction

Draft an introduction that expresses your interest in being rehired for the new position. Always start your cover letter with an introduction, regardless of whether you're writing to a former employer or a new company. The person who initially reads your letter may not have known you or may have a vague memory. Weave into your introduction your past experience with the company.

"I'm very interested in the production supervisor job posted on ABC Company's careers web page. I worked for ABC Company in the sales department from 2005 until 2012, when I resigned to accept a management position with another company. Information about my past performance is available through Ms. Jane Smith, who was my supervisor during my seven-year work history with ABC."

Describe Skills and Company Knowledge

Construct your second and third paragraphs as you would for any other position with another company. In your second paragraph, briefly describe your skills, qualifications and education, if applicable. Use keywords from the job posting to describe your skills in a manner that draws parallels between what the company is looking for and what you have to offer. Demonstrate your knowledge of the company and its philosophy in one or two sentences about your core competencies and professional traits.

"In the seven years I worked for ABC, I gained a number of competencies to which I attribute my professional success. I obtained certification in supply chain management and completed the company's leadership development program. I'm interested in returning to ABC because I know and appreciate the company's commitment to superior customer service and mutual respect for internal and external customers."

Ask for an Interview

Finalize your cover letter by restating your interest in returning to the company. Ask for a convenient time to stop by the office for a meeting to get reacquainted if you're sending an unsolicited cover letter. If you're applying for a job that's been advertised, express your interest in moving forward in the selection process and invite the reader to contact you for additional information or to schedule an interview.

"I'm very enthusiastic about the possibility of returning to ABC. My resume is enclosed. If you need additional information, or you would like to discuss in person the skills I have learned that would be very useful in the role of production supervisor, I'd be happy to meet with you. Please call me anytime at the number below my signature."

• Forbes: Getting Rehired by a Former Employer
• CBS Money Watch: Career Advice - How to Get Your Old Job Back
• Forbes: Five Ways to Stay in Touch With Your Old Boss

Ruth Mayhew has been writing since the mid-1980s, and she has been an HR subject matter expert since 1995. Her work appears in "The Multi-Generational Workforce in the Health Care Industry," and she has been cited in numerous publications, including journals and textbooks that focus on human resources management practices. She holds a Master of Arts in sociology from the University of Missouri-Kansas City. Ruth resides in the nation's capital, Washington, D.C.

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4 Cover Letter Examples (Plus Tips on How to Write Yours)

We love having examples. It’s so much easier to decorate a cake, build a model, or yes, even write a cover letter when you know what the end product could look like. So that’s what we’re going to give you—all the cover letter examples and tips you need to make yours shine (unfortunately we’re not experts in cake decorating or model building). 

You'll see that writing a cover letter is all about highlighting your relevant skills, professional experience, and accomplishments, while emphasizing your interest for the role in an engaging manner.

Want to get right down to business? Skip ahead to:

1. The traditional cover letter example

2. the impact cover letter example, 3. the writing sample cover letter example, 4. the career change cover letter example, bonus cover letter examples, a few more cover letter tips, why bother with a cover letter at all.

We bet when you see a job listing that says “ cover letter optional ,” you breathe a sigh of relief, gleefully submit your resume, and move on. But you’re truly doing yourself a disservice by not including a cover letter (or by writing one that’s super generic or formulaic).

“When you’re writing a resume you’re oftentimes confined by space, by resume speak, by keywords—you’re up against a lot of technical requirements,” says Melody Godfred, a career coach and the founder of Write in Color who’s read thousands of cover letters over the course of her career. “In a cover letter you have an opportunity to craft a narrative that aligns you not only with the position you’re applying to but also the company you’re applying to.”

Whether you’re writing a cover letter for a data scientist or marketing manager position, an internship or a senior-level role, a startup or a Fortune 500 company, you’re going to want to tailor it to the role, company, and culture. A strong, customized cover letter will help you explain your value proposition and stand out from the stack of applicants. 

If there’s a gap in your resume , you have the opportunity to explain why it’s there. If you’re changing careers, you have the chance to describe why you’re making the switch. If your resume is pretty dull, a cover letter helps you show some personality . And yes, cover letters still get read.

Deep in the job search, or just browsing? These open jobs on The Muse could be your ideal next step »

What do I write in a cover letter? The 3 basic elements

You'll notice from our cover letter examples that the body of your text can vary a lot depending on factors like the position you're applying for, your career stage, and the type of cover letter requested by the hiring manager. For instance, a writing sample cover letter is different from a traditional professional cover letter (we'll get there soon.)

However, there is some information that you can't leave out. It's important to highlight your most relevant experience, skills, and qualifications for the role in any type of cover letter. Plus, make sure to write an engaging first paragraph to grab the reader's attention, and an effective final paragraph, ideally followed by a call to action, in order to leave a lasting positive impression.

You could say that cover letters are a little like puzzles. When you put each component in its proper place (and remove any parts that don’t fit), you create a complete picture. Even though that picture is always different, the types of pieces are basically the same. We've broken down these three key elements for you:

1. An engaging opener

How you start a cover letter is everything. Your opening lines influence whether someone keeps reading—and you want them to, right? “Starting with something that immediately connects you to the company is essential—something that tells the company that this is not a generic cover letter,” Godfred says. “You have to say something that tells the employer, ‘I wrote this just for you.’”

It can be a childhood memory tying you back to the company’s mission. It can be a story about the time you fell in love with the company’s product. It can be an anecdote from another job or experience showing how hard of a worker you are. Whatever you decide to open with, make it memorable.

2. A clear pitch

Use the next few paragraphs of your cover letter to “hit them with the strongest results you have that are aligned with the opportunity,” Godfred says. Ryan Kahn , Muse career coach and founder of The Hired Group , calls this your pitch. In other words, the part where you’re “selling yourself for the position and why you’re qualified for it.”

Additionally, Godfred says, “If you’re someone who’s transitioning careers, and you need to explain that transition, you do it there.”

This section should have a balance of soft and hard skills . Talk about your experience using Salesforce or doing SEO work, but also highlight your ability to lead teams and communicate effectively.

“Companies are embracing authenticity, they’re embracing humanity, they’re looking for people who are going to fit their culture,” says Godfred. “So what are your values? What do you stand for? These values should be as much a part of your cover letter as the super specialized hard skills.

3. A great closing line

Your closing line could include your next steps or a call to action, Kahn says, such as “ I welcome the opportunity to speak with you more about how I can contribute to the team ,” or, “ I would love to schedule a time for us to discuss this role and my experience. ” But more importantly, “You want to make sure that you’re gracious and thanking them,” he says. While seemingly cliché , it never hurts to end on a simple, “ Thank you for your consideration. ”

Does that sound a bit overwhelming? Don’t panic! We’ve got examples of four types of cover letters below: a traditional cover letter , an impact cover letter , a writing sample cover letter , and a career change cover letter . So let’s take a look at these examples, why they work, and how you can use them to craft your own.

A traditional cover letter is similar to what you’d come up with using position-based cover letter templates . It moves in reverse chronological order through your career history, highlighting parts of your past jobs that make you well suited for this position.

You might want to use this type of cover letter if:

• You’re applying to a more formal company (like a law firm or major healthcare company ) or a more conventional role (like a lawyer or accountant).
• You want to play it safe and conservative with your application materials.

What does the job description say?

Imagine you’re applying to a paralegal job opening at a law firm. The job description might include:

Responsibilities

• Draft routine legal documents for review and use by attorneys
• Coordinate and organize materials and presentations for legal proceedings
• Research legal and related issues and report findings and conclusions to team
• Provide overall legal administrative support to the legal team
• Maintain calendars and ensure timely filings

Requirements

• Bachelor’s degree or equivalent of relevant education and work experience
• Strong communication skills (oral and written)
• Strong organizational , multitasking, and prioritization skills
• Proficiency with Microsoft Office Suite and LexisNexis
• Trustworthy, positive, energetic, and optimistic attitude with a willingness to roll up your sleeves

The cover letter example

Here’s an example of a traditional cover letter you could write for this role—keeping things strictly professional but without sounding too boring or jargon-y:

Dear Ms. Jessica Sanchez,

In my five-year career as a paralegal, I have honed my legal research and writing skills, and the attorneys I’ve worked with have complimented me on my command of case law and litigation support. Spiegel Law Firm’s 20 years in practice proves that the firm has strong values and excellent attorneys, and I’d be eager to join such a talented team.

I currently serve as a paralegal for Chandler, Chandler, and Greene, where I work closely with the partners on a number of high-priority cases. During my time here, I implemented a new calendar system that ensures timely filing of court papers. This system has prevented missed deadlines and allowed for better organization of internal and client meetings.

Previously, as a paralegal for the Neuerburg Law Firm, I received praise for my overall support of the legal team and my positive attitude. While working there, I came up with and implemented a plan for digitizing their old files while still ensuring security and privacy. This led to more efficiency when preparing for client meetings and legal proceedings.

My further qualifications include a bachelor’s degree from Rutgers University, a paralegal certificate, and training in LexisNexis, Westlaw, and Microsoft Office Suite.

I would love the opportunity to discuss how I can contribute to your legal team. Thank you in advance for your consideration, and I look forward to hearing from you.

Chase Broadstein [email protected] (222) 222-2222

Download this example

Why this works

This cover letter example is short, sweet, and to the point. It shows the candidate has a knack for getting things done in a thorough and timely manner and a track record for helping out wherever needed. The opening lines also express a genuine interest in this specific firm. Plus, there are some important keywords in there like “calendar system,” “bachelor’s degree,” “paralegal certificate,” and “LexisNexis.”

The impact cover letter puts your accomplishments front and center rather than organizing your paragraphs by past roles. You might use a cover letter like this if:

• You’re applying for roles where you’re expected to deliver on certain goals or results (for example, if the jobs involve sales quotas or marketing metrics).
• You haven’t followed a straightforward career path and your past job titles don’t show the extent of your qualifications.
• You want your personality to stand out a bit more than it might in a traditional cover letter.

What does the job description say

Imagine you’ve come across an opening for an email marketing manager . Part of the job description states:

• Manage email marketing strategy and calendar, including copywriting, optimization, monitoring, analyzing, and reporting on campaigns
• Improve campaign success through conversion optimization, A/B testing, and other experiments
• Collaborate with the design team to ensure brand guidelines are followed in emails
• Partner and collaborate cross-functionally with sales, product, product marketing, and data teams
• 3+ years in email marketing
• Experience with Constant Contact, Google Analytics, HTML, CSS, Photoshop, and Microsoft Excel, a plus
• Excellent communication skills (oral and written) and an eye for copyediting
• Strong interpersonal , relationship-building, and stakeholder management skills
• Excellent project management, problem-solving , and time management skills, with the ability to multitask effectively

Here’s an example of an impact cover letter where the writer’s hard skills and successes stand out:

Dear Russ Roman,

I have a problem. See, my inbox currently (and embarrassingly) hosts 1,500 unread emails—including newsletters from at least 50 different brands.

But this problem only fuels my passion for creating emails that are worth opening. Because from my perspective, as someone who can barely get through their own stack of mail, that’s a true win.

I’ve been following Vitabe for years, and can proudly say that I open every single email you send to me. I’m a sucker for a good subject line—“Take a Vitamin-ute—We’ll A-B-C You Soon” being my favorite—and the way your email content feels both fun and expert-backed really speaks to me. This is why I’m thrilled to submit my application for a role as email marketing manager at your company.

I have over four years of experience working in the email marketing space. In my current role at Westside Bank, I was able to implement new email campaigns centered around reengaging churned clients. By analyzing data around the types of clients who churn and the engagement of our current email subscribers, as well as A/B testing headlines and newsletter layouts, we were able to increase email subscribers by 15% and convert 30% of those subscribers to purchase our product, a significant increase from the previous year. 

I also launched a “Your Credit Matters” newsletter focused on educating our clients on how they spend and manage their credit—which became our highest performing campaign in terms of open-rates and click-through to date.

Previously, as a member of the marketing team at Dream Diary Mattresses, I collaborated with the sales and product team to understand how I could best support them in hitting their quarterly goals. One specific project involving creating personalized emails for customers drew more people to come back to our site after 30 days than direct paid ad campaigns, leading to a 112% increase in revenue from the last quarter.

I take the content I write and the calendars I manage seriously, editing and refining beyond detail-oriented and into meticulous territory, and I feel my experience and drive would greatly help Vitabe further develop their email program for success.

Thank you very much for your time and consideration. I look forward to hearing from you.

Lad Miller [email protected] (987) 654-3210

This sample cover letter concisely highlights the applicant’s most significant, relevant achievements. By adding context to how their projects were created, monitored, and completed, they’re able to show just how results-driven they are and how they’ve successfully leveraged some of the skills the company is looking for.

One thing worth noting: This person didn’t include keywords such as Constant Contact, Google Analytics, HTML, CSS, Photoshop, or Microsoft Excel—all of which are listed in the job description. But those skills are most likely in their resume already, and leaving them out gives them the space to discuss specific projects and tell a story not visible on other parts of their job application.

For roles where written communication is key, such as PR, copywriting , or journalism jobs, your cover letter will likely be the first writing sample your future employer sees. So it’s just as important to show your skill set in action through eloquent writing.

• Writing or editing is a key component of the role you’re applying to.
• You want to show off your creativity.

Here’s part of a job description for a staff writer position:

• Pitch and write articles, reporting on timely issues and trends
• Collaborate with editorial and other teams to launch each digital issue and other special projects on schedule
• Evaluate content performance and digital trends on a daily basis to constantly adjust pitches and packaging
• Utilize CMS tools, strategically select photos and videos, and request original graphics to optimize all written content for maximum engagement
• At least 2-3 years of experience creating content at a digital-first outlet
• Strong writing and reporting skills, and the ability to write clearly and quickly
• Familiarity working in a CMS and with analytics tools such as Google Analytics
• Deadline-driven, strategic thinker with a knack for crafting click-y headlines
• Strong collaborator who thrives in fast-paced environments

Have fun with this one, but triple-check for spelling and grammar mistakes, and make sure you’re showing off your best writing. Here's the cover letter sample:

Dear Tai Chen,

Since I could walk, I’ve been dancing. And since I could read, I’ve been glued to Arabesque Weekly. At one point, you featured one of my local heroes—a ballerina who struggled with an injury early in her career and went on to become a principal dancer at Pacific Northwest Ballet—and I plastered the article above my childhood bed. It’s still there today.

That article—and so many others you’ve published—taught me that dancing was about more than just pirouettes and arabesques and that the right kind of writer can shed light on aspects of the art that make it surprising, impactful, and universal. I can be that writer.

As an editorial assistant at TheImprovGroup.com for the past two and a half years, my main responsibility was to get all of our content ready to go live on the site. This included fact-checking, proofreading, adding in HTML where necessary, and finding photos, videos, and GIFs that would complement the content and optimize audience engagement. 

As I tinkered with each post, I became intimately familiar with our internal CMS. Reviewing every single article we published and following reactions and engagement helped me gain a deep understanding of what makes a piece really land with our audience.

But by far my favorite aspect of this role has been writing. Each week, I pitch and write at least one article, from 250-word news items to 900-word advice pieces to even longer profiles, features, and personal essays. I love the challenge of developing pitches that align with the trends we see in the data, reflect with the company’s brand and mission, and allow me to flex my creative muscles.

Collaborating with my team to form the best content library we can has been a dream come true. I would be so excited to use my experience to help Arabesque Weekly achieve its goals. And I hope to one day write a story that another little dance lover tapes to their wall forever.

It would be an honor to be a part of your editorial team, and I look forward to the possibility of discussing the opportunity with you.

Hoping to be your next staff writer,

Marlee Wood [email protected] (555) 666-4433

This candidate is clearly passionate about this specific publication and leads with a unique personal anecdote tied to the company’s mission that demonstrates their ability to tell stories in a compelling way. There are relevant keywords and phrases, sure, but they’re not just thrown in there. Their voice comes through in every sentence, proving this person knows how to communicate effectively and creatively.

Cover letters can play a big part in helping career changers prove their qualifications—especially when it’s unclear how their skills transfer over to this new field.

You might write a career change cover letter if:

• You want to highlight the transferable skills you have that relate to the job description.
• You want to explain why you’re making the switch and what’s driving you toward this specific industry, company, or position.

Imagine you’re someone who has experience supporting a sales team as an administrative assistant , and you’re now looking to become a sales representative. You come across a job posting that includes:

• Develop new sales techniques and strategies to build pipeline and hit team goals
• Coordinate with other teams to increase lead-generation efforts
• Assist in the processing of new business, including contacting customers to finalize sales and service transactions
• 1-3 years of successful sales experience
• Strong communication skills
• Ability to thrive in a fast-paced, ever-changing environment
• Ability to work independently to plan, set priorities, and effectively organize work
• Proven ability to be persuasive, persistent, and confident in closing a sale

Typically, this type of cover letter should include a compelling narrative about your career change and how you can transfer your past experiences to this new role. Here’s how you might translate your past experience over to this new (and exciting) prospect:

Dear Maria Russo,

The head of sales at Sunshine Inc. was in a bind. She needed six client meetings scheduled, 18 service transactions processed, and a summary of the team’s new lead generation campaign drafted before getting on a flight to Austin—in three hours. So she turned to her cool-headed, sales-savvy administrative assistant for help. That assistant was me. Not only did I execute everything on her to-do list, I did it all before her plane left the ground.

For three years, I worked in lockstep with a busy, growth-oriented sales leader to support the business development team. As the sole administrative assistant in the department, I balanced a swath of competing priorities, ranging from coordinating meetings and inputting data to contacting customers, finalizing transactions, and creating promotional materials. This role helped me develop a comprehensive understanding of the sales cycle, sales strategy, and pipeline growth.

Like many others, my career path hasn’t been entirely straightforward. After leaving Crabapple Media, I enrolled in a local coding bootcamp. Six months later, I emerged with a certificate in computer programming and a certainty that I did not want to be a coder. But education is never wasted. I’m now an aspiring sales representative with experience supporting a thriving sales team and extensive knowledge of the tech space.

Here’s a little bit more about how my experience would translate into this role:

• At Crabapple Media, I assisted in coordinating three annual sales strategy rollouts, yielding an average increase in pipeline of 26% YoY.
• At Sunshine Inc., I supported 12 independent team members in their lead-generation efforts. I also assisted in processing an average of 300 sales transactions every quarter.
• I thrive in busy, ever-changing environments that require me to communicate clearly and concisely. Supporting a high-volume team and a busy executive helped me to hone these skills—I typically sent more than 200 emails a day!

I would, of course, love to schedule a time for us to discuss this role and my experience, and I truly want to thank you for considering me.

All the best,

Olu Abiola [email protected] (123) 456-789

The opener draws you in and makes you want to learn more. It toots the person’s horn, but in a way that’s substantiated. Then, the next couple sections explain their experience in the sales space and other relevant qualifications, before eventually tying that back to why they’re applying to this specific job. 

Similar to the impact cover letter, the author lists some of the more important qualities they bring to the table, doing a bit of keyword inclusion and resume gap explaining along the way.

To further guide you, check out some more cover letter examples:

• Pain point cover letter example
• Internship cover letter example
• Recent graduate cover letter example
• (Another) career changer cover letter example
• Stay-at-home parent returning to work cover letter example
• Sales cover letter example
• Email marketing manager cover letter example
• No job description or position cover letter example (a.k.a., a letter of intent or interest)
• Example cover letter with no experience

Let’s break down one of our example cover letters real quick

All three professional cover letter examples have some key elements that make them great and able to grab the hiring manager's attention. Check out this handy infographic that breaks down our impact cover letter:

Here are a few more tips to help the cover letter process:

Start with a “brain dump” 

If you’re staring at a blank page, Godfred always recommends that her clients start by getting all their ideas on the page without paying attention to length. Then “ask yourself how you can cut half of it,” she says. You’ll likely find that repeated information and very generic phrases are the first to go. (If it’s still too long, here are some tips for getting your cover letter down to one page .)

Don’t just repeat your resume

You only have so much space to get your point across, so focus on the information that isn’t stated elsewhere rather than simply regurgitating your resume. A good cover letter should complement your resume, so use the opportunity to elaborate your skills and qualifications further, as well as your accomplishments and why you're a good fit for that position.

Focus on quality over quantity 

Target the jobs you’re most closely drawn to and qualified for and give them all your energy, rather than trying to churn out hundreds of cover letters, Kahn says. You may not be able to apply to as many jobs, but you’ll have a better response rate.

Remember the ATS 

Much like your resume, an applicant tracking systems, or ATS , will be sifting through your cover letter. So you’ll want to scatter relevant keywords from the job description throughout your pitch where it makes sense.

Don’t stress over formatting 

You may see flashy cover letter examples across the internet, but for the most part, it just isn’t necessary. An ATS can’t read text that has been formatted beyond using bold, italics, underline, and color, so keep your font and layout simple—especially if you’re submitting your cover letter through an online portal.

Don't forget your contact information

Include your contact information on every page, including your name, phone number, and email. “Imagine you come across a cover letter and you print it out with a bunch of applications to review and it doesn’t have the person’s contact information on it,” Godfred says. “You never want to put yourself in a situation where you’re the right person and they can’t find you.”

Edit your cover letter before submitting

Never submit a cover letter right after you finish writing it—there could be critical errors that you didn't notice while typing. Take some time away from your text, then revisit it like you're reading someone else's letter. Be sure to double-check all the information you've included, paying special attention to:

• The company's name
• The hiring manager's name
• The job title
• Your contact information
• Basic grammar and spelling

You're ready to go

If you've come this far, you're equipped with all the information you need to craft a great cover letter. Hopefully these cover letter examples help as you go to tackle your own. Remember: This is just one small step in the process! Take your time, but learn to move on when you’ve given it your all.

Amanda Cardoso contributed to the latest version of this article.

• Search Search Please fill out this field.
• Career Planning
• Finding a Job
• Cover Letters

Sample Cover Letter for a Job Application

What Is an Application Letter?

What to include in your application letter, tips for writing a cover letter, cover letter sample and template, email cover letter sample.

• How to Send an Email Application

Frequently Asked Questions (FAQs)

Alex Dos Diaz / The Balance

What's the best way to write a letter to apply for a job? Your letter should detail your specific qualifications for the position and the skills you would bring to the employer. What’s most important is to show the employer that you’re a perfect match for the job.

Your job application letter is an opportunity to highlight your most relevant qualifications and experience. An effective cover letter will enhance your application, showcase your achievements, and increase your chances of landing an interview.

Review what to include in a job application letter, tips for writing that will get your application noticed, and examples of cover letters and email messages to send when applying for a job.

Key Takeaways

• An application letter accompanies a resume and may be uploaded to a job portal, sent via email, or even sent by postal mail, depending on the employer’s requirements.
• Application letters are an ideal way to show your interest in a job and highlight your most relevant skills.
• It’s important to match your letter to the job description and show the employer you have the qualifications they are seeking.

A   letter of application, also known as a  cover letter , is a document sent with your resume to provide additional information about your skills and experience to an employer. Your letter of application is intended to provide detailed information on why you are an ideal candidate for the job.

Your application letter should let the employer know what position you are applying for, what makes you a strong candidate, why they should select you for an interview, and how you will follow up.

Effective application letters explain the reasons for your interest in the specific organization and identify the most relevant skills that qualify you for the job.

Unless an employer specifically requests a job application letter sent by postal mail, most cover letters today are sent by email or attached as a file in an online application tracking system.

As with all cover letters, a job application letter is divided into sections:

• The heading includes your name and contact information.
• A  greeting  addressed to a specific person, if possible.
• The introduction includes why the applicant is writing.
• The body discusses your relevant qualifications and what you have to offer the employer.
• The close thanks the reader and provides contact information and follow-up details.
• Your  signature to end the letter .

Here’s how to ensure your application supports your resume, highlights your most relevant qualifications, and impresses the hiring manager.

Get off to a direct start.  In your first paragraph, explain why you are writing. Mention the job title, company name, and where you found the job listing. While you can also briefly mention why you are a strong candidate, this section should be short and to the point.

Offer something different than what's in your resume. You can make your language a bit more personal than in your resume bullet points, and you can tell a narrative about your work experience and career.

Application letters typically accompany resumes, so your letter should showcase information that your resume doesn't.

Make a good case.  Your first goal with this letter is to progress to the next step: an interview. Your overarching goal, of course, is to get a job offer. Use your application letter to further both causes. Offer details about your experience and background that show why you are a good candidate. How have other jobs prepared you for the position? What would you bring to the role and the company? Use this space to  emphasize your strengths .

Close with all the important details.  Include a thank you at the end of your letter. You can also share your contact information and mention how you will follow up.

This is a sample cover letter.  Download the cover letter template  (compatible with Google Docs and Word Online) or see below for an email sample.

The Balance

John Donaldson 8 Sue Circle Smithtown, CA 08067 909-555-5555 john.donaldson@email.com

September 6, 2023

George Gilhooley LTC Company 87 Delaware Road Hatfield, CA 08065

Dear Mr. Gilhooley,

I am writing to apply for the programmer position advertised in the Times Union. As requested, I enclose my certification, resume, and references.

The role is very appealing to me, and I believe that my strong technical experience and education make me a highly competitive candidate for this position. My key strengths that would support my success in this position include:

• I have successfully designed, developed, and supported live-use applications.
• I strive continually for excellence.
• I provide exceptional contributions to customer service for all customers.

With a BS degree in computer programming, I have a comprehensive understanding of the full lifecycle of software development projects. I also have experience in learning and applying new technologies as appropriate. Please see my resume for additional information on my experience.

I can be reached anytime via email at john.donaldson@email.com or by phone at 909-555-5555.

Thank you for your time and consideration. I look forward to speaking with you about this employment opportunity.

Signature  (only if a hard copy letter)

John Donaldson

The following is a sample email cover letter to send as part of a job application.

Email Application Letter Example

Subject: Colleen Warren - Web Content Manager Position

Dear Hiring Manager,

I'm writing to express my interest in the Web Content Manager position listed on Monster.com. I have experience building large, consumer-focused, health-based content sites. While much of my experience has been in the business world, I understand the social value of this sector, and I am confident that my business experience will be an asset to your organization.

My responsibilities have included the development and management of website editorial voice and style, editorial calendars, and the daily content programming and production for various websites.

I have worked closely with health care professionals and medical editors to provide the best possible information to a consumer audience of patients. I have also helped physicians use their medical content to write user-friendly and easily comprehensible text.

Experience has taught me how to build strong relationships with all departments in an organization. I have the ability to work within a team, as well as cross-team. I can work with web engineers to resolve technical issues and implement technical enhancements. 

I am confident working with development departments to implement design and functional enhancements, monitor site statistics, and conduct search engine optimization.

Thank you for your consideration.

Colleen Warren colleen.warren@email.com 555-123-1234 www.linked.com/colleenwarren

How to Send an Email Application Letter

If sending your cover letter via email, list your name and the job title you are applying for in the  subject line  of the email:

Colleen Warren - Web Content Manager Position

Include your contact information in your email signature but don't list the employer's contact information.

Do you have to write a cover letter when you apply for a job?

Some employers require cover letters. If they do, it will be mentioned in the job posting. Otherwise, it’s optional but it can help your chances of securing an interview. A cover letter gives you a chance to sell yourself to the employer, showcase your qualifications, and explain why you are a perfect candidate for the job.

How can you use a cover letter to show you’re a qualified candidate?

One of the easiest ways to show an employer how you’re qualified for a job is to make a list of the requirements listed in the job posting and match them to your resume . Mention your most relevant qualifications in your cover letter, so the hiring manager can see, at a glance, that you have the credentials they are looking for.

CareerOneStop. " How Do I Write a Cover Letter? "

• Implementing Onboarding (Transitions)

Creating a Task to Update Candidate's Offer Status and Generate Offer Letter PDF

Before you start

Here's what to do

• Click Create.
• Enter a code, name and description for the task.
• Select Send E-Offer response in the Action field.
• If you want the system to generate a PDF containing the offer letter and the cover page: click Select, click the radio button next to the cover you want to display in the PDF and click Select. If no cover page is specified, the system will still update the offer status but no PDF document will be created and hence no PDF will be available for export to external systems.
• If you selected a cover page in the previous step, specify whether you want it to be displayed at the beginning or end of the PDF by clicking the corresponding radio button.
• Click Save.
• Click Activate.

If the task is later included in a process, and candidates or employees in the process respond to the offer displayed on the Tasks tab: the status of the offer will be updated to Offer-Accepted or Offer-Refused. If a cover page is specified, Onboarding (Transitions) Center users as well as the candidates or employees will be able to view and print a PDF containing the offer letter and cover page. External systems specified will be able to pull the PDFs.

What to do next

‘Spies Who Lie’ leader, cosigners were on CIA payroll when they falsely claimed Hunter Biden laptop was Russian fake

Steven Nelson

Some of the  51 “Spies Who Lie”  were active CIA contractors when they claimed files from first son  Hunter Biden’s laptop had “the classic earmarks”  of Russian disinformation ahead of the 2020 election — a fact that was uneasily noted inside the agency at the time, new records acquired by The Post show.

Former CIA acting director Michael Morell,  who previously told Congress he organized the Oct. 19, 2020 , letter to give Joe Biden a “talking point” ahead of a debate against then-President Donald Trump, was a contractor at the time, the agency recently confirmed to Congress.

Former CIA inspector general David Buckley also was a contractor at the time of the letter, according to an interim report from two House committees investigating the matter.

The terms of their contracts and compensation were not immediately clear and the House panels believe additional letter-signers may have been contractors — even though the letter described the signers as “former” officeholders.

“This frustrates me. I don’t think it is helpful to the Agency in the long run,” a CIA official whose identity was redacted wrote on Oct. 20, 2020 — the day after the  letter was distributed to Politico  — with a link to the outlet’s story.

“I also love that at least a few of the random signatures belong to individuals currently working here on contracts…,” responded another official, whose name also was redacted.

The federal Hatch Act bars most employees of the CIA and other spy agencies from engaging in partisan political activity, but the status of contractors is murkier.

The CIA indicated Morell and Buckley were contractors in a table which specified that former CIA director John Brennan and fellow letter-signers Nick Rasmussen and Marc Polymeropoulos had no such arrangement.

A separate agency-provided table showing officials who had either badge clearance or contracts at the time suggests that other signers had formal relationships with The Company.

That table also indicates that Morell’s contract lapsed at some point after Oct. 19, 2020, and that he entered into a new contract on May 1, 2021, as an “independent contractor” — though that relationship was qualified as including “no fee senior advisory services,” making the financial component unclear.

Morell’s colleague at Beacon Global Strategies, fellow letter-signer Jeremy Bash, is identified in the second table as an “independent contractor” as well — serving as a “contractor/green badge” holder from April 2, 2019, through April 1, 2022, with a brief gap before receiving a new deal beginning in August 2022.

Another letter-signer, former National Security Agency deputy director, Richard Ledgett, was also listed as having the same status at the time of the letter.

The disclosures are contained within an interim report by the House Intelligence Committee and the House Judiciary Committee’s Subcommittee on the Weaponization of the Federal Government — which also reveals that then-CIA Director Gina Haspel likely knew about the letter when it was submitted for review.

“The new information included in this report, based on new testimony and declassified documents, shows the potential dangers of a politicized intelligence community,” the interim report by the House panels says.

“Some of the signatories of the statement were on the CIA payroll at the time as contractors and others had special access to CIA facilities.

“Even Michael Morell — before the Committees learned of his contract with the CIA — acknowledged, ‘It’s inappropriate for a currently serving staff officer or contractor to be involved in the political process.'”

The report notes that: “Due to purported operational concerns, the CIA declined to declassify the entire universe  of signatories who were on active contract.”

Then-candidate Biden used the intelligence alumni letter to falsely claim at his second and final 2020 presidential debate with Trump that The Post’s reporting on his role in his family’s international business dealings was a “Russian plant” and “garbage.”

“There are 50 former national intelligence folks who said that what he’s accusing me of is a Russian plant,” Biden said of Trump. “Five former heads of the CIA, both parties, say what he’s saying is a bunch of garbage. Nobody believes it except his good friend Rudy Giuliani.”  

Morell testified to Congress last year that he was inspired to organize the letter after receiving a call from future Secretary of State Antony Blinken, a longtime Biden adviser.

The Post’s first laptop bombshell — published five days before the 51-person letter was made public — revealed that Vadym Pozharskyi, an executive at the Ukrainian gas company Burisma,  emailed Hunter  in 2015 to thank him for the “opportunity to meet your father” — directly contradicting Biden’s  2019 claim  that he’d “never spoken” with his son about “his overseas business dealings.”

The Biden campaign  vaguely denied that the meeting occurred . But further reporting corroborated key details, including the fact that Joe Biden  attended a 2015 DC dinner  one day before the Burisma exec’s email. A group of his son’s associates, including Pozharskyi and a trio from Kazakhstan that posed for a photo with the Bidens, attended.

Hunter earned up to $1 million per year to serve on Burisma’s board from 2014 to 2019, beginning when his father led the Obama administration’s Ukraine policy.

A second October 2020 bombshell from The Post — published four days before the spies’ statement —  described communications  about Hunter Biden and his uncle Jim Biden’s business venture with the Chinese state-linked company CEFC China Energy, a since-defunct reputed cog in Beijing’s “Belt and Road” foreign influence campaign.

A May 13, 2017, email from the laptop said  the “big guy”  would get 10% of the CEFC deal and former Biden family associate Rob Walker testified to Congress that Joe Biden met with the company’s chairman Ye Jianming before cash began to flow earlier that year.

The CIA did not immediately respond to a request for comment Tuesday and The Post was not immediately able to reach Morell or Buckley.

Read the full article here .

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• Health and social care
• Public health
• Health protection
• Immunisation
• Respiratory syncytial virus (RSV) vaccination programmes letter
• NHS England
• UK Health Security Agency

Introduction of new NHS vaccination programmes against respiratory syncytial virus (RSV)

Published 24 June 2024

Applies to England

© Crown copyright 2024

This publication is licensed under the terms of the Open Government Licence v3.0 except where otherwise stated. To view this licence, visit nationalarchives.gov.uk/doc/open-government-licence/version/3 or write to the Information Policy Team, The National Archives, Kew, London TW9 4DU, or email: [email protected] .

Where we have identified any third party copyright information you will need to obtain permission from the copyright holders concerned.

This publication is available at https://www.gov.uk/government/publications/respiratory-syncytial-virus-rsv-vaccination-programmes-letter/introduction-of-new-nhs-vaccination-programmes-against-respiratory-syncytial-virus-rsv

24 June 2024

• chief executives
• chief operating officers
• medical directors
• chief pharmacist
• chief nurses
• head of midwifery

Integrated Care Boards ( ICB ):

• public health directors
• clinical leads
• accountable officers

For onward cascade to:

• general practices
• paediatricians
• NHSE regional directors
• NHSE regional chief midwives and heads of midwifery
• NHSE regional medical directors
• NHSE directors of nursing
• NHSE regional directors of commissioning
• NHSE regional directors of primary care and public health commissioning
• NHSE regional heads of public health commissioning
• NHSE regional heads of primary care
• NHSE specialist commissioning teams
• all directors of public health

Stakeholders:

• Nursing and Midwifery Council
• Royal College of Midwives
• Royal College of Paediatrics and Child Health
• Royal College of Physicians
• Royal College of Nursing
• Royal College of General Practitioners
• Royal College of Obstetricians and Gynaecologists
• Faculty of Public Health
• Local Government Association
• Royal Pharmaceutical Society
• Royal College of Emergency Medicine
• Society of acute medicine

Dear Colleagues,

Introduction of new NHS vaccination programmes against respiratory syncytial virus ( RSV )

Following guidance from the Joint Committee on Vaccination and Immunisation ( JCVI ), we are writing to systems to set out next steps for delivery of 2 new respiratory syncytial virus ( RSV ) vaccination programmes from 1 September 2024, for older adults and during pregnancy for infant protection.

RSV  is a common respiratory virus that that can cause serious lung infections. While RSV infection can occur at any age, the risk and severity of RSV and its complications are increased in older adults and in neonates and small babies, and it has a considerable impact on individuals and NHS services during the winter months.

Following successful completion of a competitive tender and with funding approved from the Department of Health and Social Care ( DHSC ), we are pleased to be able to provide further information about the programme. We ask that you share this with all local partners involved in commissioning and delivering the programme.

Programme for older adults aged 75 to 79 years old

All adults turning 75 years old on or after 1 September 2024 will be eligible for the routine programme and should be offered a single dose of the RSV vaccine on or after their 75th birthday. A one-off catch-up campaign for those already aged 75 to 79 years old on 1 September 2024 should be undertaken at the earliest opportunity with the aim of completing the majority by 31 August 2025. To offer the best protection, we are asking systems and providers to vaccinate as many people as possible during September and October 2024 prior to the expected RSV season. In line with JCVI guidance, individuals will remain eligible until the day before their 80th birthday, with the exception of people who turn 80 in the first year who have until 31 August 2025 to get vaccinated.

This campaign will be commissioned from general practice as an essential service, starting from 1 September 2024. In addition, NHS England ( NHSE ) will be commissioning a number of community pharmacies to deliver the programme. Further details will be shared in due course.

Programme for pregnant women to protect infants

All women who are at least 28 weeks pregnant (the eligible cohort) on 1 September 2024, should be offered a single dose of the RSV vaccine, through commissioned services. After that, pregnant women will become eligible as they reach 28 weeks gestation and remain eligible up to birth. The ideal opportunity to offer vaccination would be at the 28-week antenatal contact ( ANC ), following prior discussion at the 20-week ANC . Providers should aim to vaccinate those already eligible on 1 September as soon as possible.

Information provided in the annexes of this letter:

Annexe A : detailed information and guidance for healthcare professionals about the RSV older adult offer.

Annexe B : detailed information and guidance for healthcare professionals about the RSV vaccination offer for pregnant women to protect infants and the high-risk infant offer.

Annexe C : detailed information and guidance for healthcare professionals – both programmes.

For any operational queries, please contact your NHS England Regional Public Health Commissioning Team. For clinical queries or queries about supporting programme resources, please email [email protected] .

We would like to take this opportunity to thank everyone involved in commissioning and delivering the national immunisation programme in England.

Yours sincerely

Steve Russell, National Director of Vaccinations and Screening, NHS England

Dr Mary Ramsay CBE, Director of Public Health Programmes (including immunisation), UK Health Security Agency

Annexe A. Detailed information and guidance for healthcare professionals – Older adult programme

The joint committee on vaccination and immunisation ( jcvi ).

In June 2023, based on impact and cost effectiveness modelling, the JCVI advised that an RSV immunisation programme, that is cost effective, should be developed for older adults aged 75 years old and above. The JCVI further advised it favoured a one-off campaign as the strategy for this programme with the initial offer covering several age cohorts and then a routine programme for those turning 75 years old, with its delivery and implementation to be determined through further consultation between NHS England, DHSC , UKHSA and the devolved administrations.

Funding and service arrangements

Routine NHS-funded vaccinations and immunisations are delivered as essential services under the GP Contract from the 1 September 2024, the RSV vaccination programme will be included, as set out in this letter. Details of how the service will be commissioned will be shared via an NHS England deployment note and relevant contracting arrangements will be put in place accordingly.

Practices will be required to undertake call/recall for patients as they become eligible for the programme from 1 September. Accurate and timely recording of all vaccines given, and good management of all associated documentation, is essential as per the standards set out in the GMS Regulations and Statement of Financial Entitlement ( SFE ).

Funding will be part of the Public Health Allocation to regional commissioners annually to disseminate, as required locally.

Vaccine coverage data collection

Single dose coverage of the RSV vaccination will be collected. GP practice-level RSV vaccine coverage will be based on data automatically uploaded via participating GP IT suppliers to the ImmForm website (a website used by UKHSA and NHS to collect data on vaccine coverage and provide vaccine ordering facilities for the NHS). For the maternal programme, data will be collected monthly with an 8 week lag to allow for transfer of records and recording of live births and immunisations in women’s records. For older adults, data will be collected quarterly.

From September 2024 data will be collected on the following:

For older adults:

Denominator: the number of patients in the relevant age bands registered with a participating GP on the data extraction date.

Numerator: the number of patients in the denominator that have received the RSV vaccine between 1 September 2024 and the extraction date.

The data will be validated and analysed by UKHSA to check data completeness, identify and query any anomalous results and describe epidemiological trends. Reports will be available on GOV.UK.

Annexe B. Detailed information and guidance for healthcare professionals – pregnancy vaccination for infant protection programme

In June 2023, based on impact and cost effectiveness modelling, the JCVI advised that a RSV immunisation programme, that is cost effective, should be developed for infants. Further details can be found in the JCVI RSV statement .

Women should be offered RSV vaccination in each pregnancy from 28 weeks gestation. Infants at high risk of RSV disease should also receive passive immunisation against RSV in accordance with criteria in the Green Book, chapter 27a regardless of whether the mother was vaccinated during the pregnancy.

Where appropriate and in accordance with procurement legislation, the service may be provided under a variation to the NHS Standard Contract with current providers as determined by regional commissioners, based on population need and using the nationally provided template schedules. Where a new non-primary care provider is commissioned in accordance with procurement legislation, then the nationally provided standard contract templates must be used.

Opportunistic or on request GP delivery of immunisations will be commissioned as an essential service in the GP contract. Where commissioners may want general practice to routinely provide this service, this will need to be commissioned locally over and above the core opportunistic or on request offer and giving due regard to procurement legislation.

Funding will be provided as part of the Public Health Allocation to regional commissioners annually to disseminate, as required locally.

Vaccination event data recording

Vaccination events should be recorded using nationally agreed applications. Vaccinations provided in a GP setting will be recorded directly onto GPIT systems. Supporting information on vaccine event recording requirements will be provided to regional commissioners and commissioned providers.

Single dose coverage of the RSV vaccination will be collected.

For the maternal programme:

Denominator: the number of women registered with a participating GP on the data extraction date who delivered in the survey month regardless of gestational age at birth.

Numerator: the number of women in the denominator recorded as having received RSV vaccination between week 28 of pregnancy and delivery.

The data will be validated and analysed by UKHSA to check data completeness, identify and query any anomalous results and describe epidemiological trends.

Annexe C. Detailed information and guidance for healthcare professionals – both programmes

Vaccine supply.

The RSV vaccine Abrysvo® will be made available to order online via the ImmForm website . See the ImmForm helpsheet for information on registering for an ImmForm account. The vaccine is expected to be available to order from early August. The same Abrysvo® vaccine will be used for both the older adult and the infant programmes but will be separate items on ImmForm and the product should be managed independently where possible. Ordering controls may be in place to enable UKHSA to balance incoming supply with demand. Details on ordering will be available on ImmForm and in Vaccine Update in due course. Providers should plan to include Abrysvo® with their usual ImmForm vaccine orders rather than placing additional orders and ensure that local stocks of vaccine are rotated in fridges so that wastage is minimised. It is recommended that practices hold no more than 2 weeks’ worth of stock.

Patient Group Directions (PGDs)

A new RSV PGD template will be produced by UKHSA for NHS England areas to authorise for their commissioned services. This will be available from the PGD collection on GOV.UK.

Information and guidance for healthcare practitioners

Detailed clinical guidance on RSV and RSV vaccination is contained in chapter 27a of Immunisation Against Infectious Disease (the Green Book).

Healthcare practitioner information and guidance to support the RSV programme including an Information for Healthcare Practitioners document and a training slide set will be available from the RSV vaccination programme webpage .

Patient information materials

Patient information materials will be available on the RSV vaccination programme webpage .

All patient facing resources can be ordered free of charge from Health Publications . All users need to register to receive deliveries. If you register as a health professional, you can order 500 to 1,000 copies on the website. For larger quantities, please call 0300 123 1002.

Guidance on informed consent can be found in chapter 2 of the Green Book .

Black Triangle Scheme and reporting suspected adverse reactions

Abrysvo® is part of the Medicines and Healthcare products Regulatory Agency’s ( MHRA ) Black Triangle Scheme for new medicines and vaccines to allow rapid identification of new safety information. Health professionals and those vaccinated are asked to report suspected adverse reactions through the online Yellow Card scheme , by downloading the Yellow Card app or by calling the Yellow Card scheme on 0800 731 6789 9am to 5pm Monday to Friday.

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