Managerial economics a problem solving approach PDF

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Title Page Copyright Page Brief Contents Contents Preface: Teaching Students to Solve Problems Section I: Problem Solving and Decision Making Chapter 1: Introduction: What This Book Is About 1.1 Using Economics to Solve Problems 1.2 Problem-Solving Principles 1.3 Test Yourself 1.4 Ethics and Economics 1.5 Economics in Job Interviews Summary & Homework Problems End Notes Chapter 2: The One Leson of Busines 2.1 Capitalism and Wealth 2.2 Does the Government Create Wealth? 2.3 How Economics Is Useful to Business 2.4 Wealth Creation in Organizations Summary & Homework Problems End Notes Chapter 3: Benefits, Costs, and Decisions 3.1 Background: Variable, Fixed, and Total Costs 3.2 Background: Accounting versus Economic Profit 3.3 Costs Are What You Give Up 3.4 Sunk-Cost Fallacy 3.5 Hidden-Cost Fallacy 3.6 A Final Warning Summary & Homework Problems End Notes Chapter 4: Extent (How Much) Decisions 4.1 Fixed Costs Are Irrelevant to an Extent Decision 4.2 Marginal Analysis 4.3 Deciding between Two Alternatives 4.4 Incentive Pay 4.5 Tie Pay to Performance Measures That Reflect Effort 4.6 Is Incentive Pay Unfair? Summary & Homework Problems End Notes Chapter 5: Investment Decisions: Look Ahead and Reason Back 5.1 Compounding and Discounting 5.2 How to Determine Whether Investments Are Profitable 5.3 Break-Even Analysis 5.4 Choosing the Right Manufacturing Technology 5.5 Shut-Down Decisions and Break-Even Prices 5.6 Sunk Costs and Post-Investment Hold-Up Summary & Homework Problems End Notes Section II: Pricing, Costs, and Profits Chapter 6: Simple Pricing 6.1 Background: Consumer Values and Demand Curves 6.2 Marginal Analysis of Pricing 6.3 Price Elasticity and Marginal Revenue 6.4 What Makes Demand More Elastic? 6.5 Forecasting Demand Using Elasticity 6.6 Stay-Even Analysis, Pricing, and Elasticity 6.7 Cost-Based Pricing Summary & Homework Problems End Notes Chapter 7: Economies of Scale and Scope 7.1 Increasing Marginal Cost 7.2 Economies of Scale 7.3 Learning Curves 7.4 Economies of Scope 7.5 Diseconomies of Scope Summary & Homework Problems End Notes Chapter 8: Understanding Markets and Industry Changes 8.1 Which Industry or Market? 8.2 Shifts in Demand 8.3 Shifts in Supply 8.4 Market Equilibrium 8.5 Predicting Industry Changes Using Supply and Demand 8.6 Explaining Industry Changes Using Supply and Demand 8.7 Prices Convey Valuable Information 8.8 Market Making Summary & Homework Problems End Notes Chapter 9: Market Structure and Long-Run Equilibrium 9.1 Competitive Industries 9.2 The Indifference Principle 9.3 Monopoly Summary & Homework Problems End Notes Chapter 10: Strategy: The Quest to Kep Profit from Eroding 10.1 A Simple View of Strategy 10.2 Sources of Economic Profit 10.3 The Three Basic Strategies Summary & Homework Problems End Notes Chapter 11: Foreign Exchange, Trade, and Bubles 11.1 The Market for Foreign Exchange 11.2 The Effects of a Currency Devaluation 11.3 Bubbles 11.4 How Can We Recognize Bubbles? 11.5 Purchasing Power Parity Summary & Homework Problems End Notes Section III: Pricing for Greater Profit Chapter 12: More Realistic and Complex Pricing 12.1 Pricing Commonly Owned Products 12.2 Revenue or Yield Management 12.3 Advertising and Promotional Pricing 12.4 Psychological Pricing Summary & Homework Problems End Notes Chapter 13: Direct Price Discrimination 13.1 Why (Price) Discriminate? 13.2 Direct Price Discrimination 13.3 Robinson-Patman Act 13.4 Implementing Price Discrimination 13.5 Only Schmucks Pay Retail Summary & Homework Problems End Notes Chapter 14: Indirect Price Discrimination 14.1 Indirect Price Discrimination 14.2 Volume Discounts as Discrimination 14.3 Bundling Different Goods Together Summary & Homework Problems End Notes Section IV: Strategic Decision Making Chapter 15: Strategic Games 15.1 Sequential-Move Games 15.2 Simultaneous-Move Games 15.3 Prisoners’ Dilemma 15.4 Other Games Summary & Homework Problems End Notes Chapter 16: Bargaining 16.1 Strategic View of Bargaining 16.2 Nonstrategic View of Bargaining 16.3 Conclusion Summary & Homework Problems End Note Section V: Uncertainty Chapter 17: Making Decisions with Uncertainty 17.1 Random Variables and Probability 17.2 Uncertainty in Pricing 17.3 Data-Driven Decision Making 17.4 Minimizing Expected Error Costs 17.5 Risk versus Uncertainty Summary & Homework Problems End Notes Chapter 18: Auctions 18.1 Oral Auctions 18.2 Second-Price Auctions 18.3 First-Price Auctions 18.4 Bid Rigging 18.5 Common-Value Auctions Summary & Homework Problems End Notes Chapter 19: The Problem of Adverse Selection 19.1 Insurance and Risk 19.2 Anticipating Adverse Selection 19.3 Screening 19.4 Signaling 19.5 Adverse Selection and Internet Sales Summary & Homework Problems End Notes Chapter 20: The Problem of Moral Hazard 20.1 Introduction 20.2 Insurance 20.3 Moral Hazard versus Adverse Selection 20.4 Shirking 20.5 Moral Hazard in Lending 20.6 Moral Hazard and the 2008 Financial Crisis Summary & Homework Problems End Notes Section VI: Organizational Design Chapter 21: Geting Employees to Work in the Firm’s Best Interests 21.1 Principal–Agent Relationships 21.2 Controlling Incentive Conflict 21.3 Marketing versus Sales 21.4 Franchising 21.5 A Framework for Diagnosing and Solving Problems Summary & Homework Problems End Notes Chapter 22: Geting Divisions to Work in the Firm’s Best Interests 22.1 Incentive Conflict between Divisions 22.2 Transfer Pricing 22.3 Organizational Alternatives 22.4 Budget Games: Paying People to Lie Summary & Homework Problems End Notes Chapter 23: Managing Vertical Relati onships 23.1 How Vertical Relationships Increase Profit 23.2 Double Marginalization 23.3 Incentive Conflicts between Retailers and Manufacturers 23.4 Price Discrimination 23.5 Antitrust Risks 23.6 Do Buy a Customer or Supplier Simply Because It Is Profitable Summary & Homework Problems End Notes Section VII: Wrapping Up Chapter 24: Test Yourself 24.1 Should You Keep Frequent Flyer Points for Yourself? 24.2 Should You Lay Off Employees in Need? 24.3 Manufacturer Hiring 24.4 American Airlines 24.5 Law Firm Pricing 24.6 Should You Give Rejected Food to Hungry Servers? 24.7 Managing Interest-Rate Risk at Banks 24.8 What You Should Have Learned Epilogue: Can Those Who Teach, Do? Glossary Index

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Summary Managerial Economics : A Problem-Solving Approach

This page intentionally left blank Managerial Economics Managerial economics, meaning the application of economic methods in the man- agerial decision-making process, is a fundamental part of any business or manage- ment course. This textbook covers all the main aspects of managerial economics: the theory of the firm; demand theory and estimation; production and cost theory and estimation; market structure and pricing; game theory; investment analysis and government policy. It includes numerous and extensive case studies, as well as review questions and problem-solving sections at the end of each chapter. Nick Wilkinson adopts a user-friendly problem-solving approach which takes the reader in gradual steps from simple problems through increasingly difficult material to complex case studies, providing an understanding of how the relevant principles can be applied to real-life situations involving managerial decision-making. This book will be invaluable to business and economics students at both undergraduate and graduate levels who have a basic training in calculus and quantitative methods. NICK WILKINSON is Associate Professor in Economics at Richmond, The American International University in London. He has taught business and economics in various international institutions in the UK and USA, as well as working in business manage- ment in both countries.    Cambridge, New York, Melbourne, Madrid, Cape Town, Singapore, São Paulo Cambridge University Press The Edinburgh Building, Cambridge  , UK First published in print format - ---- - ---- - ---- © Nick Wilkinson 2005 2005 Information on this title: www.cambridg e.org /9780521819930 This book is in copyright. Subject to statutory exception and to the provision of relevant collective licensing agreements, no reproduction of any part may take place without the written permission of Cambridge University Press. - --- - --- - --- Cambridge University Press has no responsibility for the persistence or accuracy of s for external or third-party internet websites referred to in this book, and does not guarantee that any content on such websites is, or will remain, accurate or appropriate. Published in the United States of America by Cambridge University Press, New York www.cambridge.org hardback paperback paperback eBook (EBL) eBook (EBL) hardback Contents Preface page vii Acknowledgements x Detailed contents xi PART I INTRODUCTION 1 Chapter 1 Nature, scope and methods of managerial economics 3 Chapter 2 The theory of the firm 20 PART II DEMAND ANALYSIS 71 Chapter 3 Demand theory 73 Chapter 4 Demand estimation 122 PART III PRODUCTION AND COST ANALYSIS 173 Chapter 5 Production theory 175 Chapter 6 Cost theory 212 Chapter 7 Cost estimation 254 PART IV STRATEGY ANALYSIS 285 Chapter 8 Market structure and pricing 287 Chapter 9 Game theory 331 Chapter 10 Pricing strategy 382 Chapter 11 Investment analysis 430 Chapter 12 Government and managerial policy 469 Index 522 v Managerial Economics A Problem-Solving Approach Nick Wilkinson Preface Managerial economics, meaning the application of economic methods to the managerial decision-making process, is a fundamental part of any business or management course. It has been receiving more attention in business as managers become more aware of its potential as an aid to decision-making, and this potential is increasing all the time. This is happening for several reasons: 1 It is becoming more important for managers to make good decisions and to justify them, as their accountability either to senior management or to shareholders increases. 2 As the number and size of multinationals increases, the costs and benefits at stake in the decision-making process are also increasing. 3 In the age of plentiful data it is more imperative to use quantitative and rationally based methods, rather than ‘intuition’. 4 The pace of technological development is increasing with the impact of the ‘new economy’. Although the exact nature of this impact is controversial, there is no doubt that there is an increased need for economic analysis because of the greater uncertainty and the need to evaluate it. 5 Improved technology has also made it possible to develop more sophisti- cated methods of data analysis involving statistical techniques. Modern computers are adept at ‘number-crunching’, and this is a considerable aid to decision-making that was not available to most firms until recent years. As managerial economics has increased in importance, so books on the subject have proliferated. Many of the more recent ones claim like this one to take a problem-solving approach. I have found from my own teaching experience that, in spite of this, students of the subject tend to have two main problems: 1 They claim to understand the theory, but fail to see how to put principles into practice when faced with the kind of problems they find in the text- books, even though these are considerably simplified compared with real- life situations. 2 They fail to see the relevance of the techniques presented in the books in terms of application to real-life situations. The two problems are clearly related. Textbook problems are simplified, in terms of the amount of data and decision variables, to make them easier for vii students to analyse. However, the result of this is that the textbook problems tend to fall between two stools: they are still too difficult in some cases for students to tackle without considerable help (the first problem), yet they are too simplified and abstract for students to see how textbook methods can be applied to real-life situations (the second problem). This book attempts to overcome the considerable obstacles above. It adopts a user-friendly problem-solving approach, which takes the reader in gradual steps from easy, very simplified problems through increasingly difficult mater- ial to complex case studies. Pedagogical features 1 The objectives of each chapter are clearly stated at the start of the chapter. 2 Case studies are plentiful and have been carefully selected. These are designed to be global in their application and relevance, and of recent origin. They are sometimes longer than the typical case study in textbooks in order to achieve a fuller flavour of real life, and they concentrate on the managerial decision-making aspect. The cases are also integrated with the material in the text, not just in terms of relevance, but also in terms of asking specific questions, often of a quantitative nature. 3 Examples are given throughout the text of firms or situations, to illustrate principles and their real-life application; an effort is made to use examples to which students can easily relate from their own experience. 4 There is an emphasis on the interdisciplinary aspects of managerial eco- nomics; problems are addressed in all the main functional areas of market- ing, finance, production and human resources. 5 Quantitative techniques are introduced only where they are relevant to the material discussed, and are then applied in that context. This is contrary to the common treatment, where many techniques are explained in the early part of textbooks, before the relevant economic theory. Teaching experi- ence suggests that students comprehend the techniques more easily if they can immediately see their application. It is assumed in the text that stu- dents already have a basic knowledge of calculus and statistics. 6 Key terms and concepts are written in bold; the definitions and interpret- ations of these terms and concepts are written in bold italics. 7 Many chapters include a section titled ‘A problem-solving approach’ at the end of the chapter, in order to bridge the gap described above as the first student problem. These sections include several solved problems, with the rationale for the methodology explained as well as the calculations. 8 Summaries are provided at the end of each chapter of the key points. 9 Review questions are included at the end of each chapter for students to test their understanding of the material. 10 Problems of a quantitative nature are also included at the end of chapters. These can be used by both students and instructors, as test questions or assignments. viii PREFACE 11 Starred material is included which indicates a greater degree of difficulty; this is more suitable for MBA students, and can be omitted without causing problems with understanding the remaining material. Sometimes the starred material relates to whole sections, sometimes to subsections, and sometimes just to particular headings. 12 Throughout the book there is an effort to tie economic theory and practice together. Students should be able to see how empirical studies are con- ducted and the role of these in testing theories; the relevance of this process to managerial decision-making is emphasized. Structure and content The text is structured into parts, chapters, sections, subsections, headings and subheadings. The first four are self-explanatory; headings are titled alphabet- ically, while subheadings are titled numerically. An attempt is made to ensure both consistency of treatment and clarity of exposition, so that students can easily see how the various materials are related. Part I of the text is an overview of the subject matter, and is particularly concerned with the methodology employed and the objectives of firms and managers. Part II is concerned with examining demand analysis. This involves a discussion of consumer theory, the theoretical principles of demand and the empirical aspects of demand estimation. Considerable attention is given to examining statistical techniques of estimation, much more than in the typical text. This is because of the increasing importance of the use of these tech- niques and the ubiquity of software packages for data analysis. Part III examines production theory and costs; the treatment is similar to the previous part, in that the principles of production and costs are discussed, and then the empir- ical and statistical aspects of estimation are explained. Part IV examines strat- egy analysis; this covers market structure, pricing, game theory, investment analysis and the impact of government policy on managerial decision-making. The coverage here is broader than a typical text, and there is particular emphasis on the consideration of non-price decisions and interdependent decision-making. In each chapter there are three or four case studies, with questions attached. These are inserted into the text as close as possible to their points of relevance. Many chapters also include solved problems; sometimes these are embodied in the text as examples to illustrate the concepts involved, and in other cases they are included at the end of the chapter, according to whatever seems more appropriate. There are also review questions and in many cases additional problems at the end of the chapters, following the chapter summaries. The currency units involved in these problems vary, being mainly in pounds ster- ling and US dollars; this is in keeping with the international nature of the material in both the text and the case studies. Preface ix Acknowledgements This text grew out of lecture material that I have developed while teaching courses at both undergraduate and graduate level, mainly but not entirely in managerial economics, over more than twenty years. During that time I have had many excellent students in my classes, who have enabled me to under- stand more clearly the requirements for a text of this type. Their comments and questions have contributed significantly to the style and form of the book. Other students have also contributed, in that their questions and problems have over the years led to certain methods of presentation and exposition which have, I hope, improved both the clarity and relevance of the material. I am grateful to the anonymous referees for various pieces of constructive advice regarding structure and content. In particular I would like to thank John Mark of King’s College London for his advice and encouragement. Finally, I would like to thank Yasmin, my wife, for her unending patience and support. The majority of the material in the text has been class-tested, but I am sure that there is still scope for improvement in terms of both content and clarity of exposition. Constructive suggestions in these areas are certainly welcome. x Detailed contents PART I INTRODUCTION page 1 Chapter 1 Nature, scope and methods of managerial economics 3 1.1 Introduction 4 Case study 1.1: Global warming 4 1.2 Definition and relationships with other disciplines 7 Definition 7 Relationship with economic theory 8 Relationship with decision sciences 10 Relationship with business functions 10 1.3 Elements of managerial economics 11 Subject areas and relationships 11 Presentation of topics 11 1.4 Methods 12 Scientific theories 12 Learning economics 14 Case study 1.2: Import quotas on Japanese cars 15 Tools of analysis: demand and supply 16 Case study 1.3: Equal prize money in tennis 17 Summary 18 Review questions 19 Notes 19 Chapter 2 The theory of the firm 20 2.1 Introduction 22 2.2 The nature of the firm 23 Economic organizations 23 Transaction cost theory 25 Motivation theory 26 Property rights theory 29 2.3 The basic profit-maximizing model 32 Assumptions 32 Limitations 35 Usefulness 35 2.4 The agency problem 36 Contracts and bounded rationality 37 xi Hidden information 38 Hidden action 39 Control measures 40 Limitations of the agency model 43 Case study 2.1: Corporate governance 44 2.5 Measurement of profit 48 Nature of measurement problems 48 Efficient markets hypothesis* 50 Limitations of the EMH* 51 Case study 2.2: Enron 53 2.6 Risk and uncertainty 57 Attitudes to risk 58 Risk and objectives 58 Risk and the agency problem 59 2.7 Multiproduct strategies 60 Product line profit maximization 60 Product mix profit maximization 61 Case study 2.3: PC World 62 2.8 Conclusion 62 The public sector and non-profit organizations 63 Satisficing 63 Surveys of business objectives 64 Ethics 64 Profit maximization revisited 65 Summary 66 Review questions 67 Notes 68 PART II DEMAND ANALYSIS 71 Chapter 3 Demand theory 73 3.1 Introduction 74 3.2 Definition and representation 74 Meaning of demand 74 Tables, graphs and equations 75 Interpretation of equations 78 3.3 Consumer theory 80 Assumptions 81 Analysis 83 Limitations 88 Alternative approaches* 88 Conclusions 90 3.4 Factors determining demand 91 Controllable factors 92 xii DETAILED CONTENTS Uncontrollable factors 93 Demand and quantity demanded 96 Case study 3.1: Marks & Spencer 97 3.5 Elasticity 98 Price elasticity 99 Promotional elasticity 105 Income elasticity 107 Cross-elasticity 108 3.6 A problem-solving approach 110 Examples of solved problems 110 Case study 3.2: The Oresund bridge 115 Case study 3.3: The Texas state bird 116 Case study 3.4: Oil production 116 Summary 118 Review questions 118 Problems 119 Notes 120 Chapter 4 Demand estimation 122 4.1 Introduction 124 4.2 Methods 125 Consumer surveys 125 Market experiments 126 Statistical methods 127 4.3 Model specification 127 Mathematical models 127 Statistical models 129 4.4 Data collection 129 Types of data 129 Sources of data 130 Presentation of data 131 4.5 Simple regression 133 The OLS method 133 Application of OLS 133 4.6 Goodness of fit 135 Correlation 135 The coefficient of determination 136 4.7 Power regression 137 Nature of the model 138 Application of the model 138 4.8 Forecasting 139 Nature 139 Application 139 4.9 Multiple regression 140 Nature of the model 140 Detailed contents xiii

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Managerial Economics: A Problem Solving Approach 5th Edition, Luke M. Froeb

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  1. Managerial economics a problem solving approach PDF

    Download Managerial economics a problem solving approach PDF Description ... Table of Contents Title Page Copyright Page Brief Contents Contents Preface: Teaching Students to Solve Problems Section I: Problem Solving and Decision Making Chapter 1: Introduction: What This Book Is About 1.1 Using Economics to Solve Problems

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    This textbook covers all the main aspects of managerial economics: the theory of the firm; demand theory and estimation; production and cost theory and estimation; market structure and pricing; game theory; investment analysis and government policy.

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    Managerial economics : a problem solving approach : Froeb, Luke M., author : Free Download, Borrow, and Streaming : Internet Archive Managerial economics : a problem solving approach by Froeb, Luke M., author Publication date 2016 Topics Managerial economics Publisher Boston, MA : Cengage Learning Collection

  5. Managerial Economics: A Problem Solving Approach, 5th edition

    Managerial Economics: A Problem Solving Approach, 5th edition Paperback - January 1, 2018 by Luke M. Froeb (Author), Brian T. McCann (Author), Michael R. Ward (Author), 4.1 36 ratings See all formats and editions There is a newer edition of this item: Managerial Economics: A Problem Solving Approach $93.05

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    This textbook covers all the main aspects of managerial economics: the theory of the firm; demand theory and estimation; production and cost theory and estimation; market structure and pricing; game theory; investment analysis and government policy.

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    Managerial Economics: A Problem-Solving Approach. Managerial Economics. : Nick Wilkinson. Cambridge University Press, May 5, 2005 - Business & Economics - 556 pages. Managerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course.

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    His former student and textbook coauthor Brian McCann, has since pushed him out of the running for any teaching awards. The Fifth edition of their textbook, Managerial Economics: A Problem Solving Approach, was published by Cengage in 2018. Professor Froeb has spent his professional life going in and out of academia and the government.

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    Managerial Economics (MindTap Course List): Froeb, Luke M., McCann, Brian T., Ward, Michael R., Shor, Mike: 9781337106665: Amazon.com: Books Books › Business & Money › Management & Leadership Enjoy fast, free delivery, exclusive deals, and award-winning movies & TV shows with Prime Try Prime and start saving today with fast, free delivery

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    Managerial Economics 5th edition We have solutions for your book! This problem has been solved: Problem 1GP Chapter CH1 Problem 1GP Step-by-step solution Step 1 of 3 The theory says that a rational person thinks and acts rationally and optimally. He or she changes his or her behavior according to the incentives received.

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  17. Managerial Economics: A Problem Solving Approach, 5th edition

    Managerial Economics: A Problem Solving Approach, 5th edition: Luke M. Froeb | Brian T. McCann | Michael R. Ward | Mike Shor: 9789353502508: Books - Amazon.ca ... Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet or computer ...

  18. Managerial economics : a problem solving approach

    Managerial economics : a problem solving approach Bookreader Item Preview ... Managerial economics : a problem solving approach by Froeb, Luke M. Publication date 2014 Topics Managerial economics Publisher ... Pdf_module_version 0.0.18 Ppi 360 Rcs_key 24143 Republisher_date 20220218204952

  19. Managerial Economics: A Problem Solving Approach 6th Edition

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    Teach your MBA students how to use economics to solve business problems with this breakthrough text. Froeb/McCann's MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 2E covers traditional material using a problem-based pedagogy built around common business mistakes. Models are used sparingly, and then only to the extent that they help students figure out why mistakes are made, and how to fix them.

  21. Solutions to MC problems Froeb Mc Cann 5th edition pdf

    Solutions to MC problems Froeb Mc Cann 5th edition pdf - Managerial Economics: A Problem-Solving - Studocu University of the East (Philippines) Elasticity and Market Structure in Philippines Context (Coffe as Commodity) Lesson 6 Elasticity of Demand and Supply Lesson 2 Economics - Economical problems Social Enterprise in the Philippines

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    Managerial economics : a problem solving approach ... Managerial economics : a problem solving approach by Froeb, Luke M. Publication date 2010 Topics ... Pdf_module_version 0.0.15 Ppi 360 Rcs_key 24143 Republisher_date 20211024011237 Republisher_operator [email protected]

  23. Managerial Economics: A Problem-Solving Approach

    Social Science Economics Managerial Economics: A Problem-Solving Approach 5th Edition ISBN: 9781337468015 Alternate ISBNs Brian McCann, Luke Froeb, Michael Ward, Mike Shor Textbook solutions Verified Chapter 1: Introduction: What This Book Is About Page 12: Multiple-Choice Questions Page 13: Individual Problems Page 13: Group Problems Exercise 1