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2023-2024 Kellogg MBA Essay Analysis and Tips

Admit expert.

August 10, 2023

Thinking about pursuing an MBA at Kellogg? Well, get ready to put your thoughts into words! In this article, we’re diving into the essay prompts for Kellogg MBA admissions. Don’t worry, we’ll break things down and give you an analysis and a few tips to tackle these prompts like a pro.

The application process at Kellogg is distinctive in that it includes both written and video essays.

So, if you’re aiming to make a splash with your Kellogg MBA application, stay tuned for the juicy tips and insights coming your way. Let’s make those essays work for you!

Ready? Let’s dive in!

Kellogg MBA essays for the 2024 admissions

Kellogg mba application deadlines, kellogg mba essay analysis, video essay, other essays, let us help you get into kellogg, written essays.

All applicants are expected to submit the following two essays:

Essay Prompt 1 (450 words)

Kellogg Leaders are primed to tackle today’s pressing concerns everywhere, from the boardroom to their neighborhoods. Tell us about a time in your life where you’ve needed a combination of skills to solve a problem or overcome a challenge. Which skills did you use? What did you accomplish?

Essay Prompt 2 (450 words)

At Kellogg, our values are based on research that concludes organizations comprised of leaders with varied backgrounds and perspectives outperform homogeneous ones. How do you believe your personal and professional experiences to date will help to enrich the Kellogg community?

Reapplicants will receive a prompt about their growth since their last application: How have you grown or changed personally and professionally since you previously applied and what steps have you taken to become the strongest candidate you can be? (250 words)

To learn more about what Kellogg is looking for and how to make your application stand out, get in touch with us at [email protected]

Essay 1 Analysis

This question aims to explore various facets, prompting you to not only discuss your skills but also their evolution, application in challenging situations, effectiveness, and the ultimate outcomes. This comprehensive framework provides a platform to showcase the breadth of skills and talents you offer. By skillfully navigating these elements, you can make efficient use of the word limit and demonstrate to the admissions committee that you embody the qualities of a Kellogg Leader.

How to start writing this essay?

The first thing you should know what qualities Kellogg MBA adcom looks for and use those stories which highlight these qualities.

Some of the qualities Kellogg looks for are:

Strong, empathetic leader
Thinking outside the box, innovation, problem solving
Empathy, creativity, adaptability
Community, collaboration
High impact, low ego leader
Diversity, equitably/inclusion

Now follow this framework to create a structure for the essay 1

Start by delving into the concern you identified, providing a clear explanation of its significance and why you felt compelled to address it. Explain the reasons behind your decision to take action.
Move on to describing your approach to making a difference. Detail the specific areas where your skillset came into play during the strategic planning process. Showcase how your abilities were crucial in shaping your strategy.
Summarize the tangible outcomes that emerged from your strategic efforts, underscoring the positive impact you were able to generate within the community. Highlight the transformative changes that resulted from your actions.
Conclude by outlining the valuable insights you gained from this experience. Discuss how these takeaways will inform your future endeavors and demonstrate your commitment to applying these lessons in various contexts.

Here are a few tips to help this essay

Outline concerns & skills

Before you begin writing the essay, set aside some time to create a list of challenges you’ve faced in both your professional workplace and your community. From this list, choose a particular concern that you personally tackled, demonstrating the full extent of your skill set. Take a deeper look within to understand why this specific skill set was crucial in addressing the issue. This form of mind mapping encourages thoughtful consideration of each aspect, allowing you to discuss them in a coherent and relevant manner within your essay.

Impact and accomplishment

When addressing impact and accomplishments, begin by describing the tangible results or material outcomes that stemmed from your actions. Before delving into your key takeaways, consider discussing these outcomes within the context of the ‘community’ aspect, aligning with the question’s emphasis on leadership and influence within communities. Be it in the boardroom or the neighborhood, emphasize how your skills have been harnessed to enhance the lives of others.

Once you’ve outlined the direct consequences of applying your skills and implementing your strategy, transition into discussing your takeaways. Reflect on the lessons you gained from these experiences and briefly mention how you intend to apply these insights in the future.

It’s beneficial to research and understand the attributes of a Kellogg leader – what qualities the admissions committee is seeking. Aligning your responses with these expectations can strengthen your essay and present you as a candidate embodying the traits they value.

Do you want to impress Kellogg’s Adcom?

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The Kellogg values, often referred to as their ‘purpose,’ are summarized as “To educate, equip, and inspire leaders who build strong organizations and wisely leverage the power of markets to create lasting value.” Examining this statement in the context of the question reveals their belief in the transformative potential of diverse thought and opinions within leadership. Such diversity can ignite change and drive superior performance compared to organizations led by a homogenous group. This notion resonates with Diversity, Equity, and Inclusion (DEI) practices, where the incorporation of diverse perspectives is believed to drive change, expand the talent pool, enhance financial performance, foster innovation, and facilitate decision-making .

In this context, it becomes crucial to demonstrate your engagement with individuals from various backgrounds, your exposure to international settings, and your experience across different industries. These experiences enrich your perspective, offering a breadth of acquired knowledge and resources that enable you to approach challenges from a novel angle.

In your essay, spotlight the distinctive blend of personal and professional experiences that have broadened your worldview. Emphasize how these encounters have introduced you to fresh ideas, diverse individuals, and new vantage points, enabling you to reevaluate and expand upon your previous understanding.

Tips to write Essay 2 effectively

First follow this framework

Begin by introducing the specific personal and professional experiences you’ve chosen to highlight.
Elaborate on the valuable insights gained and the skills honed through these experiences.
Transition into outlining your strategic approach for applying these learnings and skills within the Kellogg community. Emphasize the distinctive contributions you aim to bring to the table, aligning with Kellogg’s ethos.
Conclude by discussing your vision for integrating these takeaways with Kellogg’s values in your post-MBA professional pursuits. Illuminate how you plan to synergize these principles to drive positive change and influence in your future endeavors.

Follow these essay tips

Sort carefully

Given that this essay encompasses both your professional and personal experiences, there’s a wealth of material to navigate. It’s advantageous to categorize both these areas and assess which instances best illustrate your interactions with diverse individuals and situations.

To facilitate this process, consider the following aspects: where, what, who, and how.

Where: Reflect on the environments or settings where you encountered diversity. This could be within workplaces, community involvement, travel experiences, or educational contexts.
What: Identify the specific encounters or situations that exposed you to diversity. Whether it’s collaborating with internatinal teams, participating in cultural events, or engaging with varied perspectives during projects.
Who: Recognize the key individuals who played a role in facilitating these experiences. This could include mentors, colleagues, friends from different backgrounds, or community leaders.
How: Analyze how these experiences were facilitated. Was it through networking, volunteering, seeking out opportunities, or participating in cross-cultural initiatives?

By addressing these fundamental questions, you can effectively pinpoint experiences that underscore your takeaways. You can then elaborate on how these insights will contribute to enriching the Kellogg community. This structured approach ensures you highlight the depth and breadth of your exposure and its potential impact on your contribution to the Kellogg environment.

Discuss application

Equally essential is the exploration of how you intend to apply these takeaways and lessons. To ensure a balanced treatment, avoid relegating the latter half of the question to just a few lines. While briefly touching upon your experiences is important, the primary focus should shift towards how you plan to leverage these insights at Kellogg and the unique value you’ll contribute to an equally talented and diverse cohort.

Highlight a range of qualities garnered from your experiences, emphasizing how they enrich your interpersonal and communication skills. These enhanced abilities lead to effective interaction and a personable demeanor, allowing you to adeptly navigate challenging group dynamics. For example, if you’ve acquired proficiency in one or more languages during your personal or professional journey, you could discuss how this linguistic skill fosters deeper connections. Understanding people in their native tongue enables you to build friendships and establish rapport, particularly with individuals from diverse backgrounds. In doing so, you will be able to showcase how your skills align with the Kellogg values.

The Kellogg admissions team advises the following in regards to the video essay: We’ve read your essays, we’ve read your resume — now we want you to bring all that to life in a video. Show us the person behind all those carefully crafted words. The video will be comprised of three questions, each designed to help you showcase your personality and share some of the experiences that brought you here today.

Take a look at this article on video essays to get more tips on Kellogg’s Video essays.

Video Essays for MBA Admissions: What They Are, Why They Matter, and How to Create One

There are 3 video essays:

Video essay 1: Please introduce yourself to the admissions committee.

– Consider this your opportunity to share what you would want your future Kellogg classmates and our admissions committee to know about you. What makes you, you?

Video essay 2: What path are you interested in pursuing, how will you get there, and why is this program right for you?

– This is an intentionally broad question so you can answer honestly and meaningfully. We want to know why you’re pursuing an MBA and why you’re choosing a particular Kellogg Full-Time Program.

Video essay 3: This question will be based on a challenge you’ve faced and what you’ve learned from it.

Additional Information

We know that life is full of extenuating circumstances. Whether you want to explain gaps in work experience, your choice of recommenders, inconsistent or questionable academic performance or something else, you can use this section to briefly tell us anything we need to know about your application.

Address any employment gaps or academic concerns honestly, providing a clear and concise explanation of the challenges you faced and how you have overcome them. This will demonstrate your determination and resilience as a candidate.

Focus on highlighting your strengths and unique qualities that set you apart. Discuss your engagement in extracurricular activities, such as local philanthropic drives, sports, or hobbies, and explain how these experiences have shaped you as a person and contributed to your work ethic.

Ensure that your narrative centers around your suitability as a candidate and adds value to the discussion of your candidacy for the program. Avoid irrelevant information and stay focused on showcasing your potential to thrive in the MBA program.

Reapplicants

Since your previous application, what steps have you taken to strengthen your candidacy? (250 words)

In this answer, show how you have improved your candidacy in a way that can be seen and touched. A higher GMAT score could be one sign of improvement that can be seen. Also, give us your grades from any new math classes you’ve taken.

You could also talk about a promotion at work or some new volunteer work. You might also need to take on more responsibility at work or in extracurricular activities. Or, talk about how your goals for your career have changed. Lastly, you could talk about how you’ve changed your own goals.

We will help you write essays that portray your unique strengths and experiences in the most favorable light so that your application shines above the rest. We have helped hundreds of students get into top US business schools. Let us help you too.

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Stay on top of the latest insights.

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By Julia Brady

Kellogg Northwestern updated the two required essays in its 2023-2024 application in significant ways, but as in the past, the essays explore applicant’s approach to leadership and their value system.

Kellogg also asks you to introduce yourself and “show us the person behind those carefully crafted words” in a video essay. In the video, you’ll respond to three prompts to introduce yourself, your career goal and reasons for seeking a Northwestern MBA, and a challenge you faced and what you learned from it. It’s good to keep this in mind while crafting your essays so you can plan what additional information you might share in the video. For advice on mastering the video, see our related blog on Kellogg MBA Video Essays.

The key to delivering a series of standout essays to Kellogg — from written to video statements — is to embrace your authentic story. Weaving a well-crafted narrative that conveys your passions and clarity of purpose in a way that elicits emotional impact is the secret sauce in creating a connection to an admission reader’s heart.

First, you’ll want to understand why Kellogg is asking each question and what the admissions committee is hoping to uncover. The clues, of course, are embedded within the questions themselves.

Tips for Essay 1

Essay 1 asks: Kellogg leaders are primed to tackle today’s pressing concerns everywhere, from the boardroom to their neighborhoods. Tell us about a time in your life where you’ve needed a combination of skills to solve a problem or overcome a challenge. Which skills did you use? What did you accomplish? ( 450 words; hard cut-off at 480 words)

In this essay, Kellogg is looking to learn about your leadership journey thus far and gain a sense for how you will grow as a leader at Kellogg. Highlighting the role of leadership in addressing “ pressing concerns…from the boardroom to their neighborhoods” reflects a core Kellogg value — that leadership is not something that one turns on or off. Consistently acting as an authentic leader to address any situation is crucial.

The prompt also recognizes that leadership occurs in all kinds of different settings, which invites you to offer an example from a unique context — say, leading from below, or in a volunteer or community setting — if you do not have deep experience in a typical leadership role to draw on.

The heart of the question, “Tell us about a time in your life where you’ve needed a combination of skills to solve a problem or overcome a challenge?” is the opportunity for the applicant to share a compelling example of how they’ve led, guided or facilitated a situation to accomplish a goal or overcome a challenge. Kellogg is focused here on how you put skills into action. And while the subject is “you,” Kellogg leaders recognize the value of bringing others along, and how differences and diverse perspectives create better solutions.

This is your opportunity to tell a story. Think through: why must you tell this story? How is the world, your company or community better off from the skills you used, the actions you took and the contributions you have made? What leadership experiences can you share that reveal you’ve succeeded in elevating people, places and/or circumstances because of your intentional participation? What story will illuminate the significance of this shift, showcasing the situation before you came in, while you were there and after you’ve left?

Keep in mind this values statement from the Kellogg website:

WE VALUE INDIVIDUALS WHO:

Approach business problems with a mix of hard and soft skills.
Seek to adapt to the evolving business world with open curiosity and innovation.
Believe in strong, empathetic collaboration as a way to strengthen work, perspectives and outcomes.
Embrace the power of diversity in your teams and networks.

Kellogg wants to get to know the authentic you and enroll those who lead with empathy. They don’t wish to read the ‘heroes’ journey’ where your strength and resilience led to success without thinking about the impact on others. This is an opportunity to reflect how you currently embody Kellogg values and will positively contribute to your classmates’ experience.

Tips for Essay 2

Essay 2 asks: At Kellogg, our values are based on research that concludes organizations comprised of leaders with varied backgrounds and perspectives outperform homogeneous ones. How do you believe your personal and professional experiences to date will help to enrich the Kellogg community? (450 words; hard cut-off at 480 words)

Here, Kellogg stresses how it values diversity. As the question makes clear, Kellogg’s leadership classes teach that diversity in thought and experience contributes positively to a firm’s performance. In framing the question this way, Kellogg seeks to learn about your lived experiences and values, to assess how you will fit into and contribute to a richly varied and diverse class and community.

Implicitly, this question invites you to share your identity and background. If your origin story, the circumstances of your childhood, or the environment that you lived or worked in fundamentally shaped your values and how you contribute to the diversity of a team, that can be good territory to mine if you wish. Your personal story can share how those forces and experiences informed the person you are today and your aspirations for the future.

To address the spirit of this essay, start by identifying the values that you lean into, particularly when faced with a challenging situation. Kellogg is looking to understand what it is that inspires, drives and motivates you. Candidates who do the thoughtful introspection required to write with authenticity and substance will deliver a valuable view into who they are as a person, not just the workings of your intellect or the details of your resume.

Your values inherently extend beyond yourself, into your relationships with people and the places where you imagine making a positive impact. In considering examples to share as you reflect on your “personal and professional experiences”, what were the challenges or opportunities you encountered and how did you respond in ways that reflect your diversity of thought, background and/or how you bring that out in others in responding to challenges?

This question is another opportunity to dig deep and get personal. The essay begins, “How do you believe your personal and professional experiences to date…” You can use this to provide an overview of ways you’ve built and led diverse teams or contributed to the diversity of thought or background to an organization. Since the prompt asks for ‘experiences’ yet the essay is limited to 450 words, it will be important to concisely paint a high-level picture of the values that shape you as a leader and what you have gained from those experiences that will allow you to enrich the Kellogg community — then go deeper on one of the experiences.

Finally, address how will your values and perspectives influence the type of experience you create for your future Kellogg classmates? What might you contribute as well as gain from the Kellogg experience?:

Formatting Guidelines: You can either upload your essays as a file or copy and paste your essay text into the form: Be sure to include the essay prompt in bold at the top of your essay. If you’re uploading a document, please use 12-point Times New Roman font, 1.5 line spacing and 1-inch margins.

View our Kellogg & Chicago Booth Admissions Masterclass , an hour-long strategy session with essential advice and insight from Fortuna’s former Kellogg & Booth gatekeepers. View other MBA Essay Masterclasses in our series on Fortuna’s YouTube channel.

Decoding the Kellogg MBA Video Essays

Lastly, Kellogg asks each applicant to complete a video essay component after submitting the application, and its new third question is a doozy. View our related blog for advice on how to tackle the Kellogg MBA Video Essays , including tips for performing well on camera.

Let’s Get You In.

Fortuna Admissions is a dream team of former MBA Admissions Directors and Officers from 18 of the top 20 business schools, including Kellogg. With our unparalleled collective expertise, we are able to coach you to develop a clear vision of your goals for business school and beyond. We work closely with you throughout the application process and provide expert guidance at every stage to maximize your chances of admission to a top school.

Our free consultations are consistently rated as the best in the industry. To learn more about Fortuna and assess your chances of admission to Wharton and other top programs, request a free consultation .

Want More Advice?

Check out our team’s latest articles, videos, and analysis related to how to get into Kellogg:

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Updated July 14, 2023

Julia Brady is an Expert Coach at MBA admissions coaching firm Fortuna Admissions and formerly served as Managing Director at Kellogg & Former Senior Associate Dean, UChicago . For a candid assessment of your chances of admission success at a top MBA program, sign up for a free consultation.

Posted on July 14, 2023

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Tips for Your Northwestern Kellogg Application Essays

July 17, 2023

Donna Bauman

Northwestern Kellogg Application Essay Tips, 2023-2024

R1 Deadline: September 13, 2023
R2 Deadline: January 10, 2024
R3 Deadline: April 3, 2024

Kellogg’s essays for the upcoming admissions season represent a fresh update and yet remain consistent with the school’s philosophy of valuing collaborative leadership. These questions will challenge applicants to think one level deeper about the different layers related to leadership and creating impact. Rest assured, however, that Kellogg is still looking for high-impact, low-ego leaders—“the kind of people who elevate the level of everyone in the room without making it all about them”—to loosely quote a former Kellogg admissions staffer when describing how they think about the program’s ideal applicants.

Consistent with Kellogg’s tradition to holistically review all applicants, the admissions committee has both written essay questions and video response essays to gain as complete a picture of an applicant as possible. Kellogg is also continuing its intention to make the application process less stressful for applicants by allowing people to express interest in multiple MBA program options through the same application.

Question 1 (450 words)

Kellogg leaders are primed to tackle today’s pressing concerns everywhere, from the boardroom to their neighborhoods. tell us about a time in your life where you’ve needed a combination of skills to solve a problem or overcome a challenge. which skills did you use what did you accomplish.

This question still speaks to Kellogg’s purpose: To educate, equip and inspire leaders who build strong organizations and wisely leverage the power of markets to create lasting value . In answering this question, applicants can draw from different aspects of their life—both professional and personal—to identify the best example of where they have achieved impact in solving a problem. Candidates have the opportunity to be more granular in thinking about the different tools in their skill set to approach solving a problem. Big challenges are not solved by one person, so applicants should think about how they have motivated teams, brought varied perspectives into the decision-making process, and inspired others to achieve meaningful results.

Applicants can think about breaking this question into a CAR (Challenge/Action/Result) model, wherein the problem is presented along with the specific actions that were taken and the skills used to achieve results. This question also presents applicants with the opportunity to reflect upon their own leadership journey, utilizing self-awareness to recognize and describe how they have made valuable contributions in their professional or extracurricular activities.

Question 2 (450 words)

At kellogg, our values are based on research that concludes organizations comprised of leaders with varied backgrounds and perspectives outperform homogeneous ones. how do you believe your personal and professional experiences to date will help to enrich the kellogg community .

In approaching this question, it can be helpful to review the qualities that Kellogg shares on its website regarding its ideal applicants:

WE VALUE INDIVIDUALS WHO:

Approach business problems with a mix of hard and soft skills.
Seek to adapt to the evolving business world with open curiosity and innovation.
Believe in strong, empathetic collaboration as a way to strengthen work, perspectives and outcomes.
Embrace the power of diversity in your teams and networks.

WHAT WE LOOK FOR:

Academic readiness
Work experience
Professional goals
Interpersonal skills”

Kellogg gives applicants the opportunity to reflect further on their personal leadership journey by thinking about how they have problem-solved utilizing the talents of different groups of people. The admissions committee wants applicants to first share an experience when they have embraced diversity—thinking about any of its components: functional, cultural, socioeconomic and even age—and then provide a sense of how applicants can bring those talents to the Kellogg community. In the previous iterations of the Kellogg application, the video essay was the only opportunity candidates had to share how they could contribute to the Kellogg community. In this version, applicants can be specific about naming particular clubs and resources where they can add value. Reach out to students to learn more about the specifics of Kellogg’s offerings, and spend some time thinking about how you can enhance the community.

If your example in Essay 1 drew on your professional experience, consider how some of your extracurricular experiences can inform your answer to Essay 2—or vice versa—to give Kellogg the fullest version of who you are and what drives your interests.

Certain applicants will respond to an additional question about their interest in our specialty programs. Reapplicants will receive a prompt about their growth since their last application: How have you grown or changed personally and professionally since you previously applied and what steps have you taken to become the strongest candidate you can be? (250 words)

How are you a stronger applicant than when you last applied? Have you retaken the GMAT or GRE? Completed new courses? Been promoted or faced with new challenges at work? Use these 250 words to show growth, change, improvement, and excellence.

In Stratus Admissions’ Guide to Getting into Kellogg School of Management you will find information on a variety of the MBA program’s offerings, such as the Global Hub building, Complete Immersion in Management, the Kellogg Ski Trip, and the Kellogg Tech Conference. This free guide also includes class profile statistics. Download our guide to learn more about Kellogg!

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Kellogg MBA Essays: Tips for 2023-2024

This year’s MBA application prompts have been released, so it’s time to start brainstorming what your topics will be. Wondering where to start, what to write? No worries, we have all the tips you need to get a nice start on writing a quality essay for the Kellogg School of Management.

At Menlo Coaching, we noticed that most MBA essays will fall into one of a number of categories: personal essays, career goals essays, and behavioral essays etc. Read ahead for our expert guide on approaching these essays for Northwestern Kellogg.

The Behavioral Essay

Kellogg Leaders are primed to tackle today’s pressing concerns everywhere, from the boardroom to their neighborhoods. Tell us about a time in your life where you’ve needed a combination of skills to solve a problem or overcome a challenge. Which skills did you use? What did you accomplish? (450 words)

The Personal Statement Essay

At Kellogg, our values are based on research that concludes organizations comprised of leaders with varied backgrounds and perspectives outperform homogeneous ones. How do you believe your personal and professional experiences to date will help to enrich the Kellogg community? (450 words)

Optional Video Essay

You’ll complete video essays after you submit your application and payment. This is a great opportunity to tell us more about you and explain why Kellogg is the right place for you.

The video portion of the applications will include three questions, each designed to help you showcase your personality and share some of the experiences that brought you to where you are today.

Please note, video essays are due 96 hours after the application deadline.

Applying to Northwestern Kellogg

Student life at Kellogg is very active in the surrounding Evanston area, and the school frequently participates in philanthropic events, such as the Charity Auction Ball held in the winter, for example. Through the story you relate in your essay, the admissions council is looking to see if you reflect the same values that the school does. Kellogg is looking for students who are ready to be fully immersed in the programs, eager for group study spaces, and excited to collaborate with their fellow students. The best way to represent that you possess those qualities is through the type of essay you choose to write.

Looking for Last-Minute Essay Help?

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Like we touched on earlier, schools are looking for the right fit for their campus community, just as you are searching for the school that aligns best with your goals. In the personal essay, this is your chance to show Kellogg the values that drive you both as a person and as a student. These values tell the admissions council what you prioritize, the moral code you live by, and, most importantly, who you are as a person.

Kellogg is looking for applicants who are willing to be vulnerable. Doing this allows you to more fully understand the concepts you are learning, especially when the lessons deal with situations in your real life. Being vulnerable also enables students to relate to one another, thus creating a comfortable, encouraging learning environment.

In these essays, you can talk about almost anything; typically, applicants will write about relationships in their lives, or times when there was a hardship they had to overcome. Be warned, though: there are some topics to avoid, and we have outlined a few things to watch out for in this article .

To make it simple: the behavioral essay is meant to show the Kellogg admissions team that you have developed some sort of leadership skills, what your values are as a leader, and how you are going to most benefit from their development programs.

The admissions committee is looking for applicants that are self-reflective. Whether it’s through a setback you’ve experienced, or how you dealt with situations that have gone awry, the school is looking for students who are resilient and able to learn from their mistakes.

Do not overexaggerate (or underexaggerate!) the situations you decide to write about. Be honest about what happened; Kellogg is looking for genuine people to join their campus community, and they are less likely to admit an applicant who has overinflated their prior experiences.

Last but not least, make sure to describe what you learned and how you implemented this in a subsequent situation. This is an expected element of the behavioral essay, even if it’s not directly written in the prompt. Kellogg utilizes case studies and experiential activities to help leaders realize their full potential, and they want to see that you have that ability already within you. Prompts that deal with these topics can be daunting, especially when they require you to write about a weakness you have or a failure you’ve experienced.

The Optional Video Essay

Northwestern Kellogg also invites applicants to record an optional video essay, after submitting their application.

When it comes to video essays specifically, we have some advice:

Practice—but don’t memorize: it’s always clear if someone has memorized what they intend to say in a video essay verbatim, and this can make your content seem staged and inauthentic. If you find that you’re repeating the same speech over and over again, change the first sentence. You’ll be surprised at how this will throw you off!
Make sure that your setting is appropriate: you want to make sure that your lighting is good and that there are no empty tequila bottles in the background.
Speak slowly and clearly: clear diction can make a big difference when it comes to reviewing your video essay.

If you are interested to know more about the use of video essays in the admissions process at Northwestern Kellog, you can head to our page on Kellogg admissions basics .

Writing strong, coherent, genuine stories is an essential part of your MBA application. These essays are meant to help you stand out among many other applicants, so it is worth your time to do the work and write about situations unique to your life and that you truly learned from.

Trust our proven MBA application consultant expertise to navigate the Kellogg MBA essay prompts and optimize your chances of admission.

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How to Nail Your Kellogg MBA Application Essays

Tips and tricks that will help you craft the best application essays possible and get admitted into Kellogg.

Posted January 9, 2024

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Introduction.

The Kellogg School of Management at Northwestern University is consistently ranked high and is one of the top seven business schools (“M7”) in the United States. The essay portion of the Kellogg MBA application is unique because it comes in two parts: a written essay and a video essay portion.

The written essays are due along with the application while the video essays are due 96 hours after the application deadline. Once the application and fee have been uploaded, a link will appear on the application portal that will give the applicant access to the video portion.

2022-2023 Kellogg Application Deadlines

Round 1: September 14, 2022

Round 2: January 10, 2023

Round 3: April 5, 2023

To read more about the MBA program at Northwestern, visit The Kellogg School of Management–MBA Program and Application Overview .

Written Essays

The written essay portion is a great place to highlight the skills and experience that can’t be found on your resume or any other part of your MBA application. Your essays should present a compelling, concise, and clear story of your path to business school generally as well as Kellogg specifically. Kellogg requires two essays for all its applicants and a third for certain kinds of applicants (JD-MBA, reapplicants, etc). See the additional questions here .

2022-2023 Prompts

Kellogg’s purpose is to educate, equip and inspire leaders who create lasting value. Provide a recent example where you have demonstrated leadership and created value. What challenges did you face and what did you learn? (450 words)

Reading this prompt closely provides several insights. Firstly, Kellogg asks for an example, not examples. Choose one that makes the most compelling case. Secondly, in asking about challenges, Kellogg acknowledges that leadership comes with difficulties. Talk about the trials you faced throughout the story, don’t just throw them in at the end. Lead the adcom through the ups and downs of the example and make sure that the lessons learned tie into the overall narrative and aren’t tangential.

Values are what guide us in our life and work. What values are important to you and how have they influenced you? (450 words)

This question is purposefully left broad to allow you the space to craft a response that is genuine to your story. A good way to start brainstorming your response is to work backward. Make a list of the major decisions you’ve made in your life and identify why you made them. Then, see if there are any reasons that come up often. Going through the process like this will help you write your response to the second part of the question as well, as how the values have influenced you. You don’t have very many words so stick to one or two of the most important ones and choose examples that concretely show them.

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Video Essays

The video essays are your chance to bring your candidacy to life in a way that is impossible to do on paper. Instead of seeing numbers and credentials, the admissions committee will see a person. The video essay is optional, however, it is definitely strongly preferred that you complete it.

Kellogg says that the video should take about 20-25 minutes to complete, including time for setup. You’ll need to have a stable internet connection as well as a computer with a webcam and microphone. For each question, you’ll have up to one minute to respond.

There are three video essay prompts, all designed to help you make your case for admission. They are as follows:

Please introduce yourself to the admissions committee. – What do you want your future classmates and the adcom to know about you? What makes you, you?
What path are you interested in pursuing, how will you get there, and why is this program right for you? – Answer honestly and meaningfully, why are you pursuing an MBA and why are you choosing the Kellogg full-time program?
One question will be based on a challenge you’ve faced and what you’ve learned from it.

Kellogg MBA Essay Tips

For each written essay, you are only given 450 words, and for the video you only have a minute for each prompt, both are not a lot. For this reason, make sure that every part of your answer is directly relevant to the question at hand. Here are several tips for acing your essays and making your application that much more competitive.

Use unique stories and anecdotes that aren’t found in other parts of your application.

Essays are a way for you to further expound on your candidacy and provide information that can’t be found elsewhere, whether that be on your resume, letters of recommendation, etc. Be intentional about where you choose to include certain information. If you have an important example that’s a bit lengthier, put it in your written essay. Have a funny or entertaining story? Talk about it in your video essay to add character.

Build Kellogg values into your answers.

After reading your essays and watching your video, the adcom should know exactly why you want to go to Kellogg specifically. You could go to any M7 and be successful and if you can get into one, you can get probably get into another. Even if Kellogg isn’t your top choice, showing that you understand what’s important to the institution will prove to the admissions committee that you care enough to have done some research.

You can do this by reading articles online–both on the school’s official site and third-party publications–taking tours of the campus, talking to alumni, contacting admissions for specific questions, and more. Get creative and work the values into your goals and plans.

Get specific.

When you talk about your strengths and the attributes you portray, make sure you’re providing concrete and specific examples. It’s easy to list off different things; it is much harder to prove how you’ve demonstrated them in the past. They should also be directly and obviously relevant to your overall narrative.

Remember: the admissions committee will not know any information that you don’t explicitly tell them. You have limited space to present a compelling reason that they should give you a seat in the class. Make that more likely by clearly demonstrating what you bring to the table.

Build a cohesive narrative.

At the end of the day, your entire application is basically one long story. Each part of the story should be related to the overall idea. Your candidacy is the culmination of the different parts of you that you’re choosing to present to the adcom.

As you write and film your essays, keep this in mind. Is the example you’re providing directly relevant to the narrative? If not, consider whether it should be there. There is a fine line between trying to portray as much of yourself as you can, in order to show your wide variety of strengths, and focusing on a set of core values. The right balance is usually somewhere in the middle.

Start early!

Start as early as you possibly can on your written essays. Usually, it takes a lot more time than you think it will to write multiple drafts, revise, receive feedback, and polish. For many people, it’s helpful to have a rough idea of your story before you start writing. Working with a coach can be really beneficial for this.

After writing your first draft, put it aside for a few days so that when you go back to it, you’re reading with a fresh perspective. Several drafts later after receiving feedback, read your essay out loud. Doing so will give you an idea of what it will sound like to an admissions committee member.

For the video essays, you should also start early. Practice your responses several times until you feel very comfortable giving them in a smooth manner. The last thing you want is to stumble over your words or be constantly “uhhh” and “umm”-ing your way through the answer. Talk to yourself in the mirror, practice recording yourself on Zoom, or role-play it with a friend.

Hopefully, you find these tips helpful as you put together your Kellogg MBA application. We know that it can be a very stressful process. For personalized, one-on-one advice and guidance, work with a Leland coach . We have lots who are Kellogg alumni who will be able to help you find the right narrative to tell. Here are some of our highest-rated MBA admissions coaches:

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Kellogg MBA Essay Tips and Deadlines [2023 – 2024], Class Profile

Kellogg values individuals; who you are as a person, what you’ve done, and how you will be engaged in the school’s greater community are all very important. Yes, academics and work experience are also key parts of your profile, but the school’s essay prompts seek to elicit more about your personality, your values, and your goals so the admissions committee can determine your “fit” with its program. That is one of the reasons they also require video essays.

Kellogg has three excellent videos on preparing its application , and I urge you to watch all of them so you’ll understand better what the school is looking for. And Kellogg provides detailed explanations of its different MBA programs so you can find the one that is right for you. Each MBA program requires that you write these essays and in some cases, an additional essay related to the specific dual degree being pursued (e.g., MBA/JD, MMM, MBAi).

Ready to get to work on your Kellogg application? Read on.

Kellogg application essay tips

Kellogg application deadlines, kellogg class profile.

Kellogg is unique in that we ask you to complete written essays as part of the application as well as video essays. This is your chance to tell us why you think Kellogg is the right place for you. Take some time to think through the experiences that led you here and how they have shaped where you want to go.

Question 1 (450 words)

This is a new question, and it indicates what is most important to Kellogg: your ability to face a challenge and come up with creative solutions. In the process, you must also show your strong teamwork skills and collaborative nature. You’ll want to discuss how you motivate others, how you encourage your team to look beyond difficulties and seek nonconventional methods to achieve a goal, and what skills were most valuable in the process.

If you have cross-functional skills and also cross-cultural skills, this is the place to show those. Briefly, reflect on examples that will demonstrate how you overcame a challenge, and this can be at work or outside of work. You’ll want to add something that the admissions committee doesn’t already know about you, so try to come up with a story that isn’t fully described on your resume.

Once you’ve selected a strong example, think about how to describe the challenge in simple terms. Please don’t focus too much on technical details that people who are not in your profession won’t understand. Next, describe how you had to think of ways to work around the difficulty presented. Did you brainstorm with your team, or ask advice from people who might have dealt with a similar situation? How did you involve other people, and what did you learn from that? Which of your own skills were brought into play, and what did you discover that you didn’t know? Why did you make the choices that you did?

Question 2 (450 words)

Certain applicants will respond to an additional question about their interest in our specialty programs.

Kellogg’s essays in the past have inquired about candidates’ “values.” This is similar yet brings the focus back to Kellogg and how your unique experiences will add to its community. Reflect on your values – how did you acquire them? Family, culture, faith, a significant event in your life? Values represent principles that are important to you, guide your life, help you make decisions, and help you shape the world around you. In brief, they make you who you are, and each of us is unique in this respect.

In this essay, the Kellogg admissions committee wants to find out what you value and how that has been manifested in your actions, especially when interacting with people who might have a totally different value system. Are you someone who is open to others’ ideas and opinions? Can you give an example of when your judgment was challenged and you ended up seeing things differently? Or alternatively, did you manage to change someone else’s perspective, and if so, how did you do so? Again, the core of this question is conveying how you will collaborate with others and how you will be engaged in the Kellogg community. It doesn’t mean listing a lot of clubs you’re interested in or jobs you’ve had, but more importantly, what has enriched your life that you think will do the same for others? To answer this question well, you need to really understand the “personality” of Kellogg and its community. The best way to do that is to reach out to student ambassadors or talk with alumni of the program who can share with you valuable insights.

Reapplicant Essay

For this and any other reapplicant essay, you need to show what’s changed from your former application. It could be a new test score, it could be a promotion, or it might simply be a reevaluation of your goals and the realization that what you thought you wanted to do wasn’t really feasible. Keep your message short and to the point, and don’t reiterate anything you said in your previous application essays.

Video essays

We’ve read your essays, we’ve read your resume — now we want you to bring all that to life in a video. Show us the person behind all those carefully crafted words. The video will be comprised of three questions, each designed to help you showcase your personality and share some of the experiences that brought you here today.

We find these videos to be a great opportunity for you to tell us more about your story, experiences and why Kellogg is the right place for you.

Here are some things to keep in mind as you prepare to complete this section:

Video essays are due 96 hours after the application deadline.
A video essay link will appear on your application status page after you submit your application and payment.
You will need an internet-connected computer with a webcam and microphone
The video should take about 20-25 minutes to complete, which includes time for setup.

The video essay should not be perfect! Don’t over rehearse or read from a script. You won’t know the questions until you’ve submitted your application, but the questions are usually about something you know, and you will have time to prepare for them.

Practice speaking into a camera, and record yourself to be sure you are looking at the camera and not somewhere else!

Speak slowly and clearly. If you rush, you’ll look nervous, and worse, your listeners might not be able to understand what you are saying.

Have a neutral background with lighting in front of you. And lock the doors so no one can interrupt you while you are recording.

Kellogg isn’t trying to trip you up; the admissions committee is looking for reasons to admit you, so breathe deeply, do a few practice runs before you begin (to be sure your equipment is working), and don’t forget to smile!

For expert guidance with your Kellogg MBA application, check out Accepted’s MBA Application Package , which includes comprehensive guidance from an experienced admissions consultant. We’ve helped hundreds of applicants get accepted to Kellogg’s MBA program and look forward to helping you, too!

***Disclaimer: Information is subject to change. Please check with Kellogg directly to verify its essay questions, instructions, and deadlines.***

Here is a look at the Kellogg MBA Class of 2024 (data taken from the Kellogg website ):

Class size: 503

Female: 48%

International: 38%

U.S. minorities: 37%

Average GMAT score: 729

GMAT score range: 620-780

Median GRE Verbal: 162

GRE Verbal range: 150-169

Median GRE Quant: 163

GRE Quant range: 148-170

Average GPA: 3.7

GPA range: 2.6-4.0

Average years of work experience: 5

Undergraduate majors:

Economics/Business: 45%
Science, Technology, Engineering, Mathematics: 38%
Humanities: 24%

Industry background:

Consulting: 24%
Financial services: 19%
Technology: 17%
Government/Education/Nonprofit: 7%
Consumer products: 7%
Healthcare/Biopharma: 7%
Media & entertainment: 4%
Military: 4%
Manufacturing: 2%

Getting into Kellogg, or any of the top-tier MBA programs, is very competitive. Our Comprehensive MBA Application Package has everything you need to get you there. We’ll match you with an experienced admissions consultant who will work with you one-on-one to create an outstanding application and prepare you to ace your interview. So give yourself the edge and get ACCEPTED!

Dr. Christie St-John has more than 25 years of higher ed and admissions experience, including ten years in admissions at Dartmouth Tuck. She was formerly the director of MBA recruiting and admissions, director of international relations, and an adjunct faculty member at Vanderbilt University. Having also served on the board of directors of the MBA Career Services & Employer Alliance and the Consortium for Graduate Studies in Management, Christie has a deep knowledge of MBA and other graduate admissions. Want Christie to help you get Accepted? Click here to get in touch!

Related Resources:

Academic Performance in Your MBA Admissions Profile
Nine MBA Resume Mistakes to Avoid
Which B-School Is Best for You?

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Homepage > MBA Admissions > Kellogg MBA Essay Questions – Analysis and Tips for 2022 intake

Kellogg MBA Essay Questions – Analysis and Tips for 2022 intake

Posted by Suheb Hussain | Jan 24, 2023 | Business Schools , MBA Admissions , MBA Application Process

For the 2023 MBA application season, the Kellogg MBA Essay questions focus on two attributes – Leadership and Values. The applicants are required to submit two written essays and one optional essay. Apart from the written essay, Kellogg also requires three short video essays that are designed to get to know the applicant better in an interactive way.

In this article, Poonam Tandon from myEssayReview, who has been helping students with their MBA applications since 2011, shares her tips on Kellogg MBA essays for 2023 intake.

Before we move on to the Kellogg MBA essay tips, let’s take a look at what does Kellogg’s admissions committee expects from its applicants.

Read more about the Northwestern University Kellogg School of Management MBA Program Class Profile | Employment Reports | Notable Alumni

Kellogg MBA Essay Question 1

Kellogg’s purpose is to educate, equip, and inspire brave leaders who create lasting value. Provide a recent example where you have demonstrated leadership and created value. What challenges did you face, and what did you learn? (450 words)

This question asks the applicants to recount a leadership experience in which they made a significant impact while overcoming challenges and learning something that helped them in similar situations in the future. Please note the word “brave leaders” and choose a leadership example in which you stepped outside your comfort zone to guide people around you towards a goal.

Regarding examples of leadership, you may choose stories from your personal or professional experiences. Make sure that the impact you have made and the value you have created is not only in terms of dollar amounts or percentages but also in terms of the challenges faced. The examples can be handling an uncooperative team member, or a supervisor, taking a decision with insufficient information, convincing someone of your innovative ideas, handling a new project, meeting stringent deadlines, managing a client’s expectations, or resolving the conflict between two team members, etc.

In these exceptional times, when the whole world is dealing with a global health crisis, what actions you took to do your part in helping people that made a difference in their lives? Did you take the initiative to make masks or PPE for the hospitals, or did you private tutor kids, or got involved with a local NGO to contribute in any way you could, or connected with your alma mater in their virtual efforts to help the underprivileged. Maybe you stepped up to volunteer in your community and helped an old and physically disabled people in your neighborhood with groceries or medicines, or took the responsibility of your family as your parents have immunity issues. During this ongoing crisis, you can show leadership in many different ways. The key is you stepped out of your comfort zone at this challenging time, took the reins, and made a difference.

As always, we recommend you follow the 4-part STAR framework below:

Situation: what was the situation/ challenge? Who were the people involved in this situation- players, stakeholders?
Task: what you needed to accomplish? What conflict/ challenges did you encounter?
Action : What were the actions you took? Describe this in detail as it will become a crucial part of your essay.
Result/ Impact: What was the outcome of your leadership efforts? Were you able to address the situation? What “lasting value” you created? What lessons did you learn?

Since the second part of the essay question asks you to share what the experience taught you, you must explain at length why that experience is meaningful to you, in terms of what you achieved and what you learned about yourself. The experience may have revealed to you your strong attributes, which you might not have been aware of earlier. For example, you might have never known that you could rise to the occasion to contribute to the ongoing crisis, but this complicated situation offered you an opportunity to lead people that yielded great results. You may wrap up the essay with a final note about how you are now applying or trying to apply those lessons in similar situations.

You may also use this essay as an opportunity to comment on a leadership position you are interested in holding as a student at Kellogg and add value to the Kellogg community.

Kate Smith’s advice : This question is unchanged. We’re looking for those individuals who have found or plan to find unique ways to demonstrate the Kellogg purpose in their careers. As you consider leadership, in particular, keep in mind that Kellogg was the school that pioneered the team-based learning model that is now ubiquitous among the top business schools. We want all of our students to be able to step up when their teams need them.

Kellogg MBA Essay Question 2

Kellogg Essay Question 2 – Values are what guide you in your life and work. What values are important to you, and how have they influenced you? (450 words)

This essay requires applicants to do a significant amount of self-reflection to understand what values and beliefs are meaningful to them. Simply discussing values that you think will impress the admission committee members will not work here as it is crucial to explain how you have demonstrated those values/ beliefs in your life.

Also, please don’t be tempted to provide a laundry list of values. You may discuss only 2-3 values, and back up your statements with concrete examples from your life (personal or professional). Also, explain how these values have shaped your personality and have influenced your decisions and actions.

You may wrap up your essay by stating how you will enrich the Kellogg community through these values.

Kate Smith’s Advice : Our goal is to uncover what motivates and inspires you. What drives you? How will this make you a meaningful member of the Kellogg community?

Reapplicant essay

Since your previous application, what steps have you taken to strengthen your candidacy? (250 words)

This is a straightforward re-applicant essay . Through this question, the Ad Com would like to know if your need for the Kellogg MBA is as strong as it was last time. Hence you should demonstrate your continued interest in Kellogg by explaining how you have enhanced your application since you applied last time. Focus on the areas you have improved upon since you applied last. Whether you have taken extra classes, boosted your GMAT score, received a promotion, led a new and exciting project, increased your community involvement, taken on a personal challenge, or articulated your goals, the key here is to demonstrate that you are now a stronger candidate. Your conscious efforts to strengthen your profile and to work on your weak areas will prove how determined you are about your Kellogg MBA.

Learn What is a good GMAT score for Kellogg School of Management?

Kellogg Video essays for 2023 intake

Kate Smith: “ Kellogg introduced the video essay several years ago to provide the chance to “meet” our applicants around the world. It also lets us assess your communication skills through a medium that has overtaken the business landscape.”

Kellogg has retained its video essays.

Kellogg MBA Video Essay 1

Introduce yourself to the admissions committee

This question allows you to present your personality to the Ad Com and your classmates. You can discuss your cultural background, motivation, personal and professional goals, hobbies/interests, and issues that pique your interest. The motive is to tell them who you are. Since you will be discussing your plans in your second video essay, you may just touch upon them in this video essay.

Kate Smith’s advice : “Consider this your opportunity to share what you would want your future Kellogg classmates and our admissions committee to know about you. What makes you, you?”

Kellogg MBA Video Essay 2: Analysis and Tips

What path are you interested in pursuing, how will you get there, and why is this program right for you?

The second question provides you an opportunity to describe your plans for the future and how Kellogg will help you achieve them. Since the written essays do not offer you a chance to discuss your post-MBA goals and why you are applying to Kellogg, this is a great place to show how your goals are in line with the offerings and resources of Kellogg.

Kate Smith’s advice : “This is an intentionally broad question so you can answer honestly and meaningfully. We want to know what set you en route to pursuing an MBA and why you’re choosing a particular Kellogg Full-Time Program .”

Kellogg MBA Video Essay 3: Analysis and Tips

Kate Smith’s advice: Each of you will receive a randomly selected prompt, all of which have the same objective. You need to show how you handled a challenging situation in your career or personal life and learning from those challenges.

This is typically an interview-style question and is usually related to the workplace or your leadership skills, for example, “Tell us about a time when you had to make a difficult decision?” or “Tell me about a time when you overcame an obstacle in the workplace.”

The Kellogg application suggests some sample questions that you can use to prepare for video essays. You should practice as many times as you like until you get comfortable with the format and technology. You may prepare MBA-related questions as well as non-work questions about your interests/ passions and volunteer work. Add more items to the list and begin practicing. Also, it’s a great idea to seek the help of family or friends and get their feedback on your topics and delivery style so you can improve yourself accordingly in your next recording.

You will have 20 seconds to think about the question and up to one minute to give your response. So timing is the crucial thing in this response. Please note that you will not get a second chance to record your answer to the official video essay questions. So make sure to practice to get a clear sense of how much time you need to think and record your response.

Click here for Kellogg’s Tips on Video essays.
Kate Smith’s tips for completing the 2021-22 Kellogg application
You may be interested in Kellogg alumnus Eduardo’s advice – Kellogg Second Year Student Shares his experience /advice
Also, check out Kellogg admit Rohit’s story – Indian Doctor and Civil Cervices Officer’s Journey to Kellogg

Kellogg MBA Application Deadlines

The deadlines for the Full-Time 2022 application are as follows:

Free Resources:

10 Key Essay Tips with Examples
Essay Analysis of Other Top Programs-2022-23
MER Students Share their success Stories
Case Studies

Since 2011, MER ( myEssayReview ) has helped many applicants get accepted into the top 20 MBA programs. (Poonam is one of the top 5 most reviewed consultants on the GMAT Club .)

Do you have questions about your application? E-mail Poonam at [email protected] or sign up here for a free consultation.

About the author

Poonam, one of the top 5 most reviewed consultants on the GMAT Club , is a master storyteller with more than three decades of experience in successfully helping students craft compelling stories for undergraduate and graduate school programs.

A Ph.D. in English, with three decades of teaching experience in India and the US, Poonam launched myEssayReview (MER) in 2011 to provide highly personalized and dedicated consulting services to Business School applicants. Since then, she has helped hundreds of students around the world get into top MBA, EMBA, part-time MBA, and specialized graduate programs. A full-time consultant, Poonam is passionate about her work and is highly committed to each of her students’ success.

GMAT is the stepping stone if you want to pursue your MBA from Kellogg School of Management. Start your GMAT Preparation online by registering for our free trial today .

Here are some additional articles :

How to overcome a low GPA?
How to improve your MBA Profile?
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Avoid these MBA application mistakes and make it to your dream business school
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Suheb Hussain

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Kellogg MBA Essay Questions and Tips

If Kellogg School of Management is on your list of target MBA programs, you’ve likely begun thinking about how to approach the Kellogg MBA essay questions. You’ve come to the right place. Read on for the Kellogg MBA essay questions and tips to ensure your responses are as strong as possible.

Kellogg MBA Essay Questions

Kellogg’s purpose is to educate, equip and inspire leaders who create lasting value. Provide a recent example where you have demonstrated leadership and created value. What challenges did you face and what did you learn? (450 words)
Values are what guide us in our life and work. What values are important to you and how have they influenced you? (450 words)

Note: There is also a third required essay for those applying to a specialized MBA program and/or for those who are reapplying. Finally, Kellogg has three video essay questions that will need to be submitted within 96 hours of the application deadline (a link will be sent to you after you submit your application).

Kellogg MBA Essay Tips

To begin, it’s helpful to consider the qualities Kellogg seeks in its applicants. As shared on its blog, Kellogg ‘…develop[s] leaders who are empathetic, innovative and who harness the power of diverse teams to meet complex challenges.’ Aim to put your own personal spin on this statement and share experiences that demonstrate it resonates with you.

Think Long and Hard About the Story You Select for Essay One

As the first essay prompt indicates, Kellogg is looking for you to share one concrete ‘story’ in your answer. So, essentially, you have one shot to demonstrate why, as proven by a past experience, you will make an indelible mark on their incoming class. That’s a lot of pressure to put on one story, so it’s important to choose wisely.

Our recommended approach is to brainstorm a variety of stories you could potentially use here and not simply go with the first one that comes to mind. Just because an accomplishment was personally significant to you doesn’t mean it is the best material for this essay.

As general guidance, we would steer you towards a professional example that is relatively recent (within the last two years) and involved teamwork of some kind. Kellogg wants to see the kind of leader you are today and given the heavily team-oriented nature of the program, telling a story about a time you accomplished something without the help of others doesn’t demonstrate the fit they are looking for.

Further, gravitate towards a time where you acted outside of your day-to-day job responsibilities (maybe you took the initiative to fix a process that was broken or launched a new employee resource group at your company) – this is how you hit on the ‘brave leadership’ element Kellogg is looking for.

Essay Two Should Blend the Personal and Professional

When it comes to the content for essay two, it should nearly always include some discussion of your future goals. If you’ve done robust personal branding work, these goals are rooted in your values and passions, exactly what this essay is looking for.

Thinking holistically about the Kellogg application, there really isn’t another place to talk about your vision for the future and how an MBA fits into it. As such, this is the ideal place to include it.

That said, the whole essay probably shouldn’t be forward looking. You want to show that you’ve put your values into practice through your past choices and actions too. Maybe the same value that led you to your pre-MBA career (drive for excellence, a desire to overcome challenges, etc.) is also influencing your future goals and decision to pursue an MBA.

Structure Ideas

For Essay 1, we recommend a structure somewhat like this:

P1: Brief intro that previews the story you will tell and the learnings you will share at the end P2: Context / background info for your story P3: Challenge you faced as part of the experience and how you overcame it P4: Wrap up the story, covering the ‘results’ and impact on your team or organization P5: Share ~2 ‘learnings’ from the story that you can envision applying at Kellogg and beyond For Essay 2, we recommend a structure somewhat like this:

P1: Introduce the value(s) you will cover in the essay and preview your answer to how they have influenced you P2: Share the ‘origin’ of these values (i.e., what experience or person/people caused these values to be central to your life) P3: Example story from later in life showing an application of these values P4: Forward-looking discussion of how these values have influenced your future career plans and desire to pursue a Kellogg MBA

Kellogg MBA Video Essay Tips

Kellogg has provided two of the three questions you will be asked and outlines the topic of the third prompt.

Please introduce yourself to the admissions committee.
What path are you interested in pursuing, how will you get there, and why is this program right for you?
This question will be based on a challenge you’ve faced and what you’ve learned from it.

Once the clock starts ticking, you will have 20 seconds to prepare and 60 seconds to answer each question. Focus the bulk of your practice on getting the timing right – a minute is shorter than you think! That said, content is important too and it should be complementary, not repetitive with the rest of your application. Since you don’t know the exact prompt for the last question, prepare a few (2-3) brief stories that might fit. Reflect on what each challenge has taught you and how you have put these learnings into practice since.

If you’d like assistance with your Kellogg essays or your broader MBA application strategy, click here to schedule an initial consultation!

Katie is a passionate mentor and coach, helping her clients craft a unique, compelling story by leveraging her experience as a corporate executive, alumni interviewer, and campus recruiter. Before completing her MBA at Kellogg, Katie spent five years in banking where she learned practical finance skills as well as how to operate in a demanding, high pressure environment. She pursued an MBA in order to transition to an industry role where she could utilize her finance knowledge to drive change within an organization. Post-MBA, she worked in finance and strategy for a leading CPG firm, progressing to an executive role leading the finance function for a $2B business segment. Her experience managing diverse teams led to a passion for developing others. In addition to her day-to-day responsibilities, she led her firm’s MBA recruiting efforts and served as an alumni admissions interviewer for Kellogg.

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Kellogg Essay Samples

Kellogg’s MBA essays reflect a holistic approach. Kellogg is looking for both strong academic potential as well as leadership and a track record of involvement. Depth or breadth are valued. The Kellogg essays are essential to showcasing fit.

SBC has four former Kellogg Admissions Officers and multiple Kellogg MBA graduates who deeply know the nuances of applying to Kellogg successfully. If you’d like to speak with one of our Principals about your candidacy, please request a free analysis here.

Successful Examples of Kellogg Essays

Here’s a snapshot of the caliber of expertise on our SBC team .

HBS Admissions Board at Harvard Business School HBS MBA

HBS Admissions Board at Harvard Business School Kellogg MBA

Director HBS Admissions at Harvard Business School MBA, the Wharton School

HBS Admissions Board at Harvard Business School

Director HBS Admissions at Harvard Business School HBS MBA

Admissions Officer at Stanford's Graduate School of Business (GSB) MBA, Stanford's Graduate School of Business (GSB)

Asst Director MBA Admissions at Stanford's Graduate School of Business (GSB) Director MBA Admissions at Berkeley’s Haas School of Business

MBA, Stanford's Graduate School of Business (GSB) Minority Admissions, the GSB Diversity Programs, the GSB

Associate Director MBA Admissions at the Wharton School at the University of Pennsylvania

Associate Director MBA Admissions and Marketing at the Wharton MBA’s Lauder Institute

Director, the Wharton School at the University of Pennsylvania Professional Writer

Assistant Director MBA Admissions at Columbia Business School (CBS) NYU Admissions

Assistant Director MBA Admissions at Columbia Business School (CBS) M.S.Ed, Higher Education, U of Pennsylvania

Associate Director MBA Admissions at Columbia Business School (CBS)

Ashley is a former MBA Admissions Board Member for Harvard Business School (HBS), where she interviewed and evaluated thousands of business school applicants for over a six year tenure. Ashley holds an MBA from HBS. During her HBS years, Ashley was the Sports Editor for the Harbus and a member of the B-School Blades Ice Hockey Team. After HBS, she worked in Marketing at the Gillette Company on Male and Female shaving ...

Kerry is a former member of the Admissions Board at Harvard Business School (HBS). During her 5+ year tenure at HBS, she read and evaluated hundreds of applications and interviewed MBA candidates from a wide range of backgrounds across the globe. She also led marketing and outreach efforts focused on increasing diversity and inclusion, ran the Summer Venture in Management Program (SVMP), and launched the 2+2 Program during her time in Admissions. Kerry holds a B.A. from Bates College and ...

A former associate director of admissions at Harvard Business School, Pauline served on the HBS MBA Admissions Board full-time for four years. She evaluated and interviewed HBS applicants, both on-campus and globally. Pauline's career has included sales and marketing management roles with Coca-Cola, Gillette, Procter & Gamble, and IBM. For over 10 years, Pauline has expertly guided MBA applicants, and her clients h ...

Geri is a former member of the Admissions Board at Harvard Business School (HBS). In her 7 year tenure in HBS Admissions, she read and evaluated hundreds of applications and interviewed MBA candidates from a diverse set of academic, geographic, and employment backgrounds. Geri also traveled globally representing the school at outreach events in order to raise awareness for women and international students. In additio ...

Laura comes from the MBA Admissions Board at Harvard Business School (HBS) and is an HBS MBA alumnus. In her HBS Admissions role, she evaluated and interviewed hundreds of business school candidates, including internationals, women, military and other applicant pools, for five years. Prior to her time as a student at HBS, Laura began her career in advertising and marketing in Chicago at Leo Burnett where she worked on th ...

Andrea served as the Associate Director of MBA Admissions at Harvard Business School (HBS) for over five years. In this role, she provided strategic direction for student yield-management activities and also served as a full member of the admissions committee. In 2007, Andrea launched the new 2+2 Program at Harvard Business School – a program targeted at college junior applicants to Harvard Business School. Andrea has also served as a Career Coach for Harvard Business School for both cu ...

Jennifer served as Admissions Officer at the Stanford (GSB) for five years. She holds an MBA from Stanford (GSB) and a B.S. in Chemical Engineering from University of Illinois Urbana-Champaign. Jennifer has over 15 years experience in guiding applicants through the increasingly competitive admissions process into top MBA programs. Having read thousands and thousands of essays and applications while at Stanford (GSB) Admiss ...

Erin served in key roles in MBA Admissions--as Director at Haas School of Business at UC Berkeley and Assistant Director at Stanford's Graduate School of Business (GSB). Erin served on the admissions committee at each school and has read thousands of applications in her career. At Haas, she served for seven years in roles that encompassed evaluation, outreach, and diversity and inclusion. During her tenure in Admissions at GSB, she was responsible for candidate evaluation, applicant outreach, ...

Susie comes from the Admissions Office of the Stanford Graduate School of Business where she reviewed and evaluated hundreds of prospective students’ applications. She holds an MBA from Stanford’s GSB and a BA from Stanford in Economics. Prior to advising MBA applicants, Susie held a variety of roles over a 15-year period in capital markets, finance, and real estate, including as partner in one of the nation’s most innovative finance and real estate investment organizations. In that r ...

Dione holds an MBA degree from Stanford Business School (GSB) and a BA degree from Stanford University, where she double majored in Economics and Communication with concentrations in journalism and sociology. Dione has served as an Admissions reader and member of the Minority Admissions Advisory Committee at Stanford. Dione is an accomplished and respected advocate and thought leader on education and diversity. She is ...

Anthony served as the Associate Director of MBA Admissions at the Wharton School at the University of Pennsylvania, where he dedicated over 10 years of expertise. During his time as a Wharton Admissions Officer, he read and reviewed thousands of applications and helped bring in a class of 800+ students a year. Anthony has traveled both domestically and internationally to recruit a ...

Meghan served as the Associate Director of Admissions and Marketing at the Wharton MBA’s Lauder Institute, a joint degree program combining the Wharton MBA with an MA in International Studies. In her role on the Wharton MBA admissions committee, Meghan advised domestic and international applicants; conducted interviews and information sessions domestically and overseas in Asia, Central and South America, and Europe; and evaluated applicants for admission to the program. Meghan also managed ...

Amy comes from the Wharton School of the University of Pennsylvania where she was Associate Director. Amy devoted 12 years at the Wharton School, working closely with MBA students and supporting the admissions team. During her tenure at Wharton, Amy served as a trusted adviser to prospective applicants as well as admitted and matriculated students. She conducted admissions chats with applicants early in the admissions ...

Ally brings six years of admissions experience to the SBC team, most recently as an Assistant Director of Admission for the full-time MBA program at Columbia Business School (CBS). During her time at Columbia, Ally was responsible for reviewing applications, planning recruitment events, and interviewing candidates for both the full-time MBA program and the Executive MBA program. She traveled both internationally and dome ...

Erin has over seven years of experience working across major institutions, including University of Pennsylvania, Columbia Business School, and NYU's Stern School of Business. At Columbia Business School, Erin was an Assistant Director of Admissions where she evaluated applications for both the full time and executive MBA programs, sat on the admissions and merit scholarship committees and advised applicants on which program might be the best fit for them based on their work experience and pro ...

Emma comes from the MBA Admissions Office at Columbia Business School (CBS), where she was Associate Director. Emma conducted dozens of interviews each cycle for the MBA and EMBA programs, as well as coordinating the alumni ambassador interview program. She read and evaluated hundreds of applications each cycle, delivered information sessions to audiences across the globe, and advised countless waitlisted applicants.

Pizza should be a delicious comfort food. But following our acquisition of ABC Bakes, a manufacturer of pizza crusts, it had become nothing but a source of stress. I had the challenging responsibility of leading the new management team in developing a budget and operating plan for the following year.

The successful development of a budget and operating plan requires a truly cross-functional effort, with contributions from accounting, finance, sales, marketing and operations. However, this management team was new to the company and had never worked together. These individuals were all several decades my senior, and while all of them were talented, accomplished operators, few had been exposed to the rigor of private equity ownership. My key challenge would be the successful cohesion of this cross-functional team to execute against an eight-week timeline, culminating in a budget presentation to my CEO.

First, I organized a kick-off meeting to bring the team together. This meeting was a forum to discuss each team’s responsibilities – and how each function would both depend on and be accountable to others. Informed by the learnings from this meeting, I followed up with a detailed timeline listing deadlines for each group, including when they owed others certain information. I also scheduled a weekly check-in meeting to discuss each group’s progress towards completing the budget.

A challenge I did not anticipate were the clashing incentives inherent in the project. As the investor, I wanted to push the team to commit to an aspirational budget that maximized financial performance. Management understandably preferred a less risky approach given their compensation was tied to meeting the budget. While meeting with the CEO of ABC I expressed that if we didn’t push ourselves, we wouldn’t reach the levels of performance we all desired. The CEO countered that if we set unattainable goals, management would become dejected and unmotivated when they inevitably didn’t meet those goals. Coming out of this meeting, we both better appreciated the other’s perspective, and settled on a budget where we both felt a bit uncomfortable – a good compromise.

In the end, I created a collaborative project dynamic that relied on frequent communication and interdependent teamwork. This successfully led to a measured, but ambitious budget, that was developed in both a timely and effective manner. Significant value was created both operationally and financially, as the company, guided by this budget and operating plan, achieved a 17% increase in revenue and a 49% increase in earnings the following fiscal year. As a leader, I learned the value of open communication and necessary compromise – tools that I continue to apply with my other portfolio companies. These strategies have consistently driven improved teamwork and performance among our teams.

Compassion and empathy are guiding values both personally and professionally. I learned the value of these traits as a child, watching my father handle my uncle’s drug addiction and its impact on our family. Through all the pain he brought, my father cared for and loved him. This demonstrated to me that to understand and help my uncle, you had to approach him with a level of compassion that allowed him to show his best self. I also learned this didn’t just apply to friends and family – you had to show the same respect and understanding to the check-out clerk at the grocery store as you did your boss in the corner office.

I applied this lesson when I got to college and started working at the Bulk Mail Center. I worked alongside a blue-collar workforce, printing pamphlets and newsletters the university distributed. My colleagues had experienced extremely different circumstances than me – most had no more than a high school degree and many had criminal backgrounds. As I worked with them longer, taking time to better understand them as people, barriers broke down, and I was able to see them as caring and intelligent individuals. By approaching them with compassion, I was able to see their best selves and learn from them as a result.

As a PE Associate, I am exposed to many levels of a company’s organization and interact with diverse executives. I utilize an empathetic and compassionate perspective in this position, aiming to identify with employees at all levels and functions of an organization – whether I’m meeting with the COO or walking the factory floor with a production worker. By doing so, I’ve been able to gain a broader perspective on how value is created by every member within an organization. Recently a shift leader at a portfolio company, an immigrant from (Country) with limited English, demonstrated a newly implemented quality-control process to me– a learning I was able to suggest to another portfolio company with great success.

In my personal life, I have demonstrated these values through my work with (group), an education non-profit benefiting underprivileged children. I worked with (group) by fundraising at quarterly events supporting the organization’s mission and helping with an annual Christmas party and gift drive. Through a better education, we hope these children won’t be defined by their current circumstances, but will grow, thrive, and be empowered to become their best selves.

Compassion and empathy allow people to be respected and heard – this makes for better businesses, better communities and ultimately a better world. These will continue to be vital values both as I lead investments in companies and as I contribute to the community around me.

During my third year at TTT, Sam, the Senior on my government audit, was detained by a prior client, and I was left to lead the government audit. This audit was unique as our firm was required to hire two subcontractors—a Staff, Alicia, and a Senior, María—from a minority-owned firm to perform most of the testing, but TTT was responsible for directing the work. Both subcontractors reported to me and I was responsible for managing workflow and reviewing work.

This created a unique dynamic in that María had more years of experience than I did; moreover, she had two years of previous experience with our client. As I began the scoping, I quickly realized that not only would there be significantly more work “in scope” this year, but also the internal control testing needed to be completely redesigned.

The first thing I did was schedule a call with my TTT Senior Manager and Sam to discuss my concerns, both of whom agreed that I would need to redesign the testing. María, however, was indignant at the insinuation that she had executed prior year audits incorrectly. She also expressed concerns about the additional time that might be required to correct the identified issues.

To address her concerns and frustration, I met with María right away. I assured her that the audit in prior years had been flawless but the scoping provided by my firm was incorrect. I also walked her through the new control testing methodology. Ultimately, the redesign would require only a slight increase in billable hours in the current year but would significantly decrease the hours in future years, creating value to both the audit team and the client. I further explained to María that the previous internal control testing regimen did not provide sufficient audit evidence to verify compliance with government regulations, so making these updates early would save us all the inconvenience of having to perform additional testing later on.

This discussion was a turning point in my relationship with María. I acknowledged her strong operational understanding of the client and the audit procedures and she recognized my organizational and strategic abilities. Communication and camaraderie within the team improved ten-fold and the audit operated with great efficiency and speed.

My experience leading María taught me how important it is to maintain open communication and obtain buy-in from the team regarding new changes. I also learned to better leverage the strengths of different team members. Having María’s support made a world of difference as she used her strong relationship with the client to help troubleshoot the implementation of the new audit plan, identifying alternate ways to test the internal controls and contribute to our success.

Many of the values that are important to me today were instilled by my parents throughout my childhood. As entrepreneurs, my parents taught me the need for ingenuity and hard work to get a job done. They also taught me the importance of showing gratitude for the things that I have and empathy towards others.

My parents worked hard to succeed as entrepreneurs, my mom as a healthcare consultant and my dad as a farmer. I found that same self-starter spirit at an early age, always seeking ways to get creative and satisfy an unmet need. From selling candy on the playground in elementary school to starting a business in high school unlocking iPhones, my resourcefulness carried into college where I majored in entrepreneurial management. Throughout college, I started several new ventures that leveraged my skills and interests. For example, after learning from a family friend how expensive swimming lessons were at the local golf club, I earned my instructor’s license and taught private lessons at a much more affordable rate.

While I was fortunate to live comfortably from my parents’ hard work, I learned the meaning of gratitude when my childhood home burned down during a thunderstorm in the summer of 2005. Although the house was a complete loss, I only felt gratitude that none of my family members were hurt. Since then, I’ve known that material things are not important to me. The things that are most important to me are intangible, including my family’s health, time with loved ones, and the sense of security that comes with stable income and housing. To this day, I consider myself incredibly privileged to have the things that I do and try to express that gratitude every day.

Growing up, my parents ensured that I understood my privilege by involving me in numerous charitable causes, such as volunteering at local group homes and at food drives. I continue to seek ways to help those going through challenging times, including my work with the Animal Humane Society. Beyond these volunteer efforts, I take great care to incorporate empathy and compassion into my personal life. Someone once told me that “People won’t always remember exactly what you said, but what they will remember is how you made them feel,” and for that reason I try to show kindness and respect to everyone that I meet.

I want to continue championing these values in my career, and earning my MBA from Kellogg will equip me with the tools I need to lead and empower teams with empathy, compassion, and gratitude. As an active leader and team member, I hope to inspire my classmates to bring empathy, gratitude and compassion into their work.

I began to learn about the power of integrity when I first flipped through Davidson College admissions materials. While immersed in these pamphlets, it was challenging to go two pages without seeing a reference to the honor code and its impact on campus. This emphasis on integrity continued as my class came together for our honor code signing ceremony, as I took self-scheduled finals, and as I left my laptop unattended in the student union. It never ceased to amaze me that this focus on integrity could permeate every aspect of the Davidson experience. From my time at Davidson, the first thing I notice about new communities is whether they place this same emphasis on integrity. In the workplace, this idea comes to life through working under different project leadership. When leaders emphasize the importance of doing the right thing, even if it’s not easy and may not maximize our annual revenue, it trickles down to the daily behaviors of the team. As I ultimately want to lead a portfolio of team-based projects grounded in integrity, a Kellogg MBA would give me the necessary leadership skills to achieve this goal as well as a strong community supportive of this ideal.

The importance of trust became apparent much earlier; I realized that running the soccer ball down the entire length of the field by myself was not an effective strategy. I couldn’t score, and my teammates were understandably frustrated. However, if I passed, my strengths and the skills of my teammates could complement one another, and the team would be much more successful. While trust looks different amongst a team of consultants, the lesson is the same. If one team member tries to own a deliverable individually or independently present every time there’s a client meeting, the team eventually suffers due to a lack of trust. The team also fails to leverage its full range of skills and strengths. At Kellogg I will be working in multiple teams concurrently, each comprised of unique individuals with diverse backgrounds working towards different goals. The opportunity to contribute to and lead this range of teams will further hone my ability to build and facilitate groups that successfully operate in an environment of trust.

My conversations with (student) and (student 2) demonstrated that Kellogg fosters these same values. (Student) highlighted the trust between the administration and students that enables most aspects of Kellogg to be student-led. (Student 2), a Davidson and Kellogg alumna, spoke of her initial concern that a larger community couldn’t replicate Davidson’s focus on integrity. She grew to understand this concern was unfounded as peers treated academics and extracurriculars with focus on doing the right thing and supporting their classmates.

Trusting a 24-year-old engineer to manage a sales territory is a big risk, especially when the customers are demanding surgeons and the competition is far more experienced. Despite these considerations, I was promoted early to a territory manager and tasked with growing a new medical device business.

After finding initial success, I learned that a key product was being divested due to product consolidation. This threatened my business with Dr. Smith, but I was confident that I could leverage our relationship to retain the business. I assured leadership not to worry and even projected sales growth for that product in my annual business plan. Dr. Smith tried a comparable product I offered, but ultimately went to a competitor who inherited the divested product because it was the best decision for his patients and practice.

I learned from this experience to never assume that past success is an indicator for future success. I began to expect adversity and use feedback to constantly improve my customer service. Overcoming this challenge caused me to become introspective with my relationships and career goals. The professional growth and maturity I developed early in my career allowed me to establish myself as a credible and reliable vendor, which led to retaining other at-risk customers and winning new business.

Now, I crave an opportunity to grow as a leader and become a product manager in the medical device industry. A Kellogg MBA will empower me to follow my passion of creating value for healthcare providers by delivering innovative products and solutions. Kellogg offers experiential and design-centric learning opportunities through the MMM program and a collaborative environment, which I enjoyed when I visited campus in the spring. From our tour guides to the participants in the Marketing Strategy class I audited, the students and staff were engaging and helpful.

The Healthcare Enterprise Management pathway feels tailor-made to my career aspirations. Classes such as Healthcare Strategy and Biomedical Marketing will provide me with industry-specific foundational knowledge and electives such as Medical Product Early Stage Commercialization will teach me the technical skills necessary for my career track. I will utilize the broader Northwestern network by partnering with an interdisciplinary team in NuVention: Medical Innovation and gain entrepreneurial experience taking a medical device concept to market.

Kellogg’s vast extracurricular offerings will help me grow personally and as a leader. I look forward to competing in case competitions with the Marketing Club and coordinating events with industry sponsors as a leader in the Healthcare Club. As an avid skier, I am excited about bonding with classmates at the annual ski trip. Kellogg is the best MBA program for me and I look forward to sharing my passion with the Kellogg community.

“What does he even do every day? Why do you and I subsidize his income while we do all the work?” These were the questions that JJJ asked me about another teammate, ABC, seemingly on a daily basis. Last year, the sales territory I led merged with another territory and I was tasked to lead a team of five sales reps producing $10 million in sales. The celebration from the promotion was short-lived when I realized the challenges of managing a team of senior sales reps across an expansive geography.

Our medical device business is very entrepreneurial; we are paid a commission on every sale plus a bonus on growth. JJJ supported our largest account while ABC supported a few smaller accounts but spent a considerable amount of time cultivating those relationships and performing sales calls. As the team leader, I had an obligation to grow our territory each month while keeping our customers satisfied and I knew we couldn’t do that if the internal strife on our team continued.

To address the conflict, my strategy was to speak with both individuals and then host a team meeting to collaborate on creative, growth-centric adjustments to the compensation plan. JJJ and I had constructive conversations reminding each other that we are tasked with growing every account in our territory, not only the largest ones. ABC and I discussed the importance of communication and transparency; we talked about his role in supporting our largest accounts and communicating with the whole team on sales activities and ongoing deals. At our team meeting, I introduced a compensation plan where a portion of bonus commission would be awarded, based on merit, to the teammate who closed the most new business that quarter.

The modified compensation plan was a success and created value both internally and externally. Team morale was noticeably better; with the new growth-based incentive, we spent less time focusing on each other and more time focusing on our targets and driving new business. I knew the compensation model would have a lasting impact when two other territory leads contacted me about implementing it for their teams. As an added benefit, senior management was impressed that we worked through these problems without their intervention. Through this experience, I learned that in times of conflict, leadership is more about listening than prescribing. I continue to apply this philosophy when I coach my junior reps on overcoming objections and closing new business. We encounter unique business challenges daily that require empathy to navigate. As a growth-minded leader, I will bring my style of empathetic and creative problem-solving to Kellogg.

Feeling the weight of every eye in the room, I took a calming breath and began my presentation. I was outlining my team’s next initiative to a group of product managers, directors, and VPs from across the company, and it was the first high-stakes test of the public speaking strategies I’d been working on for several months. Public speaking had never been my specialty, but as I progressed in my career I had to present more frequently in front of larger, more senior audiences. I could tell I wasn’t projecting the same gravitas as my colleagues, and my manager agreed this was something I should address in order to advance.

I took a two-pronged approach to improving as a public speaker: I looked for outside help to learn new techniques, and I turned to introspection to understand what triggered my anxiety. I joined Toastmasters, attended improv classes and seminars, and started a journal to reflect on my development. I also volunteered to be a teacher with my director and the senior VP for our department. This allowed me to practice speaking in front of senior managers in a low-stakes, non-work environment.

My efforts created a positive feedback loop: I could tell I was improving, which made me more confident, and helped me improve faster. I built stronger relationships throughout the organization, which allowed me to feel more confident speaking in front of colleagues whose opinions I valued. As a result of my preparation, my big presentation was a success, and my manager commended me on my improvement. I’m proud of the headway I’ve made, and there will be many opportunities for me to continue gaining confidence and growing as a public speaker through Kellogg’s student-driven culture and focus on empowering students to lead.

I want to grow at Kellogg in new areas, too, and approach them with the same resourcefulness and tenacity. Discussing Global Lab with an alumna got me excited to learn about solving business problems in a real-world, international context. Speaking with students during my campus visit inspired me to build relationships through the Women’s Business Association’s peer mentorship program and cultivate community at Kellogg by organizing events like Ski Trip and the Charity Auction Ball. As an officer in the Tech Club, I’ll develop my leadership skills, and joining Net Impact will help me contribute off-campus by sharing what I’ve learned through the Inner City Mentoring Club, which has a similar mission to .

I’m excited to take advantage of all these opportunities during the 1Y program. While a year goes by quickly, 1Y alumni have told me that it’s just enough time to focus on personal growth while still maintaining my career trajectory.

Errors in economic consulting are sometimes worth millions; in antitrust litigation, defense attorneys entrust my team with finding these expensive errors. Often these cases are thousands of pages of industry reports, data methodologies, and client strategy documents—our job is to find where something was wrong. On one such case, I was tasked with managing a team of unfamiliar faces from outside my LA office. Motivating this new group throughout the routine of casework was a new challenge for me.

Initially I stressed the importance of the details, since minor errors in analysis could change the trajectory of the case; our diligent review was essential to success. Initially, the project hummed along, but a challenge soon emerged. One of my team members, “Bill,” was several years my senior with a higher title, and didn’t appreciate his reduced role on this project. Although the chain of command had been established, he subtlety attempted to circumvent me and seek tasks from my boss. Sensing his frustration, I decided to delicately confront Bill without turning the situation toxic. I didn’t reprimand him, but instead thanked him for his willingness to take a role beneath his normal responsibilities; I even confided to him that this was an important opportunity for me and asked if he had any managerial advice. After our conversation, he recommitted to the team and even became my second in command.

Our commitment eventually paid off: we found a costly blunder. The opposing economist had innocently confused “the San Francisco metropolitan area” with the city of limits of San Francisco and correcting this seemingly minor error in his model decreased the predicted damages by almost $30 million. With our successful outcome, the partner on the project called me into his office to thank me for my effort on this project. Although my team members had already dispersed back to their respective offices, I asked if he could call and thank Bill and the rest of the team as well. As someone who hasn’t always held the manager role, I appreciate the satisfaction that comes from simple acknowledgement of work done well.

This experience taught me that there is no single prescription for leadership. My style for managing self-motivated consultants shouldn’t mirror my style as captain of my co-ed soccer team. In this situation, my team didn’t need someone to tyrannize, but someone to galvanize them as the case progressed. I also learned that success sometimes comes at the expense of my own ego; I built the team’s trust by my willingness to take on even the simplest task to inch us toward completion. While my leadership style will evolve as my responsibilities grow, a key tenant of my leadership style will always be adaptability.

SBC’s star-studded consultant team is unparalleled. Our clients benefit from current intelligence that we receive from the former MBA Admissions Officers from Kellogg, Booth and every elite business program in the US and Europe. These MBA Admissions Officers have chosen to work exclusively with SBC.

Just two of the many superstars on the SBC team: Meet Beth who held the position of Director of Admissions for Kellogg’s Full Time MBA program selecting candidates for the 2-year, 1-year, MMM and JD MBA programs.

Meet Kim , who was an Senior Associate Director of Admissions at Chicago Booth.

Tap into this inside knowledge for your MBA applications by requesting a consultation .

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Kellogg MBA Essay Questions and Tips

Kellogg MBA Essay Questions

Kellogg’s purpose is to educate, equip and inspire leaders who create lasting value. Provide a recent example where you have demonstrated leadership and created value. What challenges did you face and what did you learn? (450 words)
Values are what guide us in our life and work. What values are important to you and how have they influenced you? (450 words)

Kellogg MBA Essay Tips

Think Long and Hard About the Story You Select for Essay One

Essay Two Should Blend the Personal and Professional

Structure Ideas

For Essay 1, we recommend a structure somewhat like this:

For Essay 2, we recommend a structure somewhat like this:

Kellogg MBA Video Essay Tips

Kellogg has provided two of the three questions you will be asked and outlines the topic of the third prompt.

Please introduce yourself to the admissions committee.
What path are you interested in pursuing, how will you get there, and why is this program right for you?
This question will be based on a challenge you’ve faced and what you’ve learned from it.

If you’d like assistance with your Kellogg essays or your broader MBA application strategy, click here to schedule an initial consultation!

The post Kellogg MBA Essay Questions and Tips appeared first on Vantage Point MBA .

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How To Structure Your MBA Essays

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A lot of people think they are not great storytellers. It’s true that some of us come by it more naturally than others. But with the proper structure and mindset, anybody can become a great storyteller. That’s why we’re diving deep into how to structure your MBA essays to tell your unique story. Remember, the AdCom member reading your materials only has about 15-20 minutes to form an impression of your candidacy. You don’t want them to merely like your application when they finish reading it.

“What you really want to be is the applicant they’re thinking about as they drive home that night, as they’re chatting with their spouse over spaghetti that evening,” explains SBC consultant and B-Schooled host Chandler Arnold. He recently sat down with fellow SBC consultant Kevin Rockmael to discuss essay writing strategy.

A few decades ago, business schools focused far more on applicants’ quantitative or technical skills when making admissions decisions. While your ability to handle the rigors of an MBA program is still a significant consideration, your emotional intelligence counts for an outsized amount these days. The so-called “soft skills” surrounding communication, the ability to motivate others, and leadership are attractive qualities to the admissions committee.

Chandler says that if you can demonstrate those soft skills in your essays, the AdCom is much more likely to take a chance on you. “Because they know that not only will you be successful… but more importantly, when you graduate, you’ll have a larger impact on companies. And that’s ultimately what these business schools are trying to accomplish.”

Your goal when drafting those essays is to make sure your stories are believable and authentic, SBC consultant Kevin explains. Does it seem real? Is your motivation clear? And perhaps most important, do you seem like someone the admissions committee is rooting for?

Curious about your chances of getting into a top B-school? Contact us to talk strategy with a free 15-minute MBA Advising Session with an SBC Principal Consultant.

HOW TO STRUCTURE YOUR MBA ESSAYS TO WIN OVER THE ADCOM

This is one of the topics SBC consultants get asked about the most. “I believe that structure is really the key part of the essay,” says Chandler. “So once you create that North Star, I think the second part is creating the structure, and then it’s actually filling in the sentences and then doing a lot of iteration to make sure that it all fits together.”

Some MBA applicants bristle at the idea, thinking that structure equals formulaic or that it will stunt their creativity. But we would urge you to flip that frame. Instead, think of structure as something that allows you to be more creative and compelling. When a reader senses there’s some structure to the material, it will enable them to relax and enjoy themselves as they read your essay.

The best essays are a balanced combination of a lot of different things. You’ll see personal stories. You’ll see specific accomplishments and experiences. You’ll get insights into what people have learned and how they’ve grown.

Here are the four main components SBC consultant Kevin advises you to consider as you structure your MBA essays.

Your Opening. What big problem have you seen or experienced that you want to solve?

Your Background. Talk about your background and the obstacles you have faced and learned from.

Your Goal + Your Experience. What is missing from your background and experience? How will business school help you reach your long-term goals? Here is where you connect your dreams to the MBA program you’re interested in attending.

Conclusion . The last part of the essay is a wrap-up of the problem you discussed at the beginning and how you addressed it. Finally, explain how you will create a better world to solve that problem.

B-Schooled co-host/Harvard MBA Erika Olson wants you to remember those three magic words of good storytelling: show, don’t tell.

THE POWER OF THE CIRCLE

Another way to think about how to structure your MBA essays is to harken back to your favorite high school English teacher. Remember those standard five-paragraph essays? It may seem overly simplistic, but sometimes those simple things are the most powerful, Chandler notes.

Paragraph 1: Start with an attention-grabbing first sentence or a personal anecdote. This surprises your reader and sets them up for the rest of your story.
Paragraphs 2-4: Each could share one specific point supporting your argument. Maybe it’s a lesson you learn from college, your first job, etc. Use the STAR format to highlight your results and what you learned.
Paragraph 5: Your conclusion harkens back to how you opened your essay. “I think there is a real power in kind of bringing things full circle,” Chandler says.

We often advise applicants to make a checklist of the key elements they want to cover in their entire application package.

Are there personal stories?
What about accomplishments?
Have you done significant self-reflection?
Did you highlight your leadership experience?
Is there enough about grit and perseverance?

Find a trusted friend, colleague, or family member to read through your materials. Ask them to identify the major themes or takeaways they get from your entire package. You’ll learn a few things. Have you covered everything? Does it seem balanced? Or are you heavy in one particular direction? And if you are, then it’s time to fix it. You want to ensure that you’re building a package that tells your unique story. It should showcase you as a complete human and differentiate you from others within the application pool.

Get ready to put in the work.

Author Stephen King once said, “Talent is cheaper than table salt . What separates the talented individual from the successful one is a lot of hard work.” The hardest part is starting. And after that, everything gets easier. Best of luck on your MBA adventures; we can’t wait to read what you create.

Stacy Blackman Consulting’s Podcast, B-Schooled, is hosted by Erika Olson, Harvard MBA and Chandler Arnold, Stanford GSB MBA. B-Schooled now has more than a quarter million downloads and 200+ episodes. Search and sort through our 200 B-Schooled podcasts .

Questions about this article? Email us or leave a comment below.

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Want To Get Into The Ivy League? Here’s How Long The Application Process Really Takes

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One of the main gates on the Brown University campus, decorated with the University crest. (Photo by ... [+] Rick Friedman/Corbis via Getty Images)

While the college admissions process begins in earnest during a student’s junior year of high school, a standout college admissions profile is the result of years of strategic and intentional planning. This is especially true for students with Ivy League dreams—joining the ranks of students at Yale, Princeton, and Harvard requires time, dedication, and consideration long before students start their applications. Even the most talented, qualified students underestimate the amount of time that goes into planning for and completing the application process. Starting early and planning ahead are crucial for crafting stand-out Ivy League applications.

Here’s a detailed breakdown of how much time you should realistically expect to invest in the Ivy League admissions process, from start to finish:

Developing Your Hook: 4 Years

A “ hook ” is the element of a student’s profile that “hooks” the attention of admissions officers—it is the X factor that distinguishes a student from thousands of other applicants. It should be the anchoring interest around which all other elements of an application coalesce. Developing this defining passion requires time and dedication, so the earlier a student starts intentionally exploring their interests to develop this hook, the better. Beginning in freshman year, students should explore activities, courses, and volunteer opportunities in their schools and communities, thoughtfully weighing what they most enjoy as they do so. Over the next few years, students should hone their hook through continued involvement in extracurricular or volunteer opportunities that align with their guiding interests, seeking leadership opportunities when applicable.

Building an Independent Project: 2 years

One of the most effective ways to showcase a hook is through an independent passion project. Sophomore, junior or fall of senior year, students should craft an initiative that uses their passions to better their communities, as this will demonstrate self-motivation, genuine passion, and leadership acumen to Ivy League and other top colleges. Their project could take the shape of scientific research, a nonprofit, a community initiative, or a startup business. Students should spend a few months brainstorming, planning, and setting clear goals before entering the implementation stage. They should be sure to document their progress meticulously as they overcome hurdles and meet their goals, as this will enable them to relay their successes clearly and specifically on their applications in the future.

Researching Colleges & Structuring College List: 6 months–1 year

During their junior year, students should consult a variety of resources and rankings and begin to develop their college lists. As they do so, they should keep in mind that every ranking system takes unique factors into account—for instance, while U.S. News and World Report focuses on metrics related to academic quality such as academic reputation and graduation rates, Forbes is heavily focused on financial metrics , considering ROI, average debt, and alumni salary. In addition to weighing schools’ rankings, students should also seek to balance their college lists by comparing their academic standing with the academic profile of admitted students. If a student’s GPA and test scores fall within the middle 50% of admitted students, the school is a match; if they are above the 75th percentile, that school is likely a safety, and if their scores are below the 25th percentile, the school is a reach.

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Studying & Taking Standardized Tests: 6 months–1.5 years

Typically, students will have completed the mathematics coursework needed to take the SAT and ACT by the spring of their sophomore year and should sit for diagnostic ACT and SAT tests around that time. Once they receive their diagnostic scores, students should create a study plan that will enable them to reach their goal score, which should be set relative to their college aspirations; students with Ivy League dreams should aim to earn a 34+ on the ACT or a 1550+ on the SAT. The amount of time needed to prepare for and ace standardized tests often varies greatly depending on students’ diagnostic scores, goal scores, and how much time and effort they devote to studying.

Writing Essays & Assembling Applications: 6 months

Finally, completing the actual application is perhaps the shortest stage of the process—though it is the most important. Students who have dedicated time and effort to building their applicant profiles throughout their high school careers will reap the benefits of their long term planning; they will be able to approach the process with a clear understanding of the unique story they wish to convey through their application components. Students should kickstart the process in the spring of their junior year by requesting recommendations from their teachers, school counselors, and other non-academic mentors. The summer before senior year is a critical time to work on the personal statement, which tends to be one of the most time consuming elements of the application process as it requires lengthy brainstorming, drafting, and editing. Supplemental essay prompts for specific schools are generally released in August, so students should plan to devote the remainder of their summer and fall to completing those essays. Finally, with focus and dedication, students can complete the activities list in one to two weeks, but they should devote concerted attention to the activities list like all the other elements of their application and be sure not to save it until the last minute.

While every student is different and will need to assemble their own timeline, the college admissions process is a demanding one—particularly for students determined to gain admission to the most elite universities in the country. Students should begin preparing early in order to give themselves some leeway and submit applications that they are truly proud of.

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How to apply to an Evening & Weekend MBA

Tell your story in the Kellogg Evening Weekend MBA application

Our application process is designed to give us a sense of who you are, what drives you, and why you think the Kellogg Evening & Weekend MBA Program is a good fit for you. Take a look at the sections below so you can become familiar with what is required for the part-time MBA application. You’ll find information and key resources below to help you prepare, navigate and successfully complete your application.

Preparing to apply

Evaluation and assessment.

When we evaluate our applicants, a few qualities really stand out to us, including the ability to push past comfort zones and question the norm. These qualities help us understand if an applicant is ready to seize all of the opportunities that come with joining Kellogg.

The committee assesses your:

Application responses
Transcripts
Academic readiness and test scores
Letters of recommendation
Interview report

Professional experience

The committee also values professional experience, including military service, that has provided a breadth and depth of skills and experiences to serve as a foundation for the MBA classroom. We look for people who can motivate a team to drive impact and are eager to dive in and collaborate with an engaged, ambitious community of peers.

There is no “one-size-fits-all” when it comes to business, so why should your MBA be any different? When you start your application, choose between the Evening or Weekend schedule, and decide if you want to follow a Traditional or Accelerated pace to earn your degree.

Curious to see if you qualify for the Accelerated Option ahead of time? Complete this form and our team will confirm your eligibility within a week.

The Evening & Weekend MBA program also offers an Emerging Leaders opportunity for high-achieving young professionals with less than three years of work experience. This fully integrated MBA experience lets motivated, rising stars earn an MBA earlier in their careers while they continue to build upon their work experience.

Application tips: Evening & Weekend MBA program

Alyssa Jackson, director of admissions for the Evening & Weekend MBA Program, takes you through our application process and provides tips and insights on how to make your application shine.

Learn about the Evening & Weekend experience

Why Chicago?
Career or family? Both can be true with a part-time MBA
Long-distance commuting
To apply, submit your responses to the application form, essays, transcripts, test scores, letters of recommendation and resume. The admissions team will consider each of those items, along with your professional experience and interview report. Collect these application requirements ahead of time to ensure a smooth process.

Writing your application

The most important thing you can do during this process is to be your authentic self. We can’t stress enough that there are no “right” or “wrong” answers. Rather, we encourage you to tell your story as authentically and honestly as possible, because we truly want to get to know you and the experiences that helped shaped you as a person, student and employee.

The resume or CV you submit as part of your application should be slightly different than the one you would typically use for a job interview. You’ll want it to translate your professional background and accomplishments to a broader audience, since it will be reviewed by an admissions committee of people with different backgrounds. There is no specific format or length required.

Along with your resume or CV, we ask that you fill out the employment section of the application. Although it may seem repetitive, this gives you the opportunity to go into greater detail about your career achievements and history, including key transitions between jobs and any promotions you’ve been awarded. Make sure to double-check the accuracy of information in this section.

We also ask you to include your short-term and long-term career goals in your application. It’s possible for your goals to change as your career journey unfolds, but we want to see that your goals have been thought through and make sense for an MBA.

To ensure you have built the most effective resume, you can schedule a resume review with one of our team members.

Part of your history includes your educational background. You must have completed an undergraduate degree at an accredited U.S. college or university, or its equivalent in another country, before you can apply to Kellogg.

On your application, you will list all colleges, universities and programs you have attended or are currently attending and provide a transcript. You do not need to list study abroad programs or transfer institutions as long as all transfer courses and grades are reflected on your transcript.

For the initial application process, our admissions committee can review the uploaded copy of transcripts from institutions in the United States. Once admitted, we require that official transcripts from each institution attended be sent directly to our office from the institution.

International Transcripts: If you have transcripts from an institution outside the United States, you must have it evaluated on a course-by-course basis by a member of the National Association of Credential Evaluation Services (NACES) in order to submit your application. The course-by-course evaluation will serve as the official transcripts for studies completed outside the United States. Visit naces.org/members for a list of all university approved agencies.

Official electronic transcripts can be requested from the Institution and emailed to: eveningweekendmba

Mail official sealed transcripts to: Kellogg School of Management Evening & Weekend MBA Program 340 E. Superior St., 2M Chicago, IL 60611

All records must show your name, the name of the institution, enrollment dates, courses taken, units of credit, marks or ratings in each subject, and rank in the total class or group (if available).

Kellogg accepts GMAT, GRE, EA, MCAT and LSAT test scores for the Evening & Weekend part-time program. If you graduated with an undergraduate GPA of 3.4 or greater with a degree in business, economics or STEM-related major from an accredited institution, you are eligible to apply without a test score. Graduates from Northwestern University’s undergraduate programs are eligible to apply without a test score, regardless of degree.

Meeting test score requirements for optional submission does not guarantee admission to Kellogg. Instructions on how to apply with or without a test score can be found in the application for admission.

You can request official GMAT and EA score reports to be sent to Kellogg through www.mba.com by using code 6WZ-3J-66.

To submit official GRE score reports, please use the code 7921.

GMAT, EA and GRE scores expire after five years, so it’s important to submit your completed application before the expiration date.

If you’ve taken either test more than once, we strongly encourage you to submit all scores. Retesting demonstrates your commitment, work ethic and ability to advance. We will only record the highest score.

The essays are your opportunity to talk directly to the admissions committee and tell your story. We encourage you to think about the information you are sharing in your two essays and to make sure they share a balanced view of who you are as an applicant. Professional or personal examples are welcomed inclusions.

Question 1 (450 words)

Kellogg Leaders are primed to tackle today’s pressing concerns everywhere, from the boardroom to their neighborhoods. Tell us about a time in your life when you’ve needed a combination of skills to solve a problem or overcome a challenge. Which skills did you use? What did you accomplish?

Question 2 (450 words)

At Kellogg, our values are based on research that concludes that organizations comprised of leaders with varied backgrounds and perspectives outperform homogeneous ones. How do you believe your personal and professional experiences to date will help to enrich the Kellogg community?

Additional information: If needed, use this section to briefly describe any extenuating circumstances in your application (e.g., unexplained gaps in work experience, choice of recommenders, inconsistent or questionable academic performance, etc.).

Kellogg asks for two letters of recommendation. We’ve found that this gives us more insight into who you are as an employee and a leader. One letter should come from your current supervisor or manager. The second letter should come from someone who can evaluate your professional performance and your managerial/leadership potential (e.g., former supervisor, previous employer, client). Additional letters of support are neither required nor encouraged.

All letters should be submitted via the online application. They must address the following questions:

Kellogg has a diverse student body and values students who are inclusive and encouraging of others with differing perspectives and backgrounds. Please tell us about a time when you witnessed the candidate living these values.
How does the candidate’s performance compare to those of other well-qualified individuals in similar roles? Please provide specific examples.
Describe the most important piece of constructive feedback you have given the candidate. Please detail the circumstances and the applicant’s response.
Is there anything else you would like us to know? (optional)

*Please note: as long as your online application is submitted by the posted deadline, recommenders may submit their letters up to two weeks after the application deadline. However, formal application review cannot begin until all required materials have been received so please encourage them to submit as soon as possible.

The application fee is $185, which can be submitted via credit card with your application. We cannot accept payments sent directly to us through mail or wire transfer.

Fee waivers are granted to:

Active duty U.S. military applicants or U.S. military veterans who have been on active duty within three years of applying
Candidates employed by Teach For America, AmeriCorps or the Peace Corps within the past three years
Forte MBA Launch, JumpStart Network, Posse Scholar, Reaching Out MBA (ROMBA) and Riordan Program members, fellows and alumni. Those who request an application fee waiver at the time of submitting their applications will be prompted to provide supporting documentation for review.

Active duty U.S. military or U.S. military veterans, Teach For America, AmeriCorps and Peace Corps applicants: If you qualify for a fee waiver, send a formal request to eveningweekendmba before you submit your application. Provide supporting evidence of your current employment or military status. Military applicants should submit either a pay stub or letter from a commanding officer to verify active duty status. For military veterans who have completed service within the last three years, please submit a copy of Form DD-214.

Please note that all application fees are non-refundable.

After you submit

You’ve invested time, energy and resources into completing your Kellogg application, so no doubt you’ll want confirmation that your application was received. And we want you to have that peace of mind, too! So, once you submit your application, you can log back in at any time to view the status and double-check that all sections were successfully completed. Most applicants can expect to receive a decision within six to eight weeks of submitting their application.

The interview provides an opportunity for you to learn more about our community. It also allows the admissions committee to further evaluate your interpersonal and communication skills, career focus and motivations for the Kellogg MBA. We strive to interview as many candidates as possible.

Virtual interviews

All interviews are currently virtual; in the application, you will provide your location so we are aware of your time zone. Within a week of submitting your application, you will receive an email about how to schedule an interview.

Interview waiver

Due to the high demand for interviews and limited availability of interviewers, you may receive an interview waiver. If your interview is waived, the admissions committee may contact you if further information is needed to make a decision on your candidacy.

Interview tips

Application dates and deadlines.

Application cycles

Application deadlines

Decision released

Most applicants can expect to receive a decision 6-8 weeks after applying.

Questions? We’re here to help.

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COMMENTS

Kellogg Application tips: Written and video essays
Please note, video essays are due 96 hours after the application deadline. Learn more . At Kellogg, we believe in a holistic approach to the application process. We look at all areas of a candidate's application. For us, this is much more than a test score, essay or job title. All applicants have unique strengths and attributes.
Northwestern Kellogg Essay Examples & Tips, 2023-2024
July 19, 2023. Jeremy Shinewald. Applicants to the Kellogg School of Management at Northwestern University must provide two required written essays. The first deals with an experience in which the candidate applied certain skills to successfully manage an obstacle, while the second focuses on the applicant's unique abilities and experiences ...
Tuesday Tips: Kellogg MBA Essay Tips 2023-2024
If you are getting ready to apply to Northwestern University's Kellogg School of Management this year, these Kellogg MBA essay tips will help you prepare to knock it out of the park. The Kellogg School is a close-knit community that values a diverse community and philanthropy. Our insiders tell us that candidates who show the right ...
Kellogg MBA Essay Advice & Application Deadlines: 2023-2024
Read Personal MBA Coach's Top Tips For Tackling Kellogg's MBA Essays Below! Kellogg MBA Essay 1: Kellogg Leaders are primed to tackle today's pressing concerns everywhere, from the boardroom to their neighborhoods. Tell us about a time in your life where you've needed a combination of skills to solve a problem or overcome a challenge.
2023-2024 Kellogg MBA Essay Analysis and Tips
Unlocking Your Kellogg MBA Dream: Expert Tips for Crafting Stellar Essays! Learn how to tackle Kellogg's MBA essay prompts, showcasing your leadership and values with real-life examples. Get insights on acing your Kellogg MBA admissions with our comprehensive analysis and practical tips. Dive into the art of creating value and embracing meaningful values in your application essays. Read on to ...
Kellogg MBA Essays: Strategy & Tips
Kellogg MBA Essays: Strategy & Tips. Kellogg Northwestern updated the two required essays in its 2023-2024 application in significant ways, but as in the past, the essays explore applicant's approach to leadership and their value system. Kellogg also asks you to introduce yourself and "show us the person behind those carefully crafted words ...
Tips for Your Northwestern Kellogg Application Essays
Northwestern Kellogg Application Essay Tips, 2023-2024. R1 Deadline: September 13, 2023. R2 Deadline: January 10, 2024. R3 Deadline: April 3, 2024. Kellogg's essays for the upcoming admissions season represent a fresh update and yet remain consistent with the school's philosophy of valuing collaborative leadership.
Kellogg MBA Essays for 2022-2023: Strategy & Tips
Kellogg Northwestern released its application deadlines for the Class of 2025 (round one is Sept. 14, 2022), affirming that the Kellogg MBA essays remain unchanged. Kellogg's three video essay prompts are also the same as last year (view our related blog on Kellogg MBA Video Essays). The key to delivering a series of standout essays.
How to write Kellogg MBA essays for 2023 intake
Kellogg MBA Application Essays 2022-2023. There are 2 compulsory essays for the 2023 admissions of Kellogg MBA program. Here are the Kellogg MBA essay topics for the 2023 intake: Kellogg's purpose is to educate, equip and inspire leaders who create lasting value. Provide a recent example where you have demonstrated leadership and created value.
Kellogg MBA Essays: Tips for 2023-2024
The Behavioral Essay. To make it simple: the behavioral essay is meant to show the Kellogg admissions team that you have developed some sort of leadership skills, what your values are as a leader, and how you are going to most benefit from their development programs. The admissions committee is looking for applicants that are self-reflective.
How to Nail Your Kellogg MBA Application Essays
The essay portion of the Kellogg MBA application is unique because it comes in two parts: a written essay and a video essay portion. The written essays are due along with the application while the video essays are due 96 hours after the application deadline. Once the application and fee have been uploaded, a link will appear on the application ...
Kellogg MBA Essay Tips and Deadlines [2022
Application essay tips; Application deadlines; Class profile; Kellogg MBA application. Kellogg is unique in that we ask you to complete written essays as part of the application and provide the opportunity for you to record a short video. They are your chance to tell us why you think Kellogg is the right place for you.
Kellogg MBA Essay Tips and Deadlines [2023
Kellogg application essay tips; Kellogg application deadlines; Kellogg class profile; Kellogg application essay tips. Kellogg is unique in that we ask you to complete written essays as part of the application as well as video essays. This is your chance to tell us why you think Kellogg is the right place for you.
Tuesday Tips: Kellogg MBA Essay Tips 2021-2022
See Stacy Blackman Consulting's Kellogg MBA essay tips below for each Full-Time MBA option Kellogg offers. Kellogg MBA Essay Tips for 2021-2022. The following two Kellogg MBA essays are required of all applicants: Essay One: Kellogg's purpose is to educate, equip and inspire brave leaders who create lasting value.
Kellogg application tips: Written and video essays
Each part of the application provides an opportunity for you to share what makes you unique. When you are submitting your written and video essays, consider examples that demonstrate who you are, what drives you and what you plan to achieve as a future Kellogg Leader. Written essays. The application will give you two short essay prompts:
Kellogg MBA Essay Questions & Analysis 2023-2024
You can also review essay topic analyses for other leading MBA programs as well as general Essay Tips to further aid you in developing your admissions essays. Northwestern / Kellogg MBA Essay Questions & Analysis 2023-2024. Let's take a closer look at each of the Kellogg MBA essay questions for 2023-2024.
Kellogg MBA Essay Questions
Kellogg MBA Essay Questions - Analysis and Tips for 2022 intake. For the 2023 MBA application season, the Kellogg MBA Essay questions focus on two attributes - Leadership and Values. The applicants are required to submit two written essays and one optional essay. Apart from the written essay, Kellogg also requires three short video essays ...
Kellogg MBA Essay Questions and Tips
P4: Forward-looking discussion of how these values have influenced your future career plans and desire to pursue a Kellogg MBA. Kellogg MBA Video Essay Tips. Kellogg has provided two of the three questions you will be asked and outlines the topic of the third prompt. Please introduce yourself to the admissions committee.
Kellogg Essay Examples
Kellogg Essay Samples. Kellogg's MBA essays reflect a holistic approach. Kellogg is looking for both strong academic potential as well as leadership and a track record of involvement. Depth or breadth are valued. The Kellogg essays are essential to showcasing fit. SBC has four former Kellogg Admissions Officers and multiple Kellogg MBA ...
Kellogg MBA Essay Questions and Tips
Structure Ideas. For Essay 1, we recommend a structure somewhat like this: P1: Brief intro that previews the story you will tell and the learnings you will share at the end. P2: Context / background info for your story. P3: Challenge you faced as part of the experience and how you overcame it.
Poets&Quants
The hardest part is starting. And after that, everything gets easier. Best of luck on your MBA adventures; we can't wait to read what you create. Stacy Blackman Consulting's Podcast, B-Schooled, is hosted by Erika Olson, Harvard MBA and Chandler Arnold, Stanford GSB MBA. B-Schooled now has more than a quarter million downloads and 200 ...
Want To Get Into The Ivy League? Here's How Long The ...
Studying & Taking Standardized Tests: 6 months-1.5 years. Typically, students will have completed the mathematics coursework needed to take the SAT and ACT by the spring of their sophomore year ...
Charting your MBA path: Helpful tips from the Class of 2024
Swetha Medapati '24 Two-Year MBA Program. "As they say, 'fear of missing out' (FOMO) is real. However, getting carried away by that usually results in you not getting the most out of the Kellogg experience. "Choose your priorities for each quarter — while ensuring to diversify them each time — and focus on them to make the most ...
How to Apply
Our application process is designed to give us a sense of who you are, what drives you, and why you think the Kellogg Evening & Weekend MBA Program is a good fit for you. Take a look at the sections below so you can become familiar with what is required for the part-time MBA application. You'll find information and key resources below to help ...

2023-2024 Kellogg MBA Essay Analysis and Tips

Kellogg MBA essays for the 2024 admissions

Essay 1 Analysis

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Tips to write Essay 2 effectively

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Northwestern Kellogg Application Essay Tips, 2023-2024

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Kellogg MBA Essay Tips and Deadlines [2023 – 2024], Class Profile

Kellogg application essay tips

Question 1 (450 words)

Question 2 (450 words)

Reapplicant Essay

Video essays

Kellogg MBA Essay Questions – Analysis and Tips for 2022 intake

Kellogg MBA Essay Question 1

Kellogg MBA Essay Question 2