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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

  • Whether you need to deliver any demonstrations
  • How  knowledgeable the audience  already is on the given subject
  • How much interaction you want from the audience
  • Any time constraints there are for your talk
  • What setting you are in
  • Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

  • What is your presentation’s aim?
  • Who are the audience?
  • What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

Good presentation structure is important for a presentation

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

  • Introduce your general topic
  • Explain your topic area
  • State the issues/challenges in this area you will be exploring
  • State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
  • Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
  • Show a preview of the organisation of your presentation

In this section also explain:

  • The length of the talk.
  • Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
  • If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

  • Main points should be addressed one by one with supporting evidence and examples.
  • Before moving on to the next point you should provide a mini-summary.
  • Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
  • Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

  • Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
  • Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
  • Summarise the main points, including their implications and conclusions
  • Indicate what is next/a call to action/a thought-provoking takeaway
  • Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Questions being asked after a presentation

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:


Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

  • Explain why the product is valuable.
  • Describe why the product is necessary.
  • Explain what problems it can solve for the audience.
  • Demonstrate the product  to support what you’ve been saying.
  • Make suggestions of other things it can do to make the audience curious.


This structure is particularly useful in persuading the audience.

  • Briefly frame the issue.
  • Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
  • Provide the solution and explain why this would also help the audience.
  • Call to action – something you want the audience to do which is straightforward and pertinent to the solution.


As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

  • Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

  • Go into the issue in detail showing why it’s such a problem – use logos and pathos.
  • Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
  • After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.


When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

  • Now that you’re aware of the overview, let’s begin with…
  • First, let’s begin with…
  • I will first cover…
  • My first point covers…
  • To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

  • In the same way…
  • Likewise…
  • Equally…
  • This is similar to…
  • Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

  • What part of the presentation you covered – “In the first part of this speech we’ve covered…”
  • What the key points were – “Precisely how…”
  • How this links in with the overall presentation – “So that’s the context…”
  • What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

  • Start your introduction by standing in the centre of the stage.
  • For your first point you stand on the left side of the stage.
  • You discuss your second point from the centre again.
  • You stand on the right side of the stage for your third point.
  • The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

  • An intro slide outlining your ideas
  • A  summary slide  with core points to remember
  • High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

  • Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
  • A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
  • Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
  • Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

  • There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
  • The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
  • The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

  • 7 design tips for effective, beautiful PowerPoint presentations
  • 11 design tips for beautiful presentations
  • 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

  • Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
  • Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
  • Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
  • The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

Blog > How to structure a good PowerPoint Presentation

How to structure a good PowerPoint Presentation

08.09.21   •  #powerpoint #tips.

When creating presentations, it is particularly important that they are well organized and have a consistent structure.

A logical structure helps the audience to follow you and to remember the core information as best as possible. It is also important for the presenter, as a good presentation structure helps to keep calm, to stay on the topic and to avoid awkward pauses.

But what does such a structure actually look like? Here we show you how to best organize your presentation and what a good structure looks like.

Plan your presentation

Before you start creating your presentation, you should always brainstorm. Think about the topic and write all your ideas down. Then think about the message you want to communicate, what your goal is and what you want your audience to remember at the end.

Think about who your audience is so that you can address them in the best possible way. One possibility is to start your presentation with a few polls to get to know your audience better. Based on the results, you can then adapt your presentation a little. Use the poll function of SlideLizard and have all the answers at a glance. SlideLizard makes it possible to integrate the polls directly into your PowerPoint presentation which helps you to avoid annoying switching between presentation and interaction tool. You can keep an eye on the results while the votes come in and then decide whether you want to share them or not.

Ask your audience questions with SlideLizard

  • an informative
  • an entertaining
  • an inspiring
  • or a persuasive presentation?

Typical Presentation Structure

The basic structure of a presentation is actually always the same and should consist of:


Structure of a good presentation including introduction, main part and conclusion

Make sure that the structure of your presentation is not too complicated. The simpler it is, the better the audience can follow.

Personal Introduction

It is best to start your presentation by briefly introducing yourself which helps to build a connection with your audience right away.

Introduce the topic

Then introduce the topic, state the purpose of the presentation and provide a brief outline of the main points you will be addressing.

Mention the length

In the introduction, mention the approximate length of the talk and then also make sure you stick to it.

The introduction should be no longer than two slides and provide a good overview of the topic.

Icebreaker Polls

According to studies, people in the audience only have an average attention span of 10 minutes, which is why it is important to increase their attention right at the beginning and to arouse the audience's interest. You could make a good start with a few icebreaker polls for example. They lighten the mood right at the beginning and you can secure your audience's attention from the start.

For example, you could use SlideLizard to have all the answers at a glance and share them with your audience. In addition, the audience can try out how the polls work and already know how it works if you include more polls in the main part.

Icebreaker polls with SlideLizard

Get to know your audience

As mentioned earlier, it is always useful to think about who your audience actually is. Ask them questions at the beginning about how well they already know the topic of your presentation. Use SlideLizard for this so that you have a clear overview about the answers. You can use both single- and multiple-choice questions or also open questions and display their results as a WordCloud in your presentation, for example.

Include a quote

To make the beginning (or the end) of your presentation more exciting, it is always a good idea to include a quote. We have selected some powerful quotes for PowerPoint presentations for you.

Present your topic

The main part of a presentation should explain the topic well, state facts, justify them and give examples. Keep all the promises you made earlier in the introduction.

Length and Structure

The main part should make up about 70% of the presentation and also include a clear structure. Explain your ideas in detail and build them up logically. It should be organized chronologically, by priority or by topic. There should be a smooth transition between the individual issues. However, it is also important to use phrases that make it clear that a new topic is starting. We have listed some useful phrases for presentations here.

Visualize data and statistics and show pictures to underline facts. If you are still looking for good images, we have selected 5 sources of free images for you here.

Focus on the essentials

Focus on what is most important and summarize a bit. You don't have to say everything about a topic because your audience won’t remember everything either. Avoid complicated sentence structure, because if the audience does not understand something, they will not be able to read it again.

Make your presentation interactive

Make your presentation interactive to keep the attention of your audience. Use SlideLizard to include polls in your presentation, where your audience can vote directly from their smartphone and discuss the answers as soon as you received all votes. Here you can also find more tips for increasing audience engagement.

Make your presentation interactive by using SlideLizard

Repeat the main points

The conclusion should contain a summary of the most important key points. Repeat the main points you have made, summarize what the audience should have learned and explain how the new information can help in the future.

Include a Q&A part

Include a Q&A part at the end to make sure you don't leave any questions open. It's a good idea to use tools like SlideLizard for it. Your audience can ask anonymous questions and if there is not enough time, you can give them the answers afterwards. You can read more about the right way to do a question slide in PowerPoint here.

Get Feedback

It is also important to get feedback on your presentation at the end to keep improving. With SlideLizard you can ask your audience for anonymous feedback through star ratings, number ratings or open texts directly after your presentation. You can then export the responses and analyse them later in Excel.

Feedback function of SlideLizard

Presentation style

Depending on the type of presentation you give, the structure will always be slightly different. We have selected a few different presentation styles and their structure for you.

Short Presentation

Short presentation

If you are one of many presenters on the day, you will only have a very limited time to present your idea and to convince your audience. It is very important to stand out with your presentation.

So you need to summarize your ideas as briefly as possible and probably should not need more than 3-5 slides.

Problem Solving Presentation

Problem Solving Presentation

Start your presentation by explaining a problem and giving a short overview of it.

Then go into the problem a little more, providing both intellectual and emotional arguments for the seriousness of the problem. You should spend about the first 25% of your presentation on the problem.

After that, you should spend about 50% of your presentation proposing a solution and explaining it in detail.

In the last 25%, describe what benefits this solution will bring to your audience and ask them to take a simple but relevant action that relates to the problem being discussed.

Tell a Story

Tell a story

A great way to build an emotional connection with the audience is to structure a presentation like a story.

In the introduction, introduce a character who has to deal with a conflict. In the main part, tell how he tries to solve his problem but fails again and again. In the end, he manages to find a solution and wins.

Stories have the power to win customers, align colleagues and motivate employees. They’re the most compelling platform we have for managing imaginations. - Nancy Duarte / HBR Guide to Persuasive Presentations

Make a demonstration

Make a demonstration

Use the demonstration structure to show how a product works. First talk about a need or a problem that has to be solved.

Then explain how the product will help solve the problem and try to convince your audience of the need for your product.

Spend the end clarifying where and when the product can be purchased.

Chronological structure

Chronological structure of a presentation

When you have something historical to tell, it is always good to use a chronological structure. You always have to ask yourself what happens next.

To make it more interesting and exciting, it is a good idea to start by telling the end of something and after that you explain how you got there. This way you make the audience curious and you can gain their attention faster.

Nancy Duarte TED Talk

Nancy Duarte is a speaker and presentation design expert. She gives speeches all over the world, trying to improve the power of public presentations.

In her famous TED Talk "The Secret Structure of Great Talks" she dissects famous speeches such as Steve Jobs' iPhone launch speech and Martin Luther King's "I have a dream" speech. In doing so, she found out that each presentation is made up of 4 parts:

  • What could be
  • A moment to remember
  • Promise of “New Bliss”

Related articles

About the author.

presentation layout structure

Helena Reitinger

Helena supports the SlideLizard team in marketing and design. She loves to express her creativity in texts and graphics.

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The big SlideLizard presentation glossary

Hybrid event.

When an event consist of both virtual and in-person parts, this is called a hybrid event. This type of event is popular as it combines the benefits of both online and live events.

Slide transitions

Slide transitions are visual effects which appear in PowerPoint when one slide moves to the next. There are many different transitions, like for example fade and dissolve.

Tutorials are videos with instructions that show how for example a product or a software works.


Microlearning means learning in small quantities. It is especially used in E-Learning.

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Presentation design guide: tips, examples, and templates

Get your team on prezi – watch this on demand video.

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Anete Ezera January 09, 2023

Presentation design defines how your content will be received and remembered. It’s responsible for that crucial first impression and sets the tone for your presentation before you’ve even introduced the topic. It’s also what holds your presentation together and guides the viewer through it. That’s why visually appealing, easily understandable, and memorable presentation design is what you should be striving for. But how can you create a visually striking presentation without an eye for design? Creating a visually appealing presentation can be challenging without prior knowledge of design or helpful tools. 

With this presentation design guide accompanied by Prezi presentation examples and templates, you’ll have no problem creating stunning and impactful presentations that will wow your audience.

In this guide, we’ll start by looking at the basics of presentation design. We’ll provide a simple guide on creating a presentation from scratch, as well as offer helpful tips for different presentation types. In addition, you’ll discover how to organize information into a logical order and present it in a way that resonates with listeners. Finally, we’ll share tips and tricks to create an eye-catching presentation, and showcase some great presentation examples and templates you can get inspired by!

With our comprehensive introduction to designing presentations, you will be able to develop an engaging and professional presentation that gets results!

a man working on his laptop

What is presentation design?

Presentation design encompasses a variety of elements that make up the overall feel and look of the presentation. It’s a combination of certain elements, like text, font, color, background, imagery, and animations. 

Presentation design focuses on finding ways to make the presentation more visually appealing and easy to process, as it is often an important tool for communicating a message. It involves using design principles like color, hierarchy, white space, contrast, and visual flow to create an effective communication piece.

Creating an effective presentation design is important for delivering your message efficiently and leaving a memorable impact on your audience. Most of all, you want your presentation design to support your topic and make it easier to understand and digest. A great presentation design guides the viewer through your presentation and highlights the most essential aspects of it. 

If you’re interested in learning more about presentation design and its best practices , watch the following video and get practical insights on designing your next presentation:

Types of presentations

When creating a presentation design, you have to keep in mind several types of presentations that shape the initial design you want to have. Depending on the type of presentation you have, you’ll want to match it with a fitting presentation design.

1. Informative

An informative presentation provides the audience with facts and data in order to educate them on a certain subject matter. This could be done through visual aids such as graphs, diagrams, and charts. In an informative presentation, you want to highlight data visualizations and make them more engaging with interactive features or animations. On Prezi Design, you can create different engaging data visualizations from line charts to interactive maps to showcase your data.

2. Instructive

Instructive presentations teach the audience something new. Whether it’s about science, business strategies, or culture, this type of presentation is meant to help people gain knowledge and understand a topic better. 

With a focus on transmitting knowledge, your presentation design should incorporate a variety of visuals and easy-to-understand data visualizations. Most people are visual learners, so you’ll benefit from swapping text-based slides for more visually rich content.

presentation design guide to design presentations

3. Motivational

Motivational presentations try to inspire the audience by giving examples of successful projects, stories, or experiences. This type of presentation is often used in marketing or promotional events because it seeks to get the audience inspired and engaged with a product or service. That’s why the presentation design needs to capture and hold the attention of your audience using a variety of animations and visuals. Go beyond plain images – include videos for a more immersive experience.

4. Persuasive

Persuasive presentations are designed to sway an audience with arguments that lead to an actionable decision (i.e., buy the product). Audiences learn facts and figures relevant to the point being made and explore possible solutions based on evidence provided during the speech or presentation.

In a persuasive presentation design, you need to capture your audience’s attention right away with compelling statistics wrapped up in interactive and engaging data visualizations. Also, the design needs to look and feel dynamic with smooth transitions and fitting visuals, like images, stickers, and GIFs.

persuasive presentation design

How to design a presentation

When you first open a blank presentation page, you might need some inspiration to start creating your design. For this reason, we created a simple guide that’ll help you make your own presentation from scratch without headaches.

1. Opt for a motion-based presentation

You can make an outstanding presentation using Prezi Present, a software program that lets you create interactive presentations that capture your viewer’s attention. Prezi’s zooming feature allows you to add movement to your presentation and create smooth transitions. Prezi’s non-linear format allows you to jump between topics instead of flipping through slides, so your presentation feels more like a conversation than a speech. A motion-based presentation will elevate your content and ideas, and make it a much more engaging viewing experience for your audience.

Watch this video to learn how to make a Prezi presentation:

2. Create a structure & start writing content

Confidence is key in presenting. You can feel more confident going into your presentation if you structure your thoughts and plan what you will say. To do that, first, choose the purpose of your presentation before you structure it. There are four main types of presentations: informative, instructive, motivational, and persuasive. Think about the end goal of your presentation – what do you want your audience to do when you finish your presentation – and structure it accordingly.

Next, start writing the content of your presentation (script). We recommend using a storytelling framework, which will enable you to present a conflict and show what could be possible. In addition to creating compelling narratives for persuasive presentations, this framework is also effective for other types of presentations.

Tip: Keep your audience in mind. If you’re presenting a data-driven report to someone new to the field or from a different department, don’t use a lot of technical jargon if you don’t know their knowledge base and/or point of view.

3. Research & analyze 

Knowing your topic inside and out will make you feel more confident going into your presentation. That’s why it’s important to take the time to understand your topic fully. In return, you’ll be able to answer questions on the fly and get yourself back on track even if you forget what you were going to say when presenting. In case you have extra time at the end of your presentation, you can also provide more information for your audience and really showcase your expertise. For comprehensive research, turn to the internet, and library, and reach out to experts if possible.

woman doing an online research

4. Get to design

Keeping your audience engaged and interested in your topic depends on the design of your presentation.

Now that you’ve done your research and have a proper presentation structure in place, it’s time to visualize it.

4.1. Presentation design layout

What you want to do is use your presentation structure as a presentation design layout. Apply the structure to how you want to tell your story, and think about how each point will lead to the next one. Now you can either choose to use one of Prezi’s pre-designed templates that resemble your presentation structure the most or start to add topics on your canvas as you go. 

Tip: When adding content, visualize the relation between topics by using visual hierarchy – hide smaller topics within larger themes or use the zooming feature to zoom in and out of supplementary topics or details that connect to the larger story you’re telling.

4.2. Color scheme

Now it’s time to choose your color scheme to give a certain look and feel to your presentation. Make sure to use contrasting colors to clearly separate text from the background, and use a maximum of 2 to 3 dominating colors to avoid an overwhelming design.

4.2. Content (visuals + text)

Add content that you want to highlight in your presentation. Select from a wide range of images, stickers, GIFs, videos, data visualizations, and more from the content library, or upload your own. To provide more context, add short-format text, like bullet points or headlines that spotlight the major themes, topics, and ideas in your presentation. 

Also, here you’ll want to have a final decision on your font choice. Select a font that’s easy to read and goes well with your brand and topic.

Tip: Be careful not to turn your presentation into a script. Only display text that holds significant value – expand on the ideas when presenting. 

presentation design tips

4.3. Transitions

Last but not least, bring your presentation design to life by adding smooth, attractive, and engaging transitions that take the viewer from one topic to another without disrupting the narrative. 

On Prezi, you can choose from a range of transitions that take you into the story world and provide an immersive presentation experience for your audience. 

For more practical tips read our article on how to make a presentation . 

Presentation design tips

When it comes to presentations, design is key. A well-designed presentation can communicate your ideas clearly and engage your audience, while a poorly designed one can do the opposite.

To ensure your presentation is designed for success, note the following presentation design tips that’ll help you design better presentations that wow your audience.

women working on her laprop

1. Keep it simple

Too many elements on a slide can be overwhelming and distract from your message. While you want your content to be visually compelling, don’t let the design of the presentation get in the way of communicating your ideas. Design elements need to elevate your message instead of overshadowing it. 

2. Use contrasting text colors

Draw attention to important points with contrasted text colors. Instead of using bold or italics, use a contrasting color in your chosen palette to emphasize the text.

3. Be clear and concise. 

Avoid writing long paragraphs that are difficult to read. Limit paragraphs and sections of text for optimum readability.

4. Make sure your slide deck is visually appealing

Use high-quality images and graphics, and limit the use of text to only the most important information. For engaging and diverse visuals, go to Prezi’s content library and discover a wide range of stock images, GIFs, stickers, and more.

5. Pay attention to detail

Small details like font choice and alignments can make a big difference in how professional and polished your presentation looks. Make sure to pay attention to image and text size, image alignment with text, font choice, background color, and more details that create the overall look of your presentation.

6. Use templates sparingly

While templates can be helpful in creating a consistent look for your slides, overusing them can make your presentation look generic and boring. Use them for inspiration but don’t be afraid to mix things up with some custom designs as well. 

7. Design for clarity

Create a presentation layout that is easy to use and navigate, with clear labels and instructions. This is important for ensuring people can find the information they need quickly and easily if you end up sharing your presentation with others.

8. Opt for a conversational presentation design

Conversational presenting allows you to adjust your presentation on the fly to make it more relevant and engaging. Create a map-like arrangement that’ll encourage you to move through your presentation at your own pace. With a map-like design, each presentation will be customized to match different audiences’ needs. This can be helpful for people who have different levels of expertise or knowledge about the subject matter.

9. Be consistent 

Design consistency holds your presentation together and makes it easy to read and navigate. Create consistency by repeating colors, fonts, and design elements that clearly distinguish your presentation from others.

10. Have context in mind

A great presentation design is always dependent on the context. Your audience and objective influence everything from color scheme to fonts and use of imagery. Make sure to always have your audience in mind when designing your presentations.

For more presentation tips, read the Q&A with presentation design experts and get valuable insights on visual storytelling.

Presentation templates

Creating a presentation from scratch isn’t easy. Sometimes, it’s better to start with a template and dedicate your time to the presentation’s content. To make your life easier, here are 10 useful and stunning presentation templates that score in design and engagement. If you want to start creating with any of the following templates, simply go to our Prezi presentation template gallery , select your template, and start creating! Also, you can get inspired by the top Prezi presentations , curated by our editors. There you can discover presentation examples for a wide range of topics, and get motivated to create your own. 

Business meeting presentation

The work desk presentation templates have a simple and clean design, perfectly made for a team or business meeting. With all the topics visible from start, everyone will be on the same page about what you’re going to cover in the presentation. If you want, you can add or remove topics as well as edit the visuals and color scheme to match your needs.

Small business presentation

This template is great for an introductory meeting or pitch, where you have to summarize what you or your business does in a few, highly engaging slides. The interactive layout allows you to choose what topic bubble you’re going to select next, so instead of a one-way interaction, you can have a conversation and ask your audience what exactly they’re interested in knowing about your company.

Mindfulness at work presentation

How can you capture employees’ attention to explain important company values or practices? This engaging presentation template will help you do just that. With a wide range of impactful visuals, this presentation design helps you communicate your ideas more effectively. 

Business review template

Make your next quarterly business review memorable with this vibrant business presentation template. With eye-capturing visuals and an engaging layout, you’ll communicate important stats and hold everyone’s attention until the end.

History timeline template

With black-and-white sketches of the Colosseum in the background, this timeline template makes history come alive. The displayed time periods provide an overview that’ll help your audience to grasp the bigger picture. After, you can go into detail about each time frame and event.

Storytelling presentation template

Share stories about your business that make a lasting impact with this stunning, customizable presentation template. To showcase each story, use the zooming feature and choose to tell your stories in whatever order you want.

Design concept exploration template

Not all meetings happen in person nowadays. To keep that face-to-face interaction even when presenting online, choose from a variety of Prezi Video templates or simply import your already-existing Prezi template into Prezi Video for remote meetings. This professional-looking Prezi Video template helps you set the tone for your meeting, making your designs stand out. 

Employee perks and benefits video template

You can use the employee benefits video template to pitch potential job candidates the perks of working in your company. The Prezi Video template allows you to keep a face-to-face connection with potential job candidates while interviewing them remotely.

Sales plan presentation template

Using a clear metaphor that everyone can relate to, this football-inspired sales plan presentation template communicates a sense of team unity and strategy. You can customize this Prezi business presentation template with your brand colors and content.

Flashcard template

How can you engage students in an online classroom? This and many other Prezi Video templates will help you create interactive and highly engaging lessons. Using the flashcard template, you can quiz your students, review vocabulary, and gamify learning.

Great presentation design examples

If you’re still looking for more inspiration, check out the following Prezi presentations made by our creative users.

Social media presentation

This presentation is a great example of visual storytelling. The use of visual hierarchy and spatial relationships creates a unique viewing experience and makes it easier to understand how one topic or point is related to another. Also, images provide an engaging and visually appealing experience.

Leadership books presentation

Do you want to share your learnings? This interactive presentation offers great insights in an entertaining and visually compelling way. Instead of compiling leadership books in a slide-based presentation, the creator has illustrated each book and added a zooming feature that allows you to peek inside of each book’s content.

Remote workforce presentation

This is a visually rich and engaging presentation example that offers an interactive experience for the viewer. A noteworthy aspect of this presentation design is its color consistency and matching visual elements.

A presentation about the teenage brain 

Another great presentation design example that stands out with an engaging viewing experience. The zooming feature allows the user to dive into each topic and choose what subject to view first. It’s a great example of an educational presentation that holds the students’ attention with impactful visuals and compelling transitions.

Remote work policy presentation

This presentation design stands out with its visually rich content. It depicts exactly what the presentation is about and uses the illustrated window frames in the background image as topic placements. This type of presentation design simplifies complex concepts and makes it easier for the viewer to understand and digest the information.

Everyone can create visually-appealing presentations with the right tools and knowledge. With the presentation design tips, templates, and examples, you’re equipped to make your next presentation a success. If you’re new to Prezi, we encourage you to discover everything it has to offer. With this presentation design guide and Prezi, we hope you’ll get inspired to create meaningful, engaging, and memorable content for your audience!  

presentation layout structure

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Blog Beginner Guides

How To Make a Good Presentation [A Complete Guide]

By Krystle Wong , Jul 20, 2023

How to make a good presentation

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

presentation layout structure

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

presentation layout structure

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

presentation layout structure

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Peloton Pitch Deck - Conclusion

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

presentation layout structure

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

Venngage Real Time Collaboration

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

presentation layout structure

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

presentation layout structure

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

presentation layout structure

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

presentation layout structure

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!


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Article • 10 min read

How to Structure a Presentation

Choosing the best format for your audience.

By the Mind Tools Content Team

presentation layout structure

Have you ever sat through a rambling, disorganized presentation? If so, you probably found it hard to follow what the speaker was saying.

When presentations don't flow well, it's easy for audiences to get lost. This is why it's important to think carefully about the structure and organization of your presentation.

In this article, we'll explore some common structures that you can use next time you speak in front of other people.

The Importance of Structure

Without a defined structure, your audience may not be able to follow your presentation. When this happens, your opportunity is lost, the communication fails, and your reputation takes a hit. For example, if your aim is to persuade people, you'll want to use a different approach from the one you'd use if you wanted to demonstrate how a product works.

Many factors can influence your choice of structure, but the most important consideration is your presentation's purpose or goal. You need to identify what you want to achieve – do you want to inspire, motivate, inform, persuade, or entertain people?

Your audience's needs also affect the structure you choose. For example, those who are new to your topic need more background information than people with more expertise and experience. So, in this case, you'd want to choose an approach that gives you ample time to explain the context of your subject, as well as to reinforce your main points.

Structures to Consider

Below, we outline several structures that you can use to organize your presentation.

1. Open – Body – Conclusion

The Open – Body – Conclusion approach is one of the most practical structures you can use for presentations. (Click here to download a worksheet that helps you use it.)

People often call it the "tell 'em" approach, because you:

  • Tell audience members what you're going to tell them (introduction).
  • Tell them (body).
  • Tell them what you told them (conclusion).

This structure is simple, effective and easy to remember. Its repetitive nature allows you to reinforce your points, which helps others remember them. It is also flexible: you can adjust the introduction and body to persuade, motivate, educate, or entertain them.

One downside, however, is that repetition can quickly bore people. The approach is also "old hat" to many, which can cause them to lose interest. If you choose to use it, balance repetition with plenty of interesting facts, images, anecdotes, or stories to hold your audience's interest.

Let's look at each stage of the Open – Body – Conclusion structure in detail and discuss the elements that you need to include in each. We'll start with the body, rather than the introduction, because the rest of your presentation will be based on that.

The body of your presentation needs to contain your key points. You should present these in a logical order, so that your audience can follow them easily.

Keep in mind that the body should comprise a limited number of ideas: the more you try to include, the fewer people will remember. A good guide is to cover three to five main points, but no more.

When organizing your ideas, use the chunking principle to put the information into specific units. This will make the concepts easier to grasp, and help people remember what you have told them.

Make sure that you back up your main points with facts. Use good information-gathering strategies in your research, and consider citing the sources that you use. To add credibility to your presentation, consider using the following information to support your ideas:

  • Data, facts or statistics.
  • Images or diagrams.
  • Stories and examples.
  • Quotes or testimonials from experts or industry leaders.

Reliable sources will strengthen your credibility , and build trust with your audience.

Your opening, or introduction, has two main purposes: to grab your audience's attention, and to cover the key points that you intend to talk about.

Instead of telling people what you plan to say, you can use a different approach and explain why they are there. What will they learn from your presentation, and how will the content benefit them?

It's also important to get their attention right from the beginning. You can do this in several ways:

  • Tell a story.
  • Ask a rhetorical question.
  • Play a short video.
  • Make a strong or unexpected statement.
  • Challenge your audience.
  • Use a quotation or example.
  • Appeal to people's self-interest.
  • Request a specific action.
  • Use suspense.

If you plan to answer questions at the end of your presentation, it's a good idea to mention this in the introduction, so people don't interrupt you mid-flow.

Many presenters overlook the importance of a conclusion – but the statements you finish with are what many audience members will remember best.

With the "tell 'em" approach, your conclusion summarizes the main points in the body of your presentation. If you want people to take action, be specific about what you want them to do.

Think carefully about how you want them to feel once you've finished; your conclusion is a great opportunity to reinforce this. Why not inspire them with a great story, a quote or a compelling call to action?

2. The Sandwich Approach

The Sandwich Approach is a variation of the Open – Body – Conclusion structure. This three-part structure covers:

  • Advantages and/or benefits of your message or idea.
  • Risks and concerns.
  • How the benefits manage or eliminate those risks.

This approach is effective when you want to persuade audience members, or change their minds.

Having evidence to support your position is critical. However, factual data and reams of spreadsheets and charts are not highly persuasive. What people respond to is "vivid" evidence that brings your concept or argument to life.

To brush up on your persuasion skills, look at The Rhetorical Triangle . This tool asks you to consider your communication from three perspectives: those of the writer, the audience and the context. It's a method that builds credibility, and helps you ensure that your arguments are logical.

3. Monroe's Motivated Sequence

Monroe's Motivated Sequence is another good structure to use when you need to motivate or persuade. This sequence consists of five key steps:

  • Getting your audience's attention – Use an interesting "hook" or opening point, such as a shocking statistic. Be provocative and stimulating, not boring and unemotional.
  • Creating a need – Convince the audience there's a problem, explain how it affects them. Persuade them that things need to change.
  • Defining your solution – Explain what you think needs to be done.
  • Describing a detailed picture of success (or failure) – Give people a vision; something they can see, hear, taste, and touch.
  • Asking the audience to do something straight away – Get them involved right from the start. If you do this, it's then much easier to keep them engaged and active in your cause.

4. Demonstration Structure

Use a simple demonstration structure when you are unveiling a new product or service.

Start by explaining why the product or service is so good. What makes it special? What problem will it solve for people?

Next, demonstrate what it does. How you do this will depend on your product but, whatever you do, make sure it works! Bring any important points to the audience's attention and provide helpful tips, where appropriate. Show them the results, and finish by giving them useful information, a good understanding of your topic, and something to remember.

Don't get too wrapped up in the detail; remember to keep it simple. Your presentation will be more powerful and your audience will remember more if you highlight just a few of the most important features. This will whet their appetite, and leave them wanting to know more.

5. Opportunity, Benefits, Numbers Structure

The Opportunity, Benefits, Number (OBN) structure is useful when you face busy people who want to hear what you have to say in the shortest time possible.

To use this structure, give audience members a quick summary of the opportunity that they need to consider, and outline the benefits that they can expect. Then, show them the numbers that back up your claims. [1]

For example, imagine you are explaining why your company should implement a new performance management system. First, you might give some background on the proposal – for example, you want to drive a high-performance culture. Then, you could explain the benefits, such as improving organizational performance and profits. Finally, you could compare the cost of bringing the system in with the predicted return on investment, based on a similar system at another organization.

Presentations that lack a clear flow are confusing and ineffective. This is why it's important to pay careful attention when choosing the most appropriate structure.

Different structures fulfill different purposes. Before you begin, think about why you are giving your presentation. Do you want to inform, persuade, inspire, or entertain your audience?

The most common structure for presentations is Open – Body – Conclusion. This is often effective because it gives you the opportunity to repeat your key points a number of times. However, other structures can be more appropriate, depending on the circumstances, such as when you're trying to persuade an audience, demonstrate a product, or provide information in the most time-efficient way.

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[1] Martinuzzi, B. (2013). '11 Ways to Structure a Knockout Presentation,' from American Express OPEN Forum [online]. Available here . [Accessed 7 August 2014.]

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Slide Composition: Designing Effective PowerPoint Presentation Layouts

June 8, 2023 / Blog

presentation layout structure

PowerPoint presentations have become indispensable for communicating ideas in the boardroom, classroom, or conference hall. However, presenters struggle to captivate their audiences due to poorly designed slide layouts.

The art of slide composition plays a crucial role in conveying information effectively and engaging viewers.

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Let’s explore key principles and techniques for designing impactful PowerPoint presentation layouts.

Understanding Slide Composition

Slide composition refers to the arrangement and organization of visual and textual elements on a slide. It involves strategically placing content to guide the audience’s attention and facilitate comprehension.

Mastering the art of slide composition enables presenters to convey their message , enhance visual appeal, and maximize audience engagement effectively.

Planning Your Presentation

Before diving into slide composition, you should clearly understand your presentation’s purpose and goals.

Identify the main message you want to convey and outline the key points. Consider your target audience and adapt the layout accordingly. Then, structure your content logically to ensure seamless transitions between slides.

Choosing the Right Layout

When selecting a slide layout, consider each slide’s purpose and content. 

PowerPoint offers various layout options, including title slides, content slides, and section headers. For instance, a title slide can create a strong first impression, while a content slide allows for detailed information. Ensure chosen layout emphasizes the most critical elements and supports the overall message.

presentation layout structure

Using Visual Elements

Visual elements—such as images, graphs, and charts—can enhance understanding and engage your audience.

Choose relevant visuals that align with your content and add value to your message. Incorporate icons, symbols, or infographics to present complex ideas visually appealingly. Maintain consistency and alignment of visual elements throughout your slides to create a polished and professional look.

Optimizing Text and Typography

Effective slide composition involves using concise and impactful text.

Avoid overcrowding your slides with excessive information, as it can overwhelm your audience and dilute your message. Opt for legible fonts and appropriate font sizes to ensure readability. Consider using contrast and color to highlight key points and create visual interest.

Remember, simplicity is key to effective slide composition.

Utilizing White Space

White space or negative space is the empty area between elements on a slide. It plays a crucial role in slide composition by providing visual breathing room and enhancing overall aesthetics.

By balancing content with ample white space, you create a clean and uncluttered look, allowing your audience to focus on the most crucial information.

Utilize white space strategically to emphasize key elements and improve visual impact.

Ensuring Accessibility and Compatibility

Designing slides that are accessible to all audiences is vital.

Consider color blindness and readability when choosing color schemes and fonts. Ensure that your slides are compatible across different devices and presentation platforms. Test your presentation on various devices and adjust the layout if necessary to ensure a seamless viewing experience for everyone.

Designing effective PowerPoint presentation layouts requires a thoughtful approach to slide composition. Implement these tips in your next presentation and witness the transformation in your communication effectiveness. Remember, well-designed slides can elevate your message and leave a lasting impression on your audience.

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How to Structure a PowerPoint Presentation

presentation layout structure

Table of Contents

presentation layout structure

This is the main part of your presentation, which should keep the promises you made in the introduction. This is where you explain your topic and present all your information. 

Depending on the nature of your presentation, divide it into segments/points. Arrange your points in a logical order and then provide information to support each of them. There are many different ways to organize your key points, for example:

  • Number your points according to their priority (1, 2, 3, …)
  • Place the points in a time frame (past, present, future)
  • Use narration (tell a story from beginning to end)
  • Present the points with a problem-solution dynamic (state a problem, describe its impact, offer ways to solve the issue)

A good conclusion summarizes the key points you made or highlights what the audience should have learned. It clarifies the general purpose of your presentation and reinforces the reason for viewing it. Here are the slides you may want to include:

  • Summary. List what goals your audience have achieved, what knowledge they got, and how this information can help them in the future.
  • Conclusion. Here you can thank your audience for viewing the presentation.

Tips for Structuring a Presentation in PowerPoint

Now that you know which parts a typical presentation should consist of, let’s see how to structure it in PowerPoint. 

1. Combine slides into sections

When working with a large PowerPoint presentation (PPT), you can create sections that can be collapsed and expanded. This will help you keep presentation slides organized and facilitate navigation in editing mode. To do that, follow these steps:

Adding sections in PowerPoint

  • To shift a section, right-click on its name and use the Move Section Up and Move Section Down options.
  • To collapse or expand a certain section, click on the collapse icon to the left of the section name. You can also minimize and maximize all sections at once by right-clicking on the section name and choosing Collapse All or Expand All .

As well, you can access these settings by choosing Slide Sorter under the VIEW tab.

Slide Sorter in PowerPoint

This kind of segmentation is a great way to overview the logical flow of your slides all at once and see if there are any changes required. For example, you may decide to break one slide into two or three, or the other way around.

2. Use the Outline View

One other way to structure a PowerPoint presentation in the editing mode is to use Outline View . You can choose it from the VIEW tab.

Outline View in PowerPoint

This view doesn’t display sections, but it shows the title and main text of each slide, which can give you a quick overview of the presentation contents. Here you can go through the entire text and edit it instantly. You can also work with text (on the left) and slides (on the right) simultaneously, as the latter is shown on the right side of your screen.

Note that, to be displayed in an outline, text needs to be typed in a text placeholder, not a text box . A text placeholder is a box with the words “Click to add text” or “Click to add title”, and it appears when you choose a standard layout.

You can also use Outline View to promote bullet text to titles and the other way around. To do that, right-click on a relevant title or text and select the Promote or Demote options.

Promote and Demote options in PowerPoint

Be attentive about demoting a title, as this will delete the original slide and move its title and text to the adjacent slide.

PowerPoint only allows users to promote and demote text, not entire slides. Therefore, there’s no possibility to change the hierarchical order of slides.

3. Create a table of contents

All the aforementioned tips help you organize a presentation when formatting it. However, it’s crucial that your viewers can easily navigate through entire presentation too. One sure way to provide them with this opportunity is to create an interactive and structured table of contents.

Though there’s no native automatic outline in PowerPoint, it can be created manually:

Creating a table of contents in PowerPoint

  • Press Ctrl+A to select all the names, and Ctrl+C to copy them. 
  • Then Press Ctrl+V to paste the copied titles on the desired slide. In case there are too many titles and they don’t fit onto a single page, you can divide the table of contents into two columns or place it on two slides.

Creating a hyperlink in PowerPoint

You’ll need to repeat this procedure to link all the chapters to corresponding slides. For more information, read this step-by-step guide on how to add a hyperlink in PowerPoint .

Now all the chapters can be accessed from a single table of contents, which is very convenient. However, you will also need to link them back to that unifying page. You can do this by inserting an Action Button on every slide of your presentation in Slide Master mode:

Slide Master in PowerPoint

Now there is a single page from which all the other pages can be easily accessed. As well, it’s possible to go back to the table of contents at any time with the intuitive Home button.

Depending on the size of your presentation, the time it takes to create an interactive outline may vary, as you will need to add hyperlinks to every chapter manually. Be aware that if you rename a slide or simply delete it, these changes will not be automatically registered in the table of contents. For example, if you delete a slide, its title will still be displayed in the table of contents, but clicking on it won’t lead the viewer to another point in the presentation.

This is what our sample presentation looks like:

presentation layout structure

A Better Way to Structure a PowerPoint Presentation

Creating a table of contents manually might be fine for a small presentation, but if you have 122 slides, it would require too much time and energy to do so. That’s why, instead of manually creating a table of contents, we took advantage of iSpring Suite and simply enabled the automatic outline.  

iSpring Suite

Fully-stocked eLearning authoring toolkit for PowerPoint. No training required to start!

presentation layout structure

Note: iSpring Suite turns slides into HTML5 format, so your audience can view them online, right in their browsers. 

presentation layout structure

As you can see, the new presentation has a pop-up outline and a navigation panel, which make it possible to move to any slide at any time without leaving the slide show mode. 

How to set up navigation

To create navigation in your presentation, follow these simple steps:

  • Get a free trial of iSpring Suite.

Slide Properties in iSpring Suite

  • When you’ve configured the Slide Properties settings, click on Save & Close in the upper-left corner.

How to configure an outline

Whereas PowerPoint requires the outline to be designed manually, iSpring Suite has already prepared it for you. At the same time, you don’t have to stick with the standard outline template, as you can easily customize the player’s final look and feel:

Publishing a presentation in iSpring Suite

We recommend leaving Enable Search marked, as this will allow viewers to search for any content at any time, including the texts on the slides. This is especially useful for large presentations with a lot of text.

If you have previously arranged slides into multiple levels in the Slide Properties, then leave Multilevel outline marked. That way, the outline will display the nesting structure of the presentation, facilitating navigation. You can learn more about the other outline options here .

Adjusting the outline appearance in iSpring Suite

  • When you have finished configuring the player, click on Apply & Close in the upper-left corner.
  • Now you can publish your enhanced presentation either to HTML5, to make it easily accessible via browser on any device, or MP4 video format. If you’re going to upload your presentation to an LMS, you can publish it to any eLearning format: SCORM, AICC, Tin Can, or cmi5. 

While a standard PowerPoint slideshow is straightforward and limited, iSpring Suite saves viewers from having to follow a strict slide order. An interactive and searchable outline allows non-linear navigation, where any information can be accessed at any time at a glance.

Also read : → How to Convert PowerPoint to MP4 Video

Also read : →  How To Record Presentations With Audio

Another perk

iSpring Suite comes with Content Library , which provides a great collection of presentation templates and allows you to create professional-looking presentations in a matter of minutes. Each template includes basic course elements: a title slide, a table of contents, chapters, a timeline, and info slides. Organize them in the order you prefer, populate them with your texts and images, and your presentation is ready to go.

iSpring Suite Content Library

We hope this article will help you develop an ideal structure for your PowerPoint presentation and do this quickly and easily. Captivate your audience with a powerful and persuasive presentation!

Do you have any other insights on how to simplify PowerPoint slides design? Please share them in the comment section. We’d like to hear from you. 

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She enjoys combining in-depth research with expert knowledge of the industry. If you have eLearning insights that you’d like to share, please get in touch .

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Presentation Layout Design: More Important Than You May Think

presentation layout structure

When you think of a presentation, what comes to mind? It’s probably either 1) the burden of creating a deck from scratch, 2) the content you’ll include, or 3) your fear of public speaking. While all three are valid concerns, presentation layout design is important to consider, too. Presentation layout is oftentimes overlooked, but it’s an important element of the presentation design process.

In this blog we’re talking about all things presentation layout; what it is, why it’s important, and quick tips to nail your layout design. 

What does presentation layout mean?

Your presentation layout is essentially the anatomy of your presentation, and the format of each slide within the deck. It’s the way you’re structuring your story for your audience. Presentation layout emcompasses everything from image size and text placement, to chart selection and the order of slides. 

When you don’t know where to take your presentation, templates are a great starting point to help with layouts. That said, you don’t have to let the templates limit your creativity. There are many different ways to customize each layout beyond the default settings. You can simply use them as a jumping off point to help organize your thoughts and create beautiful slides. 

Why is presentation layout important?

We’ve talked about visual storytelling and it’s importance time and time again. Visual storytelling is the narrative told through the use of visual assets such as images, illustrations, graphics or charts, and video. Visual storytelling helps paint a better picture of your story, and really drive your point home. It’s important to your story because it’s how your audience will receive your content, and it affects how they will retain the information. 

Presentation layout is the backbone of visual storytelling in your deck. 

The majority of us are visual learners, so having information presented in a way that makes sense by way of infographics, charts, or images is significantly easier to comprehend than a cluttered block of text. It’s simple, really. If your layout is jumbled and messy, it’s going to be a lot harder to digest on the receiving end. Likewise, if you stick to clean, professional presentation layouts your audience will have an easier time following along.

It’s important to note that a bad layout can also result in a Frankendeck (and nobody has time for that), so nailing your presentation layout is critical to the overall success of your deck.

Layout tips

These simple tips can help you improve your presentation layout with little-to-no extra work. 

Think outside the box

With’s inspiration gallery, the design informs the idea which helps you craft your story in a more thoughtful way. Our Smart Slides have guardrails to help prevent non-designers from making a mess of their slides. While those limitations might push some people outside of their comfort zone, we put those restrictions in place for a reason. It encourages more avid designers to be more creative and think outside the box. Our inspiration gallery might help users think of a certain chart or infographic in a new way, and as a result that might help them structure their story in a way that flows better for their audience. Try something new and see where it takes you!

Toggle between different formats

Our Smart Slide templates aren’t one-size-fits-all, and there are actually many different variations for each template. Fidgeting with the menus in our slides is low stakes because you can easily change anything back with the click of a button if you don’t like it. If you want to get creative, toggling between different formats is a good place to experiment without having to re-do any of your work. You can quickly try out a few variations to see what you like, and what fits your content best.

By selecting the “layout” dropdown, or clicking the tool wheel, you can unlock things like:

  • Different bar styles, chart or graph layouts
  • Labeling options (i.e. icons, fonts, numbers, percentages, etc.)
  • A fit or fill option for your image ratio
  • The ability to change the layout, or style, altogether
  • And much more!

Less is more

While playing around with different layouts can be fun, and unlock your creativity, it comes with responsibility. It’s important to remember that less is more in the world of presentations, and things can get messy fast. When you’re laying out your presentation, lean into clean, modern design to keep things digestible, visually appealing and professional.

If you have an inevitably text-heavy slide, break it up by following with an image or infographic afterwards. Part of nailing your presentation layout includes knowing which slides to use, and when to use them. Does it have to be two bulleted slides, or can you say the same thing in one slide with an image and text, or with a simple chart? Do you have to use two chart slides back-to-back, or can you mix it up? These are all things to consider in the presentation layout. keyw

Jordan Turner

Jordan Turner

Jordan is a Bay Area writer, social media manager, and content strategist.

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Presentation Structures: Everything You Need to Organize Your Talk

Hrideep barot.

  • Presentation , Public Speaking , Speech Writing

Presentation Structure

A presentation structure includes an introduction, context, main body, conclusion, and scope for questions. Depending on the type of presentation you’re doing, this format can change. The article discusses various considerations for each section of a presentation structure.

For presentations to be understood and create a good impression, they can’t be haphazard. It has to have some sort of pre-planned presentation structure that is both logical and simple enough. Depending on the type of presentation you’re doing, there are likely some basic frameworks available that people tend to follow. Before we delve into the format, let’s consider key points to consider when planning a presentation.

How do you structure and plan a presentation?

We plan a presentation by considering the type of presentation, who our audience is, ideating the purpose, and formulating subtopics through research.

Consider the type of presentation

This leads to understanding the ideal flow to convey your content best. For instance, for persuasive presentations, you could use creative ways to convey what is best about a product, such as starting with a story about how it has helped many people achieve something.

On the other hand, for a progress presentation at your workplace, you might have conventions about what is expected, which must be followed precisely.

A few other types of presentations include:

  • Informative presentations
  • Instructive presentations
  • Motivational presentations
  • Analytical presentations

You might also want to consider if you want audience interaction and put that into the structure accordingly. While some allow questions mid-presentation for smaller audiences, it is typically left towards the end.

Consider your audience’s knowledge level and interests

This will determine if you can assume a particular knowledge base and not include it in your presentation structure or if you have to start off with basics and build up on that.

For instance, if you’re teaching 1st-year students about something, you might start with basics. But for graduates, a similar format would be unnecessary as they might have already learned about it.

Similarly, if your purpose is to deliver something entertaining, knowing about the interests and values of your audience helps a ton.

The most simple way is demographics. It’s typically quite easy to find out the expected age group, gender, etc of the audience. This information can help you have a basic idea of the sort of experiences they go through, which helps formulate an understanding.

Consider the purpose of your presentation

While this may seem obvious, many of us lose track of the main purpose and spend too much time on remotely related content. This diverts attention from the topic and might even cause boredom.

For example, if you’re advocating for some social action, it would be beneficial to stay on the topic itself, like the pros, cons, what can be done practically, etc. Instead, if the presenters spend more time criticizing others, the presentation will fall short of its purpose.

Few other examples of different purposes your presentation could have:

  • Entertainment
  • Providing information
  • Telling your story
  • Proposing ideas
  • Discussing future plans for the company

Research your topic and start noting down the subtopics

Skip this if you already know exactly what needs to be a part of your presentation, and plan to include just that. While looking up your topic, you’ll discover the various sub-topics within that field. After you start noting them down, you can organize later what comes under which to build a structure.

Here is a guide on short presentations that you might be interested in.

So with these three considerations and subtopics in mind, we’re good to go over to decide our final structure.

presentation format

What is the best presentation form?

The best presentation format is one that includes the introduction, context, main body, conclusion, and questions.

Here, we will discuss a template or structure for a typical presentation.


  • Greet the audience and introduce yourself, e.g., what you do and why you’re here
  • The purpose of your presentation
  • The flow or outline gives a sense of what they can expect
  • Depending on the topic and audience, you might have to provide more or less context about your topic
  • This could include a brief history, terminologies, the current market status, the current status of the field, etc.
  • Includes the full depth of the primary purpose of the presentation
  • All major chunks of data, including examples, evidence like research studies, etc, are included here
  • Care needs to be taken at times to ensure that your introduction and context are not taking up so much time that the main body isn’t receiving enough attention. Ever wonder if a presentation can be too short? Check out this article .
  • Bring emphasis to the main takeaways
  • Thank your audience if they have been a good one
  • Take questions and encourage healthy discussion
  • End with sharing ways they can address their questions later

To make sure that the structure works out, it is important that you practice your presentation. This will also tell you if you’re falling within the time constraints. Here is a guide on how you can go about practicing your presentation.

5 Ways to Structure Your Presentation

The five ways include ordered, problem-solution, comparative, storytelling, and demonstrating structures.

1. Ordered Structure

The presentation follows a logical sequence starting with an introduction, main points, and then conclusions. This is what this article has focused on, as it’s the most straightforward method and tends to be very clear for the audience. However, for presentations that do not follow a clear progression, this may not be useful.

2. Problem-Solution Structure

This is useful when persuading the audience. You explain the problem (+ its importance and impact) and then provide a solution that motivates the audience to take it. This could be in the form of a product, a particular method of communication, some technical thing, etc. There should be a decent amount of time spent on the benefits of the solution as well as the exact “How?” to implement it to make the audience convinced. It helps to address any questions or barriers you expect them to have during the speech itself.

3. Comparative Method

This is useful when you want to highlight the benefits of something over alternatives . It is ideal to first fully address the alternatives by talking about their benefits and limitations. Then you lastly talk about the solution that you possess that effectively addresses the other limitations or is in some way a better choice than others, based on your arguments.

Alternatively, if you do not want to highlight the benefits of something particular and just form a comparison that demonstrates the pros and cons of different subjects in an unbiased manner, this technique is still used. For instance, how the main benefit of a product is practically useful for the consumer in comparison to the main benefit of another product can be discussed.

4. Storytelling Structure

This is useful when your goal is just to tell a story. This could be to explain the context or history of a company. It could also serve to talk about yourself and how you got there. A story will typically have an introduction, a complicating factor that introduces some challenges, and then an ending that highlights the importance of some action or belief. 

You may also go in a timewise order when explaining a story. This might take away from the thrill but is useful nonetheless when it is required for the audience to properly understand what is being conveyed. Storytelling can be done in various ways, so feel free to find your own structure.

5. Demonstration Structure

This is useful when demonstrating products or services . The benefits of the product/service are highlighted and it is demonstrated showing those capabilities. The goal should be on persuading the audience that it is useful to them for their needs.

How to structure a scientific presentation?

Structuring a scientific presentation typically includes an introduction, methods, results, and discussion.

This typically follows the below format, but depending on the university/conference guidelines, you’ll have to adjust accordingly. The rest of the sub-topics revolves around these sections.

  • Introduction/Background 
  • Literature review (if applicable)
  • Acknowledgments (often optional)

After this, time is given to take questions.

How do you structure a presentation script?

The presentation never includes the full extent of the information. It’s just a concise version of what you’re speaking that adds as a visual aid at times while also highlighting major points. 

The script is where the major content lies. The structure remains the same, but the content is greater in depth .

Sample Presentation Script

To make it easier for you to understand how you can structure your presentation script, here is a sample script for a presentation on the topic: Importance of Public Speaking.

This follows the same flow introduced earlier- introduction, context, main body, conclusion, and questions.

Title: Importance of Public Speaking

Slide 1: Why is Public Speaking Important?

Greetings, ladies, and gentlemen. Today, I will be exploring the importance of public speaking. My name is John, and I’m thrilled to discuss with you how improving our public speaking abilities may make a significant difference in our quality of life in the personal, social, and professional domains.

Slide 2: Introduction

Public speaking involves persuading an audience with a well-organized message. It is an essential part of our daily lives. We use it when we make conversation in social groups as well as when we address enormous crowds at social gatherings. It is a highly multifaceted and effective tool.

I will start off by giving some information about the context, moving on to its benefits, which is the main crux of our presentation, and then we will spend some time concluding.

Slide 3: Context

Effective communication is essential in our globally interconnected society. Speaking in front of an audience enables us to express our views and thoughts clearly and firmly. It facilitates the development of solid bonds and influences others, and acts as a catalyst for constructive change. Public speaking may open doors of opportunity and propel achievement for anyone, whether they are a student, professional, or member of the community.

Slide 4: Personal Development

Public speaking increases self-esteem and confidence, which are quite rudimentary to our self-efficacy. Effective communication skills help us to be more assertive and feel more in control of our lives. Research suggests that having an internal locus of control (i.e., feeling in control) leads to better outcomes in our personal lives as well as greater mental health.  As we organize our ideas and arguments through public speaking, it improves critical thinking and organizational abilities. Furthermore, as we interact with others during talks and Q&A sessions, public speaking also enhances our listening abilities.

Slide 5: Professional Advancement

The ability to speak in front of an audience effectively is highly essential in most workplaces.

You ask Why? Well, it is because we are better able to communicate our qualifications and worth to potential employers, which enhances our performance in job interviews. Secondly, our influence within organizations grows when we can make a strong case for our points in meetings and conferences.

Next, for leadership positions, where success depends on inspiring and motivating others, public speaking is critical. And in general, you’ll need public speaking in any meeting or any talk you would typically deliver in front of a bunch of people. 

Slide 6: Conclusion

Public speaking is a sought-after, multifaceted, and handy skill across many settings. It gives us the ability to inspire others, tell our stories, and make a lasting impression. Strong public speaking abilities help us communicate clearly and lead with influence in many facets of our lives.

Slide 7: Questions

I appreciate everyone here for being a great audience and cooperating wonderfully throughout the presentation. Now I will be taking any questions you all have. Feel free to discuss this now or reach out to me after the session is over.

Slide 8: Thank you

I want to thank you all for being here today.

I hope that the presentation did well to emphasize the importance of public speaking and perhaps motivated at least some of you to work on improving your abilities. We will end here.

[End of presentation]

Here are some tips for delivering an effective presentation.

We considered a few key points for presentation structure and the typical format that can be followed. We also covered five ways you can structure your presentation and the format for a scientific presentation. Lastly, we covered a sample script for presentations.

Public speaking coaching is a great way to increase your skills and get better at presentations as well.

Hrideep Barot

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How to make a great presentation

Stressed about an upcoming presentation? These talks are full of helpful tips on how to get up in front of an audience and make a lasting impression.

presentation layout structure

The secret structure of great talks

presentation layout structure

The beauty of data visualization

presentation layout structure

TED's secret to great public speaking

presentation layout structure

How to speak so that people want to listen

presentation layout structure

How great leaders inspire action


A simple, engaging presentation structure that works every time

presentation structure

A simple, engaging presentation structure is like the air that your audience breaths: invisible, unnoticed and essential.

It will draw them into the content, and they will stay fully focused on what you have to say.

And if you don’t have a simple, engaging presentation structure your audience will suffer!

The benefits of this presentation structure

There are three key benefits, this presentation structure ensures that:

  • The audience connects with your central message and key points
  • You feel confident and in control
  • You can flex the duration of the presentation to different circumstances

More on this last point a little later. Use my presentation structure and you’ll see how you can adapt it to a 1-minute elevator pitch or a 1-hour deep dive into the topic.

The ideal presentation structure

This presentation structure is deliberately simple (structure is not something that you should complicate!). At its highest level, it consists of the opening, content and closing.

Each of these three sections has a very specific purpose.

  • The opening : deliver your central message and 3 key points
  • The content : Dive into the detail of your 3 key points
  • The closing : Recap your central message, Q&A, call to action

presentation layout structure

There’s more here on the benefits of this presentation structure from Inc’s 3 Tips from Aristotle article.

The opening

Let’s imagine for a moment that you’re proposing a 4-day working week for the whole company (with 5 days’ pay!), and your audience is the CEO and other C-level executives.

Open with your central message:

Good afternoon, I’m here to share with you how a 4-day working week can boost the profitability of the company. I realize that’s a big claim, let me tell you a little more about what I’ll be covering today.

Notice, you didn’t just mention the topic (4-day working week), you delivered your central message from the opening slide: that you can boost the productivity of the company. Motivate them to engage, ensure your central message is compelling to them , and deliver it right from the start.

Move to your agenda slide. This should be structured around 3 key points.

In this presentation I’ll be covering 3 points. How my proposal can: boost our productivity, reduce operating costs and increase revenues.

You’ve already hit your central message and key points. Then transition into the content.

Now, let me jump into the content, looking at our productivity first.

For added impact to your opening, explore how to use a presentation hook (to grab your audience!). 

The content

Structure your content around the three key points to your central message.

Take a look at this article on the rule of three , here’s an extract:

Steve Jobs was famous for using the Rule of Three in his presentations. In 2011, he described the iPad 2 as “ thinner, lighter, and faster ” than the first. These three adjectives were massively effective; they said everything the audience needed to know.

Three points is complete and perfectly formed. If you use two points, it looks like you’re missing something, four key points and your audience will start to forget. Five, six or seven key points, and your audience will be lost!

Avoid a laundry list of topics (it’s lazy and it doesn’t help your audience!), distill your message into three key points.

The elevator pitch

Earlier I mentioned how this structure will help you flex the presentation to any duration. If you’re in the elevator, and someone asks you about this presentation, just use your ‘opening’ it’s a summary of your complete presentation.

A 4-day working week is a great opportunity to increase profitability. Let me tell you how, there are just 3 key things to know: it will boost our productivity, reduce operating costs and increase revenues. Is this your floor? OK, see you later!

The deep dive

Or, if you have an hour, use this structure to give yourself the confidence to expound on the topic. Talk about each key point in some detail, tell stories, share data, ask for input.

And if you’re doing this deep dive, add in some additional structure, to help the audience navigate. Summarize at the end of each key point, and transition to the next key point.

Use this kind of language to summarize:

That has been a great discussion about the first point I wanted to cover, how my proposal will boost productivity. Let me just summarize…

And this kind of language to transition to the next key point.

Now, as I mentioned, the next big benefit is increased productivity. There are several perspectives on this, let me take the next 20 mins to walk you through and share my experience, feel free to jump in any time…

That’s the beauty of this structure, it gives you control.

The closing

Finally, the closing. Use it to reinforce your central message and key support points, open the presentation for more questions, and your call to action.

Before you open the presentation for more questions, make sure you take a look at these simple and powerful techniques for confident Q&As .

Finally, your call to action. You do have a call to action, right? What is it that you want your audience to do, as a result of your presentation?

There should always be an action. Never present as a ‘briefing’ or ‘for information’. If that’s the case, then send an email. Presentations are expensive. (Take a look at the cost of meetings .)

Presentations can only be justified if there is clear business value, and business value comes from taking action.

Presentation structure, in summary

A great presentation structure is like air. Your audience won’t notice it, because they’ll be fully engaged with your central message and key points.

Keep your presentation structure simple:

  • Open with a central message
  • Structure your content around 3 key points
  • Close with a call to action

Always have a call to action, that’s the business value.

Keep it simple, let your content shine!

Take the next step

Learn to become a great presenter with these effective presentation skills .

presentation layout structure

presentation layout structure

How to Structure a professional PowerPoint Presentation

Structuring A PowerPoint Presentation - Agenda Template

Structuring A PowerPoint Presentation – Agenda Template

When you have a wealth of ideas in your mind, it can be challenging to put them all together in a coherent way. This is also true for designing a PowerPoint presentation . Many people have great ideas but cannot structure them into a cohesive PowerPoint Presentation. To end this, we’ve put together a few tips on effectively structuring a PowerPoint presentation .

Creating a visually appealing and effective presentation is crucial for delivering a successful message. Presentation design involves not only organizing information, but also engaging the audience through the use of design elements such as color, typography, and graphics. With a well-designed presentation, information can be conveyed in a clear and concise manner, leaving a lasting impact on the audience.

The design of PowerPoint slide design plays a significant role in capturing the audience’s attention and keeping them engaged throughout the presentation. A well-crafted PowerPoint presentation design can enhance the overall delivery of the message and help the audience retain information.

When designing a PowerPoint presentation, it is essential to consider the target audience and tailor the design accordingly. A professional and visually appealing PowerPoint design can make a significant difference in the success of a presentation.

Importance of PowerPoint presentation structure

The importance of structure in a PowerPoint presentation lies in its ability to organize key points and ensure clarity for the audience. By planning a clear structure, you can effectively guide your audience through your presentation and minimize the risk of losing your place or becoming distracted.

A professional PowerPoint format can be helpful to effectively deliver the information and captivate your audience. To create a PowerPoint presentation, it is important to carefully plan and structure the content, as well as incorporate visually appealing graphics and engaging transitions. The best PowerPoint presentations are those that balance informative content with eye-catching design.

When creating a PowerPoint presentation, it is essential to consider your target audience and tailor the presentation to their needs and interests. By utilizing professional PowerPoint presentation techniques and attention to detail, you can create a polished and impactful presentation that will leave a lasting impression on your audience. Remember, a professional presentation can make all the difference in effectively communicating your message.

Customized PowerPoint Templates – Aligned to your branding

A PowerPoint template is a pre-designed layout that serves as a starting point for creating presentations. With a wide range of customizable features, a PowerPoint template provides a professional and polished look to your presentations. It helps in saving time and effort by eliminating the need to design a presentation from scratch. Additionally, a professional PowerPoint template enhances the visual appeal of the content and creates a cohesive and consistent look throughout the presentation.

It is crucial for businesses and individuals to choose the right PowerPoint template that aligns with their brand and effectively conveys their message to the audience. A well-designed and professional PowerPoint template can greatly impact the success of a presentation.

Organizing your presentation

In order to effectively convey a message, it is crucial to have a well-designed and professional PowerPoint. This includes using high-quality images, consistent formatting, and clear and concise content. By utilizing the various design options and templates, users can create a polished and impactful presentation. With the ability to add animations and multimedia, PowerPoint presentations can capture the audience’s attention and effectively deliver the desired message. In order to create PowerPoint, it is important to carefully plan and organize the content, design, and delivery of the presentation.

10 qualities of a good PowerPoint presentation

1. clear and logical organization.

A good presentation structure should have a clear and logical flow, with each section or point building upon the previous one. This helps the audience follow along and understand the information being presented.

2. Introduction

A strong presentation structure starts with a clear and engaging introduction that grabs the audience’s attention and provides an overview of what will be covered.

3. Main points

The presentation should have a limited number of main points, typically three to five, that are clearly stated and supported with relevant information or evidence.

4. Supporting evidence

A good presentation structure includes supporting evidence, such as data, examples, or case studies, to back up the main points and make them more convincing.

5. Visual aids

Effective use of visual aids, such as slides or props, can enhance the presentation structure by providing visual representations of key points or data.

6. Transitions

Smooth transitions between sections or points help the audience understand how each part of the presentation relates to the overall topic and keeps them engaged.

7. Conclusion

A strong conclusion summarizes the main points and provides a clear and memorable ending to the presentation. It may also include a call to action or a key takeaway for the audience.

8. Engaging delivery

A good presentation structure is enhanced by an engaging delivery style, including eye contact, vocal variety, and body language that keeps the audience interested and focused.

9. Time management

A well-structured presentation takes into account the allotted time and ensures that each section or point is given appropriate attention without rushing or going over time.

10. Adaptability

A good presentation structure allows for adaptability, meaning the presenter can adjust the content or delivery based on the audience’s needs or feedback during the presentation. This shows flexibility and responsiveness.

Standard Presentation Structure

  • Introduction
  • Main Points

Structuring A PowerPoint Presentation - Standard Presentation Structure

Structuring A PowerPoint Presentation – Standard Presentation Structure

Every PowerPoint presentation must have 3 important sections:

1. Introduction

The introduction of your presentation is one of the most critical aspects of the entire PowerPoint presentation. An effective introduction will grab the audiences attention and make them want to listen to what you have to say. It should give them an overview of what the presentation will be about and why it is important.

A good introduction will set the tone for the rest of the PowerPoint presentation and make it more likely that your audience will pay attention and remember what you have to say.

Your introduction provides your audience with a snapshot of what they can expect from your presentation and sets the tone for the rest of your talk. Include your presentation title and a brief overview of your objective.

The key points of your PowerPoint presentation should be covered in the main body of your talk. This is where you will provide the bulk of your information and explanation. Breaking down your content into smaller, manageable sections will help your audience follow your presentation more easily.

Make sure to cover all the key points you want to get across to your audience and provide plenty of detail and examples to illustrate your points. Remember that your audience will likely have questions, so be prepared to answer them. Finally, conclude your talk by summarizing the main points and reiterating your key message.

When creating a PowerPoint presentation, it is essential to consider what key points you want to cover. These key points should be included in the main body of your talk. This will ensure that your audience understands the most important aspects of your presentation. Additionally, covering key points in your talk’s main body will help keep your presentation focused and on track.

3. Conclusion

The conclusion is the closing section of your entire presentation that summarizes your main points and the message you want to deliver to your audience. It is vital to end your PowerPoint presentation with a clear, concise conclusion that leaves your audience with a strong impression of your key points.

Your conclusion should not introduce new information but rather reiterate the most important aspects of your presentation. By ending your PowerPoint presentation with a strong conclusion, you will leave your audience with a clear understanding of your message.

Your conclusion must sum up your objective and ideas. It is also crucial to include a thank you slide where you thank your audience and share details about how they can contact you. Thanking your audience is a key part of any presentation, and it is especially important when giving a presentation for business purposes. By showing your appreciation, you leave a positive lasting impression that could lead to future opportunities.

Now that you know what will be covered in your presentation, it is time to create it.

While creating a presentation, it is important to consider the following key areas:

Your presentation idea and concept are already in place. Start crafting your presentation content and determining what you wish to convey to your audience. Broadly categorize your information into three sections- introduction, body, and conclusion- while ensuring you cover all arguments you want to deliver.

The content is one of the most critical aspects of an excellent presentation. You need to ensure that your presentation is well-crafted and covers all the points you wish to convey to your audience. Take some time to sit down and plan out your presentation. Write down what you want to say and in what order you want to say it.

Once you have your presentation content planned out, you can start working on creating individual slides or other visuals to help get your message across. Keep your audience in mind as you craft your content and determine what will be the most effective way to get your point across. With great content, your PowerPoint presentation is sure to be a success.

The text on your slides should be clear and easy to read. Use a sans serif font (like Arial or Helvetica) for your body text and a serif font (like Times New Roman) for your headers. Make sure your font size is large enough to be legible from a distance. Your text should be concise and to the point. No one wants to read a novel on your slides. Use bullet points to list your main ideas and short, punchy sentences.

Finally, your text should be well-aligned. No one likes a slide that looks like a mess. Use PowerPoint’s alignment tools to ensure your text is flush left, center, or right. White space is an important element in any PowerPoint presentation. By incorporating white space, you can help to focus your audience’s attention on the most important elements of your presentation.

The next step in creating your PowerPoint presentation would be to determine the sequence of your information. Break down your information into subsections and decide which information your audience needs to receive to understand the following information. This helps you determine the flow of your presentation and how you must design your slides.

When creating a PowerPoint presentation, it is essential to have an outline to help ensure that all of the necessary information is included. The outline should consist of an introduction, body, and conclusion. An outline for a PowerPoint presentation is a great way to organize your thoughts and ensure your presentation flows smoothly. An outline can help you to structure your presentation so that it is clear and concise and improve the audiences attention span.

You need to have a powerful narrative to deliver an impactful presentation. Just conveying information is not enough – you need to be creative and deliver your message in a way that will stick with your audience. If you want them to remember what you said, your narrative must be memorable and different from anything they’ve heard. With a great story, you can make your PowerPoint presentation unforgettable.

You need to have a powerful narrative to significantly impact your presentation. You need to be able to tell a story that engages your audience and keeps them wanting more. A good narrative will also help you to make complex concepts more relatable and easier to understand. When crafting your narrative, focus on making it clear, concise, and engaging.

Get started with your presentation

PowerPoint slide is an essential tool in creating effective presentations. With the right design and content, these slides can captivate and engage audiences, making them a powerful tool for communicating ideas and information. Professional PowerPoint slides go beyond just a simple display of text and images, they are strategically crafted to convey a message and leave a lasting impact.

A well-designed PowerPoint slide can enhance the overall professionalism of a presentation, making it more visually appealing and easy to understand. To create an impactful presentation, it is important to carefully consider PowerPoint ideas and choose the most suitable PowerPoint presentation slides that align with the overall message and purpose of the presentation.

It is much easier to structure your presentation now that you have the content, sequence, and narrative. Decide on a suitable layout and get started with your slides. Make sure to follow your planned sequence and maintain continuity through your slides. This will help engage your audience and deliver your message effectively. It is essential to keep a consistent look throughout your presentation while making some individual slides stand out. This can be achieved by ensuring that all slides are well-aligned with your presentation flow.

3 Tips to improve your PowerPoint presentation design

Structuring a PowerPoint Presentation - 3 Tips To Improve Presentation Design

Structuring a PowerPoint Presentation – 3 Tips To Improve Presentation Design

The most important aspect of your presentation is its alignment. Your audience will form their opinion of your presentation based on how well it is aligned. If your text, images, and graphics are not aligned properly, your PowerPoint presentation will look unprofessional.


When a lot of time and effort is put into designing a presentation, but the text isn’t readable? Using trendy fonts because they’re currently popular is the worst approach you can take to design a presentation. Make sure your fonts are legible and large enough for your audience to understand the information on the screen.

The font you choose for your PowerPoint presentation says a lot about you and your company. A good font will convey professionalism and give your audience the impression that you are credible and trustworthy. A lousy font, on the other hand, can make you look unprofessional and even untrustworthy.

So, how do you choose the right font for your PowerPoint presentation? There are a few things to consider:

  • Think about what kind of message you want to convey. Are you looking for something formal or informal?
  • Consider your audience. What kind of font will they be most comfortable reading?
  • Make sure the font you choose is easy to read.
  • The last thing you want is your audience to strain their eyes trying to read your slides.

If you keep these things in mind, you should be able to find the perfect font for your PowerPoint presentation. To discover the best fonts you can use in a presentation, check out Compelling Fonts for Impactful Presentations .

Use Images of various shapes

Square and rectangular images are the most boring way to design a presentation. If you want your presentation to be more attractive, use images of various shapes, remove backgrounds, or cut images into desired shapes. Consider getting rid of unnecessary elements to make sure your images are striking.

Slide Design

A slide presentation is a powerful tool that can effectively convey information to an audience in a visually appealing manner. When preparing to make a presentation, it is important to carefully plan and organize the content to ensure a smooth flow and clear message. Create presentation involves selecting appropriate graphics, font styles, and colors to enhance the overall design.

A good PowerPoint presentation should also incorporate engaging visuals and concise, informative text. The use of a ppt presentation can greatly enhance the delivery of a presentation, allowing for seamless transitions and professional delivery. Seeking PowerPoint presentation help from experts can ensure the creation of the best presentation possible.

Professional PowerPoint design involves creating visually appealing and effective presentations that effectively communicate key information to an audience. A power point presentation designer is responsible for designing and formatting the slides, selecting images and graphics, and ensuring a cohesive and engaging flow throughout the presentation.

A well-designed PowerPoint template designers can greatly enhance the overall impact of a presentation and leave a lasting impression on the audience. Presentation designers have the skills and expertise to create customized templates that align with a company’s branding and messaging. With their attention to detail and expertise in visual communication, presentation designers play a crucial role in delivering successful presentations for businesses and organizations.

PowerPoint services have become an essential tool for businesses and professionals to effectively communicate their ideas and information. With the rise of virtual and remote work, the demand for powerful and visually appealing presentations has increased. This is where professional PowerPoint services come into play.

These services provide expertise and experience in creating dynamic and engaging presentations that leave a lasting impact on the audience. From designing custom templates to incorporating multimedia elements, professional PowerPoint services offer a comprehensive solution to elevate presentations to the next level. With a team of skilled designers and creative thinkers, these services ensure that every presentation is tailored to meet the specific needs and goals of the client.

As someone who designs slides for a living, I often get asked about the best ways to ensure your slides are effective.

Here are a few tips:

1.  Make sure your text is easily readable

This means using a sans-serif font like Arial or Helvetica and a dark color for the text on a light background, or vice versa.

2. Use high-quality images

This means avoiding stock photos and instead using pictures that are relevant to your topic and that are high resolution.

3. Use minimal text

Too much text on a slide can overwhelm your audience, so focus on using key phrases and bullet points.

4. Use slide transitions sparingly

Stick to basic transitions like fades or wipes, and avoid using too many different types of transitions in a single presentation.

10 amazing uses of incorporating charts in a PowerPoint presentation

1. visualize data.

Charts are a great way to present data in a visually appealing and easy-to-understand format. Whether you’re showcasing sales figures, survey results, or any other type of data, charts can help your audience grasp the information quickly and effectively.

2. Highlight Trends

Charts allow you to highlight trends and patterns in your data. Whether it’s an upward or downward trend, a bar or line chart can clearly show the direction and magnitude of the trend, making it easier for your audience to understand and interpret.

3. Compare Data

Charts are excellent for comparing different sets of data. Whether you’re comparing sales figures for different products or analyzing the performance of different departments, charts can help you easily identify similarities, differences, and trends.

4. Summarize Complex Information

Charts can simplify complex information by condensing it into a visual representation. Instead of overwhelming your audience with a wall of text or numbers, a chart can provide a concise summary that is easier to digest and remember.

5. Enhance Visual Appeal

Let’s face it, a PowerPoint presentation with just text can be boring. By incorporating charts, you can add visual interest and make your PowerPoint presentation more engaging. Charts break up the monotony of slides and help keep your audience’s attention.

6. Facilitate Decision Making

Charts can aid in decision making by providing a clear overview of the data. Whether you’re presenting options for a new marketing strategy or evaluating the success of a project, charts can help stakeholders make informed decisions based on the presented data.

7. Support Persuasive Arguments

If you’re trying to convince your audience of a particular point or argument, charts can be a powerful tool. By presenting data in a visual format, you can provide evidence and support for your claims, making your argument more compelling and persuasive.

8. Track Progress

Charts are excellent for tracking progress over time. Whether it’s tracking sales growth, project milestones, or any other type of progress, charts can help you visualize the journey and celebrate achievements along the way.

9. Simplify Complex Concepts

Sometimes, concepts or processes can be difficult to explain with words alone. By using charts, you can simplify complex concepts and make them easier to understand. Flowcharts, diagrams, and organizational charts are just a few examples of how charts can simplify complex information.

10. Improve Retention

Studies have shown that visual aids, such as charts, can improve information retention. By presenting information in a visual format, you can help your audience remember key points and details from your presentation.

In conclusion, charts are a valuable tool in creating a professional and eye-catchy PowerPoint presentation. They can help you visualize data, highlight trends, compare information, simplify complex concepts, and enhance the overall visual appeal of your presentation. Whether you’re presenting to colleagues, clients, or stakeholders, incorporating charts can make your PowerPoint presentation more engaging, informative, and persuasive.

7 creative ways map can influence your PowerPoint presentation

1. visual aid.

One of the primary uses of a map slide in a presentation is to serve as a visual aid. Maps are a great way to visually represent data, locations, or trends, making it easier for the audience to understand and follow along with the PowerPoint presentation.

2. Geographic Information

A map slide can be used to provide geographic information to the audience. Whether it’s showing the location of a specific place, highlighting a region, or displaying a route, maps can help convey this information in a clear and concise manner.

3. Data Visualization

Maps can also be used to visualize data. By using different colors, symbols, or shading techniques, you can represent data points on a map, making it easier for the audience to interpret and analyze the information being presented.

4. Comparison and Analysis

Map slides can be used to compare and analyze different locations or regions. By displaying multiple maps side by side, you can highlight differences or similarities between areas, allowing for a more in-depth analysis and understanding of the topic being discussed.

5. Storytelling

Maps can be a powerful tool for storytelling in a PowerPoint presentation. By using a map slide, you can take the audience on a journey, showing the progression of events or highlighting important locations that are relevant to the story being told.

6. Planning and Strategy

Maps can be used to showcase planning and strategy in a presentation. Whether it’s a business plan, marketing strategy, or project timeline, maps can help visualize the steps, locations, and goals involved, making it easier for the audience to grasp the overall plan in a PowerPoint presentation.

7. Engaging the Audience

Lastly, map slides can help engage the audience and make the presentation more interactive. By asking the audience to identify locations, trace routes, or analyze data on the map, you can encourage participation and create a more dynamic and engaging presentation experience.

7 awesome creative design rules to follow while designing a PowerPoint presentation

1. 7 x 7 rule.

The 7×7 Rule in PowerPoint states that each slide should contain no more than 7 lines or bullets, and each line should have 7 words or fewer. This guideline helps to ensure that your presentation is concise and easy for the audience to follow.

2. 6 x 6 rule

To prevent overcrowding and ensure clarity on your slides, it is recommended to follow the 6 x 6 rule. This rule suggests that each slide should contain only one main idea, with a maximum of six bullet points per slide. Additionally, each bullet point should consist of no more than six words or less. By adhering to this guideline, you can effectively convey information without overwhelming your audience.

3. 5/5/5 rule

To make presentations more effective and engaging, the 5/5/5 rule is often recommended. This rule suggests limiting the number of words per line to five, keeping the number of lines per slide to five, and avoiding more than five consecutive text-heavy slides. By following this rule, presentations can be concise, visually appealing, and easier for the audience to follow.

4. 10 20 30 rule

The 10/20/30 rule is a guideline for presentations that was popularized to prevent death-by-PowerPoint in the venture capital community. According to this rule, a presentation should consist of ten slides, should not exceed twenty minutes in length, and should use a minimum font size of thirty points.

5. 2 4 8 rule

The 2-4-8 rule is a guideline for creating effective presentations. According to this rule, each slide should be presented for 2 minutes, contain 4 bullet points, and each bullet point should have 8 words. This rule helps to ensure that presentations are concise, focused, and engaging for the audience.

6. 3 second rule

In PowerPoint presentations, it is recommended to follow the three-second rule. This means that each slide should be designed in a way that allows the audience to understand the main point within three seconds. Similar to a billboard that needs to convey a message quickly to passing drivers, PowerPoint slides should be concise and easily digestible for viewers.

7. Thumb rule of making PPT

When creating a PowerPoint presentation, a general guideline is to have approximately one slide for every minute of presentation time. For example, if you have a 15-minute presentation, it is recommended to limit your total number of slides to around fifteen. However, if you have extensive findings or content, it is advisable to prioritize and select the most important information to present rather than trying to include everything.

Professional Presentation Design

Knowing how to structure your PowerPoint presentation is a great way to deliver impactful presentations. When you know the flow of your presentation is perfect, you are confident about not messing up. While you may be able to perfectly structure and align your slides, it is not quite easy to master the design aspect of it. Professional presentation designers like Visual Sculptors can introduce creative design elements that enhance your presentation’s look and empower its visual impact.

The ability to structure your presentation impactful is key to delivering successful presentations. A well-organized PowerPoint presentation ensures that you will deliver your content confidently and without making any mistakes. While you may be able to perfectly structure and align your slides, it is not quite easy to master the design aspect of it.

Freelancing platforms like Upwork , Fiverr , and Guru provide the options to explore the best design talents online that best suit your budget delivering top-quality designs.

Professional presentation designers like  Visual Sculptors  can introduce creative design elements that enhance your presentation’s look and empower its visual impact.

Structuring a PowerPoint Presentation - Professional Presentation Design

Structuring a PowerPoint Presentation – Professional Presentation Design

1. What are the five rules of PowerPoint?

The five rules of PowerPoint presentations are: keep it simple, use high-quality images, limit text on each slide, use consistent formatting, and practice your delivery. By following these rules, you can create effective and engaging presentations that will keep your audience interested and focused.

2. What is PowerPoint and How is it Used?

PowerPoint is a software program developed by Microsoft that allows users to create visual presentations. It is commonly used in business and educational settings to present information in a clear and organized manner. PowerPoint presentations can include text, images, videos, and other multimedia elements to enhance the message being conveyed. They are often used for training sessions, sales pitches, and academic lectures.

3. What are the features of PowerPoint?

Some of the top features of Microsoft PowerPoint include slide templates, animations and transitions, multimedia integration, collaboration tools, presenter view, and the ability to add notes and comments. Other features include the ability to create charts and graphs, use SmartArt graphics, and customize the design and layout of your slides.

4. What are the 4 types of presentation?

The four types of presentations are informative, persuasive, instructional, and entertaining. An informative presentation provides information on a specific topic, a persuasive presentation aims to convince the audience to take a certain action, an instructional presentation teaches the audience how to do something, and an entertaining presentation is meant to be enjoyable and engaging.

5. What are the 5 parts of a presentation?

The 5 parts of a presentation are the introduction, agenda, main content, summary, and conclusion. The introduction should grab the audience’s attention, the agenda should outline what will be covered, the main content should provide the bulk of the information, the summary should recap the main points, and the conclusion should leave a lasting impression.

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Home Blog Design How to Plan Your Presentation Using the 4W1H & 5W1H Framework

How to Plan Your Presentation Using the 4W1H & 5W1H Framework

Cover for article on the 4W1H & 5W1H questioning technique

Planning the structure of a presentation is similar to creating a roadmap for meaningful communication. It is the organization of key points in a proper manner. This gives clarity to the audience and helps the speaker stay on track and focused. Tools like 4W1Hs and 5W1Hs make this process easier. By understanding the applications of their essential elements, speakers improve their presentations.

Table of Contents

4W1H + Why = 5W1H

  • Historical Context and Evolution of this Framework

How to Integrate the 4W1H & 5W1H Framework into Presentation Planning

How to tailor the 4w1h & 5w1h framework to your specific presentation goals, how to structure a presentation using 4w1h & 5w1h, common mistakes to avoid when using 4w1h & 5w1h in presentations, application of the 4w1h & 5w1h framework in marketing presentations, application of the 4w1h & 5w1h framework in business presentations, application of the 4w1h & 5w1h framework in educational presentations, executive-level presentations: adapting the 5w1h framework for executives, combining 4w1h & 5w1h with other presentation techniques, recommended powerpoint & google slides templates to use the 4w1h/5w1h framework, what is 4w1h & 5w1h.

The 4W1H covers What, Who, Where, When, and How, giving a whole structure for addressing any subject. However, the 5W1H extends it by adding “Why” to the framework. Thus, with this addition, the 5Ws can evaluate more in-depth information [6] . Therefore, these frameworks are powerful tools for extracting, organizing, and presenting crucial details.

Who: It denotes an individual, group, or institution involved in an action.

What: It indicates people, things, or concepts changing due to an action.

When:   It refers to the timeframe or schedule of an action. The notion of time would be days, weeks, or months. It also highlights observations before or after an action.

Where:   This element points out the location or context. Locations are not just physical places but also abstract ones.

How: This element describes the way an action is carried out. It is the presentation of the method or process.

5W1H framework

Why: It highlights the cause behind an action [1] .

Historical Context and Evolution

The roots of 4W1H and 5W1H can be traced to ancient rhetorical practices in the Mediterranean region [3] . However, in 2010, it was found that Aristotle’s Nicomachean Ethics was the basis of 5W1H. It was used as a structure to assess a moral action [2] . The elements give a theoretical framework for interpreting an action and its circumstances. Over time, these frameworks evolved and used communication in various disciplines [4] . In the current era,  they are used for problem-solving and information dissemination in multiple fields [4] .

The presentation planning stage is the initial phase of making a presentation . This phase basically includes three to four steps to prepare for a presentation [5] . Using the Five Ws can greatly help in planning for a successful presentation.

Step 01. Audience Analysis

The first step of presentation planning is learning about the audience. The presenter must identify their audience’s demographics, including age, profession, and interests. It helps to understand what the audience might expect from the presentation [5] . Using 4W1H and 5W1H, analyze their expectations and what they hope to gain from your presentation.

The presenter should identify;

Who : Who is the target audience?

What: What are their interests and expectations?

Why: Why is understanding the audience crucial?

How: How will the presenter tailor the content to connect with them?

4W1H model applied to audience analysis

Step 02. Topic Selection

Topic selection usually depends on either the presenter’s or audience’s interests. If there is confusion about finalizing a topic, brainstorming with a few elements of the 5W1H questioning technique will help.

The presenter should know the following.

What : What topics align with the presenter’s expertise and audience interests?

Why: Why is it crucial to choose a relevant and engaging topic?

How: How will the chosen topic resonate with the audience?

4W1H applied to topic selection of the presentation

Step 03. Define the Objectives of the Presentation

Once a topic is selected, finalize the objectives of the presentation. The objective specifies what exactly an audience expects or learns from the presentation [5] . The presenter can clearly articulate what they want to achieve by the end of the presentation. The specific goals are outlined, whether to inform, persuade, or inspire [5] . Objectives should align with both the presenter’s goal and the audience’s expectations.

This can be done by asking;

What:   What is the primary message I want the audience to take away from my presentation?

Why: Why is it crucial to clearly articulate the objectives of the presentation?

Where: Where can I incorporate the objectives to ensure they align with the presentation?

When: When will I evaluate whether the audience communicated and understood the objectives effectively?

Who: Who will benefit the most from the information or messages I plan to deliver?

How: How can the objectives cater to both the audience’s expectations and my own goals as a presenter?

5W1H applied to defining a presentation's goals

Step 04. Gather Information

Now, the presenter has to gather the relevant information. The presenter will research thoroughly using reputable sources to collect the data. A balance of facts, statistics, and examples is a must to support the key message.

What: What specific data and examples support your key messages?

Where: Where is the information coming from?

When: When was the information published or last updated?

Who: Who is the information provider? An author, researcher, market analyst, or blogger?

How: How will you ensure the information is balanced and credible?

Modified 4W1H model

While planning your presentation, you need to focus more on developing your specific presentation goal. The good thing about 4W1H & 5W1H is that these frameworks can help you define your specific presentation goal and improve your presentation skills .

It is also important to acknowledge the specific audience for each goal, such as marketing team members, the board of directors, the project team, and executives. Their roles, interests, and level of expertise must be considered [7] . The presenter will modify the presentation content to match the audience’s expertise level. Using jargon that may be too advanced or too basic for their understanding should be avoided. 

For instance, the goal is to inform about a product launch. The speaker will engage marketing team members and key stakeholders. He will also understand their familiarity with marketing strategies and industry trends.

It is about tailoring the content to each goal, including product launch details, budget increase justification, project milestones, and financial insights. It includes highlighting key project milestones that demonstrate progress and achievements. 

It assists in scheduling presentations strategically, considering team meetings, board sessions, strategic planning, and dedicated training periods. It ensures that the information is disseminated efficiently and aligns with ongoing discussions. The presentation time is arranged based on the audience’s availability and engagement levels.

This element will guide you in choosing an appropriate venue, like meeting rooms, boardrooms, and conference halls, to match the nature of each presentation. It is about considering the physical or virtual environment that best suits the content and interaction requirements. 

This element helps emphasize the importance of each goal, whether it is aligning the team, influencing decisions, inspiring motivation, or fostering skill development. It clearly articulates the purpose and significance of the presentation.

This element describes the methods, tools, and techniques used to convey information and engage the audience effectively. Presenters can use different methods, such as interactive elements, clear visuals, persuasive language, success stories, and Q&A sessions to achieve each specific presentation goal. 

The structure of a presentation is divided into three parts, including an introduction, body, and conclusion [8] . However, using 5W1H can help arrange information in each part effectively.


When starting your presentation , clearly state the objective or purpose of your presentation [8] . For that, you will use the “What” element to address the purpose.  

5W1H method for problem solving

What & Why: In the initial part of the present, you will elaborate on your objectives. Addressing the “What” and emphasizing the “Why” will support your main point. 

Where & When: Adding more information, you will provide contextual details and timelines for key events or actions.

How: Meanwhile, in the body part, you will also discuss the methodologies, processes, or steps involved in achieving the presentation objective.

Who: In some presentations, you will also add the “Who” element in the body. Where you will define the key stakeholders, emphasizing their roles and involvement.

Use visuals such as charts, graphs, or diagrams corresponding to each W and H. Visual aids enhance clarity and engagement [9] .

With the conclusion, you will end your presentation .  You will revise the main points covered under each W and H, reinforcing the significance of your message. 

Vague “Why” Statements

The audience may struggle to connect with the presentation when the “Why” aspect lacks specificity or is not articulated clearly. It causes disinterest and a lack of engagement. Presenters need to provide clear reasons to keep the audience invested.

Overloading Slides with Information (How, What)

 Another common mistake is including too much data on slides without proper organization. It makes it difficult for the audience to focus on key points. Presenters should ensure each slide conveys a concise and impactful message.

Assuming Homogeneous Audiences (Who)

Treating the entire audience as a single, uniform group is problematic. It can result in a lack of resonance. Presenters should consider their audience segments’ varied interests, backgrounds, and needs while presenting the information.

Incomplete Information Gathering (What, Who)

Another mistake could be making assumptions about the answers without proper verification. Relying on incomplete or biased sources for information diminishes the presenter’s credibility. Failing to address one or more of the 5Ws also causes incomplete information. Thorough research using reliable sources is essential for a well-rounded and trustworthy presentation.

Ignoring Audience Feedback (How, Why)

Failing to address audience feedback limits the interactive nature of the presentation. Presenters should encourage questions and feedback. They can use feedback as an opportunity to enhance clarity and engagement.

Real-Life Applications of the 4W1H & 5W1H Framework in Presentation

In this section, we will present a series of examples of how to implement the 4WH1 & 5W1H Framework for specific presentation niches.

The marketing team is launching a new fitness tracker called “ActivePulse,” targeting health-conscious individuals. The team presents the product launch idea to key stakeholders, including investors, partners, and internal teams. They decide to use the 5W1H Framework to structure their presentation.

Introduction: What

Introducing ActivePulse

Description of ActivePulse as a fantastic fitness tracker.

Features highlighted: real-time heart rate monitoring, activity tracking, sleep analysis.

What in 5W1H for marketing presentations

Why: Purpose and Unique Selling Propositions

Clear articulation of ActivePulse’s purpose: empowering individuals to lead healthier lives.

Identification of unique selling propositions: advanced health tracking, user-friendly design, and long battery life.

Why in 5W1H for marketing presentations

Where: Market and Distribution Channels

Analysis of the target market: health-conscious regions, fitness-focused demographics.

Overview of distribution channels: online platforms, retail partnerships, fitness centers.

Maps or graphics illustrating the reach of the product.

When in 5W1H for marketing presentations

When: Strategic Timing

Discussion of the timing for marketing campaigns and product launches.

Consideration of fitness events, New Year resolutions, and seasonal trends.

A timeline illustrating the planned milestones leading up to the launch.

When in 5W1H for marketing presentations

Who: Target Audience and Stakeholders

Definition of the target audience: health enthusiasts, fitness communities, tech-savvy individuals.

Identification of key stakeholders: investors, strategic partners, internal teams.

Who in 5W1H for marketing presentations

How: Advertising and Promotion Strategies

Outline of advertising channels: social media campaigns, fitness influencers, and tech publications.

Strategies for promotion: pre-launch discounts, influencer partnerships, and launch events.

Visual mock-ups of planned advertisements or promotional materials.

How in 5W1H for marketing presentations

A company, TechEvolve, is undergoing a significant rebranding and restructuring initiative to enhance competitiveness in the tech industry. The leadership team presents the details of this transformation to key stakeholders, including employees, investors, and partners, and the brainstorming process that led to that presentation (the 5W1H framework).

5W1H approach for brainstorming solutions in business strategy

What: Business Goals and Objectives

A clear outline of the business goals and objectives driving the restructuring.

Emphasis on increased market share, improved customer satisfaction, and technological leadership.

Who: Roles and Responsibilities

Definition of the roles and responsibilities of key personnel.

Where: Geographical Locations and Expansions

Identification of current geographical locations of operations.

Overview of planned expansions or strategic shifts.

Maps or graphics illustrating the global reach after restructuring.

When: Timelines for Project Implementations

Establishment of clear timelines for various project implementations.

Milestones for brand rollout, system upgrades, and operational changes.

A timeline graphic illustrating the phased approach to the restructuring.

How: Operational Processes and Methodologies

Development of operational processes, workflows, and methodologies.

Explanation of new technologies, tools, and workflows being introduced.

Why: Strategic Decisions and Changes

Detailed specification of the reasons behind strategic decisions or changes.

Clarification on market trends, competitive landscape, and the need for innovation.

Visuals illustrating market research insights and competitive analyses.

Extra Iteration – What: Q&A and Feedback

Encouragement for questions and feedback.

Contact information for further inquiries.

A prestigious university, AcademiaX, is unveiling a new online course to expand its reach and provide high-quality education in the digital space. The university leadership plans to present the details of this innovative online course using Five Ws.

What: Introduction

Learning Objectives and Curriculum

Overview of the curriculum, highlighting key topics and modules.

What of 5W1H in Educational Presentations

Why: Significance and Goals

Explanation of the significance of introducing the online course.

Clear articulation of the goals.

Why of 5W1H in Educational Presentations

Where: Learning Delivery Locations and Platforms

Identification of the online platforms or learning management systems used.

Explanation of how the course caters to global learners.

Graphics representing the accessibility and reach of the online course.

Where of 5W1H in Educational Presentations

When: Schedule and Duration

Establishment of the course schedule, including start dates and session durations.

Overview of any flexible learning options or self-paced modules.

A timeline graphic illustrating key milestones and sessions.

When of 5W1H in Educational Presentations

Who: Target Audience and Educators

Specification of the target audience: professionals seeking further education, remote learners, etc.

Introduction of the esteemed educators and faculty involved in the online course.

Who of 5W1H in Educational Presentations

How: Teaching Methods, Materials, and Assessments

Detailed explanation of the teaching methods employed, such as live lectures, discussion forums, and multimedia content.

Showcase learning materials, including e-books, videos, and interactive tools.

Overview of assessments, quizzes, and projects to gauge student understanding.

How of 5W1H in Educational Presentations

Recap of key points from the presentation.

A call-to-action, such as registering for the course or spreading the word.

In this executive briefing, the presenter presents a strategic vision for organizational growth and market expansion, using the 5W1H.

What: (Intro & Strategic Objectives)

It briefly overviews the presentation’s purpose.

Statement about the importance of strategic objectives for organizational success.

The presenter defines the organization’s strategic goals, outlining key performance indicators.

Who: Identifying Key Partners

Identify key industry leaders, potential collaborators, and regulatory bodies.

Where & When: Geographical Expansion

It discusses geographical expansions and market-entry timelines.

The presenter will focus on high-level strategies, focusing on innovative approaches and partnerships.

Timeline indicating market-entry plans.

Why: Emphasizing Market Impact

Clearly articulate the impact of your strategies on key business metrics such as market share, profitability, and long-term sustainability. Use infographics to visually communicate positive outcomes, making it easy for executives to grasp the benefits of your initiatives.

How: High-Level Strategies

Outline the innovative approaches and strategic partnerships that will drive your market expansion. Use visuals such as icons or illustrations to represent these strategies.

Applying 4W1H & 5W1H in Six Sigma Implementation

The implementation becomes more structured by incorporating 4W1H and 5W1H at each stage of the Six Sigma methodology . It will address key aspects essential for successful process improvement.

5S Framework & Six-Sigma

Define (What):

Clearly define the project scope, objectives, and customer requirements. What is the project about? Why is it important? Who are the key stakeholders?

Measure (How & When):

Determine how data will be collected, measured, and analyzed. How will measurements be taken? When is the data collection timeframe?

Analyze (Why & How):

Understand why variations occur and how they impact the process. Why is the process not meeting expectations? How can it be improved?

Improve (What & How):

Develop and implement solutions to address identified issues. What changes will be made? How will these changes be implemented?

Control (Who & When):

Establish control measures and protocols to sustain improvements. Who will be responsible for monitoring? When will reviews occur?

Applying 4W1H & 5W1H with Pyramid Principle in Presentation

The Pyramid Principle is a communication technique that advocates for hierarchically organizing information. It gradually expands to supporting details, starting with the most critical points at the top.

Pyramid Principle Structure

What: Organize the main message at the top of the pyramid.

Who, Why, Where & When, How: Ensure the interconnectedness of these elements, placing “Who” at the pinnacle and influencing the understanding of all other aspects.

Prioritize Information (All Ws & H)

Who: Prioritize information focusing on key stakeholders.

What: Outline the main message or central theme.

Where & When: Address the context and timing of the presentation.

How: Introduce the approach or methodology.

Why: Emphasize the importance of the message.

Supporting Points Below

What: Present supporting points contributing to the main message.

How: Elaborate on the methodology or approach.

Where & When: Provide additional context or timing details.

Further Details and Examples

What & How: Expand with specific information and examples reinforcing the main message and methodology.

Why: Reiterate the importance of the message.

Applying 4W1H & 5W1H in Problem-Solution Format

Let’s apply the 4W1H and 5W1H frameworks within the context of a problem-solution presentation. Assume the problem is a decline in employee engagement within a company, and the goal is to present a solution to improve overall employee satisfaction and motivation.

  • What: Decline in Employee Engagement
  • Why: Low morale, lack of motivation, and decreased productivity
  • Who: All employees across different departments and levels
  • When: Ongoing issue affecting daily operations
  • Where: Company-wide, impacting various workspaces and teams
  • How: Identified through surveys, feedback sessions, and performance indicators

Solution Presentation

  • Explain how low morale and motivation can impact productivity, innovation, and overall company success.
  • Use storytelling to share anecdotes or data highlighting the current situation’s negative consequences.
  • Discuss the methods employed to assess the current state, including surveys, focus groups, and performance metrics.
  • Address each group’s specific concerns and interests, emphasizing how the solution benefits them directly.
  • Detail the specific steps and actions that will be taken to implement the solution.
  • Use the Minto Pyramid Principle to structure the information, placing the most critical elements at the top for clarity.
  • Highlight key milestones and iterations, applying agile principles to showcase adaptability and responsiveness to feedback.
  • Schedule regular check-ins or progress updates to inform the audience about the implementation process.
  • Consider both physical and virtual environments, using appropriate venues for team meetings, town halls, and online platforms for remote or dispersed teams.
  • Connect these benefits to the overall success of the company and its strategic objectives, aligning the solution with the broader organizational goals.
  • Use audience engagement techniques like surveys or interactive sessions to encourage ongoing communication and collaboration.
  • Incorporate hands-on training sessions, workshops, or resources to ensure a smooth transition.
  • Conclude with a persuasive call-to-action, inspiring the audience to support and actively participate in the solution implementation.

Training and Development Sessions: Adapting the 5W1H Framework for HR and Training Managers

In tailoring the presentation for HR and Training Managers, the 5W1H framework serves as a guiding principle. The focus is on enhancing employee development and aligning with new HR policies. The presenter defines clear training objectives, identifies target employee groups, and presents a well-structured schedule.

Define the employee development program’s objectives and training content.

Showcase new HR policies and procedures relevant to training initiatives.

Identify target employee groups for training, considering different departments and job roles.

Highlight key stakeholders involved in the implementation of HR policies.

Present a training schedule, considering team meetings, onboarding sessions, and ongoing development opportunities.

Discuss the timing of policy rollouts and training sessions to align with organizational needs.

Choose appropriate training venues, including physical spaces for on-site sessions and virtual platforms for remote teams.

Consider the accessibility and comfort of the training environment for effective learning.

Emphasize the importance of employee development in enhancing skills and job satisfaction.

Communicate the rationale behind new HR policies, linking them to positively impacting workplace culture and employee engagement.

Illustrate the training methodologies, incorporating interactive elements, workshops, and e-learning modules.

Demonstrate the tools and resources available to support HR policies and facilitate effective training.

1. 4W1H PowerPoint Template

presentation layout structure

With a vivid color layout, this template allows us to present the 4W1H model in a one-pager format or work layer by layer answering each question. Customize this template now!

Use This Template

2. 5W1H Framework PowerPoint Diagram

presentation layout structure

Framing the 5W1H Method in a hexagon figure, we can represent the questions in a graphic-clear format that’s also an infographic for your presentation. Easy to customize and compatible with any kind of PNG icon of your choice.

3. 5W1H Problem Solving PowerPoint Template

presentation layout structure

If you aim for a clean layout with focus on problem-solving strategies, this template helps you represent both the 4W1H & 5W1H methods. You can work layer by layer, creating a stack of slides for your presentation or work in a one-pager format.

4. 5W1H PowerPoint Template

presentation layout structure

This template is the 5W1H version of the first one listed in this recommended section, featuring the Five Ws. Icons and color layout are the same, so you can edit any area of this presentation template to suit the needs of your projects.

Structuring a presentation is crucial for effective communication, and the 5Ws offer a simple yet powerful framework. This approach ensures the presenter addresses the fundamental questions, producing a well-organized message. By following this structure, presenters can deliver information in a logical sequence. The 5Ws act as a guide, helping to maintain relevance, completeness, and clarity throughout the presentation.

[1] Chakma, K., Das, A. and Debbarma, S., 2019. Deep semantic role labeling for tweets using 5W1H: Who, What, When, Where, Why and How. Computación y Sistemas , 23 (3), pp.751-763.

[2] Sloan, M.C., 2010. Aristotle’s nicomachean ethics as the original locus for the septem circumstantiae. Classical Philology , 105 (3), pp.236-251. .

[3] Bešker, I., 2022. „The Roots of the 5 Ws “. Dostupno na: https://hrcak. srce. hr/file/61689, datum pristupa , 5 .

[4] Fauziah, Y., Putri, E.Y., Susmita, A. and Purba, H.H. 2021, A Systematic Literature Review Of 5w1h In Manufacturing And Services Industries. 3rd Mercu Buana Conference on Industrial Engineering-MBCIE 2021.

[5] Steps in Preparing a Presentation. Online learning tutorials for essential college skills . Available at:  

[6]  Using the 5Ws to Evaluate Information.

[7]  Understanding Your Audience. Fundamentals Of Engineering Technical Communications.

[8] Structuring your presentation (2023)  Australian National University.,the%20significance%20of%20your%20talk

[9] Designing Effective Presentation Materials. Effective Presentation Skills Tutorial.

presentation layout structure

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9.4 – How to structure your presentation

Learning objectives.

  • organize your presentation into a clear, simple structure
  • use valid resources and avoid plagiarism

There are lots of ways to structure a presentation, but we like this one best. It’s clear, simple and fits most presentations. This structure has 10 parts:

  • Grabber/hook: A very brief and interesting statement or question that grabs the audience’s attention
  • Self-introduction including full name & credential: Who you are and why you’re qualified to present this content
  • Thesis: What you’re going to speak about
  • Overview of main points
  • Key point 1
  • Key point 2
  • Key point 3
  • Conclusion: Restate the thesis
  • Summary of main points: Restate the overview
  • Call to action: What you want the audience to do

In this part of your presentation, you’ll capture the audience’s attention, tell them who you are, and give them a preview of your presentation.

  • Grabber/hook   (Goes before or after the self-introduction) A very brief and interesting statement or question that grabs the audience’s attention. See Grabber Types below for more details.
  • Self-introduction  (Goes before or after the grabber ) Tell the audience your name and credentials. For example: I’m Minh and I’ve been a professional presenter for 10 years.
  • Thesis   The main point or argument of your presentation. Be brief and precise, not general or vague. For example: I’m going to show you how practicing your presentation 10 times will improve your grade by 20%.
  • Overview of main points  Briefly outline the main points that you’ll cover in your presentation. To help your audience, do list these in same order that you’ll deliver them later on. For example: First, we’ll talk about what makes presentations great, then I’ll share some data on how practice affects your confidence and performance, and finally we’ll look at how to practice.

In this part of your presentation, you’ll deliver the detailed information of your presentation.

  • Key point 1   A major point that supports your thesis and may have supporting sub-points
  • Key point 2   Another major point that supports your thesis and may have supporting sub-points
  • Key point 3   The final major point that supports your thesis and may have supporting sub-points

In this part you’ll remind the audience of what you told them, and tell them what to do next.

  • Summary of main points   (Can be merged with your conclusion) Clearly restate your three main points in the same order you delivered them. It’s the same as your overview but in past tense. First, I described what makes presentations great, then I shared data on how practice affects confidence and performance, and finally we looked at how to practice.
  • Conclusion   Restate your thesis in past tense. For example: I’m showed you that practicing your presentation 10 times will improve your grade by 20%.
  • Call to action   Give your audience clear, active and compelling direction, based on what you told them. For example: Practice your presentations ten times and start collecting those A-plusses!

Grabber types

Remember that the grabber’s job is grabbing the audience’s attention, so it must be surprising, fascinating or intriguing. It must also be related to your presentation’s topic. Here are some descriptions and examples:

  • An opinion or view that may be extreme, perhaps even shocking. “Gambling in all forms should be completely banned!”
  • A strong statistic is a fact from a reputable source. “More Canadians die each year as a result of a tobacco-related disease than due to traffic accidents in Canada and the US combined.”  Source:  The Canadian Lung Association [New tab]
  • A story is a great way to capture your audience’s imagination and get them to “project” themselves into your presentation. Powerful stories are often emotional. They could be about you or someone else, or may be allegorical. In 1964, I was a little girl sitting on the linoleum floor of my mother’s house in Milwaukee, watching Anne Bancroft present the Oscar for best actor at the 36th Academy Awards. She opened the envelope and said five words that literally made history: “The winner is Sidney Poitier.” Up to the stage came the most elegant man I had ever seen. I remember his tie was white, and of course his skin was black. I’d never seen a black man being celebrated like that. And I’ve tried many, many, many times to explain what a moment like that means to a little girl — a kid watching from the cheap seats, as my mom came through the door bone-tired from cleaning other people’s houses. … In 1982, Sidney received the Cecil B. DeMille Award right here at the Golden Globes, and it is not lost on me that at this moment there are some little girls watching as I become the first black woman to be given this same award! ~ Oprah Winfrey accepting the Cecil B. DeMille Award at the 2018 Golden Globe Awards
  • Rhetorical: you ask a question without expecting an answer. For example: Have you ever wondered how electricity works?
  • Closed-ended: you ask the audience to respond. For example: Raise your hand if you’ve ever wondered how electricity works.
  • Open-ended: where you don’t give options to the audience and they can answer freely. For example: What’s your favourite candy?
  • It’s important to consider that they audience might not respond exactly as you expect. So prepare responses for what you’ll do based on a variety of responses.
  • Similar to a story, an invitation to imagine something is powerful because it gets the audience to use their imaginations, and can transport them “into” your presentation. You could ask the audience to imagine something extremely positive, or could have them imagine something very negative.Example : “I want to invite you all to close your eyes and imagine that the term is over. You earned an A+ in 1500, Covid is over, and you’re on vacation on a lovely tropical beach. You can hear the soft ocean waves and feel the warm breeze as you sip an ice cold drink. You’re in paradise, and think to yourself… I don’t have a care in the world… everything is perfect.” 

A quote is something that a famous person said. The person should be credible / well known.

Example : “Life is what happens when you’re busy making other plans.”  John Lennon Example : “You miss 100 percent of the shots you never take .”  Wayne Gretzky

  • A proverb is a common saying. These can be somewhat cliché, and less than exciting because we’ve heard them a lot. To keep things interesting, you could consider introducing a foreign proverb to the audience:Example : “the first pancake is always ruined” (Russian proverb conveying that things might not be perfect at first, but will improve as you continue to practice. Used in a presentation designed to convey that you should never give up)
  • Alternatively, you could “twist” a common proverb and contradict it:Example : “I’m here to tell you that an apple a day doesn’t keep the doctor away!” (Used in a presentation on diabetes and being mindful of sugar intake)
  • A prop is a physical item that you can show to the audience. Make sure the item is large enough to be easily seen.Example : Wearing a jersey and showing a basketball for a presentation on Michael Jordan
  • In presentations that include slides or other media, you can briefly show or play video, audio or images. Make sure the media isn’t too long – remember the audience is here to see you speak.Example: A short drone video of beautiful Thai beaches for a presentation designed to convince people to visit Thailand
  • You can use humour or a joke as a grabber, but be careful that that everyone will get the joke and it won’t offend anyone.
  • Example : Playing a guitar and singing (for a presentation on the mental health benefits of music)
  • Example : Beatboxing (for a presentation on the basics of beatboxing)
  • Example : Describing a lovely scene, then making a shocking noise (at the start of a presentation on the Fukushima Daiichi nuclear disaster)

You can also mix and match grabbers. For example, you could show an image and ask the audience to guess what it is.

The length of your grabber is relative to your total presentation time. For a 2-minute presentation, it should be quite brief – maybe one sentence. For a 16-minute team presentation, a 45-60 second grabber would be appropriate.

Outline your presentation

The fastest way to create a successful presentation is to start with an outline.

Use an outline, not a script; this will allow you to be more natural and let you look at the audience or camera. Reading is a guaranteed way to make your presentation boring.

The easiest way to create your outline is to work in this order:

  • Determine your thesis and write this as a full sentence
  • Determine your 3 Main Points
  • Add key supporting points for each of your Main Points
  • Complete the other parts – introduction, grabber, call to action, etc.

Working in this order is fast because it’s easier to create the conclusion and grabber when you’ve already decided on the content. Also, after you have the main structure it’s easy to add details, examples and stories that make your presentation interesting and convincing.

Another benefit of outlining is that you can use the outline as your presentation notes.

Presentation Model – Test your Knowledge

Label each part of the presentation correctly.

  • Call to Action
  • Key Point 2
  • Key Point 1
  • Key Point 3
  • Introduction

Presentation part

  • Hello, my name is Sarah Green and I have been a barista for two years
  • There is a famous company that was founded in Seattle, has a mermaid for its logo, and has over 31,000 stores worldwide. Can you guess which company it is?*
  • I am here today to tell you why you should patronize Starbucks Coffee*
  • because of convenience, quality, & amazing food
  • Starbucks is Convenient~ many locations, mobile app, quick service*
  • Starbucks has Quality~ arabica beans, top ingredients, staff trained to make drinks and food properly*
  • Starbucks has amazing food~ grab and go, hot food, prepackaged meals*
  • Today I told you why you should patronize Starbucks*
  • because of its *convenience*, *quality*, and *amazing food*
  • So, what are you waiting for? Go to a Starbucks store today and order an amazing coffee!*

Check your Answer: [1]

Activity source: “ How to structure your presentation ” In Business Presentation Skills by Lucinda Atwood & Christian Westin licensed under CC BY-NC 4.0 .

Attribution & References

Except where otherwise noted, this chapter (text & H5P activities) is adapted from “ How to structure your presentation ” In Business Presentation Skills by Lucinda Atwood & Christian Westin licensed under CC BY-NC 4.0 . / Grabber types converted to HTML from H5P.

  • 1. j, 2. g, 3. c, 4. f, 5. e, 6. b, 7. h, 8. i, 9. d, 10. a ↵

Communication Essentials for College Copyright © 2022 by Jen Booth, Emily Cramer & Amanda Quibell, Georgian College is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

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Analyst Academy

3 Great Examples of Slide Structure from McKinsey, Bain, and BCG

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By Paul Moss

Consulting firms all around the world consistently rely on the pyramid principle to build high-quality presentations with proper slide structure..

Consulting firms like McKinsey, Bain, and BCG rely on proper slide structure to communicate insights to their clients. In this post, I’ll show you exactly how they use the Pyramid Principle to structure their slides, and why it makes such a big difference in the clarity of their presentations.  

If you’re new to this blog, make sure you check out our other  consulting slide breakdowns . And when you’re ready, take a look at our advanced PowerPoint and presentation building  courses  where you can learn to create presentations like a top-tier consultant. 

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Table of Contents

What is the Pyramid Principle?

Put simply, the Pyramid Principle is just a structured way of communicating your ideas where you  start with your main point and then work your way through the supporting details of that main point.  It is represented pretty well with a pyramid because you start right at the top of the Pyramid and then move down to the bottom with more supporting details and data.

pyramid principle in pyramid form

Let’s say I am trying to communicate the idea that LeBron James is my favorite player. I would first start with the main point, and then provide my three key arguments for why he is my favorite player. Then below that, I could provide supporting details for each key argument. 

In this visualization,  each idea is meant to summarize all the ideas below it.  For example, the idea that Lebron James scores a lot of points summarizes the two supporting details about his career average of 27 points per game, and him being the 3rd highest all-time scorer. 

3 layers of a logical pyramid

This style of top-down communication works really well in a variety of settings, including email, face-to-face communication, and of course, PowerPoint presentations — which is what I’m going to focus on here. 

BCG Example

The first example on our list is BCG . The slide is an excellent example of the Pyramid Principle because it is well-structured and clear. The slide title says “Melbourne seen as a cultural and creative city”, which is the main point the slide creator is trying to communicate (which is why it sits at the top of the slide in bold green letters).

Then they’ve split the main point into two key arguments: “Melbourne perceived by Australians as the country’s leading cultural city” and, “International travelers also perceive Melbourne as a creative city”. Then below each subtitle, there are four supporting points that are meant to provide support. 

BCG slide with proper slide structure

“Melbourne as a Global Cultural Destination” BCG

In this example the Pyramid Principle is quite easy to see. The title of the slide is the main point, the subtitles of the slide represent the key arguments, and the bullet points below that make up the supporting details and data. Each aspect of the slide fits into one of these three layers, and  everything on the slide has a purpose.

pyramid principle next to a BCG slide with good slide structure

By structuring the information in this way,  BCG makes it easy for the audience to process the contents of the slide quickly and easily.  There’s no question about what they’re trying to say, or why they’re trying to say it.

With data-heavy slides like this, it can be easy for the audience to get lost — especially if they’re trying to listen to a live speaker, read the words on the slide, and think critically about the slide’s message. Even for a smart person, this can be cognitive overload.  Organizing the slide into digestible bites significantly reduces the mental load on the audience. 

McKinsey Example 

The next slide from McKinsey is also reasonably straightforward. It’s from a deck about high-growth emerging economies, which they refer to as “outperforming economies”.

The title of the slide says “A pro growth agenda of productivity, income, and demand propelled the outperforming economies”, and the slide itself shows the three areas that have propelled the growth for these emerging economies: productivity, growth, and demand. 

McKinsey slide example with good slide structure

“Outperformers: High-growth emerging economies and the companies that propel them” McKinsey, October 2018

There’s a few data points on the slide and a nice visual in the middle to break down the three main categories, making it pretty easy to spot the different layers in the Pyramid. So obviously, just like in our last slide, the main point will be represented by the title. That is what they want us to understand and take away from the slide first.

Then next the key argument level is also pretty clear with “higher productivity”, “boosting demand”, and “strong and inclusive growth” shown in bold text within each bracket (and also mentioned in the title). Then lastly, the bottom layer of the pyramid is represented by the various bullet points within each bracket (below the key arguments).

Each layer of the pyramid highlighted in a McKinsey slide

Altogether, it makes for  a well structured slide with a clear message and clear supporting points.  Despite not be organized visually in the same way as the BCG slide, the slide is very well structured and easy to understand. 

Bain Example

Then lastly, we have a slide from Bain , and this one is slightly more complicated than the first two. The title says “Greater than 60% of growth in 2011 continues to come from new customers. However, share from existing customers improved.” The slide is all about the luxury goods market in China, and more specifically, they’re trying to show where the growth in the market is coming from.

Bain slide with proper slide structure

 “China Luxury Market Study” Bain & Company, December 2011

The BCG slide was organized neatly into the left and right sections of the slide, and in the McKinsey slide they were bolded with bullet points underneath. What’s tricky about this slide however, is that  the Pyramid Principle is not clearly visible at first glance. 

The title of the slide still represents the main point, and the key arguments are not emphasized visually, but logically they’re still present. The first key argument is that growth is coming from new customers, and the second key argument is that growth is coming from existing customers. Then if you look through the body of the slide,  you’ll notice that everything falls into one of these two categories. 

Pyramid highlighting Bain's use of proper slide structure

In the waterfall chart for example, notice how it is split into these two categories: new customers (as represented by the red columns), and then existing customers (as represented by the dark grey columns). Then on the right hand side of the slide, each of the bullet points can fit into one of the two categories. 

For example, the first bullet says “China market is still supply driven; new store openings create new demand.” This clearly fits into the key argument about growth coming (in part) from new customers. Combined with the key argument about growth coming from existing customers,  these two provide solid logical support for the main point. 

So despite not having an easy visual layout like the previous two examples, this slide is well organized logically, and provides a nice structure that helps the audience clearly understand the main message, as well as the support for that main message. 

You can watch a video version of this article on YouTube .

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PowerPoint Layout: Tips & Tricks Plus 6 Modern Ideas for Your Slide Layout!

A well-designed PowerPoint layout is essential for any presentation. Why? Simple: a visually interesting and coherent slide grabs your audience’s attention and makes you and your content look professional.

A good PowerPoint layout creates a common thread running through your presentation by coordinating design elements. This allows your audience to easily follow the content of your presentations without getting distracted, meaning your ideas come across clearly and you can deliver your message effectively.

Creating a PowerPoint layout is easy, and allows you to customize your presentations to best effect. In this article, we show you which aspects you need to pay attention to in order to guarantee a good slide layout.

PowerPoint Layouts: What exactly do they involve?

A PowerPoint layout basically contains important formatting, placeholders and positioning for your slide content. Using these guidelines, you can easily build a great presentation, inserting the images, text, and charts you need to persuade the audience of your ideas.

PowerPoint slide layouts pull together the design elements which are so important to a coordinated presentation: colors, fonts, backgrounds and effects are preset for you. They can of course be modified individually once you’ve decided on your layout, but setting them leaves you time to concentrate on the content you want to present, rather than fiddling with design. Here is an example of the design elements which might make up a slide:

PowerPoint Layout design elements

Why use a PowerPoint Layout? The advantages

PowerPoint layouts help you build a presentation quickly and easily with preset placeholders, designs and positioning. Because the elements of your slides are already coordinated, you don’t have spend time trying to make your slides look uniformly professional, attempting to line up content perfectly, or messing about trying to balance different elements.

A PowerPoint layout means one thing above else: saving you time. And that‘s a huge advantage: the time you save can now be used to concentrate on the actual content of your presentation.

What’s more, using a preset slide layout makes you look professional. Your slides are coordinated throughout, letting your audience follow the thread of your arguments without getting distracted.

PowerPoint layouts can be really eye-catching, too. Preset designs up the visual impact of your presentations, but allow you to make individual modifications when needed, guaranteeing brand recognition value. Read more about how to do this below!

Creating PowerPoint Layout: Here’s how!

  • Open Microsoft PowerPoint.
  • Click Start , then in the Slides group, select Layout .

PowerPoint Layout 1

3. A window will open with a selection of slide layouts.

PowerPoint Layout 2

4. Choose the template which best suits your needs; you can use it as it is or change individual elements (see below).

Modifying a Preset PowerPoint Layout

So you like the layout you’ve chosen, but want to customize it by changing some of the elements? No problem. This is where the Slide Master function in PowerPoint comes in:

1. Select Slide Master in the View tab.

2. When the thumbnail area pops up, select the slide that comes closest to the layout you want.

(Tip: If you don’t like any of the layouts on offer, select Blank and make up your own layout with placeholders, etc. We’ve set out how to do this in the chapter “Nothing in the preset options appeals? Just create your own personal PowerPoint layout!” below.)

3. To change the layout, just read on:

Adding a Placeholder

Simply click Insert Placeholder in the Slide Master tab. Select the type of placeholder you want. Then decide where you want to put it on the layout, and drag the cursor to insert the placeholder.

PowerPoint Layout 3

Resizing a Placeholder

Select the slide on which you want to change the placeholder in the View tab in Slide Master , then click the placeholder. Click on a corner and drag (the cursor will change to a crossed arrow) until the placeholder is the size you want.

Changing a Placeholder’s Position

To move a placeholder, hover the cursor over it. Once the cursor changes to the double arrow, just click and drag to the right place.

Deleting a Placeholder

To remove a placeholder, select Slide Master in the View tab, and click on the slide containing the placeholder you want to remove. Select the placeholder in the layout and then press delete.

Rotating a Placeholder

Click on the placeholder; an arrow curving round in a circle will appear at the top.  Just click on that and drag it round to rotate the element any way you want.

Bring particular elements into the foreground, or send them to the background

Right-click on the element you want to highlight or mute, and a drop-down menu will open. Select either Bring to Front or Send to Back , and save.

PowerPoint Layout 4

When you’ve made the changes you want, click Close Master View in the Slide Master tab.

PowerPoint Layout 5

  • In Normal view, in the Thumbnails pane, select all the slides you’ve just revised. (To select multiple slides, hold down Ctrl and click to select the slides you want.)
  • Next, select Layout from the Home tab and select the layout containing the placeholders you just changed. This step finalizes the placeholder change by re-inserting the changed slide layout onto a final edited slide.

Duplicating a PowerPoint Layout

Once you’ve got a slide layout exactly to your liking, it’s easy to duplicate it so that you can use the same layout on multiple slides. This also applies to preset slide layouts, of course. Here’s how: In the View tab, click on the Normal option:

PowerPoint Layout 6

  • An overview of all your slides will now appear on the left. Right-click the slide whose layout you want to duplicate.
  • Then select Duplicate Slide in the menu that opens. A slide with an identical layout will appear.

PowerPoint Layout 7

Nothing in the Preset Options Appeals? Just create Your Own Personal PowerPoint Layout!

So you already know that using the preset slide layouts saves time and allows you to modify where needed, you really don’t like any of the preset slide layouts. No worries – you can create a custom layout that’s exactly what you need in just a few steps:

  • Select Slide Master in the View tab.
  • Slides with suggested layouts will now appear on the left.

PowerPoint Layout 8

  • Right-click on any of the options (don’t worry about it not being what you want; you can change what you need later) and select Insert Layout, or click on Insert Layout from the menu at the top.

PowerPoint Layout 9

  • Renaming the layout helps you to keep track and to find it later. To do this, right-click it again and select Rename Layout , then type in the new name.

PowerPoint Layout 10

  • Now you can start editing. Delete all the preset placeholders if you don’t want them, or leave some in and edit them (see above) – it’s up to you.
  • Insert the placeholders you want for your layout using the Insert Placeholders option. You can choose text, content, chart, or other layouts in the drop-down menu. After selecting a layout, drag the placeholder to the position you need. You can rotate it, resize it and edit it as shown in the paragraph “Modifying a preset PowerPoint layout” above.
  • Done with your editing? Then close the master view – select Close Master View in the Slide Master tab under Close .
  • Now save and close your presentation.
  • When you open the presentation again, you can now search for your personalized layout –  select the New Slide option from the Start menu under Slides . Just search for your renamed PowerPoint layout in the selection that opens..

Tip: If you want to use your layout in an existing presentation, you have to make a small detour. Open the relevant presentation and select the Browse for Designs option in the Design tab. You will find this under Designs when you open the drop-down menu to the right of the selection (see screenshot).

PowerPoint Layout 11a

Save Your Personalized PowerPoint Layout as a Template!

Saving your layout as a template makes it really easy to use in future presentations.  Here’s how:

  • While in the layout, go to the File tab. This will take you to the PowerPoint start menu. 
  • Select Save As .

PowerPoint Layout 12

  • Find your template in C:\Users\<your username>\Documents\Custom Office templates.
  • Select the file type PowerPoint Template and save.

Next time you open PowerPoint, you can use your template by clicking New when you open PowerPoint, selecting Custom Office Templates , and clicking on Create once you’ve selected your individualized PowerPoint template.

Professional Design for Your Slide Layout: 6 PowerPoint Layout Ideas that will make Your Presentation a Real Eye-Catcher!

Persuading your audience of your ideas, so achieving your goals, and really standing out with your presentation, is so much easier with an excellent layout.  We’ve put together six professionally designed and effective PowerPoint layout ideas for you, illustrated with reference pictures of slides we’ve designed for clients:

1.      PowerPoint Layouts for Title Slides

Every presentation needs a title slide. Since this slide is always the first slide you present, and so the first slide that your audience sees – often as soon as they enter the presentation room – you need to design this slide for maximum impact.

In 2022, the trend for title slides is toward large-format images. When selecting your background image, be sure to choose one that will appeal to your audience right from the get-go. For example, go for a theme related to your topic or business. In this example, the steering wheel motif is appropriate for the automotive group GG:

PowerPoint Layout Overlay Example 5

Using large-format images doesn‘t mean missing out on a powerful headline.  This needs to stand out.

So either use an area of your image that is neutral, or opt for modern overlays or transparent designs. With the latter you bring some color into play, so you need to adjust the contrast to the background image to make your headline stand out effectively. Here are some examples:

PowerPoint Layout Overlay Example 4

Using overlays or transparent design allows you to create just the slide you need. You can use color gradients (see the GG Group title slide above), whole areas (see the Uni Per slide) or shapes (below). How you compose the slide that’s right for your presentation is completely up to you.

PowerPoint Layout Overlay Example

2.    PowerPoint Layouts for Agenda Slides

Your agenda slide reflects the content of your presentation and so it’s important to get it right. Info and tips about these in PowerPoint can be found in this article .

Looking for professional templates? We’ve a whole range in our store .

PowerPoint Layout Agenda Shop 2

Agenda slide layouts can either be structured traditionally as a tabulated list, or presented as a process. Large-format images can make an impact here, too. You can use them either in portrait format or as a complete background. It‘s important to leave enough space to get your agenda points over. You can also use a grid as a guide for agenda layouts. To do this, take a look at the slide below. Here you see a three-part grid: 1/3 space for the agenda items, 2/3 space for the picture. (Or, for agendas with more points, in reverse (i.e. 1/3 image and 2/3 agenda).

PowerPoint Layout agenda example

There’s also the option of a quad grid, as below:

PowerPoint Layout Agenda Example 4

This shows eight equally sized image boxes, going from left to right, in two rows. Obviously, you can customize the background image and layout to your exact needs.

3.      PowerPoint Layouts for Slides combining Images and Text

Layouts for image-text combinations are especially important in the body of your presentation. These can include bulleted lists, product presentations or even portfolios. What’s important here is how image and text interact within the slide.

One classic layout which works well is an image with your text underneath. An interesting modern variant on this is to put several images alongside each other, as below:

PowerPoint Layout Images and Text Example

Using large-format images can be really fresh and impactful. For example:

PowerPoint Layout Example 2 Images and Text

You can also use a grid as a guide for image-text combinations. In general, this works best with a three, four or five images. Using more than that means your slide will look cluttered and your content will be difficult to read.

PowerPoint Layout Images and Text three images

4. PowerPoint Layouts for a Combination of Icons and Text

Icons are a great way to illustrate complex content in a simple way. They also add impact to your presentation and are visually interesting. We offer a wide selection of icon templates in our store. Here are a couple of examples:

Agenda Icons PowerPoint Layout

In general, layouts combining icons and text work well with layouts similar to those used in image-text combinations. PowerPoint lets you place icons in gridded or non-gridded combinations, with their text by them. Here are some examples:

PowerPoint Layout Text Icons Example

5.      PowerPoint Layouts for Lists

When you want to present lists of items, bullet points are of course the classic choice, but increasingly people are choosing to visualize them as a process form, right up-to-date and attention-grabbing. The layout below, visualizing the process from left to right, makes your list easily comprehensible.

PowerPoint Layout List Example

For this type of layout, use the entire width of the slide for maximum impact.

You can also make great use of a circular form; more and more people are moving away from the old rectangular box.

PowerPoint Layout List Example 3

6.      Further Options for Image/Text Layouts

We’ve already covered image-text layouts above, but here are a few more ideas to make your presentations get noticed.

Option 1: Text on the left, image on the right

This option is a classic layout, as it works with the fact that English is read from left to right.  So your audience grasps the content first, then it’s reinforced by the image. This also makes your text easier to read, as the lines are shorter.

PowerPoint Layout Options Text Image

Option 2: Image on the left, text on the right

PowerPoint Layout Option Text Image 2

Option 3: Text above, large-scale image below

PowerPoint Layout Text Image Option 3

Option 4: Full-format image, with overlays

You’ve seen above how much of an impact this can make with title slides, and of course there’s nothing stopping you using a layout like this within your presentation. It’s always important to make sure that the colour and contrast of the text is chosen with the image in mind, so that can be read easily. Here are some examples:

PowerPoint Layout Text Image options 4

Conclusion: A Great PowerPoint Layout can Really Support Your Content!

If you want to create a really professional and effective presentation, it pays to try modern layouts that will grab your audience’s attention.   You have free rein to be as creative as you like, but do remember – especially with image-text combinations – to contrast your text properly with any images or icons, for maximum legibility.

Why not try a change of layout for your next presentation? We at PresentationLoad offer a whole range of slide templates to help you create a really impactful presentation in just a few clicks.

If you’re looking for professionally designed slides with a really polished layout for your presentation, feel free to get in touch, and we’ll create a slide layout perfect for your particular needs.

Got more questions about PowerPoint layout or PowerPoint in general? Just email us on [email protected] and we’ll be happy to help!

You might also be interested in the following template sets:

  • Preparing a PowerPoint Presentation: 11 Tips
  • Create a PowerPoint Presentation: That’s how it works!
  • The best Structure for Your Presentations!

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7 Tips & Learnings from the Apple Keynote

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Structuring your presentation

Having worked out your key message and main points, the next stage is to structure the content of your presentation. Just like other forms of academic writing, a presentation can be divided into three parts: an introduction detailing the purpose and structure of the talk; a body covering the main points; and a conclusion summarising and highlighting the significance of your talk. A template for your talk is given in the Presentations structure document. 


You may wish to capture the audience's interest and attention with a story or commentary on a current development that raises an important question / problem / dilemma. Or, you may first wish to frame your talk with brief context / background, and then swiftly transition into a concise explantion of the issue / problem or debate that your key message addresses. In either case, the next step in your introduction is to clearly state the purpose or key message of the talk, for example using the following prompts.

  • 'Today I would like to talk about a highly contested issue...'
  • 'This question is central to understanding...'
  • 'I will make the case that...'

If necessary, limit the scope of the presentation:

  • 'Although there are several theories, this talk will only focus on two ...'
  • 'focuses only on the private sector as opposed to the public sector ...'
  • 'Implementation, rather than policy formation, will be considered ...'

Signpost the structure/approach of the talk:

  • 'My case is based on three main points. Firstly...The second point is that...This will then lead me to...Finally...'

This part of the talk provides the support for your main message. You should discuss each of your main points in a clear and logical order. As you do, be sure to explain how these points relate to each other and your key message:

  • 'Turning to the next point...'
  • 'Another important consideration is that...'
  • 'Having examined...I'd now like to talk about...'

All necessary concepts and terms need to be defined and explained before being used. Examples can be used to effectively illustrate your points.

Signpost that you have reached the end of the talk:

  • 'In conclusion...'
  • 'I'd like to finish by...'

Summarise the key points covered. In the process, remind the audience of the significance of the topic, the aims of your talk and demonstrate how you have met the aims. Thank the audience for their attention and invite them to comment or ask questions.

Acknowledging others ideas

As with all academic work, if you use other people's ideas, images, data etc, then you must appropriately acknowledge it in your presentation. You do this through your spoken words or supply references on your visual aids. In text references can be kept brief to enable the audience to read. You should also include a reference list slide at the end of your presentation. See referencing resources for more information.

Working with visual aids >>


Working with visual aids

Delivering the presentation

Reference Documents

  • Simple presentation template (DOCX, 64.34 KB)
  • Detailed presentation template (DOCX, 66.58 KB)

Use contact details to request an alternative file format.

  • ANU Library Academic Skills
  • +61 2 6125 2972


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  1. How to Structure your Presentation, with Examples

    This clarifies the overall purpose of your talk and reinforces your reason for being there. Follow these steps: Signal that it's nearly the end of your presentation, for example, "As we wrap up/as we wind down the talk…". Restate the topic and purpose of your presentation - "In this speech I wanted to compare…". 5.

  2. How to structure a good PowerPoint Presentation

    Length and Structure. The main part should make up about 70% of the presentation and also include a clear structure. Explain your ideas in detail and build them up logically. It should be organized chronologically, by priority or by topic. There should be a smooth transition between the individual issues.

  3. Presentation design guide: tips, examples, and templates

    Now that you've done your research and have a proper presentation structure in place, it's time to visualize it. 4.1. Presentation design layout. What you want to do is use your presentation structure as a presentation design layout. Apply the structure to how you want to tell your story, and think about how each point will lead to the next ...

  4. How To Make a Good Presentation [A Complete Guide]

    Apply the 10-20-30 rule. Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it! 9. Implement the 5-5-5 rule. Simplicity is key.

  5. How to Structure a Presentation

    Describing a detailed picture of success (or failure) - Give people a vision; something they can see, hear, taste, and touch. Asking the audience to do something straight away - Get them involved right from the start. If you do this, it's then much easier to keep them engaged and active in your cause. 4.

  6. 7 Ways to Take Your Presentation Structure to the Next Level

    Hook, Meat and Payoff. This presentation structure, like The Drama, is deeply founded in the art of storytelling. While the Hero's Journey is more of a literary technique, Hook, Meat and Payoff is more like a spoken-word progression. Source. Create your own graphics with this drag-and-drop tool.

  7. Presentation Structure Guidelines for Effective Communication

    The presentation structure lays out a clear and logical sequence of information, ... Use the Mountain Timeline Concept Template for PowerPoint to recreate this design in your presentations. This structure is especially effective when the timeline of events is crucial to the narrative or when showcasing developments, evolutions, or growth over ...

  8. How to structure a winning presentation

    If you want your audience to stay engaged, you need to structure your ideas as a well-crafted story. Follow these three steps to clearly define your narrative before you start creating your slides ...

  9. Designing Effective PowerPoint Presentation Layouts

    Planning Your Presentation. Before diving into slide composition, you should clearly understand your presentation's purpose and goals. Identify the main message you want to convey and outline the key points. Consider your target audience and adapt the layout accordingly. Then, structure your content logically to ensure seamless transitions ...

  10. How to Make Great PPT Slide Layouts in Microsoft PowerPoint 2021

    Create your own PowerPoint slide layout if your theme lacks the structure you need. To add a new slide layout, find the Insert Layout button on the ribbon and click on it. On the left side, PowerPoint will add a new thumbnail that represents a new PowerPoint layout. This slide layout for PPT is your blank canvas to design your very own custom ...

  11. How to Structure a PowerPoint Presentation

    2. Use the Outline View. One other way to structure a PowerPoint presentation in the editing mode is to use Outline View. You can choose it from the VIEW tab. This view doesn't display sections, but it shows the title and main text of each slide, which can give you a quick overview of the presentation contents.

  12. Presentation Layout Design: More Important Than You May Think

    It's probably either 1) the burden of creating a deck from scratch, 2) the content you'll include, or 3) your fear of public speaking. While all three are valid concerns, presentation layout design is important to consider, too. Presentation layout is oftentimes overlooked, but it's an important element of the presentation design process.

  13. How To Structure Presentations

    Organize all the details you want to use in your presentation. After that, you can think about the key message you want to deliver. Also, knowing your audience can help you quickly engage with them. This way, you know the kind of presentation to deliver. Here are some of the purposes of presentations: For education.

  14. Designing Effective PowerPoints: Structure and Text Layouts

    A presentation's content and appearance go hand in hand, one is no more important than the other. Ideally, your presentation should be a seamless blend of concise content, a clear and coherent design, and a well-organized layout. To help you with this, we are going to focus on three important design aspects: structure, text layout and in our ...

  15. 7 Incredible Ways to Structure Your Presentation

    Here is a quick look at how this structure looks like: The Wind Up - A summary of the current scenario. The Hurdle - The problem/issue that needs to be resolved. The Vision - A quick glimpse into the main idea on how the problem/issue can be solved. The Options - Illustrates two different options to solve the problem.

  16. Presentation Structures: Everything You Need to Organize Your Talk

    5 Ways to Structure Your Presentation. The five ways include ordered, problem-solution, comparative, storytelling, and demonstrating structures. 1. Ordered Structure. The presentation follows a logical sequence starting with an introduction, main points, and then conclusions.

  17. How to make a great presentation

    The secret structure of great talks. From the "I have a dream" speech to Steve Jobs' iPhone launch, many great talks have a common structure that helps their message resonate with listeners. In this talk, presentation expert Nancy Duarte shares practical lessons on how to make a powerful call-to-action. 18:00.

  18. A simple, engaging presentation structure that works every time

    Your audience won't notice it, because they'll be fully engaged with your central message and key points. Keep your presentation structure simple: Open with a central message. Structure your content around 3 key points. Close with a call to action. Always have a call to action, that's the business value. Keep it simple, let your content ...

  19. Professional PowerPoint Presentation Structure

    10 qualities of a good PowerPoint presentation. 1. Clear and logical organization. A good presentation structure should have a clear and logical flow, with each section or point building upon the previous one. This helps the audience follow along and understand the information being presented. 2.

  20. How to Plan Your Presentation Using the 4W1H & 5W1H Framework

    The presentation planning stage is the initial phase of making a presentation. This phase basically includes three to four steps to prepare for a presentation [5]. Using the Five Ws can greatly help in planning for a successful presentation. Step 01. Audience Analysis.

  21. 9.4

    Structure. There are lots of ways to structure a presentation, but we like this one best. It's clear, simple and fits most presentations. This structure has 10 parts: Grabber/hook: A very brief and interesting statement or question that grabs the audience's attention. Self-introduction including full name & credential: Who you are and why ...

  22. 3 Great Examples of Slide Structure from McKinsey, Bain, and BCG

    The first example on our list is BCG. The slide is an excellent example of the Pyramid Principle because it is well-structured and clear. The slide title says "Melbourne seen as a cultural and creative city", which is the main point the slide creator is trying to communicate (which is why it sits at the top of the slide in bold green letters).

  23. 6 Modern Ideas for PowerPoint Layouts

    6. Further Options for Image/Text Layouts. We've already covered image-text layouts above, but here are a few more ideas to make your presentations get noticed. Option 1: Text on the left, image on the right. This option is a classic layout, as it works with the fact that English is read from left to right.

  24. Structuring your presentation

    Presentation template. Having worked out your key message and main points, the next stage is to structure the content of your presentation. Just like other forms of academic writing, a presentation can be divided into three parts: an introduction detailing the purpose and structure of the talk; a body covering the main points; and a conclusion ...