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    research paper on retail marketing

  2. Market Analysis Examples Pdf Word Pages Examples Throughout Market

    research paper on retail marketing

  3. (PDF) Research in Marketing Strategy

    research paper on retail marketing

  4. ⇉Online Shopping Marketing Research Proposal Essay Example

    research paper on retail marketing

  5. Retail industry research paper

    research paper on retail marketing

  6. Part 2: Ultimate Marketing Strategy Template [Updated]

    research paper on retail marketing

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COMMENTS

  1. Retail Marketing Strategies: A Study on Changing Preferences of...

    Modern and traditional retail use marketing tactics for increasing store sales. Furthermore, the research aids in the creation of a framework for major retail marketing strategies and new retail ...

  2. Analysis of retail sector research evolution and trends ...

    In this context, this paper aimed to analyze the change and development in the research field related to the retail sector. We statically compared and analyze different Scopus index papers. With the increase in the publication from 2020 to 2022 it is evident that many researchers are working to develop new technologies and theories to counter ...

  3. The impact of digital transformation on the retailing value ...

    Implications for future marketing research. Digitization breaks up retail's monopolistic ownership of the customer interface and provides opportunities for new gatekeepers to emerge. It shifts traditional retail functions to different players, rendering the creation of competitive advantage based on these functions increasingly difficult.

  4. Exploring the Role of Omnichannel Retailing Technologies ...

    The paper consolidates existing knowledge from existing literature in order to provide an overview of the current state of research on omnichannel retailing. On this basis, we propose some potential research avenues and directions for future studies to further explore this highly potential field.

  5. Journal of Retailing and Consumer Services | ScienceDirect ...

    The journal is an international and interdisciplinary forum for research and debate in the rapidly developing - and converging - fields of retailing and services studies. It focuses particularly on consumer behaviour and on policy and managerial …. View full aims & scope. $3760. Article publishing charge.

  6. Roles and Implications of Marketing Communications in Retail ...

    Further research, could use other qualitative analysis techniques (e.g. narrative or discourse analysis) applied to research articles gathered through a manual keyword search in combined databases, in order to carry out a more in-depth analysis of marketing communication roles in the retail environment, including further variables, such as the ...

  7. Online retail experience and customer satisfaction: the ...

    In order to successfully address the growing and rapidly changing expectations of online shoppers, recent e-commerce and retail research have developed a strong customer experience agenda (Pandey and Chawla Citation 2018). In pursuit of a deeper understanding of customer experience, the topic has become complex and multifaceted endeavor.

  8. How augmented reality impacts retail marketing: a state-of ...

    In spite of the numerous advantages that augmented reality promises for retail marketing, the current academic literature is largely unstructured and a systematic overview is missing. In order to close this research gap, this paper summarizes previous findings and highlights the major enablers and challenges of augmented reality in retail ...

  9. 12 Research Issues in Retail Marketing Decisions - Springer

    consumer, the retail market, competition and environment, in order to develop a marketing plan for the retailer, consistent with a brand marketing approach. In the development of advertising for such an approach, consumer research is a vital ingredient to assist campaign planning and development. Research in the process of campaign

  10. Research in marketing strategy | Journal of the Academy of ...

    Marketing strategy is a construct that lies at the conceptual heart of the field of strategic marketing and is central to the practice of marketing. It is also the area within which many of the most pressing current challenges identified by marketers and CMOs arise. We develop a new conceptualization of the domain and sub-domains of marketing strategy and use this lens to assess the current ...