Community Member

First time visit profile message with url to edit your profile

Choose content type

Create a post from the types below.

Apple keynote: how to make an interactive presentation..

apple keynote presentation style

Although we have all heard of Powerpoint as a powerful tool for presentations, I believe that after using the Apple keynote, I have also learned that it can be used to create impressive and engaging presentations.

In this story I’m going to show you how we can create and Deliver a Killer Keynote Presentation using Keynote

Set it up correctly :

Start Keynote, then choose a Theme . Choosing an appropriate theme can save you time and effort in redefining styles, backgrounds, and image formatting.

Planning your content :

The Slide is the core component of Keynote, so it’s best to view your interactive piece as a series of small, slide-sized chunks. If you want to tell an interactive narrative, you’ll want to write it one slide at a time in words, images, video, or short animations.

Create your content :

The first page will be a title slide , so write a good welcome text ,Also use simplify charts and graphs to present your data,Always try to put points in further interactive way so that viewer can understand and grasp the slides veritably and fluently. it'll also helps to make the bystander always stick with the slide.

Short animations :

  • On the slide, click to select the object you want to animate.
  • In the Animate sidebar, click the Animate tab.
  • Click Add an Effect, then select an animation.
  • To set animation options such as the duration and direction of the animation, use the controls that appear.(Start Transition,Delay)

A Good Animation can help make a PowerPoint presentation more dynamic, and help make information more memorable. The most common types of animation effects include entrances and exits. You can also add sound to increase the intensity of your animation effects.

Presentation experts recommend using animations and sound effects sparingly. Animation can be useful in making a presentation more dynamic, and help to emphasize points, but too much animation can be distracting. Do not let animation and sound take the focus away from what you are saying.

Present it! :

Go ahead — press Play and test out your presentation. Everything should work as you’d expect, and you can press Escape to exit. Save your Presentation to iCloud, then open it on your iPad, and everything will work just the same there.


apple keynote presentation style

You might also like

Apple Education Community

Keynote Prototype

Apple Education Community

Keynote for iPad: Animation

apple keynote presentation style

Animation for Immersive Learning: From Keynote to Reality Composer

All Replies

Loading page content

Page content loaded

Posted on November 16, 2023

You have some great tips. I also appreciate the paragraph about using sounds and animations sparingly. It never fails when I introduce Keynote to students, that their first presentation has sounds and animations for everything. Thank you for sharing, Keynote is one of my favorite apps.

  • Copy link to this reply

Posted on November 22, 2023

There's nothing like a great, well-thought-out Keynote. Thanks for sharing your step-by-step guide.

Posted on November 30, 2023

Another great tips would be to use purposeful animation. If your an explaining how gravity work, using the anvil composition to have an object (or even the word GRAVITY) fall for the sky and land in a smoke dust deliver a message out the topic. And you are right to use is sparingly, use it to gain focus, to surprise you listener.

Great topic and explanation!

Posted on December 01, 2023

Hi Satyajit

Who doesn't love keynote? Thank you for the reminders on creating a presentation. You will have to share one you have created!


Insert a video

Supported file types: .mov, .mp4, .mpeg. File size: up to 400MB.

Add a still image to display before your video is played. Image dimensions: 1280x720 pixels. File size: up to 5MB.

Make your video more accessible with a closed caption file (.vtt up to 5MB).

Insert an image

Add an image up to 5MB. Supported file types: .gif, .jpg, .png, .bmp, .jpeg, .pjpeg.

Add details about your image to make it more accessible.

Add a caption below your image, up to 220 characters.

This action can’t be undone.

Error message, are you sure you want to continue your changes will not be saved..

Sorry, Something went wrong, please try again

This post contains content from YouTube.

Attach up to 5 files which will be available for other members to download.

You can upload a maximum of five files.

Choose language

Accept the following legal terms to submit your content.

I acknowledge that I have the rights to post the material contained in this reply.

Review the Apple Education Community Terms of Use and Privacy Policy

Your reply includes attachments that must be reviewed.

This content won’t be publicly available until it clears moderation. Learn more

Sign in to continue.

Not a member yet? Join for free when you sign in.

This action is unavailable.

Some actions are unavailable in your country or region.

Please complete your registration.

You must complete your registration to perform this action.

This account may not publish.

This account has been restricted from publishing or editing content. If you think this is an error, please contact us.

Some actions are unavailable outside of your Apple Group.

Do you want to stay logged in?

apple keynote presentation style

9 Keynote Tips and Tricks for Stunning Apple Slides (+ BONUS Expert Hacks to Make Keynote Better)

Looking to create captivating and professional Apple slides? Look no further! With these Keynote tips, you can unlock the full potential of Keynote and deliver impressive presentations that will leave your audience in awe.

From mastering slide transitions to customizing your toolbar, we’ll explore essential techniques that will take your slides to the next level.

Let’s take your slides to new heights with these invaluable Keynote tips.

  • Animate Individual Objects on the Slides
  • Master Magic Move
  • Edit Your Slide Layouts
  • Use Action Buttons for Shapes in Keynote
  • Use a Pre-Built Template Design
  • Customize Your Keynote Toolbar
  • Edit Videos without Using Any Other Tool
  • Record Slideshow for Playback
  • Control the Slideshow Remotely

BONUS Keynote Tips For Engaging Presentations

Keynote tips faq, #1 – animate individual objects on the slides.

Elevate the impact of your Keynote slides by animating individual objects to control their appearance and engage your audience. 

Here are three best practices for animating individual objects on your slides:

  • Control the timing: Animate objects to appear on your slide exactly when you want them to. Whether it’s a text box, an image, or a shape, you can choose when it enters the screen to create a seamless and engaging presentation.
  • Preview your animation: Before finalizing your slides, take advantage of the Preview button to see how your animation will look in action. This way, you can make any necessary adjustments and ensure a smooth transition between objects.
  • Customize your animation: Keynote offers a range of animation options to fit your needs. From simple fades to complex movements, you can customize the animation of each individual object to create a visually stunning and memorable experience for your audience.

#2 – Master Magic Move

Little known Keynote tip: You can use a cool feature called Magic Move to seamlessly animate and transition objects between slides.

Magic Move allows for smooth animation and transition between slides, creating a visually engaging and dynamic presentation.

To utilize this feature, duplicate the slide and adjust the position of objects to create a seamless animation effect. Then, select Magic Move from the Add an Effect section to apply the animation between the slides.

Customize the duration, match with text, and define the transition start time for the Magic Move effect to ensure it aligns with your presentation needs. Then, preview the smooth animation to ensure it meets your expectations.

#3 – Edit Your Slide Layouts

To achieve consistent styling in your Keynote presentation, utilize the Edit Slide Layouts feature. This powerful tool allows you to customize your slide layouts and designs, ensuring a cohesive and professional look throughout your entire presentation. Simple but effective, this is a Keynote tip most people overlook. 

Here are three ways you can make the most of this feature:

  • Easily add a title and photo: By editing your slide layouts, you can include a title and photo section in every slide, saving you time and effort. Simply adjust the layout to include these elements, and they’ll automatically appear whenever you create a new slide.
  • Define your frequently used layouts: If you have specific layouts or designs that you frequently use in your presentations, you can define them using the Edit Slide Layouts feature. This way, you can easily access and apply these layouts whenever needed, streamlining your workflow and ensuring consistency.
  • Explore alternatives if needed: While Keynote offers a wide range of slide layouts to choose from, you may find that none of them fit your specific needs. In that case, it’s worth exploring Keynote alternatives that provide more customizable options for slide layouts.

#4 – Use Action Buttons for Shapes in Keynote

To enhance your Keynote presentations, incorporate action buttons into your shapes. Action buttons can add interactivity and engagement to your slides.

Here are three reasons why you should consider using action buttons in Keynote:

  • Easy navigation: Action buttons allow you to create clickable links within your shapes. By linking a shape to another slide or a specific location, you can create a seamless navigation experience for your audience. They can simply click on the shape to jump to the desired section or information.
  • Interactive elements: Action buttons can be used to add interactive elements to your slides. For example, you can create buttons that play videos, open websites, or trigger animations. 
  • Enhanced user experience: By incorporating action buttons, you can provide your audience with a more interactive and hands-on experience. They can actively participate in the presentation by clicking on buttons and exploring the content at their own pace. 

#5 – Use a Pre-Built Template Design

This Keynote tip is another important one to not overlook! Even if you’re creative and love to design from scratch, using pre-built templates as a starting point can save you a ton of time. 

Keynote users can enjoy minimal and modern pre-built templates that are both popular and easy to manage. These templates can serve as a great starting point, offering a foundation for customization and personalization . By utilizing pre-built templates, you can maintain a consistent styling throughout your presentation, especially for large decks. This ensures that your slides look polished and you look like a professional speaker .

Additionally, if you prefer a more personalized touch, Keynote allows you to create your own custom templates or slides . This flexibility enables you to tailor your presentation to your specific needs while still benefiting from the convenience and efficiency of using pre-built designs.

#6 – Customize Your Keynote Toolbar

When it comes to enhancing your Keynote presentations, one important step is to customize your toolbar for easy access to frequently used tools. By customizing your toolbar, you can streamline your workflow and save time during your presentation preparations.

To customize your toolbar in Keynote , go to the View menu and choose Customize Toolbar . From there, you can drag and drop the features you use most frequently into your toolbar. Once you’re done, simply click the Done button to finish customizing your toolbar.

Take advantage of this feature to make your Keynote experience more personalized and efficient.

#7 – Edit Videos without Using Any Other Tool

There are some pretty cool Keynote tips for anyone who integrates videos and other media into their presentations. 

Take your video editing to the next level with Keynote’s built-in tools, allowing you to seamlessly trim, enhance, and add dynamic effects to your videos directly within the presentation software. 

Here are three ways you can edit videos without using any other tool in Keynote:

  • Trim and crop: Use Keynote’s video editing options to easily trim unwanted sections and crop your videos to focus on specific areas, ensuring that your videos are concise and visually appealing.
  • Enhance and adjust : Keynote enables you to enhance the quality of your videos by adjusting brightness, contrast, and saturation. You can also apply filters and effects to give your videos a professional touch.
  • Add text and annotations: With Keynote’s built-in text and shape tools, you can add text overlays, annotations, and captions directly onto your videos. 

#8 – Record Slideshow for Playback

Enhance your presentation experience by easily recording your slideshow for playback. With Keynote, you have the option to record your presentation, allowing you to share it with others or review it at a later time.

To start recording , simply go to the Play menu and select Record Slideshow . Before you begin, customize the recording settings to your preference. You can choose to include narration and even enable pointer options to highlight important elements on your slides.

During the recording, navigate through your presentation as you would during a live presentation. Use the pause and stop buttons to control the recording and make adjustments as needed.

Once you’ve finished recording, take the time to review and edit the recording if necessary. This way, you can ensure that the playback is smooth and professional.

Recording your slideshow is a convenient way to capture your presentation and share it with others, whether it’s for training purposes, remote meetings, or simply to have a record of your work. No matter what your role is, this Keynote tip can be especially useful if you share your presentations with others!

#9 – Control the Slideshow Remotely

This is a cool Keynote tip for anyone who hosts presentations! Control your Keynote slideshow remotely using the Keynote app on your iPhone or iPad. With this feature, you can easily navigate through your presentation without being tethered to your computer.

Here are three ways you can take advantage of the remote control functionality:

  • Connect your Mac and your iPhone or iPad to the same Wi-Fi network. This ensures a seamless connection between the devices.
  • Open the presentation you want to control on your Mac , then tap the ‘Play’ button in the top-right corner of the Keynote toolbar. This starts the slideshow on your Mac.
  • Once the slideshow is running, you can control it by tapping the ‘Next’ or ‘Previous’ buttons on your iPhone or iPad . This allows you to move through your slides effortlessly, even if you’re standing across the room.

But that’s not all! You can also use your iPhone or iPad as a laser pointer during the presentation. Simply press and hold on the screen, and a laser pointer will appear, helping you emphasize important points and engage your audience even more. Cool, right? 

Choose A Set Of Icons & Stick To It

For a visually cohesive and professional presentation, choose a set of icons that aligns with your theme and consistently use them throughout.

Not only does this create a visually engaging presentation, but it also reinforces your personal branding and message. The use of a specific set of icons helps in maintaining a streamlined and polished design aesthetic , ensuring that your slides look cohesive and well-designed.

A consistent set of icons also aids in guiding the audience’s understanding and navigation. It provides a visual cue that helps them follow along and comprehend the information presented.

Make Fast Edits with Master Slides

Say goodbye to manually editing each slide individually. Instead, make fast edits to the design and formatting of all slides by modifying the Master Slide templates.

With the Master Slides feature, you can efficiently update fonts, colors, and layout elements across all slides in your presentation.  

Imagine the efficiency of making a single edit and seeing it instantly reflected throughout your entire presentation. With Master Slides, you can ensure consistency and cohesiveness in your slides without the hassle of repetitive editing.

Play with Themes

Enhance the visual appeal of your slides by exploring the Play with Themes feature and experimenting with different visual styles and aesthetics.

With Keynote, you can easily change the entire look and feel of your slides by applying different themes from the Themes chooser. This allows you to customize the themes by adjusting colors, fonts, and slide layouts to match your content and branding.

Include Stunning Charts and Graphs

Consider incorporating visually stunning charts and graphs into your Keynote presentation to enhance data representation. By utilizing these powerful visual aids, you can simplify complex information and make it more accessible to your audience.

Incorporating visually appealing charts and graphs into your Keynote presentation is a simple yet effective way to engage your audience, enhance data representation, and leave a lasting impact.

Export Keynote to Different Formats

This is another keynote tip that most people don’t realize the usefulness of at first glance. To ensure compatibility and easy sharing, Keynote allows you to export your presentation to various formats, including PowerPoint, PDF, HTML, and images . 

To export your presentation, simply go to the File menu and select ‘Export To’ . From there, you can choose the desired format and adjust settings to customize the export process. 

Consider the needs and preferences of your recipients when selecting the format for exporting your Keynote presentation. For example, if they primarily use PowerPoint, exporting to that format would make it easier for them to view and edit your presentation. On the other hand, exporting to PDF can ensure that your presentation retains its formatting and can be easily viewed on any device.

How Do I Make My Keynote Slides Look Good?

To make your Keynote slides look good, utilize slide transitions and animations, customize your toolbar for efficient editing, use pre-built templates, and incorporate interactive elements strategically. Take advantage of support options for additional assistance. And of course, don’t forget to apply best design practices!

What Are the Cool Things You Can Do in Keynote?

You can do many cool things in Keynote! Create smooth transitions, customize object animations, use Magic Move for seamless slides, and edit slide layouts. Customize your toolbar for quick access to frequently used tools.

How Do You Make a Keynote Presentation Effective?

To make your Keynote presentation effective, utilize the features on Mac, iPad, and iPhone. Collaborate in real-time and sync across devices. Access support options like searching for answers, connecting with experts, and using user guides and forums.

Is Apple Keynote as Good as Powerpoint?

Yes! Apple Keynote is a powerful presentation software that offers unique features, seamless integration across devices, and a user-friendly interface. It provides a wide range of tools and templates to create visually stunning and engaging slides.

By utilizing these powerful Keynote tips and features, you can create beautiful and professional Apple slides that will impress your audience. Simply put, if you’re trying to become a keynote speaker , you should know these Keynote tips.

From mastering slide transitions and animations to customizing your toolbar and controlling the slideshow remotely, Keynote offers a range of tools to enhance your presentations.

With the ability to collaborate in real-time and seamlessly sync across devices, Keynote is the ultimate presentation software for unleashing your creativity and delivering impactful presentations.

Do you have other Keynote tips to share? Comment below and share your favorite Keynote features!

Free Public Speaker Training, hosted by TEDx speaker Taylor Conroy, click here to save your free spot

Check out more great articles from the Thought-Leader Blog covering TEDx Talks, success mindsets, and everything else in between

How to Get a TED Talk

How to prepare a ted talk, how to market yourself effectively, how to become a keynote speaker, how to speak professionally.

Unsupported browser

This site was designed for modern browsers and tested with Internet Explorer version 10 and later.

It may not look or work correctly on your browser.

  • Presentations

How to Create a Basic Keynote Presentation (On Your Mac)

Andrew Childress

The best apps find the sweet spot between power and ease-of-use. And that's exactly the balance that you'll find in  Apple Keynote,  the best tool to build a presentation on macOS and iOS. 

Example Slide Vera

This tutorial will serve as a Keynote how to use guide. You'll see how easy it can be to build Keynote presentations in Mac for free. Let's learn more!

Apple Keynote Explained: What Is a Keynote Presentation?

Apple Keynote is one of the most powerful tools to build a presentation on the macOS ecosystem. One advantage to the Keynote app is that it's got the feel of an Apple-designed piece of software, with a focus on design and ease-of-use.

If you've used Microsoft PowerPoint to build a presentation, you'll feel right at home in the Keynote app. But Keynote is simplified and streamlined, with the essential features that every presenter needs.

Keynote template update on iOS

Another great part of Keynote is that it works beautifully on iOS devices. Thanks to iCloud Drive, saving your presentation in the cloud will help you pick up where you left off on your mobile device. While PowerPoint and Google Slides have mobile apps, they often feel like afterthoughts with features missing or limited.

Best of all, Keynote is free. For macOS and iOS users, the Keynote app is the least expensive way to build a presentation.

For a deeper dive into the app and how to use it, make sure to check out the Keynote tutorial below:

apple keynote presentation style

How to Use Apple Keynote

You might be wondering how to use Keynote to build your next presentation. While the app has an intuitive interface that lends itself to beginners, it helps to have a few pointers. Here are four steps you can take to learn how to use Keynote to make a presentation.

1. Explore the Keynote App Interface

If you're switching to the Keynote app from another piece of presentation software, my favorite tip is to spend time familiarizing yourself with the interface. If you've got a general understanding of the interface, you'll know where to go when you want to accomplish a task.

Keynote interface

  • Slide thumbnails  live on the left side of Keynote by default. You can click on a slide thumbnail to switch to it, and also drag to re-order slides in the sidebar to resequence them.
  • The key tools  run across the top of the app and span practically every action you need to build a slide. You'll notice key actions like  Add Slide, Play,  and the center icons (Table, Chart, Text, Shape, Media) that help you add the corresponding content blocks to your slide.
  • The center part of the Keynote app  is your canvas, where you can drag and drop content blocks to build out your slide.
  • The format  option lives on the right side. With an object selected, click on it to open the options to adjust the style of an object, like the color, chart style, or font-face depending on the content selected. 

Keynote's interface is mostly intuitive. It also is similar enough to other apps like PowerPoint that it's easy to start using. Think about how these tools fit together so that you'll always know where to look for the needed tool.

2. Learn to Add and Customize Content

Slides are ultimately made up of content. That might include text boxes, charts and graphs, images, and more. In this section, let's customize two key slides from the VERA Keynote template  by adding content examples.

Vera starting point

Advanced Keynote templates like VERA already have content on the slide that. You can simply click in the content boxes and type over the placeholder to add your text. 

If you want to add additional content, you can click on the corresponding content type above the canvas. For my Keynote example, I'll click on  Media,  then  Choose,  and browse to an image stored on my computer. Then, just click and drag to reposition any of the elements.

Updated Slide Vera Everylytics

Believe it or not, this is pretty much everything you need to know to build up a slide. Add content, reposition it, and update it with your specifics. These repeated simple steps come together to build your slide.

3. Learn How to Use Format and Style Tools

What if you want to adjust the font face? Or the color of a shape? The answer is that all of the tools live in the same menu.

With any object selected, click on the  Format  button near the upper right menu area in Keynote. You'll see a brand-new panel in Keynote that'll help you transform the selected object.

Format Option

Another stylistic tool that you can use to capture your audience is animation. Keynote Animations are an advanced (but crucial) part of building effective slides. Check out the tutorial below 

apple keynote presentation style

4. Learn Presenter Tools

No matter what app you use to give a presentation, you should think of your slides as  support to what you're saying. Apps like Keynote help you build a presentation that'll give you confidence when presenting.

Two of my favorite features in Keynote are  Presenter Notes,  and the  presenter view, which are complementary features that keep important information front and center.

Keynote presenter notes

To add presenter notes, go to the  View  menu  and choose  Show Presenter Notes.  You'll see a new box open below the Keynote canvas where you can type in your notes. In the screenshot above, you can see an example.

When you're ready to present, press the  Play  button on Keynote's tools. One screen will show your presentation, while a second display will tee up speaking aids including the Presenter Notes you added. Keep those notes front-and-center as you present to an audience.

Play view

Also, you can use Keynote's mobile apps as a remote to advance slides on macOS. Make sure to download the Keynote Remote  app for iOS to turn your mobile device into a presenting tool.

Best Keynote Presentation Template Examples

The section above covered the essentials of how to build Keynote presentations. However, one of the best resources that presentation professionals use is pre-built templates from professional designers.

This is the central value of Envato Elements . On Elements, a single subscription with simple licensing unlocks more than a million assets - including thousands of professional Keynote presentation templates. 

Envato Elements Homepage Updated

When you source a Keynote presentation template from Envato Elements , you fast track the process of designing one of the best Keynote presentations. You don't have to know how to make presentations on Mac from scratch when you use a template as a starting point.

Envato Elements homepage

If you're wondering how to make presentations on Mac, a template might just be the answer. When you download a template for the Keynote app, it already includes placeholders and ideas that you can update with your content. Templates are really just a starting point for using Keynote to build a presentation.

5 Best Keynote Presentation Templates from Envato Elements

Envato Elements features a deep library of templates that help you learn how to make a presentation on macOS. There are so many options that it helps to have a guide to top Keynote presentation templates.

Let's take a look at five of the best Keynote presentations that you can build with templates from Envato Elements.

Elnia template

With 65 unique slide designs, Elnia is a classic example of how templates help you build Keynote presentations. Each of them serves a different purpose, like creating a welcome slide, showcasing your team, and showcasing a project timeline. This template features 16 color variants that help you build your best Keynote presentation yet. 

2. Groningen


Groningen might be the right template if you want to create a Keynote presentation on Mac that highlights your business. The clean, graphical slides are the perfect way to illustrate business concepts. Download it, drop your company details in, and you'll have quickly built a Keynote presentation that stands out.

Vera Keynote template

The custom, fancy image masks help you build one of the best Keynote presentations that fits with modern design trends. It's got a minimal and bold look-and-feel that'll help your audience zone in on key slide content.

4. Look Book

Look Book Keynote template

For the fashion-centric and forward-thinking audience, look no further than the Look Book template. Using Keynote is easier when you start with a template like Look Book that already has all of the slide designs to fit the category. You can also use this template when learning how to make a slideshow on Mac.

Mouve Keynote Template

Mouve is a great general-purpose template for the Keynote app. It features custom animations that go beyond Keynote's built-in effects to help capture and keep an audience's attention. When you want to make a presentation on Mac with a sense of motion, make a Mouve!

If Envato Elements isn't your style, you can also source top-notch Keynote templates from Envato Market . On Envato Market, you pay for templates one-at-a-time, which can help you keep the total cost of your presentation low.

Whether you choose Elements or Market , use the round-ups below for the top Keynote presentation template selections:

apple keynote presentation style

Learn More About Using Apple Keynote

This tutorial is really just the start of your Keynote presentation learning path. With a Keynote template from the section above and a few extra learning resources, you're well on your way to learning how to make a presentation on Mac.

For a comprehensive look at Apple's top-notch presentation software, make sure to check out the resource How to Use Apple Keynote (Ultimate Tutorial Guide.)

Also, check out the Keynote tutorials below to continue your Keynote mastery:

apple keynote presentation style

Build a Keynote Presentation Today

Now that you've learned a bit about Apple's Keynote app, it's time to go build a Keynote presentation of your own! Keynote's ease-of-use and smooth learning curve can help you develop a presentation in less time than any other app.

Don't forget: using a source like Envato Elements or Envato Market  is one way to save yourself hours of design work. You can build one of the best Keynote presentations by simply using one of the templates as a starting point.

Editorial Note :  This Keynote tutorial was originally published in December of 2013 by Hannah Williams . It's been completely revised and updated to include new information.

Andrew Childress

apple keynote presentation style

The Apple WWDC 2023 #1 Keynote Formula Hands-Down

June 9, 2023.

' src=

Dennis Limmer

Apple WWDC Keynote Techniques have long been the gold standard for product launch presentations, captivating audiences with their engaging storytelling and sleek visuals. This blog post will delve into the intricacies of these renowned events, offering valuable insights into what makes them so successful.

We’ll explore Apple’s unique keynote structure, which often features opening videos that set the stage for upcoming announcements. Additionally, we’ll discuss how Apple effectively utilizes marketing terms over technical jargon to create a more accessible experience for its audience.

As we continue our examination of Apple WWDC 2023 Keynote Techniques, you can expect to learn about the company’s emphasis on cohesive storytelling and design-focused presentations. Finally, we’ll touch upon the influence that these techniques have had on other tech companies’ events and why it remains challenging for competitors to replicate such engagement levels in their own presentations.

Apple WWDC 2023 Keynote Structure

apple WWDC 2023

For over two decades, Apple has used a consistent structure for its  keynotes , which has become essential to their product launch success.

The presentations start with an opening video that sets the theme for the event, followed by several videos showcasing how Apple products have improved people’s lives and demonstrate new features.

Opening Video Sets the Stage

The opening video serves as a powerful introduction to what’s to come during the presentation, highlighting key themes like innovation and creativity.

Videos Highlight Product Impact and Innovations

  • Innovative Features:  Videos focus on specific innovations within each product release, emphasizing both functionality and design improvements.
  • User Testimonials:  Including testimonials from real users helps demonstrate tangible benefits while humanizing technology.
  • Demonstrations:  Live demonstrations provide a firsthand look at how new features work in real-time scenarios, reinforcing why attendees should be excited about upcoming releases.

This strategic use of visuals keeps audiences engaged and conveys complex ideas more effectively than relying solely on verbal explanations.

Apple WWDC 2023 : Marketing Terms Over Technical Jargon

apple WWDC 2023

Apple’s keynote presentations stand out for their ability to communicate complex ideas in a simple and engaging manner, using fancy marketing terms like Retina or  3D Touch  instead of technical specifications.

  • Accessible language:  By avoiding jargon, Apple ensures that its presentations are understandable to a wider audience, including non-tech-savvy individuals.
  • Clear and simple messaging:  Easy-to-understand language allows Apple presenters to focus on how new features will enhance users’ lives, making it easier for viewers to remember key takeaways from the event.

Using this technique in your own presentations can help you better connect with your audience by making complex concepts more digestible, proving that sometimes less is more when it comes to explaining technology.

Cohesive Storytelling

Apple stands out from other tech companies by telling a cohesive story during keynote presentations, connecting all aspects of the event through engaging storytelling.

Engaging storytelling techniques

Apple’s presenters captivate audiences with personal anecdotes and relatable examples, making complex concepts easier to understand.

  • Tactic:  Using personal anecdotes and relatable examples to illustrate benefits of products.

For example, when introducing the  Apple Pencil , they demonstrated how it could be used in various creative scenarios.

Building anticipation before product launches

Apple generates excitement by hinting at upcoming features and showcasing teaser videos to create buzz around each announcement.

  • Tactic:  Hinting at upcoming features without revealing too much information.
  • Tactic:  Showcasing teaser videos with intriguing visuals but no specifics.

These strategies encourage viewers to tune into the live event for full details on what’s coming next from Apple.

By incorporating these elements into their keynotes, Apple crafts an immersive narrative that keeps audiences captivated and eager for more information about their latest innovations.

Apple WWDC 2023: Design-Focused Presentations

apple WWDC 2023

Apple keynotes prioritize design, showcasing surgical-grade stainless steel construction and stunning gold finishes to create desire among consumers who appreciate both form and function.

Showcasing Premium Materials

Apple emphasizes the high-quality materials used in their products, such as the ceramic shield introduced with iPhone 12 that offers four times better drop performance than previous models.

Highlighting Aesthetic Elements

  • Liquid Retina Display:  Featured during the iPad Pro launch event, this advanced display technology provides an immersive visual experience through its edge-to-edge screen design.
  • Gorgeous Finishes:  Apple frequently introduces new color options for its devices, like the luxurious Gold finish for iPhones, to entice potential buyers who value personalization and style.

Apple’s incorporation of attractive designs into their product range enables them to stand out from other companies, whilst maintaining a solid brand image based on sophisticated looks and cutting-edge features.

Apple WWDC 2023: Influence on Other Tech Companies’ Events

The success of Apple’s keynotes has led many other tech companies, such as  Google  and Samsung, to adopt similar presentation styles, but they often struggle to replicate the same level of engagement.

Adoption of Apple-Style Presentations by Competitors

Competitors have tried to emulate Apple’s keynote techniques to generate excitement around their products, as seen in events like Google I/O or Samsung Unpacked.

Challenges Faced by Other Companies in Replicating Engagement

  • Cohesive Storytelling:  Unlike Apple, some tech companies fail to create a captivating narrative that connects all aspects of their event, making it difficult for audiences to stay engaged.
  • Clear Messaging:  Many presentations from competing brands tend to focus on technical jargon rather than using simple marketing terms that resonate with consumers, resulting in unclear messaging.
  • Aesthetic Appeal:  While some competitors emphasize design elements during product launches, they often fall short when compared with Apple’s meticulous attention-to-detail approach towards aesthetics.

To capture consumer interest and build anticipation for product launches like Apple does, other tech companies need to prioritize cohesive storytelling and clear messaging while maintaining high standards for design aesthetics within their presentations.  Imitation may be the best form of admiration. 

Apple WWDC 2023: Conclusion

apple WWDC 2023

Apple Keynote Techniques  are the gold standard for presentations in the tech industry, emphasizing storytelling, design, and simplicity to create a unique brand that’s hard to replicate.

Retail professionals can learn from Apple’s marketing approach, which prioritizes clear language over technical jargon and cohesive storytelling to showcase products effectively.

By taking inspiration from Apple’s design-focused presentations, retailers can elevate their own product displays and create a more engaging shopping experience for customers.

This is the future of retail that’s taking shape along with Apple’s presentation about their upcoming technology, so make sure to stay tuned in to RetailWire for more developments.

FAQs in Relation to Apple WWDC 2023 Keynote Techniques

Pros and cons of using keynote.

Pros: Keynote’s user-friendly interface, high-quality templates, seamless integration with Apple products, and compatibility with PowerPoint

Cons: Limited customization options and a lack of advanced features for professionals

Effective Keynote Usage

Choose an appropriate template, organize content into clear sections, utilize visuals, practice storytelling techniques, maintain simplicity in design, and rehearse delivery for smooth transitions.

Notable Keynote Features

Cohesive storytelling, design-focused presentations, and accessible marketing terms are three notable features of Apple keynote presentations.

Purpose of Apple Keynote

Apple keynotes introduce new products or services while showcasing their innovations in a compelling manner to build anticipation among consumers.

Dennis Limmer

Dennis Limmer is a seasoned journalist with RetailWire, dedicated to bringing the latest in retail news, trends, and product insights to readers. With a sharp eye for detail and a deep understanding of the retail landscape, Dennis's articles offer a blend of in-depth analysis and timely information, making him a trusted voice in the industry.


Retail industry’s premier source for news, analysis, and discussion.

Login · Register

Discussions, retail news, press releases, about retailwire, meet the braintrust, advertise with us, submit a press release.

© 2024 RetailWire ·  Privacy Policy  ·  Community Guidelines  ·  Sitemap

Username or Email Address

Remember Me

Lost your password?

Don't have an account yet? Sign up

6 Tips and Tricks for Amazing Keynote Presentations on Your Mac


Your changes have been saved

Email Is sent

Please verify your email address.

You’ve reached your account maximum for followed topics.

4 VPNs That Don't Require You to Sign Up or Register

Why is the windows interface so disjointed after these years, manage work or personal workflows with this excellent project organizer app.

Keynote is the simplest way to make a beautiful presentation on your Mac. If you pick a template you like and let the defaults do the trick, you'll most likely end up with something you're proud of. However, you've got a lot more options than just the basics.

When using Keynote, you can easily transition between different slides. On top of that, you can jump around however you feel necessary—along with much more. Here, you'll learn the best Keynote tips for making amazing presentations in macOS.

1. Master Keynote's Slide Transitions

Transitions and animations are the two biggest reasons to use Keynote for making a presentation. To add a transition effect, select the slide from the slide navigator on the left. From the top-right corner of the window, click on the Animate tab.

Animate Tab Keynote Screenshot

Then, select the Action option, and you'll see a big blue Add an Effect button.

Add an Effect Keynote Screenshot

When you click on it, you'll be able to select from more than a dozen effects. In the example below, we've used the Confetti effect.

Confetti Effect Keynote Screenshot

Once you select a transition, you'll be able to define the duration, the direction, and the start time.

2. Animate Individual Objects on the Slides

Keynote lets you control exactly when and where your objects show up. You can animate these by going to Animate > Build In > Add an Effect .

Build In Keynote Animation Screenshot

Click the Preview button to see how it looks. If you want to animate multiple objects together or one after the other, select all of them when defining the Build In effect.

When multiple objects are involved, click the Build Order button from the bottom of the sidebar. Here, you can define the order in which the objects appear on the screen.

3. Master Magic Move

Magic Move lets you directly move an object from one slide to another, with complete control over the animation.

First, place the objects on the slides the way you want. From the Slide Navigator , duplicate the slide by using the Command + D shortcut.

Now, change the position of the objects on both slides. The first slide will have objects in the default state. In the second slide, position the elements where you want them to end up.

Change Position of Elements in Keynote Screenshot

Select the first of the two slides (not both), and from the sidebar, click on the Animate tab. From the Add an Effect section, choose Magic Move .

Magic Move Keynote App Screenshot

Preview it, and you'll instantly see a smooth animation going from one slide to another. Keynote takes care of the transition and animation automatically. But if you want, you can change the duration, match it with text instead of objects, and define when to start the transition.

4. Edit Your Slide Layouts

If you're working on a big presentation, you'll probably want your styling to be consistent. To achieve this, you can use the feature that lets you edit your slide layouts—which will allow you to define layouts and designs you use frequently.

Finding this feature in Keynote is simple. On your Mac keyboard, hold the Control button and click on a slide with your trackpad. Then, choose Edit Slide Layouts from the context menu.

Keynote Edit Slide Layouts Screenshot

After selecting Edit Slide Layouts , you can adjust numerous areas of your Keynote slides. For example, you can include a title and photo—along with several other things.

Change Keynote Slide Layout Screenshot

When you're finished, hit the blue Done button at the bottom, and you'll have something that better fits your needs.

If you aren't a big fan of the presentation layouts in Keynote, you can always consider picking from various Keynote alternatives .

5. Customize Your Toolbar

The more you use Keynote on your Mac, the more you'll figure out what does and doesn't work for you. You'll also probably notice that you use some tools more frequently than others. Having easy access to these is a good idea if you'd like to work more efficiently when creating your presentations.

Customizing your toolbar in Keynote is quite straightforward. When using the app on your Mac, you'll first need to go to the View menu from the macOS menu bar and choose Customize Toolbar located at the bottom of the dropdown.

Dropdown Menu in Keynote for macOS Screenshot

A pop-up window will appear; here, you'll see a huge range of icons and other things you can move around. Moving these is the same as if you wanted to change icons on your iPhone or iPad; you can drag and drop the features you most frequently use.

Customize Toolbar in Keynote for mac screenshot

When you're done customizing your toolbar, you can click the Done button in the bottom right-hand corner.

Keynote isn't the only way you can customize on your Mac . You can change several areas on your computer—color schemes, icons, and sounds, to name a few.

6. Use Action Buttons for Shapes in Keynote

As you create your presentations in Keynote, you might want to use shapes for several reasons. You can use them to create graphics , and they're also handy for breaking up your text—among numerous other things. One of the app's best hidden features lets you turn any shape into more of an interactive button.

You can use the action options for shapes in Keynotes to jump to a different slide. But that's not all; they're also handy for opening web pages and even ending the presentation.

First, you'll need to add a shape to your Keynote presentation. You can do this by selecting Shape from Keynote's toolbar at the top.

Choose the shape you want to add to your presentation and select it. After that, use the Command + K keyboard shortcut.

Expand the dropdown menu, and you can choose whether you want your shape to link to a slide, a website, or something else.

Mac Keynote Choose Shape Function Screenshot

After choosing the purpose of your shape in Keynote, complete the remaining steps that your Mac prompts you to do. You can then use your shape to supercharge how your presentation functions.

Get More Advanced With Keynote Presentations on Your Mac

If you use a Mac to create your presentations, you might want to use Keynote for several reasons. Its interface is user-friendly, and you have plenty of customization options. On top of that, the app makes it easy for you to move around to different slides and various other things—giving you more control over what you're trying to do.

Now that you've read these tips, you should have a better understanding of how you can improve your presentations and wow your audience. You've learned all about adding effects, skipping to different slides, and more.

  • Productivity
  • Presentations

More From Forbes

8 presentation techniques you can copy from apple's wwdc keynote.

  • Share to Facebook
  • Share to Twitter
  • Share to Linkedin

Whether you use Microsoft PowerPoint or Apple Keynote to deliver presentations, there is plenty you can learn from the Apple presentation that kicked off this week’s Worldwide Developers Conference 2012 (WWDC). Several executives took to the stage to unveil new MacBooks, the new version of the OS X operating system (Mountain Lion), and iOS 6 for mobile devices. Each of the featured Apple speakers are skilled presenters, but the first 30 minutes of the keynote offers an MBA class in presentation skills.  Here are eight techniques you can adopt to improve your very next presentation.

Grab Attention. Your audience will give you about 90 seconds to grab their attention. If you’re boring right out of the gate, your audience will tune out and it will be very difficult to re-engage them. Apple always has something up its sleeve. At WWDC 2012 the audience expected to see Apple CEO Tim Cook open the keynote. Instead they got Siri, the iPhone personal assistant. Siri warmed up the crowd, literally, with jokes. A new and improved Siri was part of the presentation so it made sense that Apple would choose to shine the spotlight on it. Start strong or you risk losing your audience.

Avoid bullet points. There are no bullet points in an Apple presentation. There are photos, images, and words, but no bullet points. A slide filled with text and bullets is the least effective way to deliver information. Here’s a trick, though. If you want to show a list of items (such as features, benefits, technical specs, etc), place an image on the left of the side and the list on the right. Apple spokespeople do this frequently in every presentation. When Tim Cook provided an outline of the conference, his slide displayed an image of a WWDC badge on the left and a list of five items on the right. If you need to list items, place them to the right of an image and animate each item separately so they drop in to the slide one at a time.

Put numbers into context.  Tim Cook and other Apple speakers deliver statistics by putting the numbers into a context that’s relevant to the audience. For example, Cook said there were 400 million accounts on Apple’s App Store. More impressive, he said, “That makes it the store with the largest number of credit cards anywhere on the Internet.” This is a technique that Cook uses very effectively. In presentations and interviews, Cook will rarely deliver a statistic without adding one sentence that puts into perspective. Other Apple executives do something similar. When vice president Phil Schiller introduced the new MacBook Pro, he said it was just 0.71 inches.

Instead of letting the audience figure out how thin that is, Schiller placed his finger alongside the computer and said, “It’s thinner than my finger. Never has there been a notebook this thin, this light, and this powerful for personal use.” Don’t just deliver statistics; put them into context.

Keep number slides simple.   Cook delivered a lot of impressive statistics: 400 million accounts on the app store, 650,000 apps, 225,000 apps for the iPad, 30 billion apps downloaded, etc. Whenever Cook mentioned a statistic, the number was the only text on the slide. When Cook said that 30 billion apps had been downloaded from the app store, his slide read: 30 Billion. Avoid the temptation to clutter the slides with extraneous information. Also, think visually when delivering statistics. Cook said that Apple had written $5 billion worth of checks to developers. When he delivered the statistic, the slide showed the image of a check made out to ‘developers,’ in the amount of 5,000,000,000.

Important numbers should stand on their own.

Share the stage. Cook does not dominate the presentation. Instead he introduces several characters in the narrative. In the first thirty minutes of the presentation the audience heard from Cook, Phil Schiller, several app developers, and Apple designer Jony Ive  (Ive and the developers were shown in video clips). Several other executives demonstrated new products later in the live presentation. Would you watch a movie with one character? Of course not. Then why would you expect an audience to enjoy a presentation with only one person? If you can’t physically share the stage with another person from your company, introduce them via video or encourage some audience participation.  A presentation shouldn’t be all about you.

Create headlines.   Apple doesn’t wait for bloggers to decide what the headline is. Apple creates and delivers the headline for each of its products. It’s not hard to find the headline. Each new Apple product and key features is summarized in one sentence and the sentence is repeated in the live presentation and on the home page of the Apple Web site. For example, when Phil Schiller introduced a new MacBook Pro he told the audience that Apple engineers had “re-envisioned the consumer notebook.” The home page immediately reflected the new message with the words,

“Introducing MacBook Pro. It’s a whole new vision for the notebook.” Don’t wait for someone else to position your product. Do it for them.

Deliver wow moments. Molecular biologist John Medina at the University of Washington Medical School likes to say that the brain does not pay attention to boring things. An Apple presentation is never boring. Instead of simply demonstrating the new MacBook Pro, Phil Schiller built up to the moment by showing a slide with a notebook computer draped under a black curtain (it reminded me of 1984 when Steve Jobs built up the excitement for the first Macintosh by pointing to table on the center of the stage with a computer hidden in a black bag). “This is the most beautiful computer we’ve ever made,” Schiller said when he finally revealed the computer. Don’t be boring. A little drama never hurts.

Inspire your audience. Like his predecessor and mentor, Steve Jobs, Cook doesn’t just sell products; he likes to inspire his audience, too. After delivering several impressive statistics, Cook said, “What we do together is much more important than any set of numbers could ever reflect. Our goal has always been to do great work and to make a difference in people’s lives. Nothing makes us happier than to see hundreds of thousands of developers around the world using our hardware and software to create and share their latest, greatest ideas.” Cook then introduced a video showing examples of unique apps making a difference in people’s lives (apps that help the blind explore their world or school children in India learn anatomy). At the conclusion of the presentation, Cook remarked, “We are so proud of these products. Ultimately, it’s why people come to work at Apple, to create products that empower people, to make a difference. The products we make, combined with the apps you create, fundamentally change the world.” A good presentation delivers information effectively. A great presentation inspires.

Carmine Gallo is the communications coach for the world’s most admired brands. He is a popular keynote speaker and author of several books, including the international bestsellers The Presentation Secrets of Steve Jobs and The Innovation Secrets of Steve Jobs . His new book, The Apple Experience: Secrets to Building Insanely Great Customer Loyalty is the first book to reveal the secrets behind the stunning success of the Apple Retail Store. Carmine has recently launched an eLearning course titled, The New Rules Of Persuasive Presentations . Follow Carmine on Facebook or Twitter .

Carmine Gallo

  • Editorial Standards
  • Reprints & Permissions

Presentations that stand out. Beautifully.

With its powerful tools and dazzling effects, Keynote makes it easy to create stunning and memorable presentations, and comes included with most Apple devices. Use Apple Pencil on your iPad to create diagrams or illustrations that bring your slides to life. And with real‑time collaboration, your team can work together, whether they’re on Mac, iPad, iPhone or a PC.

See what’s new in Keynote

Present your story. Your way.

Keynote sets the stage for an impressive presentation. A simple, intuitive interface puts important tools front and centre, so everyone on your team can easily add beautiful charts, edit photos and incorporate cinematic effects. And Rehearse Mode lets you practise on the go, with the current or next slide, notes and clock — all in one view.

Start with a gorgeous layout.

Choose from over 40 eye-catching themes that instantly give your presentation a professional look. Or create your own slide designs, background images and page‑by‑page customisation.

Create next-level animations.

Add drama to your presentation with more than 100 cinematic transitions and effects. Make your words pop by adding textures, colour gradients and even photos — with just a tap. And animate objects along a path using Apple Pencil or your finger on your iPhone or iPad.

Make every slide spectacular.

Add subtle movement to your slides with dynamic backgrounds. Illustrate your point with over 700 Apple-designed shapes, or add photos, videos, music, image galleries and charts. Easily remove backgrounds from supported images and live videos or manually refine adjustments as needed. You can even use your iPhone to take a photo or scan a document, and Continuity Camera can send it straight to Keynote on your Mac.

What’s new in Keynote.

Learn about everything you can do in Keynote

Get the updates. Then get in touch.

Stay up to date when people join, edit or comment in collaborative presentations and easily get in touch with your team using Messages and FaceTime.

Get more done on iPad.

Quickly insert objects, find settings and get to your favourite tools with the customisable toolbar. And Stage Manager makes it easy to multitask across multiple presentations and apps at the same time. 1

Make backgrounds disappear.

Now you can more easily remove backgrounds from supported images — and even live videos — or adjust them to your liking.

Add live video feeds to any slide.

Appear in a window, right on your slides, with a picture-in-picture display during remote presentations. Or include a live feed of your iPhone or iPad screen to show off apps.

Get started with dynamic themes.

Start with one of three beautiful new animated themes, then customise it to set the tone for each slide with 18 adjustable background presets — from understated to highly visual, monochrome to colourful, calm to energetic.

Captivate your audience with dynamic backgrounds.

Make your presentation stand out by adding stunning colour and visual interest to your slides. Create motion on a title or closing slide for a bold statement, and keep viewers engaged with subtle movement throughout the presentation.

Present with your team. Seamlessly.

For slideshows with multiple presenters, you can now take turns controlling a single deck — from anywhere — on Mac, iPad and iPhone.

Play YouTube and Vimeo videos right in Keynote.

Embed a video from YouTube or Vimeo, then play them right in your presentations, without the need to download or open the video in a media player. 2

Present over video conference. Like a pro.

Play a slideshow in its own window so you can access other apps while you present. You can view your presenter notes, upcoming slides and navigation in a separate window as well.

Outline your presentation. Easier.

With outline view for iPhone and iPad, quickly jot down your thoughts, restructure ideas and move concepts from slide to slide. Then switch to slide view and start designing.

Present like never before. From anywhere.

With Keynote, presenting remotely can be just as seamless as presenting in person. Say goodbye to saying “Next slide, please” — now multiple people can present together, even remotely, with each person taking control of their section of the deck. Add a live video feed of yourself to any slide for a picture-in-picture experience. Or when presenting on your Mac, include a live feed of your iPhone or iPad screen to walk through your apps. You can even play a slideshow in its own window, so you can simultaneously access your notes and other apps.

Any presentation. Any device. Anytime.

You don’t work in one place on just one device. The same goes for Keynote. Work seamlessly across all your Apple devices. The slides you create using a Mac or iPad will look the same on an iPhone or web browser — and vice versa.

You can also work on presentations stored on iCloud or Box using a PC.

Start using Keynote at

Create and present together. Even when apart.

Work together in the same presentation, from across town or across the world. You can see your team’s edits as they make them — and they can watch as you make yours too. You can even get notifications when people join, edit or comment. When presenting as a team, you can also take turns controlling a single deck from anywhere.

Use Apple Pencil when inspiration strikes.

Add colour, illustrations and handwritten comments for more beautiful presentations with Apple Pencil on your iPad.

Plays well with Office.

Teaming up with someone who uses Microsoft PowerPoint? Keynote makes it a great working relationship. You can save Keynote presentations as PowerPoint files. Or import and edit PowerPoint presentations right in Keynote.

Learn more about Microsoft PowerPoint compatibility

See everything that’s new in Keynote

  • What’s new in Keynote for iPhone and iPad
  • What’s new in Keynote for Mac
  • Keynote for iCloud release notes

Additional Resources

  • Get Keynote support
  • Learn about Microsoft Office compatibility
  • Learn about collaboration for Pages, Numbers and Keynote
  • Use Keynote in a video conference app

Keynote User Guides

  • Keynote User Guide for Mac
  • Keynote User Guide for iPad
  • Keynote User Guide for iPhone
  • Keynote User Guide for Web

Build spreadsheets that are bottom-line brilliant.

Create documents that are, in a word, beautiful.

Looks like no one’s replied in a while. To start the conversation again, simply ask a new question.


Keynote presentation style

I'm trying to replicate the Keynote functionality seen in the Apple Web site page describing widgets for iBooks: (see the Gorongosa landscapes).

It's pretty cool how the user seems to be tapping slides on the left side, and the content is shown on the rigth side. You also notice that the graphic in the top right also changes. Mayeb they are not slides, but the whole thing is some sort of interactive feature. Anyone knows how to do that?


Posted on Oct 23, 2012 7:09 PM

Gary Scotland

Posted on Oct 24, 2012 4:56 AM

make 9 slides

place one large pic and 9 reduced sized pics on slide 1

draw a map using free hand object tool and position on slide

type text in box and position

draw white arrow with object tool and position

make a link for each pic to go to corresponding slide inspector > hyperlink > enable > enter slide number

select all objects - copy

enlarge the selected pic and position on the respective slide

goto each slide and paste

User uploaded file

Loading page content

Page content loaded

Oct 24, 2012 4:56 AM in response to sb0117

Oct 24, 2012 8:02 AM in response to Gary Scotland

Gary: Thank you so much. This solves it.

Mojdeh M

Mar 7, 2013 10:31 PM in response to Gary Scotland

Thanks much for your answer. I started to create this but I don't understand the last part. Can you help me wiht the following please, thanks?

  • "select all object - copy" :: do you mean the objects on the first slide?
  • "enlarge the selected pic and position on teh respective slide" :: I am not sure which pic I need to enlarge? The last action was to copy. So I don't know what I am selcting?
  • How do you fit the 9 reduced image onto the first slide? I see only 4 here.
  • the map is just for decoration, right?

Thanks so much.

Mar 8, 2013 1:51 AM in response to Mojdeh M

1 - Position and size all the objects on slide 1

Select all, then copy

Paste into the other empty slides so that all the images are placed identically as slide 1

On each slide, copy one small photo, paste it, then scale it up and position for the large photo

2 - You enlarge a different photo on each slide to show the same photo that is highlighted with the white arrow

3 - Scale and position the pasted photos to fit your layout.

I used 4 images for simplicity, to show the idea of the slide layout, if you need more images, use the amount you need.

4 - The map is information not decoration. When you select a picture the map changes to highlight the region on the map where the picture was taken.

If you click on the link in the original post by sb0117, you will see how the interactive feature works.

Set up your presentation in Keynote

Learn how to choose a theme, add slides, and change the look and aspect ratio of your presentation on your iPhone, iPad, Mac, or online at

No alt supplied for Image

iPhone or iPad

No alt supplied for Image

Use Keynote on iPhone or iPad

Learn how to choose a theme, add content, change the look of a slide, and more.

Choose a theme and add content

To create a Keynote presentation, first choose a theme. Themes contain predesigned slide layouts, which you can use as a starting point for your presentation.

No alt supplied for Image

Tap Choose a Theme, then tap a theme.

No alt supplied for Image

To add your own text, double-tap placeholder text.

No alt supplied for Image

Change the slide size

You can change the slide size to fit screens with different aspect ratios. Any existing content might be moved to accommodate the new aspect ratio.

Open your presentation in Keynote.

No alt supplied for Image

Tap Presentation Options, then tap Presentation Setup.

Tap Slide Size at the bottom of the window, tap a new size, then tap Done.

If you choose Custom, enter the slide dimensions, then tap Done.

No alt supplied for Image

Change the look of a slide

To quickly change the look of a slide, you can apply a different slide layout to it. When you change a slide's layout, any content you've already added appears in the new layout.

Select one or more slides.

No alt supplied for Image

Swipe to see all slide layouts, then tap one to apply it.

No alt supplied for Image

Change the look of your entire presentation

To quickly change the look of your entire presentation, you can choose a new theme at any time. If you added content, it's placed in the slides of the new theme. Any customizations you've made, like changing the color of text, appear in the new theme.

Tap Themes at the bottom of the window.

Tap a theme or swipe to see more themes.

When you're finished, tap Done.

Edit slide layouts

To quickly make changes to multiple slides in your presentation at once, you can edit slide layouts. You can change the layout of a slide, add text, images, and objects. Changes to slide layouts affect the slides in your presentation that use the same slide layout.

Tap on the background of a slide, then tap Edit Slide Layout in the menu that appears.

In the sidebar, tap a slide that you want to edit.

Choose what you want to do — rearrange content, add text, images, and objects.

When you’re done editing slide layouts, tap Done in the upper-right corner.

Use Keynote for Mac

In Keynote, choose File > New, then double-click the theme you want to use in the theme chooser. If the theme chooser doesn't appear, hold the Option key, choose File > New from Theme Chooser, then double-click the theme you want to use.

No alt supplied for Image

To add your own text, double-click placeholder text.

No alt supplied for Image

You can change the slide size to fit screens or projectors with different aspect ratios. Any existing content might be moved to accommodate the new aspect ratio.

No alt supplied for Image

Choose a slide size from the Slide Size pop-up menu.

If you chose Custom Slide Size, enter the slide dimensions, then click OK.

No alt supplied for Image

To change the look of your entire presentation, choose a new theme at any time. If you added content, it's placed in the slides of the new theme.

Click Change Theme.

Double-click a new theme.

To make sure the customizations that you've made (like text color) appear in the new theme, select “Keep your style changes.”

You can always undo a theme change if you preferred your previous theme.

To quickly make changes to multiple slides in your presentation at once, you can edit slide layouts.

From the menu bar, choose View > Edit Slide Layouts.

In the sidebar, select a slide layout that you want to edit.

When you’re done editing slide layouts, click Done in the lower-right corner.

Changes to slide layouts affect the slides in your presentation that use the same slide layout.

Keynote for iCloud

You can choose a theme when you create a new Keynote presentation online at

Double-click a theme. The presentation opens in a new tab or window in your browser.

To add your own text to a slide, double-click the placeholder text.

To add your own image to a slide, drag an image from your computer to the placeholder image.

If you want to change the look of slides, slide size, or the theme after initially creating your presentation in Keynote for iCloud, open your presentation in Keynote on your iPhone, iPad, or Mac.

apple keynote presentation style

Related topics

apple keynote presentation style

Contact Apple Support

Need more help? Save time by starting your support request online and we'll connect you to an expert.


  1. Create a presentation in Keynote on Mac

    apple keynote presentation style

  2. Apple Keynote Template

    apple keynote presentation style

  3. Apple Keynote Template

    apple keynote presentation style

  4. 35 Best Keynote Presentation Templates (Designs For Mac Users 2020)

    apple keynote presentation style

  5. Apple Keynote Template

    apple keynote presentation style

  6. Create a presentation in Keynote on iPad

    apple keynote presentation style


  1. Getting From Apple Keynote to Microsoft Powerpoint

  2. How to Open Apple Keynote Presentation on Windows or Chromebook

  3. Apple Keynote Vertical Slide, portrait format

  4. Preference Settings Secrets in Apple Keynote [TUTORIAL]

  5. UX design

  6. Keynote Demo


  1. 35 Best Keynote Presentation Templates (Designs For Mac Users 2024)

    15. Exalio Plus - Multipurpose Keynote Template. Exalio is a multi-purpose Keynote presentation design. It's ready to use with Keynote themes for Mac. This business Keynote template has style. It's easy to customize on your Mac. This Keynote presentation templates includes: more than 50 unique slides.

  2. How to design great slides and presentations in Apple Keynote ...

    A great slide is obviously the foundation of any great presentation but there is more work that goes into it than most people think. We will look at the one ...

  3. Create a presentation in Keynote on Mac

    To play the presentation, click in the toolbar, then press the arrow keys to advance through the slides. To end the presentation, press the Esc (Escape) key. For more ways to show a presentation, see Play a presentation on your Mac. To close the presentation, click the red close button in the top-left corner of the window.

  4. Apple Keynote: How to make an Interactive Presentation

    On the slide, click to select the object you want to animate. In the Animate sidebar, click the Animate tab. Click Add an Effect, then select an animation. To set animation options such as the duration and direction of the animation, use the controls that appear. (Start Transition,Delay)

  5. 10 Presentation Techniques You Can (And Should) Copy From Apple's WWDC

    Show your team some love. It always helps to acknowledge your team. Cook lavishes praise on his team in nearly every public appearance. He concluded the WWDC '13 keynote by saying, "I'd like ...

  6. Set up your presentation in Keynote

    Open your presentation in Keynote. On iPhone, tap the More button. On iPad, tap the document name or tap the More button depending on what you see in the toolbar. Tap Presentation Options, then tap Presentation Setup. Tap Themes at the bottom of the window. Tap a theme or swipe to see more themes.

  7. 9 Keynote Tips and Tricks for Stunning Apple Slides (+ BONUS Expert

    When it comes to enhancing your Keynote presentations, one important step is to customize your toolbar for easy access to frequently used tools. By customizing your toolbar, you can streamline your workflow and save time during your presentation preparations. To customize your toolbar in Keynote, go to the View menu and choose Customize Toolbar ...

  8. What we can learn about great presentation design from Apple's

    After 15+ years working in communication design, Apple's Keynote got me excited to share my thoughts on what makes their events so powerful and memorable. Open with emotion.

  9. Set up your presentation in Keynote

    Open your presentation in Keynote. On iPhone, tap the More button. On iPad, tap the document name or tap the More button depending on what you see in the toolbar. Tap Presentation Options, then tap Presentation Setup. Tap Themes at the bottom of the window. Tap a theme or swipe to see more themes.

  10. Keynote

    Outline your presentation. More easily. With outline view for iPhone and iPad, quickly jot down your thoughts, restructure ideas and move concepts from slide to slide. Then switch to slide view and start designing. You can also work on presentations stored on iCloud or Box using a PC. Start using Keynote at

  11. Keynote for Apple Mac: 15+ Top Presentation Tips & Tricks for 2019

    Make sure to jump to the tutorials embedded in the Keynote design tips below to master the skill completely. 1. Borrow From Apple Presentations With Built-in Themes. If you're looking to capture the spirit of the well-known, minimalist Apple presentations that Steve Jobs made famous, try out the built-in themes.

  12. This is how we make slides at Apple.

    If what you are describing through bullet points is "sequential" (idea 1, then idea 2…), split the slide. If the bullet points are "additive" (we did x by combining a, b, c) then find a ...

  13. How to Create a Basic Keynote Presentation (On Your Mac)

    With any object selected, click on the Format button near the upper right menu area in Keynote. You'll see a brand-new panel in Keynote that'll help you transform the selected object. With any object selected, click on the Format menu to open up the object-specific options to transform it visually.

  14. 10 Top Apple Keynote Presentation Themes

    In this video, you'll see the best Keynote templates and designs to make presentations. These are the best Keynote theme slides available today. Download u...

  15. The Apple WWDC 2023 #1 Keynote Formula Hands-Down

    Apple WWDC 2023 Keynote Structure. For over two decades, Apple has used a consistent structure for its keynotes, which has become essential to their product launch success. The presentations start with an opening video that sets the theme for the event, followed by several videos showcasing how Apple products have improved people's lives and demonstrate new features.

  16. 6 Tips and Tricks for Amazing Keynote Presentations on Your Mac

    Here, you'll learn the best Keynote tips for making amazing presentations in macOS. 1. Master Keynote's Slide Transitions. Transitions and animations are the two biggest reasons to use Keynote for making a presentation. To add a transition effect, select the slide from the slide navigator on the left.

  17. 8 Presentation Techniques You Can Copy From Apple's WWDC Keynote

    Here are eight techniques you can adopt to improve your very next presentation. Grab Attention. Your audience will give you about 90 seconds to grab their attention. If you're boring right out ...

  18. 38 High-Quality Apple Keynote Templates for Your Next Presentation

    8. Tormund - Keynote Template. A great choice for designers and creative agencies, Tormund by Slidehack features a very bold color scheme. With a base of charcoal gray, its highlight color, yellow, pops. It features extremely clean layouts, templates for data-driven charts, company profiles, maps and more.

  19. Apple Keynote Templates Projects :: Photos, videos, logos ...

    Behance is the world's largest creative network for showcasing and discovering creative work

  20. Keynote

    Outline your presentation. Easier. With outline view for iPhone and iPad, quickly jot down your thoughts, restructure ideas and move concepts from slide to slide. Then switch to slide view and start designing. You can also work on presentations stored on iCloud or Box using a PC. Start using Keynote at

  21. Keynote presentation style

    Keynote presentation style. I'm trying to replicate the Keynote functionality seen in the Apple Web site page describing widgets for iBooks: ... Apple may provide or recommend responses as a possible solution based on the information provided; every potential issue may involve several factors not detailed in the conversations captured in an ...

  22. Intro to images, charts, and other objects in Keynote on Mac

    Save and name a presentation; Find a presentation; Print a presentation; Work in Keynote. Undo or redo changes; Show or hide sidebars; Quick navigation; Change the working view; Expand and zoom your workspace; Customize your app. Customize the Keynote toolbar; Change Keynote settings on Mac; Touch Bar for Keynote; Create a presentation using ...

  23. Create and use character styles in Keynote on Mac

    Click the Style button near the top of the sidebar. In the Font section, click the pop-up menu next to Character Styles. Move the pointer over the style name, click the arrow that appears, then choose Delete Style. If the style is being used in the presentation, you see an alert and can choose a replacement style.

  24. Set up your presentation in Keynote

    Open your presentation in Keynote. On iPhone, tap the More button. On iPad, tap the document name or tap the More button depending on what you see in the toolbar. Tap Presentation Options, then tap Presentation Setup. Tap Themes at the bottom of the window. Tap a theme or swipe to see more themes.