1. Qualitative vs Quantitative Research: Differences and Examples

    what is qualitative research vs quantitative

  2. Qualitative vs Quantitative Research: What's the Difference?

    what is qualitative research vs quantitative

  3. Qualitative vs. Quantitative Research: Methods & Examples

    what is qualitative research vs quantitative

  4. Qualitative vs. Quantitative Research

    what is qualitative research vs quantitative

  5. Quantitative vs. Qualitative Research

    what is qualitative research vs quantitative

  6. Qualitative vs quantitative data

    what is qualitative research vs quantitative


  1. What is the Difference between Quantitative and Qualitative Research?

  2. Quantitative vs Qualitative: Difference and method Research

  3. Qualitative and Quantitative research|comparison between qualitative research and Quantitative

  4. Sample Qualitative and Quantitative Research Titles

  5. Difference Between Quantitative and Qualitative Research

  6. Qualitative vs Quantitative Research Design


  1. Qualitative vs Quantitative Research: What's the Difference?

    The main difference between quantitative and qualitative research is the type of data they collect and analyze. Quantitative research collects numerical data and analyzes it using statistical methods. The aim is to produce objective, empirical data that can be measured and expressed in numerical terms. Quantitative research is often used to ...

  2. Qualitative vs. Quantitative Research

    When collecting and analyzing data, quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings. Both are important for gaining different kinds of knowledge. Quantitative research. Quantitative research is expressed in numbers and graphs. It is used to test or confirm theories and assumptions.

  3. Difference Between Qualitative and Qualitative Research

    Qualitative Research vs. Quantitative Research . In order to understand qualitative and quantitative psychology research, it can be helpful to look at the methods that are used and when each type is most appropriate. Psychologists rely on a few methods to measure behavior, attitudes, and feelings. ...

  4. A Practical Guide to Writing Quantitative and Qualitative Research

    Unlike in quantitative research where hypotheses are usually developed to be tested, qualitative research can lead to both hypothesis-testing and hypothesis-generating outcomes.2 When studies require both quantitative and qualitative research questions, this suggests an integrative process between both research methods wherein a single mixed ...

  5. Qualitative vs. Quantitative Research: What's the Difference?

    Because qualitative and quantitative studies collect different types of data, their data collection methods differ considerably. Quantitative studies rely on numerical or measurable data. In contrast, qualitative studies rely on personal accounts or documents that illustrate in detail how people think or respond within society.

  6. Qualitative vs. quantitative research

    Quantitative research allows you to confirm or test a hypothesis or theory or quantify a specific problem or quality. Qualitative research allows you to understand concepts or experiences. Let's look at how you'll use these approaches in a research project a bit closer: Formulating a hypothesis.

  7. Qualitative vs Quantitative Research

    This type of research can be used to establish generalisable facts about a topic. Common quantitative methods include experiments, observations recorded as numbers, and surveys with closed-ended questions. Qualitative research. Qualitative research is expressed in words. It is used to understand concepts, thoughts or experiences.

  8. Qualitative vs. Quantitative Research: Comparing the Methods and

    Qualitative vs. Quantitative Research in Education: Definitions. Although there are many overlaps in the objectives of qualitative and quantitative research in education, researchers must understand the fundamental functions of each methodology in order to design and carry out an impactful research study. In addition, they must understand the ...

  9. Qualitative vs Quantitative Research 101

    This is an important cornerstone of the scientific method. Quantitative research can be pretty fast. The method of data collection is faster on average: for instance, a quantitative survey is far quicker for the subject than a qualitative interview. The method of data analysis is also faster on average.

  10. What Is Qualitative Research?

    Qualitative research involves collecting and analyzing non-numerical data (e.g., text, video, or audio) to understand concepts, opinions, or experiences. It can be used to gather in-depth insights into a problem or generate new ideas for research. Qualitative research is the opposite of quantitative research, which involves collecting and ...

  11. Qualitative Vs Quantitative Research

    Qualitative research is very different in nature when compared to quantitative research. It takes an established path towards the research process, how research questions are set up, how existing theories are built upon, what research methods are employed, and how the findings are unveiled to the readers. You may adopt conventional methods ...

  12. Qualitative vs Quantitative Research

    Qualitative v s Quantitative Research . Quantitative research deals with quantity, hence, this research type is concerned with numbers and statistics to prove or disapprove theories or hypothesis. In contrast, qualitative research is all about quality - characteristics, unquantifiable features, and meanings to seek deeper understanding of behavior and phenomenon.

  13. What Is Qualitative vs. Quantitative Study?

    Quantitative research is typically carried out via tools (such as questionnaires) instead of by people (such as a researcher asking interview questions). Another significant difference is that, in qualitative studies, researchers must interpret the data to build hypotheses. In a quantitative analysis, the researcher sets out to test a hypothesis.

  14. Qualitative vs Quantitative Data Differences

    Qualitative vs Quantitative Examples. As you saw above, there is a vast difference between qualitative vs quantitative data in research. However, most studies will need to record both types of variables to be effective. Below are examples of using qualitative and quantitative data together.

  15. Qualitative Vs. Quantitative Research

    Quantitative Research - A Comparison. Qualitative Vs. Quantitative Research — A step-wise guide to conduct research. (average: 5 out of 5. Total: 2) A research study includes the collection and analysis of data. In quantitative research, the data are analyzed with numbers and statistics, and in qualitative research, the data analyzed are ...

  16. Qualitative vs quantitative research

    Qualitative vs quantitative research. As we've indicated, quantitative and qualitative data are entirely different and mutually exclusive categories. Here are a few of the differences between them. 1. Data collection. Data collection methods for quantitative data and qualitative data vary, but there are also some places where they overlap.

  17. Qualitative or Quantitative Research?

    Qualitative research is an umbrella phrase that describes many research methodologies (e.g., ethnography, grounded theory, phenomenology, interpretive description), which draw on data collection techniques such as interviews and observations. A common way of differentiating Qualitative from Quantitative research is by looking at the goals and processes of each. The following table divides ...

  18. Qualitative vs Quantitative

    Qualitative vs. Quantitative. While quantitative research is based on numbers and mathematical calculations (aka quantitative data ), qualitative research is based on written or spoken narratives (or qualitative data ). Qualitative and quantitative research techniques are used in marketing, sociology, psychology, public health and various other ...

  19. Quantitative and Qualitative Research

    Qualitative research is a process of naturalistic inquiry that seeks an in-depth understanding of social phenomena within their natural setting. It focuses on the "why" rather than the "what" of social phenomena and relies on the direct experiences of human beings as meaning-making agents in their every day lives.

  20. Qualitative vs Quantitative Research

    In a nutshell, qualitative research generates "textual data" (non-numerical). Quantitative research, on the contrary, produces "numerical data" or information that can be converted into numbers. In analogous terms, qualitative research is like exploring a new city. You walk around, talk to people, and soak up the atmosphere to ...

  21. Critically Thinking About Qualitative Versus Quantitative Research

    Key points. Neither a quantitative nor a qualitative methodology is the right way to approach every scientific question. Rather, the nature of the question determines which methodology is best ...

  22. Guide to qualitative vs. quantitative research

    Quantitative research is a numeric method of collecting data, whereas qualitative research is a non-numerical approach to data collection. Quantitative research Any data that can fall neatly into a numerical system or rating - number of customers, dates of purchases, revenue, Net Promoter Score (NPS) , and so on - falls under the ...

  23. Quantitative vs Qualitative Data: What's the Difference?

    Quantitative vs qualitative data: methods of analysis Another major difference between quantitative and qualitative data lies in how they are analyzed. Quantitative data is suitable for statistical analysis and mathematical calculations, while qualitative data is usually analyzed by grouping it into meaningful categories or themes.

  24. Qualitative vs. quantitative research: Best methods

    Quantitative research: Analysis is based on statistical techniques to test hypotheses and identify correlations. Common methods include descriptive statistics, inferential statistics, and regression analysis. Data types: qualitative data vs. quantitative data: Qualitative data: Collected through methods like interviews, focus groups, and ...

  25. Qualitative Research: Definition, Methodology, Limitation, Examples

    Quantitative and qualitative research are two distinct methodologies used in the field of market research, each offering unique insights and approaches to understanding consumer behavior and preferences. As we already defined, qualitative analysis seeks to explore the deeper meanings, perceptions, and motivations behind human behavior through ...

  26. Determining Sample Size in BI Research

    Determining the correct sample size for qualitative research involves considering the purpose of the study, the diversity of the population, and the resources available. Unlike quantitative ...


    qualitative, quantitative and mixed methods; research instrument/method — survey/questionnaire, content analysis, i nterview, exploratory, focus group di scussion and phenomenological; the year

  28. Primary Market Research: Everything You Need to Know

    Primary market research offers the ability to design quantitative and qualitative questions tailored precisely to your needs. It allows businesses to gather unique data, which can serve as a ...

  29. Saudi Arabia Greenhouse Films Market Quantitative vs. Qualitative

    The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The publisher's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis, using qualitative and quantitative research to forecast accurate market growth.

  30. Artificial Intelligence vs. Human Coaches: A Mixed Methods Randomized

    Quantitative data were captured through three surveys and qualitative input was captured through open-ended survey questions and 27 debrief interviews. The study utilized a Wizard of Oz technique from human-computer interaction research, ingeniously designed to sidestep the rapid obsolescence of technology by simulating an advanced AI coaching ...