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Best Practices for Presenting Quotes in Press Releases

Tags: education public relations

Quotes are a common element of a press release, designed to showcase the thought process, or impact, of your big news. But crafting the perfect quote can be daunting. You want your quote to convey so much – the excitement of the news, the emotional impact of your news upon your audiences, your strong opinion on a topic. So why do so many PR pros fall back on the old, formulaic approach to the press release quote? Does this formula work? Honestly? No. In fact, most quotes within a press release are blatantly ignored by readers and reporters alike.

Today, PR pros must take a new approach to their quotes. Quotes are a powerful way to reframe your story. But to create a quote that truly tells your story, you must think about your audience, not yourself. You must re-focus the content of your quotes, and how they’re presented within the press release.

But where do you start? To help us understand both the power of quotes and how desperately they need to be revised, we turned to the industry’s leading expert, CEO of Wylie Communications , Ann Wylie .

Ann’s recipe for writing scintillating quotes boils down to four easy steps.

• Write shorter, punchier quotes: Today’s quotes are way too long! Follow Ann’s 1-2-3 Rule and capture the essence of a statement. “When it comes to sound bites, one sentence is usually enough, two is okay, and three is too long,” she says. Ann recommends using curated quotes – short phrases, often featuring powerful words, that state your position in an obvious and stark manner.
• Reduce your number of quotes: There’s no real need for PR teams to use multiple, similar quotes to support their story. This must stop, says Ann. “When we over-quote, we select quotes less carefully,” she explains. Choose – or write – more engaging, quality quotes that, when used sparingly, add context to the announcement.
• Humanize your quotes: Write quotes that speak the language of your audience, not ones that sound machine-generated. Focus less on yourself and more on who and what you’re impacting. Skip quotes highlighting leadership’s excitement. Instead, opt for quotes detailing the impact on end-users. Ann pointed out that boring, wordy quotes often feature corporate speak; impactful quotes embrace emotion and drive reporters to want to know more.
• Display creativity in your quotes: Stand apart from similar, formulaic claims. Metaphors and analogies are a great way to drive deeper connections with your readers. You can use them to simplify complex concepts and tug at heartstrings. In fact, if your news calls for it, Ann strongly recommends using wordplay and humor to elevate your news release quotes and catch the reader’s attention.

Your news may indeed be just what the industry needs. But if others also say the same thing about their offering, who’s going to believe you ? Breaking through today’s click-centric news cycle is extremely hard. But smartly written content can help. It is time to stop thinking of news releases as a checklist item and start viewing them as storytelling opportunities that can encompass a problem, solution, and results in a single narrative arc.

By implementing these tips from Ann Wylie , we know PR teams can benefit from a creative, human approach to quotes that help journalists frame stories in a more exciting way and, ultimately, build stronger connections among all audiences.

Download our whitepaper, How to Craft Quotable Quotes in Press Releases .

And click here to register’s for Ann Wylie’s upcoming class: Not Your Father’s Press Release, July 12-16.

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How to Give a Killer Presentation

• Chris Anderson

For more than 30 years, the TED conference series has presented enlightening talks that people enjoy watching. In this article, Anderson, TED’s curator, shares five keys to great presentations:

• Frame your story (figure out where to start and where to end).
• Plan your delivery (decide whether to memorize your speech word for word or develop bullet points and then rehearse it—over and over).
• Work on stage presence (but remember that your story matters more than how you stand or whether you’re visibly nervous).
• Plan the multimedia (whatever you do, don’t read from PowerPoint slides).
• Put it together (play to your strengths and be authentic).

According to Anderson, presentations rise or fall on the quality of the idea, the narrative, and the passion of the speaker. It’s about substance—not style. In fact, it’s fairly easy to “coach out” the problems in a talk, but there’s no way to “coach in” the basic story—the presenter has to have the raw material. So if your thinking is not there yet, he advises, decline that invitation to speak. Instead, keep working until you have an idea that’s worth sharing.

Lessons from TED

A little more than a year ago, on a trip to Nairobi, Kenya, some colleagues and I met a 12-year-old Masai boy named Richard Turere, who told us a fascinating story. His family raises livestock on the edge of a vast national park, and one of the biggest challenges is protecting the animals from lions—especially at night. Richard had noticed that placing lamps in a field didn’t deter lion attacks, but when he walked the field with a torch, the lions stayed away. From a young age, he’d been interested in electronics, teaching himself by, for example, taking apart his parents’ radio. He used that experience to devise a system of lights that would turn on and off in sequence—using solar panels, a car battery, and a motorcycle indicator box—and thereby create a sense of movement that he hoped would scare off the lions. He installed the lights, and the lions stopped attacking. Soon villages elsewhere in Kenya began installing Richard’s “lion lights.”

• CA Chris Anderson is the curator of TED.

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Значение present в английском

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present noun ( SOMETHING GIVEN )

• present The coat was a birthday present from my sister.
• gift I have a small gift for you.
• donation After the earthquake, donations poured in from all over the world.
• grant Students receive a grant equal to £250 per month.
• contribution She wanted to make a financial contribution to the family.
• We're having a collection for Tom's retirement present.
• They got an entire set of silver cutlery as a wedding present.
• I was looking for a birthday present for my mother but I didn't find anything suitable .
• Aren't you going to unwrap your presents?
• The children squealed in delight when they saw all the presents under the Christmas tree .
• Christmas box
• Christmas stocking
• secret Santa
• stocking filler

present noun ( NOW )

• I'm usually too immersed in the present to worry about the future .
• Let's talk about the present.
• contemporaneity
• contemporarily
• contemporary
• in this day and age idiom
• the status quo
• there's no time like the present idiom
• this minute idiom

present adjective ( IN A PLACE )

• Mind your language - there are ladies present!
• Is it necessary for all of us to be present at the meeting this afternoon ?
• Melanin is the dark brown pigment of the hair , skin , and eyes that is present in varying amounts in every human being.
• More men are present at the births of their children these days .
• There ought to be an adult present at all times , when there are young children in the pool .
• be in at the kill idiom
• in the flesh idiom
• kick around
• seropositive
• sit through something
• synchronically

present adjective ( NOW )

• Charlie has a clever plan for getting us out of our present difficulties .
• Unlike the present government , we believe in serving the community .
• The present system of payment will remain in effect until the end of the rental agreement .
• The present voting system distorts the wishes of the electorate .
• Are you feeling frustrated in your present job ?

present verb ( GIVE )

• He has a lot more work to do before he can present the scheme to the public .
• Ruth was astonished when he presented her with an engagement ring .
• She presented a well-argued case for the banning of smoking in public places .
• She graciously accepted the flowers that were presented to her.
• The Duchess of Kent will be presenting the trophies .
• accommodate
• accommodate someone with something
• administration
• arm someone with something
• hand something down
• hand something in
• hand something out
• hand something over
• reassignment

present verb ( INTRODUCE )

• I'd like to present my grandson , Jackson Junior.
• He was presented to the Queen and given a knighthood .
• She used to present one of those holiday programmes but now she reads the news .
• May I present Sir Bob Geldof?
• What was that documentary called that she used to present?
• audio described
• audio description
• commentary box
• interchannel
• live stream
• slow motion
• station break
• transmission

Вы также можете найти сходные по смыслу слова, фразы и синонимы в темах:

present verb ( SHOW SIGNS OF ILLNESS )

• adverse reaction
• aggressively
• contraindication
• echocardiogram
• vital signs
• withdrawal symptoms

«present» в американском английском

Present adjective [not gradable] ( grammar ), present adjective [not gradable] ( place ), present verb [t] ( provide ), present verb [t] ( cause ), present verb [t] ( introduce ), «present» в деловом английском, примеры для present, переводы present.

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• present (SOMETHING GIVEN)
• present (NOW)
• the present
• the present (tense)
• present (IN A PLACE)
• present (GIVE)
• present (INTRODUCE)
• present yourself
• present itself
• present (SHOW SIGNS OF ILLNESS)
• present (GRAMMAR)
• present (PLACE)
• present (PROVIDE)
• present (CAUSE)
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How to Write a Press Release [Free Press Release Template + Examples]

Published: March 09, 2023

In today's world, brands have to generate their own buzz. Consumers aren't waiting for the daily newspaper anymore to get their news. Instead, they're scanning headlines on Twitter, Facebook, and other social media platforms.

One way to control the narrative surrounding your brand is through press releases. Whether it's sharing a new product release or changes in your organizational structure, a regular cadence of meaningful news can help a company stand out and build mindshare with journalists over time.

In this post, we'll discuss:

• What is a press release?

Types of Press Releases

• Sample Press Release Format
• How to Write a Press Release
• Press Release Template

Press Release Examples

Tips for publishing press releases.

Free Press Release Template

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Inbound Press Release Templates

Tell us a little about yourself below to gain access today:, what is a press release/news release.

A press release is an official statement (written or recorded) that an organization issues to the news media and beyond. Whether we call it a "press release," a "press statement," a "news release," or a "media release," we're always talking about the same basic thing.

While the heading should contain action verbs, the first paragraph should answer the "who," "what," "why," and "where." The press release should also contain understandable language and a quote.

Most press releases are succinct at just a page long – two pages tops. Ultimately, companies want to provide enough information so that news outlets have sufficient material for publishing their own stories about whatever the company is announcing in the release.

One thing to remember is that press releases live in the public domain, which means your stakeholders and customers can see them.

So, instead of thinking of a press release solely as a ticket to earning news coverage, consider it as a valuable piece of marketing content.

While there's no cut-and-dried formula for what a press release should include, here are a few types of occasions to help you carve out a focus for your press release and determine what content would help you broadcast your news in the best way:

• New Product Launches

Mergers and Acquisitions

Product updates, grand openings, new partnerships.

• Executive Promotions/Hiring

Product Launches

The product launch type of press release is valuable to get the word out about the new solutions your organization is offering to consumers.

It should emphasize the product's specs, pricing, availability, and any other details that may be valuable to consumers.

Organizational change is noteworthy enough to warrant a press release, especially for informing current and future stakeholders about the growth and trajectory of a company.

To announce an acquisition or merger, include details about all organizations involved, information about the merger or acquisition, and quotes from the leadership teams.

Similar to a new product launch, product updates and expansions are also ripe for promotion. Explain what the change is, why it was made, and how it benefits the user.

Press releases are an important component of event marketing to attract promotion from news outlets and other media sources.

You'll want to include:

• What the event is about
• Who should consider attending
• When and where it will be held

Whether you opened up a new office, relocated, or are opening for the first time, announce the details with a grand opening press release.

Announce the date and location the grand opening will be held, who is involved, how the grand opening is being celebrated, and the reason for the move (if applicable).

Similar to mergers and acquisitions, a press release announcing new partnerships is a mutually beneficial marketing tactic.

To effectively execute this type of release, be sure to write a summary about each company, why the partnership was created, who benefits, and any additional important details for current and future stakeholders.

Rebranding is a difficult thing for any business to do, and it can occasionally result in confusion and awkwardness.

One way to make the transition smoother is by announcing the rebrand with a press release, including details on what is changing, the reason for making the change, dates the changes go into effect, and quotes from the leadership team.

Executive Team Changes

Executives often serve as faces of the company, and a press release functions to kick off this role.

It may include biographical information to establish their credibility along with a photo and other pertinent details.

When it comes to business excellence, it's OK to brag. Press releases about awards and accomplishments serve to cement your organization as an authority in your space.

Such a press release includes information about the company and why they were given the award, information about the award itself, and details about the ceremony (if applicable).

Press Release Format

• Contact information and 'For Immediate Release' at the top.
• Title and italicized subheading to summarize the news.
• News location and news peg in opening line.
• Two to three paragraphs to add context and additional details.
• Bulleted facts and/or figures.
• Company description at the bottom.
• Three pound symbols (###) at the end to signify the end of the release.

When formatting a press release, you want to write it in a newsy, straightforward way so a journalist who might write about it can imagine it as an article on their news site.

To start, here are the basics every press release should include:

• Your contact information located on the top left corner
• The phrase "For immediate release" located on the top right
• A headline that quickly explains the announcement
• Your business location in the first sentence of the press release
• A quick bio about your company at the end of your press release.

You also might want to include "###" or another signifier to show the journalist that the release has ended. In the past, this prevented busy journalists from waiting or flipping the page for more information when there was no more news. However, this tradition is still adopted and highly-respected today .

Now, onto the body of your press release:

• Your first paragraph should state what the announcement while providing some context around your business and what it does.
• The next two to three paragraphs should include quotes from a company spokesperson or business executive to explain the "why" behind this announcement.
• Your last paragraph should be an "About Us" section that explains what your company is and what it offers.

In this example, Catbrella Inc., a fictitious ad agency that just gained its 10th Twitter follower after two years of paid social media efforts, announces its achievement in a press release.

*Disclaimer: HubSpot is entirely responsible for the silliness of this faux announcement.

Writing a press release to break important company news can help businesses grow better, but doing it right is just as important. Here's how to write a press release, like the one above, step-by-step.

1. Write a compelling headline.

You've got your announcement in mind, and now it's time to get it down in words to share with your community, industry, and followers.

Just like writing the perfect blog post title , setting up your press release for success starts with your headline. You only have one line to work with, which can seem scary, but consider your words carefully to make your headline captivating.

Here are some tips to make your headline stand out:

• Use action verbs.
• Be specific.
• Keep it short.

Most importantly, make it interesting: Keep in mind that reporters get dozens, if not hundreds, of releases each day, so invest the time to write a compelling headline.

Consumers, on the other hand, see news stories all over their timelines. As such, your headline needs to be interesting enough to reel them in.

2. Convey the news value to the press.

If you want your press release to be newsworthy, you have to give readers a reason to care.

A good way to ensure this is by using the reverse pyramid formula when writing your press release: Going from the most important information to the least important.

While the first paragraph of your release should explain the who, what, where, the second paragraph should cover the why.

Reporters don't have a ton of time to sift through details and fluffy background information — they just need the facts that'll help them tell your story to someone else from a position of authority.

There shouldn't be any new, crucial information covered after these sections because the readers could potentially miss them.

3. Offer a tempting quote.

Once you've set the scene, it's time to bring your details to life with a quote that reporters can use for context around your announcement and help paint a picture of how your news affects the given industry, customer base, and landscape.

Ideally, quotes will be from key stakeholders in your company including your executive team, project leads, or those directly impacted by your announcement.

Quoting key figures and authorities underlines the importance of your development. The chosen quote should shape your narrative and emphasize the core of the announcement.

Don't ask everyone in your office for a comment or feel compelled to quote all 25 people included in the acquisition. Pick one or two critical spokespeople and focus the quotes around their unique perspective.

4. Provide valuable background information on the subject.

In this last paragraph, keep in mind that the reader should already have key details they need regarding your announcement.

Offer details here that strengthen your narrative, like creative or noteworthy ways your company developed the project or announcement at hand. Or, when applicable, comment on the future implications of your announcement.

Another good way to add value to your press release is by using newsjacking . A process of relating your press release to something currently going on to make it more valuable to the journalist and reader.

5. Summarize the "who" and the "what" in a boilerplate.

Twitter is chock-full of reporters lamenting press releases or pitches that don't clearly explain what the company does or what the announcement is actually about.

Describe what your company does in clear, plain language and include a link to your company's website early on.

If you cite data, include a reference link for the data source, and make sure every name in the release has an associated title and company as well.

To keep yourself honest on this front, ask a colleague to read the release without context and ask them to relay the information back to you. If they can't recall the who, what, or why get back to the drawing board.

Press Release Templates

Now, it’s finally time to write your press release. How do you even begin? Use the templates below to guide your press release creation process. Each document has placeholders for the critical information you need to include, depending on the announcement you’re making.

1. New Product Press Release Template

Download This Press Release Template for Free

Adding a new product to your existing lineup is always an exciting development, one that you should announce the moment you’re ready to generate interest, jumpstart sales, and get early signups. This press release template from HubSpot allows you to do just that in a succinct manner, while still advertising the benefits and features that you’re offering customers.

You can also share when the product will be available, how much it costs, and where to find more information. This sort of critical intel is essential to drive early qualified leads.

2. Startup Fundraising Press Release Template

Use this template to announce a new round of fundraising for your business. You can include a quote from your investor and one from your representative, as well as the reasons for why you’re fundraising.

Fundraising is one of the most critical things you need to do for your startup, regardless of which stage your company is in — whether you’re still in the developing stages or at a more mature level. You might already have a few rounds of funding under your belt, but if you’re delving into a new round, the public should know.

Using this press release template will not only help you build buzz around your company, but help you attract the attention of angel investors looking for new, growing startups to invest in.

3. New Partnership Press Release Template

If you’re partnering with another business to offer an improved product or a new integration, use this press release template. You get space to describe the new benefits and features customers will enjoy, as well as direct quotes from your and your partner’s representatives.

A partnership announcement will generate excitement for your mutual collaboration and allow you to attach your name to another leading company (and vice versa, for your partner). Note: If you’re merging or acquiring another company, we have a different template for that — download it here with the rest of the kit .

4. Momentum or Milestone Press Release Template

Milestones are absolutely worth announcing — especially if you’re a public company or planning to seek funding from investors. Use this template to share your milestone, why it’s important, and which successes you’ve recently experienced. In addition, you can share direct quotes from your executives and directors about the positive impact of the momentum you’re seeing.

Not sure what a milestone press release can look like? Here's one example from HubSpot .

5. New Executive Hire Press Release Template

Whether you’ve recently hired a new Chief Marketing Officer or on-boarded another high-level executive to your Board of Directors, it’s essential to announce these major changes. It not only helps the public get to know your leadership team, but helps your own company experience the excitement of having a new executive on their side. Plus, it can be an excellent morale booster for your new hire.

Use this template to do just that. You have space to share direct quotes and specific examples of why your newest executive is such a great fit for your company.

Looking for more? The kit below includes all of the above press release templates, plus more templates based on the type of announcement your company wants to make.

This template kit also offers creative replacements for the traditional press release and a guide on how to create a comprehensive promotional plan. You'll have exactly what you need to drive brand awareness and stand out among your competitors.

Many people think press releases have to be chock full of buzzwords and branded terms.

"Big data," anyone? Five-syllable words you have to look up on Thesaurus.com? Quotes from every executive on the planet that go on for pages? We've seen it all. Unfortunately, so have reporters – and they are not fans.

Instead of stuffing your next release with industry jargon, take a page out of our book (OK fine, ebook), The Newsworthy Guide to Inbound Public Relations , and brainstorm some creative approaches for your next announcement.

Can you include new data? A remarkable graphic or video? A shareable SlideShare? If so, a creative angle can help carry your content and increase the likelihood of social sharing.

Now, to get you thinking on the right track, take a look at some creative press release examples below, the type of news each one is reporting on, and what makes the release unique:

1. Microsoft

Type of press release: acquisition.

Image Source

The first thing that stands out in this press release is the headline. It tells a full story without being too long: It covers who's involved (Microsoft and Activision), what's happening (an acquisition), and why it matters (to bring the joy and community of gaming to everyone).

Throughout the press release, you get quotes from leaders in both organizations, helping explain the benefit of this acquisition and how it will move the industry forward.

Toward the bottom of the press release, you get additional context surrounding each company's market share and how this acquisition will impact the industry.

2. Flourish

Type of press release: team and office expansion.

Organizational changes can seem relatively boring. One way to generate some interest is to include visual elements to add more dimension to the story.

In this press release announcing a team and office expansion, venture capital firm Flourish shares photos of some new hires right at the top, immediately drawing readers in.

The release dives into the reason behind the expansion and the key areas of focus moving forward. Then, we get a quick bio for each hire featured in the image, which can help build excitement surrounding the brand's future.

The key takeaway here is: Don't be afraid to use visual elements in your press release, as they can help draw readers in.

3. SuperCom

Type of press release: event.

As the shortest press release in the bunch, SuperCom shows that less is often more.

In this release, security solutions company SuperCom announced its participation in an upcoming conference.

When it comes to events, the most important details are date and location. As long as you have those key pieces, everything else is a bonus.

One thing that would've elevated this release is a quote on who can benefit from attending this event and why, as a way to reel in potential attendees.

Type of press release: Program launch

We've also crafted this comprehensive, easy-to-follow press release template complete with a promotional plan and considerations for your next announcement. We use these same guidelines when writing and formatting our releases here at HubSpot, and created a faux, sample release to illustrate what content goes where and why.

Writing a press release is really only half the battle. Once you're finished with production, it'll be time to focus on distribution.

Of course, we're all familiar with the traditional distribution levers we can pull, which include publishing the press release on our website/blog as well as sharing the press release with our followers/subscribers via social media and email.

To get the maximum amount of distribution possible, here are some tips you can follow.

1. Reach out to specific journalists.

Instead of blasting a press release out to every journalist you can find an email address for, focus on a few journalists who have experience covering your industry (and company, hopefully) and send them personalized messages.

Connect the dots. Show why what you wrote connects to what they write.

2. Send the release to top journalists the day before.

Give journalists some time to craft a story around your press release by sending it to them — under embargo — the day before it officially goes live.

"Under embargo" just means they aren't allowed to share the information in the press release until the time you specify.

3. To avoid competition, don't publish your release on the hour.

If you're publishing your press release on a distribution service like PR Newswire or Business Wire, avoid publishing it on the hour (e.g., 1 p.m., or 3 p.m., or 5 p.m.).

The reason? Most companies schedule their releases to go out on the hour, which means if your release goes out on the hour too, it's more likely to get lost in the shuffle.

Instead, try going with a more distinct time (e.g., 1:12 p.m., or 3:18 p.m., or 5:22 p.m.).

4. Share your media coverage.

If all goes according to plan, and your press release gets picked up by the media, your job still isn't finished.

To keep the buzz going, you can release a "second wave" of distribution by sharing the specific stories that news outlets write based on your press release.

You can also share the news on your digital channels, like social media and email, to bring awareness to your announcement.

How To Stand Out In The News

The key to keeping your PR strategy new school is forgetting preconceived notions of what public relations is and instead focusing on creating highly remarkable content. Traditional press releases can still be really valuable when executed well.

Instead of ditching releases as a tactic, give them a modern makeover to make them more useful for your marketing.

Think about how you've used inbound methods to transform your marketing strategies to be more personalized, approachable, and build relationships. Those same principles apply to your PR strategy: Create content to craft your own story and use tactful outreach to get the media familiar with (and excited about) your brand.

Editor's note: This post was originally published in November 2019 and has been updated for comprehensiveness.

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Team Presentations: How to Present Better as a Group

Posted by Belinda Huckle  |  On January 29, 2022  |  In Presentation Training, Tips & Advice

In this Article...quick links

1. Choose a team captain

2. map out a cohesive narrative, 3. know your roles within the team, 4. have a strategy in place for question time, 5. all team presentations must have a full group rehearsal, 6. be supportive and put up a united front in your next team presentation, 7. making good, better, follow us on social media for more great presentation tips:.

We’re all getting used to being back in the office and re-learning our in person presentation skills after spending so much time working remotely. So it’s not surprising that the prospect of creating a seamless and cohesive group presentation is even more daunting right now.

It’s safe to say that team presentations involve a lot of moving parts, not least because it brings together different personalities with varying confidence levels and presentation styles.

One of the common pitfalls with group presentations is a diffusion of responsibility – ‘My bit’s OK, that’s all I should worry about, right?’ Wrong.

A group presentation is only as good as its weakest presenter. There are a lot of potential obstacles to overcome, but there are some key reasons why presenting as a team is both relevant and a good idea:

• Showcasing expertise – to showcase different people’s expertise as Subject Matter Experts (SMEs).
• Meeting the team – increasingly in new business/pitch situations, clients and customers want to see, and hear from, ‘the team’ – those who will actually be looking after their business i.e. those operating at the ‘coalface’. And so having multiple presenters becomes an imperative.
• Maintaining energy, engagement & attention – breaking up longer presentations with different presenters helps to inject energy (much like in a relay race), keep people’s attention and maintain listeners’ engagement. Remember, variety is the spice of life!

Your people may be seasoned presenters but team them up to present with others, and lots of practical questions arise:

How do you start a team presentation? Who ends a team presentation? How do you seamlessly hand over to the next presenter, or who fields questions from the audience?

In this blog post we discuss how teams can collaborate to plan, practise and present successfully as a group.

Why this is important: Having a strong Team Captain is crucial as they will usually start and finish the presentation. As part of starting and finishing the presentation the role of the Captain also often includes:

• Making sure there is a strong Attention Grab early in the presentation in order to hook the audience from the start.
• Assigning roles within the team.
• Introducing each presenter and their role at the start of the presentation.
• Managing the transitions/handovers between each presenter.
• Fielding questions from the audience on behalf of the team and directing questions to the most relevant speaker as required.
• Summarising next steps or action points after the conclusion to the presentation.

Top Tip: The Captain should typically be either the most senior person in the group, or the most confident speaker. They don’t have to be subject matter experts.

Why this is important: Team members may have differing opinions about the message they want to convey. Having a clear overall goal for the presentation before everyone starts working on their slides is crucial for ensuring the deck, and the message you’re delivering, is clear and cohesive.

The team should decide in advance roughly how long each speaker should be speaking for (and don’t forget to include time for questions), what the structure of the presentation will be and who will cover what.

SecondNature’s Presentation Mapper™ methodology is a great tool for achieving all of this. If you’re not using our Presentation Mapper™ then get together as a team with a stack of A4 paper and, on a large table, storyboard your presentation.

Don’t get bogged down in the details at this stage. Instead, decide collectively what the purpose and end goal of the presentation are, the sections of the presentation (chapters of your story), what the key takeaways for the audience should be, and then roughly the information you want to include. Once you have outlined the storyboard for the presentation you can then discuss how long each section/chapter should be and who will be delivering each element.

Spending a bit of time at the beginning mapping out the narrative and setting a single goal for the presentation will save lots of time at the end of the process because it will ensure there aren’t areas that are needlessly repetitive. And likewise it will mean there aren’t gaping holes in your logic. Missing this step could result in duplication of content, inconsistency in the flow (and impact) of different sections, and not enough clarity about who’s presenting what.

Don’t forget to ensure that every section contributes to your presentation’s main aim, and if data is critical to your presentation, ensure everyone knows the go-to data collection sources, or people to interview, so there are no conflicting numbers.

Top Tip: Everyone needs to know all of the information inside out, even if they’re not presenting it, in case someone can’t make it on the day.

Why this is important: Assigning roles based on peoples’ strengths will create accountability and ensure things don’t fall through the cracks.

Take the time to assess your team – of course you will select people to present certain sections within the presentation based on their expertise and experience. But you should also consider some additional factors. E.g. some people may be better at explaining and simplifying difficult-to-understand ideas while others are good at engaging the audience and providing supporting information through humour, videos and interesting case studies.

Now, let’s assume everyone has been assigned a speaking slot based on their strengths and expertise and you’ve got a strong team captain to open and close the presentation.

But who takes accountability for things like design, delivery, questions and setting the boardroom up?

Here are some ways to make your next team presentation smooth and effective:

• The Team Captain, along with input from the presenters, should assign responsibilities for the smaller moving parts like consistency in design, the order of presenters, organising rehearsals, AV checks, timekeeping and so on.
• Schedule brief, but regular update meetings to ensure everyone is on track to fulfil their roles.
• Put someone in charge of the dry run , which should be scheduled at least a week before the presentation. This is important so people have enough time to work on constructive feedback before the day of the presentation.

Top Tip: Remember that unequal participation can negatively impact the dynamics of your team, so sharing responsibility is important!

Why this is important: Question time can be nerve-wracking . In a group presentation, question time can also cause some confusion if too many people jump in to answer at once, or worse still, if no one seems to know who will answer the question.

It’s best to have the team captain direct questions to the speaker with the most relevant knowledge.

Remember to pause before answering and formulate your thoughts – keep your reply concise and ensure it answers the question. If you don’t understand the question, there’s no harm in asking for a clarification. To learn more about answering questions with confidence during a presentation, read this blog .

Top Tip: If you don’t know the answer, don’t be afraid to say so. You can look into the question and return with the best answer later.

Why this is important: While everyone practising their individual presentations is great, it doesn’t guarantee that once you’ve combined all the slides, it will feel coherent or go well.

As they say, practice makes perfect – and you definitely need to schedule at least one group rehearsal to present and engage a large audience. Here are some things that you should aim to cover in a dry run of your presentation:

• The order of speakers. The team captain should open and close the presentation assuming they are the strongest and most confident presenter. The remaining speakers should follow the order, or natural chapters of the story.
• It’s important that introductions establish the credibility of each speaker i.e. why are they there.
• The transition dialogue to recap the last section and briefly introduce the next section and speaker. For longer presentations, it’s a good idea to provide an agenda for the audience which details who is speaking against each section within the presentation.
• Fine-tuning and adjusting time for each section. This keeps the presentation from being too lengthy, so you don’t lose the audience’s interest. It will also ensure you stick to the time allocated for the presentation – making sure you also allow time for questions!
• At the end of the presentation, ensure you deliver a clear, concise summary that highlights all the key points, and then the overall message or final call-to-action.

During the rehearsals you should also work out where the presenting team will be seated and/or standing in the room (taking into account where the client/customer might/will be) – when they’re presenting, and also when they aren’t speaking. Think about how you use the room. For tips about ‘The Attention Traingle’ and how to use it check out this blog .

A great option is to have the Team Captain starting and finishing at the front and centre of the room; with those that are speaking early in the presentation standing front and left of the room; and those that are speaking later, front and right of the room.

This is because we read from left to right and this visual positioning will be intuitive for the audience ‘moving through the presentation from start to finish’. And remember, if the presentation is taking place at someone else’s offices, ask to have access to the meeting room at least 30 minutes before the start to allow for adequate set up time.

Top Tip: We always recommend that there is someone outside the presentation group to listen to the presentation, from the audience’s perspective, to make sure the narrative is as clear and as tight as possible. They can also get the team to practise some Q&A and make sure timings are adhered to.

Why this is important: Remember that you’re in this together and teamwork is non-negotiable if you want to inspire confidence in your audience.

There’s nothing that puts a presenter off more than seeing their own team members look disinterested. So regardless of how many times you’ve seen and heard your team-mates present, act as though it’s the very first time.

Put up a united front by being mindful of these small but important details:

• Arrive early so the entire team has enough time to set things up.
• Be an attentive listener as each person presents – laughing, nodding and reacting in a supportive manner throughout the presentation.
• If someone can’t answer a question, step in and answer it for them, but without making them lose face..
• Avoid the urge to go through your notes when others in your team are presenting. It’s disrespectful to whomever is speaking and it will make you come across as unprepared and nervous.
• Watch your timings. The team captain should be keeping an eye on this (or they make have delegated this important task to someone else) so look to him/her to make sure you’re on track.
• Do not overrun because doing so will rob time from others in the team.

Top Tip: Remember that if in the planning process you argue, you’re only human. Work out how you can move forward in a way that makes the most of each presenter’s strengths.

Most of us don’t make group presentations that often. So a PPR (Post Presentation Review) is a great way to sharpen everyone’s skills ever further. Within 24 hours of a group presentation sit down as a team and discuss what worked well and how could things been improved in terms of:

• The process leading up to the presentation
• Handling of the technology
• The clarity of the message and the flow of the narrative
• The level of detail covered
• Overall and individual timings
• Handovers between speakers
• Management and answering of questions
• Non-verbal support from team members
• People’s individual presenting style and confidence

Top Tip: Be honest in your feedback. Remember, feedback is, as the saying goes, the breakfast of champions!

We can help improve your presenting skills

If you want to take your presenting skills (or your people’s) to the next level, we can help. We take people further TM because our programs are 100% tailored for your business and fully personalised for you/your people.

For nearly 20 years we have been the Business Presentation Skills Experts , training & coaching thousands of people in an A-Z of global blue-chip organisations – check out what they say about our programs .

To find out more, click on one of the buttons below:

Written By Belinda Huckle

Co-Founder & Managing Director

Belinda is the Co-Founder and Managing Director of SecondNature International. With a determination to drive a paradigm shift in the delivery of presentation skills training both In-Person and Online, she is a strong advocate of a more personal and sustainable presentation skills training methodology.

Belinda believes that people don’t have to change who they are to be the presenter they want to be. So she developed a coaching approach that harnesses people’s unique personality to build their own authentic presentation style and personal brand.

She has helped to transform the presentation skills of people around the world in an A-Z of organisations including Amazon, BBC, Brother, BT, CocaCola, DHL, EE, ESRI, IpsosMORI, Heineken, MARS Inc., Moody’s, Moonpig, Nationwide, Pfizer, Publicis Groupe, Roche, Savills, Triumph and Walmart – to name just a few.

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Presentation Tips

"The mind is a wonderful thing. It starts working the minute you're born and never stops working until you get up to speak in public." (Unknown)

The quality of your presentation is most directly related to the quality of your preparation. Rarely will you have difficulties in your presentation due to being overprepared.

• If you are responsible for the promotion of your presentation, create an accurate, but inviting, description. Emphasize the relevance of the content to the audience.
• Include a statement in promotional materials on how participants with disabilities can obtain disability-related accommodations for the presentation. This statement will provide an example that may be adapted by participants to use in their own publications.
• Believe in the importance of your message.
• Visualize yourself giving a great speech.
• Organize your material in a way that is most comfortable to you by using a script, outline, notes, or 3 x 5 cards. Number them.
• Proofread all printed materials.
• Practice, practice, practice—by yourself or with someone. During practice sessions you can work out the bugs and add polish to your presentation. (Note: a rehearsal usually will run about 20% shorter than a live presentation; adjust your content accordingly.)
• As participants enter, consider providing them with 3 x 5 cards and asking them to write at least one question they have about the topic of the presentation. Read them silently as people settle in. Address the questions throughout the presentation and/or at the closing.
• Have a backup plan for delivering the presentation if all of your audiovisual materials become unavailable. Do not rely on technology to work.
• Test all audiovisual equipment. Practice using your presentation slides and other visual displays. If you are using a video, make sure it is set to the correct beginning point, at the appropriate volume and with captions turned on.
• Check the lighting. If you need to adjust it during your presentation, practice the adjustments before you begin. Consider showing someone else how to make the adjustments for you.
• Have a glass of water available for yourself.
• Think about questions that might be asked and rehearse brief, clear answers to each.
• Memorize the first few minutes of your presentation.
• Review your main points.
• Dress for success.

Create a Comfortable Learning Environment

"More important than the curriculum is the question of the methods of teaching and the spirit in which the teaching is given." (Bertrand Russell)

• It is important to create a learning environment that is comfortable and welcoming.
• Arrive early and get a feel for the room, including its temperature, size, and overall set-up. Re-arrange furniture as needed.
• Warmly welcome participants, use eye contact and a welcoming posture, and thank participants for coming.
• For smaller groups, ask them to introduce themselves and indicate what they hope to learn. For larger groups, poll the audience, asking them to respond to questions related to your topic. For example, ask the audience, "How many of you have had a student with a learning disability in your class?" and then ask one individual to elaborate.
• Create a safe and nonthreatening environment where participants are not afraid to ask questions. Encourage them to share experiences and ask questions of you or other participants.
• Emphasize that everyone can contribute to the learning process.
• Clearly identify the objectives at the beginning of the session.
• Keep to the time schedule, but show that you value participant input by not rushing.
• Frame questions so that they are easy to understand.
• Do not criticize or allow audience members to criticize other participants.
• Maintain confidentiality and ask the audience to respect the privacy of other participants.

Manage Your Anxiety

"There are two types of speakers. Those who get nervous and those who are liars." (Mark Twain)

Nervousness before a talk or workshop is healthy. It shows that your presentation is important to you and that you care about doing well. The best performers are nervous prior to stepping on stage. Below are suggestions for assuring that anxiety does not have a negative impact on your presentation.

• Use nervousness to your advantage—channel it into dynamic energy about the topic.
• Remind yourself that you and the audience have the same goal, and, therefore, they want you to succeed as much as you do.
• Speak about what you know. Keeping your presentation within the realm of your knowledge and experience will build confidence and minimize nervousness.
• Focus on delivering your message, not on how you feel.
• Smile. Be relaxed, poised, and at ease on the outside, regardless of how you feel internally. Acting relaxed can help make you relaxed.
• Keep presenting! Your anxieties decrease the more presentations you give.

Create a Strong Beginning

"The greatest talent is meaningless without one other vital component: passion." (Selwyn Lager)

Keep your opening simple and exciting to engage your audience in your content.

• Consider using a short icebreaker activity.
• A tasteful, humorous commentary can be effective if related to the topic.
• Explain the purpose of your presentation in one sentence that is free of professional jargon and emphasizes what participants will gain.
• Start off with a natural pace—not too fast and not too slow—to establish a strong, positive image. Make a strong ending statement that reinforces the objectives of the presentation.

Incorporate Universal Design Principles

"I hear and I forget. I see and I remember. I do and I understand." (Confucius, 451 BC)

Model accessible teaching methods that your participants can use. Incorporate universal design principles to address the needs of participants with a wide range of knowledge, abilities, disabilities, interests, and learning styles. Examples are listed below.

• Use large fonts in your visuals. Make copies of slides available for participants.
• Be prepared to provide your materials in an alternate format, which may include electronic text, audio recording, large print, or Braille.
• Show captioned videos. If not available, provide a transcription of the content upon request.
• Arrange for a sign language interpreter if requested by a participant.
• Use a clear, audible voice. Use a microphone as needed. Face the audience at all times.
• Make sure the room is well-lit.
• Use multimedia in your presentation, such as videos, visual aids, props, and handouts.
• Demonstrate how to speak the content presented on slides and other visuals. For example, verbally describe graphs and cartoons.

Create a Dynamic Presentation

"It is the supreme art of the teacher to awaken joy in creative expression and knowledge." (Albert Einstein)

If your audience enjoys and remembers your presentation, it is because you presented it in a dynamic or compelling manner.

• Talk to your audience, not at them.
• Project enthusiasm for the topic without preaching. The majority of communication is nonverbal, so how you look and sound are vital.
• Present your material in a well-organized manner. However, be flexible to adjust to your audience. Let participants know if you wish to field questions during or after your presentation.
• Speak to the knowledge level of your audience. Define all terms they might not be familiar with.
• Choose your major points carefully and illustrate them with examples or stories.
• Incorporate real-life experiences into your presentations. Recruit students with disabilities or faculty to share their experiences. Ask audience members to share experiences and use these examples to illustrate key points or to answer questions.
• Role-play interactions between students and professors.
• Use natural gestures and voice inflection to add interest to your presentation.
• Address different learning styles by incorporating a variety of instructional methods that use a variety of senses (e.g., visual, auditory, kinesthetic).
• Repeat questions participants pose to ensure that the entire audience hears and understands them.
• Redirect the discussion if it strays from the topic at hand.
• Postpone questions related to resolving specific or individual problems to private discussions later. Do not get locked into an extended dialogue with one person; move on to questions from other participants and offer more time to talk after the presentation.
• If people ask questions that you cannot answer, say that you will locate the answer and get back to them (and then do!), suggest appropriate resources that will provide the answer, or ask for suggestions from members of the audience.
• Give demonstrations.
• Never apologize for your credentials or your material.
• Tailor your topic to audience interests.
• Never read your presentation word for word.
• Talk clearly and in well-modulated tones. Avoid speaking too rapidly, softly, or loudly. Make sure that the ends of your sentences don't drop off.
• Maintain eye contact. It conveys confidence, openness, honesty, and interest. It also lets you know how the audience is responding to your presentation. In large groups, mentally divide up the room into sections, and then make eye contact with different people in each section on a rotational basis.
• Use hand gestures naturally, gracefully, and to emphasize points. When not gesturing, let your hands drop to your sides naturally. Keep them out of pockets, off your hips, or behind your back. Avoid fiddling with clothes, hair, or presentation materials.
• Maintain good posture, but do not be rigid.
• Occasionally move from one spot to another, stop, then continue to speak. Don't pace.
• Remember that adult learners have a wealth of experience; are goal oriented and appreciate outcomes more than process; have set habits, strong tastes, and little time to waste; have strong feelings about learning situations; are impatient in the pursuit of objectives, and appreciate getting to the point; find little use for isolated facts and prefer application of information; and have multiple responsibilities, all of which draw upon their time and energy.

Make Your Presentation Interactive

"It is better to know some of the questions than all of the answers." (James Thurber)

Avoid simply lecturing to your audience. Engage your audience in an active discussion.

• Listen attentively before responding to questions.
• Encourage interactions between audience members.
• Present an accommodation challenge and ask audience members how they would address the issue.
• Respectfully reflect back to people what you observe to be their attitudes, rationalizations, and habitual ways of thinking and acting.
• Allow plenty of time for questions. Address all questions within your presentation or direct participants to appropriate resources.
• Demonstrate or provide hands-on experiences with assistive technology.
• Give useful or entertaining prizes for responses from the audience or have a drawing for a larger prize at the end of the presentation.
• If your audience is small, ask members to identify themselves and their
• experiences and interests related to the topic.
• Involve the audience in a learning activity. People remember more of what you teach them if they are able to learn it via an activity.
• Ask audience members how they have used specific accommodations or worked with students with specific disabilities. Ask questions like, "Has anyone done this? How did it work for you?"
• Stimulate group interaction and problem-solving.
• Promote discussion to help participants integrate themes and key points.

Include a Group Activity

"Real prosperity can only come when everybody prospers." (Anna Eleanor Roosevelt)

Include a short activity that makes an important point and encourages participation and discussion. Here's one to try. Announce that you're going to have a five-minute activity, then ask your participants to choose someone sitting nearby and share with each other two things:

• One thing you are very good at.
• One thing you are not very good at.

Have the instructions written on a presentation slide or write them on a flip chart. Read the instructions aloud. Give participants three to four minutes (there will be a lot of laughter and lighthearted talk), and then say you're not really interested in what they do well; ask people to share things that their partner does not do well. (This usually ends up funny—participants enjoy sharing that he can't do math, he hates public speaking, she's not good at fixing things around the house.)

After the fun, make the point that, "You have experienced, in a small way, what a person with an obvious disability experiences all the time—that people first notice something they are not particularly good at (e.g., walking, seeing, hearing) and don't take the time to learn his or her strengths. A disability may impact 10% of a person's life, yet is considered a defining characteristic by others. We need to pay attention to what everyone, including those with disabilities, can do, rather than accentuating what they can't do." To emphasize the point ask participants to reflect on how they felt when you said you weren't really interested in what they do well.

This activity is short, fun, and effective. It addresses the issue of attitudes, yet does not have some of the negative elements of traditional simulations that leave people feeling like having a disability is an impossible problem with no solution. This activity is also good to use when talking about internal and external barriers to success for students with disabilities, which can include lack of self-advocacy skills (internal barrier), and negative attitudes or low expectations on the part of individuals with whom they interact (external barrier).

Incorporate Case Studies

"Learning is an active process. We learn by doing . . . Only knowledge that is used sticks in your mind." (Dale Carnegie)

Have participants discuss case studies in small groups. At the end of this section are sample case studies that can be used in your presentation. They are all based on real experiences at postsecondary institutions. Each case study is formatted as a handout that can be duplicated for small group discussion. On the back of each activity sheet is the full description, including the solution actually employed. This version can be used for your information only or can be distributed to the group after the initial brainstorming has occurred. Participants can compare their ideas with the resolution in the actual case.

Address Key Points

"Enthusiasm is one of the most powerful engines of success. When you do a thing, do it with all your might. Put your whole soul into it. Stamp it with your own personality. Be active, be energetic, be enthusiastic, and faithful, and you will accomplish your objective. Nothing great was ever achieved without enthusiasm." (Ralph Waldo Emerson)

Be sure that your presentation covers the most important content for your audience.

• Explain the legal requirements regarding accommodating students with disabilities in clear, simple terms. Make it clear that legislation, such as the ADA, provides broad statements about accessibility, but our judicial system ultimately decides what is legal or illegal in a specific situation.
• Explain the rights and responsibilities of students with disabilities, faculty, and the disabled student services office.
• Describe specific situations that have occurred on your campus, including what was successful and situations that could be improved, and how.
• Demonstrate low-tech and high-tech accommodations, including adaptive computer technology.
• Explain how accommodations that are useful to students with disabilities can also benefit all learners.
• Provide information on campus-specific resources and procedures.

Provide Resources for Participants to Keep

"The philosophers have only interpreted the world in various ways; the point, however, is to change it." (Karl Marx)

Make sure that you provide your audience with information on which they can follow up after your presentation.

• Provide written materials of key content for future reference.
• Provide contact information and invite participants to contact you with questions after the presentation. Distribute business cards.
• For further exploration refer participants to The Faculty Room and to the Center for Universal Design in Education .

Conclude with a Strong Ending

"The greatest good you can do for another is not just to share your riches but to reveal to him his own." (Benjamin Disraeli)

The most important and remembered words you speak are the last ones.

• Summarize key points.
• Consider concluding with examples that show the importance of providing educational opportunities for students with disabilities. One idea is to have an alumnus with a disability discuss how they navigated your campus, worked with the disability services office, received the accommodations they needed, graduated with a degree, and went on to succeed in employment.
• Empower your audience to use information you presented to improve access for and education of all students with disabilities.

Improve Each Presentation

"I have the simplest tastes. I am always satisfied with the best." (Oscar Wilde)

Take steps to gain feedback about your presentation that will lead to improvements.

• Practice your presentation with colleagues or friends and ask for their feedback.
• Record your presentation for self-analysis.
• Evaluate your presentation through an anonymous written survey. Two examples of evaluation instruments are included on pages 188-190.
• Incorporate suggestions into subsequent presentations.

"When you can do the common things in life in an uncommon way, you will command the attention of the world." (George Washington Carver)

In summary, to give effective presentations where participants gain valuable information in a dynamic way, make sure to:

• prepare well in advance
• incorporate universal design principles
• facilitate interaction, sharing of experiences, and creative problem?solving within the session
• promote a welcoming and non?judgmental learning environment
• Case Studies

• Use Presenter View Video
• Add speaker notes​ Video
• Practice and time your presentation​ Video
• Record a presentation Video
• Print a presentation Video

Use Presenter View

PowerPoint Presenter View shows you the current slide, the next slide, and your speaker notes, to help you focus while presenting and connect with your audience. 

Select the Slide Show tab.

Select the Use Presenter View checkbox.

Select which monitor to display Presenter View on.

In Presenter View , you can:

See your current slide, next slide, and speaker notes.

Select the arrows next to the slide number to go between slides.

Select the pause button or reset button to pause or reset the slide timer in the upper left.

See the current time to help you pace your presentation.

Select the font icons to make the speaker notes larger or smaller.

Select the annotations pen icon to draw on the screen in real time, or select a laser pointer.

Select the thumbnail icon to see all the slides in your presentation and quickly jump to another slide.

Select the magnifying glass icon to zoom in on a particular part of a slide.

The screen icon let's you make the screen temporarily black to focus the attention on you.

Select END SLIDESHOW when you're done presenting.

Start the presentation and see your notes in Presenter view

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Feb 8, 2022

Integrate a live camera feed into your presentation with cameo in PowerPoint

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Hey there, Office Insiders! My name is Rolly Seth and I’m a Program Manager on the Office Graphics team, which works to bring the next generation of graphics capabilities to Office. I’m excited to let you know that you can now integrate live camera feeds directly into your slides with the cameo feature in PowerPoint for Windows.

Live camera feeds in PowerPoint

Cameo in PowerPoint enables you to seamlessly embed live camera feeds into your slides as part of your presentation. You can use this feature to create a more immersive experience for your audience. It can also help you be more prepared for your live presentation (such as presenting in Teams).

Cameo gives you full control of live camera feeds in PowerPoint. Just like any other image, you can move, resize, crop, and apply transitions or styles to the camera feed. You can also use Designer in PowerPoint to enhance the look of your slides that use cameo.

How it works

Ready to add live camera feeds to your PowerPoint presentations?

1. Open a new or existing presentation in PowerPoint.

Known issues

• Camera on/off settings are not currently enabled in PowerPoint Slide Show & Presenter View.
• Virtual cameras are not currently supported.

Scenarios to try

Tips and tricks

Only one app at a time can be accessing the camera on your computer.

Requirements

To use this feature:

• You must have an integrated camera or an external camera connected to your computer.
• You must have granted camera permissions to PowerPoint in your computer’s privacy settings.

Coming soon

Be on the lookout for the cameo feature in the following places:

• PowerPoint for Mac
• PowerPoint Live in Teams
• The Record Slideshow feature in PowerPoint for Windows

Availability

We will be rolling this feature out to Office Insiders running Beta Channel Version 2202 (Build 14922.10000) or later.

Don’t have it yet? It’s probably us, not you.

Features are released over some time to ensure things are working smoothly. We highlight features that you may not have because they’re slowly releasing to larger numbers of Insiders. Sometimes we remove elements to further improve them based on your feedback. Though this is rare, we also reserve the option to pull a feature entirely out of the product, even if you, as an Insider, have had the opportunity to try it.

We want to hear from you! Please click Help > Feedback to submit your feedback about this feature.

Learn what  other information you should include in your feedback  to ensure it’s actionable and reaches the right people. We’re excited to hear from you!

Sign up for the Office Insider newsletter  and get the latest information about Insider features in your inbox once a month!

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