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How to write a great cover letter in 2024: tips and structure

young-woman-checking-her-cover-lette

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

excited-woman-in-her-office-how-to-write-a-cover-letter

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

  • Pronouns (optional)
  • Location (optional)
  • Email address
  • Phone number (optional)
  • Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

man-using-his-laptop-while-smiling-how-to-write-a-cover-letter

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

  • They want someone who can write social media posts and blog content on tight deadlines
  • They value collaboration and input from every team member
  • They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

man-reading-carefully-how-to-write-a-cover-letter

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

  • Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
  • Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
  • Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
  • Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
  • Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
  • Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
  • Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
  • Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
  • Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
  • Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
  • Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
  • Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
  • Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
  • Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
  • Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

woman-writing-on-her-notebook-how-to-write-a-cover-letter

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

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The Only Cover Letter Guide You’ll Need in 2024 (+Examples)

  • Kaja Jurcisinova , 
  • Updated January 16, 2024 13 min read

Oh, the dreaded cover letter. Job seekers hate writing it and nobody knows if anybody even reads cover letters anymore. And yet, not attaching one to your application would be a terrible mistake. This cover letter guide will tell you not only why to write one, but also how to write a really good one.

But first , why does everyone hate writing cover letters so much?   After all, a cover letter gives you a unique opportunity to distinguish yourself from others.

In comparison with a resume, the cover letter allows you to provide details that didn’t fit in on your resume and demonstrate your passion.

All the negativity that surrounds the cover letter probably comes down to the fact that good cover letters require a bit of alchemy. They also take time to write.

This guide will help you avoid any mistakes and write a strong cover letter that will catch the recruiter’s attention. We also include cover letter examples.

Generally speaking, you want to make your cover letter:

  • easy to read for the recruiter;
  • well-structured;
  • max 4 paragraphs/1 page long;
  • professional in both tone and greetings;
  • tailored for the specific opening.

Let's get to it!

Table of Contents

Click on a section to skip

Why should you write a cover letter?

How do recruiters read cover letters, how to write a great cover letter in 9 simple steps.

  • What if you're told to NOT submit a cover letter? 

Final cover letter tips and hacks

Cover letter examples.

So, how exactly is the cover letter important for your job application? 

Some may argue that the cover letter in 2024 isn't really relevant anymore. In fact, one study stated that only 18 percent of hiring managers think cover letters are a key part of an application.

However, don’t get fooled by these statistics. While your resume may be considered more important during the hiring process, including a well-written cover letter can increase your chances of landing a job. 

For instance, 83% of hiring managers would be convinced by a really good cover letter — even if the resume wasn’t good enough, according to this study .

And there's more to it.

Some of the key advantages of the cover letter are:

  • It’s much less structured than the resume and lets you develop a story. 
  • It gives you space to get a little more creative. 
  • Your personality can shine through thanks to it.
  • You can elaborate on key achievements mentioned in your resume.
  • It helps explain a lack of experience, career change, or an employment gap.

In other words, the cover letter is a perfect chance to bridge the distance between you and a recruiter even before the actual job interview . 

Pro tip: Before writing a cover letter, make sure that you have a powerful resume that matches the job description. Because if your resume doesn’t fit a desired profile, your cover letter probably won’t get read at all. To learn more, you may want to check out our  Ultimate Resume Guide .

First, they read them to decide if you’re the right fit for a position. For this reason, avoid generic write-ups at all costs. What recruiters love to see is a short persuasive argument of why you fit the role and the company. Something like this: 

“I was happy to hear about this job opening from my former manager, Jane Anne. She and I have worked together on many projects throughout the years and she thought that I would be the perfect match for this position.“

Second, recruiters are looking for inconsistencies . For instance, if your resume shows attention to detail but your cover letter is addressed to the wrong person, wrong company, and is filled with typos, it's inconsistent. You want to ensure the number of inconsistencies is kept to a minimum.

Third, they're trying to get a hint of your personality . Cultural fit is important to many companies.

So, throughout the process of cover letter writing, it's essential to keep in mind the recruiter who's going to be the recipient of your letter. 

Because at the end of a day, a good cover letter shouldn't be solely about you — it's supposed to be written with the hiring manager in mind. 

So ask yourself:  

  • Is my cover letter easy to read?
  • Have I addressed the right person in the opening?  
  • Will it help them decide if I'm the right fit?
  • Did I use the right tone of voice that fits their company culture?

If you answered “no” to any of these questions, our cover letter guide is exactly for you.

Writing a cover letter may seem like a challenging task at first but if you know a few key cover letter rules, the process can become much easier. 

Before you start writing your cover letter, find out more about the company you're applying for. Look at their website and LinkedIn . The research also includes looking at the job description very closely and identifying any recurring keywords. Also, search for specific cover letter examples for the role online.

Placed at the very beginning of your cover letter, the header is where you include your contact information (i.e. your full name, email address, phone number) and the company's contact information (i.e. the manager’s or recruiter’s name, job title, department, the name of the company, company’s address). 

When in doubt, try to use this formula: Number or Trigger word + Adjective + Keyword + Promise.  The result can look something like this: 5 Ways I Can Help You Improve Your Company’s [insert a position-related keyword]

If the name of the hiring manager isn't written in the job posting, research their name and contact information online. For example, look at the company's page or LinkedIn. Then, greet them by saying "Dear [first name]" . If, however, the company culture is very formal, go for the classic "Dear Hiring Manager" .

The first paragraph is the perfect place to shortly explain why the job seems exciting to you and why you’re the right person for it .  You can also compliment the company or name a mutual acquaintance who referred you.

Try to answer these questions: 1. What did you do at a previous position that gave you relevant experience?  2. How could this experience help the new company grow? 3. Which of the projects you have worked on would benefit their business? 4. Which of your skills make you well-equipped for the position?  5. Do any of these skills give you an edge over other candidates?

The following questions should help you : What excites you about the idea of working at this company? How do the company goals align with your own? What do you hope to gain and learn from working there?

In the cover letter closing paragraph : reiterate that your experience and enthusiasm make you a great candidate, add a confident call to action, express gratitude, and always use a formal sign-off.

You can either attach the cover letter as a separate document in the email when sending your resume , or send it directly in the body of the email (that way they can't ignore it).

In the following chapters we look at each step more closely and include specific examples you can copy and paste.

Step 1: Prepare and do some research 

Knowledge is power. Before you begin writing:

  • Find out more about the company and the position you're applying for. Spend some time on the company’s website, its executives’ Twitter feeds, and employee profiles on LinkedIn. It will also help you decide on the tone of your cover letter. For example, if it’s a company like Kickresume , you can easily get away with more unusual approaches. But if it’s a conservative institution, like a bank or a lawyer's office, you should probably keep it formal.
  • Search for specific cover letter examples for your role online . Pick some examples that fit your role and use these for inspiration. (By the way, that link just now will take you to our database of successful cover letters from real people who got hired. Totally worth checking out.)
  • Look at the job descriptions of the roles you’re applying for . Identify major experience and hard skill keywords, so you can insert them in your letter in the relevant sections.

Once you've done this basic research, you can finally start thinking about the structure of your cover letter. 

This short infographic will show you that writing a cover letter is a lot simpler than you might have thought: 

Step 2: Include a header with basic info rmation

Placed at the very beginning of your cover letter, the header is the place where you should include your contact information and the contact information of the company. 

A cover letter is still a letter, after all. 

At the left side of the page include the information based on which you can be reached by the recruiter. 

Here, make sure to include: 

  • your full name
  • your email address
  • phone number

Optionally, you can also add:

  • your professional title
  • address (if it vaguely matches the location of the job offer)
  • current date
  • personal website/LinkedIn

The top right side of the page is reserved for company-related information. Here, you should put: 

  • the manager’s or recruiter’s name (if available)
  • job title 
  • the name of the company
  • company’s address

Not a fan of writing?

Our AI writer will write the first draft of your cover letter for you.

Step 3: Write a strong cover letter headline

When you’re browsing the web, what articles usually catch your attention? Those with great headlines, of course! 

The same applies to cover letter headlines.

Start by paying attention to the headlines around you — especially in tabloids and websites like Buzzfeed (Is Buzzfeed still a thing? How very 2010s of me). These are usually designed to stir up your interest and make it impossible to not click through. 

Notice how they use numbers, questions, and interesting adjectives to promise the reader to learn something valuable.

And you can do the same in your cover letter.

When in doubt, try to use this formula: Number or Trigger word + Adjective + Keyword + Promise. 

The result can look something like this: 

  • 3 Reasons Why I’m An Excellent Fit For [Job Position]
  • Are You Still Looking To Fill The Position Of [Job Position]? This Is Why I Believe I’m Exactly Who You’re Looking For
  • 5 Ways I Can Help You Improve Your Company’s [insert a position-related keyword]

Finally, don’t forget to adjust your header to the company’s level of formality and put your headline in the subject of the email.

Step 4: Use the correct form of greeting

In this time and age, there’s no excuse for using “To Whom It May Concern.”  

If the name of the hiring manager isn't written in the job posting, you’re expected to research their name and contact information online. For example, look at the company's page or LinkedIn. 

Once you have their name, feel free to go for a personalized greeting: 

“Dear [first name]” or “Dear Mr./Mrs. [last name]” 

Honorifics (e.g. Mr., Mrs., Ms .) are more appropriate if the company’s culture is formal. 

And if you cannot find the recruiter’s name, it's okay to go for a generic: 

“Dear Hiring Manager”, or “Dear Recruitment Officer”

Alternatively, you can address the letter to the whole company team or the HR department. In this case, your greeting should look like this: 

“Dear [name of the company/department] Team” or “Dear Human Resources”

Step 5: First paragraph: Introduce yourself with a BANG!

The best way to start a cover letter is to open strong. The first impression matters the most and busy recruiters often have a chance to properly dive into only a few selected cover letters. 

So if you make your first paragraph captivating, chances are that your letter will be one of the lucky ones that actually end up being read. 

In fact, the first paragraph is the perfect place to shortly explain why the job seems exciting to you and why you’re the right person for it. 

While most people begin their letters with “I’m applying for the position X I saw in Y place,” it's a waste of space. 

Instead, open with a sentence like this:

“I’m a content marketing professional with more than 5 years of experience and I’d love to bring my ability and passion to your team.”

In the first paragraph, you can also:

  • Compliment the company. Show that you know details about the company and you’re approaching it for a reason. For example, demonstrate appreciation for what the company does. Not only will this flatter them, but it will also provide them with insight into who you are.
  • Name a mutual acquaintance if you can. This is sometimes called a “magic bullet,” as it’s the one thing that will assure the hiring manager reads your cover letter until the end. 

However, limit the introduction to 1-3 sentences. This isn’t the place to go into detail about what makes you ideal for the role — save that for the second and third paragraphs. 

Step 6: Second paragraph: Explain why you’re a great fit for the company

The second paragraph is the place where you should sell yourself and your experience.  

Here, write a short summary of your career, skills and accomplishments, tailored to fit what the company is looking for. 

You already did your research, so now it's time to ask yourself these questions and try to address them in your cover letter:

  • What did you do at a previous position that gave you relevant experience? 
  • How could this experience help the new company grow?
  • Which of the projects you have worked on would benefit their business?
  • Which of your skills make you well-equipped for the position? 
  • Do any of these skills give you an edge over other candidates?

After you’ve picked the most relevant accomplishments, put them at the start of your letter. 

However, when talking about them, avoid sounding like you’re bragging. The best way of doing this is to focus on your experiences rather than yourself . Ideally, support your claims with concrete examples.

Also, mention any other additional relevant hard skills or knowledge areas they’re looking for, as well as any qualifications.

Finally, the second paragraph is the perfect place for showing that you’ve done your research. Demonstrate that you’re familiar with some of the challenges that the company faces and present how you can help them.

Pro tip: Don’t simply repeat the same things you’ve already put on your resume. You want to go beyond that (this applies to every other section of your cover letter). 

Step 7: Third paragraph: Explain why the company is a great fit for you 

In this paragraph, you want to show that you’re serious about developing your career at this new company. And good companies want to know why they appeal to you and how will your professional relationship be mutually beneficial. 

Consider addressing the following questions:

  • What excites you about the idea of working at this company?
  • How do the company goals align with your own?
  • What do you hope to gain and learn from working there?

For example, you can say something like this: “I've seen on your website that you heavily focus on cryptocurrency projects. As a cryptocurrency enthusiast, I would love to join your team”.  

However, don’t go overboard with flattery and stay professional. 

Also, don’t say anything that isn't true or you don’t mean it, as it will probably come up again in the later stages of the application process.

Step 8: Closing paragraph: Finish strong and stay in touch

Now that you’ve nailed the main part of your cover letter, you also want to finish strong. This way, the recruiter will remember you in a good light. But how do you achieve that? 

  • Reiterate that your experience and enthusiasm make you a great candidate. This is to emphasize the two main points from the previous paragraphs. Do this in one or two sentences, not more. 
  • Add a confident call to action. In a sentence or two, you should suggest the next steps. Something like “ I would love the opportunity to meet with you and discuss the value I can bring to [company]."
  • Express gratitude. Simply thank them for their time and for considering your application.
  • Always use a formal sign-off. Something like “ Sincerely , Best wishes , or Respectfully” . Finish by typing out your full name. 

Step 9: How do you send a cover letter?

I can’t stress this enough — unless it's specifically required to attach the cover letter to the body of the email,  consider not sending your cover letter as a document attached to your email. 

Instead, put it inside the body of the email . The email itself is now your cover letter! This way the recruiter won't ignore it.

However, remember that hiring managers receive hundreds of emails a day. So if you want your email to get read, it's the subject line that's likely to play the most important part. 

As we've advised before, if you have a good resume headline, simply put it in the email subject. 

However, if you’re unhappy with the result, you have other options, too. 

For instance, if you have a reference, include it already in your email subject line: 

Referral from Jose Nachos: Pedro Tacos, candidate for a senior software analyst position

If you don't have a reference or a catchy headline, check out more tips on how to write the best subject line for your email .

Finished writing your cover letter?

Make it stand out with an eye-catching design.

What if you're told to NOT submit a cover letter? 

Today, many companies are using online application systems that discourage applicants from attaching a cover letter. 

Instead, they have their own application systems where in different sections you're required to fill in the information you would normally place in your cover letter.  

If this is the case, just work with the format they gave you.

In other words, include the same information that you'd normally have in your cover letter but place it in the correct sections. 

And don’t forget to follow the cover letter principles: 

  • explain why you're the right candidate;
  • make it clear that you've researched the company well;
  • indicate in what way you'd be an asset;
  • mention your biggest past achievements.

Because no matter the format, you're still expected to present your skills and convey enthusiasm about the job.

Alternatively, you can also try to find a relevant manager or a recruiter online (either on the company pages or LinkedIn) to whom you can send a brief follow-up email with an attached cover letter. 

Now that we've covered the basics, there are several other tips that you should keep in mind to elevate your cover letter to the next level: 

  • Keep it short. Limit your cover letter to three to four paragraphs and a maximum of one page. Hiring managers are busy people who often don't have time for reading long texts.
  • Keep it clean and easy on the eye. Take a look at how this article is written. It’s replete with short paragraphs, sentences typed in bold letters, bullet points, and numbers. All of these make reading and searching for specific information easier. So, never send a letter that looks like an unreadable wall of text. The easiest way to achieve a sleek cover letter design is to use a pre-formatted cover letter template . 
  • Don’t risk being funny if it ’ s a company with a formal work culture. Poorly executed humor will hurt your chances rather than help. Being direct and dynamic is a much surer way to catch the recruiter’s attention than a number of jokes. On the other, if the company is smaller or known for its creative products, being original may in fact help your chances! 
  • Show, don’t tell. Usually, there’s no point in saying you’re “a dependable hard worker” or “a creative thinker.” Why should anyone believe such generic statements? Instead, offer an example of how these qualities helped you achieve something in the past.
  • Never write the same letter twice. A cover letter should always be tailored to a specific job application. Remember the previous sections? You’ve made a great effort to research the company and its hiring managers, so you’ve written your cover letter accordingly. This is a process you need to repeat with every application (ugh, I know). 
  • Check for typos. This goes without saying but make 100% sure your cover letter is without typos. There’s no reason to believe you're competent if you can't even type without errors. Moreover, typos automatically reveal almost criminal carelessness on your part, since every text editor nowadays has a spellchecking feature. 
  • Don't use any buzzwords. Your cover letter needs to be authentic and persuasive — and buzzwords are neither. If anything, they simply give the impression of you being someone who's just trying to fit a skewed idea of what an ideal corporate employee should be. Instead, focus on using relevant keywords from job descriptions.

Now, if you have no experience yet because you're just starting out or you're changing careers, writing a cover letter can be scary. However, a well-written letter can actually be your best friend.

And this is how you write the perfect cover letter with no experience .

In the end, there are many different ways to write a great cover letter. And even if you follow the cover letter guide above, you’ll end up with a cover letter that's invariably your own. 

It all depends on your own personality, the position you’re applying for, and the hiring manager’s preferences. 

And that's good, actually! 

Still, there's a lot to learn from cover letters written by other people. That's why we've selected five cover letter samples that deserve your attention. 

Each of these helped real job seekers find real jobs in real companies. They'll teach you valuable lessons you can use in your own cover letter.

1. Norwegian — Cabin Crew Cover Letter Example

This cover letter sample was provided by a real person who got hired with Kickresume’s help.

2. Volvo — Machine Learning Intern Cover Letter Example

3. tory burch — account executive cover letter example, 4. lush — sales associate cover letter example, 5. romeo — social media officer cover letter example.

Do you still need some more inspiration? You can find more examples in our cover letter library

FAQ: How to write a cover letter

250 to 400 words is the standard cover letter length range. A cover letter should never exceed one page.

Yes! Show that you can go that extra mile and stand out from the crowd of applicants.

Ideally, use a pre-formatted cover letter template. Then use a simple and professional font, such as Times New Roman. The font size should be between 10-12.

If you have the name of the hiring manager, try to find their contact on the company page or LinkedIn. If you still can't find the right person, you can address it to the whole team or HR.

This article was recently updated. The original article was written by Martin Poduska in 201 7.

Kaja Jurcisinova is a junior copywriter at Kickresume. Kaja completed her undergraduate degree in Art History at the University of St Andrews in 2018 and graduated with a Master’s in Arts and Culture from the University of Groningen in 2021. She was an intern at multiple cultural institutions across Europe, including the Dutch Museum Association in Amsterdam, the Matter of Art Biennale in Prague, and the European Cultural Centre in Venice. At the moment, she resides in Visby on the Swedish island of Gotland.

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Jobscan > Cover Letter Writing Guide

How To Write A Cover Letter in 2024 (Expert Tips and Examples)

Here’s a comprehensive guide on how to write a cover letter that will get you noticed by recruiters.

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A survey revealed that 77% of recruiters prefer candidates who send in a cover letter, even if submitting it is optional. Additionally, 90% of executives consider cover letters invaluable when assessing job candidates.

So, if you think cover letters are no longer important and necessary in 2024, think again.

Here’s a comprehensive guide to help you write a cover letter that effectively sells your skills and professional experience, increases your chances of getting interviews, and gets your foot in the door.

Table of Contents

What is a cover letter and do you still need one in 2024?

A cover letter is a letter of introduction accompanying your resume that paints why you are the best person for the job, what you bring to the table, and how you can help move the company forward.

Is the cover letter dead? No! In fact, a recent study by ResumeLab revealed that 64% of job vacancies still require that you include a cover letter in your application and 83% of HR pros said that cover letters are important for their hiring decision.

The bottom line is that a cover letter is still a valuable piece of your job search collateral. Nail your cover letter and you could end up getting that dream job.

So what exactly do you need to accomplish in your cover letter?

What is the purpose of a cover letter?

According to 49% of HR managers , your cover letter is the second best way to call attention to your resume and distinguish yourself from other applicants.

So the main purpose of your cover letter is to compel the recruiter to read more about you on your resume and move you to the next part of the hiring process.

Further, according to award-winning resume expert Melanie Denny , your cover letter is your value proposition letter. It proves why you are the best candidate to address the company’s needs with the professional skills and qualifications to succeed in the job.

Here’s an example of a great cover letter:

cover-letter-writing-guide

Now let’s get into the details of what your cover letter needs to include.

Cover Letter Structure Checklist

Here’s a quick rundown of what you need to include in your cover letter.

  • Contact Details Name Address (or City, State with zip code) Phone number Email address
  • Greeting Whenever possible, address the hiring manager by name.
  • Opening Who are you? What are your relevant skills and accomplishments?
  • Body (1-2 paragraphs) What do you know about the company? Why are you applying for this job? What value can you bring to the company? Include measurable results when possible.
  • Closing Reiterate your interest. Add a Call to Action. Mention any attachments. Use a professional sign-off like “Best” or “Sincerely” before your full name.

Here’s an example for the visual learners out there:

cover-letter-writing-guide

Now that you know the basics of what to include in your cover letter, let’s go through the process from start to finish to see how you can write a cover letter that will make you stand out from the rest of the candidates.

How to write a cover letter in 9 steps

It can be intimidating to try to parse down all your best qualities into a few quick paragraphs for your cover letter.

Here are 9 steps you can take to make sure you’re headed in the right direction:

Step 1. Do your research

Before writing your cover letter, thoroughly read the job description and the requirements for the job.

Melanie Denny , award-winning resume expert, likens the job description to your cover letter cheat sheet. And when checking the job description, she says you need to consider the following:

  • What are the company’s priorities?
  • What are their goals for the role?
  • What outcomes and accomplishments in your previous roles match the goals?
  • What are the key phrases and verbiage the company uses?

This will help you customize your cover letter, angle yourself and your narrative to fit the role better, and impress the hiring manager.

Try reaching out to the recruiter, hiring manager, or someone working in the company if you want more in-depth information about the company and the position you are applying for.

Step 2. Customize your cover letter for every job

Make sure your cover letter matches the job you are applying for. Writing a generic cover letter is a missed opportunity as this will not appeal to the recruiter or hiring manager. According to research from ResumeGo , 81% of HR professionals value job-specific cover letters over generic ones. Jobseekers who had tailored cover letters received a 53% higher callback rate compared to those who had no cover letter.

Remember, your cover letter is your chance to prove that you are passionate about working for a given company, so take the time to write a tailored cover letter for each position . You can do this by mentioning your skills and experience that are directly related to what’s mentioned in the job description. If you’re applying for a data analyst role that requires expertise in Microsoft Power BI, cite an example of a Power BI dashboard you built and how it helped the company.

Read our full guide: How to Optimize Your Cover Letter

Step 3. Include all of your contact info

You should make it easy for the hiring manager to reach you. In your cover letter, list these three things:

  • Address (including zip code– for ATS purposes )
  • Phone number with area code
  • Email address
  • Name of the Hiring Manager
  • Name of the Company
  • Address of the Company

Traditionally, your contact information is included in the upper left corner of your cover letter if you’re writing in a document. If you’re writing an email, this can be included beneath your signature at the end of the message.

Cover Letter Header Example:

Jane Jobscan Seattle, WA 98101 (555) 555-5555 • [email protected] linkedin.com/in/jane-jobscan

February 25, 2024

Lavinia Smith Hiring Manager Media Raven, Inc. Plantersville, MS 38862

Step 4. Address your cover letter to a real person

According to Melanie Denny, resume expert and President of Resume-Evolution, addressing your cover letter to a real person and addressing them by their name feels more personal and shows recruiters and hiring managers that you took time and did the research.

You can usually find the hiring manager’s name by searching the company website or LinkedIn profile, or by calling the company and asking which hiring manager is assigned to the particular position.

Once you learn the name, a simple greeting of “John” or “Hello John” is all you need.

If you can’t find the hiring manager’s name, you can use any of the following:

  • Dear Hiring Manager
  • Dear (Department) Team
  • To whom it may concern

Read our full guide: How to Address a Cover Letter

Step 5. Write a strong opening statement

Melanie Denny suggests that you start your cover letter with a bang. This will hook the hiring manager’s interest and show them how you can be a valuable addition to the team.

Here are things you can do:

  • Open with a thought-provoking question
  • Make a big claim about what you can do for the company
  • Say something relevant and specific to the company

For example,

“I want to bring the marketing department of Media Raven Inc. to the next level and help the company exceed goals and reach more customers as Marketing Manager.”

Step 6. Prove how your professional background and skills help the company in the body of your cover letter

Take advantage of this real estate and prove to the prospective employer how your background, values, and professional experiences position you as the best fit for what the role requires.

This is especially important if you are switching careers. Highlight your relevant accomplishments in your cover letter, showcase your transferable skills, and explain how you can help the company address its challenges and succeed.

For example:

“As the Director of Marketing at ABC Company since 2018, I directed all phases of both the creative and technical elements of marketing initiatives, including data mining, brand creation, print/web collateral development, lead generation, channel partner cultivation, customer segmentation/profiling, as well as CRM and acquisition strategies.

Perhaps most importantly, I offer a history of proven results, as evidenced by the following marketing accomplishments for my current employer:

  • Captured a 28% expansion in customer base since 2018, achieved during a period of overall decline in the retail industry.
  • Led national marketing campaign (comprised of trade shows, media, and PR initiatives) for my company’s newly launched technology services division
  • Developed and executed SEO strategy that achieved and sustained top 3 rankings on Google (organic, nonpaid results) for key product search terms.
  • Oversaw the creation of a new company logo and rebranded 100+ products to cement a cohesive corporate identity and support new company direction.”

Just like when writing a resume, your cover letter should only include the most relevant and positive information about you. To home in on the right skills and qualifications to mention, try scanning your cover letter .

Read our full guide: What Do You Put in a Cover Letter?

Step 7. Write a strong closing statement and a call to action

Use the closing of your cover letter to:

  • Thank the hiring manager for their time
  • Mention any attachments (resume, portfolio, samples)
  • Invite to schedule an interview
  • Let the hiring manager know that you will follow up

Keep the closing professional and try not to sound too eager since that can come off as desperate. You must also keep in mind the tone and personality of the company you’re communicating with.

“Given the opportunity, I’m confident I can achieve similar groundbreaking marketing results for Media Raven, Inc.

Ms. Smith, I would welcome the chance to discuss your marketing objectives and how I can help you attain them. Feel free to call me at (555) 555-5555 or email me at [email protected] to arrange a meeting. I look forward to speaking with you.”

Read our full guide: How to End a Cover Letter With a Call to Action

Step 8. End with a professional closing salutation

To finish out the closing , use a formal signature. You can use “Sincerely,” “Best,” “Regards,” “Yours,” or any other professional signoff.

Use your first and last name as your signature. If you’re sending your cover letter in the body of an email, make sure it’s your personal email account that does not list your current work signature beneath the email. Your other option is to write the cover letter in a word document, save it as a PDF, and attach it to your email.

Step 9. Optimize your cover letter for the ATS

The Applicant Tracking System or the ATS is a software that companies use to screen applications and shrink their pool of applicants. Through the ATS database, a recruiter or hiring manager can just search for specific skills and keywords and the ATS will return a list of the top candidates who match the search criteria.

To optimize your cover letter for ATS, you need to:

  • Carefully read the job description
  • Take note of skills and resume keywords frequently mentioned
  • Incorporate these keywords into your cover letter

Read our full guide: How to Optimize Your Cover Letter to Beat the ATS

Does your cover letter pass the test?

Scan your cover letter to see how well it matches the job you're applying for. Optimize your cover letter and resume with Jobscan to get more interviews.

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How to Format Your Cover Letter

A cover letter is a letter, but that doesn’t mean you should just plop everything onto the page in a stream-of-consciousness flow. After all, cover letter formats determine the order in which the hiring manager learns about you, which can significantly influence their first impression. Use the format order below as a guideline for building the structure of your cover letter.

cover-letter-writing-guide

Notice how the topics flow like a conversation? When you first meet someone, you introduce yourself, tell them your name and a little about yourself, and then leave the conversation open for future meetings.

Your cover letter is just a like having a conversation with someone for the first time. Keeping that in mind will help you to keep things simple and focus on the right information.

Below are some examples of how to format your cover letter for different types of applications.

How to format your cover letter for a job

  • State your name
  • Explain your work history
  • Tell them what you can do for their company
  • Say goodbye

How to format your cover letter for an internship

  • Explain your coursework history and education
  • Explain what you can gain professionally

How to format your cover letter with no experience

  • Explain your skillset and character qualities that make you well-suited for the role
  • Outline entry-level achievements

You can also check out our cover letter templates to help you as you write your own cover letter.

Do you want to save time and receive instant feedback on your cover letter? Check out Jobscan’s cover letter tool .

Read more : How to Write a Resume for Today’s Job Market

Cover Letter Examples

Here are some examples to help you create a cover letter that will make you stand out and give a strong first impression.

1. Internship Cover Letter Example

cover-letter-writing-guide

2. Career Change Cover Letter Example

cover-letter-writing-guide

3. Operations Manager Cover Letter Example

cover-letter-writing-guide

4. Communications Professional Cover Letter Example

cover-letter-writing-guide

5. Software Engineer Cover Letter Example

cover-letter-writing-guide

Cover Letter Do’s and Don’ts

Aside from the basic steps of how to write a cover letter, there are some things you definitely need to make sure you avoid – and things you can’t skip! Follow these do’s and don’ts for writing a cover letter, and you’ll end up with a much better result.

  • Use a cover letter unless one was requested.
  • Attach a cover letter directly to your resume unless requested to do so.
  • Use the same boilerplate cover letter for multiple job applications.
  • Over-explain your work history, employment gaps, or qualifications – save it for the interview.
  • Badmouth any of your past employers.
  • Use the cover letter to complain or tell about your job search journey.
  • Use non-standard formatting like tables, columns, or graphics. (ATS can’t read those and your cover letter copy might not be scannable by the system.)
  • Use long paragraphs.
  • Customize a cover letter for every job application that asks for one.
  • Incorporate the top skills or keywords from the job description in your cover letter.
  • Include the company name and address, the job title, and point of contact’s name on your cover letter.
  • Incorporate relevant and compelling measurable results in your cover letter.
  • Explain, briefly, any dramatic shifts in a career (i.e. you are changing industries or job titles).
  • Use company information to relate your interest in the job.
  • Keep your cover letter concise.
  • Convey WHY you are right for the position.

More Cover Letter Tips

  • When emailing your cover letter, be strategic with your subject line. Never leave the subject line blank, and double-check for specific instructions in the job posting. If possible, use the email subject line to sell yourself. For example: “Experienced Software Engineer Seeks Senior Level Mobile Position.”
  • Keep your cover letter brief and to the point. The hiring manager will be reading many cover letters. By carefully selecting your words and experiences to include, you can stand out from the crowd of applicants.
  • Be confident. Let the hiring manager know the reasons why you deserve this position, and make yourself believe them too!
  • Your cover letter should not be simply a rephrasing of your resume. Let your personality show and go into further detail about your most valuable skills and experiences.
  • Do your research on the company and position before writing the cover letter. It should be customized to that specific company’s values and needs. Hiring managers can spot a generic resume from a mile away.
  • Use the job posting as your guide for what topics, skills, and experience to focus on.
  • The best cover letters include keywords from the job posting. Applicant tracking systems may scan your cover letter along with your resume and will be using these keywords to sort through the applicants.
  • Check for spelling and grammar errors.
  • Send your cover letter as a PDF to avoid readability issues and to present the most professional application package.
  • Scan Your Cover Letter with Jobscan to make sure you’re checking all the boxes.

Optimize Your Cover Letter with Jobscan’s Cover Letter Scanner

In addition to resume scans, Jobscan Premium users can also scan their cover letters against a job description.

This generates a report of the top hard skills and soft skills found in the job description that should be included in your cover letter, plus additional checks for optimal length, contact information, measurable results, and more.

Here’s how it works:

Key Takeaways

Your cover letter gives recruiters, hiring managers, and prospective employers an overview of your professional qualifications and relevant accomplishments that position you as the best candidate for the job.

So you have to make your cover letter powerful and interesting enough to make the recruiter or hiring manager read your resume and move you to the next step of the hiring process.

Here are key pointers when writing your cover letter.

  • Make sure you’ve read the job description and done your research about the company.
  • Get to know the name of the recruiter or hiring manager so you can address your cover letter properly.
  • Include relevant and measurable accomplishments in the body of your cover letter to prove to the hiring manager that you have what it takes to succeed in the job.
  • Keep your cover letter short and concise.
  • Your cover letter is not a substitute for your resume so don’t just copy and paste whatever is in your resume into your cover letter.

One last important reminder!

Having a strong cover letter is not enough. You also need to create a killer resume to make sure you stand out and land job interviews.

Learn more about writing a cover letter

How to Address a Cover Letter-block

How to Address a Cover Letter

10 Tips for Writing a Cover Letter-block

10 Tips for Writing a Cover Letter

The Career Change Cover Letter: How to Get it Right-block

The Career Change Cover Letter: How to Get it Right

What Do You Put in a Cover Letter?-block

What Do You Put in a Cover Letter?

Is Your Cover Letter Robot-Approved?-block

Is Your Cover Letter Robot-Approved?

How to End a Cover Letter with a Call to Action-block

How to End a Cover Letter with a Call to Action

Frequently asked questions, what are the different types of cover letters.

There are four types of cover letters.

  • Application cover letter An application cover letter is what you send to the recruiter or hiring manager along with your resume.
  • Prospecting cover letter You send this when you want to inquire prospective employers about open positions in their company or put yourself top-of-mind when they do decide to hire.
  • Networking cover letter You will send this to professionals in your network in hopes of getting referrals, introductions, job search advice, and job opportunities.
  • Career change cover letter This is what you send when you are switching careers or industries.

What tense should I use when writing a cover letter?

It can be appropriate to change tenses throughout your cover letter.

For example, you can explain who you are in the present tense and explain important aspects of your work history in the past tense. You can switch to future perfect tense when discussing the ways you would perform if given the position.

Think of it like this, “I am ABC, I did XYZ previously, and I look forward to doing EFG in this position.”

What to include in a cover letter

Our cover letter guidelines above explain how to write a cover letter more deeply, but in summary, you should always include your name, relevant work experience, and reasons why you are right for the job in your cover letter.

When not to include a cover letter

  • When the job posting clearly states not to include a cover letter
  • When you don’t have the time and energy to customize your cover letter. It’s better not to send a cover letter than to send a half-baked and mediocre one.
  • When you are applying online and there is no field to upload your cover letter.
  • When your cover letter has a lot of typos and errors.

What should you send first: a cover letter or a resume?

Typically, your cover letter and resume will be sent as a pair, but your cover letter is meant to be an introduction to your resume. If it is an email, use the cover letter in the body and attach your resume, otherwise, attach both.

Pro Tip: Be sure to review all instructions in the job description to follow the hiring manager’s requests.

How long should a cover letter be?

According to 70% of recruiters, a cover letter should not exceed 250 to 300 words.

Although there is no hard and fast rule about this, the ideal cover letter length should be around half a page to one full page in length to keep your message concise, clear, and easy to digest.

Should a cover letter be sent as a file attachment?

If it is not specified in the job posting, a cover letter can be sent either as an attachment (PDF is best) or in the body of an application email with your resume attached.

How to share a cover letter with a potential employer

There are several methods of sharing a cover letter with potential employers, depending on their application process.

Cover letters can be written on a document and turned into a PDF to be uploaded to a job application website or attached to an email along with your resume.

In other cases, your cover letter can simply be written in the email message to a hiring manager, with your resume attached.

How to title and save your cover letter

The key in every aspect of job applications is to make yourself an easy “yes” for your potential employer. That means making it easy for the hiring manager to keep track of your application materials for later review. With this in mind, make sure your full name and the phrase “cover letter” are included in the file label. Other helpful details might include the job title you’re applying for or the year of your application.

Here are a few examples:

  • Your Name_Cover Letter_Job Title.pdf
  • Cover Letter_Your Name_Job Title.pdf
  • Job Title_Your Name_Cover Letter.pdf
  • Your Name_Cover Letter_2024.pdf
  • Cover Letter_Your Name_2024.pdf

Explore more cover letter resources

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Cover Letter Formats

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ATS-Optimized Cover Letter

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Cover Letter Templates

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Writing an Effective Cover Letter: The Ultimate Guide

Picture this. You’ve just found an excellent job opening that meets all of your requirements— competitive salary, great benefits, and the ability to work on exciting projects. This has been your dream, and you know you have the qualifications. But, after reading further, you are asked to submit a resume and a cover letter. 

Many people skip over the idea of writing a cover letter because they can be difficult to write, especially if you’re applying for your first job. This is a mistake! In fact, your cover letter is one of the most important parts of the hiring process and should be written to the best of your ability.

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In this guide, we’re going to explore how you can write an effective cover letter which you can use to apply for any position in tech.

Why Are Cover Letters Important?

Your cover letter is one of the first impressions you will make on a company. Even if you already have a recommendation from a current employee, there will be people in the company who will read your resume and cover letter before you proceed to the next stage of the hiring process. And to those people, these documents will be their first impression. You know what people say, “first impressions stick.”

When you reach out to a company, you want to tell them a story about yourself and how you’re going to help them meet their goals. Your resume will outline your skills and past experience, sure, but your cover letter will back up what you’ve said in your resume and give you the opportunity to explore your interest in a certain position with more depth. 

Most importantly, your cover letter, which can take many formats, can be highly personalized for each company. This is a chance for you to tell them your story. 

What Is the Purpose of a Cover Letter?

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The cover letter is still an expected attachment to a resume and serves as the first impression a candidate will make on a potential employer. Your cover letter gives you the opportunity to talk about why you’re interested in the position and how you would uniquely contribute to the organization. Everyone may use the same format for their resume—listing their skills, qualifications, and more—but in the cover letter, you can get more creative. You can talk about why you’re excited about the company and craft a convincing pitch that will make them want to talk with you again.

Over the last few years, there has been a perception that cover letters are no longer relevant. If you have a Twitter profile and a presence on LinkedIn or AngelList, why should you have a cover letter? Well, the truth is that employers still value a cover letter. If you don’t include a cover letter, a potential employer may pass on you before they get the chance to read about your skills in greater depth.

Your cover letter tells employers that you’re applying for a certain position. You may be able to get away with using the same resume for multiple jobs, but the cover letter should be unique to each position and company. You want to convince the company why you are the best person for their team. And you want to tell them why you want to work with their company more than any other. The more detailed you are, the better the impression you can leave on hiring managers and recruiters.

How to Format a Cover Letter

Before we get started on the contents of a cover letter, it’s important to understand how you should format the document. Here are a few tips on how to format your cover letter:

  • Use single line spacing for all text
  • Use double-space between each section
  • Include a one-inch margin on all sides
  • Align everything to the left side
  • Choose an easy-to-read font

How Long Should a Cover Letter Be?

Your cover letter—like a resume—should only be a single page long. The best cover letters are short, concise, and ideally under 300 words . You’ll only have the attention of a recruiter for a minute or two at best, and you want to impress them as soon as possible.

What to Say in a Cover Letter

Your cover letter should be all about the position you’re applying to and the company itself . Before you get started writing a cover letter, you should make sure you are aware of the needs of the company and their expectations for a candidate in the position. 

By doing some research in advance, you’ll find it easier to adapt your cover letter to the specific position you’re applying to. Recruiters will always value a personalized cover letter over one which includes generic text about why a candidate is “good.”

When doing research for your cover letter, consider the following questions:

  • Why is the company hiring someone new?

Does the company have an always-open application so they can hire the best talent? Do they need more people to help them scale? When it comes time to writing your cover letter, make sure you keep these things in mind. If the company is scaling quickly, you may want to talk about how you have experience in fast-paced work environments, for example.

  • What skills do they expect a new candidate to have?

What are they looking for in a new candidate? Do they need someone with skills in a particular technology? Do they need someone ambitious who can help them bring their ideas into reality? Answers to these questions are difficult to ascertain before actually talking with someone in the company, but you can’t write a cover letter without knowing what they expect.

Spend some time reading through the job description and take notes on what skills they expect applicants to have. Also, read over any materials on the company’s website such as their “about” page and their vision statement so you can learn more about their expectations and long-term goals. Doing this research will show companies you know what they’re all about, thereby indicating you’re passionate about a particular position.

How to Write a Cover Letter

Cover letters can be difficult to write because you need to write a new one for each position you’re applying to. However, there are a few tips you should keep in mind which will help optimize your cover letter writing process.

Expand on Your Resume

In your cover letter, you should go beyond your resume. It can be tempting to simply reiterate what you have said in your resume in more depth. But you shouldn’t repeat yourself in your cover letter. Instead, you should use your cover letter as an opportunity to discuss your experience in more depth . Write a sentence or two about how a past position helped you refine a specific skill that the employer is looking for. Customize the letter to show you have the requisite skills for the position. If you’re not sure where to start, you may want to ask yourself these questions:

  • How did you tackle one of the responsibilities you had in a past position?
  • How did you accomplish a specific milestone you mentioned on your resume?

Main Components of a Successful Cover Letter

Now, let’s get to the cover letter itself. There are three main parts in a cover letter:

  • The Introduction

Let’s break these down and explore each component in more depth.

  • Cover Letter Introduction

The first few sentences in your cover letter are key. If you include some generic and bold assertions about your skills, the recruiter may get bored and move on to the next candidate. But if you make your introduction impressive, they will want to read on further.

Your introduction should start with “Dear, [hiring manager name].” Make sure you include the name of the hiring manager or recruiter who is hiring for the position. If the company has a relaxed office culture, you only need to use their first name; if the employer is more traditional, use their first and last name.

The first paragraph should tell the company why you want to work with them . There are two things you could say in this paragraph—you believe in the company’s mission, and you want to work on the problems they are solving or, you want to work with their team. You should mention one of these facts and give a specific reason why. You’re interested in helping the company solve problems? Now you need to tell them why. 

Giving a specific reason shows the company you’ve tailored your cover letter to them and done some research about their company. Saying that you have applied because a friend told you about the company or because you saw a job opening sounds like you haven’t thought about the company in any depth—you just applied. When a company feels you are passionate about their vision or their team, they are more likely to reach out to you. They are always going to hire the person who wants to work for the company more than the person who would accept any job. Even subtle personal touches will go a long way in a cover letter.

  • Cover Letter Body

You’ve written a great introduction, and you now have the attention of the recruiter. What’s next? You have to tell them your story. The main body will be what a recruiter uses to help them decide whether to schedule an interview or file your application away.

The main body should be around three sentences —even if you are applying for junior or senior positions in tech. The goal of telling this story is to convince the company you meet all of their specifications. Tell the company about your knowledge of the technologies they are using or your past experience with a certain process they mentioned in the job listing. Whatever it is, make sure you tell them how you can help solve their problems better than everyone else . And always provide specific examples .

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"Career Karma entered my life when I needed it most and quickly helped me match with a bootcamp. Two months after graduating, I found my dream job that aligned with my values and goals in life!"

Venus, Software Engineer at Rockbot

Let’s say the company is looking for a front end web developer who can help them speed up their app. You could say, “In my one-year tenure as an intern at Google, I used React.js to improve the speed of an internal landing page by 50ms.” 

Specific, concise, and easy to understand.

In this section, you should be sure to make links between your qualifications and the specific requirements for a position . Mention how your skills meet the requirements of a company. You should also be sure to keep your paragraphs short. If you are writing three sentences, you may split those up into two paragraphs. This will make it easier for the recruiter to read your cover letter and understand the most important information. The more personalized your cover letter is, the more an employer will feel that you’re passionate about the company and its vision.

If you’re struggling to figure out how to talk about your past experience, there are a few questions you should keep in mind. These questions will ensure you know how to articulate your past experience and present it as effectively as possible to a future employer. Ask yourself:

  • What projects did I work on?
  • How many users did my project have?
  • What big milestones did I achieve?
  • What use cases did I have to take into account?
  • What tools (i.e. GitHub, Confluence, CircleCI) and methodologies (i.e. Agile) did I use to work on this project?

You should end up with something like, “I was a core team member building X and leveraged tools such as CircleCI to create a new continuous integration process, which helped cut down our deployment time by 30%.” 

  • Cover Letter Close

The hiring manager is reading your cover letter. They are getting more interested in reaching out to you for an interview. Now, you need to close your cover letter effectively.

The first thing you should mention in your closing lines is a call to action: a specific statement that tells employers how they can reach out to you . You may decide to say, “If you are interested in talking with me further about how I can help Microsoft boost the efficiency of their Azure platform, reach out to me at [email address].” Again, this is specific, concise, and actionable.

Then you want to close with “sincerely” or “kind regards” and sign the letter with your full name . Optionally, you can include a phone number or another contact information below your name. After you’ve done that, your cover letter will be complete. You do not need to make your close complicated—it should be simple and tell hiring managers how to reach out to you in only a few words.

Example of a Cover Letter

Here is an example of a cover letter that uses the above format. The letter states why a candidate wants to work for the company and gives them a specific example of how this candidate can help them achieve their goals. The letter is simple, concise, and actionable.

30 October 2019

Stephanie M. Anager

Hiring Manager

Career Karma

San Francisco, CA 94107

Dear James,

I used Career Karma to help choose a coding bootcamp when I was learning to code, and I recently learned about your new bootcamp directory. It got me thinking that I want to help others find the right educational opportunities for them, just like you did for me. I would like to apply for the position of junior full stack engineer at your company.

At my previous job, I started off as a junior web developer and I learned how to build efficient web applications using JavaScript and the React.js framework. I spent time working with the development team analyzing inefficiencies in our application, and made numerous changes to make our pages render quicker. If I were to join your team, I would be able to help you make your website more efficient, and help you scale the site as you gain more traffic.

If you would like to talk with me further about how I can help you improve your web application, reach out to me at [email protected].

Kind regards,

Candidate N. Ame

What Not to Include in a Cover Letter

Kelly Sikkema N3o LeQyFsI Unsplash

The purpose of a cover letter is to tell your story to a prospective employer. You can tell them about yourself, your history, your knowledge, and more. Your cover letter gives you an opportunity to show an employer why you are a good candidate for a position and why they should hire you.

But many people feel compelled to include more information than they need to. Your cover letter should be short, to-the-point, and focused on how you can help a company achieve its goals. You don’t need to include every detail about your employment history. Keeping your cover letters short will make it easy if you apply for multiple positions and need to write many different letters.

Your cover letter should be formatted correctly and should be free of any spelling or grammar errors , as it will also implicitly showcase your writing and communication skills. If your cover letter includes obvious grammatical errors, an employer may question how much attention you pay to detail—a critical component of most jobs in tech.

Here are a few things you should avoid doing in a cover letter:

  • Making assertions which are not true. Employers will check the facts of a cover letter if they proceed with the interview process. Make sure your cover letter is truthful and accurately represents your skills. There are many people who have exaggerated their skills in a cover letter but were unable to meet the requirements when it came time for the interview.
  • Information not related to the job. Don’t include anything which is not directly related to the position for which you are applying. You only have a few hundred words to use when writing your cover letter—use them all effectively.
  • What you want. Don’t mention what you want to get out of the company. You should be pitching how you can help the company, not how they can help you.
  • Expressing too much interest in the job. Companies want to know you are interested in them. But talking too much about how you like the company may cause you to lose leverage when it comes time to negotiate a salary. You are pitching yourself and your abilities, not how much you like a company. Tell the company why you’re applying, but don’t go into too much depth about how you like X, Y, and Z about them.
  • Discussing the skills you don’t have. If a company posts a position looking for writing experience, don’t say something like, “Although I have a short track record of writing experience… [insert other unrelated claims]…” Keep your cover letter focused on what you can do. You are not expected to meet every requirement listed in a job description.

Tips for Writing a Great Cover Letter

Here are a few tips on how you can write a wonderful cover letter:

1. Personalize, Personalize, Personalize.

The main thing you should remember about this guide is that your cover letter should be personalized. It should be tailored to one specific company and one position . It’s easy to tell if a cover letter has been reused multiple times—they include generic statements, and the author doesn’t talk about why they want to work for a specific company. 

If you want to save time, you should consider making a template cover letter. You can then make a few changes for each company before you send the cover letter out. For example, you can keep your close and some of your main body the same; the main thing you would change is why you want to work for each company. This saves time while still allowing you to maintain a professional tone.

2. Include Some Statistics

Hiring managers like to see stats. Numbers show that you’ve had a quantifiable impact on an organization you’ve worked for in the past. For example, if you’re a front end developer, you could talk about how you improved the render speed of pages. Similarly, if you’re a DevOps developer, you could talk about how many servers you maintained in a cluster. Statistics are not necessary, but they do help illustrate how much of an impact you have made in the past.

3. Show Personality

Your cover letter should be yours . The resume you wrote will include lists of facts about you and your history. But your cover letter should be more free-flowing and showcase your human side to hiring managers.

Spend time researching the company’s culture, and try to adopt a similar tone in your cover letter. And, before you send it, read your cover letter aloud and remove anything which doesn’t sound like how you would speak.

4. Keep It Short and Simple

Of course, there are always exceptions to this rule. But your cover letter should be as short as possible . In one survey, more than two-thirds of employers said they prefer a cover letter that is half a page or, “the shorter the better”. The more wordy your writing is, the more difficult it will be for the hiring manager to take away the key points.

5. Review and Edit

As we mentioned earlier, you should run a spell check of your cover letter before you submit it. But don’t mistake a spell check for editing . Spend some time after you’ve written your cover letter to read it over and evaluate whether any changes need to be made. After a few reviews, you’ll most likely notice a few things you want to change or improve.

You can also reach out to a friend or family member and ask them to review your cover letter and make any suggestions for how you can improve the letter. Consider asking them, “Does this letter accurately showcase my skills?” and “Does this letter get you excited about me?” to make sure you have covered all your bases.

If you need some additional assistance, you can use tools such as Hemingway to help improve the tone of your work. Hemingway will highlight sentences that are too wordy and difficult to read, use passive voice, or use complex vocabulary when a simpler term would suffice.

6. Highlight Your Technical Skills

If you’re applying for a software development position, you should make sure you highlight your technical skills explicitly. Prospective employers will look at a cover letter for only a few seconds, or they may even have it parsed through an Automated Tracking System. Thus, you should spend time talking about the specific technical skills you’ve acquired so a recruiter can easily find out whether you have the skills you need to be a good fit for the job.

Mention any specific technologies you know and one major goal you met using that technology. For example, you could say, “At my previous job, I used Ruby on Rails and GraphQL to move from a REST-based architecture to GraphQL, which we found to be more efficient based on our business needs.” 

In this example, the candidate has spoken about how they know Ruby on Rails (a programming language), GraphQL (a data architecture tool), and how they have a good knowledge of REST (an API structure). If an employer is hiring someone who has these skills, this statement will really make the candidate stand out ahead of everyone else. 

7. Use Action Words

When you’re writing a cover letter, you should avoid using “buzzwords” or talking about specific skills that are not fully relevant to the job. Instead, you should use action words that showcase your involvement with particular projects. If you are a software developer, you may feel tempted to use words like “coded” or “developed” a few times in your cover letter because you have created a lot of applications. But you should try to introduce some variety into your cover letter.

Here are a few examples of action words you can use in your cover letter:

  • “I was a key collaborator on a tight-knit team…”
  • “Helped our team meet the project goal…”
  • “Created a new system to…”
  • “I managed a team of…”
  • “I helped create a new process…”

You should also try to include results-oriented words in your cover letter. These words help show that you have experience in yielding good outputs from your work and will show the extent of your responsibilities in your past experience.

A few words you may want to consider using include: redesigned, updated, implemented, produced, increased, streamlined, reduced .

Hopefully you now understand that writing a good cover letter is not too difficult and that cover letters are a great way for you to showcase your skills to employers. If you follow these guidelines on how to write a cover letter, you’ll be more likely to land a technical interview for your dream job.

In brief, here are our main rules on how to write a good cover letter:

  • Research the company, their culture, and read the job description thoroughly
  • Introduce yourself by talking about why you want to work for the company
  • Show the company how your past experience will help you be an effective contributor
  • End with a call to action and a professional close
  • Review your cover letter to make sure you do not include anything unnecessary
  • Do a final review of your cover letter and send it to some friends to get feedback

About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication .

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Cover Letters

Crafting a great cover letter can set your application apart and help you get your foot in the door. But where to start? We've got tips, templates, and examples to get you going—from great opening lines to real samples that actually worked.

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How to Write a Cover Letter

tips on writing a good cover letter

Advice for tackling one of the toughest parts of the job-hunting process.

Perhaps the most challenging part of the job application process is writing an effective cover letter. And yes, you should send one. Even if only one in two cover letters gets read, that’s still a 50% chance that including one could help you. Before you start writing, find out more about the company and the specific job you want. Next, catch the attention of the hiring manager or recruiter with a strong opening line. If you have a personal connection with the company or someone who works there, mention it in the first sentence or two, and try to address your letter to someone directly. Hiring managers are looking for people who can help them solve problems, so show that you know what the company does and some of the challenges it faces. Then explain how your experience has equipped you to meet those needs. If the online application doesn’t allow you to submit a cover letter, use the format you’re given to demonstrate your ability to do the job and your enthusiasm for the role.

No one likes job hunting. Scouring through online job listings, spiffing up your résumé , prepping for grueling interviews  — none of it is fun. For many, the most challenging part of the process is writing an effective cover letter. There’s so much conflicting advice out there, it’s hard to know where to start. Do you even need one, especially if you’re applying through an online system?

  • Amy Gallo is a contributing editor at Harvard Business Review, cohost of the Women at Work podcast , and the author of two books: Getting Along: How to Work with Anyone (Even Difficult People) and the HBR Guide to Dealing with Conflict . She writes and speaks about workplace dynamics. Watch her TEDx talk on conflict and follow her on LinkedIn . amyegallo

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16 Secrets for Writing Cover Letters That Get You Hired

I can write a solid resume, interview well, and make sure that my online presence is on point.

The one thing that’s always been a struggle? The dreaded cover letter.

Cover letters can be absolute torture, and it feels like there are a million ways to screw them up. Is yours too formal or informal? Too long or short? Too much information or too vague?

There’s an upside, though: Making your cover letter awesome doesn’t have to be a long, difficult process. In fact, as I’ve written more and more cover letters over time (and started helping dozens of other people write theirs), they’ve actually become (gasp!) fun.

Below, I’ve listed the 16 most important tips I’ve learned to make crafting a cover letter into an easy and pain-free process. Half of the tips are related to what you write, and the other half are tiny things that’ll make sure your cover letter is better than the rest. By the end of the list, there’s no way a hiring manager will be able to shuffle you to the bottom of the pile. Or you know…delete your email…

8 Tips for Cover Letters That Grab Hiring Managers’ Attention

1. Describe a pain point

Here’s the most important question any cover letter should answer: What problem would hiring you solve?

Notice that this question is about the company’s problem, not your desire to land the job! Tricky, I know.

But think about it: If a company has put up a job description, it means they have a pain point and need a solution. For example, if a company is hiring a web designer, it means they don’t think their current layout is up to snuff and they’re looking for someone who can get them there. That’s the problem they need solved, and that’s what your cover letter should make clear in first few sentences.

2. Don’t regurgitate your resume

This is a tip that you’ve probably heard before, but it happens all the time : Don’t use your cover letter to simply restate your resume!

Your cover letter is the perfect place to expand on things that your resume doesn’t detail, illustrate the more intangible reasons why you’re perfect for the job, and explain any particular circumstances that warrant discussion (for example, if you’re making a sudden or drastic career change).

Skillcrush: 22 Things to Remove From Your Resume Immediately

3. The tone should match the company

Cover letters are great for companies not only because they can see if you can solve the problem at hand, but also because they give hiring managers a sense of whether or not you understand the company culture.

How do they figure this out? Tone.

Take a look at a company’s website, how its social media is phrased, and how its employees talk about it online. Is this company a little more informal and fun? Is it buttoned-up and corporate? Your cover letter should be written in a tone similar to that of the company’s copy. Obviously put a professional spin on it, but keep the company’s culture in mind.

4. Keep the focus on the company

Hiring managers assume that if you’re applying to a particular job, that must mean you really want that job. Thus, you don’t need to spend your entire cover letter reiterating how badly you want the job and how great the experience would be for you .

It’s okay to spend one or two sentences tops explaining your love for the company, but then it’s time to turn the tables.

The majority of your cover letter should be illustrating to a potential employer what hiring you would do for their company. Again, focus on the pain point: What talents and skills do you have that would help this organization tremendously?

5. Use your numbers

A big problem I’ve seen in lots of cover letters is that they tend to be very vague in describing any notable accomplishments or achievements.

For example, instead of saying that you have had “a great deal of success as an email marketer,” use your numbers: “I spearheaded an entire newsletter redesign that resulted in a 500% increase in our open rate, which proves…”

Numbers also add intrigue and leave hiring managers wanting to hear more!

Psst! This tip holds true for resumes! ( More here .) Adding numbers and statistics is a solid way to stand out!

6. Make your anecdotes short

While examples can make your cover letter super effective, many people make the mistake of including unnecessary or irrelevant information when using anecdotes that make them drag on and lose their umph .

My personal rule is to make any example or story no longer than three sentences so that you can avoid going overboard and wasting valuable space. Here’s how to break it down:

  • Sentence 1: Introduce the skill you’re highlighting.
  • Sentences 2: Explain the situation where you showed off this skill.
  • Sentence 3: What was the end result? Explain what it did for the company and what it proves about your character.

7. Make your opening line memorable

If the big opener to your cover letter is “I’m applying for Position X at Company Y” or “My name is…” it’s time to press the backspace button. There are two things wrong with both of these phrases:

  • They’re redundant, so you’re taking up precious space! A hiring manager is already going to know your name from your application as well as which position you’re applying for. No need to repeat it.
  • They’re generic and unmemorable. Give your hiring manager something to get excited about or be intrigued by.

So, how can you start a cover letter with something that has a little more pizzazz? Try opening with a favorite short anecdote, a quote that best describes you as a professional, or your personal tagline.

8. Everything should relate to the job description

As you write (and then read through) every line of your cover letter, ask yourself: How does this sentence relate to the job description? If you find yourself going on tangents or including facts that don’t prove your ability to excel at the job or understand the company culture, take it out.

And if you need some help making sense of exactly what will prove you are qualified for the job at hand, check out these 10 Tips for Deciphering Tech Job Listings .

8 Tips for Putting the Finishing Touches on Your Cover Letter

1. Research whom to address your letter to

Scrap the “To Whom It May Concern” greeting and do some research to find out who will be reading your cover letter.

In some cases, employers will be super helpful and straight up tell you whom to address that cover letter to. If you aren’t so lucky, a quick Google search can help, or if you have a connection to a potential employer, have a professional contact ask around to see if they can get a name.

If all else fails and you really want to avoid the dreaded “To Whom It May Concern” line, feel free to shoot the company an email. I did this before when I was applying to a company that had a plethora of people on its editorial and HR teams and I had no idea who’d be hiring me.

Here’s the quick template I used:

I’m applying to [name of company]’s [name of job title] position, and I was having some trouble figuring out whom specifically to address the cover letter to. Is there a particular person or department I should direct it to?

Thanks so much for your time!

[Your name]

2. Be smart with hyperlinks

If you’re going to use hyperlinks in your cover letter, there are two important things to keep in mind. First, try not to include more than two or three links tops in a cover letter (like an online portfolio or personal website). All links should be relevant, and your cover letter shouldn’t be used as a dumping ground for everything you’ve ever created!

Second, make sure you add context to a hyperlink to both draw attention to it and to make the hiring manager understand that it’s worth his or her time to click on. For example, if you’re referencing a recent design project you did, add that said project can be found “in my online portfolio” and add a hyperlink.

3. Delete extra images, clipart, emoticons and emojis

This is a no-brainer: Regardless of how “chill” the company says it is, keep clipart, emoticons, emojis, cute pictures of your puppy, and any other images OUT of your cover letter!

Squeeze an emoji into a cover email if you’re SUPER confident it’s appropriate. Otherwise, steer clear.

4. Keep it short (like, really short)

I’ve seen dozens of cover letters in the past month, and the biggest issue across the board is that people make their cover letters way too long.

Here’s the general rule of thumb to follow: Your cover letter should be a single page (no more!) and around 300-350 words. If you’re writing a cover email, three to five sentences works (since you usually have attachments or links for a hiring manager to click on).

5. Keep your font professional (and normal)

True story: I once received a cover letter from a friend where he’d had kept his writing to one page—but it was in eight-point font. Yikes.

Your cover letter font size should be normal (aim for between 10-point and 12-point), and your font should be straightforward and professional. Favorites include Arial, Times New Roman, and Georgia. Just say no to Curly Q or Comic Sans.

Skillcrush: 8 Free Font Pairings You Have to See

6. Break up your paragraphs

Nothing provokes fear in people faster than a wall of text. Hiring managers get a visual of your physical cover letter before they ever read it, and if their first reaction is, “Oh god, it’s all one paragraph!” that’s not a good sign.

Instead, break up your cover letter into smaller paragraphs of three or four sentences each. It’s so much more aesthetically pleasing, and the person reading your cover letter will thank you.

7. Cut the vague professional jargon

As with in a resume, using phrases like “team player,” “self-motivated,” or “results driven” only makes your cover letter generic and unmemorable. Use more lively language, or better yet, use specific examples to prove your point.

8. Re-read your cover letter over (and over and over)

Editing is the most tedious but also the most necessary part of any cover letter writing you do. Start by printing your cover letter out and reading it aloud. I also recommend reading the cover letter starting with the last sentence and working your way up.

Another pro tip: Definitely get someone else to read your cover letter. In many cases, you might think your writing is pristine, but a friend will find at least a couple typos and point out some places where your wording is a little clunky.

Getting that perfect cover letter doesn’t have to be a time-consuming process. Use these tips and you’ll be snagging the job (and impressing potential employers with your savvy) in no time!

Skillcrush: The Ultimate Guide the Perfect Email Cover Letter

Lily is a writer, editor, and social media manager, as well as co-founder of The Prospect , the world’s largest student-run college access organization. She also serves in editorial capacities at The Muse, HelloFlo, and Her Campus. Recently, she was named one of Glamour’s Top 10 College Women for her work helping underserved youth get into college. You can follow Lily on Twitter at @lkherman

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Top 10 Cover Letter Writing Tips

Advice for Writing a Top Notch Cover Letter for a Job

tips on writing a good cover letter

Maddy Price / The Balance

Are you working on a cover letter to send with your resume? It's important that your cover letter makes the best impression, because it's what can help you secure a job interview.

When you need to write a cover letter to apply for a job, it's sometimes the small things that can make a big difference. The closer to perfect your letter is, the better your chances are of impressing the hiring manager.

Follow these tips and techniques for sending a top-notch cover letter, and you will increase your chances of getting an interview.

Select the Right Type of Cover Letter

 Fizkes /  iStock / Getty Images Plus

There are  several types of cover letters  that can be sent to employers and contacts. For example, there are traditional cover letters (also known as application letters ), which are written to apply for specific job openings. If you know some who can refer you for a job, you'll want to write a referral cover letter .

There are also letters of interest (also known as prospecting letters), in which you ask about possible job openings at a company. Cold contact cover letters are written to companies that haven't advertised job openings.

Be sure to choose a type of cover letter that reflects what you are applying for, why you are writing, and what you are requesting.

Go Beyond Your Resume

Chris Ryan / OJO Images / Getty Images

Your cover letter should not be just another version of your resume. Instead, this letter should provide specific evidence of what you will bring to the company .

For your letter, pick two to three skills or abilities you want to highlight. Then offer examples of times you demonstrated those traits.

For example, if you want to highlight your experience and skill tutoring children, provide an example of how you successfully tutored a student. You can include a particular teaching moment when you were particularly successful.

These examples are what will make your cover letter different from your resume.

Whenever possible, include numbers to show how you have added value to previous companies you worked for. In the example mentioned above, you might provide data on how your previous students’ grades improved while working with you.

If you are a recent graduate or otherwise do not have a lot of work experience, you can highlight some of your transferable skills in your resume. Provide evidence from projects, classes, volunteer work, etc. that demonstrates that you have these skills.

Write a Custom Cover Letter for Every Job

A hiring manager can quickly tell if you have written a generic cover letter that you use for every job. That is a quick way to get your application thrown out. Instead, take the time to customize your cover letter so it reflects your interest in the specific position and company you're applying to.

Target each letter to fit the specific job. The best way to do this is to  match your qualifications to the job :

  • First, look carefully at the job listing.
  • Second, select two or three skills, abilities, or experiences that the job requires that you know you have.
  • In your letter, provide examples of times that you demonstrated each of those skills.

Include  keywords  from the job listing in your cover letter as well. For example, if the listing says the ideal candidate has experience with “data-driven decision making,” you might include an example of a time you used data to make a decision or solve a problem.

Take the time to showcase your personality  and explain how you'd be a terrific fit for the position and the company.

It can be ​time-consuming to write a custom cover letter for each job you apply for, but it's important to take the time and effort. A custom letter will help the reader to see, at a glance, that you are a good match for the job.

Don't Point Out What You're Missing

Generally, don’t apologize for anything in your cover letter. There are some things you don't need to include in a cover letter . If you lack a required skill or degree, don’t mention it. That will only highlight what you don’t have. Instead, focus on highlighting the skills and experiences you do have, and explain how they make you a great fit for the job.

However, when you have recent gaps in your work history (within the past year or so), whether from being laid-off and out of work, taking time out from the workplace to spend with your family, traveling, going back to school, or for any reason, your cover letter gives you an opportunity to  explain an employment gap .

If you decide to mention this employment gap in your cover letter, do so very briefly, then quickly return to highlighting your skills and abilities.

Try to Find a Contact Person

It's not always easy to find a contact person to address your cover letter to, but it's worth spending some time trying. When it comes to cover letters, taking the time to get personal is really important. Find out as much as you can about the company and the  hiring manager .

Be sure to address your cover letter to the specific hiring manager who will be reading your letter. If you don’t know who that person is, check out the company website, or even call the company and ask.

If you can’t figure out who will be reading the letter, address your letter with the greeting, “Dear Hiring Manager.”

If you have any contacts at the company who referred you to the job or are willing to put in a good word for you, mention their names in the first paragraph of your letter. This is a great way to gain an employer’s interest. However, make sure you have checked with your contacts in advance and asked if they are willing to give you a referral .

Format Your Cover Letter Properly

It's essential for your first impression to be a good one, because that's a step towards getting an interview. You will want your cover letter to not only to include the proper information, but also to look polished and professional. Therefore, be sure to format your cover letter properly. If you are sending a physical letter, use business letter format. Include your contact information, the date, and the contact information of the employer at the top of the letter.

If you are sending your cover letter as an email , your format will be a bit different. You will also need to include a subject line that mentions your name and the job title.

A  cover letter should not be longer than a page (three to four paragraphs at most).

If your cover letter is a bit too long, you can adjust the margins to give yourself more space.

However, you want to have plenty of white space in your cover letter, so don’t make the margins too small.

Also include a space between your greeting, between each paragraph, and after your closing. This will add white space as well. No matter how you send your cover letter, be sure to pick a simple, readable font . 

Be Yourself and Show Your Personality

You want your cover letter to be professional, but you also should be clear about what you have to offer the employer—and that's you and your credentials. Professional doesn't mean that you have to use awkwardly formal language. Avoid phrases that don’t feel natural, like “Dear Sir or Madam,” or “I wish to convey my sincere interest in a position at your exquisite institution.” Instead, use clear, straightforward language.

Also avoid clichéd, overused phrases that hiring managers are sick of reading (“go-getter,” “team player,” etc.). Replace those phrases with power words like “initiated” and “collaborated.”

You want to come across as polite and professional, but not fake. Don’t use language that feels uncomfortable or corny. Read more about how to show your personality in a cover letter .

Use Cover Letter Examples and Templates

Take the time to review cover letter examples before you start writing your own letter to apply for a job. Examples can give you an idea of how to structure your letter, and what information to include.

Also check out some cover letter templates , which can help you format your letter. A template also gives you the framework you can personalize for your own letters.

While it is useful to look at templates and examples, be sure to change any letter sample to fit your own skills and abilities, and the position you are applying for.

Proofread and Edit Your Letter

Because hiring managers look at hundreds of applicants, a small typo can make or break your chances of getting an interview. Therefore, be sure to thoroughly proofread your cover letter(and all of your application materials, for that matter).

Read through your letter, looking for any spelling or grammar errors. Make sure you have the correct company name, hiring manager’s name, date, etc. in your heading.

Reading your letter out loud is a useful way to check for mistakes.

Consider asking a friend or family member to read your letter as well. Ask them to check for errors, but you can also ask for more general feedback. Ask whether or not your friend is convinced that you are a great fit for the job after reading your letter.

Follow the Instructions in the Job Posting

The most important part of sending a cover letter is to follow the employer's instructions. If the job posting says to include your cover letter and resume as an email attachment , attach Microsoft Word or PDF files to your email message. If the hiring manager says they want you to submit your materials using an online application system , don’t email or mail a physical application.

If you need to email your cover letter , be sure to include your name and the job title of the position in your message.

It's important to send your cover letter and resume attachments correctly, to include all the information requested so your message is read, and to let the receiver know how they can contact you to schedule an interview.

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  • Crafting Catchy Cover...

Crafting Catchy Cover Letters: A How-To Guide

10 min read · Updated on May 16, 2024

Marsha Hebert

Today, more than ever, having a catchy cover letter in your job-search toolkit is a must.

A lot of job seekers ask, “Do I really need a cover letter?” The answer is a resounding “Yes!” More often than not, writing a catchy cover letter is something people simply don't do because the overwhelming thought is that employers don't read them. That couldn't be further from the truth. 

On top of that, adding a catchy cover letter to your application can enhance the skills, achievements, and qualifications you include on your resume. Most importantly, though, a great cover letter makes you more human, more real, to the hiring manager reading your application. 

What's most critical is that your cover letter be engaging. Avoid using the same old boring content that everyone else is using. Instead, craft a catchy cover letter that grabs their attention. This is your how-to guide for doing that!

Cookie-cutter isn't the way to go

Everyone has seen cover letters that start like this, 

To Whom It May Concern:

I am writing to express my interest in the [POSITION TITLE] that I saw advertised for [COMPANY NAME].

It's a complete yawn-fest. It's boring. It's overdone. 

Since your cover letter is the first chance you get to make a solid introduction to a new employer, spice it up a bit. Use some humor, indicate that you're passionate about the job you're pursuing, and inject some of your personality to entice hiring managers to actually read what you have to say. 

What is a good opening line for a cover letter?

The main idea behind a great, catchy cover letter is that you want to tell a story. This doesn't mean you should regurgitate what's contained in your resume – no one wants to read the same things twice. It all starts at the beginning. The way you start your cover letter can make or break you.

Do you want the hiring manager to have a “Bleh” moment and toss your cover letter to the side?

Wouldn't you rather they be caught off-guard by your creativity and keep reading?

The best way to shake things up is to go off-script and write something that actually catches their attention. Here are some examples:

Show your passion: “Not too long ago, I came to the realization that my life's goals included giving back to my community through story-telling. After a lot of research, I discovered that a great way to do that was to go into Public Relations and Marketing to help connect consumers with companies to meet needs.”

Show some love: “I recently read an article about how [COMPANY NAME] was involved in improving our community by engaging employees in outreach events that…”

Prove your worth: “When I read about the job opening for [POSITION TITLE] at [COMPANY NAME], I knew I had to apply because I'd already saved my current company over $100K in logistics costs and I knew that I could do that for you, too.”

Highlight your personality: “A few years ago, I was exploring the mountain roads outside of Denver, and a stranded chicken jumped in my car – it's a funny story, I even have pictures. From that moment, I knew working with rescue animals was where I wanted my future to go.”

Now that you have their attention – write the body of your catchy cover letter

One thing to remember is that the introduction of your cover letter isn't supposed to be a monologue – keep that old adage that less is more in mind. The first paragraph of your cover letter is only meant to be a couple of sentences – just enough to pique the hiring manager's interest so they keep reading. Let's face it; it's not every day that some random chicken jumps in your car. That may be just the thing that entices the interviewer to call you in – so they can hear the story. 

The second paragraph of your catchy cover letter

The next part of your catchy cover letter should be a paragraph that transitions into how your introduction will make you a great part of their team. Without repeating all the great things you've written in your cover letter, highlight some of the skills and achievements from your career thus far to prove to them you have what it takes to be a valuable part of their team. 

The third paragraph of your catchy cover letter

You can actually write this third part as a paragraph or use bulleted achievement statements (like you'll see in the template later in this article). The idea here is to showcase your most impressive career achievements and your primary strengths. 

It's a good call to opt for bullets for this part of your catchy cover letter because if the hiring manager is skimming through your cover letter, it'll be easy for them to see what you bring to the table. Don't go crazy, though, and add a bunch of bulleted achievement statements. Stick to between three and five because you don't want the cover letter to go over one page. 

The closing of your catchy cover letter

Your last paragraph should close out the cover letter by reiterating your passion for the job and requesting an interview; this is called a call to action. After all, the whole point of writing a catchy cover letter is to get them to call you for a face-to-face meeting so you can win the job. 

The end of your cover letter is also a great place to explain faux pas in your resume or give details about why you're changing careers . You can even use this part to detail your desire to travel for work or indicate that you're relocating for this job. 

Here's what a catchy cover letter looks like

We know, instructions on how to do something is one thing, but seeing it all come together in an example is something even better. So, with that, here is a catchy cover letter example:

Contact Information

[Name][Company][Address]

Dear [Name],

Would [COMPANY NAME] benefit from having someone on their team who has generated $30K in revenue, increased blog traffic by 14%, and tripled social media ROI – all in one year? Then, I'm your person. Given my background in [EXPERIENCE RELATED TO FIELD] and [EXPERIENCE RELATED TO FIELD], I know I can repeat those results for you and feel that I would make additional significant contributions to the [POSITION TITLE] you currently have available.

Throughout my entire career, I have demonstrated consistent success [SOMETHING YOU HAVE CONTRIBUTED TO] to achieve high-reaching standards and goals. During my time with [COMPANY YOU CURRENTLY WORK FOR], I've built a reputation for [MAJOR ACHIEVEMENT]. On top of that, people often come to me from different departments because I'm known as someone who can [PICK A SKILL FROM THE JOB DESCRIPTION TO INJECT HERE]. 

Additional career experience and achievements include:

Achievement/accomplishment

I think it's a great idea for us to get further acquainted, and would truly value a moment of your time to discuss how my background aligns with your needs. If you agree we may have the basis for a mutually beneficial partnership; please feel free to contact me at your earliest convenience. I'd love to learn more about your team and the [POSITION TITLE] opening.  

I appreciate the time you're taking to review my application, and until we meet, I hope you have a great day!

[Your Name]

Related reading: You can find some career-specific cover letter examples here .

Why this template works

This catchy cover letter starts by discussing quantifiable achievements , which hiring managers drool over. Whenever you can deliver tangible results, the new employer will immediately know what you have to offer. 

Also, the fact that this letter indicates the results are repeatable shows that the applicant has done their research, understands the market, and is confident in their abilities. It helps the employer get the sense that the writer is genuinely passionate about their job. 

There isn't a hiring manager alive who wants to hire someone who is simply interested in earning a paycheck. Employers want employees who are dedicated and care about doing a good job. 

The closing of the cover letter template is proactive, inviting further discussion and reinforcing the applicant's desire to work for the company. 

Tailor your cover letter

You've probably heard about applicant tracking systems , also known as ATS, that companies use to weed out job seekers. Did you know that the ATS also scans cover letters? 

These systems are programmed to search for the right keywords – relevant phrases from the job description – to ensure that you are a good match. So, your catchy cover letter has to get past the ATS before it can impress the hiring manager. 

Did you notice the placeholders in the template? They're there for a reason.

As you read the job description for the position you want to apply to, you'll need to update your catchy cover letter with language that resonates with the new job. Let's say the new company wants someone who can work as a member of a cross-functional team. The last sentence of the second paragraph of the template would be a great place to include that phraseology. 

“On top of that, people often come to me from different departments because I'm known as someone who can bring harmony to processes by working as a member of a cross-functional team.”  

Just like that, you've tailored a bit of your cover letter . 

Catchy cover letter final tips and advice

Since the goal of your cover letter is to work with your resume to land your dream job – one of the most important aspects of anyone's life – it's critical to get it right. Let's talk about a few more things you need to know to craft a catchy cover letter that makes a strong impression and helps you win interviews. 

Use a professional letter format. You're not writing a letter to Grandma to thank her for the gift she got you, so make sure it's professional. Avoid using slang or overly casual expressions. Also, don't pack your cover letter with a lot of jargon that may or may not be understood outside of your current work circle. 

Keep it Short and Simple (K.I.S.S.). Remember the one-page rule. You're not trying to tell the hiring manager everything you've ever done in your career, instead, you're trying to pique their interest so they have a reason to call you to ask you more questions. 

Revise, edit, and do it again. Did you know that the average typed document has an average error rate of 8% ? Proofread your work, then get a friend to proofread it. After that, read it out loud to make sure it all sounds good. Cover letters, and resumes, too, for that matter, should have a 0% error rate.

Follow up. Prove that you're really interested in the position by following up with the employer if you don't hear back from them. 

Learn more: Read 10 of the Worst Cover Letter Mistakes to Avoid to round out your knowledge about having a stand-out cover letter.

Stand out from the crowd, win the interview

It may take a bit of time, but writing a catchy cover letter that lands you an interview is definitely worth the effort. When you follow the tips and strategies in this how-to guide, you'll be able to effectively highlight your skills and achievements in a way that gets the attention of a hiring manager and intrigues them to the point of calling you for an interview.

If you feel like your cover letter is falling short, or you're sending it out and not hearing back from companies, let TopResume check it out for you. While we're at it, we can give your resume a once-over, too. Upload them both for a free review from a resume-writing expert. 

Recommended reading: 

8 Tips to Stand Out in a Competitive Job Market

Perfect Cover Letter Salutations: Start Strong

Resume vs Cover Letter: How They're Different

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tips on writing a good cover letter

Tips for Writing a Cover Letter That Will Stand Out

A woman works at crafting a cover letter on a laptop in her home.

First tip on how to write a cover letter

Use fewer words to say more, tailor your cover letter to a specific job, be proud of your past accomplishments, address the hiring manager personally, use keywords from the job description, throw in numbers and examples, more ‘don’ts’ when writing a cover letter, last cover letter tip: proofread your work.

In this age of digital recruiting, do you really need to write something to accompany your resume or job application? Is writing a cover letter really important? Here’s a tip for you: The short answer is yes!

Yet, far too often, job seekers treat the process of writing a cover letter as an afterthought to submitting a resume. Or they don’t bother to write one at all.

Your cover letter is your introduction to a prospective employer. It’s also an opportunity to make a great first impression and to showcase why you’d make a great hire. So don’t squander it.

These days, it’s unlikely a cover letter, like your resume , would be something you’d print and mail to a hiring manager. In fact, it may not be a letter at all. The savviest job seekers will include the modern equivalent of a targeted cover letter in the body of an email message or an online job application.

Take a look at these cover letter tips that will convince hiring managers and HR professionals to call you for an interview.

The first cover letter tip is straight to the point: Don’t rehash your resume. Your words should do more than restate salient details from what’s already in your resume. The cover letter is where you should promote yourself, describe your ambition and express your enthusiasm for a new role and company in a way that is distinct from your resume.

Check out this brief checklist of important functions of a targeted cover letter:

  • A cover letter specifically relates your skills and experience to the job description and requested qualifications.
  • It explains why you would love to have the job in question.
  • It shows you’ve done research on the company, by commenting on its mission or key leadership.
  • It finishes with a call to action that invites the hiring manager to follow up with you regarding the job opportunity.

The barrage of information coming at all of us today has created attention spans that are shorter than ever before. Cover letters are no exception. Managers are often inundated with applications, so economy of words matters.

In fact, keep it brief with a three-paragraph format, using each paragraph to focus on an aspect of your application.

  • Start with an attention-grabbing introduction that expresses your enthusiasm about the position and the company. If you have a referral, drop their name here.
  • This is your sales pitch where you address your top skills, accomplishments and attributes, and explain why your qualifications relate to this particular role or company.
  • Finally, restate briefly how you can add value, thank the hiring manager for their consideration and initiate the next step by saying you’d like to follow up with a call or an interview.

For more tips related to that last paragraph, read about how to write a cover letter closing .

Don’t use a one-size-fits-all cover letter template for all the positions you apply for. If you do, you’re missing the point: Only a letter that’s targeted to the job at hand will make a positive impression.

Write a cover letter employers can’t ignore by tying it to the elements of the job that match your unique skills and experience. What are they asking for that you’re especially good at? What would make your contribution unique? Those are the points to stress when writing a cover letter.

Just as important, gather facts and figures that support your claims with details. For example, if you’re applying for a managerial role, mention the size of teams and budgets you’ve managed. If it’s a sales role, describe specific sales goals you’ve achieved.

In addition to highlighting your talents, you can further personalize your cover letter by demonstrating your familiarity with the specific industry, employer and type of position.    

Companies want confident employees who love their work. They know these are the people who tend to perform better, serve as stronger team members and have greater potential to grow along with the business.

Draw attention to specific examples of projects you’ve worked on that make you an ideal candidate, and don’t hesitate to brag a little about your most pertinent achievements. Consider adding a sentence or two — or even a bullet list, as long as you’re not duplicating your resume — of key achievements backed up with quantitative data. Did you increase revenue by identifying tax savings worth $50,000 a year, win six design awards, quadruple the company’s social media following? Here’s the place to mention it.

Upload your resume to be considered for jobs that match.

How would you feel if you got an email addressed, To Whom It May Concern? Just as you personalize your resume to the role, you should also address the cover letter to the person actually hiring for the position, as opposed to Dear Employer. If it’s not spelled out in the job posting and you can’t find it on LinkedIn, be proactive and call the organization’s main phone number and ask for the name and title of the hiring manager.

If you’re still in school or just out, your career services office may be able to help you identify the right contact at a company.

Many employers use resume-filtering software that scans for keywords and evaluates how closely resumes and cover letters match the preferred skills and experience. That means your cover letter should incorporate key phrases you’ve identified in the job description — if they honestly match with your background and strengths.

During the writing process, carefully review the job ad for the type of degree required, the number of years’ experience needed, and desired software skills, organization and communication abilities, and project management background.

If you want to know how to write a cover letter that stands out, show how you’ve had a measurable impact on an organization. Did you bring in new clients, make a process more efficient, spearhead some campaigns? Provide specific numbers, percentages to show growth, or a range or estimate to quantify results.

Offering examples can also help you illustrate what you’ve achieved or elaborate on the specifics. Show, don’t tell, whenever possible when you describe what you’ve done and what you can bring to your next position.

  • Don’t overshare — Showing some personality is generally fine, but keep the focus on your career. Stick to pertinent facts and omit personal details unrelated to your ability to perform the job.
  • Don’t go overboard with self-celebration — Employers expect job candidates to use the cover letter to toot their own horn. (That’s the whole point, right?) Instead of bragging about being the “world’s best UX designer” or a “marketing superhero,” job seekers should provide concrete information that conveys value and impact. Bold statements are OK, as long as you back them up with facts.
  • Don’t make demands — Zero in on what you can do for the employer, not what you hope to gain from the company. It’s both presumptuous and off-putting to cite salary demands before you’ve even landed a phone or video interview . The same goes for bringing up the perks and benefits you expect.
  • Don’t fail to follow directions — Employers often provide specific instructions in the job ad, such as submitting your resume and cover letter in a certain file format or referencing the job title or requisition number. Before you upload your letter or hit the send button, reread the job posting to make sure you’ve done everything the employer asked so you don’t raise red flags.

Last, but decidedly not least in these suggestions and tips for how to write a cover letter, proofread your work. This is not just a cover letter tip, of course, but also applies to resumes and other important correspondence and documents. After you’ve made a strong argument for your candidacy and given your letter a final polish, ask a friend or family member with a strong eye for typos and good grammar, punctuation and spelling skills to review it. Include a copy of the job posting to make sure you’ve hit all the right points.

Then do it. Press send!

tips on writing a good cover letter

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How to Write a Cover Letter – Template and 9 Expert Tips

July 19, 2024

how to write a cover letter template

If you’re applying for a job, you’ll most likely need to prepare a polished résumé, to practice common interview questions , to request recommendations and references , and to write a cover letter. There are many types of cover letters out there. These include the application cover letter, the prospecting cover letter, and the career change cover letter. In this article, we’ll discuss the most common: the application cover letter, which is what you’ll need when trying to secure a new job (usually for a currently open position). Below, we’ll recommend how to write a cover letter (including how to end a cover letter) and provide a cover letter template to help you get started!

If you like our template and tips you may also want to view our 3 Great Cover Letter Examples for Any Job .

While we can provide a cover letter template to serve as a skeleton for your writing, you’ll need to flesh out your work with important details that are relevant to you, your experiences, and the prospective job at hand. As you begin drafting these details, it’s important to remember a few essential moves that are crucial as you learn how to write a cover letter:

1) Do your research

Before you send a cover letter to an employer, it’s imperative that you have a thorough understanding of the position you’re applying for , the job’s expectations and requirements, your future role within the hierarchy of the workplace, and the overall company culture. Knowledge of these items will help you determine which of your relevant skills and accolades you should include in your letter, the person or people to whom you should address your writing, and the tone and style of your cover letter. It will also help you decide what to leave out of your cover letter. Remember to only stick to items that are relevant to the position at hand!

2) Make particular connections

Use specificity when listing your accomplishments and describing your goals. Just as importantly, describe how you as a candidate are uniquely positioned to fill this position successfully. For instance, a general and less-connected sentence might say, “I have strong leadership skills.” But a detailed, job-specific sentence might be, “As a project manager for Waterscapes, I oversaw a team of twelve employees working on the development and implementation of River Clean Up 2024, which reduced plastic waste in our local water systems by 27%. This experience will inform my future work with your company as an Assistant Director of Eco-Initiatives.”

Think of each sentence as an opportunity to illustrate potential links between your previous work and your future career. Just like answering a “ tell me about yourself ” question in an interview, this is a moment to describe your past, present, and now your future in your hoped-for job.

How to Write a Cover Letter – Cover Letter Template (Continued)

3) add well-considered details.

Does your prospective job’s company have a strong online presence? Does your future employer have a LinkedIn profile that lists publications, affiliations, or specific awards and accolades? Do you have a personal connection with your employer or someone important at the company? If so, now is the time to utilize some of your social capital and make mention of these items. Doing so adds a personal touch and makes your cover letter more memorable. It also demonstrates your willingness to research and promote the company’s culture.

For instance, if you’re applying for a position at a language-learning app company and their motto is, “Communication for All,” this specific phrase could be used as you describe your passion for making language-learning accessible, regardless of the student’s background or income.

4) Be professional

Depending on the job for which you’re applying, your overall cover letter tone may vary. If you’re applying for a job as a copywriter for a quirky astrology start-up, you might be able to include fun details about horoscopes in your cover letter. If, on the other hand, it’s a position for a tenure-track professor job at a top research university, your tone will be much more formal and will include particulars about your contributions to the field.

Regardless of the job, you should always utilize a professional font (no Comic Sans!) and clear letterhead for readability to convey your seriousness about the position. You should also always try to convey sincerity in your writing. Additionally, make sure your reader knows you really want this job and will do your best at it if you’re hired.

5) Be confident!

Now is not the time to focus on your professional faults or limitations. Now is the time to promote yourself with abandon. Focus on your relevant work experience, your strengths, your accolades, and your willingness to learn and grow in this new job.

6) Brainstorm and draft

Do not rush your cover letter! This is a professional genre of communication that signifies your intentions to advance your career. It should be treated as a formal record of your employment history. As such, spend time cultivating your writing and trimming it so that it is rich, informative, candid and attractive.

Drafting also includes editing details like spelling and grammar checks – it has long been established that simple errors and problems with writing organization can cause employers to not take your work seriously. [i] Other small details can indicate your level of seriousness about yourself and this work. [ii] For instance, if you have a personal email address like “ [email protected] , you may want to think of creating and using a separate email address that is a little more professional, like “ [email protected] .”

7) Be direct

At all points in your cover letter, it’s essential to start with the punchline. Studies have demonstrated that readers and listeners often retain the first sentence of a paragraph or presentation before their attention starts to wane. [iii] As such, beginning with your main point and following with examples to support that point is the best way to grab your reader’s attention and ensure they fully absorb your meaning.

8) Pay attention to length

How long should a cover letter be? In most cases, a cover letter should not exceed one page of single-spaced writing (about 250 to 400 words, max). Remember that your prospective employer may be reading dozens of cover letters. He or she will probably not have the time nor inclination to read an unnecessarily long cover letter.

9) Finish on a promising note

As you consider how to end a cover letter, it’s important to focus on positivity and continuing dialogue with your prospective employer. Gesture toward future communication with closings like, “I look forward to your response,” or “I look forward to sharing more with you about my previous experience and qualifications for this position.”

Is it okay for me to use this cover letter template?

As you sit down to brainstorm how to write a cover letter, you may be wondering: How can I be original if I’m using a template? Aren’t I just copying what someone else has written? In short, the answer is: you can definitely use a cover letter template because templates are simply great starting points! You aren’t copying the content of the cover letter template. Rather, you are using the frame of the cover letter template to create your own original writing.

Templates are generative, meaning they are simply a beginning or prompt for your own writing and ideas to grow and flourish. Templates help you make writing moves you might not have otherwise considered. In the case of a cover letter template, using a model can be inspirational, helping you remember important details about your résumé and other job-related skills you may have forgotten. Finally, templates can combat writer’s block and help you organize your ideas into a coherent cover letter. Ultimately, “the aim of templates is not to stifle critical thinking but to…be direct about the key rhetorical moves” necessary for a piece of writing. [iv]

Below, you’ll find a cover letter template to get you started. Good luck!

Cover Letter Template

[ Your name ]

[ Your phone number ]

[E mail address ]

[ Optional: Your mailing address – you usually only need to include this if it’s a printed cover letter or if the employer will not be contacting you via email or phone. ]

Dear [ specific title and name of application recipient ],

As a [ your professional title ] with [ number ] years’ experience in [ field ], I am applying for the position of [ job title ]. To this position, I would bring [ highlight the 1-3 most important ways you will bring your specific skills to this job to benefit, develop, and serve the company or employer ].

[Body Paragraph 1: Using the skills you mention at the beginning of the letter, find 1-2 relevant, concrete examples from your previous work experiences to demonstrate how you’ll be a good fit for this new job ].

Because of [ skill or experience listed in first paragraph ], I can facilitate [ your company ] with [ specific requirement listed in the job description ]. Furthermore, my previous work with [ specific skill ] can additionally help [ specific job requirement ].

[Body Paragraph 2: Using the skills or experiences mentioned at the beginning of the letter, demonstrate how your current work will make you a good candidate for this job .]

In my current position as [ job title ] at [ current place of work ], I [ list specific responsibility with detail ] and am eager to continue to grow professionally at [ your company ] with [ similar work that will be required at this new job ]. At [ your company ], [ insert specific detail about the company culture, job requirements, or general news about the company ], I am eager to use my current skills as a [ insert your experience ] to help expand this work.

[Body Paragraph 3: Using the skills and experiences mentioned at the beginning of the letter, demonstrate how you hope to grow as a worker in this new position ].

I have always seen myself as a [ particular job title or responsibility ] and to be afforded the opportunity to do so at a company as prestigious as [ company name ], will let me develop [ specific professional skills ] while promoting the company’s mission to [ include part of the company’s mission ].

I am available to answer any questions you may have about my résumé or previous work experiences. Please don’t hesitate to reach out. Thank you so much for your time and consideration. I look forward to your response.

[ Your Name ]

How to Write a Cover Letter with Template – Works Cited

  • [i] McDowell, Earl E. “Perceptions of the Ideal Cover Letter and Ideal Resume,” Journal of Technical Writing and Communication. Volume 17, Issue 2, April 1987.
  • [ii] Martin-Lacroux, Christelle, and Alain Lacroux. “Do Employers Forgive Bad Spelling in Resumes?” Business and Professional Communication Quarterly, Volume 80, Issue 3. 26 October 2016.
  • [iii] Garner, Joanna K. and Michael P. Alley. “How the design of presentation slides affects audience comprehension: A case for the assertion-evidence approach,”  International Journal of Engineering Education . Vol. 29, Issue 6, 2013.
  • [iv] Graff, Gerard, and Cathy Birkenstein. They Say / I Say: The Moves That Matter in Academic Writing . W.W. Norton & Company, New York, 2006.

How to Write a Cover Letter with Template – Additional Resources

  • How to Send a Condolence Message for a Coworker (with Samples)
  • 25 High Paying Work from Home Jobs 
  • How to Tell Your Boss You’re Quitting
  • How to Answer “Tell Me About Yourself” with Examples
  • Resignation Letter Samples
  • 25 Job Interview Questions and Answers 

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Jamie Smith

For the past decade, Jamie has taught writing and English literature at several universities, including Boston College, the University of Pittsburgh, and Carnegie Mellon University. She earned a Ph.D. in English from Carnegie Mellon, where she currently teaches courses and conducts research on composition, public writing, and British literature.

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46 Must-Know Resume Phrases That Earn Interviews

Kat Boogaard

3 key takeaways

  • Resume phrases highlight your skills, knowledge, and experience on your resume.
  • There are three different types of resume phrases: action phrases, power phrases, and descriptive phrases.
  • Teal’s AI Resume Builder can help you put these phrases to work and create your most impressive resume.

An impressive resume isn’t just about what you say— how you say it matters too. You can have a strong work history, relevant responsibilities, impressive accomplishments, and undeniable expertise under your belt. But none of those matter if you can’t summarize them in a way that captures the attention of potential employers.

That’s why it’s helpful to familiarize yourself with some of the best resume phrases and action words. While your resume content will be as unique as you are, these reliable phrases can give you some new ideas, help you write about your qualifications and abilities, and impress recruiters.

Ready to beat the blank page and put some sentences down on paper? This detailed guide (and long list of resume power phrases) will get you started. You’ll learn:

  • What resume phrases are and why they’re important
  • 46 different phrases you can use
  • Resume phrase examples for different role types
  • Tips for using resume phrases effectively

Struggling to land interviews with your resume? Get started with Teal’s AI Resume Builder for free .

Understanding resume writing phrases: What they are and why they matter

Resume phrases are specific words or combinations of words used to highlight your skills, abilities, knowledge, and achievements on your resume.

Understanding the job market can help you choose the right phrases that align with industry expectations and employer needs.

It’s tempting to think the language you use on your resume doesn’t carry much weight, but choosing the right phrases and verbs can make or break your resume in the eyes of a potential employer. For example, take a look at this comparison:

  • Handled customer questions and complaints
  • Resolved customer inquiries and complaints with a 95% satisfaction rate, resulting in a 20% increase in customer retention

It’s not hard to see that the second option is far more impressive. And though there are other creative strategies and resume best practices at play in that example (such as quantifying accomplishments), the resume writing itself also makes a world of difference. The second bullet includes several powerful phrases and action words:

  • Resulting in an increase
  • Satisfaction rate

What are the different types of resume phrases?

There’s no shortage of ways you can categorize these phrases, but this guide covers three common types of resume phrases:

  • Action phrases: Describe specific actions you took
  • “Implemented a new inventory system…”
  • Power phrases: Describe results you achieved or an impact you made
  • “Reduced costs by…”
  • Descriptive phrases: Describe your role and responsibilities
  • “Managed a team of 10 customer service representatives”

There’s a lot of overlap between those categories—especially between action phrases and descriptive phrases. The main difference is that action phrases highlight what you actually did while descriptive phrases focus on your responsibilities.

Especially if you opt for using the STAR method on your resume , many of your bullet points will incorporate all three types of phrases at once.

Good resume phrase example

“Led a cross-functional team of 10 to develop and launch a new customer relationship management (CRM) system, resulting in a 30% increase in customer satisfaction and a 20% boost in sales within six months.”
  • Action words or phrases: Led, develop, launch
  • Power phrase: Resulting in a 30% increase in customer satisfaction and a 20% boost in sales
  • Descriptive phrases: Cross-functional team of 10, new customer relationship management (CRM) system, within six months

That example illustrates the importance of the right phrases for your resume, but choosing them involves more than opening up a thesaurus while you’re writing. The best resume phrases are:

  • Concise: Your document shouldn’t be stuffed with resume buzzwords and cliches . Get to the point and cut out fluff or unnecessary words.
  • Specific: It’s tempting to over exaggerate your responsibilities, but big words aren’t always better. Phrases should clearly describe your role and achievements and increase understanding.
  • Action-oriented: Particularly in your work experience section, each of your bullet points should start with a strong resume action verb to demonstrate how you achieved results.
  • Relevant: Your resume isn’t intended to be a rundown of all of your tasks and positions throughout your career stages. Relevance is key. The job description will provide helpful clues and valuable insights to guide your resume writing.
  • Quantified: Resume phrases are intended to kick start your writing process and not be copied and pasted exactly as they are. Customize them to your experience and supplement them with metrics and real-world examples to add extra impact. 

Where should you use resume phrases?

Wondering where to use these short snippets on your document? Most resume phrases are incorporated in two different sections of your resume:

  • Your resume summary (sometimes called your resume personal statement )
  • Your work experience section

These phrases can also be effectively used in your LinkedIn profile.

In your summary, these phrases can call attention to your overall career highlights, relevant skills, and the success you’ve achieved. In your job history bullet points, they’ll better describe your contributions and achievements in previous roles.

46 resume phrases you need to know

Now that you have the lay of the land, it’s time to look at some resume power words and phrases you can lean on during your resume writing process to effectively convey the skills, value, and solutions you can bring to a job. 

The best resume phrases start with action verbs—words that describe an action while emphasizing your contributions and achievements. Need help coming up with some? Check out this comprehensive guide to resume action verbs before you get started.

Action phrases for resumes

Use resume action verbs and phrases to describe the specific actions you took and contributions you made in a previous position.

  • Assisted clients
  • Created reports
  • Designed and executed
  • Developed a process
  • Developed content
  • Drafted documents
  • Facilitated meetings
  • Generated ideas
  • Identified opportunities
  • Implemented a new system
  • Monitored progress
  • Organized events
  • Prepared resources
  • Resolved issues
  • Spearheaded an initiative
  • Streamlined operations
  • Trained staff

Power phrases for resumes

Use strong power words and phrases in your resume to describe the impact you made and the results you achieved (including specific metrics).

  • Achieved top performance
  • Boosted customer satisfaction
  • Drove significant growth
  • Elevated team performance
  • Enhanced product quality
  • Exceeded targets
  • Expanded service offerings
  • Improved accuracy
  • Improved efficiency
  • Improved retention rates
  • Increased market share
  • Increased revenue
  • Maximized resources
  • Minimized downtime
  • Optimized processes
  • Reduced costs
  • Reduced turnaround time
  • Strengthened client relationships

Descriptive phrases for resumes

Use these to describe what you were responsible for in a previous position.

  • Collaborated cross-functionally
  • Conducted research
  • Coordinated efforts
  • Coordinated team activities
  • Ensured compliance
  • Handled customer inquiries
  • Maintained relationships
  • Managed projects
  • Oversaw operations
  • Provided support

Resume phrase examples by job

The phrases above are flexible enough to be used in a variety of career paths. But it’s helpful to get a little more specific and look at phrases that apply to a certain job. Here are five different types of roles and examples of key phrases to use for each. 

1. Project manager resume phrases

  • Achieved organizational goals
  • Determined cost-saving initiatives
  • Developed project plans
  • Ensured smooth project execution
  • Identified and mitigated project risks
  • Implemented streamlined processes
  • Led cross-functional teams
  • Monitored project budget and timeline
  • Reduced project costs
  • Successfully managed multiple projects

2. Administrative assistant resume phrases

  • Assisted in preparation of reports
  • Coordinated office operations
  • Handled correspondence and communications
  • Managed schedules and appointments
  • Maintained confidential files and records
  • Prepared and organized meetings
  • Provided administrative support
  • Responded to client inquiries and requests

3. Data scientist resume phrases

  • Analyzed datasets
  • Automated data collection processes
  • Cleaned and processed data
  • Communicated data findings
  • Created data visualizations
  • Developed predictive models
  • Extracted insights and trends
  • Identified opportunities for improvement
  • Implemented algorithms

4. Sales representative resume phrases

  • Attended industry events
  • Cultivated relationships
  • Developed and implemented sales strategies
  • Exceeded monthly targets
  • Managed a pipeline
  • Negotiated contracts and sales
  • Prospected and generated leads
  • Provided tailored solutions

5. Marketing professional resume phrases

  • Analyzed market trends
  • Conducted market research
  • Created compelling content
  • Drove brand awareness
  • Executed marketing strategies
  • Increased customer acquisition
  • Monitored campaign performance
  • Planned and executed events
  • Reduced customer acquisition cost

Ready to write your own? Check out this guide to resume bullet points to make your snippets short and strong.

5 Essential tips for crafting effective resume phrases

The above phrases will get your creative juices flowing as you start writing your resume. But as you continue getting your skills and accomplishments down on paper, here are a few best practices to keep in mind when using common phrases.

1. Refer to the job description

Think your next best step is to pick out a few of the above phrases that sound the best to you? Not quite. Your goal is to use phrases that are the most relevant to the role you’re applying for to demonstrate how your qualifications and expertise match the position’s requirements. Understanding the job market can help you select the most relevant phrases.

Return to the job description and stay focused on finding key skills and words. Then, select words and phrases that are the best fit. For example, if the job posting mentions leadership several times, then you’ll choose phrases that use words like “led,” “managed,” “supervised,” “owned,” and “spearheaded.”

Struggling to figure out which words get a lot of importance in the job posting? Attach a job description in Teal’s AI Resume Builder to see your match score and determine how well your resume aligns with the language and skills from the job description.

Teal's Match Score gives a grade based on how well your resume matching a job description.

2. Quantify your achievements

If you only rely on common phrases, your resume likely won’t stand out from the crowd—after all, everybody will describe themselves as a “go getter” or a “team player” on paper.

Employers want to see proof not only of the work you’ve done, but why it mattered. Adding metrics to your accomplishments and bullet points shows recruiters the results you’ve achieved in your past jobs.

This is another area where Teal can help with its resume bullet point generator . In your resume, click “add an achievement” and then the “write with AI” button. Teal will automatically come up with three options for metric-driven bullet points you can customize and use on your resume.

Teal's AI Achievement Generator suggests multiple versions of resume achievements to choose from.

3. Use time-based statements

Reducing costs? That’s impressive. But reducing costs in only three months? That’s sure to get a hiring manager’s attention.

That’s why it’s helpful to use time-based statements that describe a certain period of time (for example, “in five weeks or within six months”). These also count as descriptive phrases on your resume.

In Teal’s AI Resume Builder, use the Analysis Score to see a detailed breakdown of issues on your resume—including where you’re missing time-based statements.

Teal's Analysis Score assigns a grade based on resume structure, measurable results, and keyword usage.

4. Check your verb tense

Most of the best phrases start with strong verbs, but don’t get so caught up in the language that you forget about using the right verb tense. On your resume, use:

  • Present verb tense (e.g. “manage”) for jobs you currently work
  • Past verb tense (e.g. “managed”) for jobs you worked previously

It’s a small change that can make your resume clearer and more polished.

5. Rely on tools to help you

Even with the best phrases to guide you, developing your resume can still feel daunting. Fortunately, you don’t have to start from scratch.

Use Teal’s AI Resume Builder to get over your fear of a blank page and create your strongest resume yet. It can help you:

  • Automatically generate metric-rich achievements and contributions
  • Compare your resume to the job description and identify keywords
  • Provide suggestions to make strategic improvements to your content

Additionally, these tools can also help improve your LinkedIn profile, which complements your resume.

Something as simple as a prompt or an example bullet point can spark your creativity and ease the burden of writing your own resume. With Teal in your corner, you’ll feel more confident throughout the writing process so you can craft a resume that does your experience justice and makes a positive impression on an employer.

Ready to put these phrases and best practices to work on your own resume? Get started with Teal for free today .

Frequently Asked Questions

What are good lines for a resume.

Good lines for a resume effectively highlight your skills, achievements, and contributions. Examples include "Implemented a new inventory system, reducing operational costs by 15%" and "Led a cross-functional team to launch a new product, resulting in a 20% increase in sales."

What are key phrases in a resume?

Key phrases in a resume are specific words or combinations of words that highlight your skills, abilities, knowledge, and achievements. They fall into three categories:  strong verbs and phrases (e.g., "Implemented a new system"), power phrases (e.g., "Increased revenue by 20%"), and descriptive phrases (e.g., "Managed a team of 10").

What are some good words to use in a resume?

Good resume words are strong verbs that demonstrate your contributions and achievements. Action verbs include "Led," "Developed," "Implemented," "Achieved," "Optimized," and "Streamlined." These words help to clearly and concisely communicate your impact in previous roles.

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27 Great Resume Summary Examples to Get Hired

20 min read · Updated on June 03, 2024

Marsha Hebert

Your resume summary is the first impression you make on potential employers, so it's crucial to get it right

When it comes to job applications, your resume is often the first point of contact with prospective employers. It's essential to make a good impression right from the start and that's where your resume summary comes in. Your summary is a brief statement at the top of your resume that highlights your skills , experiences , and achievements , making it a key part of your job application.

In this article, you'll learn how to write the ultimate resume summary that will grab the attention of recruiters and hiring managers. You'll discover what makes a good summary and what to avoid, as well as how to sell yourself effectively to potential employers.

You may be wondering: what exactly is a resume summary and how do I write one? We'll answer these questions and provide examples of professional summaries for various industries.

By the end of this article, you'll have a comprehensive understanding of what it takes to create a standout resume summary that will help you to land your dream job.

What is a resume summary?

To understand a resume summary, it's important to understand the challenge that good summaries are designed to overcome. Employers who are looking for new hires often need to compare many dozens or even hundreds of resumes to find the best candidates for the job. Few hiring personnel have the time needed to thoroughly examine every single resume that they receive.

Instead, employers typically spend no more than five or six seconds scanning any given resume. If a resume manages to capture their interest in those few seconds, they'll take the time to read it in greater detail. 

However, if your resume doesn't grab their attention, it's likely to be rejected without any further examination. So, the challenge is to find a way to quickly earn the reader's interest and inspire them to read the rest of the document.

That's where your resume summary comes into play. As you'll see from our resume summary examples, a good summary is the resume equivalent of a salesperson's elevator pitch. 

This brief statement should highlight your experience and job title, one or two key skills, and a couple of your most prominent achievements. When your summary is crafted well, it will provide the employer with a quick overview of your potential value as a new hire.

Once you've written your summary, you should place it right after your contact information and resume headline , so that it's the first thing employers see. If you've done your job properly, that summary will be compelling enough to make the reader want to learn more about the type of value you can bring to the job.

How should you start a resume summary?

After your headline, you should include a brief opening statement that summarizes who you are. This statement should be concise and compelling, and it should clearly communicate your unique value proposition. Here are some examples of strong opening statements:

Innovative Marketing Manager with over five years of experience in developing and executing successful campaigns for Fortune 500 companies

Results-driven Sales Executive with a proven track record of exceeding revenue targets and building strong client relationships

Skilled Customer Service Representative with expertise in problem-solving, conflict resolution, and communication

Tips for writing a resume summary

To make sure you get your summary spot on, follow our top tips:

Be specific

When writing a resume summary, it's essential to be specific and quantify your achievements wherever possible. Instead of saying, "Experienced marketing professional," try saying, "Experienced marketing professional with expertise in managing successful social media campaigns, resulting in increases of up to 30% in website traffic."

This provides concrete evidence of your skills and demonstrates your value to potential employers.

Reflect on your career

When it comes to writing a strong resume summary, you should engage in some self-reflection. Before putting pen to paper (or fingers to keyboard), take some time to think about your key skills, experiences, and achievements. This will help you to identify the most important information to include in your summary. Review your past roles, responsibilities, and accomplishments, and think about how they relate to the job you're applying for. Ask yourself:

What have I achieved in my career?

What skills have I developed?

What makes me stand out from other applicants?

Identify your key skills

One of the most important things to include in your resume summary is your key skills. These are the abilities that set you apart from other candidates and demonstrate your value to potential employers. Begin by making a list of your top skills, then prioritize them based on relevance to the job you're applying for.

Highlight your relevant experiences

Next, think about relevant experiences that you can include in your summary. This includes any previous jobs or internships, volunteer work, or extracurricular activities that have given you valuable experience. Consider what you've learned and achieved in each role and how that relates to the job you're applying for.

You should focus on what is most relevant to your target job. Here are some examples:

Proven ability to increase sales revenue by 20% year on year

Expertise in project management and team leadership

Proficient in Adobe Creative Cloud and Microsoft 365

Confident working with a diverse range of clients and stakeholders

Keep it concise

Remember, your resume summary should be concise and to the point. Stick to the most important information and avoid filler words or irrelevant details. A good rule of thumb is to keep your summary to 3-5 sentences.

Use action verbs

When describing your experiences and achievements, use strong action verbs and adverbs to convey a sense of accomplishment and momentum. For example, instead of saying, "Responsible for managing social media accounts," say, "Successfully manages social media accounts."

Quantify your achievements

Wherever possible, use numbers and statistics to quantify your achievements. This provides concrete evidence of your skills and demonstrates your value to potential employers. For example, instead of saying, "Helped to increase sales," say, "Helped to increase sales by 20% in the first year."

Tailor it to the job

Make sure your resume summary is tailored to the job you're applying for. This means highlighting the skills and experiences that are most relevant to the role. Look at the job description and identify the key requirements, and then make sure your summary addresses these points.

Professional resume summary examples

Since there's nothing quite like seeing an example of a great summary, we've compiled twenty-seven great resume summary examples that you can use as inspirational templates for your own perfect resume . Below, you'll find summary examples for a variety of different job roles, including:

Customer Service Representative

Sales Representative

Marketing Manager

Project Manager

Software Developer

Human Resources Manager

Graphic Designer

Registered Nurse

Financial Analyst

Administrative Assistant

Data Entry Clerk 

Business Analyst

Operations Manager 

Mental Health Counselor

High School Teacher

Event Manager

Digital Marketing Manager

Content Marketer

SEO Specialist

Bank Teller

Software Support Specialist

Data Scientist

Dental Assistant

1.     Customer Service Representative resume summary example

"Highly motivated Customer Service Representative with 5 years of experience in delivering service excellence. Skilled in conflict resolution and problem-solving, resulting in a 95% customer satisfaction rate. Proven ability to multitask in fast-paced environments while maintaining accuracy and attention to detail."

Why it works : This summary highlights the candidate's experience and skills while also showcasing their relevant achievements in ensuring customer satisfaction. It mentions how much experience they have and calls out a measurable success.

2.     Sales Representative resume summary example

"Dynamic Sales Representative with a track record of exceeding sales quotas by 20%+. Proficient in consultative sales techniques and relationship building. Exceptional communication and negotiation skills with the ability to close deals."

Why it works : This summary provides a quantifiable achievement to show the candidate's success in their previous sales roles while also highlighting their key skills in relationship building and communication.

3.     Marketing Manager resume summary example

"Strategic Marketing Manager with 7+ years of experience in developing and executing successful marketing campaigns across multiple channels. Skilled in market research and analysis, campaign optimization, and team leadership. Proven track record of driving revenue growth and increasing brand awareness."

Why it works : This summary emphasizes the candidate's experience and leadership skills while also showcasing their ability to drive results through successful marketing campaigns. The candidate has also demonstrated their ability to grow revenues and raise brand awareness.

4.     Project Manager resume summary example

"Accomplished Project Manager, with confidence in leading cross-functional teams and managing project timelines, budgets, and resources. Strong communication and collaboration skills, with the ability to build relationships with stakeholders. Proven track record of delivering projects on time and within budget."

Why it works : This summary highlights the candidate's extensive project management experience and emphasizes their ability to successfully deliver projects while working with multiple stakeholders.

5.     Software Developer resume summary example

"Innovative Software Developer with 5+ years of experience in designing, developing, and implementing complex software applications. Skilled in programming languages including Java, Python, and C++. Demonstrated ability to work collaboratively in Agile environments to deliver high-quality code on time."

Why it works : This job seeker has taken the time to highlight some of the technical skills they possess, while emphasizing their ability to work in Agile environments. They also call attention to the fact that they can take a software development project from design to implementation.

6.     Human Resources Manager resume summary example

"Experienced Human Resources Manager specializing in talent acquisition, employee relations, and performance management. Skilled in developing and implementing HR policies and procedures that align with business objectives and values. Proven track record of building and managing high-performing teams."

Why it works : This summary highlights the candidate's experience in various HR functions and emphasizes their ability to build and manage teams. It also shows that they can perform managerial functions like developing policies and procedures.

7.     Graphic Designer resume summary example

"Creative Graphic Designer with particular expertise in developing and executing visually stunning designs for print and digital media. Proficient in Adobe Creative Cloud, with a focus on typography and layout. Strong communication and collaboration skills, with the ability to work on multiple projects simultaneously."

Why it works : This summary works well because it showcases their technical skills and experience while also emphasizing creativity and an ability to work collaboratively.

8.     Registered Nurse resume summary example

"Compassionate Registered Nurse with over 10 years' experience in providing high-quality patient care. Skilled at patient assessment, medication administration, and treatment plan development. Strong communication and interpersonal skills with the ability to build rapport with patients and their families."

Why it works : This summary emphasizes the candidate's clinical and patient care experience and highlights their key nursing and interpersonal skills.

9.     Financial Analyst resume summary example

“Detail-oriented Financial Analyst with a strong background in financial modeling, data analysis, and forecasting. Combines advanced Excel skills with the ability to create and manage financial reports. Able to work collaboratively with cross-functional teams.”

Why it works : This summary showcases the applicant's specific skills and experience in financial analysis and highlights their proficiency in Excel, a crucial tool for the role.

10.  Administrative Assistant resume summary example

“Skilled Administrative Assistant with 8 years of experience in administrative support and office administration. Resilient, detail-oriented, and able to work under extreme pressure in a team environment. Excellent interpersonal, client management, and interdepartmental liaison skills. Committed to successful management of multiple simultaneous projects, strict adherence to deadline requirements, and accurate maintenance of schedules, meeting obligations, and records.”

Why it works : An Administrative Assistant wears many hats and experiences many challenges. This resume summary covers a lot of ground to demonstrate that the candidate understands those obstacles and knows how to overcome them.

11.  Data Entry Clerk resume summary example

“Task-driven and results-oriented professional with more than 10 years of experience in data entry, project coordination, and customer service. Uses interpersonal skills including effective communication to build rapport and positive relations with customers, gather vital information, and ensure rapid and accurate entry of data into designated software programs.”

Why it works : This resume summary is effective because it gets right to the heart of the job: dealing with customers and entering data into databases. The candidate also emphasizes their results-focused mindset, project skills, and key soft skills.

12.  Business Analyst resume summary example

“Results-driven Business Analyst with a proven record in expanding profitability by 55% in the retail industry.  Confident carrying out data-focused analysis that provides key insights and recommendations for growth strategies. Strong interpersonal and team building skills, innovative approach to problem-solving , and resolute commitment to efficiency and productivity.”

Why it works : Business analysis is all about using data and research to deliver key insights that result in improved operations and greater business success. This summary hits all the right notes as it focuses on key skills, a solutions-oriented mindset, and notable achievements that reflect real value for employers.

13.  Operations Manager resume summary example

“Results-oriented Operations Manager with more than 10 years of supervisory experience in high-level operational environments. Adept at coordinating both large and small teams, outside consultants, and mid-level management personnel. Successfully introduced Lean manufacturing principles that reduced costs by 32% via waste elimination and process revitalization.”

Why it works : This candidate's summary emphasizes key skills that the employer wants to see in any managerial candidate, while also showcasing their knowledge of best operational practices and a commitment to cost reduction.

14.  Mental Health Counselor resume summary example

“Compassionate Mental Health Counselor with more than a decade of experience addressing mental health issues and behavioral concerns. Proven success in both individual and group counseling environments, assisting clients in gaining insight and understanding of their unique conditions. Specialized focus on working with young adults and families, with an emphasis on addressing substance abuse root causes and other social factors involved in mental health.”

Why it works : This resume summary is notable for citing important skills like empathy and compassion. It also focuses attention on the candidate's experience in dealing with common mental health concerns and hints at their preferred approach to assisting patients.

15.  High School Teacher resume summary example

“Dynamic high school teacher with 12 years of experience developing approved curricula for more than 500 students in grades 9-12. Proven track record of helping students to achieve a 98% passing rate in both Western Civilization and World History instruction. Actively engaged in every aspect of education, at the district, local, and parent-teacher level.”

Why it works : This candidate's resume summary highlights their vast experience, while illustrating their success in ensuring that their students learn what they need to know to pass the class. They also demonstrate their commitment to the educational process by highlighting their involvement in every area of education.

16.  Accountant resume summary example

“Diligent and detail-oriented CPA with seven years of experience in accounting, process improvement, and problem-solving. Skilled at identifying inefficiencies and using reporting to offer insights that can guide employers to better practices and greater profitability. At XYZ Corp., identified labor usage inefficiency that motivated management to introduce new scheduling that eliminated $300,000 in labor waste.”

Why it works : In addition to highlighting a wide range of valuable skills, this candidate also focused on a quantifiable achievement that illustrates real value. This type of summary would certainly capture a hiring manager's attention and make them want to read more!

17.  Event Manager resume summary example

“Resilient and creative Event Manager with 6 years of corporate experience. Detail-oriented perfectionist with experience in project management, team leadership, and customer relations. Successfully organized and executed more than 40 major business conferences, hosting thousands of guests. Major clients have included three Fortune 500 firms with multi-million-dollar event budgets.

Why it works : As Event Managers go, this one has certainly made the rounds. That summary of achievements highlights their ability to manage even large-scale events, dealing with every aspect of the project. How could a serious hiring manager not want to learn more about this candidate?

18.  IT Manager resume summary example

“Dedicated IT Manager with significant experience in an innovative and growing tech firm. Skilled leader with experience in systems analysis, database architecture, problem-solving, and troubleshooting. Superior client satisfaction rate of more than 99%. Created and implemented IT troubleshooting process that reduced internal client service time by 30%.”

Why it works : This IT professional focuses attention on their key leadership skills , while also mentioning the hard skills that any hiring manager is likely to be looking for. There's also a nice nod to their history of satisfying clients, as well as a notable and measurable achievement.

19.  Product Designer resume summary example

“Innovative Design Engineer with 5 years of experience in the development of products and packages. Skilled in market research, brand development and alignment, and design elements. Led team of seventeen Designers in the creation of industrial products that yielded $20 million in sales in the first month after launch.”

Why it works : This resume summary uses some important keywords, action verbs, and descriptive language to describe the candidate's key skills and experiences. It also cites an impressive product design achievement, along with real numbers that showcase value.

20.  Content Marketer resume summary example

“Creative marketing professional with 7 years' experience as a Content Marketer. Skilled writer who understands how written communication empowers business growth and expansion. Expertise in development of compelling content that drives activities across multiple media channels. Adaptable , detail-oriented, and focused on a brand-building approach to content strategy that drives real results. Developed a cross-platform content strategy that boosted sales conversion rates by 37%.

Why it works : This Content Marketer focuses on their key skills and keen insights into how content impacts business profitability. They even included a measurable result that demonstrates their focus on adding value to their employer's bottom line.

21.  SEO Specialist resume summary example

“Results-focused SEO expert with 6 years of experience in keyword mastery, the promotion of sustainable content, and growing organic website search engine rankings. Proven track record of SEO success, using content development and link outreach to expand website traffic activity from 10,000 daily visitors to more than 2,000,000 per year.”

Why it works : Many hiring managers may not fully understand SEO, but they will understand the need to get more eyes on their digital content. This candidate speaks to that need by focusing on website rankings, content, and overall web traffic - while including a quantifiable achievement that demonstrates their ability to make things happen.

22.  Copywriter resume summary example

“Website Copywriter with 5 years of experience in developing content that creates real conversions. Cross-channel expertise including website content, advertising, newsletters, press releases, email, and podcast / video scripts. Proven track record of increasing social traffic by 36% and driving a 22% boost in landing page conversions.”

Why it works : This candidate's summary is focused not only on the type of things they write, but how those content pieces directly contribute to the company's online presence and sales conversion rate. This illustrates the writer's understanding of how their work aligns with their employer's business needs and goals.

23.  Bank Teller resume summary example

“Empathetic and personable Bank Teller with more than 4 years of experience in client interactions at First Bank. Detail-oriented customer management approach, focused on superior customer experiences and client retention. Strict adherence to bank policy, including safety deposit guidelines, customer account security, and due diligence. Efficiently and effectively processed more than 200 client account interactions each day.”

Why it works : For a Bank Teller, much of the role's value lies in the employee's ability to serve as the face of the branch. This summary is effective because it showcases the Teller's knowledge of bank procedures, while also highlighting their commitment to creating an excellent customer experience.

24.  Software Support Specialist resume summary example

“Problem-solving Software Support Specialist with 8 years of experience in customer-facing user assistance. Provided key problem resolution services for hundreds of customers, with a focus on maximizing their satisfaction with the company to increase loyalty and retention. Experienced in both customer and B2B interactions, with a specialized talent for explaining technical problems in language that is easily understood by the average layperson.”

Why it works : This resume summary focuses not only on the candidate's specialized skills in solving computer issues, but also highlights their ability to simplify their explanations to customers.

25.  Data Scientist resume summary example

“Committed Data Scientist focused on analytical insights that can drive company growth and development. More than eight years of experience providing data-driven analysis to Fortune 500 executives, based on comprehensive statistical models and detailed historical data patterns. Successfully provided insights and recommendations used to increase company profits by 32% over a two-year period.”

Why it works : Data science may not seem like the most exciting field, but hiring managers are always on the hunt for candidates who understand why data matters. This candidate's focus on providing insights that can translate into real value for the employer is something that is likely to earn a hiring manager's interest.

26.  Dental Assistant resume summary example

“Dental Assistant with 5 years of experience with patient preparation, processing, and administrative support. Keen attention to detail and a commitment to dental health and aesthetics. Skilled in dental impressions, hands-on assistance during procedures, x-rays, and record maintenance. Fully committed to developing rapport with patients that creates a welcoming environment and a joyful experience.”

Why it works : This candidate's resume summary not only highlights key Dental Assistant requirements, but also conveys their personal approach to teamwork and patient care.

27.  Architect resume summary example

“Creative Architect experienced in high-end architectural design and development oversight. Ten years of proven success in creating sustainable designs that earn rave reviews and commendations from clients. Skilled in adapting to new challenges and working under pressure to achieve every client's vision. Consistently produces designs and project plans that come in on time and under budget, at 10%-30% less cost than industry competitors.”

Why it works : In this summary, the candidate highlights key skills that employers will want to see, while also emphasizing quantifiable results that demonstrate competitive value for the employer. They also showcase their ability to not only design architectural structures but to do so with a conscious awareness of critical factors like budgetary concerns, deadlines, sustainability and market competition.

Bonus: how to write a resume summary if you have no experience

Of course, it's also important to know how to write a resume summary if you have no experience. Here's a quick resume summary example that you can adapt if you are just entering the job market:

“Recent Marketing graduate, seeking an entry-level position to kickstart a career in the field. Demonstrated strong leadership and teamwork skills gained through involvement in various extracurricular activities, including volunteering at local events and leading group projects. Proficient in Microsoft 365 and Adobe Creative Cloud. Passionate about using marketing strategies to create engaging content and drive brand awareness.”

Why it works: This summary works because it highlights the candidate's relevant hard and soft skills and qualifications, even though they don't have direct career experience. The use of action words such as "demonstrated" and "proficient" shows the candidate's confidence in their abilities, which can be attractive to potential employers, showcasing the candidate's potential for success in an entry-level marketing role.

Key takeaways

A well-written resume summary can make a significant impact on a job application. A good summary should highlight relevant skills and experiences, use clear and concise language, and avoid unnecessary information. Feel free to customize any of the resume summary examples we've provided to help ensure that your resume captures the attention of potential employers.

We know it can be difficult to condense a whole career full of skills and achievements into a paragraph of only a few sentences. If you're unsure about the document you've crafted, why not send it for a free resume review by our team of expert resume writers? 

Recommended reading:

Ask Amanda: How Are a Resume Objective and a Resume Summary Different?

How to Write a Standout Career Summary

Business Acumen: What It Is and How You Can Showcase It On Your Resume

Related Articles:

Do Hiring Managers Actually Read Cover Letters?

How to Create a Resume With No Education

Why You Lose When You Lie on Your Resume: Learning From Mina Chang

See how your resume stacks up.

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